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Full text of "The Radio Annual and Television Yearbook, 1957"

ZOOfCfixy/ 







IN TWO CONSECUTIVI 




NATIONALLY 



SYNDICATED 
PROGRAM 

Pulse Multi-Market 
Survey Covering 10 
or More Markets 



NATIONALLY 



SYNDICATED 
PROGRAM 

Pulse Multi-Market 
Survey Covering 10 
or More Markets 



NATIONALLY 



SYNDICATED 
PROGRAM 

ulse Multi-Market 
urvey Covering 10 
r More Markets 



SHOWS RATE 

riONULYi 



AUG. 1956 SEPT. 1956 

22-MARKET AVERAGE 22-MARKET AVERAGE 



"TELEPULSE MULTI MARKET SURVEYS 

»n NEXT BIG ( 

i^ATING 
WINNER! 




NOJ Na 



^l^OKf ZIV SHOWS RATE 

2-3NATI0NALLY! 



IN TWO CONSECUTIVE PULSE* REPORTSI 



'TELEPULSE MULTI-MARKET SURVEYS 




flV'S NEXT BIG 

RATING 
WINNER! 



Starring RICHARD CARLSON 






Dennis James 



Representatives: 

WM. MORRIS AGENCY 




Scanned from the collections of 
The Library of Congress 



AUDIO-VISUAL CONSERVATION 
at The LIBRARY ./CONGRESS 




Packard Campus 

for Audio Visual Conservation 

www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 

Recorded Sound Reference Center 
www.loc.gov/rr/record 



f^TEiiiisiok d\W 



presents the 





RADIO ANNUAL 

and 

TELEVISION YEAR BOOK 



CHAS. A. ALICOATE 

Editor-in-Chief 



Copyright 1957 by 
RADIO DAILY CORP., 1501 Broadway, New York 36, N. Y, 




*^^.,. 




COi 

JUN4-1S57 

/ 




Capital Airlines and its aeency, Lewi»|. , 
Edwin Ryan, are Sold on Spot as a basi< | ' 
advertising medium. :^I 

ittoi 
To get its fast-growing Viscount servictiia 
off and winging in a new market, Capitajiaj 
Airlines relies on Spot Radio. Ten dayMof 
before a new Viscount flight schedule goeslai 
into operation. Capital opens full blaste 
with a six-week saturation schedule. Arjs 
hard-hitting, year-round campaign follows 
precision-timed to reach the businessmar* 
who must travel. Early in the morning '' 
late in the afternoon, early and late in thf^" 
evening. Spot sells the businessman on thi^Q. 
economy, luxury and speed of Capitar^jj 
Viscount flights. ^ao 
















Left to right: 

Sam Hunsaker, Acct. Exec, 

Lewis Edwin Ryan Adv.; 

Joel S. Daniels, Jr., Adv. Mgr., 

Capital Airlines; 

James W. Austin, V.P., In charge of 

Sales & Traffic, Capital Airlines; 

William J. Green, Director Radio-TV, 

Lewis Edwin Rvan Adv.; 

Marty Rollins, Radio Sales 

Representative, NBC Spot Sales 



Sells? In July, 1955, Capital inaugurated 
a new Viscount service between Washing- 
ton and Chicago. By October, 1956, they 
■!had tripled the service and zoomed from 
less than 20% to more than a 50% share 
tof a greatly-expanded market! In Wash- 
ington, and in Chicago, as in every on-line 
icity served by NBC Spot Sales, Capital 
uses NBC Spot Sales-represented stations. 

Here's how James W. Austin, Capital's 
Vice-President in charge of Sales and Traf- 
|fic, sums it up: 

■^Capital's problem is to sell seats and to 
'sell them right now, to cover the market 
Completely and to provide the flexibility 



we need in each market. Spot Radio is a 
'must' in our advertising program." 

If you're looking for lightning-fast results 
for your product or service, look to . . . 



fNBCl! 



INBCISPOT SALES 

Representing these leadership stations 





CLEVELAND — WHK 




LOUISVILLE— WAVE, WAV 




CHICAGO— WM/^Q, WNBQ 


HARTFORO-NEW BRITAIN— WNSC 


ST. LOUIS— KSO, KSO•^^ 


NEW YORK—WRCA, WRCA-TV 


DENVER — KOA, KOA-TV 


SCHENECTAOY-ALBANY-TROY— WRGB 


SEATTLE-TACOMA—KOMO 


PHILADELPHIA— WRCV, WRCV-TV 


LOS ANGELES — KHCA 


WASHINGTON_WRC. WRC-TV 


PORTLAND, ORE KPTV 


MIAMI— WCKT 


SAN FRANCISCO— KNBC 


BUFFALO— WBUF 


HONOLULU — ttGU, KONA 



I 



FOR WORLD-WIDE NEWS . . . 
FOR CLEAR, COMPREHENSIVE 

COVERAGE . . . 




FOR 

RADIO and TELEVISION 



50ROCKEFELLER PLAZA, NEW YORK 20, N. Y 

4 



roreword 




WITH this volume RADIO- 
TELEVISION DAILY pre- 
sents to the radio and television in- 
dustry and the field of electronics 
THE RADIO ANNUAL and 
TELEVISION YEAR BOOK of 
1957. Backed by twenty years of 
intensive effort and the complete 
support and co-operation of every 
branch of the industry, this book has become univer- 
sally recognized as the standard guide and reference 
work of the electronic field. 

0<i>0 

GLANCING backwards for the moment we see nine- 
teen hundred and fifty-six as the greatest mile- 
stone in the many years of progress in this great indus- 
try. With its tremendous stations everywhere, its enorm- 
ous investments, its millions and milUons of viewers 
and listeners, its international prestige and its whole- 
some force for good, radio and television compellingly 
stands today as the giant of the amusement and public 
service kingdom. Color on TV for more general use is 
just over the hill and it is not unUkely that a third 
dimension will be knocking at the door soon. 

0<=>0 

To those from every corner of the country and every 
branch of broadcasting who have contributed and 
co-operated in the compiling of statistics and informa- 
tion in the foUowing pages, RADIO-TELEVISION 
DAILY is indeed grateful. 




^. ^2A&^><Xt, r 



Publisher 



THE 

PERR 
COMO 

SHOW 




NBC-TV NETWORK 




^ 




GENEilAL ARTISTS CORPORATION 

NEW YORK • CHICAGO 
BEVERIY HILIS • CINCINNATI • DALLAS • LONDON 





— A — 



Academy of TV Arts & Sciences 1317 

Actors Equity Association 1317 

Advertisers' Billings: 

CBS-TV 896 

NBC-TV 893 

ADVERTISING AGENCIES ... 131 

FaUures. 1934-1956 51 

Time Buyer Biographies 229 

Canadian Agencies 246 

Advertising Agencies, Canadian 246 

Advertising Council, The 1317 

Advertising Federation of America 1317 

Advertising Index 27 

Advertising Research Foundation, Inc.. . 1317 

AFTRA 1318 

Agency Time Buyer Bios 229 

Agents, Managers & 732 

A6VA 1318 

Alabama: AM Stations 350 

Families 350 

Radio Homes 350 

TV Homes 789 

TV Stations 789 

Alaska: AM Stations 666 

TV Stations 884 

Alberta, Canada: AM Stations 681 

Alicoate, Chas. A. . . . Foreword 5 

All-American Favorites, 1956, Radio-TV 

Daily 67 

AUard, T. J. . . . Article 87 

Allocations, FCC, TV Stations 913 

Almanac, Holidays & Spec. Events 1340 

AM STATIONS IN U. S 325 



American Assn. of Advtg. Agiencies. 



1317 



AMERICAN BROADCASTING COI^ANY: 

Commercial Radio Programs, 1956.... 1279 

Commercial TV Programs, 1956 1289 

Executive Biographies, TV 753 

Executives & Personnel, Radio 259 

Executives & Personnel, TV 756 

Network Map, Radio 260-1 

Network Map, TV 754-5 

American Communications Association.. 1318 

American Federation of Musicians 1318 

American Guild of Musical Artists 1318 

American Marketing Association 1318 

American Newspaper Publishers Assn.. 1318 

American Women in Radio & TV 1319 

AMPI: 

Personnel, Functions 1319 

Publisher Members 1091 

Wall, Charles A. . . . Article 1091 

Announcers — MC's 1191 

Antenna, Community TV Systems 907 

Arizona: AM Stations 358 

Families 358 

Radio Homes 358 

TV Homes 790 

TV Stations 790 

Arkansas: AM Station? 361 

Families 361 

Radio Homes 361 

TV Homes 791 

TV Stations 791 

ARTICLES: 

AUard, T, J 87 

Bushnell, E. L 83 

Cash, Norman 79 

Clipp, Roger 89 

Comtois, George 258 

Culhane, Shamus 743 

Culligan, Matthew 275 




HARRY WISMER 

Broadcasting and Telecasting 

TOP SPORTING EVENTS 

ACROSS THE NATION 



o«c:>« 



EDITORIAL INDEX 



(XZXi 



Cummings, Barton 127 

Dick, Edith 119 

Fellows, Harold 57 

Gibson, Jean 321 

Haight, Geor^''3 289 

Harper, Morion, Jr 243 

Hayes, Arthur HuU 263 

Headley, Frank 117 

Jones, Merle 760 

Kinney, Gordon 129 

Landau, Ely 776 

Larochelle, Jules 672 

Lawrence, Dick 965 

McConnoughey, George 55 

McGannon, Donald 63 

Martinez, A. M 81 

Melro«e, Edy the Fern 95 

Mogul, Emil 741 

Poor, John 269 

Sacks, Emanuel 768 

SarnoH, David 75 

Secrest, James 1252 

Sigmon. Loyd 739 

Sillerman, Michael Ill 

Sinn, John 93 

Sutton, David 85 

Swezey, Robert 97 

Treyz, Oliver 752 

Vivado, Ricardo 91 

Weil, Ralph 700 

Wolf, Sidney 281 

Woodward, Russel 121 

Ziv, Frederic 77 

Artists. Radio-TV 1109 

Artists' Representatives Assn 1319 

ASCAP: 

Cunningham, Paul . . . Article 1086 

Personnel, Functions 1319 

Publisher Members 1087 

Assn. of 'Canadian Advertisers 1319 

Assn. of Cinema Laboratories, The 1319 

Assn. of National Advertisers 1319 

Assn. of Radio News Analysts 1320 

Associated Music Publishers Inc 1319 

Associations (Organizations) 1317 

Authors Guild of Authors League of Am. 1320 

Authors League of America, The 1320 

Auto Radio Set Sales 61 

Awards, "Emmy" — 1956 747 

Awards, Radio-Television Daily 67 

AWRT 1319 



— B — 



Bahamas: AM Stations 711 

Bcstg. & Film Comm., Nat'l Council of 

Churches 1320 

BEHIND THE MIKE, BEFORE 
THE CAMERA 1107 

Announcers — MC's 1191 

Artists, Radio-TV 1109 

Directors, Radio-TV 1237 

Disc Jockeys 1221 

Musical Directors 1159 

News Commentators 1167 

Producers, Radio-TV 1141 

Sports Commentators 1 179 

Vocal Artists 1135 

Women Commentators 1213 

Writers 1155 

Bibliography 1101 

Billings, Advertisers': 

CBS-TV 896 

NBC-TV 893 

BIOGRAPHICAL SKETCHES 

ABC-TV Executives 753 

Ad Agency Time Buyers 229 

CBS-TV Executives 761 

NBC-TV Executives 769 

Station Rep Executives 313 

TV Fihn Executives 1043 

BMI: 

Haverlin, Carl . . . Article 1092 

Personnel, Functions 1321 

Publisher Members 1093 

Brand Names Foundation 1320 

British Broadcasting Corp., The 1320 

British Columbia, Canada: AM Stations. 682 

Broadcast Industry Wages 61 

Broadcast Information Bureau 1320 

Broadcasters, State Assns 727 

Broadcasters' Promotion Assn 1321 

Brokers, Play & Story 1042 

Bureau of Broadcast Measurement 1321 

Bushnell, E. L. . . . Article 83 

Business Section 123 



kk 



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i.e. 



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GOLDSWAN 
PRODUCTIONSViNC 



tl^4 



wau5 on Che 



iL 



730 5th Avenue 
New York 19, N. Y. 



OrcU 7.33M 



0<I>0 



EDITORIAL INDEX 



(XZ>0 



— c-^ 



California: AM Stations 367 

Families 367 

Radio Homes 367 

TV Homes 793 

TV Stotions 793 

Call Letter AM Stations, Index of 327 

Campaign Costs (Political) by States 43 

CANADA: 

Advertising Agencies 246 

Assn. of Radio-TV Bcstrs 677. 1321 

Canadian Broadcasting Corp 675 

International Stations 714 

Station Representatives 299 

Station Index, Radio 679 

Stations, AM 681 

Stations. TV • 887 

Canadian Assn. of Radio-TV Bcstrs.. .677, 1321 

Canadian Broadcasting Corp 675 

Cash, Norman . . . Article 79 

Catholic Actors Guild of America 1322 

Catholic Writers Guild of America 1322 

Channel AUocotions, FCC 913 

Clipp, Roger . . . Article 89 

Color Equippied Stations 899 

Colorado: AM Stations 385 

FamUies 385 

Radio Homes 385 

TV Homes 799 

TV Stations 799 

COLUMBIA BROADCASTING SYSTEM: 

Color Equipped Stations 899 

Commercial Radio Programs, 1956 .... 1279 

Commercial T VProgroms, 1956 1289 

Executive Biographies. TV 761 

Executives & PersonneL Radio 266 

Executives & Personnel, TV 766 

Network Map, Radio 264-5 

Network Map, TV 762-3 

TV Advertisers' Billings 896 

Commentators, News 1167 

Conmientators, Sports 1179 

Commentators, Women 1213 

Commercial Producers, Musical 1081 

Commercial Programs, Radio 1279 



Commercial Programs, TV 1289 

Community TV Antenna Systems 907 

Composers. Authors & Publishers Assn. 

of Canada 1322 

Composers Guild of America 1322 

Comtws. George . . . Article 258 

Conductors, Musical 1159 

Connecticut: AM Stations 391 

Families 391 

Radio Homes 391 

TV Homes 801 

TV Stations 801 

Consulting Engineers 1250 

Cuba: AM Stations 709 

Culhane, Shamus . . . Article 743 

CuUigan, Matthew . . . Article 275 

Cummings, Barton . . . Article 127 



— D — 



Delaware: AM Stations 394 

Families 394 

Radio Homes 394 

TV Homes 803 

TV Stations 803 

Dick, Edith . . . Article 119 

Directors, Radio-TV 1237 

Disc Jockeys 1221 

Distributors, Fibn, Producers — TV 967 

District of Columbia: AM Stations 395 

Families 385 

Radio Homes 395 

TV Homes 804 

TV Stations 804 

Dominican Republic: AM Stations 711 

Dramatists Guild of Authors League 

of America 1322 



— E — 



Editorial Index 7 

Editors, Radio-TV 1073 

Educational Stations 251 

Election Coverage (Photos) 737 

"Emmy" Award Winners, 1956 747 

Engineers. Consulting 1250 

Episcopol Actors Guild of America 1322 

Equipment Costs, Low Power TV Station 254 



11 




This . . . the world's most famous 
commercial time signal was first heard 
in 1927! It became the announcement 
most familiar to the radio audience 
. . . just as today Bulova is seen most 
often on television. 

The first commercial announcement 
ever made on television — 2 P.M., 
July 1, 1941, over WNBT, New York, 
was also sponsored by BULOVA. 
Now — Bulova has over 96 million 
spot impressions weekly; almost 114 
million impressions on the Jackie 



Gleason Show and other top network 
programs! 

As a pioneer user of radio and televi- 
sion spots, Bulova salutes the stations 
which have served it so well, and 
wishes them continued prosperity! 



B • U • L- O • V A 

WATCH COMPANY, INC. 

Bulova Park, N. Y. 



L 



J 



12 



9<r>« 



EDITORIAL INDEX 



!x:z=xi 



EQUIPMENT SECTION 1245 

Consulting Engineers 1250 

Equipment Firms 1253 

RETMA Personrjel 1247 

Secrest. James . . . Article 1252 

TV Equipped Theatres 745 



— F 



Families lor 1957 (Estimated) 324 

FCC Financial Figures 33 

FCC Report on FM Revenues 47 

Federal Communications Bar Assn 1322 



Radio Homes 408 

TV Homes 807 

TV Stations 807 

Gibson, Jean . . . Article 321 

GROUP STATION OPERA- 
TIONS 715 

Growth oi Broadcasting 73 

Guam: AM Stations 667 

TV Stations 886 

Guilds (Organizations) 1317 



— H — 



FEDERAL COMMUNICATIONS 
COMMISSION: 

Broadcast Revenues, Expenses, 1954-5 . 59 

Commissioners, Staff 292 

FM Broadcast Revenues 47 

Growth oi Broadcasting 73 

License, How to Apply 1241 

Radio-TV Financial Figures 33 

TV Station Allocations 913 

Federal Trade Commission 1323 

Fellows, Harold . . . Article 57 

Film Executives, TV 1043 

FILM PRODUCERS, DISTRIB- 
UTORS — TV 967 

Florida: AM Stations 397 

Families 397 

Radio Homes 397 

TV Homes 804 

TV Stations 804 

FM STATIONS. U. S 1334 

Foreword 5 

French Bcstg. System in N. Am 1323 



— G — 



Georgia: AM Stations 408 

Families 408 



Hoighi, George . . . Article 289 

Haiti: AM Stations 711 

Harper, Marion, Jr. . . . Article 243 

Hawaii: AM Stations 667 

TV Stations 885 

Hayes, Arthur Hull . . . Article 263 

Headley, Frank . . . Article 117 

Holidays, Almanac & Spec. Events 1340 



— I — 



Idaho: AM Stations 419 

FamilJss 419 

Radio Homes 419 

TV Homes 810 

TV Stations 810 

Illinois: AM Stations 423 

Families 423 

Radio Homes 423 

TV Homes 811 

TV Stations 811 

INDEXES: 

Advertising 27 

Canadian AM Stations 679 

Editorial 7 

TV Film Executives 1044 

U. S. AM Stations 327 

U. S. TV Stations 784 



13 



// 



LES PAUL & MARY FORD AT HOME 



II 




LES PAUL & MARY FORD "AT HOME" TV SHOW 



91C 



B E C O R D S 



Personal Management 

GRAY GORDON-MEL SHAUER 

TEmpleton 8-2746 



Gibson Guitars 

37 WEST 57th STREET 
NEW YORK 19, N. Y. 



14 



(XZ>0 



EDITORIAL INDEX 



0«CZ>0 



Indiana: AM Stations 431 

Families ,, 431 

Radio Homes 431 

TV Homes 813 

TV Stations , 813 

Institute for Education by Radio-TV 1323 

Institute of Radio Engineers, The 1323 

Intercollegiate Broadcasting System 1323 

INTERNATIONAL: 701 

Radio Cadlena Nacional, S.A 712 

Radio Progromos de Mexico, SJl 712 

Stations of Bahamas 711 

Stations of Cuba 709 

Stations of Dominican Republic 711 

Stations of Haiti 711 

Stations of Jamaica 711 

Stations of Mexico 703 

Stations of U. S. & Canada 714 

Iowa: AM Stations 438 

Families 438 

Radio Homes 438 

TV Homes 815 

TV Stations 815 



KEYSTONE BROADCASTING SYSTEM: 

Affiliates 282-3 

Executives & Personnel 288 

Network Map 284-5 

Kinney, Gordon . . . Article 129 



— L — 



Lambs, The 1324 

Landau, Ely . . . Article 776 

Lorochelle, Jules . . . Article 672 

Lawrence, Dick . . . Article 965 

Leogue of Advertising Agencies 1324 

License, How to Apply for FCC 1241 

Louisiana: AM Stations 455 

Families 455 

Radio Homes 455 

TV Homes 818 

TV Stations 818 



— M — 



— J — 



Jamaica: AM Stations 711 

Jewish Theatrical Guild 1323 

Jingles, Commercial 1081 

Joint Committee on Educational TV 1323 

Jones, Merle . . . Article 760 



— K — 



Kansas: AM Stations 443 

Families 443 

Radio Homes 443 

TV Homes 818 

TV Stations gjg 

Kentucky: AM Stotions 449 

Families 449 

Radio Homes 449 

TV Homes 8I7 

TV Stotions 817 



McConnoughey, George . . . Article 55 

McGannon, Donald . . . Article 63 

Maine: AM Stations 462 

Families 462 

Radio Homes 462 

TV Homes 821 

TV Stations 821 

Manogers & Agents 732 

Manitoba, Canada: AM Stations 684 

Manufacturers, Radio-TV Equip 1253 

MAPS — RADIO. TV: 

ABC Radio Network 260-1 

ABC Television Network 754-5 

CBS Radio Network 264-5 

CBS Television Network 762-3 

KBS Network 284-5 

MBS Network 270-1 

NBC Radio Network 276-7 

NBC Television Network 770-1 

NTA Film Network 778-9 

Martinez, A. M. . , . Article 81 

Maryland: AM Stations 464 

Families 464 

Radio Homes 464 



15 



:^^f' 






SONNY JAMES 



Personal Manager: 

Ed McLemore 
Riverside 8-4374 



Cadiz & Industrial Blvd. 
Dallas, Texas 



16 



(K^^ 



EDITORIAL INDEX 



»<z>« 



TV Homes 823 

TV Stations 823 

Massachusetts: AM Stations 468 

Families 488 

Radio Homes 468 

TV Homes 825 

TV Stations 825 

Melrose, Edythe Fern . . . Article 95 

Mexico: AM Stations 703 

Michigan: AM Stations 474 

Families 474 

Radio Homes 474 

TV Homes 828 

TV Stations 826 

Minnesota: AM Stations 484 

Families 484 

Radio Homes 585 

TV Homes 828 

TV Stations 828 

Mississippi: AM Stations 489 

Families 489 

Radio Homes 489 

TV Homes 829 

TV Stations 829 

Missouri: AM Stations 495 

Families 495 

Ba^o HonSes 495 

TV Homes 8'39 

TV Stations 829 

Mogul, Emil . . . Article 741 

Montana: AM Stations 505 

Families 505 

Radio Homes 505 

TV Homes 831 

TV Stations 831 

Monthly Spot Radio Comparison 41 

Motion Picture Credit Group 1324 

Motion Picture Theatres, TV Equipped. . . 745 

MUSIC: 

AMPI 1091 

ASCAP 1086 

BMI 1092 

Commercial Producers 1081 

SESAC 1098 

Song Hits of 1956 1085 

Music Publishers' Contact Employees. . . 1324 

Music Publishers' Protective Assn 1324 

Musical Commercial Producers 1081 

Musical Directors 1159 



MUTUAL BROADCASTING SYSTEM: 

Commercial Radio Programs, 1956 1279 

Executives & Personnel 271 

Network Map 270-1 



— N 



NABET 1325 

NABUG 1324 

NAEB 250, 1325 

Membership 251 

NARTB: 

Officers, Directors 296 

Television Code 1348 

National Assn. for Better Radio & TV. . . . 1324 

Nat'l Assn. of Performing Artists 1325 

Nat'l Assn. TV 4 Radio Farm Dirs 1325 

National Audience Board 1325 

National Bettfer Business Bureau 1325 

NATIONAL BROADCASTING COMPANY: 

Color Equipped Stations 901 

Commercial Radio Programs, 1956 . . 1279 

Commercial TV Programs 1956 1289 

Executives & Persoimel, Radio 278 

Executive TV Biographies 769 

Executives & Personnel, TV 774 

Network Map, Radio 276-7 

Network Map, TV 770-1 

TV Advertisers' Billings 893 

National Conununity Tel'svision Assn. . . . 1325 

National Council of Disc Jockeys 1325 

National Television Film Council 1326 

National Variety Artists Inc 1326 

Nebraska: AM Stations 507 

Families 507 

Radio Homes 507 

TV Homes 832 

TV Stations 832 

Negro Actors Guild of America 1326 

Network TV Time Chorges 39 



17 




MODERN oznacza stuzb^. 

MODERN quiere decir servicio. 

MODERN bedeutet Dienst. 

MODERN betekent dienst. 

MODERN veut dire service. 
M0A9PH sHasMT cnyHi6y. 

MODERN significa servizio. 

MODERN is cool, man. 



No matter how you say it, 
MODERN means SERVICE! 



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13 



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n 



At Modern, service means doing your job the way you want it done . . . and all under 
one roof. 



If your job is: 



PRINT PROCUREMENT 

TELEVISION SPOT COMMER- 
CIAL FILM TRAFFICK 

ASSEMBLING TV FILM 
PROGRAMS 

FILM STORAGE 



SPONSORED INDUSTRIAL 
FILMS FOR TELEVISION 

TELEVISION FEATURE FILM 
TRAFFICK 

DISTRIBUTION OF LIVE 
TELEVISION PROGRAM 
PROPS, SLIDES & RADIO 
ELECTRICAL TRANSCRIPTIONS 



Call or write Modern Teleservice, Inc., at any of its three offices. 

219 East 44th Street 237 East Ontario St. 3450 Wilshire Boulevard 

New York 17, N. Y. Chicago 11, 111. Los Angeles 5, Calif, 

oxford 7-2753 DElaware 7-3761 DUnkirk 4-25 1 1 



WliMm/Mi 



'eieSe9V6ce, 0>^- 



18 



(X=>0 



EDITORIAL INDEX 



0<Z>« 



NETWORKS 257, 751 

ABC Radio Executives, Personnel . . . 259 

ABC Radio Network Map 260-1 

ABC-TV ExecutiMies Biographies 753 

ABC-TV Executives, Personnel 756 

ABC-TV Network Map 754-5 

Advertisers' Billings, CBS-TV 896 

Advertisers' Billings, NBC-TV 893 

CBS Radio Executives, Personnel .... 266 

CBS Radio Network Map 264-5 

CBS-TV Executive Biographies 761 

CBS-TV Executives, Personnel 766 

CBS-TV Network Map 762-3 

Commercial Programs, AM 1279 

Commercial Programs, TV 1289 

KBS AffiHates 282-3 

KBS Executives, Personnel 272 

MBS Network Map 270-1 

NBC Radio Executives, Personnel 278 

NBC Radio Network Map 276-7 

NBC-TV Executive Biographies 769 

NBC-TV Executi\<es, Personnel 774 

NBC-TV Network Map 770-1 

News Selections 69 

NTA Fihn Executives 777 

NTA FUm Network Map 778-9 

Regional 715 

Nevada: AM Stations 511 

Families 511 

Radio Homes 511 

TV Homes 833 

TV Stations 833 

New Brunswick, Canada: AM Stations . . 685 
Newfoundland, Canada: AM Stations ... 686 

New Hampshire: AM Stations 512 

Families 512 

Radio Homes 512 

TV Homes 834 

TV Stations 834 

New Jersey: AM Stations 513 

Families 513 

Radio Homes 513 

TV Homes 834 

TV Stations 834 

New Mexico: AM Stations 516 

Families ' 516 

Radio Homes 516 

TV Homes 834 

TV Stations 834 



New York: AM Stotions 519 

Families 519 

Radio Homes 519 

TV Homes 836 

TV Stations 83€ 

News Commentators 1167 

News Events, 1956, 10 Top Radio-TV 71 

News Selections, Network 69 

News Services 115 

Newspaper Editors, • Radio-TV 1073 

North Carolina: AM Stations 545 

Families 545 

Radio Homes 545 

TV Homes 840 

TV Stations 840 

North Dakota: AM Stations 556 

Families 556 

Radio Homes 556 

TV Homes 842 

TV StaUons 842 

Nova Scotia, Canada: AM Stations 687 

NTA FILM NETWORK: 

Executives & Personnel 777 

Network Map 778-9 



— O — 



Ohio: AM Stations 558 

Families 558 

Radio Homes 558 

TV Homes 845 

TV Stations 845 

Oklahoma: AM Stations 569 

Families 569 

Radio Homes 569 

TV Homes 851 

TV Stations 851 

Ontario, Canada: AM Stations 688 

Orchestra Leaders 1159 

Oregon: AM Stations 574 

Families 574 

Radio Homes 574 

TV Homes 852 

TV Stations 852 

ORGANIZATIONS 1317 

Organizations, Research 109 



19 



foifuiiil 
yiurtlului 

ouyb 
^(HMJoUimiifrl 



OUR ADVERTISERS HAVE Jf M O WW - IT FOR YEARS 




o<r:>« 



EDITORIAL INDEX 



!X=>0 



— P — 



Pennsylvania: AM S'.ations 581 

Families 581 

Radio Homes 581 

TV Homes 855 

TV Stations 855 

Phila. Radio & TV Bcstrs. Assn 1326 

Play & Story Brokers 1042 

Political Campaign Costs 43 

Poor, John . . . Article 269 

Prince Edward Island, Canada: AM Sta- 
tions 694 

Producers & Distributors, TV Film 967 

Producers, Musical Comercial 1081 

Producers, Radio-TV 1141 

Producers, Radio-TV Program 929 

Professional Music M<en Inc 1326 

PROGRAM PRODUCERS, 

RADIO-TV 929 

Programs, Commercial Radio 1279 

Programs, Commercial TV 1289 

Publications, Radio-TV 1330 

Puerto Rico: AM Stations 669 

TV Stations 885 



_Q_ 



Quebec, Canada: AM S'.ations 694 



Radio Pioneers Club, The 1327 

Radio Programas de Mexico, S.A 712 

Radio Set Sales, Auto 61 

Radio-TV Correspondents Assn 1327 

RADIO-TV DAILY: 



AU-American Favorites, 1956 67 

Officers, Personnel 28, 1332 

Ten Top News Events 71 

Radio-TV Editors 1073 

Radio-TV News Directors Assn 1328 

Radio-TV Set Factory Shipm«nt 37 

Recording Companies, Transcription & . . 948 

REGIONAL NETWORKS, 

RADIO-TV 715 

Regional Organization lAAB's Central 

Amer. Assns 1332 

REPRESENTATIVES. 

RADIO-TV STATION 299 

Research Organizations 109 

RETMA: 

Officers, Executive Personnel 1247 

Radio-TV Set Shipment 37 

RETMA of Canada 1328 

Rhode Island: AM Stations 597 

Families 597 

Radio Homes 597 

TV Homes 859 

TV Stations 859 



— R 



S — 



Radio Advertising Bureau 1326 

Radio 4 TV Directors Guild 1327 

Radio & TV Executives Society 1327 

Radio Codena Nacional, S.A 712 

Member Stations, AM 713 

Radio Diffusion Francaise 1323 

Radio Free Europe 1326 

Radio-Newsreel-TV Working Press Assn. 

of N. Y 1327 



Sacks, Emanuel . . . Article 768 

Samoff, David .... Article 75 

Saskatchewan, Canada: AM Stations . . . 698 

Screen Actors Guild 1328 

Screen Composers Association 1328 

Secrest, James .... Article 1252 

Service Firms, TV 1085 



21 



r 



■^ 





,X LIEBMAN 

PRESENTS 
STARRING 

BUDDY HACKETT 



NBC -TV 



22 



(XI» 



EDITORIAL INDEX 



(X=>0 



SESAC: 

Heinecke, Paul Artic^e 1098 

Personnel, Functions 1328 

PublistJer Members 1099 

Sigmon, Loyd. . . . ArUcle 739 

Sillerman, Michael .... Article Ill 

Sinn, John .... Article 93 

Society of Motion Picture & TV Engineers 1328 

Song Hits of 19S6 1085 

Song Writers' Protective Assn 1328 

South Carolina: AM Stations 598 

Families 598 

Radio Homes 598 

TV Homes 861 

TV Stations 861 

South Dakota: AM Stations 604 

Families 604 

Radio Homes 604 

TV Homes 862 

TV Stations 862 

Southern Calif. Bcstrs. Assn 1329 

Special E\<ents 1340 

Sports Broadcasters Assn 1329 

Sports Commentators 1 179 

Spot TV Expenditures 891 

State Broadcaster Assns 727 

Station Operation Analysis 35 

STATION REPRESENTA- 
TIVES, RADIO-TV: 

Companies 299 

Executive Biographies 313 

Station Representatives Assn 1329 

STATIONS: 

Alaska— AM 666 

Alaska— TV 884 

Bahamas — AM 711 

Canada — AM 681 

Canada — TV 867 

Color Equipped — ^TV 899 

Cuba — AM 709 

Dominican Republic — AM 711 

FM Broadcast Revenu'es 47 

Group Operations 715 

Guam — AM 667 

Guam — ^TV 886 

Haiti— AM 711 

Hawaii— AM 667 



Hawau— TV 885 

International 701 

International U. S. & Canada 714 

lamaica — AM 711 

Mexico— AM 703 

Puerto Rico — AM 669 

Puerto Rico — ^TV 885 

TV Allocations 913 

TV Outside U. S 923 

TV Set for Opening — 1957 904 

TV Suspended 782 

United States — AM 325 

United States— FM 1334 

United States— TV 783 

Virgin Islands— AM 671 

Story Brokers, Play & 1042 

Sutton, David Articte 85 

Swezey, Robert Article 97 



— T 



Telephone Numbers, Radio-TV: 

Chicago 102 

Los Angeles 104 

New York 100 

Washington 103 

TELEVISION Facing 737 

Color Equipped Slations 899 

Community Antenna Systems 907 

"Emmy" Award Winners, 1956 747 

Equipment Costs, Low Power 254 

FCC Station Allocations 913 

Film Producers, Distributors 967 

Motion Picture Theatres. TV Equipped . 745 

NARTB Code 1348 

Networks 751 

Service Firms 1065 

Station Index 784 

StaUons Outside U. S 923 

Stations Set for Opening — 1957 904 

Stations, U. S 783 

Suspended Station Operations 782 

Television Directors Guild 1329 

Television Ownership 125 



23 



The Largest^Facilifies 
in the East. • • 

Commercial Film Producers 



• PROCTER & GAMBLE 

• NBC 

• CHESTERFIELD 

• TEXACO 

• LISTERINE 

• VASELINE HAIR TONIC 



Wfife, wire or 'phone for 
sample reel and brochure. 



Mickey Schwarz 




EXETER 2-4949 



ATV FILM PRODUCTIONS, INC. 

37-15 35th STREET, L. 1. C. 1 , N. Y. C. 



24 



(KZX) 



EDITORIAL INDEX 



(K^BH) 



Tennessee: AM Stations 605 

Families 605 

Radio Homes 605 

TV Homes 862 

TV Stations 862 

Territories & Possessions — AM, TV . . . 666, 884 

Texas: AM Stations 614 

Families 614 

Radio Homes 614 

TV Homes 867 

TV Stations 867 

Time Buyers, Ad Agency 229 

Time Charges, Network TV, Gross 39 

Trade Publications 1330 

TRANSCRIPTION & RECORD- 
ING COMPANIES S43 

Treyz, Oliver ArticJe 752 

TV Bureau of Advertising 1329 

TV Code, NARTB 1348 

TV Developments (Photos) 49 

TV Expenditures, Spot 891 

TV Film Executives 1043 

— u— 

Unions (Organizations) 1317 

U. N.-Radio Div. Public Info 1329 

USIA 1329 

U. S. International Stations 714 

Utah: AM Stations 635 

Families 635 

Radio Homes 635 

TV Homes 876 

TV Stations 876 

— V — 

Vermont: AM Stations 637 

Families 637 

Radio Homes 637 

TV Homes 876 



TV Stations 876 

Virgin Islands: AM Stations 671 

Virginia: AM Stations 639 

Families 639 

Radio Homes 639 

TV Homes 877 

TV Stations 877 

Vivado, Ricardo. . . .Article 91 

Vocal Artists 1135 

Voice of America 1329 



— w— 



Washington: AM Stations 646 

Families 646 

Radio Homes 646 

TV Homes 878 

TV Stations 878 

Weil, Ralph Arlicle 700 

West Virginia: AM Stations 652 

Families 652 

Radio Homes 652 

TV Homes 880 

TV Stations 880 

Wisconsin: AM Staiions 656 

Families 656 

Radio Homes 656 

TV Homes 881 

TV Staiions 881 

Wolf, Sidney Articia 281 

Women Commentators 1213 

Woodward, Russel Article 121 

Writers Guild of America. East 1329 

Writers Guild ol America, West 1329 

Writers, Radio-TV 1155 

Wyoming: AM Stations 634 

Families 664 

Radio Homes 664 

TV Homes 884 

TV Stations 884 



— Z — 



Ziv. Frederic .... Article 



77 



25 




EVERYTHING i=OR NEWS FOR THE AIR 



NEWSPICTURES 




P. NEWS nmm 



NEWSFIUM 




— A — 

ABC Film Syndication . . . 968 

ABC Paramount 962 

ABC Radio Network. .244-245 
ABC Television Net. . .758-759 
Academy Pictures, Inc... 1017 

Addiss, Justus 1152 

Alcoa Hour, The 738 

Allen, Craig 1238 

Allen, Mel 56 

Allen, S.<ieve 1128 

Allied Record Mfg. Co... 947 

Ames Bros 86 

Ampex Corp. 1244 

Anderson, Eddie 1134 

Anderson, Orval 1170 

Andrews, lohnny 1128 

Animation, Inc 1020 

Appell, Don 1153 

Armbruster, Robert 1 162 

Arnell, Peter 1141 

ASCAP 1078 

Asher, WilUam 1149 

Associated Press 

4 & run oi book 
Associated Prog. Serv. . . . 957 

Atlantic Tele. Corp 1008 

ATV Film Prod., Inc 24 

Audio Productions, Inc... 1000 

Audio-Video Rec. Co 956 

Audio Visual Assoc 1020 

— B — 

Baker, Art 1134 

BalscBm, Jerome. 

Films, Inc 1017 

Banghart, Kenneth 1169 

Barnes Printing Co 1316 

Bamett Int'l Forwarders. 1015 



Barry and Enright Prod.. 935 

BBDO, Inc 128 

Beck, Jackson 1128 

Beir, Fred 1133 

Benny, Jack 36 

Benzell, Mimi 76 

Bergen, Polly 1127 

Berle, Milton 40 

E'smard, Charles 

Inside Back Cover3 

Big Three Music Corp 162 

Bixby, Carl 1156 

Bob and Ray 1112 

Boone, Richard 88 

Bray Studios, Inc 1010 

British Information 

Services 997 

Broadcast Music, Inc.. 328-750 

Brooks Costume Co 1070 

Bryan, Arthur Q 1132 

Bulova Watch Co., Inc.. . 12 

Bunetta. Frank 1237 

Burke, Caroline 1148 

Bums, Stan 168 

Caesar, Sid 64 

Calkins & Holden 152 

Camorgo, Ralph 1132 

Capitol Records 950 

Capstaff, Al 1152 

Carson, Jack 1112 

Carson, Jeannie 116 

C.A.R.T.B 676 

Caruso, Carl 1198 

Case, Nelson 1 194 

C.B.C 674 

CBS Radio Network. .112-113 
CBS Tetevision Net . . . 764-765 
CBS TV Film Soles 966 

27 



CFRB 678 

Chad wick Productions ..1133 
Chrysler Corporation ... 126 

Cineffects, Inc 1007 

Cinema Research 1006 

CKLW 476 

Clark, Sue 1133 

Clooney, Rosemary .... 156 
Coastal Recording Co. . . 956 

Cochran, William 1195 

Columbia Transcriptions . 948 
Commonw^ealth Film & 

Television, Inc 983 

Como, Perry 6 

Conover, Candy Jones. . 154 

Consolidated Film 736 

Conte, John 1121 

Cooltey, Lee 1 149 

Coy, Jim 1122 

Criterion Film Labs 1070 

Crosby, Bob 1120 

Culhane, Shamus, 

Prod., Inc 994 

Cummings, Prod. 1081 

— D — 

Daly. Arthur J 1152 

Danis, Lew 1114 

Dougherty, Herschel ...1152 

Davidson, Al 166 

Davis, Phil, Musical 1080 

Davis, Robert 

Assoc., Inc 995 

de Cordova, Fred 1142 

del Valle, Jaime 1143 

Derel Producing Assoc.. . 979 

Desilu Prods 90 

Diehm, Vic, Radio Group 580 
Disneyland: Records .... 961 
Dodd, Jimmie 1 132 



THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 
1501 BROADWAY, NEW YORK 36, N. Y. Telephone: Wisconsin 7-6336 



John W. Alicoate 

President 



Charles A. Alicoate 

Editor & Publisher 



Marvin Kirsch 

Assoc. Pub.-Gen. Mgr. 

Joe Morris 

Managing Editor 



DICK DONNELLY 

Associafe Editor 

RICHARD D. BRETT 

Associate Editor 
Radio Annual — TV Year Book 

TED GREEN 

Columnist 

PETER ENGLISH 

Night Make-up Editor 

RUTH ABELMAN 

Editorial Staff 

TED PERSONS 

Music Columnist 

GILBERT FUTTERMAN 

Statistician 

JEAN GIBSON 

Editorial Researcher 

MORRIS ALTSCHULER 

Circulation and Production Mgr. 



ARTHUR SIMON 

Advertising Manager 

JACK DOBSON 

Editorial Researcher 

BILL NOBLE 

Staff Writer 

TED ZARPAS 

Staff Writer 

ELINORE SCHAFFER 

Advertising Staff 

ELIZABETH RAE McKEAN 

Advertising Dept. 

CATHERINE SABATINI 

Advertising Staff 

BEHY MILLER 

Advertising Staff 

EUGENE MORRISON 

Assistant Circulation Mgr. 



Publishers of 

RADIO-TELEVISION DAILY 

RADIO ANNUAL-TELEVISION YEAR BOOK 



WEST COAST OFFICES 

Paul K, Devoe, Western Division Manager 

Jerry Tidwell Bill Barton Ethel Rosen 

6423 Hollywood Blvd. Phone: Hollywood 9-3931 

CHICAGO BUREAU 

Nat Green 

Suite 300 
54 West Dearborn St. 
Phone: DEarborn 2-6757 



WASHINGTON BUREAU 

Harry Lando 

Office: 1126 National Press Building 

Telephone: Executive 3-4808 

CANADIAN BUREAU 

Jules Larochelle 

Room 12. 300 Lemoyne St., Montreal 
Phone: PLateau 4952 



ROME OFFICE: John Perdicari, Ludovisi 16. PUERTO RICAN BUREAU: Antonio Alfonso, Ediflcio Ochoa, San Juan, 
P. R.; P. 0. Box 3483; Telephone: 3-2750. FAR EAST BUREAU: Glenn F. Ireton, Manager, Office: 78 Akaska Daimachi. 
Minato-Ku, Tokyo: Telephone: 48-1366. 

28 



(XOO 



ADVERTISING INDEX 



(KOO 



Doherty. Richard P., 

Corp 329 

Donetld, Peter 1127 

Don Lee Radio 256 

Donohue, lack 1151 

Ducommun, M.. Co 174 

Dunne, Steve 1132 

Durante, Jinunie 50 



— E — 



Eastern Effects, Inc 993 

Eastman Kodak Co 740 

East-West TV Network ... 742 

Edwards, Douglas 1168 

Edwards, Ralph 94 

Empire Prod. Corp 1001 

Entertainment Prod., Inc.. 118 

Erickson, Corydon 1130 

Erickson, Helene W 1130 

Erwin, Wasey & Co., Inc. 146 
Etkes, Ashler B., Assoc... 174 



— F — 



Faillace Prod., Inc 1084 

Family Films, Inc 1016 

Filmcraft Productions ... 996 

Fine Sound, Inc 961 

Fisher, Eddie 44 

Fitzgerald, Ed & Pegeen.1115 

Flying "A" Prod 986 

Forbes, H. Jeff 1151 

Ford, Art 1224 

Ford, Mary 14 

Ford, Tennessee Ernie. . . 68 

Forrest, Ray 1150 

Four Star Films, Inc 978 

Fox, M. Bernard 1 144 

Framer, Walt, Prod 932 

Franklin, Joe 1126 

Fi<aderick-Clinton Co., 

Inc 146 

Fremontle Overseas 

j Radio & TV, Inc 932 

; French Broadcasting Sys. 114 

1 Fritz, Jimmy & Assoc 160 

{ Fuller & Smith 



& Ross, Inc. 



134 



— G — 



Garl, John 1162 

General Film Labs. 

Facing page 1360 



German, William 

Facing page 736 

Gleason, Jackie 52 

Gobel, George 48 

Gold, Mel, Prod., Inc 939 

Goldswon Prod., Inc.... 10 

Goodman, Harry S 934 

Goodson-Todmon Prod. . 928 
Goodyear Playhouse . . . 748 
Gov<ernor TV Attractions. 999 
Goulding -Elliott-Graham, 

Inc 1112 

Graham, Joe 1239 

Graham, Lee 96 

Graham, Virginia 1116 

Grauer, Ben 1167 

Green. Gerald 32 

Gross-Krasne, Inc 1009 

Grove, Betty Ann 1138 

Gruenberg, Axel 1144 

Guffanti Fihn Labs 1071 

Guild Fihns 980 

— H — 

Hamilton, Gene 1196 

Harmon, William 1154 

Harrice, Cy 1192 

Headley-Reed Co 300 

Hein, Jac 1150 

Heller, Al 1179 

Herlihy, Ed 1106 

Hope- Bob 38 

H-R Rep., Inc 298 

— I — 

Interstate TV Corp 984 

Irwin, Carol 1126 

Isaacs, Charles 1145 

-J- 

James, Dennis 

Facing page 1 

James, Sonny 16 

Jamieson, Pidgie 1131 

Jordan, Joanne 1131 

— K — 

KABC-TV 794 

KBMB-TV 843 

KBST-TV 872 

KBTV 799 

29 



KCJBTV 843 

KCMO 498 

KDAY 382 

KDKA 590 

KDKA-TV 858 

KDUB-TV 872 

KFWB 371 

KGFJ 370 

KGNC-TV 866 

KJEO-TV 792 

KLBS 625 

KMAC 625 

KNOE-TV 819 

KNUZ 624 

KNX 366 

KOWH 510 

KPAR-TV 872 

KPOA 668 

KPOP 372 

KPRC, KPRC-TV 870 

KRAK 383 

KRBC, KRBC-TV 865 

KRLD 620 

KRLD-TV 868 

KRON-TV 796 

KSD-TV 502 

KSYD-TV 874 

KTRE-TV 873 

KTVR 800 

KTWO-TV 884 

KXJB-TV 843 

KYW 563 

KYW-TV 844 

Kander, Allen, & Co 329 

Kaufman, Murray 1224 

Kaye, Sammy 1159 

Keene, William 1108 

Keeshan-Miller Corp. ...1142 
Keystone 

Broadcasting 284-285 

King, Carl 1195 

King-Shore Fi'ms, L*d.. . . 998 

Kin-O-Lux, Inc 1068 

Kirshner, Claude 1190 

Klavon and Finch 1220 

Kudner Agency, Inc 130 

Kukia, Fran & Ollie 92 

K & W Film Ssrvice Corp. 991 

— L — 

Lab-TV 1069 

Lacy, Jack 1223 



(xrxi 



ADVERTISING INDEX 



ri<:i>0 



Landi, Erberto, 

Advertising 178 

La Rosa. Julius 80 

Lawrence, Robert, Prod.. 1016 

Lozore, Jack 1223 

Leonard, Herbert B 1140 

Lescoulie, Jack 53 

Levenson, Sam 1110 

Lever Brothers Co 122 

Levy, Parke 1 154 

Levy, Ralph 1150 

Lewis, Robert Q 58 

Lewis, William 66 

Liberate 42 

Liebmon, Max 22 

Lindner, Vincent A 1198 

Lockwood, Grey 1239 

Lombardo, Guy 34 

Lopez, Vincent 1160 

Love, James, Prod., Inc. .1005 
Lovejoy, Frank 1119 

— M — 

MocRae, Gordon 1116 

Mann, Claire 1124 

Manners, Zeke 1222 

Marion, Ira 989 

Mark VIL Ltd 1019 

Marshall Organization . . 939 

Marshall, Rex 1196 

Mathes, J. M., Inc 140 

Mayo, Mary 1138 

McBride, Mary Margaret .1111 

McCadiden Prod 992 

McCann-Erickson, Inc. 132-133 

McCarthy, John E 1125 

McCI'sary, Albert 1146 

McGowan Prod., Inc 1004 

McNeills, Maggi 1125 

MCA 148 

MGM-TV 972-973 

Morris, William, Agency. 150 

Mello-Lorks 1137 

Mercer, Johnny 1120 

MGM Records 960 

Minol TV, Inc 1014 

Modern Teleservice, Inc.. 18 
Montgomery, Robert .... 120 

Morgan, Roy 142 

Morris, Howard 65 

Morrow, Don 11S7 

Movielab Color Corp....lO&4 



MPO Prod., Inc 987 

Murray, Jan 70 

Mutual Broadcasting Sys. 110 

— N — 

National Musitime Corp.. 954 
National Screen Serv. . . . 744 
National Telefilm Assoc. 970 
Nalionwida Film Prod., 

Inc 1018 

NBC Radio 98-99 

NBC Spot Soles 2-3 

NBC Television Net. . .772-773 

Neilson, James 1147 

Nelson, Jimmy 60 

Nelson, Ozzie & Harriet. . 72 

NickeL Nerissa 1 126 

NTA Fihn Net 780-781 

— o — 

Official Films, Inc 976 

Olsen, Johnny and 

Penny 1110 

Olympia Film Prod., Inc. 1015 

Onyx Pictures Corp 1013 

Optifex 1013 

— P — 

Packard Bell Electronics . 1246 

PauL Les 14 

Paul, Ralph 1194 

Peerless Film Processing 1066 

Perle, SaUy 173 

Perry Stations 396 

Petit Musee, Ltd 170 

PhUbrick, Herbert A 1155 

Piazza, Marguerite 1136 

Pickens, Jane 1 135 

Precision Film Labs 1067 

Premiere Artists & Prod.. 938 
Product Services, Inc.... 176 
Pulse, Inc 108 

— R — 

Ra-<io Cadena Nacional. 702 
Radio & TV Roundup 

Prod. 166 

Rosbum, Bryna 1118 

Rattazzi Restaurant 172 

RCA Back Cover 

RCA Custom Records 960 

30 



RCA Recorded 

Program Services . . . 952-953 

Reed, Roland, Prod 990 

Reeves Sound Studios, 

Inc 958 

Reimers, Ed 1 130 

Reiner, Carl 65 

Richardson, Don 1236 

Riddle, Nelson 1163 

Rio, Rosa 1133 

Ritz Brothers 1124 

RKO Music 1083 

Roach, Hal, Studios 982 

Robbins, Feist, Miller 162 

Rodney- Young Prod. ...1019 

Rogiers and Cowan 985 

Rogers, Bill 1199 

Rogers, Roy 82 

Rooney, Mickey 74 

Rose, David 1163 

Ross, Lanny 1124 

RusseU, Bob 1124 

RusselL Don 158 

— s— 

Soniord, Charles 1160 

Satenstein, Frank 1238 

Scheck, George, Prod 940 

Schenkel, Chris 1180 

Schneider, Dick 1238 

Scott, Fred 1197 

Scott, Raymond 1082 

Scr&ner, Jimmy, Co 176 

Seov<er-Leitwich, Inc. . . . 981 

Self, WUUam 1148 

SESAC 1997 

Shaindlin, Jack 1161 

Sharpe-Lewis Prod. 988 

Shear, Barry 1148 

Sheldon, Herb 1118 

Shipley. BiU 1192 

Showcase Prod., Inc 937 

Simpson, Garry 32 

Skelton, Red 46 

Skinner, George 1114 

Smight, Jack 1153 

Song-Ad Prod 1018 

S.O.S. Cinema Supply. .. 1069 

Stagg, Jerry 1146 

Stanford & Gulman, Inc.. 9^0 

Stark, Dick 62 

Stark-Layton Prod. 936 



(XOO 



ADVERTISING INDEX 



0<Z>0 



Sieen. Cort 1238 

Sterling, Jack 1128 

Stewart, Jay 1129 

Stoiier Broadcasting ..290-291 
Streech, Wilbur, Prod... 1012 

Sussan, Herbert 32 

Swilt, All'3n 1129 

Sylvern, Hank 1 164 

— T — 

Taubmon,. Paul 1158 

Tex and linx 1109 

Texas Rasslin' 1012 

Thomas, Danny 54 

Thompson, I. Walter, Co. 138 

Tonken, PhU 1199 

Transiilm, Inc 1015 

Trendle-Campbell-Meurer, 
Inc 926 

— u— 

United Press 26 

United Public Relations 

Inc 174 

Universal Films 974 

U. S. SSeel 124 

— V — 

Valenta, Leonard 930 

Valentino, Thomas J., Inc. 959 

Van Pragg Prod 1003 

Videart, Inc 1014 

Video Crafts, Inc 152 

Video Pictures, Inc 1002 

Von Zell, Harry 1113 

— W — 

WAAM-TV 823 

WAFB-TV 818 

WAGA 410 

WAGA-TV 809 

WALB-TV 807 

WAPA 670 

WAPA-TV 886 

WAZL 580 

WBAP-TV ^ 869 

WBIG 549 

WBOC 467 

WBRC 351 

WBRC-TV 789 

WBRY 393 



WBTV 839 

WBTW 839 

WCAU, WCAU-TV 588 

WCHS-TV 880 

WCOA 396 

WCSH-TV 822 

WDBI-TV 878 

WDBO 330 

WDEW 473 

WDGY 486 

WDLP 396 

WDOK 562 

WESH-TV 396 

WFAS 544 

WFBG-TV 854 

WFBL 542 

WFEA 581 

WFIL-TV 856 

WGN 422 

WHB 499 

WHIO-TV 848 

WHU 524-535 

WHLM 580 

WHLS 483 

WHOL 580 

WHOM 530 

WHOP 451 

WIBW 447 

WIDE 580 

WINS 532 

WIP 20 

WISN, WISN-TV 882 

WJAR-TV 274 

WJHP 396 

WJTN 525 

WJW 563 

WJW-TV 846-847 

WKAP 581 

WKBW 520 

WKMI 481 

WlIB 534 

WMAH-TV 824 

WMGM 528 

WNAO-TV 841 

WNAR 581 

WNBF-TV 835 

WNHC-TV 802 

WOR 326 

WOV 536 

WOW-TV 833 

WOWO 432 

WPAT 515 

31 



WPFH-TV 803-857 

WPOR 463 

WPRO 596 

WPRO-TV 860 

WQAM 403 

WQXR 538 

WSAI 560 

WSB, WSB-TV 808 

WSPD-TV 850 

WSRS 564 

WTAC 479 

WTIC 390 

WTIX 459 

WTMC 396 

WTSP 581 

WTVI 746 

WVDA 469-580 

WWL-TV 820 

WWNR 581 

WWRL 544 

Wakely, Jimmy 164 

WaUace, Mike 1126 

Warren, Jerry 1222 

Wayne, Bemie 1162 

Welk, Lawrence 78 

WendeU, Bill 1193 

Westinghouse Broad- 
casting Co 322-323 

Wide Wide World 32 

Wild, Earl 66 

Willis, Richard 1117 

WUson, Bob 1169 

Winchell, Paul 1123 

Winters. Jonathan 84 

Wismer, Harry 8 

Woli Associates 930 

Wood, Barry 32 

Woods, Donald 1122 

World Broadcasting . . 286-287 

XETV 797 

— Y — 

Young & Rubicom, Inc... 136 
Young Television Corp. . . 302 

— Z — 

Zenith Radio Corp 748 

Ziv Television 

Inside Front Covers 





Barry Wood 



Herbert Sussan 



IWIDE Wl D E VV/X^RLD 



>».l,'«' <Ks.»«i -Wjaw 






Gerald Green 



Garry Simpson 



FCC REPORTS ON RADIO-TV 
INDUSTRY FINANCIAL FIGURES 

Financial figures for the radio-television industry released by the Federal Com- 
munications Commission indicate a continued increase in total revenue. Combined radio 
and television profits in 1955 are reported at 48.5% above the preceding year. Aimong the 
interesting financial particulars reported, though, is the fact that the four nationwide 
radio networks and three regional radio networks (including nineteen owned and 
operated stations) had total revenues 11.6% below that of 1954. The total of the 
country's other radio stations reported a revenue increase of 3.9%. 



BROADCAST REVENUES, EXPENSES AND INCOME OF NETWORKS AND 
STATIONS OF RADIO' AND TELEVISION BROADCAST SERVICES 

1954-1955 



Service 



1955 



1954 
($ Millions) 



Percent 
Increase or 
(Decrease) 

in 1955 



Total Broadcast Revenues 

Radio $ 453.4 $ 449.5 0.9 

Television 744.7 593.0 25.6 

Industry Total $1,198.1 $1,042.5 14.9 

Total Broadcast Expenses 

Radio $ 407.4 $ 407,7 (0.1) 

Television 594.5 502.7 18.3 

Industry Total . $1,001.9 $ 910.4 10.1 

Broadcast Income (before Federal Income Tax) 

Radio $ 46.0 $ 41.8 10.0 

Television 150.2 90.3 66.3 

Industry Total $ 196.2 $ 132.1 48.5 



' Includes AM and FM broadcasting. 

Note: 1955 regional data cover the operations of 4 nationwide networks and 3 regional 
networks, 2,704 AM and AM-FM and 38 independent FM stations. 1954 data 
are for the same networks and 2,555 AM-FM and 43 independent FM stations. 
1955 TV data cover the operations of 4 networks and 437 stations; (3 networks 
after September 15, 1955 when Du Mont ceased network operations). 1954 data 
are for 4 networks and 410 stations. 



33 



Best Wishes 
From 




Guy Lombardo 

and 
His Royal Canadians 

25 Consecutive Years At The Roosevelt Hotel 

50,000,000 Decca Recordings 

TV-Won Industry Av^ard For 

"Best Non-Network Music Film Series" 

An MCA-TV Film Syndication Presentation 

34 



Analysis of U.S. Stations in Operation 



0<::=>o 

AM Stations 

Licensed & 
1956 Operating 

January 1 2824 

February 1 2834 

March 1 2841 

April 1 2858 

May 1 2872 

June 1 2890 

July 1 2896 

August 1 2922 

September 1 2939 

October 1 2958 

November 1 2969 

December 1 2987 

FM Stations 

January 1 540 

February 1 538 

March 1 539 

April 1 536 

May 1 534 

June 1 532 

July 1 530 

August 1 530 

September 1 525 

October 1 527 

November 1 528 

December 1 528 

TV Stations 

January 1 482 

February 1 484 

March 1 485 

April 1 488 

May 1 489 

June 1 495 

July 1 496 

August 1 499 

September 1 507 

October 1 507 

November 1 509 

December 1 511 



CP's 
111 
120 
123 
115 
118 
118 
124 
119 
112 
106 
121 
121 



17 
16 
13 
12 
13 
15 
16 
19 
20 
19 
20 
22 



108 
105 
106 
109 
114 
112 
113 
116 
113 
113 
114 
117 



Total 
Authoriza- 
tions 
2935 
2954 
2964 
2973 
:^990 
3J03 
30J0 
3041 
3051 
3064 
3090 
3108 



557 
554 
552 
548 
547 
547 
546 
549 
545 
546 
548 
550 



590 
589 
591 
597 
603 
607 
609 
615 
620 
620 
623 
628 



Source: FCC 



35 




'^ 



36 



RETMA Figures on Radio and Teievision 
Set Factory Shipment— 1956 

Table Models, 

AM-FM Over $15 TV, UHF Other 

Radio AM-FM, FM Tuner TV 

January 995,519 14,835 83,344 527,921 

February 984,317 17,346 74,758 446,389 

March 1,070,877 15,995 74,123 482,994 

April 928,598 15,074 43,134 359,176 

May 864,776 14,653 40,496 225,088 

June 1,006,514 18,218 76,954 446,420 

July 730,477 8,367 84,062 500,113 

August 872,029 21,107 98,777 555,704 

September 1,398,170 22,850 120,020 881,571 

October 1,368,890 25,457 124,857 720,710 

November 1,428,717 19,901 107,199 511,657 

December 1,665,416 22,832 99,260 492,472 

37 



HOPE 



1957 

CHEVROLET 



NETWORK TELEVISION 
GROSS TIME CHARGES 



(XZX) 



Network Television 

% Jan.-Nov. Jan.-Nov. % 

Nov. 1956 Nov. 1955 Change 1956 1955 Change 

American $6,619,109 $6,496,236 + 1.9 $70,026,679 $45,091,856 +55.3 

Coliumbia 19,866,463 16,866,314 +17.8 203,124,982 171,931,960 +18.1 

DuMont . . . . . . . . 3,102,708 

National 17,678,312 15,489,279 +14.1 170,305,798 147,373,918 +15.6 

Total $44,163,884 $38,851,829 +13.7 $443,457,459 $367,500,442 +20.7 

1956 Network Television Totals 

ABC CBS NBC Total 

January $ 6,382,046 $ 17,820,455 $ 14,695,116 $ 38,897,617 

February 6,418,210 16,928,361 13,845,000 37,191,571 

March 6,747,928 17,884,976 15,955,688 40,588,592 

April 6,173,922 17,688,950 15,136,596 38,979,468 

May 6,639,132 18,260,894 15,710,403 40,610,420 

June 6,119,917 17,935,789 14,186,929 38,242,636 

July 5,532,030 18,481,719 13,733,765 37,747,514 

August 6,842,292 19,430,748 16,323,549 42,596,589 

September 5,673,910 18,399,872 14,889,920 38,963,702 

October 6,878,183 20,446,755 18,150,520 45,475,458 

November 6,619,109 19,866,463 17,678,312 44,163,884 

December 6,699,450 20,395,400 17,666,721 44,761,571 

Total $76,726,129 $223,520,382 $187,921^123 $488,167,634 

Effective iSepteimber 15, 1955, DuMont Television Network changed froon a national 
network to a local operation. 

Source: Publishers Information Bureau, Inc. 



39 



BEST WISHES 




MONTHLY COMPARISON OF NATIONAL 
SPOT RADIO TIME SALES 

1956* 1955t % Change 

January $10,758,000 $ 9,031,000 19.1 

February 11,643,000 9,384,000 24.0 

March . 12,349,000 10,756,000 14.8 

April 10,278,000 9,828,000 4.6 

May 12,396,000 9,631,000 28.7 

June 11,791,000 9,238,000 27.6 

July 10,719,000 8,474,000 26.4 

August 11,207,000 8,707,000 28.7 

September 11,683,000 10,004,000 16.8 

October 16,004,000 12,231,000 30.8 

November 16,708,000 12,286,000 36.0 

December 13,386,000 10,830,000 23.6 

Total for the Year. . $149,921,000 $120,400,000 24.5 



* Revised estimates. 

t Final figures for year. 

Index, National Spot Radio, October 1956, 143.2, using 1954 FCC figures as base year. 

Source: Station Representatives Association, Inc. 



U 




o 



{ 



Political Campaign Costs on Radio-TV 



»<z>« 



Network Democrats 

ABC-TV $ 288,461 

ABC Radio 38,874 

CBS-TV 495,455 

CBS Radio 93,818 

NBC-TV 413,525 

NBC Radio 26,647 

Mutual Radio 16,956 

Non-Network (TV) 1,549,000 

Non-Network (Radio) 1,196,000 

Totals $4,118,736 





Free Th 


n/ie 


Republicans 


D. 


R. 


$ 170,682 


15 min. 


15 min. 


19,070 


15 


15 


916,148 


180 


228 


66,110 


247 


260 


646,243 


400 


471 


49,694 


323 


439 


9,771 


15 





2,004,000 






1,500,000 


•• 


•• 




( Network 


s only) 


$5,381,718 


19 hrs., 


23 hrs., 




55 min. 


40 min. 



Source: Senate Privileges & Elections Subcommittee Report. 



Political Campaign Costs on Radio-TV 

by State 

Radio TV 

State Dem. GOP Dem. GOP 

Alabama $ 3,050 $ 1,658 $ 5,522 $ 292 

Arizona 17,657 10,802 39,672 14,854 

Arkansas 6,494 2,597 7,545 1,635 

California 82,946 77,074 116,357 181,592 

Colorado 22,179 28,350 15,030 33,293 

Connecticut 22,321 47,517 26,663 38,676 

Delaware 6,128 10,430 3,320 4,495 

Florida 26,686 18,169 46,610 37,606 

Georgia 18,158 1,898 11,938 6,214 

Idaho 10,659 11,055 7,765 14,821 

Illinois 90,849 87,454 101,143 105,089 

Indiana 26,569 45,980 58,455 80,025 

Iowa 28,121 25,643 23,215 20,650 

Kansas 16,862 22,093 25,495 31,993 

{Continued on Page 45) 



43 




44 



Political Campaign Costs on Radio-TV 

by State 

Radio TV 

State Dem. GOP Dem. GOP 

Kentucky 26,698 22,362 15,902 23,040 

Louisiana 11,220 9,534 16,160 15,859 

Maine 4,548 4,847 5,634 9,103 

Maryland 19,707 22,535 25,317 35,036 

Massachusetts 41,475 58,217 54,063 97,358 

Michigan 43,608 91,771 87,988 171,173 

Minnesota 38,454 41,533 41,032 42,080 

Mississippi 1,370 1,258 3,134 1,299 

Missouri 30,478 20,668 42,110 37,435 

Montana 24,104 28,981 11,607 14,482 

Nebraska 5,747 4,163 4,782 9,871 

Nevada 8,090 9,133 9,962 10,589 

New Hampshire 1,195 3,378 924 6,132 

New Jersey 7,148 24,110 4,544 1,860 

New Mexico 26,931 20,470 28,974 18,657 

New York 71,303 110,075 133,158 96,200 

North Carolina 7,895 5,559 5,405 6,548 

North Dakota ... 6,059 8,859 14,393 13,582 

Ohio 45,426 91,142 46,544 160,391 

Oklahoma 12,622 11,149 16,864 23,983 

Oregon 53,195 73,008 55,090 59,599 

Pennsylvania 77,950 92,729 124,316 162,402 

Rhode Island 6,581 4,576 23,119 13,381 

South Carolina 3,193 669 6,135 850 

South Dakota 8,591 10,565 13,144 13,986 

Tennessee 7,363 12,959 8,566 19,329 

Texas 43,250 60,658 46,012 108,219 

Utah 4,384 13,441 7,711 22,929 

Vermont 2,208 2,615 2,202 4,942 

Virginia 10,196 14,535 5,441 9,846 

Washington 55,084 47,898 85,482 65,315 

West Virginia 28,355 41,063 22,876 17,959 

Wisconsin 11,886 36,296 22,487 53,478 

Wyoming 3,504 7,168 1,233 1,288 

District of Columbia 1,415 8,630 6,658 15,042 

Source: Senate Privileges & Elections Subcommittee Report. 

45 




R^455>m|\§ 



FCC Report on Broadcast 
Revenues of FM Stations 



Item 



6<r>« 

1955 1954. 

Number of Amount Num,ber of Amount 

Stations ($ Millions) Stations ($ Millions) 



Total FM Broadcast Revenues 



FM Stations Operated by : 

AM licensees: 

Reporting no FM revenues 332 

Reporting FM revenues 123 

Non-AM licensees 38 

Total FM Stations 493 



— 


855 


— 


$0.9 


130 


$1.1 


1.0 


43 


0.8 


1.9 


528 


1.9 



FM Stations Operated by : 

Non-AM licensees 38 

Industry Total — 



Total FM Broadcast Expenses 



$1.4 



43 



$1.4 



FM Stations Operated by : 

Non-AM licensees 38 

Industry Total — 



FM Broadcast Income 
(before Federal Income Tax) 



(0.4) 



43 



(0.6) 



( ) Denotes loss. 

(^) In view of the difficulty in a joint AM-FM operation in allocating FM operation 
expense separately from AM station operation expense, licensees of such stations were 
not required to report FM station expense separately. As a result, FM industry totals for 
expense and income are not available. AM-FM licensees, however, were requested to 
report separately the revenues, if any, attributable to FM station operation if such data 
were readily available. In only a few instances did AM-FM licensees state they were 
unable to segregate the FM revenues. 



47 







./i%'f' 



SIGNIFICANT DEVELOPMENTS IN TV 
BROADCASTING-1956-1957 



(XZX) 




A prime technical development of the past several months 
has been the employment of miniature-sized TV equipment. 
Shown above, left, is the CBS INTEC French developed 
portable which weighs 36 pounds including power supply, 
generator, and transmitter. At the right, the RCA portable 
TV station with a four pound camera and a 15 pound trans- 
mitter. 




A major story of the year has been television's fight to 
gain entry to court-room hearings, from which cameras have 
ordinarily been barred. Above, Gabe Pressman, roving re- 
porter for WRCA-TV, New York, leaving New York City 
Council hearings after protesting the exclusion, and attempt- 
ing to remain. 



49 




JIMMIE DURANTE 



MANAGEMENT: 

WILLIAM MORRIS AGENCY 

NEW YORK — CHICAGO — HOLLYWOOD 



50 



FAILURES OF ADVERTISING AGENCIES 

1934-1956 



Year 
1934 
1935 
1936 
1937 
1938 
1939 
1940 
1941 
1942 
1943 
1944 
1945 
1946 
1947 
1948 
1949 
1950 
1951 
1952 
1953 
1954 
1955 
1956 



(X3X) 
Number 

52 
32 
22 
16 
34 
46 
43 
16 
19 
6 

1 

6 
12 
24 
34 
38 
34 
19 
24 
34 
31 
32 



Liabilities 
$1,061,000 

1,218,000 
418,000 
297,000 
284,000 
414,000 

1,056,000 
205,000 
130,000 
111,000 

4,000 
145,000 
304,000 
793,000 
746,000 

1,167,000 

1,043,000 
531,000 
466,000 

1,265,000 
815,000 

1,519,000 



Comparative Failure Trends 

Per-centage Av. Liability/ 

Change 1955-56 Per Failure 

Number Liabilities in 1956 

Total Businesses, All Lines +16 +25 $44,356 

Total Commercial Services +18 +33 39,162 

Advertising Agencies +3 +86 47,469 

Source: Dun & Bradstreet, Inc. 

N.B. This record includes those businesses that ceased operations following assignment 
or bankruptcy; ceased with loss to creditors after such actions as execution, foreclosure, 
or attachment; voluntarily withdrew leaving unpaid obligations; were involved in court 
actions such as receivership, reorganization, or arrangement; or voluntarily compromised 
with creditors. 



51 




JACKIE GLEASON ENTERPRISES 




JACK LESCOULIE 

announcer for 

JACKIE GLEASON 

DAVE GARROWAY 

BUICK 



53 



The 


DANNY THOMAS 


Show 


ABC-TV 





54 



FCC Outlines Some Current 

Developments and Problems 



(1) Brief Survey of Broadcasting 

IN the broadcast field AM stations now 
total 3,125, of which 3,005 are on the air. 
Commercial FM station authorizations have 
decreased to 554, with 529 operating. How- 
ever, the number of non-commercial educa- 
tional FM authorizations has risen to 141, of 
which 125 are in operation. 

Commercial TV station authorizations now 
total 631 (426 VHF and 205 UHF). Of this 
number, 472 commercial TV stations are on 
the air (382 VHF and 90 UHF). In addition, 
38 stations (all UHF) which went off the air 
still retain operating authorizations. TV sta- 
tions holding construction permits number 
121 (77 UHF and 44 VHF). These figures 
do not include new TV translator stations, of 
which 21 have been authorized to extend TV 
service to remote areas and five are already 
functioning. Of 46 noncommercial educa- 
tional TV station grants (27 VHF and 19 
UHF), 23 are on the air (18 VHF and 5 
UHF). 

Over 90 percent of the population is now 
within range of at least one TV station, 76 
percent can receive two or more TV stations, 
and 60 percent can get three or more TV 
stations. More color TV programs and color 
TV sets are available. 

In order to make UHF transmission more 
compatible with that of VHF, the Commis- 
sion has initiated an immediate research and 
development program to increase the cover- 
age of UHF stations, is acting on proposals 
to eliminate local VHF channels in UHF 
areas and, at the same time, assign more 
VHF outlets to other localities. Also, it is 
considering the possibility of ultimately shift- 
ing all or a geographical proportion of TV 
operation to the UHF band. Proposals for 
"boosters" and "subscription" TV service, 
and extended authority over community TV 
systems, are also receiving its attention. 

The Commission expects to complete its 
special study of radio and TV network broad- 
casting by June 30, 1957. 
(2) Problems of the Commission in 1957 

The close of last year found the Commis- 
sion head-on with many problems posed by 
the growth of the nation's electrical com- 
munication facihties. They extend beyond 
broadcasting to other services bursting at the 
seams and interests demanding space in 
crowded parts of the spectrum. 

New techniques may make it possible to 
double-up on some popular frequencies, while 




By 

GEORGE C. 

McCONNAUGHEY 

Chairman 
Federal Communica- 
tions Commission 



new equipment holds promise of operating 
on still higher bands. However, the compli- 
cated problems involved in "single sideband," 
"split channel" and "over-the-horizon" trans- 
mission, as well as extension of the micro- 
wave facilities, require exacting engineering 
consideration. 

At the same time, the mushrooming of 
transmitters coupled with the mounting pop- 
ularity of electronic gadgets is causing an 
unprecedented amount of interference which 
is difficult to control. 

In broadcasting, the AM band is so con- 
gested that only small local daytime-only sta- 
tions seem able to shoehorn in. Commercial 
FM continues to lose stations numerically. 
In trying to help resolve UHF problems in 
TV, the Commission is deluged with con- 
flicting deintermixture and other proposals 
which further complicate the situation. 

Competition and interference considera- 
tions require one out of every three applica- 
tions for new TV and AM stations go to 
hearing. 

(XI>0 

Also, court dictum now requires the Com- 
mission to hear, with priority, practically all 
protests to grants made without hearing. This 
not only bogs down the Commission's proc- 
esses but holds up new services to the public. 

If Commission procedures are considered 
slow, this is due largely to the extra steps 
that higher authority requires it to take. The 
FCC is saddled with more procedural time- 
consuming requirements than any other Fed- 
eral agency. In particular, it needs reUef from 
a 1952 amendment to its act which goes far 
beyond standard government procedure by 
precluding the Commission from consulting 
its own staff experts on problems involved 
in certain proceedings. 

Despite a workload that has doubled and 
become more complex in the past few years, 
the Commission personnel remains numeric- 
ally unchanged and overworked. 

But whether or not the Commission is able 
to catch up with its work schedules, there is 
every indication that the electrical communi- 
cations industry will, in practically every line, 
continue its present high rate of expansion 
?nd development. 



55 




MEL ALLEN 



S6 



Exciting Future Of Broadcasting 
is In Impact On American Tliought 



I'M sure it should be my design in this ar- 
ticle to talk about the various accomplish- 
ments and problems of the National Asso- 
ciation of Radio and Television Broadcasters 
during 1956 and to make some prediction of 
our program for the future. 

However, I should like to take the liberty 
at the outset of making a few general com- 
ments about broadcasting itself, in both its 
video and aural aspects. 

(XZ>0 

The most dramatic evidence of what tele- 
vision means to America is the estimated 
1,481,570,000 home hours viewed each week 
by the public during the past year. And radio 
has reached such a point of saturation that 
people now listen not only in every room of 
their homes, but in cars, in their places of 
business, in their outdoor activities — in fact, 
everywhere they go. 

Public comprehension of the vital role of 
both radio and television was enhanced by 
the observance of separate national weeks 
for each medium in 1956 and we hope this 
year's celebrations — May 5-11 for Radio 
and September 22-28 for TV — will be even 
more successful. 

In the production sense, the past year has 
been a rich one indeed — bringing us again 
the national political conventions and the 
subsequent coverage of the campaigns them- 
selves, and, in early 1957, by the inaugura- 
tion. 

0<Z>0 

The truly stupendous effect of this instru- 
ment of political life of today and tomorrow 
is rather difficult for any of us to compre- 
hend. Television and radio today have dis- 
pelled some of the "fog" and the electorate's 
capacity to choose on the basis of merit — 
both in the case of candidates and issues — 
has been enhanced immeasurably. 

In retrospect, we saw quite an advance in 
the field of entertainment during 1956. Some 
particularly fine Hollywood films have 
reached the home screen, adding to the riches 
television offers the public. Surely this new 
source of programming will give impetus to 
continued improvement in the "live" prod- 
uct. Competition has been a keystone in 
progress in this nation from time of genesis, 
and I don't doubt that this same factor will 
hold true in television broadcasting, as we 
know from experience that it did in radio. 

We have seen the names of people in our 
own family of activity emblazoned in the 
headlines of our own trade papers — those 
who, in the background, have contributed so 




By 

HAROLD E. 

FELLOWS 

President & Chairman 

of the Board 

N.A.R.T.B. 



much to the objectives toward which we as- 
pire. 

During the past year, the National Asso- 
ciation of Radio and Television Broadcast- 
ers, representing an all-time high of 2,126 
members, seemed to attain a better under- 
standing of its industry's principles and plans 
in a very significant place — on Capitol Hill 
in Washington. The various hearings that 
were conducted by the Senate Interstate and 
Foreign Commerce Committee and the 
House Judiciary Committee and others, 
served only — although they seemed to be 
perhaps aggravating at the moment — to 
shed light that reflected some glory on the 
industry. I believe they helped us more than 
they hurt us. 

0<:z>o 

In 1956 we saw organized TASO — the 
all-industry efi'ort to contribute some prac- 
tical analysis to the problem of full service 
in television, all of this at the suggestion of 
the Chairman of the Federal Communica- 
tions Commission, the Honorable George C. 
McConnaughey. TASO represents at the least 
a healthy evidence of industry cooperation 
with government — and at the most, we 
hope, a step in the direction to the solution 
of one of the most difficult problems broad- 
casting has ever faced. 

0<Z>0 

There have been numerous "background" 
conferences between the Association and its 
executive personnel with broadcasters on 
such diverse subjects as music licensing, pub- 
lic relations, news broadcasting, standards 
and ethics, copyright, legislation, and even 
such subjects as changing the name of the 
Association back from the NARTB to the 
NAB. All of these conferences, leading 
eventually to recommendations to the policy- 
setting boards of the Association and the 
subsequent adoption of procedural plans, 
reflect the serious purpose of men working 
together. 

We look forward to 1957 and the succeed- 
ing years as times of excitement and great 
development in both radio and television, 
and those of us at NARTB are happy that in 
some way we have a part in this adventure 
that lies ahead. 



57 




Robert Q. Lewis 



Exclusive Management: 
Ashley-Steiner, Inc. 



Press Relations 

Solters, O'Rourke & Sabinson 



58 



FCC Report on Broadcast Revenues, 
Expenses, and Income — 1954-1955 

Percent Increase 
or (Decrease) 
Item 1955 195^. 1955 

($ Millions) 

Total Broadcast Revenues 

4 Nationwide networks and 3 
regional networks (including 
owned and operated stations) 1 $ 78.3 $ 88.6 (11.6) 

Other radio stations^ 375.0 361.0 3.9 

|U Total $453.3 $449.6 0.8 

^^^^^m Total Broadcast Expenses 

4 Nationwide networks and 3 
regional networks (including 
owned and operated stations)! $ 72.4 $ 80.4 (10.0) 

Other radio stations^ 335.0 327.3 2.4 

Total $407.4 $407.7 ( 0.07) 

Broadcast Income (before Federal Income Tax) 

4 Nationwide networks and 3 
regional networks (including 
owned and operated stations)' $ 5.9 $ 8.2 (28.0) 

Other radio stations^ 40.0 33.7 18.7 

Total $ 45.9 $ 41.9 9.5 

1 Includes the operations of 21 network owned stations in 1954 and 19 network owned 
stations in 1955. 

2 Includes 2,577 AM, AM-FM or Independent FM stations in 1954 and 2,724 in 1955. 



h 




JIMMY NELSON - DANNY O'DAY 

HUMPHREY HIGSBYE 



and 



FARFEL 



PERSONAL MANAGEMENT 

LOUIS W. COHAN 

7 WEST 24th ST. NEW YORK, N. Y. 



WA 9-0670 



DIRECTION 



Press Representative: 

Ted Nelson Assocs. 

730 - 5th Ave. — N.Y.C. 
CI 6-8470 





60 



Automobile Radio Set Sales— 1956 

January 519,648 July . . . 

February 437,611 August 



198,565 
198,037 



March 478,272 September 349,790 



April 



299,253 October 547,818 



May 282,611 November 609,139 



June 



296,256 December 840,359 

Total 5,570,409 



Source : RETMA figures 



Department of Commerce Report 
on Broadcast Industry Wages 



(KOO 



Average 


Total 


Expenditures 


No. Engaged 


Employee 


Employee 


Radio-TV 


Radio-T v^ 


Income 


Income 


Set Repairs 


Production 



1955 $6,333 $465,000,000 $864,000,000 74,000 



1954 6,029 430,000,000 600,000,000 72,000 



1953 5,889 379,000,000 533,000,000 65,000 



1952 5,559 355,000,000 476,000,000 61,000 



IW 



61 



I'VE GOT MY EYE ON YOU! 




DICK STARK 



Exclusive Representative 

MARTIN GOODMAN 

65 West 54th St. 



Photo By 
Hans Xamuth 



62 



1957-A Year of Opportunity 
and of Great Success for Radio 



OPPORTUNITY, they say, knocks but 
once. This certainly doesn't seem to be 
the case with radio, where opportunity's 
knock is sounding loud and clear for 1957. 

Radio, which represented the beginning of 
the electronic era, responded so vigorously 
to the first knockings of opportunity that it 
became the focal point of entertainment 
within the home, and developed a public 
taste for entertainment and education to a 
degree never before known. Radio set density 
and penetration reached phenomenal heights, 
and its ability to sell goods and services con- 
tributed in large measure to the expansion of 
the entire national economy. 

(XZXI 

Then along came television, which took over 
the living room and scored so heavy an emo- 
tional impact that many are still convinced 
that it has started radio on the way out — 
though the fact is that radio is bigger today, 
in terms of advertising dollars spent and of 
sets in use, than it was in its so-called heyday 
a decade ago. In 1945, at the end of wartime 
and before there was any national television 
set density, broadcasting industry leaders felt 
they never had it so good, with a gross 
revenue for the year of $425,000,000. In con- 
trast, in 1955, when radio broadcasters in 
many cases complained of the great inroads 
made by television, radio's gross revenue was 
$121,000,000 higher than the 1945 level. The 
1956 figures are not in as of this writing, 
but the estimate is that they will be approxi- 
mately the same as the 1955 gross. 

0<Z>0 

But radio has taken on a new and far more 
personal form, and in that transformation 
the feature act and the highly produced show 
have given way to programming designed not 
so much for the listening of family groups but 
to entertain, inform and serve the individual. 
Radio has become the companion medium 
that goes with us everywhere, to the beach 
or the playground, to the summer cottage 
or on a Sunday drive. It goes with us to the 
beach chair in the back yard, to the work 
bench, to the garage. The changing character 
of radio listening is demonstrated by the con- 
tinuing high sales figures for radio sets, with 
particular emphasis on portables and auto- 
mobile radios underscoring the medium's 
role as a personal companion. And the chang- 
ing character of radio listening is demon- 
strated further by the steady decline in audi- 




By 
DONALD H. 
McGANNON 

President 
Westinghouse Broad- 
casting Company, Inc. 



ence for network programming and the 
corresponding decline in network revenues, 
in contrast with the increase in audience for 
locally-originated programming and the climb 
in local and national spot business. 
0<Z>0 

For our part, we at Westinghouse Broad- 
casting Company have taken action during 
1956 to make the most of the profound 
changes that have taken place and are taking 
place in radio. After many months of research 
and study, discussion and consideration, we 
arrived at a decision to operate our WBC 
radio stations locally, without network affilia- 
tion. In the light of our history of pioneering 
in the establishment of networks, and of our 
long and happy associations, this was a diffi- 
cult decision, but one we felt was necessary. 
It is still too early for a mature appraisal of 
the results of our move, but such indications 
as we have up to now are favorable. October 
1956, for example, was the best month, in 
gross billings, in the entire history of WBC 
radio. Westinghouse further indicated its 
faith in the future of the new radio by its 
purchase of WIND, Chicago, one of the na- 
tion's great independent stations. 

We intend to continue to explore every 
new method we can devise to give better 
service to the people of our principal and 
surrounding communities, recognizing the 
difficulty of finding the middle course that 
will accomplish the noble while attracting 
ever larger audiences. We cordially invite 
and urge others in radio broadcasting to join 
with us in thinking and planning and dream- 
ing — and acting — toward the greater future 
of radio. 

Broadcasters can give radio and broad- 
casting a greater prestige and position through 
the service the medium can render. With 
thoughtful, resilient and, above all, enthu- 
siastic planning, I am absolutely convinced 
that 1957 can and will be for radio . . . 

A year of challenge; 

A year of great success; 

A year of opportunity; 

A year in which we will bring a new 
dimension to radio. 



63 




SID CAESAR 



CARL REINER 





HOWARD MORRIS 



65 



EARL WILD 

PIANIST-COMPOSER 
CI. 6-3225 117 W. 58 St. 

Rep. Genia Cherkassky 








WILLIAM LEWIS 

TENOR 

SINGING STAR 

"CAESAR'S HOUR" 

CI. 6-3225 117 W. 58 St. 

Rep. Genia Cherkassky 



^6 



ALL-AMERICAN FAVORITES OF 1956 



(XZ>0 



TELEVISION RADIO 

MAN OF THE YEAR 

PERRY COMO BOB HOPE 

WOMAN OF THE YEAR 

DINAH SHORE PAULINE FREDERICK 

DRAMATIC SHOW OF YEAR 

PUYHOUSE 90 CBS RADIO WORKSHOP 

COMEDY SHOW OF THE YEAR 

PHIL SILVERS SHOW JACK BENNY 



MUSICAL SHOW OF YEAR 

PERRY COMO SHOW VOICE OF FIRESTONE 

COMMENTATOR OF YEAR 

EDWARD R. MURROW ROBERT TROUT 

DOCUMENTARY OF YEAR 

SEE IT NOW UN TASK FORCE 

QUIZ SHOW OF YEAR 

$64,000 QUESTION YOU BET YOUR LIFE 



rSPORTC ASTER OF YEAR 
MEL ALLEN MEL ALLEN 

COLOR PROGRAM OF YEAR BEST NEW PROGRAM IDEA 

JACK AND THE BEANSTALK NBC BANDSTAND 

BEST FILMED SERIES BEST TRANSCRIBED SERIES 

PROJECT 20 BIOGRAPHIES IN SOUND 

CHILDREN'S SHOW OF YEAR 

MICKEY MOUSE CLUB NO SCHOOL TODAY 

VARIETY SHOW OF YEAR 

ED SULLIVAN SHOW BREAKFAST CLUB 

VOCALIST OF THE YEAR 

MALE-PERRY COMO MALE-EDDIE FISHER 

FEMALE-DINAH SHORE FEMALE-GISELLE MacKENZIE 

SONG HIT OF YEAR 

CANADIAN SUNSET FRIENDLY PERSUASION 



67 






Monday -Friday 


"The Tennessee Ernie Ford Show" 


NBC-TV 


Thursday 


"The Ford Show" 


NBC-TV 


Everyday 


Capitol Records 

68 





1956 NETWORK NEWS 
P SELECTIONS 

The networks' evaluations of the top ten news stories follow: 

(XOO 



— ABC RADIO AND TV — 

1 — Crack in the Iron Curtain; de- 
stalinization, unrest in USSR 
and satellites; crisis in Hungary 
and Poland. 

2 — Middle East crisis, all inclusive, 
nationalization, invasion. 

3 — Desegregation in South. 

4 — Personal victory of President 
Eisenhower. 

5 — Andrea Doria sinking. 

6 — Contracting air space as de- 

» noted by Grand Canyon col- 
lision. 

7 — Business boom in U. S. 

8 — Marine training accident at 
Parris Island. 

9 — Don Larsen's perfect game. 

10 — Kelly-Rainier Wedding. 

— CBS RADIO ~ 

1 — Revolt in the satellite countries. 

2 — Suez crisis. 

3 — Political conventions. 

4 — President's decision to seek re- 
election. 

5 — Campaigns and election. 

6 — Andrea Doria-Stockholm colli- 
sion. 

7 — Desegregation in the South. 

8 — United Nations in crisis. 

9 — Weinberger kidnapping. 

10 — Kelly-Rainier wedding. 

— CBS-TV — 

1 — Middle East Crisis. 

2 — Revolt in the Soviet Satellite 
states in Europe. 

3 — Role of United States in the 
Middle East and satellite crises. 



4 — President Eisenhower's illness 
and his decision to run again. 

5 — Presidential campaigns and 
President Eisenhower's re-elec- 
tion. 

6 — Sinking of the liner Andrea 
Doria. 

7 — Grace Kelly wedding. 

8 — Integration in the South. 

9 — Don Larsen's perfect no-hit 
game in the World Series. 

10 — The commercial air disaster over 
the Grand Canyon. 

- MBS — 

1 — Conventions and elections. 

2 — Year long situation in Middle 
East, culminating in attack. 

3 — Both weddings of year, Margaret 
Truman and Grace Kelly. 

4 — Sinking of Andrea Doria. 

5 — Desegregation in South. 

6 — Decision by Ford Motor Co. to 
put stock on open market. 

7 — Steel strike. 

8 — Communist attacks on Stalinism 
including revolts. 

9 — Don Larsen's no hitter. 

10 — Olympic games. 

— NBC RADIO AND TV — 
1 — Desegregation in South. 
2 — President's operation. 
3 — Andrea Doria sinking. 
4 — Conventions and elections. 
5 — Action in Egypt. 
6 — Hungary crisis. 
7 — Grace Kelly wedding. 
8 — Don Larsen's no-hitter. 
9 — Grand Canyon plane crash. 
10 — De-Stalinization Movement. 



m 




JAN MURRAY 



"TREASURE HUNT SHOW" — ABC-TV 



Management: 
William Morris Agency 



70 



TOP TEN RADIO-TV 

NEWS EVENTS 

OF 1956 

Radio-Television Daily's selections of the top 10 m >■ 
events of 1956, covered hy radio and TV foUoivs : 

1 — President Eisenhower's decision to run for office 

2 — Campaign and Elections. 

3 — Andrea Doria sinking. 

4 — Desegregation in South. 

5 — Don Larsen's perfect World Series game. 

6 — Revolt in satellite countries. 

7 — Kelly-Rainier Wedding. 

8 — Grand Canyon air collision. 

9 — Middle East crisis. 

10 — DeStalinization movement in USSR. 

Outstanding Broadcasts 

ABC RADIO — Metropolitan Opera broadcasts. 

ABC TV— "Omnibus" history of Musical Comedy 

CBS RADIO— "Christmas Sing With Bing." 

CBS TV— "Secret Life of Danny Kaye." 

NBC RADIO— "Biographies in Sound." 

NBC TV— "A Night to Remember." 

MBS — Account of Blocking of Suez Canal. 

71 




The Adventures of Ozzle and Harriet televised 
every week over the ABC-TV network. 



n 



FCC Reveals Growth of Broadcasting 

Editor's note : In its 22nd annual report to Congress, released 
late in 1956, the FCC traced the number of authorized, licensed 
and operating broadcast stations since 1949. The following 
chart shows Commission statistics from 1949 to 1956 : 



Year 


Grants 


Deletions 


Pending 
applications 


Licensed 


CP's 
on air 


Total 
on air 


CP's not 
on air 


Total 
authorizod 








COMMERCIAL AM 










1949 


300 


55 


382 


1,963 


43 


2,006 


173 


2,179 


1960 


194 


70 


377 


3,118 


36 


3,144 


159 


3,303 


1951 


116 


35 


270 


2,348 


33 


2.381 


104 


3.385 


195» 


60 


25 


323 


3,333 


33 


3,355 


65 


2,430 


1863 


187 


23 


250 


2,439 


19 


2,458 


136 


2,584 


19{i4 


148 


29 
18 


336 
304 


2,565 
2.719 


18 
13 


3,683 
3,733 


114 
108 


3,697 


1955 


161 


2,840 


1956 


197 


18 


389 


3.871 


25 


2,896 


134 


3.020 


COMMERCIAL FBI 


1949 


57 


213 


65 


377 


360 


737 


138 


865 


1950 


35 


169 


17 


493 


198 


691 


41 


732 


1951 


15 


91 


10 


534 


115 


649 


10 


659 


1958 


34 


36 


9 


582 


47 


629 


19 


648 


1963 


29 


79 


8 


551 


29 


580 


21 


601 


1964 . 


37 


54 


5 


529 


24 


553 


16 


569 


1955 


27 


44 


6 


525 


15 


540 


13 


558 


1956 


31 


37 


10 


519 


11 


5,30 


16 


546 


EDUCATIONAL FM 


1949 


18 


7 


9 


31 


3 


34 


34 


58 


1950 


25 


4 


3 


61 


1 


62 


30 


82 


1951 


19 


6 


2 


82 


1 


83 


12 


95 


1953 


12 


2 


2 


91 


1 


92 


13 


104 


1953 


13 


1 


3 


106 





108 


10 


116 


1954 


9 


3 


1 


117 





117 


6 


133 


1955 


7 


3 


1 


121 


3 


124 


3 


137 


1956 


13 


4 


5 


128 





128 


10 


136 


COMMERCIAL TV 


1949 


15 


7 


338 


13 


56 


69 


48 


117 


1950 





8 


351 


47 


57 


104 


5 


109 


1951 








415 


81 


26 


107 


3 


109 


1952 





1 


716 


96 


13 


108 





108 


1953 


381 


6 


573 


101 


97 


198 


385 


483 


1954 


174 


81 


300 


104 


298 


402 


171 


573 


1955 


67 


58 


137 


137 


331 


458 


134 


583 


1956 


60 


35 


128 


186 


310 


498 


113 


609 








EDUCATIONAL TV 










1963 

1953 

1954 

1965 

1956 




17 

13 

5 






1 



1 
39 
17 
14 
11 






1 
1 




1 

6 

10 

19 




1 

6 

11 

20 



16 
34 
33 
21 



17 
30 
34 
41 



Any seeming discrepancy in tlie relation of grants and deletions during the year to total authorizations 
at the dose of the year is dae to reinstatement of some deleted authorizaitions and other eonsMeratioiu 
bnpossibte to detail in this eeneral table. 

72 



man 

ROOIGY 



Personal 



Management : 



RED DOFF 



74 



Color Television Takes Sliape 
As A Reality For RCA In 1957 



THROUGHOUT 1956 many statements 
were made publicly about the position of 
color television in the United States. Some of 
these were made by well-intentioned people 
interested in the progress of a new art and 
the promise of a new industry. Others were 
made by those whose objective is to retard 
the progress of color television in order to 
serve their short-term puprposes. In every 
pioneering industry there are those who pre- 
fer to see the other fellow undertake the risks 
of initial investments and do the spade work 
while they watch and wait. Sometimes they 
even try to impede the progress of the pi- 
oneer. 

For RCA, which has pioneered in world- 
wide radio communications, in radio broad- 
casting, in black-and-white television, in elec- 
tronics and compatible color, such man- 
made roadblocks do not represent a new ex- 
perience. We recall, for example, that when 
RCA pioneered and established black-and- 
white TV, there were those in the industry 
who labelled us as "Televisionaries" and the 
head of one company asserted publicly that 
"television is economically so unsound that 
it will never succeed." As late as 1946, an of- 
ficer of the same company testified before the 
Federal Communications Commission, "We 
are not making and do not plan to make any 
black-and-white receivers." But several years 
later, after RCA had demonstrated, beyond 
peradventure, the great success of TV and 
that the public embraced it eagerly, these 
same folks jumped on the bandwagon. 

(KZ>0 

History often repeats itself, and I suspect 
that the same pattern will emerge in color 
TV as did in black-and-white TV. Today, we 
hear arguments in some quarters that it will 
be years before color can reach the stage of 
profitable operations. Moreover, some other 
irresponsible statements have been made 
that in its efforts to establish and promote 
color television as a new and regular service 
to the public, RCA in 1956 poured untold 
millions of dollars into this undertaking. I 
feel that the interests of the industry gener- 
ally would be constructively served if the 
record of the actual facts of the situation 
were made public. Accordingly, here is the 
record, and here are the facts. 

RCA introduced, for the first time, sim- 
plified large-screen 21 -inch compatible color 
TV receivers for the Fall of 1955. During the 
remaining few months of that year, a small 
quantity of these sets was produced and sold; 




By 

DAVID SARNOFF 

Chairman of the Board 

Radio Corporation of 

America 



the major portion was sold in 1956. By the 
end of last year we had sold and delivered 
102,000 of these 21 -inch color sets. During 
this period we also sold and delivered color 
picture tubes, color components and equip- 
ment. The total factory billing price of all 
these color sales amounted to approximately 
$58,000,000. 

After accounting for last year's costs of 
color developments and improvements, the 
extra costs of training personnel, of advertis- 
ing and promotion campaigns involved in 
launching a new product and service, and the 
costs of providing color programs on the air, 
the net loss (after Federal taxes) of all RCA 
color activities for 1956 amounted to approx- 
imately $6,900,000. This is certainly a rea- 
sonable expenditure to lay the foundation 
for a business that promises substantial 
profits in the near future. 

(XZX) 

This year will witness acceleration on all 
fronts of color TV as a new dimension in 
entertainment, education, news and sports, 
as well as advertising and merchandising. 

RCA's goal for color television in 1957 is 
to produce and sell 250,000 color sets, to 
double the number of color programs on the 
air, to attract sponsors to the new and pro- 
ductive medium, and to encourage others in 
the industry to enter the field. Barring un- 
foreseen circumstances, we expect, on this 
volume to earn, during the second half of 
1957, a modest profit on the color sets and 
color tubes we sell. Thereafter, profits from 
operations in all branches of color TV should 
be substantial. 

0<Z>0 

RCA is firmly convinced that color tele- 
vision will provide a greater and more inter- 
esting service to the public, a profitable busi- 
ness for broadcasters, manufacturers, distrib- 
utors and dealers, and a rewarding medium 
for advertisers. The future of television is in 
color. 

For 1956, the RCA volume of business 
totaled approximately $1,125,000,000 — an 
increase of about six per cent over 1955. 
This was the second time in its 37-year his- 
tory that RCA exceeded the one billion dol- 
lar figure. 



75 





MIMI BENZELL 



Persona/ Management: 

WALTER GOULD 



oxford 7-3129 



76 



Growth of Television Film Built 
On Imaginative Leadership 




-^ 



THERE is one thing we at Ziv TV have 
learned to expect in the telefilm industry 
— it is the kind of dynamic business that isn't 
going to stand still for anyone. Our thinking 
and our planning must grow as the industry 
grows, and be prepared to meet challenges 
we would not have dreamed of a few sea- 
sons ago. 

For example, we have set a $12,500,000 
production program of telefilms for syndi- 
cation and network release in 1957. Part of 
this, of course, is continuing production this 
year on our telefilm series now on the air, 
such as "West Point," "Men of Annapolis," 
"Dr. Christian" and "Highway Patrol." 

0<I>0 

However, we realize that we must con- 
stantly plan and create new forms of telefilm 
entertainment. New programs, like "Harbor 
Command" starring Wendell Corey, are due 
to go into production, and altogether a total 
of 10 pilot films are on the drawing boards 
or in various stages of preparation. 

Although we accept production of this 
scope as being part of our regular business, 
we occasionally remember — with something 
of a shock, I will admit — that a production 
program of the size we anticipate this year 
is the kind of production spending that was 
going on in the entire television industry com- 
bined just a few short seasons ago. 

0<=>0 

Production quality is not a lucky accident. 
Last year, to maintain a consistent quality 
level, we found we had to increase our tele- 
■film production budgets an over-all average 
of 27%, as compared with budgets for 
similar situations the previous year. 

Chiefly, these stepped-up costs to us, as 
producers, have come about through extra 
location costs of housing, transportation, 
overtime and residual payments to crews and 
talent, and the stepped-up prices of the raw 
materials of film production. 

The ranks of our personnel, particularly 
creative film makers and technicians, is con- 
stantly growing. Last year, the number of 
members in the Ziv TV employee family 
swelled by nearly one-fourth. Outstanding 
producer-director-writer teams joined forces 
with us bringing their valuable fund of pro- 
duction know-how and special skills gained 
in years of TV and motion picture work. Our 
plans call for continued expansion of our 
creative staffs. 




By 
FREDERIC W. ZIV 

Chairman of 

the Board 

Ziv Television 

Programs 



Our growth has been one of diversifica- 
tion, too. We now produce telefilms, and 
market them, to an astonishingly wide variety 
of customers. We sell to national advertisers, 
for placement on TV networks and major 
regional campaigns. We sell to regional ad- 
vertisers. We sell to purely local firms who 
demand the utmost in program quality for 
use at the local level. We sell to stations, who 
in turn offer programs to their own lists of 
advertisers. 

(XZX) 

And, we market our telefilms, largely re- 
voiced with special sound-tracks in foreign 
languages, overseas. We have found that 
audiences in foreign lands have much in com- 
mon with our U. S. audiences — they want 
to be entertained on TV. That's why we've 
found widespread acceptance for Ziv TV 
shows in such countries as Great Britain, 
France, Italy, Belgium, Monaco, West Ger- 
many and Switzerland in Europe; in Japan, 
the Philippines and Australia in the Orient; 
and to Mexico, Cuba, Guatemala, San Salva- 
dor, Venezuela, Dominican Republic, Puerto 
Rico, Brazil and Argentina in the Latin and 
South American areas. 

There has been plenty of competition, as 
there is in any healthy business activity. But 
we feel the competition has served a strong 
purpose for us in sharpening our creative 
thinking, and creative marketing of our film 
product. 

0<Z>0 

We are optimistic about the challenges fac- 
ing our industry today. There is evidence 
that multi-market telefilm advertisers, those 
in the national and regional brackets, will 
spend more than $125,000,000 for syndicated 
telefilms and telefilm time slots this year, 
with millions more due to be spent by purely 
local advertisers seeking the same high pro- 
gram quality. We are confident that we will 
play a major role in such telefilm plans. 

At the same time, we are increasingly aware 
of the responsibilities that come with such an 
important role. You must keep raising your 
standards, setting new objectives, striving for 
better methods to create better film products 
to maintain a leadership position. 



tk 



77 



Heady Congratulations to 

LAWRENCE WELK 

and ttis Television Sponsors 

DODGE and PLYI^OUTH! 



v^, 




"The LAWRENCE WELK Show ... by far the outstanding buy. 
...A virtual give-away!... reaches a big audience... (even) 
more conspicuous for efficiency (direct sales results)!" 

Billboard's fIRST A.R.B. Cost Per Thousand Sur- 
vey Covering Men, Women and Children (January 
26, 1957, edition; 

(HOMES-DELIVERED CATEGORY) 

FIRST ■ . ■ Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 

FIRST • • • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 
FIRST . . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 

(COMEDY, VARIETY & MUSIC SHOWS) 

FIRST . . • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 

FIRST ■ . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 
FIRST • • • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 

(AUTOMOTIVE & PETROLEUM SPONSORS) 

FIRST • . • Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Homes $1.10 

FIRST ■ . . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Men Viewers. . . 1.12 
FIRST • • . Lawrence Welk Show (Dodge-ABC) Cost Per Thousand Women Viewers .92 



GABBE, LUTZ, HELLER & LOEB 



1626 N. Vine Street 
Hollywood 28, Calif. 
Phone: HOIIywood 9-1993 



Personal Management 



119 West 57th Street 

New York, N.Y. 

Phone: Circle 5-7998 



78 



Television Sales Challenge Leaves 
Plenty Of Room For Wise Choice 



rpHERE'S no guesswork in television, only 
-*■ change. 

In this expanding economy, up-dating, 
trend-discerning and fact-analyzing are the 
handmaidens of research, and if they are to 
keep the pace they must be prepared to ac- 
cept the new, the hitherto unknown and — 
yes, even the unexpected. This is the attitude 
and approach we at TvB have brought, and 
are continuing to bring, to the Bureau's 
projects, and much of our findings have 
demonstrated that yesterday's dogma is not 
necessarily today's fact, nor will a current 
truism be tomorrow's dictum. 

Yet, much of what is already known and 
documented is useful. Accumulated knowl- 
edge gives perspective to the present and af- 
fords a signpost for the future. Applied to 
advertisers' media selection, the practical use 
of this philosophy has served to take the 
element of chance out of TV. With what is 
known, the productive purpose of providing 
a base for decision is at hand; with the con- 
stant addition of new information, a signpost 
pointing the direction for more effective use 
of the medium is assured. 

Since 1949, when commercial TV really 
got off the ground, advertisers' investments 
indicate that choice of TV is a matter of 
"which direction" rather than 'why.' 



|fc 



o<:i>o 



The choice (happy title) is as far removed 
from chance as the first dollars invested in 
1949 are from the booming bucks of 1956 
. . . and the projection for '57 is ample con- 
firmation that this is truly choice without 
chance. 

Here's how it stacks up : 

In network, starting with 1949 (in terms 
of millions of dollars) the "choosers" in- 
vested: $29; $85; $180; $256; $320; $422; 
$540; $640 ... and we figure on $720 mil- 
lion in '57. (Would you like to be an adver- 
tiser using network facilities who, when using 



k 



79 




By 

NORMAN E. CASH 

President, Television 

Bureau of Advertising 



other media found his sales plateauing, and 
after his first introduction to TV increased 
his sales by 300 per cent? We refer to the 
TV endorsement by Revlon). 

In spot, again starting from 1949 (in mil- 
lions): $9; $31; $70; $94; $145; $207; $260; 
$325 . . . and in '57 it'll probably go to 
389 million. (If you're further interested in 
the power of spot, we commend you to the 
successes of such brands as Lestoil, Viceroy, 
Kools, Robert Hall, Rayco and the omni- 
present Tea Council). 

In local, here's that story, in millions: 
$19; $55; $81; $103; $140; $180; $224 . . . 
and we look to $366 million in '57. 

Summing up this felicitous trio, from 
1949, we find these totals (in millions): 
$57; $170; $332; $453; $606; $809; $1,025 
.... and an estimated $1,475 million for 
.57. 

0<Z>0 

You will note that local hasn't, as yet 
as many "choosers" as the other two (there 
are notable exceptions, leaders in their fields 
and markets such as Montgomery Ward, 
Sears Roebuck, Sibley's of Rochester). That's 
only because they haven't caught up with 
what the others know. But they're learning, 
and TvB is devoting energy and time to fur- 
ther this education. In fact, we're so bullish 
about local, we're figuring the greatest per- 
centage increase (36 per cent) for 1957 over 
1956 will be in that area. 

(XZ>0 

To recap: almost 5,000 national and re- 
gional advertisers will have used television 
. . . and the more we know and learn about 
the medium, the less we know of any risk 
for the advertiser. This is about as fortuitous 
a setting for sales as man has ever devised. 




Julius La Rosa 



80 



statistics Reveal Growtli 

of Radio-TV in Latin America 



IN the relative short period of one year, 
the radio and television industry in Latin 
America has taken huge steps. There seems to 
be a revival of radio at hand and television is 
fast getting to be a big brother. 

For the first time in several years, Latin 
America showed a substantial increase of 
radio homes — 20% more radio homes over 
1955, or about 2,250,000 new homes which 
never had a radio set previously. In general 
terms the increases were greater in countries 
like Argentina (1,850,000), Brazil (3,838,- 
000), Colombia (470,000), Cuba (1,100,- 
000), Dominican Republic (98,000), Guate- 
mala (68,500), Mexico (1,125,000), Nicar- 
agua (69,000), Puerto Rico (440,000), Sal- 
vador (225,000) and Venezuela (500,000) 
where television has been doing well. All in 
all, there are some 11,500,000 radio homes 
today. The number of new radio stations has 
increased but only by 8% — the reverse of 
previous years when the number of radio sta- 
tions increased rapidly. 

The television picture is very sketchy at this 
writing but is summarized below: 

Country Stations TV Homes 

Argentina 1 70,000 

Brazil 6 316,000 

Colombia 3 50,000 

Cuba 9 260,000 

Dominican Republic .... 1 8,000 

El Salvador 1 8,500 

Guatemala 2 8,000 

Mexico 10 230,000 

Nicaragua 1 3,000 

Puerto Rico 3 156,000 

Uruguay 1 1,000 

Venezuela 6 85,000 

Of these 44 stations, 4 started in 1950, 4 in 
1951, 7 in 1952, 6 in 1953, 6 in 1954, 5 in 
1955 and 12 started in 1956. So you can see 
that 1956, compared with any previous year, 
showed an increase of more than 100%. At 
this stage there are 1,200,000 television 
homes concentrated in a few markets. 

In the matter of radio and television pro- 
grams, the following percentage figures will 
show, on the basis of one month's program- 
ming, the differences among 3 countries 
picked at random: 




By 
, M. MARTINEZ 

Executive 
Vice-President 

Caribbean 
Networks, Inc. 



Radio Programming — Percentage 

El Sal- Pan- 
Cuba vador ama 

Adventure — — 7.7 

Comedy 7.3 2.8 2.6 

Disc Jockies — 1.2 2.6 

Drama — Soap Opera. 36.7 30.2 35.2 

Popular Music 13.5 52.8 29.8 

News 15.2 3.8 12.0 

Variety 17.6 1.2 6.7 

Quiz — 3.6 .4 

All others 9.7 4.4 3.0 



100.0 


100.0 


100.0 


'ng — Percentage 




El Sal- 


Puerto 


Cuba 


vador 


Rico 


— 


4.8 


1.4 


6.9 


— 


1.4 


3.2 


22.2 


7.4 


6.4 


— 


5.3 


12.8 


7.2 


3.9 


4.3 


— 


— 


12.1 


AAA 


31.3 


16.5 


7.1 


3.5 


5.3 


— 


3.5 


12.2 


3.2 


1.8 


— 


1.6 


9.2 


16.5 


7.9 


26.0 


3.8 


1.6 


5.39 



Television Programming 



Adventure 

Comedy 

Children 

Cooking 

Drama 

Educational 

Long Feature Films 

News 

Quiz 

Sports 

Western Films ... 

Variety 16.5 

All others 



100.0 100.0 100.0 

It is estimated that the radio and television 
budgets for 1957 are in the neighborhood of 
$49,000,000— an increase of 25% over 1956. 
Of this total, 59% is allocated to radio and 
41% to television. Because of television's tre- 
mendous impact, and the fact that the adver- 
tiser can reach between 6 and 8 people per 
home, the budgets for 1957 show the larger 
increase. 



81 





ROY ROGERS 

'King of the Cowboys' 

AND TRIGGER 



Television — NBC Coast-to-Coast 
Sponsored by Post Cereals 
A Division of General Foods 
Recordings — Bell Label and Uttle Golden Records 
Exclusive Management Public Relations Commercial Tie-Ups 

ART RUSH, INC. A. L. RACKIN ROY ROGERS ENTERPRISES 

357 No. Canon Drive — Beverly Hills, California 



82 



Progress in Solving Problems 

Is Marked by CBC in 1956 



BROADCASTING in Canada has pro- 
gressed, in 1956, through what may prove 

to be its biggest year. 

As this country enters its 21st year of na- 
tional network broadcasting, it has a service 
which reaches a population scattered over 
one of the largest countries in the world. 
Ninety-five percent of the population of 
roughly 16,000,000 is within range of national 
radio service and about 86 percent is now 
within range of Canadian television. 

This has been no easy job, and it has been 
complicated by the fact that Canada is a 
two-language country. We have five net- 
works: Trans-Canada and Dominion in Eng- 
lish-language radio; the French radio net- 
work, and the English and French television 
networks. 

(XZX) 

These networks, very similar to those in 
the United States, are made up of publicly- 
owned CBC stations and privately-owned sta- 
tions, with the CBC operating the networks. 
The operations require public money in ad- 
dition to advertising revenue because of the 
size of the country and the costs of program 
production in two languages. Another com- 
plication is that Canada, which invented the 
world system of time zones, has six of them 
to contend with — two more than the United 
States. 

It is against this background that we are 
proud to record the following progress: at 
the beginning of 1956, 77 percent of all Can- 
adians were within range of Canadian TV. 
We closed the year, as mentioned above, with 
about 86 percent. Forty-seven percent of all 
Canadian homes had television sets a year 
ago. Today more than sixty percent of Can- 
adian households own television. The total 
number of TV sets in use in Canada today is 
2,680,000, of which 650,000 were purchased 
by Canadians during 1956. 

(KZ>0 

In radio the figures eclipse those for tele- 
vision. During the past year 675,000 radios 
were sold in Canada, an increase of 65,000 
over 1955. 

Television, which is barely more than four 
years old in this country, now is available in 
every sizeable centre. There are 41 television 
stations. This number is necessary to reach 
a population which might be reached by one 
station alone in a centre such as New York 
City. Such is the challenge of TV in this 
country. 

The past year saw the extension of the 




Ik 



By 
E. L. BUSHNELL 

Assistant 

General Manager 

Canadian Broadcasting 

System 



microwave network westward as far as Win- 
nipeg — making possible instantaneous trans- 
mission to 18 stations from Winnipeg to 
Quebec City — as well as the linking together 
of four stations in the Maritimes. 

0<Z>0 

In programming, too, it was a year of 
change and development. Canadians watched 
the first television coverage of a Canadian 
political convention. Experienced gleaned 
from coverage of U. S. political conventions 
helped make it a striking success. Canada's 
football classic, the Grey Cup Game, which 
a year before came to central Canada from 
Vancouver by courtesy of U. S. network facil- 
ities, this year went from Toronto to Van- 
couver by the same route. 

In radio, Canadians saw the first major 
change in programming in several years as 
CBC program planners adjusted network 
radio to meet its new role alongside tele- 
vision. The Canadian system involves co- 
operation with privately-owned stations, 
which assist in obtaining national distribu- 
tion for CBC-produced programs. 

(XIXI 

While this was going on, the CBC marked 
twenty years of national network broadcast- 
ing on November 2nd, 1956. We feel that 
the accomplishments of Canadian broadcast- 
ing in 1956, and indeed over the past twenty 
years, reflect the interest of Canadians every- 
where in their national system. But the year 
will be remembered more for one important 
event than for all its physical development 
in Canadian radio and television. 

This event was the Royal Commission on 
Broadcasting, which sat throughout the greater 
part of the year. The three-man commission, 
headed by R. M. Fowler, President of the 
Canadian Pulp and Paper Association, held 
sessions in all regions of Canada, visited the 
United States and studied European systems. 
We feel it is significant that we should have 
this long and careful look at some of the 
problems confronting us in radio and tele- 
vision at a time when both media are devel- 
oping so rapidly all over the world. 



83 




JONATHAN WINTERS 

The Jonathan Winters Show 
NBC-TV 

Exclusive representative Martin Goodman 

65 W. 54th St., N. Y. 

84 



Problem of Prime Time Slots 
For Syndicated Film Discussed 



ALTHOUGH syndicated film had another 
successful year in 1956, the impression 
continues to exist that the securing of good 
availabilities for syndication is impossible or 
too difficult to justify the results. It is not our 
contention that this phase of syndicated TV 
is especially easy, but I believe all of us 
would subscribe to the theory that no facet 
of the industry is free from complications. 

(XZX) 

It is a myth that prime time for syndicated 
film programs cannot be obtained. Our ex- 
perience has proved that prime time /^ avail- 
able in many markets. It remains only for 
the advertising agency, working closely with 
the program distributor, to make an all-out 
effort to line up the desirable evening hours. 
Like every other type of total push, it can and 
does pay off. The results of prime playing 
time are so significant saleswise to the spon- 
sor and the station that it is worth the extra 
effort to secure good time. 

MCA TV recently introduced a new 
half-hour film series for syndication, "State 
Trooper," which was purchased by Falstaflf 
Brewing Corp. for 71 markets covering 28 
states from Florida to California. Its agency, 
Dancer-Fitzgerald-Sample, paying no heed 
to idle trade talk, set about lining up the best 
time available on the stations involved. It 
succeeded in nailing down better than 91% 
Class A time in all of its markets. Sixty-five 
of these time segments fell into the 7:30- 
10:30 p.m. category, and six were placed in 
6:30-7:00 and 7:00-7:30 p.m. slots, which 
are also considered prime time in many 
markets. 

(XIX) 

This fine schedule is not to be considered 
an isolated case. Agencies also have been 
able to secure prime time for such other syn- 
dicated favorites as "Soldiers of Fortune," 
"The Rosemary Clooney Show," "Dr. Hud- 
son's Secret Journal," "Man Behind the 
Badge" and "The Adventures of Kit Carson," 
to name a few. Other syndicators, as well, 
have enjoyed good programming schedules 
with many of their outstanding shows. 

The clearing of prime time for any type of 
television program is, of course, a real prob- 
lem for agencies and stations alike. The com- 
petition for coveted time is strongly influ- 
enced by the networks' placement of high- 
rating, expensive programs and by outstand- 
ing feature films. 

So the problem is indeed a real one, but it 
is certainly not an insurmountable one. Just 




By 
DAVID V. SUTTON 
Vice President in Charge 
MCA TV Film Syndica- 
tion Division 



how Dancer-Fitzgerald-Sample went about 
securing 91% "A" time must remain their 
secret, but there are certain evident tech- 
niques which might bear retelling at this 
point: 

1. An agency has a better chance to win 
prime time if it offers a station a solid 52 
weeks of programming. Common sense will 
tell us that a 13-week contract, which pulls 
a show off the air perhaps at the very time 
when it is building up its viewing audience, 
is not wise prime-time programming. 

0<Z>0 

2. Other things being equal, a higher 
quality show has a greater chance to snare 
good viewing time than a quickie with its 
poor production values and down-beat rating 
potential. It is the responsibility of the pro- 
ducer to make sure that the product which 
he produces is of such quality that it can 
play against the stiffest comnetition in pre- 
ferred time. Most stations face their greatest 
competition during the prime time period. 

(KIX) 

3. A half-hour syndicated show, with 
total family appeal, and which meets the 
requirements of long contract and high qual- 
ity, is a good bet for station acceptance in 
the best time. These filmed programs show 
consistent high ratings even when slotted 
against much-ballyhooed feature pictures, in 
marginal time. In more desirable time slots, 
they do even better. In Houston, to quote 
one example, the November (1956) ARB 
showed the syndicated "Rosemary Clooney 
Show" scoring 21.8 in a 6:30-7:00 p.m. time 
period to rank third among all syndicated 
film shows. "City Detective," aired from 
8:00-8:30 p.m., ranked first among all syndi- 
cated film shows with a rousing 43.7 in 
Pensacola, according to the same survey. The 
same program, in its third run, ranked third 
among all syndicated film shows in Chicago 
with a 14.3 in a 9:30-10:00 time segment. 

Every situation, of course, presents its own 
problems. However, the securing of prime 
time does not have to be one of the big 
ones. If you're willing to go out and do some- 
thing about it, it can be done. 



I 



85 



NOW 



AMES 
BROS 




AGAIN ! 



Show 
on Film 



205 STATIONS 
205 CITIES 
205 REASONS 

why the AMES BROS, 
have been TOP 
VIEWING through- 
out the nation ! 



Exclusively RCA VICTOR RECORDS 



Personal Management 
BILL PICKS 



86 



CARTB Expands, Plans For Future 
Along With Canadian Broadcasting 



THE year 1956 was the busiest in 
C.A.R.T.B.'s 32 year old history. Our 
radio membership went up 6.6% and our 
television membership 12%, so that our asso- 
ciation now represents 145 of the 160 inde- 
pendently-owned and operated radio stations 
and 28 of the 31 independently-owned and 
operated television stations in this country. 

0<O0 

The most significant event in 1956 for the 
Canadian broadcaster were the hearings of 
the Royal Commission on Broadcasting, a 
government-appointed, three-man Commis- 
sion which travelled across Canada, from 
spring until fall, hearing briefs concerning 
the future of Canadian radio and television 
broadcasting. The recommendations of the 
Commission were scheduled to be laid before 
the government some time in March, 1957. 

In its briefs to the Commission, 
C.A.R.T.B.'s main requests were for: (.1) the 
establishment of a separate regulatory board 
to ameliorate the situation whereby the 
government-owned Canadian Broadcasting 
Corporation is both competitor with, and 
regulator of, the non-government broadcast- 
ing stations; (2) the immediate licensing of 
non-government television broadcasting sta- 
tions in all areas of Canada, including the 
main metropolitan centres which are now 
reserved exclusively for government-owned 
television; and (3 ) permission to form private 
networks. 

0<I>0 

The Canadian Association of Radio and 
Television Broadcasters was encouraged both 
by the press support we received for our case 
and by the number of organizations. Cham- 
bers of Commerce, Boards of Trade and 
women's groups, which endorsed our case in 
their own briefs before the Commission. 
Support was especially strong for our con- 
tention that television stations, operated by 
private enterprise, should be allowed to open 
in areas served at present only by the CBC 
television system. 

The separate regulatory body was also 
endorsed by a good many organizations and 
individuals on the grounds that the existing 
situation where the CBC not only acts as 




By 
T. J. ALLARD 

Executive Vice-President 

Canadian Assn. of 

Radio & Television 

Broadcasters 



competitor for the same business and audi- 
ence, while being subsidized by the govern- 
ment, but also acts in the capacit;* of judge 
and jury in decisions concerning the licensing 
and operating of privately-owned stations, 
and controls the only national networks 
allowed in Canada, is undemocratic. 

As supplements to its briefs, C.A.R.T.B. 
also submitted to the Commission the results 
of polls taken by independent research organ- 
izations which showed that over 57% of 
voters favoured the separate regulatory board 
and that the government-owned TV monop- 
oly was frowned on by 77.8% of the popula- 
tion. 

(xirxi 

The Association also presented a brief to 
the Gordon Commission, a commission ex- 
ploring Canada's economic future. The point 
was made before this latter commission that 
Canadian broadcasting could expand enor- 
mously, in the way that U. S. broadcast- 
ing has expanded, if government-imposed 
shackles were removed. 

The Sales and Research office in Toronto 
expanded its research and statistical material 
supplied to agencies, advertisers, reps and 
stations this year, and has also undertaken 
negotiations with the main broadcast meas- 
urement organizations with the view to im- 
proving statistics in this field. The Television 
Seminar, inaugurated last year and due to 
be repeated annually from now on, was also 
a big success. Out of this Seminar, for one 
thing, came the initial plans for the 
C.A.R.T.B. Television Sales office which will 
be opened in Toronto early in 1957. 

0<Z>0 

Canada has now reached the point of 
96.7% radio saturation and about 80% TV 
saturation, but Canadians are still buying 
both radio and television sets at record rates, 
[n 1956, Canadians bought 536,000 new 
radios and 484,800 new television sets. 



87 




Richard 
Boone 



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Feature Film Library Releases 
Prove Challenge to Programmers 



THE year 1956 saw the sudden release of 
a tremendous number of major studio 
feature films for television use. As a result, 
public interest in feature films is at an all- 
time high, and the feature bonanza must rate 
as one of the top industry stories of the year. 
Proper use of feature film libraries de- 
mands a "new look" in the basic framework 
of feature film utilization new methods of 
editing and cutting, new concepts in show- 
casing, elevated standards of production and 
commercial insertion. In short, purchasers 
of this new quality product have found it 
wise to reappraise their feature film program- 
ing from start to finish. 

(XIX) 

During the past six months. Triangle has 
purchased four major film packages released 
for television— the RKO, 20th Century Fox, 
MGM and Warner Brothers rosters. The 
utilization of this property to its best advan- 
tage required a new perspective on feature 
films — one in keeping with the quality of 
these outstanding features. 

Owning the rights to a film library of this 
scope is not unlike suddenly acquiring rights 
to the services of Perry Como, Bob Hope, 
Jackie Gleason and Walt Disney. With such 
a roster of attractions we would have to 
throw out the old philosophy of "fit the 
product to the availability" and set about 
revising our basic scheme of programming 
and product handling to gain the full measure 
of value inherent in what we have bought. 

0<=>0 

We are dealing with a product finer than 
any ever before offered on local television. 
These films represent the best work of an 
entire industry for a period of twenty-five 
years. We can transpose them to television 
only if we are absolutely consistent in our 
treatment of them. We cannot afford to dissi- 
pate the values of a good product with hap- 
hazard handling, or with old techniques 
devised for the inferior features of yester- 
day's TV. 

Operational patterns which have been de- 
veloped have guided the program develop- 
ment of all four Triangle television stations. 
A careful analysis of the programming of 
feature films before the purchase of these 
major libraries revealed the need for revi- 
sions. What was adequate programming 
policy for the old films was inadequate to 
meet the demands of the new. Lack of prime 




By ROGER W. CLIPP 

Vice President 

Radio and Television 

Division 

Triangle Publications, 

Inc. 



time slots for features, scheduhng of features 
in fringe time periods, and the excessive 
editing required to fit the films into a stand- 
ard format were all out of step with current 
needs. 

We decided that our top executives would 
benefit from an education in the needs of 
the product. For several weeks our key per- 
sonnel devoted long hours to film previewing 
and "skull sessions" analyzing the basic issues 
of the problem and drafting concrete pro- 
posals for revamping the program day to fit 
the new needs. Out of these sessions came 
four basic decisions that form the heart of 
the Triangle feature policy. 

0<Z>0 

First: Wherever possible, use prime week- 
end time for feature display. Saturday eve- 
ning and Sunday afternoon shows were 
scheduled and their consistently high ratings 
have justified this invasion of what was once 
considered "network only" time. 

Second: Lengthen the programs. Most of 
the really fine films in the library are too long 
to fit into a "regular" 90 minute format with- 
out excessive editing. Our weekday features 
were extended to 120 minutes, evening films 
are run complete to conclusion. In those few 
periods on the schedule where no more than 
90 minutes is available, only shorter films 
are scheduled. 

Third: Advance the start of the nighttime 
films to an earlier hour. Where feature films 
were once programmed only to extend the 
program day, good features draw big audi- 
ences, and are handicapped by an 11:15 or 
11:30 PM start. Our films starts have now 
been moved into the formerly "untouchable" 
10-11 PM time period. 

0<Z>0 

Finally: Re-run policy. Since the film 
library is not a transient thing, but rather 
something which will figure heavily in opera- 
tions for ten years or more, proper exposure 
sequence is important. If the same films are 
repeated too frequently, the impact of the 
films is lost. Naturally the films are run in 
a preference sequence, with the more valuable 
time periods getting first call on top films. 



89 



Complete facilities for: 




television 




theatrical 




commercial 




industrial 




films 




motion picture center 


ejk / 


846 north cahuenga boulevard 


aJjedilu 


Hollywood 38, California 


Desi Arnaz, President 



90 



lAAB Plays Active, Vital Role 
in Latin American Broadcasting 



1AAB represents the private and free radio 
broadcasting of the American Continents. 
It is formed by the Associations, Chambers 
and Federations of Radio Broadcasters exist- 
ing in the countries of the Continents, from 
Canada and the United States down to those 
in the extreme south, which, in turn, com- 
prise nearly five thousand radio and tele- 
vision stations. 

Its aims, among several, are to defend the 
principles of democracy, in particular those 
relative to freedom of speech and of infor- 
mation, and the system of private and free 
enterprise for radiobroadcasting; to promote 
the broadcasters' collaboration with activities 
of public interest; to contribute towards rais- 
ing the cultural level of the people through 
technical perfection and better programs 
and the intellectual and artistic exchange 
between all broadcasters of America; to es- 
tablish norms of professional ethics to be 
upheld by all people participating in broad- 
casting. 

(KZX) 

lAAB has intervened before the govern- 
ments of Argentine, Costa Rica and Para- 
guay in connection with matters of high in- 
terest. Before the first, asking for return of 
radiobroadcasting to private hands; before 
the second, to ask for the issue of concessions 
to private individuals for the installation of 
TV stations; and before the third, to request 
the release of a broadcaster and lifting the 
closure of his station. It has addressed the 
recently elected Presidents of Ecuador and 
Bolivia, to offer its cooperation and technical 
assistance, in order that radio broadcasting 
in these nations may have the necessary lib- 
erty, adequate structures and means to de- 
velop and perform the corresponding mission 
of public interest. 



|i 



o<r>o 



On the 4th of October, "Radio Day". 
lAAB celebrated its 10th anniversary, as it 
was founded on this same day in 1946 in 
Mexico City. The activities of the past ten 
years show that lAAB is an institution with 
solid principles and a perfectly cemented 
existence, which will be called upon to have 




By 
RICARDO VIVADO 

President 

Inter-American Ass. 

of Radio Broadcasters 



a valuable influence in the progress of con- 
tinental radio broadcasting and in the unifi- 
cation and the realization of its ideals of 
perfection and of service to the people. 

»<Z>C 

lAAB's Central Office publishes a month- 
ly news bulletin which is distributed to the 
associations, so that they may issue it to 
their stations, and is editing pamphlets with 
the same purpose. Three have already been 
distributed: "Private and Free Radiobroad- 
casting for the Argentine", which contains 
a memorial presented by lAAB to the Presi- 
dent of the Argentine, his excellency Pedro 
E. Aramburo; "Freedom of Information in 
the Countries of America", in which a chap- 
ter from the report of the Board at its meet- 
ing in Lima is reproduced on this matter; 
the texts of the Constitution of the countries 
of the Americas on freedom of thought; and 
President Eisenhower's speech at the 1955 
Convention of NARTB "Broadcasting Sta- 
tions Must Have a Soul" advises on the 
management of a radio station. There is 
another pamphlet in the press on guidance 
for the organization of broadcasting asso- 
ciations, and two more shortly ready for 
publication. 

(XZXI 

The organization has maintained active, 
cooperative contact with the U.N., OAS and 
UNESCO. It was invited by OAS to send a 
special observer to the Inter-American Tour- 
ist Convention, which took place in San Jose 
de Costa Rica in April of 1956, and by 
UNESCO to participate in the conference on 
educational films for TV held in Tangiers 
and Paris. 

lAAB is in full activity and preoccupied 
with its 5th General Meeting held in the first 
days of May of this year, which will mean 
a new impulse and a decided advance. 



91 





V&W^*^ I tJt(5iJcW€ 



^ 




dnd 




OiijE 






Produced by BEULAH ZACHARY 

Directed by LEWIS GOMAVITZ 

Assistant to Burr Tillstrom— JOSEPH LOCKWOOD 

Music by CAESAR GIOVANNINI 




92 



Increased Telefilm Product 

Gains Advertisers' Approval 



WHEN we began to produce and distrib- 
ute television film shows just a few short 
years ago, we had two objectives in mind — 
to create top-quality film programming, and 
to do all we could to aid advertisers who 
wanted flexibility in their TV campaigns. 

The ratings we've scored on first-run 
shows and rerun films tell the story of audi- 
ence acceptance of our programs in over 300 
cities in this country. 

Telefilms are now established as a basic 
part of the means at advertisers' disposal for 
reaching huge audiences with a minimum of 
circulation he doesn't need or want. 

We are happy and proud to have on our 
client roster, which now stands at over 2,800 
by the way, many of the blue-chip names in 
the advertising field: Proctor & Gamble, 
Chesterfield, Schaeffer Pen, National Biscuit 
Co., Pabst Blue Ribbon, Pet Milk, Bud- 
weiser Beer, Sealy Mattress, Swift & Co., 
Raleigh Cigarettes, General Cigar, Emerson 
Drug and many more regional advertisers 
such as Fuller Paint Co., Ohio Oil Co., Olym- 
pia Brewing, Kroger Stores and Ballantine 
Brewing. 

Many of these advertisers are using spot- 
placed telefilms to solve specialized market- 
ing problems they face. It may be a question 
of boosting a sagging sales curve in a par- 
ticular area that is lagging behind others. It 
may be a question of reinforcing advertising 
impact already at work in a market, or series 
of markets, where magazine readership is low 
or a network show is carried in poor time on 
a delayed basis. It may be a test campaign 
to launch a new product, and to test new 
commercials, within the frame of a first-rank 
show that commands large and loyal audi- 
ences. 

(KZX) 

But many advertisers have bought telefilms 
for large regional or near-national spreads — 
such' as the recent purchase by Hamm 
Brewing of our "Harbor Command" series 
for 55 markets, the Carnation Milk-Fuller 
Paint purchase of "Men of Annapolis" for 
some 20 West Coast markets, the P. J. Ballan- 
tine renewal of "Highway Patrol" for the 
Eastern seaboard — for another reason. To 
these advertisers, the syndicated telefilms 
they've bought are not supplementing any- 
thing; they are the primary spearhead of 
rnajor advertising campaigns involving mil- 
lions of dollars in program costs, time 
charges, and promotional budgets. 




By 

JOHN L. SINN 

President 

Ziv Television 

Programs 



To meet this steady demand, we are under- 
taking our biggest production program, one 
that is budgeted at $12.5 million. We feel 
this alone is a tremendous vote of confidence 
in the outlook of the television film industry, 
and in the outlook for choice time periods 
on top stations in which advertisers can air 
their telefilm programs. 

(XZX) 

One of the backstage secrets of the success 
of our telefilms with advertisers and audi- 
ences alike, we feel, is the fact that each Ziv 
TV teleseries launched in the syndication 
market in the past several seasons has been 
accompanied by an extensive merchandising 
campaign. These pre-planned, blueprinted 
campaigns are being used increasingly; a re- 
cent checkup showed that a gain of over 40% 
had been scored in their use. 

Even the best telefilm show is on a starva- 
tion diet if it has to exist in a promotional 
vacuum. Our advertisers have made sizable 
audience gains by utilizing Ziv-created mer- 
chandising aids, which range from window, 
store and lobby displays, to posters, carcards, 
mailers, giveaways, premiums and contests. 
By even the most conservative estimate, 
nearly 20,000,00 viewers are being reached 
each week all over the country with the total 
weight of promotional campaigns being put 
behind all of the Ziv TV shows. 

(XZX) 

We've noticed another trend in the last 
season or two which seems to clinch the case 
for advertiser acceptance of syndicated tele- 
films. There has been a noticeable swing 
toward purchasing of telefilms directly by 
major agencies and advertisers, until nearly 
70% of our billings are with clients or their 
agencies — even though there have been strik- 
ing gains made in the sale of telefilms to 
local stations of all sizes. 

There is a broad pattern in all this. Tele- 
vision advertisers have gained considerable 
experience in the past decade. They have 
tested, watched, and measured TV. The im- 
portant role of telefilm advertising in the 
plans of all categories and sizes of advertisers 
is a tribute to the high scores won by telefilms 
in media evaluation. 



93 




Q 

fie! 

i 

Q 

£ 

fie; 



94 



Understanding Woman's Place 
in Broadcasting Means Profits 



THERE are many places in the radio and 
television industry where women are seri- 
ously needed if we are to remain in a strong 
and prosperous position in the advertising 
world. The technical phases involving the 
sending of signals belong to the world of 
men. But how deeply have you thought about 
the receiving end of this dynamic advertising 
and its true relation to the woman's world? 

Let's start out with things you already 
know, such as — "In 1954 women spent 236.5 
billion dollars as purchasing agents for fami- 
lies. The purchases included everything from 
food to clothing, housing, recreation, medi- 
cal care, cars, etc." (Fortune Magazine — 
"What Makes Women Buy.") TvB's survey 
states — "Women who shop for Food Have 
A BILLION-DOLLAR REACH . . . with 
more women between the age of 25-to-45 
watching television than any other member 
of the family". What they prefer seeing is 
listed, with Women's Participating Programs 
one of the top five. But, there follows: "Com- 
paratively smaller number of facts can be re- 
ported concerning these since fewer women's 
shows were available for sale". That was in 
1954 and already it's '57. What's happened 
to women's programs since then sounds like 
a requiem! 

Women's programs provide only one of 
the important places where women are 
needed in our industry, but, it's so important, 
let's continue to discuss it. Sending forth a 
strong signal to gain coverage is man's first 
concern and investment. Regardless of cost, 
investment has no value unless people dial 
that station's specific signal. So, man's first, 
and constant aim, is to win people for his 
signal. 

But sheer numbers of people is never 
enough. Who is doing the dialing? Is this a 
potential purchaser? Sponsors reach the end 
of fiscal years. Here is where they must talk 
in terms of dollars, not exposures; profits, 
not merely people. Does your signal deliver 
merely people — or do the purchasing agents 
tune in for your signal? Can they, do they, 
spend money in response to desires and deci- 
sions sent out as information and suggestions 
via your signal, or the signal you may have 
used as an advertiser or time buyer? 

Let's look at these potential "Pocketbook 
People" we hope we have on the receiving 
end. They are women. And look inside their 
pocketbooks there are billions for baying. 




By EDYTHE FERN 
MELROSE 

President 
American Women in 
Radio and Television 



Doesn't all this make woman's place in 
this industry very simple? Plus her need and 
contribution in the normal, clerical field, she 
is invaluable in every facet of this industry 
which creates ideas, plans advertising cam- 
paigns, writes copy, produces programs or 
talks through our media as person-to-person 
to purchasing agents in skirts. 

0<I>0 

This is '57 — a year when we must run our 
own industry by winning back the loyalty 
and purchasing power we may have lost be- 
cause we failed to fulfill our mission in this 
media. There is great need for providing 
programs and information which women will 
find exciting, interesting, and dramatic be- 
cause the programs help put a bit more 
interest, excitement and drama into their 
own lives. 

As employees, women, with intelligence, 
aptitude, vision and imagination, can attract 
and help hold the billion-dollar purchasing 
agents. 

0<Z>0 

Spend just one day studying a competitive 
medium. Study the woman's section of a 
good newspaper, the top magazine, then study 
the personnel. Those sections for women are 
colorful, exciting and have strong attraction 
for women, and they are planned by women. 
Good money was paid for it because the ad- 
vertiser was convinced women, with money 
to spend, were turning those pages for ideas 
they found interesting, informative, exciting 
and persuasive. 

Smart men must learn to work with 
women on the trial and error method just 
as they do when hiring men. If one woman 
didn't work out, don't throw up your hands 
and say, "We tried it." Shift, change, consult 
and advise until the entire organization is 
helping handle the problem. However, select 
a woman who talks like a woman, thinks like 
a woman (with good sense), who can help 
interpret women and one who still has re- 
tained sufficient glamour to inspire other 
women (and men). There's unlimited oppor- 
tunity to place women in your industry where 
they can help you make unlimited money. 



95 



'Treedom'' Committee Fights 
for Access to Public Information 



FOR many practical broadcasters, I am 
afraid the phrase "freedom of informa- 
tion" has a remote and academic ring. As a 
matter of fact, however, the work of the 
NARTB Freedom of Information Commit- 
tee is of basic and immediate importance, for 
in certain respects the success of that work 
will actually determine the future stature of 
radio and television. It is perfectly obvious 
that unless radio and television secure, with 
the particular tools of their trade, access to 
courtroom and legislative proceedings, pub- 
lic hearings, and the like, which is equal in 
all respects to that accorded the printed 
media, they will be precluded to a large de- 
gree from doing the type of things they 
actually do best — the coverage of events of 
paramount importance as they occur. 

0<Z>0 

Radio and television have a very fair and 
sympathetic argument. All they are asking 
is that they be given an equal break with 
other media. If they fail to obtain this, they 
will operate under a tremendous handicap in 
the news and special events field. 

I have been impressed with the number 
and diversity of forums in which this question 
of equal access has arisen — Capitol Hill, state 
legislatve proceedngs, courts of all degrees, 
municipal councils, directors' and trustees' 
meetings of educational and other public 
institutions. 

Much progress was made during 1956. One 
of our principal areas of dispute is with the 
courts, and more specifically with Canon 35 
of the Judicial Ethics of the American Bar 
Association, which has been adopted in some 
twenty states and which provides categorically 
that television and radio, along with news 
cameras, are calculated to interfere with an 
orderly court procedure, and therefore should 
be barred. Successful demonstrations have 
now been made, in several states, of the 
possibility of the completely orderly and 
unobtrusive operation of radio and television 
equipment under actual trial conditions. 
This entire issue was effectively argued be- 
fore the Supreme Court of Colorado, and the 
right of access established for the broad- 
casters in that state. 

(KZX) 

We have still to contend with a close- 
minded attitude on the part of some of the 
judiciary. This was recently illustrated in a 
San Diego County Court when the judge 
threatened to cite a station for contempt for 
interviewing discharged witnesses, and at- 
tempted to bar television personnel from 




By 

ROBERT D. SWEZEY 

Chairman, Freedom 

of Information 

Committee 

N.A.R.T.B. 



taking notes in the courtroom. A California 
Appeals Court ruled that the TV people 
might take notes at any public hearing so 
long as their actions do not interfere with 
orderly conduct of the proceedings before 
the court or its officers. 

There is still hope that a Committee estab- 
lished several years ago, but recently reor- 
ganized, composed of representatives of the 
American Bar Association and of news media 
may be helpful in eliminating or satisfac- 
torily amending Canon 35 to remove the 
wholly unfair and unwarranted restriction 
upon radio and television coverage. 

(XIX) 

The position of radio and television with 
respect to equal access to legislative sessions 
and comm.ittee hearings seems to be some- 
what better established and recognized. There 
are now some sixteen states at least which 
permit us general access. Within the last 
few weeks the members of the Texas legis- 
lature voted 140 to 4 in favor of a rule 
change permitting radio coverage, live and 
recorded, and television coverage, live and 
film, of its proceedings, including sessions 
of the House and meetings of its Committees. 

In each case in which progress has been 
achieved, it has been largely due to the work 
of local broadcasters who have promptly 
taken the action indicated. 

It is a little disheartening to encounter 
decisions such as that recently made by a city 
council to permit no further broadcasting 
of its meetings because "members might 
make embarrassing grammatical errors." It is 
even more alarming to have a governor, in 
this particular instance the governor of my 
adopted state of Louisiana, place a complete 
ban on all radio and television reporters at 
his press conferences. Over a period of weeks 
the restriction has been alleviated to the 
extent that we can now take full notes and 
silent film. These situations merely serve to 
point up the importance and immediacy of 
our problem. There is but one answer — 
wherever there is a closed door or a closed 
mind we must work patiently and insistently 
until it is opened to us. Ultimately, I am sure 
we will win. 



97 



The NBC Radio Network's "HOT LINE" 
Service, now in operation, gives new stat- 
ure to radio news coverage. An open line, 
linking NBC Radio Central to every affil- 
iate, is ready throughout the broadcast 
day. When news breaks anywhere in the 
world, immediate notice clears all stations 
automatically, to bring NBC Radio audi- 
ences instant word. 

The NBC Radio Network brings the 
nation another exclusive service: NET- 
WORK NEWS ON THE HOUR. Not 
just a rehash of wire services, each broad- 
cast carries fresh news— live, direct reports 
by NBC correspondents around the world. 



N A NE^A^ "HOT LINE" 



tuna* a !H»m,<\ 
■'«»'»»<»<»«.--' 




on-the-spot coverage of important local 
stories by Network Associate newsmen 
at NBC's affiliates. Throughout the entire 
week, the first five minutes of every hour 
keep America on top of the news. 

The "HOT LINE" Service and NEWS 
ON THE HOUR form a one-two news 
punch that make the NBC Radio Station 
in every market THE source for swift, 
reliable, complete news coverage. This is 
the combination that is giving listeners 
more reason than ever to keep tuned 
through the day to NBC Radio. 

Advertisers were quick to recognize the 
value of this vital development. Bristol- 
Myers purchased half of all the NEWS 
ON THE HOUR broadcasts; Brown and 
Williamson took the other half— to make 
one of the biggest radio network sales in 
years. 

The dynamic energy of NBC Radio can 
generate sales for you, too. Your NBC 
Radio Network representative will tell 
you how. Call him today. 

RADIO NET^VORK 

a service o/WQ« 



, 99 




The NBC Radio Network's "HOT LINE" 
Service, now in operation, gives new stat- 
ure to radio news coverage. An open line 
hnlting NBC Radio Central to every affil- 
iate, is ready throughout the broadcast 
day. When news breaks anywhere in the 
world, immediate notice clears all stations 
automatically, to bring NBC Radio audi- 
ences instant word. 

The NBC Radio Network brings the 
nation another exclusive service- NET- 
WORK NEWS ON THE HOUR. Not 
just a rehash of wire services, each broad- 
cast carries fresh news-live, direct reports 
by NBC correspondents around the world. 



A NEW "HOT LINE 



99 



on-the-spot coverage of important local 
stories by Network Associate newsmen 
at NBC's affiliates. Throughout the entire 
week, the first five minutes of every hour 
keep America on top of the news. 
The "HOT LINE" Service and NEWS 
ON THE HOUR form a one-two news 
punch that make the NBC Radio Station 
in every market THE source for swift, 
reliable, complete news coverage. This is 
the combination that is giving listeners 
more reason than ever to keep tuned 
through the day to NBC Radio. 

Advertisers were quick to recognize the 
value of this vital development. Bristol- 
Myers purchased half of all the NEWS 
ON THE HOUR broadcasts; Brown and 
Williamson took the other half-to make 
one of the biggest radio netwoi-k sales in 
years. 

The dynamic energy of NBC Radio can 
generate sales for you, too. Your NBC 
Radio Network representative will tell 
you how. Call him today. 

RADIO NET>VORK 



Radio and Television 

TELEPHONE NUMBERS 

in New York 

0<:Z>0 -- 



AM. Radio Stations 

WABC Susquehanna 7-5000 

WBNX MEIrose 5-0333 

WCBS PLoza 1-2345 

WEVD PLaza 7-0880 

WFAS WHite Plains 9-6400 

WGBB FReeport 9-1400 

WHLI OLympio 8-1100 

WHOM Circle 6-3900 

WINS BRyant 9-6000 

WKBS Pioneer 6-6700 

WLIB Monument 6-1800 

WMCA MU 8-1 500 

WMGM Murray Hill 8-1000 

WRCA Circle 7-8300 

WNEW PLaza 3-3300 

WNYC WHItehall 3-3600 

WOR LOngacre 4-8000 

WOV Circle 5-7979 

WQXR LAkawanna 4-1100 

WWRL Defender 5-1600 



FM Radio Stations 



WABC-FM Susquehanna 7-5000 

WCBS-FM PLaza 1-2345 

WFAS-FM WHite Ploins 9-6400 

WBFM LExington 2-4927 

WNRC New Rochelle 6-0800 

WHLI-FM IVanhoe 1-8000 

WMGM-FM Murray Hill 8-1000 

WRCA-FM Circle 7-8300 

WNYC-FM WHItehall 3-3600 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1100 



TV Stations 

WABC-TV Susquehanna 7-5000 

WABD LEhigh 5-1000 

WATV BArelay 7-3260 

WCBS-TV PLaza 1-2345 

WRCA-TV Circle 7-8300 

WOR-TV LOngacre 4-8000 

WPIX Murray Hill 2-6500 

IMational ISetworks 



American Broodcasting Co SUsquehanna 7-5000 

Columbia Broadcasting System PLaza 1-2345 

DuMont Television Network LEhigh 5-1000 

Keystone Broadcasting Syste.n PLaza 7-1460 

Mutual Broadcasting System LOngacre 4-8000 

Nationol Broadcasting Co Circle 7-8300 

Station Representatives 

ABC Spot Sales SUsquehanna 7-5000 

Avery-Knodel, Inc JUdson 6-5536 

Hil F. B3st LExington 2-3783 

John Blair & Co PL 3-4250 

Blair-TV, Inc TE 8-5800 

Guy Bolom MUrrav Hill 5-1300 

The Boiling Co., Inc PLaza 9-8150 

The Branhom Co MUrray Hill 2-4605 

B"rn-Sm;th Co, Inc MUrray Hill 2-3124 

CBS Radio Spot Sales PLaza 1-2345 



CBS TV Spot Sales PLaza 1-2345 

Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co. Inc PLaza 5-0376 

Continental Radio Sales LExington 2-2450 

Donald Cooke, Inc MUrray Hill 2-7270 

Devney & Co MUrroy Hill 7-5365 

tveretr-McKinney, Inc PLaza 9-3747 

Forjoe & Co., Inc JUdson 6-3100 

Melchor Guzman Co., Inc Circle 7-0624 

H-R Representatives, Inc OXford 7-3120 

Headley-Reed Co MUrray Hill 5-8701 

George P. Hollingbery Co OXford 5-5560 

The Katz Agency, Inc PLaza 9-4460 

Robt. S. Keller, Inc WA 4-6599 

Joseph Hershey McGillvra, Inc MUrray Hill 2-8755 

Robert Meeker Associates, Inc. . .MUrray Hill 2-2170 

NBC Spot Sales Circle 7-8300 

Pan American Bcstg. Co MUrray Hill 5-1300 

)ohn E. Pearson Co PLaza 1-3366 

John H. Perry Associates MUrray Hill 7-5047 

Peters, Griffin, Woodward YU 6-7900 

Edward Petry 8. Co., Inc MUrray Hill 8-0200 

Radio-TV Representatives MUrray Hill 8-4340 

William G. Rambeau Co MUrray Hill 6-5940 

Paul H. Raymer Co., Inc PLaza 9-5570 

Venard, Rintoul 8. McConnell MUrray Hill 8-1088 

The Walker Representation Co., 

Inc MUrray Hill 3-5830 

Weed 8. Co PLaza 9-4700 

Adam J. Young, Jr., Inc PLaza 9-1810 



Advertising Agencies 



Anderson 8. Cairns, Inc MUrray Hill 8-5800 

N. W. Ayer & Son, Inc PL 7-5700 

Badger 8i Browning & Hersey, Inc Circle 7-3719 

Ted Bates & Co JUdson 6-0600 

Batten, Barton, Durstine & Osborn. . .ELdorodo 5-5800 

Benton 8. Bowles, Inc MUrray Hill 8-1100 

Franklin Bruck Advertising Corp Circle 7-7650 

Bryan Houston PLaza 7-6400 

Leo Burnett MUrray Hill 8-9480 

Calkins, 8. Holden PLaza 5-6900 

Campbell-Ewald Co., Inc MUrray Hill 8-3400 

Harry B. Cohen OXford 7-0560 

Compton Advertising, Inc PL 4-1100 

Cunningham & Wolsh, Inc MUrray Hill 3-4900 

Dancer-Fitzgerald-Sample ORegon 9-0600 

D' Arcy Advertising Co. PLoza 8-2600 

Doherty, Clifford, Steers & Shenfield, 

Inc BRyont 9-0445 

Donahue & Coe, Inc COIumbus 5-2772 

Doremus & Co WOrth 4-0700 

Dowd, Redfield & Johnstone MUrray Hill 8-1275 

Roy S. Durstine, Inc TEmpleton 8-4600 

Erwin, Wasey 8, Co., Inc OX 7-4500 

William Esty 8< Co OXford 7-1600 

Foote, Cone & Belding MUrray Hill 8-5000 

Albert Frank-Guenther Law COrtlandt 7-5060 

Fuller 8. Smith 8. Ross, Inc MUrroy Hill 6-5600 

Gardner Advertising Co COIumbus 5-2000 

Geyer Advertising, Inc PLaza 1 -3300 

Grant Advertising OX 7-5800 

Grey Adv. Agency, Inc PLaza 1-3500 

Charles W. Hoyt Co., Inc MUrroy Hill 2-2000 

Duane Jcnss Co., Inc MU 7-0270 

Kastor, Farrell, Chesley & Clifford, Inc.. PLaza 1-1400 

The Joseuh Katz Co MUrroy Hill 7-075" 

Kenyon 8, Eckhordt, Inc MUrray Hill 8-5700 

Abbott Kimball Co., Inc YU 6-7800 

Kudner Agency, Inc MUrray Hill 8-6700 

Al Paul Lefton Co., Inc MUrray Hill 9-7470 

Lennen & Newell, Inc MUrray Hill 2-5400 

MacManus, John & Adams PLaza 9-3221 

Marschalk & Pratt Co TE 8-8030 



100 



o«ci>« 



RADIO-TV TELEPHONE NUMBERS IN NEW YORK 



(XIX) 



J. M. Mothcs, Ine LExington 2-7450 

Moxon. Inc PLo" 9-7675 

McConn-Erickson. Inc JUdson 6-3400 

Emil Mogul Co., Inc ,W ^-illn 

Morey, Humm & Warwick, Inc LOngacre 4-2240 

Morse InternoHonal, Inc OXford 7-2100 

Needham, Louis & Brorby PLaza 7-0333 

Norman Craig & Kummel PLozo 1-0900 

Peck Adv. Agency. Inc ■ PLom 3-0900 

Fletcher D Richards, Inc JUdson 6-5400 

Ruthrautf & Ryan, Inc MUrray Hill 6-6400 

St. Gsorge & Keyes YU 6-7575 

Sullivan, Stauffer, Colwell & Bayles. MUrray Hill 8-1600 

Tothom-Laird PLaM 3-7057 

J Walter Thompson Co MUrray Hill 3-2000 

J. Franklyn Viola CHickering 4-3254 

Geoffrey Wade PLazo 5-41 56 

Warwick & Lcgler, Inc MUrray Hill 4-5800 

Weiss & Geller, Inc PLaza 3-4070 

Young & Rubicam, Inc MUrray Hill 9-5000 



Publications 

Advertising Age PLazo 5-0404 

Advertising Agency LOngacre 5-3320 

Billboard, The PLaza 7-2800 

Broadcasting-Telecasting PLoza 5-8354 

Editor & Publisher BRyant 9-3052 

Film Daily BRyant 9-7117 

Printers' Ink MUrray Hill 3-6500 

RADIO-TV DAILY Wisconsin 7-6336 

Radio & Television Weekly WAlker 5-2576 

Soles Management LExington 2-1760 

Sponsor MUrroy Hill 8-2772 

Standard Rate 8c Data Service MUrray Hill 9-6620 

Television Magazine PLaza 3-3671 

Tide PL 7-2800 

Variety JUdson 2-2700 



JVeivs Associatitnis 

Associated Press PLaza 7-1111 

International News Service MUrray Hill 7-8800 

Press Association, Inc PLaza 7-1111 

Reuters BRyant 9-8558 

United Press Associations MUrray Hill 2-0400 



Talent Agencies 

Affiliated Artists PL 5-3990 

Columbia Artists Maviagement, Inc Circle 7-6900 

Consolidated Concerts Corp COlumbus 5-3580 

Frank Cooper Associates PL 1-0725 

Gale, Inc PLaza 7-71 00 

William McCaffrey Agency ELdorado 5-1076 

Music Corp. of America PLaza 9-7500 

Marjorie Morrow CHickering 4-0644 

William Morris Agency, Inc JUdson 6-5100 

Notional Concert & Artists Corp PLaza 9-6000 

Robbins Bros MUrray Hill 7-2033 

Shaw Artists Corp MUrray Hill 8-2230 



Organizations, Unions and 
Government Agencies 

Actors' Equity PLaza 7-7660 

Advertising Federation of America Circle 6-2431 

AAAA LExington 2-7980 

American Communications Assn COrtland 7-1374 

American Federotion of Musicians PLoza 8-0600 

AFTRA VAnderbilt 6-1810 



ASCAP MUrray Hill 8-8800 

AMP PLaza 9-8470 

Broadcast Music, Inc PLoza 9-1500 

Federal Communications Comm WAtkins 4-1000 

Federal Trade Commission COrtland 7-7100 

Institute of Radio Engineers LE 5-5100 

Music Publishers' Protective Association. PLaza 1-1930 

NAPA Circle 7-8194 

Professional Music Men, Inc COlumbus 5-7362 

SESAC, Inc JU 6-3450 

Song Writers' Protective Assn Circle 6-2536 

Station Representatives Assn MUrray Hill 5-4141 

Writer's Guild of America PLaza 7-3317 

Radio-TV Programs and 
Transcription Cos. 

Advance Television Pictures Service ...Circle 5-6873 

Affiliated Program Service, Inc Murray Hill 7-1881 

Air Features JUdson 6-8500 

Alton Alexander Productions LO 8-3100 

American Institute Food Products JUdson 6-7600 

Audio-Video Recording Co PLoza 7-3091 

Barry & Enright TEmpleton 2-8600 

Bosch Radio & TV Productions MUrray Hill 2-8877 

V. S. Becker Advtg. Service MUrray Hill 2-0777 

The Bruce Chapman Co Wisconsin 7-9244 

Cineffects, Inc Circle 6-0951 

Coastal ^Recording Co Circle 6-3900 

Louis G. Cowan, Inc PLozo 9-3700 

Frederic Damrau, M.D PLozo 5-3638 

Cordon M. Doy Productions Oregon 9-3595 

Oecco Records, Inc COlumbus 5-2300 

Roy DeGroot, Consultants, Inc MUrray Hill 7-6865 

Empire Broadcasting Corp PLaza 9-4500 

Allen A. Funt Radio Productions JUdson 6-5227 

Cole, Inc PLoza 7-7100 

General Artists Corp Circle 7-7543 

Jotin E. Gibbs & Co PLaza 7-5959 

Horry S. Coodmon Rodio Productions. ... PLozo 5-6131 

Arthur Henley Productions PLoza 5-7145 

Hummert Rodio Feotures JUdson 6-8500 

Internationol 16mm Corp PLozo 7-2265 

Keystone Broodcosting System, Inc PLozo 7-1460 

Long-Worth Feature Progroms, Inc jUdson 6-5700 

Charles Michelson, Inc PLozo 7-0695 

Williom Morris Agency, Inc JUdson 6-5100 

Motion Picture Stages, Inc PLaza 3-4840 

Music Corp. of America PLoza 9-7500 

Muzok Corp ORchord 4-7400 

NBC Rodio Recording Div Circle 7-8300 

Notionol Concert & Artists Corp PLazo 9-60OO 

Pyramid Productions, Inc PLozo 1-0430 

Radio Artists Corp MUrray Hill 8-0940 

Rodio Features of Americo JUdson 2-5130 

Reemock Enterprises, Inc Circle 6-7300 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Rodio PLazo 9-7979 

Bernord L. Schubert, Inc MUrray Hill 8-0940 

SESAC, Inc JU 6-3450 

K. R. Smith Rye, N. Y., RYe 7-1322 

Henry Souvoine, Inc TRofolgor 3-1158 

Richard Stork & Co REgent 7-9608 

Television Screen Productions, Inc. .MUrroy Hill 2-8877 

Tronsfilm, Inc JUdson 2-1400 

United Press Associotions MUrray Hill 2-0400 

Thomos J. Valentino, Inc Circle 6-4675 

Chick Vincent Co ELdorodo 5-0734 

Roger White ^Productions PLozo 5-3560 

Wolf Associates PLazo 5-2050 

World Broadcasting System, Inc... MUrroy Hill 8-4700 

Wright, Wynn Associates PLaza 3-4417 

Frederic W. Ziv Co., Inc MUrray Hill 8-4700 

Ziv TV Programs MUrroy Hill 8-4700 



101 



Radio and Television 



TELEPHONE NUMBERS 



in Chicago 

(XOO 



AM Radio Stations 

WAAF RAndolph 6-1932 

WAIT FRanklin 2-0660 

WMM WHitehall 4-6000 

WBEZ DEarborn 2-7801 

WCFL MOhowk 4-24C0 

WCRW EAstgote 7-6860 

WEAW AMbassador 2-1 128 

WEDC CR 7-4100 

WCES SAcramento 2-1700 

WGN Michigan 2-7600 

WHFC CLIffside 4-7411 

WIND WHitehall 4-2170 

WIJD STate 2-5466 

WLS MOnroe 6-9700 

WMAQ superior 7-8300 

WMBI MIchigon 2-1570 

WNMP SHeldrake 3-1590 

WSBC MOnroe 6-9060 



FNi Radio Stations 

WEAW UN 4-4606 

WEFM STate 2-1357 

WFMT , STate 2-5668 

WXRT MOnroe 6-9060 

WSEL ANdover 3-6767 



Television Stations 

WBBM-TV WHitehall 4-6000 

WBKB ANdover 3-0800 

WGN-TV Michigan 2-7600 

WNBQ superior 7-8300 



]%ational ]%etworhs 



American Broodcosting Co ANdover 3-0800 

Coluinbia Broadcasting System WHiteholl 4-6000 

DuMont Television Network Superior 7-0100 

Keystone Broadcasting System STate 2-6303 

Mutual Broadcasting System WHitehall 4-5060 

National Broadcasting Co Superior 7-8300 



Station Representatives 

Avery-Knodel, Inc ANdover 3-4710 

John Blair & Co Superior T-8659 

The Boiling Co WHitehall 3-2040 

The Branham Co CEntral 6-5726 

Burn-Smith Co CEntral 6-4437 

Copper Publications CEntral 6-5977 

CBS Radio Sales WHitehall 4-6000 

Thomas F. Clark Co STate 2-1663 

Crosley Broadcasting Corp STate 2-6693 

Everett-McKinney, Inc SUperior 7-9052 

Forjoe & Co DElawore 7-1874 

Free Cr Peters, Inc FRanklin 2-6373 

Headley-Reed Co FRanklin 2-4686 

George P. Hollingbery DEarborn 2-6060 

H-R Representatives RAndolph 6-6431 

The Katz Agency CEntral 6-7343 

Robt. S. Keller, Inc STate 2-5096 

Joseph Hershey McGillvra, Inc STate 2-5282 

Everett McKinney SU 7-9052 

Robert Meeker Assoclotes, Inc CEntral 6-1742 

Netionol Broadcasting Co Superior 7-8300 

iehn E. Pearson Co STote 2-7494 



John H. Perry Associates HArri son 7-4008 

Edward Petry & Co., Inc WHitehall 4-0011 

William C. Rambeau Co ANdover 3-5566 

Paul H. Raymer Co SUperior 7-4473 

Seors & Ayer, Inc SUperior 7-8177 

Walker Co ANdover 3-5771 

Weed & Co WHitehall 4-3434 

Adam Young, Jr., Inc ANdover 3-5448 

Advertising Agencies 



Aubrey, Finlay, Marley 8i Hodgson, 

Inc Financial 6-1600 

N. W. Ayer 8. Son, Inc Andover 3-7111 

A. N. Baker Adv. Agency, Inc FRanklin 2-8895 

BBDCrO superior 7-9200 

Beaumont 8i Hohmon RAndolph 6-6181 

Blackett Hill SUperior 7-6500 

Bozell & Jacobs, Inc CEntral 6-0870 

Leo Burnett Co., Inc CEntral 6-5959 

Campbell-EwQid Co CEntral 6-1946 

Campbell-Mithun Inc DElawore 7-7553 

Dancer-Fitzgerald-Sample Financial 6-4700 

W. B. Doner & Co DEarborn 2-4674 

Doremus & Co CEntral 6-9132 

Erwin Wasey & Co RAndolph 6-4952 

Foote, Cone & Belding SUperior 7-4800 

Albert Frank-Guenther Law, Inc DEarborn 2-6424 

Goodkind, Joice & Morgan, Inc SUperior 7-6747 

Gordon. Best, Co., Inc STate 2-5060 

Grant Advertising, Inc SUperior 7-6500 

Henri, Hurst 8< McDonald, Inc FRanklin 2-9180 

Robert Kahn & Assoc. Inc DEIaware 7-5480 

H. W. Kostor Cr Sons Advertising Co... CEntral 6-5331 

MacFarland, Aveyard & Co RAndolph 6-9360 

Malcolm-Howard ANdover 3-0022 

Maxon, Inc WHitehall 4-1676 

McCann-Erickson WEbster 9-3701 

Arthur Meyerhoff & Co DEIaware 7-7860 

C. L. Miller Co CEntral 6-1640 

Needham, Louis Brorby, Inc WHitehall 4-3400 

Olian & Bronner, Inc STate 2-3381 

O'Neil, Larson 8i McMohon ANdover 3-4470 

Presba, Fellers & Presba, Inc CEntral 6-7683 

L. W. Ramsey Co FRanklin 2-8155 

Roche, Williams & Cleary 'RJ^dolph 6-9760 

Ruthrauff Cr Ryan, Inc.; Financial 6-1833 

R. Jack Scott WHitehall 4-6886 

Russel M. Seeds Co WHitehall 3-2133 

Tatham-Laird, Inc HArrlson 7-3700 

J. Walter Thompson Co MOhawk 4-6700 

Wade Advertising Agency STate 2-7369 

Weiss and Geller WHitehall 3-2100 

Young & iRubicam Financial 6-0750 

Radio-TV Program and 
Transcription Cos. 

Louis C. Cowan & Co RAndolph 6-2022 

Columbia Records, Inc WHitehall 4-6000 

Decca Records, Inc MOhawk 4-4800 

Feature Productions MIehlgaii 2-6015 

Mel Galliant 8. Assoc DEIaware 7-5216 

L. S. Toogood Recording Co CEntral 6-5275 

William Morris Agency WHitehall 3-1744 

Jewell Radio 8c TV Productions MOhawk 4-5757 

Herbert S. Laufman RAndolph 6-4086 

Jules Power Prod DElawore 7-7422 



102 



Radio and Television 



TELEPHONE NUMBERS 



in 



Ciiicago 

(XZX) 



Les Lear Productions Corp FRanklin 2-7840 

Modem Recording Studio Financial 6-4183 

Monogram — Chicago ANdover 3-7169 

Morton Radio Productions, Inc .. .CEntral 6-4144 

Music Corp. of America OEIawore 7-1100 

NBC Radio Recording Division Superior 7-8300 

RCA Manufacturing Co WHitehall 4-4600 

Walter Schwimmer Co FRanklin 2-4392 

Standard Radio Trans. Service, Inc STate 2-5322 

Hal Tate Radio Productions Financial 6-5450 

Ziv Television Programs, Inc WH 4-1030 



iVetvs Agencies and Ass'ns. 



Associated Press STata 2-7700 

International News Service DE 2-0427 

Press Associates, Inc SUperior 7-0907 

RADIO-TV DAILY DEarborn 2-6757 

United Press FRanklin 2-9000 

City News Bureau STote 2-8100 

Community News RAndolph 6-0002 



Radio, Television and Government 

TELEPHONE NUMBERS 



in Washington 

(XZX 



Federal Departtnents and 
Agencies 



American National Red Cross REpublic 7-8300 

Archives, National REpublic 7-7500 

Business end Defense Services 

Administration STerling 3-9200 

Capitol, U. S. (Senate, House) NAtional 8-3120 

Census, Bureau of The LUdlow 4-3000 

Commerce, Department of STerling 3-9200 

Copyright Office, Library of Congress. .STerling 3-0400 

Court of Customs and Patent Appeals. National 8-4696 

Department of Defense Liberty 5-6700 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

Defense Mobilization, Office of Executive 3-3300 

Executive Mansion (White House). . .NAtional 8-1414 

Federal Communications Commission. Executive 3-3620 

Federol Trade Commission Executive 3-6800 

Government Printing Office STerling 3-6840 

Interior, Department of The REpublic 7-1820 

Justice, Department of REpublic 7-8200 

Labor, Department of Executive 3-2420 

National Labor Relations Board STerling 3-7373 

National Research Council Executive 3-8100 

Patent Office STerling 3-9200 

Post Office Department STerling 3-3100 

Radio Correspondents Galleries (Senate and 

House of Representatives) NAtional 8-3120 

Stote, Department of REpublic 7-5600 

Supreme Court of the United States. .Executive 3-1640 
United States Information Agency ... REpublic 7-8340 

U.S.M.C, AM-TV, Info. Div Liberty 5-6700, 

Ext. 41056 

White House NAtional 8-1414 

iVett-CfovertitnettfMl 



Clear Channel Broadcasting Service. .Executive 3-0255 
National Association of Radio and TV 

Broadcasters DEcatur 

Notionol Press Club REpublic 

RADIO-TV DAILY EXecutiv. 3 

Rodio, Electronics-Television Manufacturers 

Association NAtional 8-3902 

Radio Corporation of America (Frequency 

Bureau and RCA Victor Die.) District 

WMtinghoutt RodI» Stations STerling 



2-9300 
7-2500 

-4808 



7-1260 
3-0901 



AM Radio Stations 



WARL KEnmore 6-9000 

WEAM JAckson 7-7100 

WFAN REpublic 7-8000 

WFAX JEfferson 2-0900 

WGAY JUniper 9-1050 

WGMS Executive 3-8676 

WINX POplor 2-4357 

WMAL KEIIogg 7-1100 

WOL HObart 2-9300 

WOOK REpublic 7-8000 

WPIK overlook 3-3000 

WRC ADams 4-5400 

WTOP EMerson 2-9300 

WUST HObort 2-001 1 

WWDC TUckerman 2-7600 

FM Radio Stations 

WASH-FM District 7-1356 

WBUZ REdwood 6-8000 

WGAY-FM JUniper 9-1050 

WGMS-FM Executive 3-8676 

WMAL-FM KEIIogg 7-1100 

WOOK-FM STerling 3-7265 

WRC-FM ADams 4-5400 

WTOP-FM EMerson 2-9300 

WWDC-FM TUckerman 2-76q0 

Television Stations 

WMAL-TV KEIIogg 7-1100 

WRC-TV ADams 4-5400 

WTOP-TV EMerson 2-9300 

WTTG STerling 3-5300 

iVeies Services 

Associated Press .. District 7-1500 

International News Service NAtional 8-1733 

United Press Executive 3-3430 

IVettvorhs 

ABC REpublic 7-6013 

CBS EMerson 2-9300 

MBS STerling 3-3500 

NBC ADomt 4-5400 



103 



Radio and Television 



TELEPHONE NUMBERS 



in Los Angeles 

o<:::>o 



AUt Radio Stations 



KALI (Pasadeno) RYan 1-7149 

KDIG Hollywood 3-3205 

KBLA STate 7-3619 

KABC NOrmandy 3-3311 

KFAC WEbster 8-0161 

KFI Dunkirk 2-2121 

KFOX NEvada 6-7868 

KPOP Dunkirk 8-2345 

KFWB Hollywood 3-5151 

KGER NEvada 6-4774 

KQFJ Hollywood 4-0201 

KGIL (Sherman Oaks) STanJey 7-3467 

KHJ Hollywood 2-2133 

KIEV (Glendalc) CHapman 5-2388 

KLAC Hollywood 2-7271 

KMPC Hollywood 9-5341 

KNX Hollywood 9-1212 

KDAY (Santa Monica) Hollywood 9-5111 

KPOL WEbster 8-2345 

KRKD Hollywood 5-2181 

KWKW (Pasadena) RYan 1-6744 

KXLA (Posadena) RYan 1-6991 



FM Radio Stations 

KUTE (Glendale) Citrus 4-1414 

KFWB-FM Hollywood 3-5151 

KHJ-FM Hollywood 2-2133 

KNX-FM Hollywood 9-1212 

KFOX (Long Beach NEvada 6-7868 

KNOB (Long Beach) Long Beaoh 8-5519 

KABC NO 3-3311 

KFAC-FM WEbster 8-0161 

KNX-FM Hollywood 9-1212 

KRKD-FM MAdison 5-2121 

KWKW-FM (Pasadena) RYan 1-6744 

KCBH m 2-7105 



Television Stations 

KABiC-TV NOrmandy 3-331 1 

KCOP Hollywood 2-7311 

KHJ-TV Hollywood 2-2133 

KRCA Hollywood 9-6161 

KNXT WEbster 8-3000 

KTLA Hollywood 9-3181 

KTTV Hollywood 2-71 1 1 



Networhs 



American Broadcasting Company 

(Televisiion Center NOrmandy 3-331 1 

Ameriicon Broadcasting Company 

(Radio Center) Hollywood 2-3141 

Columbia Broadcasting System Hollywood 9-1212 

OBS-iRadio Hollywood 9-1212 

CBS Television — Television City WEbster 8-3000 

Mutual-Don Lee Broadcasting 

System Hollywood 2-2133 

Notional Broadcasting Company. ... Hollywood 9-6161 

Station Representatives 

American Jewish Broadcasting BRadshaw 2-7931 

AM Radio Sales Co Hollywood 5-0695 

Avery-Knodel, Inc DUnkirk 5-6394 

Walter Biddick Co Richmond 9-6184 

Best, H. L. F OLive 5-8326 

John Blair & Co DUnkirk 7-1333 

Blair-TV, Inc. DUnkirk 1-3811 



Boiling Company, Inc BRadshaw 2- 

The Branihom Co WEbster 1- 

Broadcast Times Sales Hollywood 5- 

B'lrke-St'iart OLive 2- 

Burn-Smith Co., Inc DUnkirk 2- 

CBS^Raidio Spot Sales HOIIywood 9- 

Cowling, Charles HOIIvwood 5- 

Forjoe & Co MAdison 6- 

Gill-Perna DUnkirk 7- 

W. S. Grant Co Hollywood 3- 

Headley-Reed Co HOIIywood 7- 

H-R Representatives Inc HOIIywood 7- 

The Katz Agency DUnkirk 5- 

King, Frank & Co DUnkirk 5- 

Meeker Co Hollywood 2- 

Tracy Mioore HOIIywood 2- 

N'BC-KRCA Spot Sales HOIIywood 9- 

Oakes, Harlan G., Associates DUnkirk 2- 

Lee F. O'Connell Co OLympia 2- 

Paschall, Berton, Co HOIIywood 9- 

John Pearson Co DUnkirk 7- 

Peters, Griffin, Woodward, Inc HOIIywood 9 

Edward Petry Co TUcker 

Radio TV Representatives, Inc OLympia 5- 

Wm. G. Rambeau Co HOIIywood. 5- 

Poul H. Raymer HOIIywood 2- 

Venard, Rintoul, McConnell DUnkirk 8 

Video Views HOIIywood 3 

Walker Co DUnkirk 2 

Weed & Company HOIIywood 2 

Western Radio Soles HOIIywood 5 

Young, Adam J., Jr HOIIywood 2 



0544 
1551 
1755 
•1313 
3200 
1212 
2453 
8329 
4388 
7194 
1480 
1480 
6284 
6213 
2351 
-2351 
-6161 
3200 
1313 
■3946 
-4388 
-1688 
3171 
7597 
■2453 
-2376 
-4151 
■4179 
-3200 
6676 
1755 
2289 



Advertising Agencies 

Abbott Kimball Co. of Calif DUnkirk 7-7305 

Action in Advertising DUnkirk 3-3114 

Ad Associates WEbster 3-7501 

Ad Larson NOrmandy 4-6652 

Admar Service Adv Thornwall 8-0708 

Advertising Engineers Corp MUtual 5039 

Advertisers Production Agency Richmond 9-7761 

Alber, R. H., Co HOIIywood 9-8273 

Allen & Marshall Adv., Agency DUnkirk 7-5163 

Allen, Martin, Co WEbster 3-0734 

Allied Advertising Agency DUnkirk 7-7331 

Anderson-McConnell Adv. Agency WEbster 1-1761 

Associated Advertising Agency Crestview 1-7227 

Atchison, R. B., Adv. Agency Richmond 9-2404 

Atherton Advertising Agency OLive 3-2246 

ATN Service Adv WEbster 8-4323 

Ayer, N. W., & Son, Inc HOIIywood 3-4871 

Baldwin, Ben, Adv. Agency HOIIywood 2-0908 

Banning Co DUnkirk 8-3456 

Barnes Chose Co DUnkirk 4-1193 

Barnes, John, 8< Assoc HOIIywood 3-0387 

Baron, Richard, Co HOIIywood 2-5657 

Bates, Ted., & Co HOIIywood 9-2161 

Baus & Ross Co DUnkirk 8-1107 

Batten, Barton, Durstine & Osborn 

(Hollywood) Hollywood 9-7337 

(Los Angeles) WEbster 1-1234 

Beaumont & Hohman, Inc MAdison 9-2676 

Beckman, Hamilton & Associates OLive 3-0910 

Bejoch, Leo Adv CRestview 4-4555 

Belford, Ed, Agency POplar 6-4334 

Bell, Howard, Advertising PLeasant 3-2339 

Bennett, Harry, Adv. Agency DUnkirk 7-8371 

Benton & Bowles, Inc HOIIywood 4-9151 

Berghoft Associates, Inc OLive 5-7536 

Besel Advertising AN 3-5121 

Bishop & Assoc. Inc NOrmandy 2-1 1 58 

Bloch Advertising Agency HOIIywood 2-5668 

Bogerts, The HOIIywood 3-6871 

Boyd, John R., Co LUdlow 9-1644 

Bowes, Chas. Adv. Co DUnkirk 1-3881 



104 



0<Z>0 



RADIO-TV TELEPHONE NUMBERS IN LOS ANGELES 



o<i:>o 



Bozell & Jooobs, Inc BHadshaw 2-2081 

Brand, M;ichael, Assoc OR«stview 6-2991 

BroadcasMng Advertising BRodshow 2-4840 

Brooke, Smith, French & I>orrance 

of the Poeific Coast, Inc Mutual 8154 

Brooks Advertising Agency Hollywood 4-1158 

Brown, Byron H., & Assoc OLympia 3-2320 

Buchanan & Co., Inc OLive 2-0810 

Bull, Frank & Co Hollywood 5-4195 

Bjrnett, Leo, Co., Inc Hollywood 4-7374 

B xton, Erwin RYan 1-5541 

California Adv., Agency Hollywood 3-3189 

Calkins, Holden, Inc WEbster 6-5145 

Calvert & Perry GRxinite 2-9544 

Campbell-Ewald Co DUnkirk 9-1334 

Copies Co., The DUnkirk 7-4255 

Corlson, Milton, Co DUnkirk 8-9464 

Carson -Roberts Inc BRadshaw 2-8366 

Case, Roger T., Assoc HEmlock 7-3503 

Castor & Assoc OLeader 2-1315 

Citizen Advertising Agency, Inc VAndyke 2463 

Clark, Darwin H., Co MAdison 5-2441 

Oloward, Velma, Advertising DUnkirk 4-2558 

Collard, Clark, Adv. Agency DUnkirk 7-3388 

Cole, Fischer 8i Rogow CRestyiew 6-3195 

Cole, Vail Advertising Agency CRestview 5-8462 

Compton Advertising, Inc Hollywood 9-8107 

Consolidated Adv. Directors CRestyiew 6-4012 

Cormier, Ray, Adv Hollywood 2-1217 

Cronk Chat, Co Hollywood 3-5128 

Culbertson, Robert C. Adv OLive 5-8514 

Gulp, Earl R., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc CRestview 4-7241 

Dancer-Fitzgerald-Sample, Inc Hollywood 2-3256 

D'Arcy Adv. Co DUnkirk 5-3171 

Davis, Cliariie, Advertising AXminster 3-5508 

Dovis-Harrison-Simimons, Inc Hollywood 3-7101 

Dennis, Robt., Adv Cleveland 5-6367 

Domald, Dick, Adv DUnkirk 8-2371 

Doyle, Dane & Bernboch DUnkirk 8-2233 

Dozier & Eastman Adv Richmond 9-7091 

Durstine, Roy S., Inc DUnkirk 8-3411 

Dreyfus Co. Adv OLive 5-8255 

Ebberts, Dan, Adv. Serv LUdIo 7-9161 

Edwards, Adv. Agency, The OLive 5-7850 

Ehlert, Grace MAdison 6-2221 

Eisamian-Johns, Advertising CRestview 1-5196 

Enterprise Adv. Agency MAdison 6-3392 

Empire Adv. Corp OLive 3-2764 

Erwin, Wttsey, & Co., Ltd WEbster 1-1211 

Fagan, 0. K. Advertising Agcy VAndyke 2192 

Fairfax, Inc OXnard 4-5270 

Fehlman, Warren P. Adv. Co OXnard 4-5270 

Foote, Cone & Belding (Hollywood) Hollywood 9-6265 
Foote, Cone 8i Belding (Los Angeles). .MAdison 9-3611 

Gardner, H. M., & Assoc OLive 5-7620 

Geissinger, W. B., & Co WEbster 3-7178 

General Advertising Agency, Inc.. .Hollywood 3-5128 

Gerstenkorn, Henry Co DUnkirk 7-4285 

Gill Clifford Agency OLive 5-8388 

Qlosser-Goiley, Inc DUnkirk 4-2141 

Glenn Advertising, Inc WEbster 3-9369 

Goldstone, Tobias CRestview 6-1071 

Gonda, Francis D., Adv. Agsncy. .. Hollywood 2-6017 

Goodman, Anderson Advertising WEbster 8-3993 

Gregory-House, Inc Hollywood 4-751 1 

Guerin-Johnstone Advertising DUnkirk 5-1788 

Guild, Bascom & Bonfigli Hollywood 9-8217 

Hadlock & Associates Hollywood 2-6731 

Harrington-Richards WEbster 3-5577 

Horvey, William W., Inc Hollywood 2-0874 

Heintz & Co., Inc MAdison 9-3181 

Hicks & Griesit DUnkirk 5-1721 

Hill, Don Ml 5149 

Hixson & Jorgensen, Inc DUnkirk 8-3121 

Hoel, John D., Adv. Agency RYan 1-7131 

Houston Adv. Services Co DUnkirk 9-4171 

Howard, Bob Advertising Agency. .. .CRestview 6-1829 

Hubley Adv. Agency DUnkirk 2-2366 

Hunter & Wilhite Advertising Hollywood 4-4191 

Irwin Co., Inc BRadshaw 2-5455 



Irwin, Howard & Associates DUnkirk 8-1219 

Johnson, J. Howard MAdison 5-8044 

Juneau, C. B., Inc OLive 3-1770 

Kaufmann, Hans E., & Co Hollywood 3-3800 

Keane, Raymond, Adv. Agcy., Inc WEbster 3-9221 

Keefer, Ray & Assoc ANgelus 1-6141 

Kellogg, Edward S., Co DUnkirk 7-5213 

Kelso, M. H., & Co DUnkirk 2-2072 

Kenyon & Eckhardt, Inc Hollywood 3-2101 

Killingsworth Co., Inc DUnkirk 5-6111 

Klitten, Martin R., Co., Inc DUnkirk 7-8396 

Landsdole, The Company DUnkirk 5-2007 

Lawrence Co., The BRadshaw 2-5820 

Lennen & Newell, Inc CRestview 1-7221 

Lenz, J. M., Advertising WEbster 6-1682 

Little 8. Co Dunkirk 9-1267 

Logan, Dudley L., Adv DUnkirk 2-8471 

Mack-Whorton, Advertising WEbster 8-5187 

MacManus, John & Adams, Inc WEbster 3-9569 

Mann Advertising Co., Inc DUnkirk 2-1179 

Martha's Adv. Service MAdison 6-4897 

Marto, Walter, Adv. Agcy SYcamore 6-2239 

Mayers Co., Inc., T<ie DUnkirk 8-2111 

Mayne Charles H., Co OLive 3-0990 

Mays & Co., Advertising TRinity 8534 

McCann^Erickson, Inc. (Los 

Angeles) DUnkirk 5-3301 

McCreery, Walter, Inc BR 2-2168 

McElroy Advertising Agency Richmond 9-2047 

McHugh-Cather Co BRadshaw 2-0233 

MidK.ee, Burns Advertising iHOItywood 7-4218 

MioLoin, W. R. & Associates iNOrmondy 3-8209 

McNeill & McCleery Hollywood 4-7252 

Meany, Phillip J., Co., Adv Michigan 3601 

Meehl, Michael, Adv RYan 1-8017 

Meltzler, Richard, Adv WEbster 8-2993 

Meyerhoff, Arthur A., Agency CRestview 4-6863 

Miner, Dan B., Co DUnkirk 8-3301 

Moody, Thomas, & Associates DUnkirk 2-0544 

Mooge-Privett, Inc WEbster 6-7243 

Morgan, Raymond R., Co Hollywood 3-41 94 

MottI & Siteman Adv. Agcy WEbster 8-6288 

Mullens, Earl Hollywood 7-6318 

Neole Advertising Association Hollywood 1-9955 

Needham, Louis & Brorby, Inc Hollywood 2-2391 

Nelson Advertising Service DUnkirk 7-8368 

Newman, Mike, & Assoc DUnkirk 9-6649 

Olen, David, Advertising OLive 5-7290 

Pardee Co., The HOllywood 2-7306 

Patch & Curtis, Adv. Agcy., Inc. 

(Long Beach, Calif.) LB 6-1259 

Patton, George Advertising HOllywood 2-0841 

Perrett Co., Tlie MUtual 2388 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising AXminster 1-1322 

Raymond, J. W. Adv. Agcy Richmond 7-5391 

Raymond, Larry Co WEbster 6-8125 

Ringer, Lee, Advertising WEbster 3-8131 

Robin, Lee 8i Arnold CRestview 4-5853 

Robinson, Elwood J., Adv MUtual 6293 

Roche-Eckhoff & Lee OLive 5-7670 

Rockett-Lauritzen REpublic 4-2106 

Ross, Charles, Adv. Agency HOllywood 2-1184 

Ross, Ellsworth, Inc DUnkirk 8-3608 

Ross, Roy, Inc HOllywood 9-6263 

Ruthrauff & Ryan, Inc DUnkiri( 8-0571 

Scholtz Advertising Service Michigan 2396 

Schurrer, Lou, Adv HOllywood 3-3800 

Scott, M. B. Inc., Advertising CRestview 4-7585 

Sebrell, J. B. Adv. Agcy MAdison 6-9397 

Seeds, Russel M., Co., Inc CRestview 4-7613 

Shane, Leonard, Agency, The CRestview 9-2258 

Sheldon, Lisle Adv HOllywood 3-2366 

Shelley, James P WEbster 8-2077 

Sieck, H. Charles, Inc., Ltd BRadshaw 2-6403 

Simmons, Dean WEbster 1-1311 

Smalley, Levitt & Smith MUtual 5336 

Smith & Ganz, Inc. Adv OLdfield 2-4151 

Speer Advertising Agency Richmond 7-9626 

Stahl, Charles N. Adv. Agency HOllywood 2-7344 

Stebbins, Barton A., Adv DUnkirk 8-8131 

Stebbins, Hal, Inc Richmond 9-5317 

Steller, Millar & Lester, Inc DUnkirk 7-5377 



105 



o<r>o 



RADIO-TV TELEPHONE NUMBERS IN LOS ANGELES 



0<Z>fl 



Stodel Adv Hollywood 9-7163 

Straus, J. M. & Co DUnkirk 3-5072 

StToinberger, LaVane & McKenzie. .. .DUnkirk 5-2211 

Sudler Co BRadshaw 2-3438 

Sullivan StauHer Colwell & Bayles, 

Inc Hollywood 4-2119 

Swafford & Co BRadshaw 2-2781 

Taggort & Young WEbster 3-8108 

Thompson, J. Walter, Co WEbster 3-7201 

Tiids & Cantz Advertising Hollywood 2-1157 

Tullis Co., Inc., Hie Hollywood 2-6333 

Universal Advertising Agency, Inc. . .Hollywood 4-8218 
Van der Boom, Hunt, McNaughton, 

Inc Dunkirk 2-6203 

Van-Scott, Inc DUnkirk 9-2300 

Victor, A. J. Company AXminster 4-7555 

Wade, Geoffrey Adv. Agency Hollywood 4-7457 

Woldmon, Harvey & Associates Richmond 7-5241 

Webster, R. W.. Adv MAdison 9-2283 

Weinberg, Milton, Adv. Co OLive 3-2300 

Weiser, Marty CRestview 5-4535 

Welsh, Hollander & Coleman DUnkirk 9-1171 

Wessells, George M., Company WEbster fi-7fi68 

West-Marquis Inc MAdison 9-2214 

Western Advertising Agency WEbs*er 8-2681 

Westwood, Tom Adv. Agcy CH 5-5051 

Wilder, Alvin WEbster 8-2781 

Williams, Dallas & Sons Hollywood 2-6396 

Willis, Harry G., & Assoc CHapman 5-3325 

Wynne-Alexander Advertising Agency PY 1-2319 

Youno. M. M. Adv Hollywood 2-2684 

Young & Rubicam, Inc Hollywood 9-2731 



Radio-TV Progrtims and 
Tr€inscription Cos. 



Alexander Film Co Hollywood 

American Broadcasting Co Hollywood 

Bates, Bill Hollywood 

B & B Recording Studios PLoasant 

Bob White Productions WEbster 

Bonded TV Film Service, Inc CRestview 

Cascade Pictures of Colif., Inc TExas 

Cheshire 8i Associates Hollywood 

Columbia Records, Inc BRadshaw 

Commodore Productions BRadshaw 

Cooley Spade Enterprises STanley 

Crosby, Bing, Enterprises BRadsliaw 

Custom Recorders STanley 

Dudley, Television Corp CRestview 

Eccles Recordings, Inc Hollywood 

Electro-Vox Recording Studios Hollywood 

Fairbonks, Jerry, Inc HOIIywood 

Five-Stor Productions Hollywood 

General Artists Corp CRestview 

General Television Enterprises Inc. . .Hollywood 

Gibson, Grace, Radio Prods HOIIywood 

Gray, Jeanne, TV 8i Radio Prods CRestview 

Guedel, John, Radio Productions WEbster 

Hollywood Central Recording 

Studios Inc HOIIywood 

Johnson, Ed Film Co HOIIywood 

MarGregor, C. P., Sound Studios DUnkirk 

Marquis, Arnold, Productions, Inc. .. .CRestview 

MCA-TV SUnset 

M-G-M Radio Attractions TExas 

Music City HOIIywood 

Patin, Ray, Productions HOIIywood 

RCA, Victor Division HOIIywood 

Radio Recorders, Inc HOIIywood 

Reynolds, Stuart Prod CRestview 

Rockett, Frederick K., Co HOIIywood 

Rocket Pictures, Inc HOIIywood 

Ross, Jack Hollywood 

Rourke, Jack, Productions HOIIywood 

Sonde, Robert STanley 

Screen Gems, Inc HOIIywood 

Snader Telescriptions Corp CRestview 

Song Ads HOIIywood 

Steffner, Woyne, Prods HOIIywood 

Stevens, J. G., Inc HOIIywood 

Stokey, Mike, Productions HOIIywood 



9-7396 
2-3141 
3-6436 
6-0949 
5-5398 
4-5847 
0-4520 
9-4580 
2-5411 
2-4701 
7-7970 
2-2771 
7-2557 
1-7258 
4-8351 
5-2189 
2-1101 
3-4807 
1-8101 
5-4146 
9-4580 
4-5720 
6-6291 

3-2131 
2-5566 
4-4191 
6-8796 
3-8894 
0-3311 
9-8211 
2-1147 
4-5171 
3-3282 
4-7863 
4-3183 
7-7131 
9-4019 
3-7178 
7-2382 
2-3111 
4-6651 
5-6181 
3-4173 
4-8361 
2-1241 



Studio & Artists Recorders HOIIywood 

Sutherland, John, Prods., Inc DUnkirk 

Telefilm, Inc HOIIywood 

Telepix Corp HOIIywood 

TV Spots Hollywood 

TeeVee Co., The BRadshaw 

Television Guild Productions HOIIywood 

Thomas Co., The HOIIywood 

Tuchman, Harris, Productions WEbster 

Universal Recorders HOIIywood 

Vitapix Corporation CRestview 

WRS Recording Lab HOIIywood 

Wendelken, Dick Productions Hollywood 

Western Recorders HOIIywood 

Wilding Picture Prods, of California. WEbster 

Wiley, Fletcher, Prods Hollywood 

World Broadcasting System OLdfield 

Wright, Carter, Enterprises, Inc HOIIywood 

Ziv, Frederic W., Co OLdfield 

Ziv Television Programs, Inc OLdfield 



Radio and TV Artists 
Agencies 

Affiliated Artists' Agency CRestview 4-5915 

Ainsworth, Helen CRestview 62062 

Allred Casting HOIIywood 3-7124 

Alvarado, Carlos CRestview 57203 

American Federation of Radio and 

Television Artists HOIIywood 4-5125 

Artigue, Louis CRestview 6-4652 

Artists Management Co CRestview 4-4963 

or BRadshaw 2-4531 

Artists, Ltd CRestview 67015 

Auer, Miles, Bohm. HOIIywood 9-1691 

Bender-Ward OLympia 2-1465 

Bergerman, Stanley, & Co CRestview 6-9667 

Bernie, Herman CRestview 50117 

Brandies, Bob, Agency HOIIywood 5-6978 

Business Administration Co CRestview 67071 

Candelario's, {Sonte Fe., N. Mex.) 2-1391 

Charney, William B Hollywood 9-1131 

Columbia Artists Management MAdison 62327 

Cooper, Ray CRestview 69769 

Stanley Cowan, Inc., 9163 Sunset — B. Hills 

CRestview 6-3103 

Darrow, Agency GRanite 2-9514 

Demling, Gus CRestview 12161 

Deuser, Lewis J CRestview 19134 

Doak, Virginia BRadshaw 2-621 1 

Draesemer, Isabelle, Agency HOIIywood 4-1782 

8, WEbster 5-1759 

Edington-Cloutmon Agency CRestview 4-5141 

Fame Agency, 8208 Sunset— L. A. 46. HOIIywood 5-2254 

Famous Artists CRestview 15222 

Feins, Bernard CRestview 51 155 

Frings, Kurt CRestview 1-6115 

Frye, Clinton L HOIIywood 9-4567 

Garfield, Milton, Agency CResview 5-5074 

General Artists BRadshaw 2-4259 

G«rti, MitcheU CRestview 45491 

Gold, Sid CRestview 4-7247 

Goldstone, Jules CRestview 51191 

Goldstone Tobias CRestview 61071 

Gordon-Molson CRestview 16111 

Gregory Assts OLeander 5-7538 

Green, Ivan CRestview 45129 

Greshler, Abner CRestview 45339 

Grossman, Milton M., Agency CRestview 6-6163 

Halliburton, Jeanne CRestview 5-5575 

Hamilburg, Mitchell CRestview 54171 

Herdan-Sherrell CRestview 15235 

Hershon, Red, Agency CRestview 46381 

Hcrzbrun, Walt CRestview 64157 

H.I.T. Agency CRestview 1-3132 

Howard, Som, Agency CRestview 4-7367 

Hyde Agency HOIIywood 2-0426 

Ingersoll, George Agency HOIIywood 7-0862 

Irwin, Lou CRestview 1-7131 

ITA Hollywood 26416 



106 



(xrx) 



RADIO-TV TELEPHONE NUMBERS IN LOS ANGELES 



(KOO 



Jackson, EdiHi Hollywood 7-0155 

Jacobson, Vernon CRestview 52545 

Jaffe Agency CRestview 66121 

Katz, Fred, Agency CRestview 6-3189 

Kohner, Paul CRestview 15165 

Lance, Leon CRestview 66014 

Lauren, J. W. Agency Hollywood 7-5087 

Lazar, Irving CRestview 56153 

Leonetti, Caroline, Ltd Hollywood 2-2345 

Leonard, Fred Hollywood 4-7546 

Lesser, Ted Mutual 7355 

Levet, M. C CRestview 6-6285 

Levee, Sid CRestview 66285 

Ltwis, Henry CRestview 55129 

Under, Jack Hollywood 7-4480 

Longcnecker, Robt Olive 33770 

McConkey Artists Corp Hollywood 3-7141 

McMillan, Hazel, Agency CRestview 1-77S1 

MacQuarrie Agency OLive 21 1 80 

MCA Artists CRestview 62001 

Manuel-Baird CRestview 45288 

Marx, Burt CRestview 17171 

Medford, Ben CRestview 17021 

Messinger, Lili CRestview 5-8541 

Meyers, Walter CRestview 18161 

Mishkin Agency OLive 20944 

Moore, Lola CRestview 65401 

Morris, William CRestview 47451 

Ochs, Al Hollywood 96470 

Oliver, Maurine CRestview 1-6382 

Oriental Costing CRestview 6-8475 

Orsotti & Co CRestview 66241 

Pearson, Ben CRestview 4-5488 

Pomeroy Jack Hollywood 9-6366 

Powers-Stanley Agency Hollywood 20791 

Preminger, Ingo, Agency Hollywood 27396 

Rocamora, Wynn CRestview 45431 

Rosenberg 8i Coryell CRestview 18121 

Milt Rosner CRestview. 67023 

Rush, Art Hollywood 4-5161 

Ryan, Fronk CRestview 14627 

Salkow, Lester CRestview 54505 

Schwartz Agency CRestview 55132 

Seamen, Geo Hollywood 21 161 

Sennes, Frank CRestview 46975 

Stiauer, M. A CRestview 11103 

Show-Glenn Agency CRestview S-8S82 

Sherman, Edward CRestview 50186 

Shiffrin, William CRestview 17261 

Short, Antrim CRestview 541 37 



Shurr, Louis CRestview 11116 

Small, Paul CRestview 4-5877 

Snitzer, Lou-Fritschi, Al, Inc Hollywood 9-6271 

Somlyo, E. T CRestview 6-2041 

Stempel, Frank OLive 21404 

Stewart, Rosalie CRestview 46123 

Swanson, H. N CRestview 15115 

Swaverland, Harold Hollywood 4-7265 

Thompson, D. H CRestview 12188 

Ullman, George CRestview 45238 

Vitt, Angle CRestview 64484 

Wadsworth, J. B CRestview 60698 

Wargin, Milan, Agency Hollywood 3-0604 

Weiner, Jack CRestview 67081 

Weintraub, Murry CRestview 1-1137 

Welch, Suey, Agency Hollywood 4-2461 

Wendling, Chas CRestview 62348 

White, Wm. B CRestview 46301 

Wilev, Richard CRestview 54179 

Wilkins, Paul CRestview 16188 

Willson, Henry CRestview 6-3201 

Winkler, Daniel M CRestview 17244 

Woliver Agency Hollywood 5-8888 

Wookey, Betty, Agency Hollywood 2-2301 

Publications 



Billboard Publishing Co Hollywood 9-5831 

Broadcasting-Telecasting Hollywood 3-8181 

Film Daily, The Hollywood 9-5358 

Hollywood Reporter ... Hollywood 4-7411 

Radio & TV Exchange Hollywood 4-0101 

RADIO-TV DAILY HOIIywood 9-3951 

Radio-Television Mirror CRestview 6-6293 

Sponsor Hollywood 4-8089 

TV Guide Publication NOrmandy 2-3101 

TV-Rodio Life HOIIywood 4-9275 

Variety Hollywood 9-1141 

Radio-TV Audience Surveys 

American Research Bureau CUmberlin 3-3149 

Facts Consolidated OLive 3-3114 

MoHett Research Co HOIIywood 3-5653 



Advertising Agency Failures See Page 51 

Radio-TV Set Production, 1956 See Page 37 

All-American Favorites of 1 956 See Page 67 

Ten Top Radio-TV Nev/s Events, 1956 See Page 71 

Auto Radio Set Sales See Page 61 

107 



''How accurate is any rating?" 

Write for your FREE COPY of this 

informative booklet* 




Condensed for quick reading, here are facts and figures 
for the questions more and more TV and Radio executives 
and clients are asking, as advertising expenditures zoom. 
For example: 

"How accurate is a rating — a rating by any method? 
How about standard error, in relation to sample size? 

"How do TV and other media compare for audience 
interest? 

"How accurate is personal interviewing? How does It 
stack up with other methods? 

"Why do Uncle Sam, foremost researchers, leading adver- 
tisers and agencies insist on doorbell ringing for their 
top research?" 

Questions like these and many more are answered in this 
stimulating, thought-provoking little booklet. One of its 
many timely suggestions may start a whole train of con- 
structive new thinking. And you'll appreciate why Pulse 
continues to extend its lead as the service with the most 
subscribers. More than 175 markets listed. We added over 
50 for TV in '56 — Pulse's biggest year yet. Remember — 
your copy is free. Write, or phone Judson 6-3316. 



em4t4 eU 




PULSE, lnc> 
730 Fifth Avenue 
New York 19 



Los Angeles — 6399 Wilshire Boulevard 
London, England — 15 Sackville Street, W 1 

Largest sampling outside U. S. Census . . . 2,000,000 Different families 

108 



RESEARCH ORGANIZATIONS 



(XZX) 



ADVERTEST RESEARCH 

90 Bayard St., New Brunswick, N. J. 
Phone: CHarter 7-1564 



OFHCE OF RESEARCH. INC. 

3470 Broadway, New York 31, N. Y. 
Phone: AUdubon 6-7455 



AMERICAN RESEARCH 
BUREAU. INC. 

National Press Bldg., Washington, D. C. 

Phone: National 8-0822 

551 5th Ave., New York City 

Phone: MUrray Hill 7-3787 

234 S. Garfield, Los Angeles, Calif. 

Phone: Cumberland 3-3149 

A. S. BENNETT— CY CHAIKIN. INC. 

65 E. 55th St., New York, N. Y. 
S- Phone: PLaza 1-0190 

CROSSLEY. S-D SURVEYS. INC. 

642 5th Ave., New York, N. Y. 
Phone: PL 7-5560 



ELUOTT-HAYNES LTD. 
(Radio Research Division) 

.')I5 Broadview Ave., Toronto 6, Ont., Canada 

Phone: GErard 1144 

1500 St. Catherines St., W., Montreal, Que. 

Phone: WlUowbank 1913 

C. E. HOOPER, INC. 

(Executive Office) 

579 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-2290 

Dry Hill, Norwalk, Conn. 

Phone: Victor 7-2461 



RICHARD MANVILLE RESEARCH 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-2435 



ALFRED POUTZ RESEARCH. INC. 

527 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-5200 

THE PULSE. INC. 

730 Fifth Ave., N. Y. 19, N. Y. 
Phone: JUdson 6-3316 

RADIO REPORTS. INC. 

220 East 42nd Street, New York 17, N. \ 
Phone: MUrray Hill 7-6658 

RESEARCH SERVICES. INC. 

1441 Welton St., Denver 2, Col. 
Phone: CH 4-2742 

ELMO ROPER & ASSOCIATES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: PLaza 7-4900 

N. C. RORABAUGH CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-2193-4 

ROSS FEDERAL RESEARCH CORP. 

5 E. 35th St., New York 16, N. Y. 
Phone: MUrray Hill 4-2068 

DANIEL STARCH AND STAFF 

Boston Post Rd. & Beach Ave. 

Mamaroneck, N. Y. 

Phone: MAmaroneck 9-5400 

101 E. Ontario St., Chicago 11, 111. 

Phone: DElaware 7-2888 



MARKET RESEARCH CORP. 
OF AMERICA 

122 East 42nd St., New York 17, N. Y. 

Phone: OXford 7-3540 

425 N. Michigan Ave., Chicago 11, 111. 

Phone: MOhawk 44600 

A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago 45, 111. 

Phone: HoUycourt 54400 

500 Fifth Ave., New York 36, N. Y. 

Phone: PEnnsylvania 6-2848 



TRENDEX. INC. 

535 Fifth Ave., New York 17, 
Phone: MU 2-1182 



N. Y. 



VIDEODEX. INC. 

342 Madison Ave., New York 17, N. 
Phone: MUrray Hill 7-8837 



J. A. WARD. INC. 

8 W. 40th St., New York 18, N. 
Phone: BRyant 9-3845 



Y. 



109 




O'S 

C3JNI-T ^"^^^^"^sm 

H HIS -: 

ND IN I 

E JAM? iM 




In scenes like this on American highways, you have to put the 
blame on RADIO for stealing all the attention. 

In heavy driving seasons"auto plus" will add from 25-50% to your 
in-home audience rating. And Mutual .. the Music, News and 
Sports Network . . the world's largest network with towers every 
few miles across the U.S.A. .. is a direct sales thruway to road- 
bound America. 

"What else would you do in a jam like this — but listen? 

Why not get your show on the road on 

THE MUTUAL BROADCASTING SYSTEM 

Towers Over America 




Feature Film Releases Cause 
New Attitudes in TV Programming 



THAT sage philosopher, Goodman Ace, 
once made a pungent observation to the 
effect that "Time wounds all heels." I have 
often thought that this is much more than a 
typically Ace-high play on words; it's an 
acutely discerning comment on the inevitabil- 
ity of right landing right side up. 

o<i:>o 

AH this comes to mind looking back at the 
past year during which feature films hit tele- 
vision with so much force, so much force, 
in fact, that there were more dire prognosti- 
cators around than unanswered questions in 
the "$64,000 Question" vault. These prog- 
nosticators predicted, variously, the end of 
syndicated TV film, a stampede of advertisers 
cancelling all other media so they could cUmb 
on the feature film band wagon, the end or at 
least a sharp curtailment in live programming 
by the networks, and an unending parade of 
film buyers to the cashiers' windows of fea- 
ture film distributors, with said film buyers 
plunking down large stacks of boodle and 
pleading to be sold more and more features. 

Of course, none of these things has hap- 
pened. This supply of pre- 1948 feature films 
has been introduced in an orderly manner. 
But, just in the event any one needs to be 
reminded, the networks have continued pro- 
gramming live as before, and indeed, are 
making plans for even more lavish, high- 
budgeted shows. New syndicated film proper- 
ties are being produced as they have been 
for ten years or so with millions budgeted 
for the purpose. Advertisers — local, regional 
and national — have continued investing not 
only in every kind of medium, but in the wide 
diversity of buys available in TV — programs, 
spots, participations, time signals, weather 
reports, station breaks, and of course, the 
new supply of feature films. Please note, the 
line reads new supply of feature films — not 
new feature films, which they most assuredly 
are not. 

(XZ>0 

For in all the excitement attendant upon 
the deluge of features finally being made 
available to TV, it seems to me that several 
important points have been overlooked. Per- 
haps the most important is that these feature 
films would, of necessity, be programmed in 
time previously allotted for the old, old fea- 
ture films. In most instances, this has been 
true and will continue to be true. Another is 
that no one program type in TV can meet 
the needs of all clients — any one-dish diet 
becomes boring. But just as some advertisers 




By 
MICHAEL M. 
SILLERMAN 

Executive Vice President 

Television Programs 

of America, Inc. 



use black and white magazine space, others 
use color spreads; others use one page units 
and others short one column inserts, so do the 
needs of TV advertisers vary in every in- 
stance. Some need their own exclusive pro- 
gram, affording maximum sponsor identifi- 
cation, merchandising and promotion. Others 
need alternations, supplementary spot cam- 
paigns or participations in feature films. Tele- 
vision is an amalgam of various kinds of pro- 
grams and powerful sales devices — thus its 
marked success. Feature films are part of 
that amalgam, but so is every other program 
type. 

0<Z>0 

But, while feature films didn't up-end TV 
as so many forecast, they did contribute in 
other ways. They injected an additional 
source of program supply, and hastened the 
departure of some outmoded properties. They 
centered attention anew on film program- 
ming and they gave television, as a medium, 
something new to talk about. All this is salu- 
tary in a business which requires new blood 
and new ideas constantly, and where program 
longevity most often is a fraction of what it 
was in radio. Furthermore, feature films 
helped in sharpening the competitive phases 
of programming (although it doesn't seem 
that it could get more competitive) thus ac- 
counting for budget increases for new shows, 
both by the networks and the film producers. 
Both the public and advertisers are bene- 
fiting. 

Another consequence of the opening of 
the feature film vaults was to refine the qual- 
ity of feature film TV shows. Both film buyers 
and the audience became more selective. In 
the case of TPA, this helped, dramatically 
and new interest centered on our own feature 
films, the Edward Small package. Presum- 
ably, it's the fact that quality begets quality. 

Undoubtedly, new program forms will be 
introduced to TV within the near future, just 
as has happened since the start of broadcast- 
ing. These new program forms, and all those 
we know now, will last and be successful 
just so long as they observe the age-old enter- 
tainment maxim — "The show's the thing." 
Or, as Goodman Ace might say, "Time can- 
cels all flop shows." 



Ill 



More top performers 
in entertainment and 
business stand behind 
our microphone than 
anywhere else in radio. 
And as a logical result, 
the biggest audiences 
are tuned to the CBS 




Radio Network 



^^••N S^*. ".^I. \ *■ 



\ ^'••.^ ^••••s"* 



^ . R D Ff 



// 



THE FRENCH BROADCASTING SYSTEM (RDFi 
OFFERS YOU FREE OF CHARGE A REGULAR 
TRANSCRIBED SERVICE 



MUSICAL PROGRAMS 

Symphonic 
Folklore 
Populor 



ENTERTAINMENT 




WOMEN'S PROGRAMS 

Fashion 
Cuisine 
Home Life 



AND BY SPECIAL SHORTWAVE FEED 
ON-THE-SPOT NEWS • INTERVIEWS • REPORTS 

These broadcasts are distributed to 
American stations as part of a goodwill 
program to promote better understanding 
between the peoples of France and the U. S. 

THE FRENCH BROADCASTING SYSTEM 

PIERRE CRENESSE — Director in North America 

972 Fifth Avenue • New York 21, N. Y. • REgent 4-1501 

114 



Associated Press 

New York— 50 Rockefeller Plaza PLoza 7-1111 

Executives 

General Manager Frank J. Storzel 

Asst. General Manager for Radio Oliver Gramling 

Secretary Lloyd Stratton 

Radio News Editor John A. Aspinwall 

Hearst Metrotone News, Inc. 

New York— 450 West 56th Street PLaza 7-4120 

Executives 

Exec. Vice-President C. B. Stratton j 

Production Director William T. Montague 

News Editor Marshall P. Davidson 

International Nevrs Service 

New York— 235 East 45th Street MUrray Hill 7-8800 

Executives '( 

General Manager J. Kingsbury Smith i 

Associate General Manager Barry Faris 

Assistant General Manager Philip G. Reed 

King Features Sales Frank J. Nicht 

Business Manager Robert W. Brown 

Managing Editor Paul R. Allerup 

Television Sales Manager Robert H. Reid 

Press Association, Inc. f Associated Press) 

New York— 50 Rockefeller Plaza PLoza 7-1111 

Executives 

President Frank J. Starzel 

V.P Oliver Gramling 

Radio News Editor John A. Aspinwall 

Reuters 

New York— Times Bldg.. 229 West 43rd Street BRyont 9-8558 

Executives 

North American Manager D. Kimpton Rogers 

Editor A. W. V. King 

Accountant Marjorie Hathaway 

Chief Washington Correspondent Paul Scott Ronkine 

North American Service Editor Charles B. Lynch 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President & General Manager Frank H. Bartholomew 

V.P. & General European Mgr Thomas Curran 

Vice-President & General Business Manager . . Mims Thomason 

V.P. and General News Manager Earl J. Johnson 

V.P., General Foreign Manager Joseph L. Jones 

Radio News Manager John J. Madigon 

Ass't General News Mgr. William C. Payette 

V.P. & General Sales Manager Leroy Keller 

115 




ii 



HEY, JEANNIE! 



n 





JEANNIE CARSON 



COAST-TO-COAST 



SATURDAY NIGHTS, 9:30 

116 



CBS-TV 



Feature Films Have Revolutionary 
Impact On TV Spot Selling 



TELEVISION history will record 1956 as 
the year of the great feature film break- 
through. The considerable impact feature film 
is having on the entire television industry is 
no longer news, but the far-reaching effects 
and long-range ramifications of this new pro- 
gramming force is still to be fully realized, 
and I might add, difficult to predict. 

All of the major American motion picture 
studios save Paramount (and it is on the 
brink) are saturating the airwaves with hun- 
dreds of pre-1948-vintage features, and the 
clicking of the TV dials echoed by the click- 
ing of the audience survey comptometers add 
up to solid audiences all across the country 
for the big name movies. 

IXZX) 

As stations in almost all markets bought 
and scheduled more and more good feature 
film (increasingly in prime time), old pro- 
gramming and time-buying formulas were 
scrapped and new techniques created to fit the 
changing times. Although the stir caused by 
the feature film revolution is being felt by 
all facets of the industry, nowhere is the im- 
pact more pronounced than in national spot. 

Perhaps the one most important ramifica- 
tion of the feature-film break-through is the 
fact it has increased competition among tele- 
vision stations — especially in markets having 
three or more stations. In effect, therefore, 
it has tended to minimize the differences be- 
tween network affiliations. Until the past 
year, independent TV stations in all but the 
largest markets had to fight hard to keep 
themselves in the black. Today, because of 
the advent of feature films, such properties, 
if well run, can look forward to increasing 
profit taking. 

0<I>0 

There are three basic sales plans for offer- 
ing feature films on a national spot basis: 
1) the saturation sale, in which the station 
runs a single feature for the better part of a 
week, and the advertiser is sold a participa- 
tion in each showing of the film, 2) as a spot 
carrier, in which a new feature is scheduled 
each evening, 3) on a sponsorship basis, in 
which an advertiser is sold the entire time 
period in which the top-grade features are 
run. 

1) There are many variations of the 
saturation sale. Some stations run the same 
film twice during the same day or same eve- 
ning, or even on a back-to-back continuous 
basis. All of the saturation plans are based 
on accumulation of unduplicated audiences, 




By 

FRANK M. HEADLEY 

President 

H-R Television, Inc. 



and the resulting high cumulative weekly 
ratings. 

2) As a spot carrier, in which a new fea- 
ture is scheduled each evening, the movies 
must successfully compete with the network 
shows against which they are pitted, and must 
come up with equal or better ratings. That 
they can do this has been amply demon- 
strated. For example, during a single week 
in November 1956, according to A.R.B., 
KBET-TV, Sacramento, ran three features 
which dominated the market in their time 
periods, outrating such top network offerings 
as "Robert Montgomery Presents," "The 
Lawrence Welk Show," and "This is Your 
Life." 

(XOO 

3) The third sales plan, the sale of the 
entire feature film time period to a single 
sponsor, has its share of proponents. Although 
the over-all cost is higher, this plan has 
appeal for multi-product sponsors. In addi- 
tion, there is widespread belief that full spon- 
sorship of a feature film program has prestige 
value by identifying sponsors with first-rate 
m.otion pictures. Finally, this plan offers 
merchandising tie-ins with dealers and dis- 
tributors and guarantees impact through 
repetition. 

Good feature films constitute good pro- 
gramming, and as such provide benefits to 
stations, representatives, advertisers and net- 
works. Advertisers, particularly have gained, 
and in numerous respects. Film programs en- 
able advertisers to purchase minute partici- 
pations in time periods having "class A" 
ratings. Furthermore they afford a vehicle 
for attracting an all-family audience with a 
high adult composition. 

0<Z>0 

However, feature films have their draw- 
backs, too. Package costs are high, and most 
stations find they must expend extensive air 
time in airing multiple showings. Further- 
more, all packages contain many more "B" 
and "C" features than three to four starrers, 
and the total supply of features is limited. 
However, the immediate future is extremely 
bright, and the long-range view is not exactly 
dim, either. 



117 



Entertainment 

Productions, 

Incorporated 




$6 If, 000 Question 
Conversation 
Giant Step 
Down Yoii Go 
The Big Surprise 
Stop The Music 
$64,000 Challenge 
Quiz Kids 




HARRV FLEISCHMAN. President STEVEN CARI.IN. Executive Producer 

575 Madison Ave., New York 22, N. Y. PLaza 9-3700 



118 




Large Negro Market Attracts 
Increasing Industry Attention 



NEGRO radio, with a vast buying audience 
of nearly 17,000,000 persons and with 
over $15,000,000 annual income to spend, is 
attracting increasing attention from broad- 
casters, advertisers, and agencies, alike. 

This huge audience offers a market greater 
than all of Canada with per capita income 
higher than the Canadians. 

(KZX) 

Census Bureau figures reveal one out of 
every ten Americans is a Negro; that the 
Negro population is increasing faster than 
the white; and the Negro income level has 
been increasing notably faster than the white. 
Study the Negro market and you will dis- 
cover that New York City's nearly 1,300,000 
Negro population exceeds the entire popula- 
tion of Pittsburgh, Boston, St. Louis or San 
Francisco. 

Just as the Negro population has increased 
so has its ability to buy more and bettei 
things. Over 91 per cent of Negroes able to 
work are employed. Negroes today are build- 
ing bigger homes, buying higher priced cars, 
wearing better clothes and enjoying more 
luxuries. 

In New York City, it is estimated, Negroes 
spend $250,000,000 annually on food, nearly 
10 per cent own their own homes, more than 
50 per cent use bottled beer, while 56 per cent 
of the men and 46 per cent of the women 
smoke cigarettes. 

(XZX) 

A recent survey revealed over 700 stations 
nationwide are broadcasting some type of 
Negro programming while 220 stations direct 
part or all of their broadcasts to the Negro 
audience. Nationally, 95 per cent of Negroes 
have radios. In New York City, Negro set 
ownership approaches a saturation 98 per 
cent. 

National advertisers have recognized the 
growing importance of the responsive Negro 
market and are using it in greater numbers 
and with increasing frequency. Three years 
ago about 100 national advertisers utilized 
Negro radio. Today, between 300 to 400 na- 
tional advertisers are beaming their messages 
to this huge specialized market. And for 
specific reasons: it gets an audience, it con- 
vinces them and it sells them. Negro listen- 
ers, advertisers have learned, are more re- 
sponsive, more brand conscious and more 
loyal to advertisers than the average audience. 

Specialized programming directed toward 
the Negro market can pay off in audience 
ratings and business for the independent sta- 




By 

EDITH DICK 

Station Manager 

WWRL, New York City 



tion which must compete against high-budg- 
eted, star-studded television and network ra- 
dio shows. Pulse surveys have revealed more 
Negroes listen to WWRL than the network, 
big name personalities and shows. Likewise, 
the surveys disclosed, more Negroes listen to 
WWRL's "Dr. Jive" disc jockey show than 
to broadcasts of New York's three major 
baseball teams combined. WWRL's Negro 
programs pull thousands of letters weekly 
without giveaway gimmicks. 

o<:z>o 

Negroes are intensive radio listeners and 
deeply loyal to Negro-appeal stations and 
their personalities. The station which seeks 
to appeal to the Negro audience must know 
and understand the Negro. A record library 
and a Negro disc jockey alone won't create 
a business bonanza and a pyramiding Pulse. 

WWRL, which in 1940 pioneered Negro 
broadcasting in New York City, utilizes ap- 
pealing personalities, carefully selected mu- 
sic, special events, newscasts of interest to 
and about the Negro, women's shows, forums 
on timely Negro issues, and local and national 
sports news about Negroes. WWRL, and its 
personalities, take an active sincere interest 
in the welfare, growth and betterment of the 
Negro community it serves. WWRL's "Dr. 
Jive" serves as "Mayor" of Harlem, elected 
in a popularity contest, and leads the fight 
against juvenile delinquency. Its performers 
appear at Negro benefit shows, aid charity 
causes and serve on community drives. 

In addition to offering the advertiser a 
large, responsive audience, WWRL backs 
sponsors with an intensive merchandising and 
promotion program. This includes program 
advertisements in Negro newspapers, floor 
displays, window posters and shelf tapes in 
drug stores, groceries and supermarkets in 
Negro communities; appearances by station 
personalities at store promotions, direct mail 
promotion to store outlets, testimonials by 
WWRL performers, plus a Negro merchan- 
dising staff; all utilized to help keep the spon- 
sors' products moving off the store shelf. 



119 





Presents 



m JOHlOi'S WAX PROGRiH 



and 



THE MEIEI HOUR 



NBC — TELEVISION 
MONDAYS — 9:30-10:30 PM EST 



120 



PGW-"Project Information" and 
Univac to Spur Spot Industry 



AT Peters, Griffin, Woodward, Inc., we 
have never been too concerned with 
"what has been" as much as we have with 
"what will be." Our sights are set on the 
tomorrow of our business — not the yester- 
day. 

With this outlook foremost in mind, PGW, 
during a record-shattering year for overall 
National Spot appropriations, launched a 
number of projects designed more for the 
representative field as a whole rather than 
Peters, Griffin, Woodward, in particular. We 
have spent a good portion of our business 
years enhancing and furthering the repre- 
sentative field and not just our own activities 
because we firmly believe that one is only as 
good as the other. We like to think of our 
growth as a reflection of the growth of the 
whole Spot Broadcasting business. Our proj- 
ects, innovations, ideas, and strides are de- 
signed primarily with that in mind. 

One such project during the past year was 
our PGW-"Project Information." This giant 
project was based on 1 14 different studies 
of market conditions resulting in separate 
market and station references for every radio 
and television station represented by PGW. 
The project was, and is currently being, dis- 
tributed to advertising agencies and adver- 
tisers across the nation. 

PGW's "Project Information" is a con- 
tinuation of the company's policy of provid- 
ing unusual service in behalf of the Spot 
Broadcasting industry to both advertisers 
and station clients. 

0<Z>0 

Of the quarter million printed materials 
in our "Project Information", some are de- 
signed for the use of agency media depart- 
ments, some for account executives and 
plans boards, and some for marketing and 
advertising managers. 

PGW-"Project Information" for radio and 
television is an encyclopedia of market data 
containing both "Market" and "Station" 
stories, each featured by the latest reliable 
station contour maps, pictures, and all types 
of sales figures. Other features include indi- 
vidual market weather conditions, college 




By RUSSEL 

WOODWARD 

Exec. Vice President 

Peters, Griffin, 

Woodward, Inc. 



enrollments, a listing of all retail outlets, and 
a list of competing broadcasting stations as 
well as pertinent information on local news- 
papers. 

(KZX) 

We like to think too of another PGW giant 
stride conceived during the past year. After 
months of joint study between Peters, Griffin, 
Woodward, Inc., and Remington Rand en- 
gineers, an electronic system, utilizing the 
principles of the famed Univac, will store 
information on programs, availabilities, and 
rates for both radio and television. When this 
kind of information is required for an adver- 
tiser or advertising agency, the electronic 
system automatically and immediately re- 
produces the answers. Jones Scovern, Vice 
President of Peters, Griffin, Woodward, Inc., 
who directed the research and study leading 
to the development of the electronic system, 
summed up the reasons why PGW took the 
automation initiative: "Spot Radio and Spot 
Television today represent a very important 
part of the advertiser's budget, and as radio 
and television representatives, it is incumbent 
upon us to provide complete, accurate infor- 
mation at the earliest possible moment. Some 
years ago PGW developed standard avail- 
ability confirmations and schedule change 
forms, as well as a simplified method of han- 
dling broadcast contracts. While these have 
been very successful, the growth of spot ra- 
dio and spot television poses new problems. 
The duplication of typing information from 
one form to another, and checking for ac- 
curacy, consumes many hours of secretarial 
time — work that will be done automatically 
— electronically". 

0<=>0 

As a result of this pioneering work of ex- 
panding information, and introducing en- 
gineering electronics into the needs of the 
broadcasting industry, by Peters, Griffin, 
Woodward and Remington Rand, other sta- 
tion representative firms will have the plan- 
ning, experimentation, and experience avail- 
able to them. 



L 



121 



Lever Brothers Company 

PRESENTS ON TELEVISION 
FOR 1957 EVENING ENJOYMENT — 



LUX 

VIDEO 

THEATRE 

* Live from 
Hollywood 

* In Color 

* Hour-long 

* Top Stars 

* Famous Movie 

* Stories 

THURSDAYS 
on NBC 



ON 
TRIAL 



* Action Drama in 
the Courtroom 

* Starring 
Joseph Cotten 



FRIDAYS 
on NBC 



SIR 
LANCELOT 



* The Knights of 
the Round Table 

* Exciting, 
Colorful Stories 

* Action-packed 



MONDAYS 
on NBC 



FOR 1957 DAYTIME ENJOYMENT — 



THE 

GARRY MOORE 

SHOW 

Mondays — Wednesdays - 
Fridays on CBS 



ART LINKLETTER'S 
HOUSE PARTY 

Mondays — Wednesdays — 
Fridays on CBS 



122 



195? 



BUSINESS 



ADVERTISING AGENCIES 



PERSONNEL LISTINGS 



RADIO SPONSORS 



TELEVISION SPONSORS 



AGENCY TIMEBUYER 



BIOGRAPHIES 



EMM 




IE BIKEL ■ fllLIAM LEMASSENA 



These are the compelling talents who helped make 1956 
such a successful year for Television's finest entertainment. 



U. S. STEEL HOUR * Produced by the THEATRE GUILD 




TELEVISION OWNERSHIP 

As a Percentage of All Families in the U. S. and in Each of 28 
Geographic and Family Type Groups 

• Figures released by the Market Research Corporation of America, based on 
a nationwide study of 28 geographic and family-type groups of viewers, indicate a 
continued steady purchase increase of TV sets. Tlw following table released during 
1957 revealed these percentage increases: 



Jan. '56 Api: '56 

Per Cent Per Cent 

UNITED STATES TOTAL 74 75 

REGIONS: 

Northeast 86 88 

South 61 63 

North Central 77 77 

Mountain & Southwest 60 60 

Pacific 74 74 

CITY SIZE: 

Farm 51 53 

Under 2,500 63 64 

2,500 to 50,000 62 62 

50,000 to 500,000 80 80 

500,000 and Over 89 89 

TOTAL FAMILY INCOME: 

Upper Fourth 86 86 

Next Fourth 81 82 

Next Fourth 75 75 

Lowest Fourth 54 56 

EDUCATION OF FAMILY HEAD: 

Grade School 67 68 

High School 82 82 

College 79 79 

SIZE OF FAMILIES: 

1 & 2 Members 66 67 

3 Members 77 78 

4 & 5 Members 84 84 

6 Members & Over 74 74 

AGE OF HOUSEWIFE: 

Under 35 Years 81 81 

35 thru 44 years 79 79 

45 Years & Over 67 68 

PRESENCE OF CHILDREN: 

5 Years & Under 80 80 

6-12 Years 82 82 

13-20 Years 76 76 

No Children 68 68 

Source: Market Research Corporation of America. 



Jidy '56 


Oct. '56 


Pel- Cent 


Per Cent 


76 


78 


88 


88 


64 


68 


79 


80 


62 


65 


76 


77 


54 


57 


67 


69 


65 


66 


82 


83 


89 


90 


87 


89 


85 


86 


76 


77 


58 


59 


70 


71 


83 


85 


79 


81 


69 


70 


81 


83 


85 


86 


74 


74 


82 


84 


82 


84 


70 


71 


81 


83 


83 


84 


78 . 


80 


70 


7] 



L 



125 



ETHEl BARRYMORE ® J 
BRIAN B0NLEVY » mCK 
PAUL DOyGLAS • CLA 
EDMONO O'BHiEU « 'BAt 
PETEi LiiiE « 
DICK POWEll * 
ilARiOEilTE KAZZA 

CAiMoiw • urn sica: 

mism * lEFF HUKTEi 
PiESTOi ^ PAyi 

HAiDWieiCE * 
SIBiEY ® TEiESA Wilt^ 
PAT O'BilEN ^ Ll9¥l; 
ei¥ ® PIN DIlLEf 




e • ART CARNEY • CTHEL MERMAN 

o SHEILEY WINTERS • WARD BOND 

3 JACK OAKIE • JOANNE DRU 

mVk * BARBARA BRiTTON 

ROBINSON * TOM DRAKE 

ASTOR • C!OY MADISON 

DIANA LYNN • RORY 

THY McGUIRE • GENE 

« BETTY eiABlE • ROBERT 

« TONY MARTIN 

mB DUFF • SIR CEDRIC 

COREY • SYLVIA 

...v..-. ® VANESSA BROWN 

.¥N MAXWELL • JOHNNIE 

:S DENNIS O'KEEFE 



"CLIMAX!" AND 
"SHO^/VER OF STARS" 

TOPS IN TV DRAMA AND VARIETY 

Now in its third year of "Climax!" and entertainment. Your host. Bill Lundigan, 

"Shower of Stars" with top caliber stories welcomes you to each of these thrilling dra- 

and star casts, Chrysler Corporation is matic or musical productions, telecast live 

proud to present this outstanding television every week from Television City, Hollywood. 



Thursday nights 8:30 to 9:30 EST— CBS-TV. 
CHRYSLER CORPORATION Jj^ THE /='0/?l*^/?Z> LOOK 

PL.V MOUTH • DODGE • DESOTO • CHRYSl-ER • IMPERIAL 



DE SOTO 

126 



Network, Agency, or Indie 

Packager for TV Production? 



THERE is no neat and easy answer to the 
perennial question — which is preferable, 
an agency, network or independently pro- 
duced program? That was the position taken 
by Lewis H. Titterton, who is in charge of TV 
programming at our agency when I discussed 
the matter with him. Together we took a 
nostalgic look at the history of radio pro- 
gramming which demonstrated clearly that 
in the early days the networks produced prac- 
tically all programs, in the next period the 
agencies took over the bulk of the work, but 
in the heydey of radio in the late 1930's and 
post-war 1940's networks took a back seat 
while agencies shared most of the program- 
ming with independent package producers. 

(XIX) 

In the relatively short span of television 
we have seen an even greater fluctuating 
change in emphasis. Again in the earliest 
days the great bulk of programs were pro- 
duced by networks with the agencies rather 
rapidly increasing their share of the work. 
However, the immensely greater expense of 
television programming over that of radio 
and the problem of absorbing into the agen- 
cies the vast number of new people necessary 
to handle agency-produced programs soon 
caused the mushrooming of the independent 
package producers. 

Because competition is stimulating and 
healthy in the program field as in any other, 
and because there is room for all comers as 
sources of original program ideas, we believe 
that agencies, networks and packagers can 
jointly provide better programming than 
could any single one if it were to dominate 
the field to the exclusion of the others. Cur- 
rently this agency is providing for its clients 
all three kinds of television programs. What 
to us is most important is effective control 
where possible over the costs and quality of 
a program, regardless of its origin. 

0<I>0 

A network controlling facilities is in a posi- 
tion to experiment with new patterns and new 
and rewarding channels. The fact that a net- 
work has numerous potential sponsors for any 
one show it develops makes bold and imagi- 
native new programming possible. The net- 
works can and do create the large programs 
which require multiple sponsorship and for 
this reason cannot be produced by the 
agencies. 

The independent packager, working in an 




By 

BARTON A. 

CUMMINGS 

President 

Compton Advertising, 

Inc. 



intensely competitive field and with limited 
nstwork time periods available for the launch- 
ing of his programs, has the difficult task of 
creating exciting ideas while molding ihem 
along fairly traditional lines. 

0<Z>0 

There aie times when neither the network 
nor the packager has a program that satisfies 
the specific advertising or merchandising 
needs of an advertiser. When this is the case, 
it is obviously the duty of the agency to 
create such a program. If the program by 
its nature is complex and requires a sub- 
stantial staff, it is always possible for the 
agency to arrange to have the program pack- 
aged by one of the competent package pro- 
ducers. Where this is done the agency, know- 
ing every item in the budget in just as much 
detail as though the program were agency- 
produced, can effectively fight the battle of 
spiralling program costs. 

0<Z>0 

Where an advertiser through its agency 
buys one or more segments of a network 
package of which other segments are spon- 
sored by other advertisers, it is obviously 
impossible for any one agency to exercise 
legal right of approval over all arrangements 
of the show. Where, however, an agency buys 
a complete package for one of its clients it 
is in most cases possible to obtain effective 
control, not in order to place a heavy hand 
on or to impede the imaginations of the crea- 
tive people associated with the program, but 
by objective criticism to improve and sharpen 
a program's material. 

We believe from experience that there is 
not only room for the three sources of shows, 
but there is a real necessity for all and that 
the earlier the agencies can work with the 
networks and package producers during the 
period when a show is in its planning stage, 
the better the results will be. 



127 



AMERICAN-STANDARD 
Plumbing Fixtures, 
Healing-Cooling Equipment 

"Home"t 

THE AMERICAN TOBACCO COMPANY 
Lucky Strike Cigarettes 
"Your Hit Parade"* 
"The Jack Benny Program"* 



"Private Secretary,"* starring 
Ann Sothern 

ARMSTRONG CORK COMPANY 
Resilient Floors 
"Armstrong Circle Theatre"* 

BRISTOL MYERS COMPANY 
"Ban" Deodorant — Trushay 
"Alfred Hitchcock Presents"*! 




"Arthur Godfrey and His Friends"*t 
"Arthur Godfrey Time"** 
"Garry Moore Show"** 
"Playhouse 90"** 

CAMPBELL SOUP COMPANY 

"Lassie" 
"On Trial"* 

DE SOTO-PLYMOUTH DEALERS 
OF AMERICA 

"You Bet Your Life,"* starring 
Groucho Marx 

E. I. DU PONT DE NEMOURS & CO. (INC.) 
"DuPont Theater" 

GENERAL ELECTRIC COMPANY 

"The General Electric Theater" 
"Cheyenne"* 

THE B. F. GOODRICH COMPANY 
"Life-Saver" Tubeless Tires 
"The George Burns & Gracie Allen 
Show"' 

GENERAL MILLS, INC. 

Betty Crocker Mixes, and Other 

General Mills l^rodncts 

"Bob Crosby Show"** 
"Garry Moore Show"** 
"Valiant Lady"i 
"Giant Step" 
"Lone Ranger"] 

LEVER BROTHERS COMPANY 

"Art Linkletter's House Party"" 
"On Trial"* 

REVLON PRODUCTS CORP. 
'Satin-Set,^ ' Touch -and-Glow,'' 
Lipsticks and ' Futurama,' and 
i\ail Enamel 

"The $64,000 Question" 
"The $64,000 Challenge"t 

UNITED STATES STEEL CORP. 

"United States Steel Hour"* 

VICK CHEMICAL COMPANY 
Vicks Products Dirision 
"The Big Story"* 
"The Jonathan Winters Show" 

VITAMIN CORPORATION 
OF AMERICA 

"The Steve Allen Show"t 

"Today"! 

"Tonight"! 

WILDROOT COMPANY, INC. 
Wildroot Cream-Oil Hair Tonic 

"The Adventures of Robin Hood"* 



♦Alternate weeks 
t Participating 



*= Segment 




ADVERTISING 



BATTEN, BARTON, DURSTINE & OSBORN, INC. 

K'EW YORK • ATLANTA • BOSTON • BUFFALO • CHICAGO • CLEVELAND • DALLAS • DETROIT 

HOLLYWOOD • LOS ANGELES • MINNEAPOLIS • PITTSBURGH • SAN FRANCISCO ■ SEATTLE ■ TORONTO 

128 



Advertising Council Boasts 

Fine Public Service Record 



THE past year, in the area of public serv- 
ice broadcasting and advertising, was per- 
haps the most eventful and significant in over 
a decade. Certainly, it was The Advertising 
Council's biggest peacetime year. The volume 
of advertising contributed by advertising 
media and advertisers to public service pro- 
jects reached the total of $149,069,000 as 
against the 1955 total of $120,000,000. Not 
since World War II has public service adver- 
tising reached such a high point. 

0<=>0 

And during this year broadcasters and their 
advertisers — local, regional and national — 
gave more support to more public interest 
information projects than they had in any 
previous year. They mounted the largest 
Register And Vote Campaign in history and 
closed 1956 by conducting the tremendously 
effective Hungarian Emergency Relief Cam- 
paign — all the while giving forceful assist- 
ance to 14 other vital public interest programs 
and 46 additional causes. This record in- 
cludes only Advertising Council projects, and 
does not include hundreds of purely local 
community projects which radio and tele- 
vision stations assisted generously in their 
localities. 

Network and regional advertisers alone 
contributed in 1956 a total circulation of 
10,612,353,000 radio and television home im- 
pressions to those campaigns supported by 
the Council (in 1955 the total was 6,174,- 
667,000). These lOVi billion home impres- 
sions resulted from sponsored programs only. 
The additional circulation contributed by 
local stations and by network sustaining 
shows easily would double this figure. These 
estimates are based on ratings of individual 
programs, provided to the Council free by 
The A. C. Nielsen Company. A home im- 
pression is one message heard once in one 
home. 

While the scope of this public service is 
impressive, fortunately the campaign results 
also are impressive — results of which broad- 
casters can be proud. 

Here are but a few such results registered 
in 1956: 

The ACTION campaign stimulated 
13,200 individual reauests for assistance. 
Sponsors of the BETTER SCHOOLS cam- 
paign reported 12 to 15 thousand local 
citizens committees working for better 
schools. Four years ago there were 17. 




By 
GORDON C. KINNEY 
Director of Radio and 
Television, The Adver- 
tising Council, Inc. 



PTA membership totals 10,130,000, an in- 
crease of 720,718 over the year before. 

The HUNGARIAN EMERGENCY RE- 
LIEF campaign successfully reached its 
goal of 5 million dollars for the Red Cross 
and l'/2 million CARE. 

The annual average of forest fires in 
recent years was 300,000. In 1956 it 
dropped to 166,000. The area burned 
dropped from 30,000,000 acres to 8,000,- 
000 acres. 

In 1952 the enrollment of volunteers as 
plane spotters in the Ground Observer 
Corps was under 90,000. Today it is 
400,000. In addition a million men and 
women have been trained as observers. 
In the 1956 drive, the Red Cross raised 
$84,950,756 and achieved a membership 
of 24,000,000 people. 

Two million $ 1 packages have been sent 
to hungry people as a result of the CARE 
Food Crusade. 

The greatest total vote in history was 
cast in 1956 — 62,118,936, as compared 
with the 1952 total of 61,351,919. A total 
of 80,158,364 registered in 1956, an in- 
crease in registration of 4,578,579 over 
1952. 

During the ten years the Council has 
assisted on the STOP ACCIDENTS cam- 
paign, the traffic accident death rate per 
100 million vehicle miles was reduced 
from 11.3 to a low of 6.3. Although sell- 
ing U. S. Savings Bonds is an up-hill fight, 
holders of U. S. Savings Bonds reached 
an all-time high the past year. 40 miUion 
Americans now own E and H bonds worth 
41 million dollars. 

0<Z>0 

From all indications the public relations 
of the Council, and through it the public 
relations of broadcasting, of advertising and 
of business, continue to forge ahead. Whereas, 
not too many years ago, certain groups in 
America — educators, clergymen and perhaps 
physicians — were critical of "advertising", 
today these very groups form perhaps the 
loudest cheering section for the mass com- 
munications media. 



129 




ON-TARGET TELEVISIO 




KUDNER AGENCY, INC. 

LOS ANGELES NEW YORK DETROIT WASHINGTON! 
DAYTON SAN FRANCISCO 



130 



ADVERTISING 
AGENCIES 




RADIO ACCOUNTS 

TV ACCOUNTS 

PERSONNEL 






HUNDRED 
MIllUDN 




A couple of months ago a milestone was 
passed when McCann-Erickson TV-Radio bill- 
ing hit a rate of a hundred million dollars 
annually. A glance at the accompanying 
charts shows that this covers every radio and 
TV network, hundreds of local stations — 
every kind of programming — every type of 
commercial. Like all agencies, and most 
people, we like to set ourselves goals. Prob- 
ably it was one of our goals to be the first to 
reach the hundred million mark in this field — 
but right now there's only time to thank the 
many people responsible for having done it. 
The networks and stations who have done so 
much to bring these media to their present 
high point of effectiveness . . . the producing 
outlets and the talent agencies who have con- 
tributed so much to the quality of our product. 

McCann-Erickson, Inc. 



Network and Regional TV Programs 



NIGHTTIME 
Special Programs 

Cinderella 

Great Sebastians, The 

IVIayerlIng 

Mr. Broadway 

Romeo and Juliet 

Ruggles of Red Gap 

Shower of Stars 



One Hour 

Climax 

Disneyland 

Jackie Gleason Show 

Robert Montgomery Presents 

Studio One 

Warner Brothers Presents 

Wednesday Night Fights 



Half Hour 

Adventures of Jim Bowie 
Crunch and Des 
Death Valley Days 
Dragnet 

Esso Golden Playhouse 
Gale Storm Show, The 
Lone Ranger 
National Biscuit 

Theatre 
Noah's Ark 
Texas in Review 



Quarter Hour 

Coke Time 
Esso Reporter 
Powerland U.S.A. 
Sohio Reporter 



DAYTIME 
Half Hour 

Lone Ranger 
Sky King 

Quarter Hour 
Bob Crosby 
Don McNeil 
Garry Moore 
Home 

House Party 
It Could Be You 
Mickey Mouse Club 
Ohio Story 
Our Miss Brooks 
Queen For A Day 
Tennessee Ernie 

Ford 
Today 
Valiant Lady 



New York, Boston, Atlanta, Cleveland, Detroit, Ctiicago, Louisville, Houstofl, 
Dollas, Son Francisco, Los Angeles, Portland and offices ttiroughout the world. 

132 




Clients using other than Networl( Programs: 



TELEVISION 

American Safety Razor 

Corp. 
American Trust Co. 
Bell Brand Foods, Ltd. 
Bulova Watch Co. 
California Packing Corp. 
California Spray Chemical Corp. 
California Wine Association 
Chesebrough-Pond's Inc. 
Chrysler Division 

jCleveland Electric Illuminating Co. 
'Coca-Cola Bottling Companies 
j (Various Cities) 
|Columbia Records, Inc. 
iCowles Magazines, Inc. 
IColumbus & Southern Ohio 
j Electric Co. 

jEsso Standard Oil Company 
Cray Drugstores, Inc. 
JLiggett & Myers 
lincoln Bank & Trust Co. 
ijLucky Lager Brewing Company 
Mead-Johnson & Co. 
The Msnnen Company 



Milk Foundation, Inc. 
National Biscuit Company 

(Various Products) 
National Lead Co. 
The Nestl6 Company,lnc. 

(Various Products) 
Ohio Bell Telephone Company 
Pacific Power & Light Company 
Rival Packing Co. 
S. 0. S. Company 
Southern California and Southern 

Counties Gas Companies 
Standard Oil Company (Ohio) 
Stegmaier Brewing Co. 
Swift & Company 

(Various Products) 

RADIO 

Allied Chemical & Dye Corp. 

Barrett Division 
American Safety Razor Corp. 
American Trust Co. 
Bulova Watch Co. 
California Packing Corp. 

(Del Monte) 



California Spray Chemical Corp. 
California Wine Association 
Central Vermont Railway 
Chesebrough-Pond's Inc. 
Chrysler Division 

Cleveland Electric Illuminating Co. 
Coca-Cola Bottling Companies 

(Various Cities) 
Columbia Records, Inc. 
Esso Standard Oil Co. 
Gray Drug Stores, Inc. 
The Halle Bros. Co. 
Hampden Brewing Co. 
Humble Oil Co. 
Liggett & Myers 
Lucky Lager Brewing Company 
Lyon Tailoring Inc. 
Manufacturers Trust Company 
Mead-Johnson & Co. 
The Mennen Company 
The Milk Foundation 
The Milnot Co. 
National Biscuit Company 

(Various Products) 
National City Bank of Cleveland 
The NestIS Company, Inc. 

(Various Products) 
Norwegian Canners Assoc. 



Ohio Bell Telephone Company 

Pacific Power & Light Company 

Rival Packing Co. 

Seeck & Kade, Inc. 

S. 0. S. Company 

Southern California and Southern 

Counties Gas Companies 
Standard Oil Company (Ohio) 
Stegmaier Brewing Co. 
Swift & Company 
Tidy House Products Co. 



133 



the best in Sunday evening 
entertainment 

NBC-TV 9-10 P. M., E. S.T. 



Aluminum Company of America 
presenting 

THE 
ALCOA 
HOUR 




THE 



ALCOA 
HOUR 



Fuller & Smith & Ross, Inc. 

ADVERTISING 

134 



ADVERTISING AGENCIES 

Agency Recognition Symbols 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP — Associated Business Papers 

AFA — Advertising Federation of America 

ANPA — American Newspaper Publishers' Association 

APA — Agricultural Publishers Association 

NOAB — ^National Outdoor Advertising Bureau 

PPA — Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

562 Fifth Ave., New York 36, N. Y. 

Phone: Circle 6-2940 

ABP 

Owner A. D. Adams 

Dynavox Corp. (phonographs). Long Is- 
land City, N. Y. 

AD FRIED ADVERTISING AGENCY 

160 Santa Clara Ave., Oakland, Calif. 

Phone: HIgate 4-6580 

AFA— NBP— CNFA— SCAAA 

Owner, Radio & TV Dir Ad Fried 

Radio & TV Time Buyer. .Louise Sirigiano 

Music Dir^ & Librarian Elaine Fried 

TV Art Dir Gerhardt Jacobi 

Prod. Dir Al Wilson 

Acct. Elxecutrves. Ad Fried, Louise Sirignano, 

Al Wilson, Elaine Fried, Gerhardt Jacobi. 

Radio Accounts: Agalite-Bronson Co. 
(Glass Shower Doors), Oakland, Calif.; 
American Upholstering Co. (Furniture 
Mfg.), Oakland, Calif.; Battery Products Co. 
(Arro Lyte Batteries), Oakland, Calif.; Betty 
Elizabeth Shampoo (Hair Formulas, etc.), 
Oakland, Calif.; Bowersmith Company 
(Marine Switches), Oakland, Calif.; Cochran 
& Celli Chevrolet Dealers (Chevrolet), Oak- 
land, Calif.; Commercial Sales Co. (Trucks), 
San Leandro, Calif.; Davi Miracle Foam 
(Rug & Upholstery Cleaners), Oakland, 
Calif.; Daniel Dillon Co., (Children's Sports- 
wear), San Francisco, Calif.; Duplex Dean 
Plans (Real Estate), Danville, Calif.; Elemin 
Supreme Formula (Vitamins), Berkeley, 
Calif.; Carter Lumber Co. (Redwood Green 
Houses, etc.), Oakland, Calif.; Fruitvale Mer- 
chants Assn. (Shopping Area), East Oakland, 
Calif.; Grimshaw Nurseries (Dwarf Trees), 
Hayward, Calif.; Mica-Seal Mfg. Co. (Water- 
proofing Paints), Berkeley, Calif.; Oakland 
Light Opera Assn. Joaquin Miller Park, Oak- 
land, Calif. (Musicals); Thermae Products, 
Inc. (Rocky Mt. Hot Springs Mineral Baths), 
Oafiland, Calif.; Rhodes & Jamieson, Ltd. 
(Ready-mix concrete), Oakland, Calif.; 
Dick's Home Furnishers (Home Furnish- 
ings), Oakland, Calif.; Oakland Police & 
Firemen (Campaigns), Oakland, Calif.; The 
Quiet Hour (Religious), Chicago, 111.; Lou 
Winston (Surplus), Oakland, Calif.; Roto- 
Rooter of Bay Area (Area Franchise Hold- 
er), Oakland, Calif.; Span-A-Form (Bldg. 
Forms), Oakland, Calif.; Elysee Cosmetic 
Co. (Cosmetics), San Francisco; United 



Trading Stamps, Western Divisional Hdqtrs. 
(Trading Stamps), Oakland, Calif.; Del-Tra 
Co. (Bakery Equipment), Oakland, Calif.; 
Braszil Compounds (Medicine), Las Vegas, 
Nev.; C. P. Hunt Co. (Automotive Sup- 
plies), Oakland, Calif.; Murphy Buick Co. 
(Car Distributor), Oakland, Calif.; Fred 
Blakeney Co. (Records), Berkeley, CaUf. ; 
Perma-Bilt Homes (Tract Developers), San 
Lorenzo, Calif. 

TV Accounts: Battery Products Co. (Arro 
Lyte Batteries), Oakland; Betty Elizabeth 
Shampoo, Oakland; Bell Smoked Fish Co. 
(Tarabell Brands), San Francisco; Davi 
Miracle Foam (Rug & Upholstery Cleaners), 
Oakland; Roto-Rooter of Bay Area (Sewage 
Service), Oakland-Richmond, Calif.; G & W 
Refrigeration (Ice Machines), Oakland; Lake 
Merritt Hotel (Night Club & Restaurant). 
Oakland; Oakland Police & Firemen (Cam- 
paigns), Oakland; Cochran & Celli (Califor- 
nia's Oldest Chevrolet Dealer), Oakland; 
Oakland Light Opera Assn. (Musicals) ; 
Space-A-Rang (Children's Toy), San Lean- 
dro, Calif.; Frtiitvale Merchants Assn. (Shop- 
ping Area), Del-Tra Co. (Bakery Equip- 
ment), Oakland, Bra'zil Compounds (Medi- 
cine), Las Vegas, Nev.; C. P. Hunt Co. (Auto- 
motive Supplies), Oakland; Murphy Buick 
Co. (Car Distributor), Oakland; Fred Blake- 
ney Co. (Records), Berkeley, Calif.; Perma- 
Bilt Homes (Tract Developers), San Loren- 
zo, Calif. 

WILLIAM HART ADLER. INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: WHileball 4-5210 

A AAA— ABP— AB C— ANPA— APA— NO AB 

Pres.-Treas William Hart Adler 

Vice Pres Thorpe E. Wright 

Vice-Pres A. B. Stone 

V.P., Art Director Leslie Meyers 

Time Buyer Alidor Belskis 

Publicity Director Ben Graves 

Asst. to Pres John J. Petrie 

Media Director Betty Sickinger 

Branch Office 

101 Park Ave., New York, N. Y. 

Manager J. G. Berens 

Radio Accounts: Aladdin Industries, Inc., 
(Lamps, Vacuum bottles, Kerosene Prod- 
ucts), Nashville, Tenn. 

TV Accounts: Aladdin Industries, Inc.; 
Conlon-Moore Corp., (major appliances), 
Chicago. 



135 




YOUNG & RUBICAM, INC. 

ADVERTISING 



New York • Chicago • Detroit • San Francisco • Los Angeles • Hollywood 
Montreal • Toronto • Mexico City • San Juan • London 



136 



•<r>o 



ADVERTISING AGENCIES 



o<:z>0 



ADMASTERS ADVERTISING, INC. 

15th & New York Ave., N.W. 

Washington 5, D. C. 

Phone: District 7-0551 

President John E. Waterfield 

Secretary E. H. Bell 

AITKIN-KYNETT CO. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: RIttenhouse 6-7810 

AAAA— ABC— ABP— ANPA— AFA 

Senior Partner H. H. Kynetl 

Partners M. E. Goldman, 

H. A. Medholdt, George B. Barnard, Allen 

C. Smith 

TV Dept. Head Richard Olanoff 

Radio Dept. Head Allen Gray 

Radio Accounts: Conrad-Pyle Co., West 
Grove Pa. (Rose Growers) ; Mrs. Paul's 
Kitchens, Philadelphia, Pa. (Frozen Sea- 
food) ; Pennsylvania Refining Co., (Carbure- 
tor Cleaner) ; Stephano Bros., (Cigarettes) ; 
Wolfs Head OU Refining Co., (Motor OU) ; 
First Camden National Bank & Trust Co., 
Camden, N. J.; Girard Trust Com Ex. Kk., 
Philadelphia, Pa.; Spaulding Bakeries, Inc., 
Binghamton, N. Y. ; Sunshine Packing Corp. 
(Frozen Foods) ; North East, Pa.; Exide Au- 
tomotive Div. (Batteries), Philadelphia; 
Campbell Chain Co. (Auto Tire Chains), 
York, Pa.; Fels and Co. (Laundry Products), 
Philadelphia, Pa.; Carling Brewing Co. 
( Mid- Atlantic Territory), Cleveland, Ohio. 

TV Accounts: Booth Bottling Co., Phila- 
delphia, Pa.; Mrs. Paul's Kitchens, Inc., Phil- 
adelphia; Spaulding Bakeries, Inc., Bingham- 
ton, N. Y.; Exide Automotive Div. (Batter- 
ies) Philadelphia; Campbell Chain Co., 
York, Pa.; Fels and Co., Philadelphia; Carl- 
ing Brewing Co. (Mid-Atlantic Territory), 
Cleveland, Ohio. 

R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: HOllywood 9-8273 

Exec. Vice-Pres Pauline Hagen 

Serretary-Treas Evelyn R. Jones 

Promotion Cy Jackson 

Acct. Exec Fred L. Allen 

Rndio Accounts: Gospel Broadcasting 
\«sn.. Los Angeles, Calif.; Unity School of 
Christianity. Lee's Summit, Mo.; Christian 
Science Radio Comm. of Los Angeles Coun- 
ty (Lectures and Broadcasts), Los Angeles, 
Calif.; Christian Science Committee on Pub- 
lications, Los Angeles, Calif. 

TV Account: Christian Science Committee 
on Publications, Los Angeles, Calif. 

Estimated Radio-TV Billings: 3336,152.47. 

ALLEN & REYNOLDS 

130n Woodmen of the World Bldg., 

Omaha 2, Neb. 

Phone: Atlantic 4445 

AAAA— ABP— ANPA— AFA— ABC 

Partners Milton H. Reynolds, 

R. H. Reynolds, Q. H. Moore, Helen C. 



Moeller, Milton J. Stephan, Kermit Han- 
sen, W. J. Newens 

Dir. Radio-TV Milton J. Stephan 

Asst. Dir. Radio-TV Don B. Amsden 

Prod. Asst Jack L. Silver 

Media Asst Joan Brutus 

Radio Accounts: Orpenter Oil Co. (Gas, 
Oil & Automotive Products) ; Evans Laun- 
dry; Glaser's Provision's Co., Inc. (Prepared 
Meat Products) ; T. H. Maenner Co. (Real 
Estate) ; Merchants Biscuit Co.; Omaha Pub- 
lic Power District (Public Utility); P. F. 
Peterson Baking Co., Omaha, Cedar Rapids, 
Davenport, Des Moines; Tekseed Hybrid Co. 
(Hybrid Corn) ; U. S. National Bank; Fair- 
mont Foods Co. (Dairy, Frozen Foods) ; 
Woodmen Accident Co. (Insurance) ; Lin- 
coln, Nebr.; Commercial Savings & Loan 
Assoc; Dundee Presbyterian Church; Gere- 
lick Motors; George H. Lee Co. (Poultry 
Remedies) ; Securities Acceptance Corp.; 
Sidles Conditioned Air Co.; Uncle Sam 
Breakfast Foods Co. 

TV Accounts: Fairmont Foods Co. (Dairy 
Products & Frozen Foods) ; Merchants Bis- 
cuit Co. (Cookies and Crackers) ; Omaha 
Public Power District (Public Utility) ; 
Paxton & Vierling Steel Co. (Industrial 
Steel Products); P. F. Petersen Baking Co. 
(Pastries) Omaha, Cedar Rapids, Davenport, 
Des Moines; Tekseed Hybrid Co. (Hybrid 
Corn); Sidles Conditioned Air Co. (Air- 
Conditioning Equipment) ; U. S. National 
Bank; Woodmen Accident Co. (Insurance), 
Lincoln, Nebr.; Commercial Savings & Loan 
Assoc, Omaha; 0. A. Cooper Feeds (Live- 
stock Feeds), Humboldt, Iowa; T. H. Maen- 
ner (Real Estate) ; Nebraska-Iowa Electrical 
Council; Uncle Sam Breakfast Food Co., all 
Omaha. 

ALLIED ADVERTISING AGENCIES 

167 So. Vermont Ave., Los Angeles 4, Calif. 
Phone: DUnkirk 7-7331 

President, Gen. Mgr W. Fehr Gardner 

Radio-TV Director Stuart Heinemann 

Treasurer Maxine Blankenship 

Art Director Jack Robins 

Account Execs Dick Gardner, Milton 

Hoffman 

Radio Accounts: Arden Farms (Dairy 
Products) ; Gold Furniture Co.; Pavo de 
Grande, Inc. (Turkeys) ; Dr. F. E. Campbell 
(Dental Services) ; West Pico Furniture Co. 
(Furniture) ; First Nazarene Church; United 
Sporting Goods; Calif. Record Distributors, 
Pacific Hi-Fi House (Electronic Equipment), 
all Los Angeles, Calif. 

TV Accounts: Gold Furniture Co.; Prid- 
ham Davis (Optometrist) ; Arden Farms 
(Dairy Products) ; Pavo de Grande (Tur- 
keys) ; Westons 909 Garage, Globe Dept. 
Stores, Dr. F. E. Campbell (Dental Servics). 
West Pico Furniture Co., Bowles & Co. (Real 
Estate), all Los Angeles, Calif. 

ANDERSON & CAIRNS. INC. 

130 E. 59th St., New York 22, N. Y. 
Phone: MU 8-5800 



137 





Unable to breathe adequately, this premature baby 
must have oxygen administered into its lungs. New- 
methods like this are keeping infants as tiny as 
1 pound 8 ounces alive and able to develop naturally 



TELEVISION: from the premature 
babies' nursery, Baltimore's Sinai Hospital 



THIS TELECAST described the new 
methods which are helping to save 
premature babies. 

This is one of a series dealing with 
new medical techniques in the treatment 
of mental disease, diabetes, and so on. 

These telecasts come from medical 
schools and hospital research centers. 

To make these broadcasts possible, the 
schools and hospitals, obviously, have 
had to see the educational value of the 
series. Their sympathy with the pur- 
poses of the series has led them, with 
the American Medical Association, to 



give their wholehearted co-operation. 

To be of value, of course, these pro- 
grams have had to be authentic portrayals 
of the new techniques under discussion. 
The doctors, the nurses, the patients— 
all are real. 

"Medical Horizons," as this television series 
is called, was developed with CIBA Phar- 
maceutical Products Inc. by the J. Walter 
Thompson Company to meet very special 
and professional problems. It is produced and 
directed by J. Walter Thompson Company. 

J. Walter Thompson Company 

New York, Chicago, Detroit, San Francisco, 
Los Angeles, Hollywood, Washington, D.C., Miami 



138 



(KOO 



ADVERTISING AGENCIES 



0<I>0 



Chairman of the Bd.. .T. Hart Anderson, Jr. 

President John A. CaimB 

Exec. VjP Thomas Vohs 

Treasurer Abraham Fisher 

Vice Pres., Radio-TV Victor Seydel 

Assistant Ann Burkholder 

Producer Frank Lowe 

Radio Accounts: Aborn Coffee, Union Car- 
bide & Carbon (Dynel Div.) ; New York, 
N. Y.; Dow Corning Corp. (Silicone Divi- 
sion), Midland, Mich.; Wynn Oil Co., Mine- 
ola, N. Y.; Alderney Dairy, Newark, N. J.; 
Seeman Bros. (White Rose Tea); National 
Home Furnishing Show, N. Y. C. 

TV Accounts: C. H. Masland & Sons, 
(Rugs and Carpets), Carlisle, Pa.; Associ- 
ated Bulb Growers of Holland; Aborn Cof- 
fee, New York, N. Y.; Wynn Oil Co. (Fric- 
tion Proofing) Mineola; N. Y.; Nat'l. Home 
Furnishings Show; Seeman Bros. (White 
Rose Tea) N. Y. C. 

ATHERTON ADVERTISING AGENCY 

8455 Melrose PL, Los Angeles 46, Calif. 

Phone: OLive 3-2246 

AAAA— ABP— ANPA— APA 

Owner Alfred A. Atherton 

Media Dir Alice Asdour 

Radio Accounts: Aeousticon, Div. of Dicto- 
graph Products, Inc. — West Coast only — 
(Aeousticon Hearing Aids), San Francisco. 
Calif.; Pacific Hawaiian Products Co. (Soft 
Drink), Fullerton, Calif. 

TV Account: Pacific Hawaiian Products 
Co. (Soft Drink), Fullerton, Calif. 

ATHERTON & CURRIER. INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: ORegon 9-5055 

ABP— ANPA— AFA 

President J. W. Atherton 

Vice-President Lester Stone 

Secy.-Treasurer Z. A. Torok 

Vice-Pres., Dir., Copy & Plans.. J. D. Molnar 
Vice-Pres., Radio Dir. & Talent 

Buyer J. P. Atherton 

Media Director Hubert Sweet 

Research Director Jav Schiller 

Marketing Director WiUiam Updegraff 

Branch Office 

Concourse Bldg., Toronto, Ont., Canada 
V.P., Gen. Mgr William McDonald 

ATLANTIC ADVERTISING 
COMPANY 

220 West 42nd St., New York 36, N. Y. 

Phone: LOngacre 5-2674 

PPA 

Partners. . .Murry E. Cohen, Irving H. Click 

Art Dir M. Charles 

Production Mgr Don Williams 

Space Buyer Wm. Silverstein 

Acct. Executives Irving H. Click, Murry 

E. Cohen, Wm. Silverstein, Albert Coleman 

AUBREY. FINLAY. MARLEY & 
HODGSON. INC. 

230 N. Michigan Avp.. Chicago 1, 111. 

Phone: FTnanciil 6-1600 

AAAA— ABC— ABP— ANPA 



Chairman of Board James T. Aubrey 

President Earl H. Hodgson 

Treasurer Ann E. Ferngren 

Vice-Presidents Robert C. Marley, 

Joe H. Serkowich, Kenneth Hill 

Director of Media Gene Fromherz 

Asst. to Media Director Margaret Nelson 

Radio-TV Time Buyer Pat Krai 

Radio Accounts: International Harvester 
Co. (Farm Equipment Div.); International 
Mineral & Chemical Co. (Potash Div.) ; Ter- 
ry Foods, Inc.; Illinois Farm Supply Co. 
(Fertilizer, Feed, Petroleum), Williamson 
Candy Co. (Oh Henry!), all Chicago. 

TV Accounts: Illinois Farm Supply Co.; 
Terry Foods, Inc. (Frozen Prepared Beef 
Prod.) Williamson Candy Co. (Oh Henry!). 

N. W. AYER & SON. INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone : LOmbard 3-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Radio-TV Department 
30 Rockefeller Plaza, New York 20, N. Y. 
Phone: PLaza 7-5700 
Vice-Pres. & Dir. of 

Radio-TV James E. Hanna 

V.P., Radio-TV Plans T. J. McDermott 

Programming & 

Production T. H. Calhoun 

Copy Chief John W. Esau 

Radio-TV Research H. L. Smith, Jr. 

Film Production C. D. Cudebrod 

Radio-TV Traffic Joseph Battaglia 

Broadcast Media George McCoj 

Sports C. W. Wilds 

Chief Time Buyer R. S. Bunbury 

Time Buyers P. F. Kizenberg, E. Ogle. 

J. N. Sinnot, H. Hartwig, F. McClafferty, 
V. Ritter, W. Millar, I. Ziegler, S. Israel, 
A RandaU. 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: PLaza 7-5700 

Vice-President John D. Upton 

920 Statler Office Bid?.. Bo-ton 16, Mass. 
Phone: HUbbard 2-4970 

Vice President E. Craig Creiner 

135 S. LaSalle St., Chicago 3, 111. 
Phone: ANdover 3-7111 

Vice-President Allen R. Memhard, Jr. 

T?adio-TV Prod James E. Robertson 

4170 Penobscott Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President Jo'in Garberson 

714 Taft Bldg., Hollywood 28, Calif. 
Phone: HOllywood 3-4871 

Manager Clenhall Taylor 

235 Dillingham Bldg., Honolulu 16. Hawaii 

Phone: 50-3681 

Phone: Honolulu 6193 

Manager James P. Smith 

Radio Accounts: American Telephone and 
Telegraph Company, The Atlantic Refining 
Company, B. C. Remedy Company, The Chesa- 
peake & Potomac Telephone Companies, 



139 



J. M. MATHE S 

INCORPORATED 

260 MADISON AVENUE 

NEW YORK 16, N. Y. 



SERVING 
IN TELEVISION, 

RADIO AND 
MOTION PICTURES 



• Bakelite Company, Division of Union 
Carbide and Carbon Corporation 

• Bates Fabrics, Inc. 

• Bermuda Trade Development Board 

• Brown Company 

• Canada Dry Ginger Ale, Inc. 

• Carbola Chemical Company, Inc. 

• Judson Dunaway Corporation 

• Economics Laboratory, Inc. 

• Luden's, Incorporated 

• Northam Warren Corporation 

• The Pure Food Company, Inc. 

• Union Carbide and Carbon Corporation 

• Wagner Baking Corporation 



0<Z>0 



ADVERTISING AGENCIES 



(XZXi 



Hawaiian Pineapple Company, Ltd., Hills 
Bros. Coffee, Inc., Charles E. Hires Company, 
Illinois Bell Telephone Company, Insurance 
Company of North America, Johnson & John- 
son, Knouse Foods Cooperative, Inc., Michi- 
gan Bell Telephone Company, Plymouth 
Cooperative Advertising Program, Seabrook 
Farms Company, Sheffield Farms Company, 
Tasty Baking Company, United Air Lines, 
Avis Rent-A-Car System, Ohio Oil Co., Ste- 
phen F. Whitman & Sons, Inc., Howard D. 
Johnson, Polk-Miller Products Corp., Hamil- 
ton Watch Co., Phillip Morris Co.; Gordon 
Baking Co.; Plymouth Factory Cooperative 
Adv. Pgm. ; Sealtest Supplee Div., Nat'l. Dairy 
Products Corp. 

TV Accounts: American Telephone & 
Telegraph Company, The Atlantic Refining 
Company, B. C. Remedy Company, BisseU 
Carpet Sweeper Company, Carrier Corpora- 
tion, The Chesapeake & Potomac Telephone 
Companies, Reuben H. Donnelley Corpora- 
tion, Electric Companies Advertising Pro- 
gram, Hawaiian Pineapple Company, Ltd., 
Hills Bros. Coffee, Inc., Charles E. Hires 
Company, Illinois Bell Telephone Company, 
Insurance Company of North America, 
Knouse Foods Cooperative, Inc., Michigan 
Bell Telephone Company, National Dairy 
Products Corporation — Sealtest, Ohio Com- 
pany, Plymouth Cooperative Advertising Pro- 
gram, Plymouth Division of Chrysler Cor- 
poration, Polk-Miller Products Corporation, 
Seabrook Farms Co., SeaPak Corp., Stephen 
F. Whitman & Sons, Inc., Howard D. John- 
son, Johnson and Johnson, The First Penns- 
Banking & Trust Co., Sheffield Farms, Phillip 
Morris Co.; Gordon Baking Co.; Plymouth 
Factory Coop. Adv. Pgm. 

AYLIN ADVERTISING AGENCY 

904 Lovett Blvd., Houston, Texas 

Phone: JAckson 9-3766 

AAAA 

President Robert N. Aylin 

Account Executive Robert A. Lalir 

Account Executive Alston P. Cameron 

Account Executive Charles H. Lewis 

Radio & TV Dir Jo Moore 

Art Director Roger I. Helm 

Radio Accounts: Black-BroUier, Inc. (Con- 
crete Building Materials), Houston, Texa-: 
Henke & Pillot, Inc. (Chain Supermarkets), 
Houston, Texas; James Bute Co. (Paints'), 
Houston, Texas; Craig's Women's Apparel. 
Houston, Texas; Johnston Motor Company 
(New & Used Cars), Houston, Texas; 
Weldon Cafeteria (Cafeteria), Houston, 
Texas; Rheem Mfg. Co. (Heaters), Houston; 
Clark & Courts (office supplies), Houston, 
Texas; Gulf Coast Furniture Warehouse, 
Alvin, Texas; Arthur Murray (Dance Instruc- 
tion )- Houston, Texas; The Houston Po-i 
(Daily Newspaper), Houston, Texas; Bank 
of the Southwest, Houston, Tex.; Merchants 
Nat'l. Bank, Port Arthur, Tex.; C. B. De^ 
homme (Boat Sales & Service), Houston. 

TV Accounts: Henke & Pillot Supermar- 
.ets, Houston, Texas; Rheem Manufacturing 



Co. (heaters, air conditioners, ranges) 
Houston, Texas; Abert Berry (cars); Hous' 
ton, Texas; James Bute Co. (Paints), Hous 
ton, Texas; Gulf Coast Furniture Warehouse 
Alvin, Texas; Arthur Murray (Dance Instruc 
tion), Houston, Texas; The Houston Post 
(Daily Newspaper), Houston, Texas; Nichols 
Industries (Toy Guns), Jacksonville, Texas; 
Bank of the Southwest, Houston. 

BADGER & BROWNING & 
HERSEY. INC. 

550 Fifth Ave., New York 36, N. Y. 
Phone: Circle 7-3719 

Chairman of Board J. L. Badger 

Pres., Treasurer F. S. Browning 

Dir., Merchandising Richard Mason 

BAKER ADVERTISING AGENCY. 
LTD. 

1315 Yonge St., Toronto, Ont., Canada 
Phone: WA 4-2101 

President W. R. Baker 

Copy Chief W. E. Trimble 

V.P., Secretary-Treasurer R. C. Baker 

Account Executives H. S. Baxter, 

K. W. Jones, C. S. Wallace, R. D. Alber- 

tini, J. E. McEachern, G. H. Sloan, W. E. 

Trimble, Carl Brown, Roy Madden, L. 

Akerman, Nick Pahlen, Keith Drake, John 

Wilkes, E. Madden 

Radio, TV Director Jack F. Horler 

Asst. Radio, TV Dir Arnold Acton 

Production John MoCadden, 

Wally Krantz, Geo. DeMings, John Griffiths 
Radio Time Buyers Manny Brown, 

Jim Humphreys 

Mng., TV Dept Hazel Blair 

TV Time Buyer Don Farrow 

Prod. (Radio) John Powell 

Radio Comm. & Traffic Marj Bell 

1557 MacKay St., Montreal, Que. 
Phone: Plateau 3959 

Manager John Hull 

Production T. V. M. HoUoway 

Radio Accounts: General Foods, Ltd.; 
Adams Brands Sales, Ltd.; Frigidaire Prod- 
ucts of Canada, Ltd.; The Carnation Co., 
Ltd.; Pharmaco, Inc. (Feen-a^mint) ; Supreme 
Drug, Ltd. (Poligrip and Poli-dent) ; Manu- 
facturers Life Inc. Co.; Canadian Canners 
Ltd. 

TV Accounts: Frigidaire Products of 
Canada, Ltd.; Adams Brands Sales Ltd.; Gen- 
eral Foods, Ltd.; Canadian Canners Ltd., 
Canadian Kodak Co., Ltd.; Carnation Co. 
Ltd.; Pharmaco, Inc. (Feen-a-mint) ; Kauf- 
man Rubber Co.; Magic Popcorn Co.; Su- 
preme Drug Ltd. (Polident & Poligrip) 

LYNN BAKER INCORPORATED 

720 Fifth Ave., New York 19, N. Y. 

Phone: JTJdson 6-3900 

ANPA— PPA 

President R. Lynn Baker 



141 



Give to the world 
the best you have 
...and the best will 
come back to you. 



^^ 



I don't know the author, 

I wish I might have written it. 

But Queen For A Day 

has been doing all right for nearly 

twelve years. 

Ray Morgan 



142 



0<Z>0 



ADVERTISING AGENCIES 



0<Z>0 



Vice-Pros Mary Bentley Baker 

Vice-President Augustine J. Hilton 

V..P. & Research Dir Jack M. Kline 

V.-P. & Copy Dir Albert Lynd 

Secretary Dorothy K. Smith 

Treasurer John J. Cavanaugh 

Media Dir George Schiesser 

Prod. M>gr 0. Paul Fuerstenberg 

Radio-TV Dir David E. Durston 

Acct. Executives Lynn Baker, Mary 

B. Baker, Augustine J. Hilton, James D. 
Evans, Donald G. Cutler, John T. Murphy 
Accounts: Coast Fisheries Div. of Quaker 
Oats Co. (Puss 'n Boots Cat Food) Wilming- 
ton, Calif.; Whitehall Pharmacal Co. (Jo-Cur 
Wave Set Lotion, Heather Rouges) New 
York, N. Y.; F. W. Woolworth Co. (National 
and Chain- Wide Adv. in all Media) New 
York, N. Y. 

BALDWIN, BOWERS & STRACHAN. 
INC. 

374 Delaware Ave., Buffalo 2, N. Y. 

Phone: Madison 6020 
AAAA— ABP— ANPA— NOAB^PPA 

President William M. Baldwin 

Vice-Presidents Everett L. Bowers, 

Howard Keating 

Sec'y-, Treas Kenneth Strachan 

V..P., Radio-TV 

Director Everett L. Thompson 

Acct. Executives Norton E. Forgie, 

Howard R. Keating, Joseph H. Radder. 

Malcolm Barney, Charles L. Wells, Ted 

Higinbotham, Gordon Davis 

Radio and TV Accounts: Buffalo Industrial 
Bank, Buffalo; Crystal Beach Transit Co., 
Buffalo; Erie County Savings Bank, Buffalo; 
Niagara Frontier Transit System, Buffalo; 
Pratt & Lambert, Buffalo; Sears Roehuck & 
Co., Buffalo; William Simon Brewery. Inc., 
Buffalo; Joseph Strauss Co., Inc., Buffalo. 

BARLOW ADV. AGENCY. INC. 

742 James St., Syracuse 1, N. Y. 

Phone: SYracuse 9-6644 

AAAA— ABP— ABC 

Board Chairman H. H. Goodliarl 

President F. B. Tompkins 

Senior V.P J. J. Hines 

Media Director E. C. Jones 

V.P., Art Director H. C. Millard 

Prod. Mgr Marc Hughes 

TV-Radio Director E. C. Jones 

Copy Assistant D. Kogler 

Rndio Accounts: Dairymen's League Co- 
"P (Milk, Cheese. Ice Cream), New York. 
N. Y.; General Electric (Community Rela- 
tions), Syracuse, N. Y.; Will & Baumer Can- 
dle Co. (Candles), Syracuse, N. Y.; A. V. 
Smith Co. (Peas, beans), Marcellus. N. Y.: 
National Pet Foods (Kalico Kat cat food). 
Marcellus, N. Y.; Haberle Brewing Co.. 
Syracuse. 

TV Accounts: Dairymen's League Co-op 
fMilk, Cheese, Ice Cream), New York City; 
Will & Baumer Candle Co. (Candles), Syra- 
cuse, N. Y.; General Electric (Community 



Relations), Syracuse, N. Y.; Haberle Brew- 
ing Co., Syracuse, N. Y. 

BARNES CHASE COMPANY 

530 Broadway, San Diego 1, Calif. 

Phone: Belmont 3-7771 

AAAA— ABC— ANPA— APA— NOAB— ABC 

PPA— NBP 

President N. R. Barnes 

Vice-Pres., Acct. Exec Norman Foster, 

Frank Huff 
3450 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 4-1193 

V.P., Manager Charles V. Davis 

Radio-TV Accounts: Qualitee Dairy Prod- 
ucts (Dairy Products), Security Trust & Sav- 
ings Bank (Banking), Rohr Aircraft Corpo- 
ration (Aircraft Parts), San Diego Gas & 
EUectric Co. (Public Utility), J. Jessop and 
Sons (Jeweler). 

TED BATES & CO. 

630 Fifth Ave., New York 20, N. Y. 

Phone: JUdson 6-0600 

AAAA— AINPA- PPA— NAOB— FAAG 

Hon. Chairman of Bd., Chairman, 

Exec. Cv^mmittee Theodore L. Bates 

Chairman of Board Rosser Reeves 

President William H. Kearns 

Senior V.P., Account Group 

Supv D. Robert Parman 

Senior V.P Clifford N. Parsells 

Sr. V.P., Acct. Group 

Supv Rudolph Montgelas 

Senior V.P., Account Group 

Supv John M. Lyden 

V.P., General Mgr Thomas J. Carnese 

V.P., Treasurer Edgar P. Small 

Senior V.P., Secretary. . . . Alman J. Taranton 

V.P., Acct. Supervisors. .J. Ross MacLennan, 
A. McG. Foster, Edward L. HUl, C. L. Mac- 
Nelly, Howard 0. Andersen, Robert S. 
Congdon, William Gross, Anson Lowitz, 
William Musser, Dan Rodgers, L. H. Sher- 
rill, Allen Whitlock, T. N. Wilder 

V.P., Creative Supervisors. Clinton S. Ferris, 
Bogart Carlaw, Guild Copeland, Jeremy 
Gury, Erwin Levine, Louis Redmond 

V.P., Dir. 
TV and Radio James C. Douglass 

V.P., Client Service 

Research Charles Dunkin 

V.P. in charge of Plans Review & 

Analysis Joan A. Geiger 

V.P. in charge of Media Edward Grey 

V.P., Mgr. Research Dept Frank McCord 

V.P. in charge of 

Merchandising. Mktng Walter McKee 

V.P. in charge of 
TV Commercials Herbert Gunter 

V.P. in charge of Publicity Benson Inge 

Publicity Writer Fran Riley 

VJP. in charge of 

Traffic & Production Richard J. Gay 

V.P., Marketing Exec Richard Terry 

V.P., Acct. Execs Howard T. Black, 

Ronald C. Bradley, J. A Clarkson, Robert 
F Degan, C. P. Dixon, Herbert G. Drake, 
George A. Huhn, Daniel Ladd, David 
Loomis. 



143 



SUPPORT 




THE 



AMERICAN 



RED 



CROSS 



144 



(KOO 



ADVERTISING AGENCIES 



0<I>0 



V.P., Controller William E, Hatch 

Acct| Executives J. A. Barker, 

George W. Craigie, Roland H. Cramer, Ar. 
nold Deutschman, H. A. Dingwall, John 
Doherty, Joseph Eaton, Gordon Ensign, 
Austin Gedney, Thomas Grimshaw, Wm. 
Groome, Wm. Jost, James Kavanagh, Fre- 
mont Knittle, Fred Lemont, John McCar- 
thy, John Martin, Alan Miller, Hugh 
Mooney, Dwayne Moore, Harry MuUer, 
James O'JVeil, Semour Radzwiller, Norman 
Sprei, John Wichtner 

Art Directors George Cummings, 

John DeNero, Joseph Gauss, Edward Gray, 
James Monley, John O'Donnell, William 
Sheldon, Vincent Smythe, Howard Taylor, 
Joseph Wallace 

Branch Office 

Capitol Tower Bldg, 1750 N. Vine St. 

Hollywood 28, Calif. 

Phone: HOllywood 9-2161 

V.P. in Charge H. Austin Peterson 

Accounts: American Chicle Co. (Adams 
Chiclets, Beeman's Pepsin, Clorets, Roll- 
aids), Long Island City, N. Y.; American 
Sugar Refining Co. (Domino, Franklin and 
Sunny Cane Sugar), New York, N. Y.; Ana- 
hist Co., Inc. (Cold Preparations), Yonkers 
2, N. Y.; Brown & Williamson Tobacco Corp. 
(Viceroy Cigarettes, Kool, Life, Tube Rose 
Snuff), Louisville, Ky.; Carter Products, Inc. 
(Carter's Little Liver Pills, Nair, Arrid Super 
Spray, Effisan, Ezer, Miltown), New York, 
N. Y.; Colgate-Palmolive Co. (Fab, Palmolive 
Soap, Palmolive Shave Creams, Palmolive 
After-Shave Lotions, Palmolive Shampoo, 
Colgate Dental Cream, Colgate Baby Line, 
Octagon Products, Industrial), Jersey City, 
N. J.; Continental Baking Co., Inc. (Wonder 
Bread, Hostess Cakes), New York, N. Y.; 
Fleischmann Distilling Corp. (Whiskies and 
Gin), New York, N. Y.; Grocery Store Prod- 
ucts Co. (Kitchen Bouquet, B in B Mush- 
rooms, Cream of Rice), West Chester, Pa.; 
Food Manufacturers, Inc. (M & M's Confec- 
tions, Uncle Ben's Converted Rice), Newark, 
N. J; Dromedary Co., Division of National 
Biscuit Co. (Dromedary Cake Mixes), New 
York, N. Y.; Minute Maid Com. (Frozen 
Fruit Juices), New York, N. Y.; Morton 
Packing Co. (Morton's Frozen Pies), Louis- 
ville 2, Ky.; Snow Crop Division, Minute 
Maid Corp., (Frozen Fruit Juices and Food 
Products), New York, N. Y.; Standard 
Brands, Inc. (Royal Desserts, Royal Baking 
Powder, Royal Gelatin, Blue Bonnet Margar- 
ine, Pets Food Div.— Hunt Club, Walter 
Kendall Fives, Old Trusty) ; Whitehall Phar- 
macal Co. (Anacin, Buffered Anacin, Buf- 
fered Aspirin, Compound W., Substance "D," 
Freezone, Heet Liniment, Hopper Clay Pack, 
Outgro, Preparation H, Primatene, Sperti 
Ointment, Vitalescence, Ember Stick). 

BATTEN, BARTON. DURSTINE & 

osBORN, mc. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP— ANPA 



Chairman of Board Bruce Barton 

Vice-Chmn. of Board Alex F. Osbom 

President B. C. Du£Fy 

Exec VP. in Chg. Creative 

Services Charles H. Brower 

Exec VP. in Chg. Client 

Relations Edward A. Cashin 

Exec. V.P. in Chg. 

Accotint Service J. D. Danforth 

Exec. VP. in Chg. Oper., 

Treasurer F. B. Manehee 

V.P., Copy Alan M. Ward 

V.P., Art H. C. McNulty 

Secretary Eugene T. McQuade 

VP. in Chg. Radio-TV.. Robert L. Foreman 
V.P. in Chg. of Radio-TV. . . .Arthur BeUaire 

Head Pgmng., Bus. Mgr John Hoagland 

TV, Radio Planning, 

Development George Polk 

Supervisor of Film Prod Bernie Haber 

Supervisor of TV Art Lawrence Bferger 

V.P. in Chg. of Media Fred Barrett 

Mgr., Sta. Relations Frank Silvernail 

TV-Radio Network Mgr Dick McKeever 

Dir. of Public Relations. . .Ralph Major, Jr. 

Head Live Prod Al CantweU 

Talent, Casting Steve Kaplan 

Participation Programs John Driscoll 

Local TV Programs Jack Farren 

Radio Production Bill Hoffmann 

TV Closed Circuit Operations. .Dick Reibold 

Spot Broadcast Buyers MiUie Eberhard, 

Trow EUiman, Ed Fieri, Hope Martinez, 
Mickey McMichael, Elenore Scanlan, Ted 
Wallower, Doug Yates, Jacqueline Moore, 
Millie Padova, Carrie Senatore 

Production Manager Frank Stolz 

Marketing Ralph Head 

Branch Offices 

805 Peachtree St., N. E., Atlanta 8, Ga. 

Phone: TRinity 5.8654 

Manager L. G. Offen 

462 Boylston St., Boston 16, Mass. 
Phone: COpley 7-7800 

V.P. in Chg R. 0. Howe 

New England Manager F. W. Hatch 

Rand Building, Buffalo 3, N. Y. 
Phone: CLeveland 7915 

V.P. in Chg D. G. Casto 

919 N. Michigan Ave., Chicago 11, HI. 
Phone: SUperior 7-9200 

V.P. in Chg H. H. Haupt 

Terminal Tower, Cleveland 13, Ohio 
Phone: TOwer 1-7270 

V.P. in Chg Jack M. Bristow 

223 Mercantile Commerce Bldg., Dallas, Tex. 
Phone: PRospect 3431 

Manager T. L. Hasbrouck 

1800 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-0620 

V.P. in Chg R. E. Anderson 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-6723 

V.P. in Chg Wayne Tiss 

6363 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: Webster 1-1234 

V.P. in Chg A. W. Neally 

N. W. Bank Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-8401 



145 



THE FREDERICK-CLINTON CO. Inc. 



ADVERTISING 



545 Fifth Avenue New York 17, N. Y. 

MU 2-7433 




ERWIN, WASEY & 
COMPANY, INC. 

5045 Wilshire Boulevard, Los Angeles 36, California 
Telephone WEfts^er 1-1211 



NEW YORK • CHICAGO • MINNEAPOLIS • LOS ANGELES • OKLAHOMA CITY 
TO RONTO-RIODE JANEIRO- LONDON- PARIS* STOCKHOLM 



146 



0<I» 



ADVERTISING AGENCIES 



0<Z>0 



V.P. in Chg Bobb Chaney 

Grant Building, Pittsburgh 19, Pa. 

Phone: GRant 1-9900 

V.P. in Chg B. E. Vaughan 

120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1122 

V.P. in Ghg J. G. Motheral 

White-Henry-Stuart Bldg., Seattle 1, Wash. 

Phone: EUiott 5500 

Manager W. G. Fitzsimons 

160 Bloor St., Toronto 5, Ont. 

Phone: WAlnut 4-3780 
Radio & TV Accounts: American Home, 
American Institute of Men's and Boy's Wear, 
American Radiator & Standard Sanitary 
Corp., American Safety Razor, American To- 
bacco Co., Armstrong Cork, Bristol Myers, 
California Oil, Campbell Soup, Con Edison, 
Continental Can, Curtis Circulation Co., 
Saturday Evening Post, Holiday, Ethyl, First 
National City Bank, General Baking, G. E. 
Live Better Electrically, G. E. Institutional, 
General Mills, International Salt, Lever Bros., 
National Cranberry, National Gypsum, N. Y. 
Telephone, Oneida, Penick & Ford, Philco 
Corp., Readers Digest, Revlon, Schaefer, 
Schenley, United Fruit, U. S. Steel, Vicks 
Chemical, Boston 5 Cent Savings Bank, 1st 
National Bank of Boston, New England 
Coke, Shreve, Crump & Low, Southern New 
England Telephone, Stearns Co., Bausch & 
Lomb, Marine Trust, J. R. Wood, Barcalo, 
Niagara Mohawk, Pfeiffer's Foods, Wildroot, 
Libby, McNeill & Libby, Westclox, B. F. 
Goodrich, Timken, DeSoto, Rexall Eh-ug, 
V.C.A., Cream of Wheat, Doughboy Indus- 
tries, F & M Savings Bank, Gamble-Skogmo, 
Hormel, Iron Mining, DuPont, Minnesota 
Mining, Northern Pacific, Northrup King, 
Northwestern Bell, Rapinwax, Scott-Atwater, 
Toro Manufacturing, Fort Pitt Brewing, Sea 
Breeze, Cling Peach, MJB, Pacific Gas & 
Electric, Pacific Telephone & Telegraph, 
Spreckels Sugar, Standard Oil of California, 
Sunlite Bakery, Bank of America, Peter Hand 
Brewery, Ladies Home Journal. 

ADRIAN BAUER AND 
ALAN TRIPP. INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngslev 5-7870 

ANPA 

Chairman of Board Adrian Bauer 

President Alan R. Tripp 

Vice Presidents Laurence LePage, 

j Harold Finestone, David X. Miller, Roy L. 
I Silver 

I Radio & TV Director Elmer F. Jaspan 

Copy Chief, Publ. Dir Joan Aiken 

Radio Accounts: Allied Florists of Greater 
Philadelphia, Inc. (Flowers); John Bartram 
Hotel; J. Frank & Sons, (Soft Drink Bot- 
tlers); Phila. Dairy Products Co., Inc. (Ice 
Cream) ; Shore Bros. Pontiac, Inc. (Automo- 
biles) ; C. F. Simonin's Sons, Inc. (Coconut 
Oil Popcorn Seasoning ) ; Hotel Sylvania, all 
Philadelphia; Woodlawn Farm Dairy Co. 
(Milk and lee Cream), Scranton, Pa. 



TV Accounts: Quaker City Chocolate & 
Confectionery Co., Inc., Phila., Pa.; Phila. 
Dairy Products Co., Inc.; General Electric 
(TV, Elec. Blankets, etc.), PhUadelphia, Pa.; 
J. Frank & Sons (Soft Drink BotUers), Phila- 
delphia, Pa.; C. F. Simonin's Sons, Inc., 
Philadelphia, Pa.; Blue Magic, Inc. (Liquid 
Starch), Philadelphia. 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: MElrose 74248 

Owner Harold Bean 

Radio Accounts: L. S. Ayres & Co. (Dept. 
Store); Indianapolis Nash; Sap's Bakery,; 
Sutton Sales Co. (Appliances), all Indianapo- 
lis, Lnd. 

TV Accounts: Sutton Sales Co. (Appli- 
ances) ; Atkinson & Co. (Real Estate) ; Radio 
Equipment Co.; Instantwhip, (Dessert Top- 
ping) ; Indianapolis Nash; Marott Shoe Store 
(Retail Shoes). 

Estimated Radio & TV Billings: $27,500.00. 

BEAUMONT, HELLER & SPERLING. 
INC. 

6th & Walnut Sts., Reading, Pa. 

Phone: 5-4311 

ABP— ANPA— PPA— NOAB 

President Donald T. Beaumont 

Vice-Pres. & Sec L. J. Sperling 

Vice-Pres. & Treas R. F. Heller 

Art Director R. R. Glassmire 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Alfred K. Walter 

Media Director John L. Sperling 

Radio & TV Dir Dorothea Hassler 

Radio Accounts: Bowers Battery (Batter- 
ies & Spark Plugs), Reading; Maier's Bak- 
ery, Reading; St. Lawrence Dairy Co., Read- 
ing, Pa.; Reading Trust Co. (Banking). 

TV Accounts: Curtis, Stephens, Embry 
Co., Inc. (Shoes); PoUy-Betts Undies; Will- 
son Sun Glasses; Fairy Silk Mills (Lingerie) ; 
Maier's Bakery, Reading, Pa. 

BEAUMONT & HOHMAN. INC. 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: RAndolph 6-6181 
ANPA— APA— PPA— NBP— NOAB 

Chairman W. C. Beaumont 

President H. A. Hohman 

Exec. Vice President T. R. McCabe 

Vice Presidents. Perry R. Thomas, Guy Davis 

Secretary, Treasurer George Hoefner 

William-Oliver Bldg., Atlanta, Ga. 

Regional V.P J. L. Laube 

NBC Bldg., Cleveland 14, Ohio 

Reg. V.P., Mgr W. B. Grosvenor 

Tower Petroleum Bldg., Dallas 1, Tex. 

Manager Paul H. Leech 

Book Tower Bldg., Detroit 26, Mich. 

Manager E. C. O'Connor 

1025 Grand Ave., Kansas City 6, Mo. 

Manager W. C. Montgomery 

1741 Ivar Ave., Hollywood 28, Calif. 

Manager F. J. Scharrer 

1299 Bush St., San Francisco 9, Calif. 



147 




148 



(KOO 



ADVERTISING AGENCIES 



0<I>0 



Exec. V.P., West Coast Offices. . . .H. Cayford 

Central Bldg., Seattle 4, Wash. 
Manager C. A. Beaumont 

VICTOR A. BENNETT CO.. INC. 

6 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-2186 

President Victor A. Bennett 

Vice-President Edward D. Kahn 

Copy Director Arthur Eaton 

Production Mgr Fred Gasker 

Art Director John Russell 

V.P., Mdsng. Dir Rohert L. Hoenshel 

Public Relations Director Jack Galub 

Radio TV Traffic Alice Stamatas 

Branch Office 

Pemberton, Freeman, Bennett & Milne, Ltd. 

47 Wellesley St., Toronto 5, Ontario, Canada 

Phone: WAlnut 4-8317 

Managing Director John M. Milne 

Radio Accounts: Longines-Wittnauer 
Watcli Co., Inc. (Longines-Wittnauer 
Watches & Clocks), New York, N. Y.; Perci- 
val Tours, Inc. (Tours in England), N. Y. C. 

BENTON & BOWLES, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1100 

AAAA— ANPA— APA— NOAB— ABP 

PPA— ABC 

Chair, of Exec. Comm. Atherton W. Hobler 

Chair, of Board William R. Baker, Jr. 

President Robert E. Lusk 

Treas., Ass't Sec'y Ralph Neuman 

Vice Bd. Chrmn H. 0. Patt^son, Jr. 

Senior V.P Charles A. Pooler 

V.P., Public Relations Ward Stevenson 

V.P., Broadcast Pgmng T. J. McDennott 

V.P., Dir. Traffic, Prod Austin Thomas 

V.P., Chg. Media Dave Crane 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Vice Pres Al Kaye 

Office Manager Mary Edith Stahl 

1407 Yonge St., Toronto, Canada 

Branch Manager .William Barfoot 

Penobscot Bldg., Detroit, Mich. 

V.P., Branch Mgr Henry Hempstead 

705 Broderick Bldg., Lakeland, Fla. , 

V.P., Branch Manager Harry Warren 

Radio Accounts: American Express Co.; 
Association of American Railroads; General 
Foods Corp.; Procter & Gamble Co.; AVCO 
Manufacturing Co.; Pepperell Manufacturing 
Co.; Norwich Pharmacal Co.; French Gov- 
ernment Tourist Office; Diamond Match Co.; 
Mutual Life Insurance Co. of N. Y.; Conti- 
nental Oil Co. 

TV Accounts: American Express Co.; Gen- 
eral Foods Corp.; Procter & Gamble Co.; 
AVCO Manufacturing Co.; Pepperell Manu- 
facturing Co.; Norwich Pharmacal Co.; Carl- 
ings Brewing Co., Inc.; French Government 
Tourist Office; Diamond Match Co.; Conti- 
nental Oil Co.; General Electric Co., Chemi- 
cal Div. 



BERGHOFF ASSOCIATES. INC. 

511 No. La Cienega Blvd., Los Angeles 48, 

Calif. 

Phone: OLympia 2-2850 

ABP— LANPA— CNPA— APA 

Pres., Radio-TV Time & Talent. . .J. Berghoff 

V.P., Treas Frances H. Berghoff 

Secretary Diane C. Berghoff 

Prod., Art Dir Per Henriksen 

Media Dir Jeanne Shaeffer 

Publicity, Research Dir Pat Dunn 

Radio Accounts: Produce Equipment Co., 
AUadin Plastics; Baby Line Furniture Corp.; 
California Maple, (Wood Products) ; Horns- 
by & McKinley Co. (Metal Housewares) all 
Los Angeles; Klasco Products Co. (Deodor- 
ants), Downey, Calif.; Pride Products (Juv- 
enile Products) Glendale, Calif.; Stanley 
Chevrolet, Norwalk, Calif. ; Jaysie Mfg. Corp. 
(Shutters), D. Fernmon & Co. (Brassieres), 
Los Angeles, also mail order accounts. 

TV Accounts: Alladin Plastics (House- 
wares); Baby Line Furniture Corp.; Horns- 
by & McKinley Co.; Klasco Products; Pride 
Products Co.; Stanley Chevrolet; Jaysie Mfg. 
Corp.; D. Fernmon & Co. 

BERMINGHAM. CASTLEMAN & 
PIERCE. INC 

136 East 38th St., New York 16, N. Y. 

Phone: LExington 2-7550 

AAAA— ABP-^NOAB 

President Arch Bermingham 

Vice Presidents Porter Leach, 

Herbert Lorentzen 

V.P., Sec'y., Puh. Dir Merrill K. Lindsay 

V.P., Treasurer John Muller 

Media Dir Diana Voss 

GORDON BEST CO.. INC. 

228 N. LaSalle St., Chicago 1, HI. 

Phone: STate 2-5060 

ABC— ABP— ANPA— NOAB— PPA 

President, Treas Gordon Best 

Vice-Presidents, Acct. Execs. Roy M. Kirtland 
Leroy A. Kling, Frank F. Morr, Burton 
G. Feldman, Frank Brodsky, Rudolph M. 
Singer, Jr., Sidney J. Natkin, Frank E. 
Duggan, John G. Fogarty 

V.P., Radio & TV Shepard Chartoc 

Secretary Richard Best 

Radio. TV Time Buyer. . . .Katherine Knight 
Radio Accounts: Coyne Electrical School 
(Trade School), Chicago; Milner Products 
Co. (Pine-Sol, White Wave, Perma Starch, 
Milner Household Cleaner & Gala Powder 
Bleach), Jackson, Miss.; Helene Curtis In- 
dustries. Inc. (Suave, Men's Suave Creme 
Shampoo, Beauty Shop Supplies & Equip- 
ment), Chicago; General Finance Loan Co., 
Chicago; Maybelline Co., Chicago; Consoli- 
dated Royal Chemical Corp. 

TV Accounts: Florsheim Shoe Co., Chi- 
cago; Helene Curtis Industries, Inc., Chicago; 
Maybelline Co., Chicago; Milner Products 
Co., Jackson, Miss. 



149 



SINCE 

1898 

THE 

AGENCY 



THE 

SHOW 

WORLD 




WILLIAM MORRIS AGENCY, 

NEW YORK • BEVERLY HILLS • CHICAGO • LONDON • PARIS • RON^Si 



NC. 



0<O0 



ADVERTISING AGENCIES 



o<:z>« 



BLACKSTONE ADVERTISING. INC. 

221 West 57th St., New York 19, N .Y. 
Phone: Circle 7-4915 

President Milton Blackstonc 

Secretary G. B. Berju 

Accounts: Eddie Fisher Music, Inc., New 
York, N. Y.; Grossinger Hotel, Grossinger, 
NY. 

BLAINE-THOMPSON CO.. INC. 

234 West 44th St., New York 36, N. Y. 

Phone: LO 4-0800 

ANPA— PPA— APA— ABC— NOAB 

President Albert Lee Lesser 

Vice-Pres Fred Golden, Philip Solomon 

ControUer Patrick F. TutUe 

Dir., Commercial Div Herbert J. Stiefel 

Radio & TV Dir Claire Crawford 

Copy Director Nicholas Alexis 

Art Director Morris Robbins 

Assoc. Art Director Milton Kimmel 

Production Mgr Paul Kutner 

Dir. of Publicity Jae Gewirtzman 

Media Director Lee Frapkel 

Research Director Alfred E. Byra 

Account Executives: Ingram Ash, 

Paul Klein, William Johnson, Donald Ar- 

ken, Donald Josephson, Cornell Freuden- 

thal, Mort Hock, Fred Golden, Philip 

Solomon, Alfred Byra, Barbara E. Jones. 

Radio Accounts: Merkel, Inc. (Meat) 

Jamaica, N. Y.; Temple Frosted Foods 

(Chinese Foods) Brooklyn, N. Y.; L. B. 

Darling Co. (Frozen Meats) Worcester, 

Mass.; Barbizon (School of Modeling) New 

York, N. Y.; Gold King (Frozen Shrimp) 

Thunderbolt, Ga.; Warner Bros. (Movies) 

TV Accounts: Gold King, Merkel, Inc., 
Barbizon, Temple Frosted Foods, Warner 
Bros. 

BEN B. BLISS COMPANY. INC. 

The Penthouse, Times Tower, Times Square 

New York 36, N. Y. 

Phone: BRyant 9-5228 

ABP— APA 

President Ben B. Bliss 

Radio Dir S. Marsten 

TV Consultant Sidney Morse 

Media Dir R. L. Orton 

Copy Chief Martin Kawaller 

Rad:o Accounts: State of New York, Sara- 
toga Springs Authority, (Geyser Sparkling 
Water, Saratoga SPA Health Resort) ; East- 
ern Wine Corp. (Chateau Martin Wine) ; 
Schapiro Kosher Wine Co., (Kosher Wine) ; 
Martin Beverages; William R. McCoo Co., 
Inc. (Falernum Almond Syrup) ; Du-Ev 
Chemical Products Co. (Degreaser Deter- 
gent) ; Ammo-Lan. Inc. (Bonnie Lanolin 
Ammonia ) . 
I TV Accounts : Delca Fish Preservators, Inc. 
(Delca Herring Tidbits); Eastern Wine 
Corp. (Chateau Martin Wine) ; State of New 
York (Saratoga Geyser Water) ; Delicia, Inc. 
(Delicia Sugar Wafers). 



BOLAND ASSOCIATES 

301 Broadway, San Francisco 11, Calif. 

Phone: YUkon 2-2960 

ABP 

President Barry W. Boland 

Vice Pres Walter W. Boland 

Sec'y Frances Scott 

Treas John Ebner 

Copy Dir W. G. Morrisey 

Design Dir M. H. Silten 

Media, Research Dir R. S. Liptak 

Media Buyer Christina Muirhead 

Production Mgr Maida Rector 

Branch Office 

Subsidiary: Boland Associates, Ltd. 

1060 Bishop St., Honolulu, Hawaii 

President Foreman Thompson 

Accounts: Ampex Corp. (Tape Recorders, 
Speakers) ; International Engineering Co. 
(Engineering & Construction) ; Lenkurt 
Electric Co. (Electronic Equipment, Com- 
ponents) ; Miller Freeman Publications 
(Publishers) ; Sherman, Clay & Co. (Musi- 
cal Instruments, etc.) Barnes Heating Equip- 
ment; Cutter Laboratories, (Pharmaceuti- 
cals) ; Plastic Lume, Inc. (Venetian Blind 
Slats) ; Schlage Lock Co. (Builders Hard- 
ware) ; E. A. Thompson Co. (Waxes, Pol- 
ishers, Cleaners, Water Seal) ; Tubbs Cord- 
age Co. (Rope & Twine) ; Varian Associates 
(Electronic Controls & Components); H. S. 
Watson Co. (Truck Transmissions & Tools) ; 
Western Machinery Co. (Mining and Process 
Machinery) ; Westinghouse Electric Corp. 
(Electric Home Heater Div.) ; William Wal- 
lace Co. (Metalbestos Gas Vent Pipe). 

BOONE & CUMMINGS 

3003 Louisiana, Houston 6, Tex. 

Phone: JAckson 8-5577 

ABP 

Partners Malcolm Cummings, 

Graham Boone 
Radio-TV Director Lauri Schutt 

Radio Accounts: DeMontrond Buick; First 
City National Bank, Straus-Frank (Worthing- 
ton Air Conditioners) ; Danburg's (Dry 
Goods & Appliances) ; Southwestern Savings 
& Loan, Loew's State Theatre ; Sharpstown 
(New Homes) ; South Main State Bank, 
Palms Shopping Center, all Houston, Tex. 

TV Accounts: DeMontrond Buick, First 
City National Bank, Straus-Frank, Dexter 
Diaper, Southwestern Savings & Loan, Palms 
Shopping Center, Sharpstown, Loew's Thea- 
tre, Lakewood Heights (Vacation Lots), all 
Houston, Tex. 

BOTSFORD, CONSTANTINE & 
GARDNER 

115 S.W., 4th Ave., Portland 4, Ore. 

Phone: CApitol 8-9541 

AAAA— ABC— ABP— ANPA— APA— NOAB 

PPA— NBP 

Exec. Vice Pres Ray Andrews 

V.P., Manager Bryce Spruill 

V.P. & Space Buyer Frankie Coykendall 

Vice-Presidents Stanley Parshall, 

Don Lawton, E. J. Mittelstadt, Homer 
Groening 



151 




THE MOST IMPORTANT DOCUMENTARY TELEVISION SERIES OF THE YEAR PRESENTED BY THE PRUDENTIAL 
INSURANCE COMPANY OF AMERICA THROUGH ITS ADVERTISING AGENCY CALKINS & HOLDEN 



NEW YORK 



art 

for 

televisioii 


' 80 west 12tfc St. 
new ysrk, n.y. 
p« 9-11 "in 




^ If 1 n r n 






' VIDEO 
CRAFTS 

. incorporated i 




F 


hur Rankin, jr' 
Art Studio 
or The Televisi 


s 

on Industry 



(XIX) 



ADVERTISING AGENCIES 



0<=>0 



Sec-Treas L. K. Bender 

1400 Tower Bldg., Seatde 1, Wash, 
Phone: ELiot 3523 

Exec. Vice-President C. P. Constantine 

Vice-Pres. & Mgr Reinhart Knndsen 

625 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Chairman David M. Botsford 

Exec. Vice-Pres S. G. Swanberg 

President David M. Botsford, Jr. 

V.P., Mgr John C. Buker 

261 Madison Ave., New York 16, N. Y. 
Phone: OX 7-2797 

Exec. Vice-President Elizabeth Eyerly 

Radio Accounts: Columbia River Packers 
Assn. (Tuna — Bumble Bee Brand) Astoria, 
Ore.; Olympia Brewing Co. (Olympia Beer), 
Olympia, Wash.; Lucky Stores, Inc. (Super 
Markets), Oakland, Calif.; Sego Milk Prod- 
ucts (Sego Evaporated Milk), San Francisco, 
Calif.; Washington State Ferries (Ferry Ser- 
vice), Seattle, Wash.; California Prune Ad- 
visory Board (California Prunes), San 
Francisco, Calif.; Scott Co. (Plumbing Heat- 
ing & Ventilating Contractors), San Francis- 
co, Calif. 

TV Accounts: Olympia Brewing Co. 
(Olympia Beer), Olympia, Wash.; Sego Milk 
Products (Sego Evaporated Milk), San Fran- 
cisco, Calif.; Poultry Producers of Central 
Calif., San Francisco, Calif.; Columbia River 
Packers Assoc, Inc. (Bumble Bee Sea 
Foods), Astoria, Ore.; Washington State Fer- 
ries (Ferry Service), Seattle, Wash.; Cali- 
fornia Prune Advisory Board (California 
Prunes), San Francisco, Calif.; Lucky Stores 
(Super Markets), Oakland, Calif. 

BOWMAN & BLACK. INC. 

Rand Bldg., Buffalo 3, N. Y. 
Phone WA 0137 

President Albert A. Bowman 

Treasurer Nathaniel J. Block 

Art Dir Walter Pebin 

Prod. Mgr William Cook 

Copy Chief Richard Mabry 

BOZELL & JACOBS, INC. 

510 Electric Bldg., Omaha 2, Nebraska 

Phone: Jackson 8030 

AAAA— ABP— ANPA— APA 

Pres Morris E. Jacobs 

Exec. V.-P., Gen. Mgr F. C. Miller 

Radio-TV Dir Clair Gross 

Branch Offices 

205 N. LaSaUe St., Chicago 1, HI. 

Phone: Central 6-0870 

President, Mgr Nathan E. Jacobs 

V.-P., Dir. Radio-TV Philip Rouda 

1812 N. Meridian St., Indianapolis 2, Ind. 
Phone: WAlnut 34524 

V.-P. & Manager Chas. A. Gallup 

1308 Tower Building, Seattle 1, Wash. 
Phone: MUtual 6027 

V.-P. Si Manager R. H. Wensberg 

2 W. 45th St., New York 36, N. Y. 
Phone: MUrray Hill 7-6210 

President Donald D. Hoover 

62.') Second Ave., S., Minneapolis 2, Minn. 
Phone: FEderal 9-8621 



V.-P. & Manager Sam Kaufman 

324 Fairfield Bldg., Shreveport, La. 
Phone: 3-6124 

V.P., Manager Walter T. Pfeiffer 

421 Caroline, Houston 2, Texas 
Phone: Fairfax 34106 

V.-P. & Manager Carlton Storey 

501 Sheraton Bldg., Washington, D. C, 
Phone: STerling 3-2406 

Manager Max Barnes 

2110 North Charles St., Baltimore 18, Md. 
Phone: BElmont 5-2083 

V.P., Manager Arthur Booth 

1016 Baltimore Building, Kansas City 5, Mo. 
Phone: BAltimore 1-4997 

Manager Bert Bremson 

340 North Rodeo Drive, Beverly HiUs, Calif. 
Phone: BRadshaw 2-2081 

Manager Archie Jacobs 

Radio & TV Accounts: Mutual of Omaha; 
Brandeis Store, Omaha; United Gas Corp., 
Houston; Storz Brewing Co., Omaha; Skin- 
ner Mfg. Co., Omaha. 

ARTHUR BRAITSCH ADV. 

15 Westminster St., Providence 3, R. I. 

Phone: DExter 1-5313, 14115 

ABP— APA— ANPA— NBP 

Radio Director Arthur Braitsch 

Secretary Roberta A. Rodgers 

Time Buyer John A. Lorimer 

Radio Accounts: Baird-North, Inc., Oliver 
Johnson Co., Inc., Mule Battery Mfg. Co., 
Rocky Point Park, Inc., Roger Williams Sav- 
ings Fund & Loan Assoc, Strand Theater, 
Weybosset Markets, White Pontiac Co. (Au- 
tomobile Agency) ; Hillside Farms, Inc. 
(Dairy). 

TV Accounts: White Pontiac Co.; Hillside 
Farms Inc.; Roger Williams Savings Fund & 
Loan Ass'n; Strand Theatre; Weybosset Mar- 
ket. 

J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Treasurer A. R. Monroe 

Production June Brantley 

Radio Accounts: Carolina Beverage Corp. 
(Cheerwine), Isenhour Brick & Tile Co., 
Salisbury ; Duke Power Co., Charlotte ; Owen 
Drug Co. (0-N for Colds), Salisbury, N. C, 
L. B. Coulter Co. (Cosmetics), Free Enter- 
prise Train, (National Train Tour), Salis- 
bury, N. C; Banna Co. (Banatol), Salisbury, 
N. C. 

TV Account: Carolina Bev. Corp. (Cheer- 
wine), Isenhour Brick & Tile, Banna Co., 
All Salisbury, N. C. 

Estimated Radio Billings: $130,000.00 

R. C. BRETH. INC. 

310 Pine St., Green Bay, Wise. 

Phone: HEmlock 24650 

ABP— ANPA— ABC 

President R. C. Breth 



153 




, A X. %^ X 



ONES C O N O V E 1] 

TELEVISION 
154 



0<I>0 



ADVERTISING AGENCIES 



o<irxi 



Vice-President Victor G. Geisel 

Vice-President Blaine Williams 

Radio Accounts: Woodlot Seed Co. (Tree 
& Shrub Seeds), Norway, Mich^; D. J. Mur- 
ray Mfg. Co. (Unit Heaters), W ausau. Wis.; 
Essential Products Co. (Overhead Garage 
Doors), Little Chute, Wis.; Unit Structures, 
Inc. (Laminated Rafters) Peshtigo, Wis. 

TV AccouiUs: Woodlot Seed Co. (Tree & 
Shrub Seeds), Norway, Mich.; Greenheck 
Bros. Mfg. Co. (Kaddy Kooler), Schofield, 
Wis.; Essential Products Co., Berlin Chap- 
man Co., Berlin, Wis. (Overhead Garage 
Doors), Little Chute, Wis. 

Estimated Radio & TV BiUings: $20,000. 

BRINLEY ADVERTISING AGENCY 

4602 Cedar Street, BeUaire 1, Texas 

Phones: MAdison 3-8686 & MOhawk 4-4400 

ABP— SNPA— APA— NBP 

General Manager J. F. Brinley 

Sec, Treas V. H. Brinley 

Assoc. Radio Dir R. G. Dunn 

Associate TV Dir P, Endicott 

Assoc. Art Dirs C. B. Jones, W. A. Carter 

BROOKE, SMITH. FRENCH & 
DORRANCE. INC. 

8469 E. Jefferson Ave., Detroit 14, Mich. 

Phone: VAUey 2-9700 

AAAA— ABP— NOA 15— ANPA— APA— PPA 

NBP 

President Walter C. Ayers 

Vice Chr., Exec. Committee 

WiUard S. French 

Chr. of the Board, Treas Guy C. Smith 

Chr., Exec. Committee Jack Williams 

Vice Pres., Media Dir Herbert R. Bayle 

V.P., Mgr. Media Dept John R. Bowers 

V.P., Dir. of Research & Mktg 

H. Kenneth Jones 

V.P., Exec. Art Dir Richard Reins 

V.P., Dir. Creative Services Blount Slade 

V.P., Dir. Graphic Arts Fred P. Zick 

Vice Presidents Louis A. Kennedy 

L. Grant Hamilton, King Harris, George 
Johnston, C. Allison Monroe, John S. Pin- 
gel, Parker Wood, Donald C. Longyear 

New York Division 

52 Vanderbilt Ave., New York 17, N.T. 

Phone: MUrray Hill 6-1800 

V.P., Dir. Media & Mktg L. C. Barlow 

V.P., Mgr. Media Dept H. E. Pengel 

Vice-Presidents Jay Berry, 

William A. Walker 

Brooke, Smith, French & Dorrance of the 
. » Pacific Coast, Inc. 

I m 149 Calif. St., San Francisco 11, Calif. 
I ~ Phone: YUkon 6-6836 

President King Harris 

Exec. Vice Pres Parker Wood 

Vice Pres., Gen. Mgr David Orthwein 

Vice Presidents Walter C. Ayers. 

Guy C. Smith 

Radio Accounts: Int'l Breweries, Inc.: 
MuUins Mfg. Corp. (Youngstown Kitchens). 



TV Accounts: MuUins Mfg. Corp., The 
Ironite, Inc., Int'l Breweries, Inc. 

BROOKS ADVERTISING AGENCY 

1610 Argyle Ave., Hollywood 28, Calif. 

Phone: TRinity 0558 

ANPA— APA— ABP— PPA 

Radio Mary McCauley 

Time Buyer A. R. Brooks 

Secretary Barbara Vosburgh 

Radio-TV Accounts: Bekins Van and Stor- 
age Company, Western Stove Company. 

D. P. BROTHER & CO., INC. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8250 

AAAA— ANPA— ABP 

ABC— AFA 

President D. P. Brother 

Executive Vice President. .Guy S. Warren, Jr. 
Vice Presidents. . . .F. E. Egan, C. Georgi, Jr^ . 
T. J. King, L. R. Mange, K. G. Manuel, 
Walker Graham, Valentine Corradi, Shel- 
don Moyer, David B. Rank, C. J. Rudesill 

Secretary-Treas C. J. RudesiU 

Media Director Carl Georgi, Jr. 

Asst. Media Dir C. Watts Wacker 

Dir. of Marketing.... Vincent H. Bergmann 

Art Director L. R. Mange 

Publicity Director G. M. Williams 

Radio & TV Dir Kenneth G. Manuel 

Asst. Dir. Radio-TV. . . .Richard F. Reynolds 

1680 N. Vine St., Hollywood, Calif. 

Phone: HOUywood 2-7675 

West Coast Mgr T. H. Moriarty 

720 Fifth Ave., New York, N. Y. 
Phone: COlumbus 5-1004 

Manager F. E. Egan 

Radio Accounts: Oldsmobile Div., Gen. 
Motors Corp. (Automobiles), Lansing, Mich. 
TV Accounts: AC Spark Plug Div., Gen. 
Motors Corp. (Spark Plugs Oil Filters, Fuel 
Pumps, etc.), Flint, Mich.; Oldsmobils Div., 
Gen. Motors Corp. (Automobiles), Lansing, 
Mich.; Harrison Radiator Div. (Radiators, 
defrosters, heaters, thermostats, car air con- 
ditioning systems, etc.), Lockport, N. Y.; 
Hyatt Bearing Div. (Hy-Roll Bearings, etc.) 
Harrison, N. J.; New Departure Div. (Ball 
Bearings, bicycle coaster brakes, etc.) Bris- 
tol, Conn.; Saginaw Steering Gear Div. 
^Power and manual steering gears, etc.) 
Saginaw, Mich. 

BROWN. E. H. ADV. AGENCY 

20 N. Wacker Dr.. Chicago 6, 111. 

Phone: FRanklin 2-9494 

ABP— ANPA— APA— PPA— NBP— NOAB 

Owner E. H. Brown 

Art Dept.. .Melvin J. Beagle, Earl Westroni 

Production Mgr D. E. Meintzer 

Copy Dept E. G. Brown, George Johnson 

Acct. Execs... J. B. Allen, E. H. Brown, B. 
M. Campbell, A. R. Crabb, Jim Duffy, Jim 
Roe, E. T. McGoldrick, C. S. Petersen, E. 
H. Brown, Jr. 



155 



ROSEMARY 
CLOONEY 



156 



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ADVERTISING AGENCIES 



0<I>0 



FRAI4KLIN BRUCE ADVERTISING 
CORP. 

1270 Sixth Ave. 
New York 20, N. Y. 
Phone: Circle 7-7660 

Chairman of the Board Franklin Bruck 

President Mort Heineman 

Secretary M. J. Kleinfeld 

Vice Presidents Julius Joseph Jr., 

Joseph Shaw 

Radio-TV Time Buyer Alice Ross 

Radio-TV Prod Allen Black 

Branch Office 
532 N. Cherokee Ave., Los Angeles, Calif. 

Phone: HOUywood 3-8892 
Manager Howard Blake 

Radio Accounts: Coty, Inc. (Cosmetics), 
New York City; Rad White Crystal Bleach 
(Household Products), New York City; 
Sitrue, Inc. (Paper Products) New York 
City; North American Accident Insurance 
Co., Newark, N. J.; Yonkers Raceway, Yon- 
kers, N. Y.; Roosevelt Raceway, Westbury, 
N, Y. 

TV Accounts: Coty, Inc., Rad White Cry- 
stal Bleach, Sitrue, Inc., Yonkers Raceway, 
Roosevelt Raceway. 

BUCHANAN & CO. 

1501 Broadway, New York 36, N. Y. 

Phone: BRyant 9-7900 

ABP— ANPA— APA^PPA— AAAA 

ABC— NOAB 

Bd. Chrm., Pres John Hertz, Jr. 

Exec. Vice Prerident William Dasheff 

Vice Presidents Roy Winkler, John 

McEvoy, Albert Van Brunt 

Time Buyer Mildred Ingvall 

Prod. Mgrs.. .Murray Cooper, E. G. Koehler 

Sec'y-Treas A, Grance Barrett 

Radio-TV Dir Nat Strom 

Branch Offices 
451 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLympia 2-0810 
Vice Pres Frank O'Brien 

235 Montgomery Street, San Francisco 
Acct. Exec John McNeely 

Radio Accounts: Tidewater Oil Co., New 
York, N. Y., San Francisco, Calif.; Reynolds 
Metals Co. (Farm Building Products, Alum- 
inum Foil) New York, N. Y.; Air France 
(Airline) New York, N. Y.; United Para- 
mount Theatres Corp. (Motion Pictures) 
New York; Western Airlines, Los Angeles, 
Calif.; Wilbur Clark's Desert Inn (Resort) 
Los Angeles; Paramount Pictures (Motion 
Pictures) Los Angeles. 

TV Accounts: Reynolds Metals Co. (Alum- 
inum) New York; Tidewater Oil Co., New 
York, San Francisco ; Western Airlines, Los 
Angeles; United Paramount Theatres Corp.; 
Paramount Pictures, Los Angeles, Calif. 

BUCHANAN-THOMAS ADV. CO. 

410-412 S. 19th St.. Omaha 2, Nebr. 

Phone: ATI antic 2125 

ABP— ANPA— APA— NOAB— PPA— NBP 

Partners R. Savage, 



R. Foster, C. Harding, R. Dundis 

Ptnr., Dir. Radio-TV — J. Adam Reinemund 

LEO BURNETT COMPANY, INC. 

Prudential Plaza, Chicago 1, 111. 
Phone: CEntral 6-5959 
AAAA— ABP— ANPA— AFA— ABC 
NOAB 

Chairman of Board Leo Burnett 

President Richard N. Heath 

Treasurer E. Ross Gamble 

V.P., B'cstg. Prod. Div Lee Bland 

V.P., B'cstg. Business Div David Dole 

Adm. Vice Pres F. Strother Cary, Jr. 

Vice Presidents DeWitt O'Kieffe, 

Andrew Armstrong, William Young 
Brain h iJIJui-^ 
677 Fifth Ave., N.w York 22. N. Y. 
Phone: MUriay Hill 8-9480 

Manager William Mcllvain 

1680 N. Vine St., Hollywood 28, Calif. 

Phone: HOUywood 4-7374 

Manager Wendell WUliams 

Radio Accounts: Harris Trust & Savings 
Bank, Chicago; Pillsbury Mills (Baking 
Mixes) Minneapolis, Minn.; Pure Oil Co. 
(Gasoline, oil, lubricants, tires, batteries and 
accessories) Chicago; The Maytag Co. 
(Washers, dryers, ranges, refrigerators) New- 
ton, Iowa; Motorola, Inc. (Radio and Tele- 
vision Sets, phonographs) Chicago; Camp- 
bell Soup Co. (Frozen soups, Franco-Ameri- 
can Products, 'Quality campaign, Tomato 
juice) Camden, N. J.; Philip Morris, Inc. 
(Marlboro Cigarettes) New York; Proctor 
& Gamble Co. (Camay, Joy, Lava, Jif Pea- 
nut Butter, Secret Deodorant) Cincinnati, 
Ohio; Pabst Brewing Co. (Pabst Blue Rib- 
bon Beer, Eastside Old Tap Lager, Old Tank- 
ard Ale) Chicago, 111.; Eastside Brewery, 
Los Angeles, Calif. 

TV Accounts: Bauer & Black; Brown Shoe 
Co. (Air Step, Buster Brown, Life Stride, 
Naturalizer, Pedwin, Risque, Robin Hood, 
Roblee, Westport) St. Louis. Mo.; Kellogg 
Co. (Cereals and dog food) Battle Creek, 
Mich.; Pillsbury Mills (Baking Mixes) Min- 
neapolis, Minn.; The Pure Oil Co. (Gasoline, 
oil, lubricants, tires, batteries and accessor- 
ies) Chicago; Blue Jay Products, Chicago; 
Campbell Soup Co. (Frozen Soups, Franco- 
American Products Quality Campaign, To- 
mato Juice) Camden, N. J.; Commonwealth 
Edison Co., Chicago; Green Giant Co. (Peas, 
cream style corn, Niblets Brand Whole Ker- 
nel Corn, Mexicorn, Kounty Kist Brand 
Peas and Corn) LeSueur, Minn.; Harris 
Trust & Savings Bank, Chicago ; The Hoover 
Co. (Vacuum cleaners, floor polishers, small 
appliances) N. Canton, Ohio; The Maytag 
Co. (washers, dryers, ranges, refrigeration) 
Newton, Iowa; Motorola, Inc. (Radio and 
TV sets, phonographs) Chicago; Chas. Pfizer 
& Co. (Animal Health Products) Brooklyn, 
N. Y.; Philip Morris, Inc. (Marlboro Cigar- 
ettes) New York, N. Y.; Proctor & Gamble 
Co. (Camav, Joy, Lava, Jif Peanut Butter, 
Secret Deodorant) Cincinnati; Atchison, To- 



157 







DON RUSSELL 



158 



0<=>i) 



ADVERTISING AGENCIES 



Kz>e 



peka & Santa Fe R. R., Chicago; Tea Coun- 
cil of U. S. A., New York; Fab?t Brewing 
Co., Chicago; Crane Co. (Plumbing and 
Heating equipment) Chicaeo, 111.; Eastside 
Brewery, Los Angeles, Calif. 

BYER & BOWMAN ADVERTISING 
AGENCY 

66 So. Olli Si., Columbus 15, O. 

Phone: CA 1-7751 

ABP— ANPA— AFA— AAAA 

Partners, Space Buyers. .. .Gus K. Bowman, 

Joel Burghalter, Herbert Byer 

Kadio-TV Time Buyer John D. Metzger 

Prod. Mgr John Savola 

Creative Dir William After 

Art Director Harold Graham 

Pub. Rel. Dir Nick Popa 

Marketing W. A. Cullman 

Comptroller Joe Hughes 

Radio-TV Dir Sandy Hallock 

Account Executives. .. .William Arter, Gus 
Bowman, Jr., Ann Duffy, Sandy Hallock, 
Bob Husted, Jim Kelso, Dick Kennard, 
Leo McPherson, John Metzger, Charles 
Mougey, Nick Popa, Walter Seifert, Robert 
Stailey, Martha Sullivan, Staff Taylor, Her- 
bert Wise and John Young. 
Radio Accounts: August Wagner Brewer- 
ies; City National Bank & Trust; DollL'.r 
Federal Savings; Farm Bureau Co-op of Ohio 
(Feeds, fertilizers, gas, oil, appliances) ; La- 
zarus Basement (Department Store) ; T. Mar- 
zetti Co. (Salad Dressings) ; Buckeye Foods 
Co. (Potato Chips) ; Click's Furniture; Ohio 
State Fair, all Columbus, Ohio 

TV Accounts: August Wagner Breweries, 
Dollar Federal Savings, Lazarus Basement, 
Marzetti's, Ohio State Fair, Buckeye Foods, 
all Columbus, Ohio; Styron-Beggs Co. 
(Cough Syrup), Newark, Ohio; Marble Cliff 
Lumber Co.; Majestic Paint; Nationwide 
Insurance Agents, all Columbus, Ohio. 

HAROLD CABOT & CO.. INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 
AAAA— ABP— ANPA— AFA— AB C 

President Harold Cabot 

Exec. Vice-President Edward F. Chase 

William H. Ganick, Joseph Wallace, Eu- 
gene MacArthur 

Media Dir David R. Williams 

Radio-TV Dir Harold Cabot, Jr. 

Radio & TV Accounts: New England Tel. 
&Tel., Boston, Mass.; Clicquot Club, Millis, 
Mass.; S. S. Pierce Co., Boston; New Eng- 
land Electric System and Gas Division, Bos- 
ton; Boston Gas Co., Boston, Mass.; Carling 
Black Label Beer (N.E.), Cleveland, Ohio. 

CALKINS & HOLDEN. INC. 

247 Park Ave., New York 17, N. Y. 
Phone: PLaza 5-6900 
AAAA— ABP— ANPA 

Chairman of Board J. Sherwood Smith 

President Harold L. MeCIinton 

Secy.-Treas James Jeffrey 



Vice-Presidents M. E. Carlock, 

Paul Smith, R. W. Robb, W. B. (;eoghegaii, 
W. C. Pank 

Chrm. Pans Bd J. B. van Urk 

Research Director Warren Rebell 

Merchandising Dir Harry A. Apeler 

Director of Radio-TV Peter A. Krug 

Producer John D. Held 

Branch Offices 

Prudential Plaza, Chicago. 111. 

Phone: Randolph 6-3830 

Vice Pres Philip M. White 

712 S. Curson Ave., Los Angeles, Calif. 
Phone: York lU.i 

Vice Pres Harry W. Will 

604 Roanoke Bldg., Minneapolis, Minn. 
Phone: Main 3086 

Manager George Ludcke 

Radio Accounts: Crane & Company (sta- 
tionery), Dalton, Mass. ;Marshall Field & Co., 
Chicago, 111.; Oakite Products, Inc. (clean- 
ing compound). New York City; Prudential 
Insurance Company of America, Newark, 
N. J.; Berlitz School of Languages; State 
St. Council. 

TV Accounts: Marshall Field & Co., 
Chicago, 111.; Oakite Products, Inc. (clean- 
ing compound). New York City; Prudential 
Insurance Company of America, Newark, 
N. J.; New York Stock Exchange. 

CAMPBELL-EWALD COMPANY 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB—PPA—PIB—APA 

ABO-ABP 
Pres. & Chairman of Board.. Henry G. Little 

Executive V. P Clarence Hatch, Jr. 

Sr. V.-P., Secy.-Treas Lawrence R. Nelson 

Sr. V.-P., Media Dir J. J. Hartigan 

Sr. V.-P Edward A. Schirmer 

Sr. V.P., Dir. of Client Services ..John H. 

Forshew 

Asst. Trea. & Comptroller H. P. Cook 

Vice-Presidents Colin Campbell, 

Halsey Davidson, George W. Davis, W. P. 
Stewart, W. H. Gage, Jr. 

V.P., Asst. to Pres Thomas B. Adams 

V.-P., Radio & TV Dir P. L. McHugh 

V.P., Copy Director Walter B. Booth 

V.P., Art Director James N. Hastings 

Vice President M. Craig Miller 

V.P., Production Mgr Carl G. Maier 

Branch Offices 

488 Madison Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-3400 

V.-P. and Mgr Frank W. Townshend 

Radio & TV Dept Arthur R. Ross 

Space Buyer John A. Blomstrom 

230 N. Michigan Avenue, Chicago I, 111. 
Phone: CEntral 6-1946 

V.P. and Mgr Reginald G. Carey 

Space Buyer John D. Varnier 

Vice President Earl W. Clements 

3460 Wilshire Blvd.. Los Angeles, Calif. 
Phone: DUnkirk 9-1334 

V.P., West Coast Mgr Richard C. Francis 

Mgr. Los Angeles Office. . .Rfchard W. Byrne 



159 



What's happened I 

to all the advertising ideas? 



Of recent years it has become slightly unfashionable 
for an advertising agency to suggest that 
maybe its chief reason for being is to spawn, for 
its clients, advertising ideas that are perfect 
wows and hellers. 



Instead, m solicitmg business, an agency 
will sedately emphasize its organization, its 
branch offices, its research department, 
that amorphous activity known as 
"merchandising" — which can mean almost 
anything the occasion happens to call for; the 
fact that none of its major executives got their 
experience in advertising but grew up in some 
business far removed from operating an agency, 
or that the agency has had remarkable success 
in buying already established radio or tv shows 
with high ratings. That's not the way the 
advertising business helped change the whole 
face of America. 

It did it on ideas. Ideas that paid off and, 
in paying off, became part and parcel of our 
daily thought and language. 



Our organization has a consistent record for 
producing ideas — a record that goes far back 
beyond our banding together to start this 
agency — which, of course, was a new idea 
in itself and still another one that has 
managed to pay off. 



JIMMY FRITZ 

and Associates 

7680 North Vine Street • Hollywood 28, California 

160 




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ADVERTISING AGENCIES 



0<=>0 



235 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-0145 

V.-P. and Mgr T. Milburn Johnston 

45 Edgewood Ave., Atlanta 3, Ga. 
Phone: JAckson 4-3858 

Manager Arthur T. Duhaime 

1737 "H" St., N. W., Washington 6, D. C. 
Phone: REpublic 7-7400 

Manager John L. Lowden 

Bryan & Bullington Sts., Dallas 1, Texas 
Phone: Randolph 2094 

Manager George A. Back 

4010 Washington Ave., Kansas City 11, Mo. 
Phone: Jefferson 1-5601 

Manager Ross C. Morgan, Jr. 

1750 N. Vine St., Hollywood, Calif. 
Phone: HOUywood 9-2931 

Manager Richard L Eastland 

Account Exec, for Radio, TV. .Wiliard Hanes 

441 Vine St., Cincinnati 2, Ohio 

Phone: MAin 1-0500 

Manager James E. Defebaugh 

1700 Broadway, Denver 2, Colo. 
Phone: TAbor 5-5231 

Manager Richard H. Katerndahl 

Radio Accounts: Chevrolet Motor Div., 
General Motors Corp.; The Detroit Edison 
Co.; Allen B. DuMont Laboratories, Inc.; 
General Motors Acceptance Corp.; General 
Retail Corp., Div. of General Shoe Corp.; 
Goebel Brewing Co.; iNational Bank of De- 
troit; Rheem Manufacturing Co.; United 
Motors Service Div., General Motors Corp. 

Television Accounts: Chevrolet Motor Div., 
General Motors Corp.; The Detroit Edison 
Co.; Allen B. DuMont Laboratories, Inc.; 
General Retail Corp., Div. of General Shoe 
Corp.; Goebel Brewing Co.; National Bank 
of Detroit; Rheem Manufacturing Co.; 
United Motors Service Div., General Motors 
('orp. 

CAMPBELL-MITHUN. INC. 

1300 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 9-7383 

AAAA 

President Ray 0. Mithun 

Exec. Vice-Pres Albert R. Whitman 

Vice-Presidents Kenneth D. Ruble 

B. E. Howard, R. L. Forrest, Lee A. Ter- 

rill, Mr. Oakley Birdwell, Alden Grimes, 

Ralph Zeuthen 

Treasurer Beatrice N. Sandquist 

Secretary E. B. Flynn 

V.P., Radio-TV Dir Arthur H. Lund 

V.P., Exec. Art Dir E. W. Turner 

V.P., Creative Dir Joe E. Ratner 

V.P., Plans Bd. Supvr. Julian Watkins 

Copy Chiefs Mort Henderson, 

Arnold Aslakson, Leo Kennedy, Anne Law- 

Delschlager, Robert Donnelly 

ler, Dan Hulbert, Fred Jones, Kenneth 
Acct. Supervisors M. Oaklev Bidwell, 

Blake Cox, Richard Forrest, B. E. Howard, 

Kenneth Ruvle, James Smith, Lee A. Ter- 

rill, Ralph Zeuthen. 
Acct. Executives. .. .Walter Angrist, William 



Barber, Robert Blegen, Edward Boyce, 
Douglas Bronder, Ralph B. Campbell, 
Nicholas Coleman, Peter Edmonds, Wil- 
liam Fuhrer, Walter Geckler, Earl Kirm- 
ser, Fred Meyer, William Munsell, Robert 
Nevin, Palmer Packard, Robert Pile, Wil- 
liam Prince, Todd Thomas, Howard West, 
Ralph Wittgraf, Robert Wold. 
Branch Office 
919 N. Michigan Ave., Chicago 11, 111. 
Phone: DElaware 7-7553 

V.P. & Gen. Mgr G. Bowman Kreer 

V.P., Acct. Exec Phelps Johnston 

Acct. Executives. .. .Harold Bogigian, Perry 
Brand, Thomas Crews, Al Erickson, Harry 
Johnson, Phelps Johnston, Bowman Kreer, 
Thomas Scott, William Stanton, Graeme 
Stewart, Frank Stull, Ben Thomas, Howard 
Worden 
213 HoUywood-Taft Bldg., Hollywood 28. Cal. 
Phone: HOllywood 2-0715 

General Mgr Paul E. Morgan 

TV Dir Ernest P. Andrews 

Radio Accounts: Charmin Paper Mills 
(Paper Towels, etc.). Green Bay, Wis.; Theo 
Hamm Brewing Co., St. Paul, Minn.; The 
Kroger Co. (Grocery Products), St. Louis, 
Mo.; Land O'Lakes Creameries (Dairy Prod- 
ucts) Minneapolis, Minn.; The Larsen Co. 
(Canned Foods) Green Bay, Wis.; John Mor- 
rell & Co., Red Heart Div., (Dog, Cat Food), 
Chicago; Nash Coffee Co., St. Paul, Minn.; 
Nash-Finch Co. (Canned Foods) St. Paul, 
Minn.; Northern States Power (Electric 
Power and Prod) Minneapolis, Minn.; 
Northwestern National Bk. (Banking Ser- 
vice) Minneapolis, Minn.; F. H. Peavey & 
Co. (Feeds), Minneapolis; Pillshury Mills, 
Inc. (Flour, Refrigerated Products, Feeds) 
Minneapolis; Quality Chekd Dairy Products, 
Chicago; Top Value Enterprises (Trading 
Stamps) Dayton, Ohio; Zinsmaster Baking 
Co. (Bakery Goods), Minneapolis; Misha- 
waka Rubber & Woolen Mfg. Co. (Clothing) 
Mishawaka, Ind. 

TV Accounts: American Dairy Assn. 
(Product Adv. & Merchandising) Chicago; 
Charmin Paper Mills (paper Towels, etc.) 
Green Bay, Wis.; Fenn Bros. (Candy) Sioux 
Falls, S. Dak.; Go'.d Seal Co. (Glass Wax, 
Wood Cream, Snowy Preventive Bleach) 
Bismarck, N. Dak.; Theo Hamm Brewing Co., 
St. Paul, Minn.; Kemps Ice Cream Co. Min- 
neapolis; The Kroger Co. (Grocery Prod- 
ucts) St. Louis, Mo.; Land O'Lakes Cream- 
eries (Dairy Products), Minneapolis; Malt- 
0-Meal Co. (Hot Wheat Cereal) Minneapo- 
lis, Minn.; Midwest Wine Co., St. Paul, 
Minn.; Mishawaka Rubber & Woolen Mfg. 
Co. (Clothing), Mishawaka, Ind.; John Mor- 
rell & Co., Red Heart Div. (Dog and Cat 
Food) Chicago; Nash Coffee Co., St. Paul, 
Minn.; Nash-Finch Co. (Canned Foods) St. 
Paul, Minn.; Northern States Power (Elec- 
tric Power and Products), Minneapolis; 
Northwest Orient Airlines, St. Paul, Minn.; 
Northwestern National Bk., Minneapolis; 
Pillsbury Mills, Inc. (Flour, Refrigerated 



161 



Music Service for Producers 

The widest choice of music for special program uses from 
the diversified catalogs of: 

ROBBINS MUSIC CORPORATION 

LEO FEIST, INC. 
MILLER MUSIC CORPORATION 



Facilities For Providing Special Music For Special Uses 




THE BIG 3 MUSIC CORPORATION 

799 Seventh Avenue • Nev/ York 19, N. Y. 

JUdson 2-3700 
PROGI^AM MUSIC DEPARTMENT • OSCAR ROBBINS 



162 



0<Z>0 



ADVERTISING AGENCIES 



(XZX) 



Products, Feeds) Minneapolis; Quality 
Chekd Dairy Products, Chicago; Top Value 
Enterprises (Trading Stamps), Dayton, Ohio; 
Zinsniaster Baking Co. (Bakery Goods) Min- 
neapolis, Minn. 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2014 

ABC— ABP— AJMPA 

President David C. Casmir 

Vice President Marvin Casmir 

Copy Dir Nancy B. Wooten 

Art Dir William E. Burgess 

Radio Accounts : New York Allerton Corp., 
(Midston House, Allerton House) New 
York 

TV Accounts: D'amico Fifth Ave., (Beauty 
Consultant) 

CARTER ADV. AGENCY 

912 Baltimore, Kansas City 5, Mo. 

Phone: HA 1-1356 

ABP— ANPA— APA— NAAN— NOAB 

PPA 

President Charles W. Carter 

Exec. Vice-President William G. Rowe 

Vice-President Curtis Bogasch 

Vice-President Fred Klemp, Jr. 

Sec't. Treas M. J. Dahlin 

Radio-TV Accounts: Edward Aaron Corp. 
(Poultry), K. C; Seidlitz Paint & Varnish 
Co., K. C; Metropolitan Savings Asso., Doug- 
las Chemical Co. 

CAYTON. INC., ADV. 

9 East 40th St., New York 16, N. Y. 

Phone: LExington 2-1711 

ABP— ANPA 

President William D'Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Media Dir Hy Crandall 

Time Buyer Sally Luchs 

TV Director Fred Ladd 

Radio Accounts: Wall-Tex Co. (Wall fab- 
ric) Brooklyn, N. Y.; Charles Antell, Inc. 
(Men's hair products) Baltimore, Md. 

TV Accounts: Charles Antell, Inc. Hanovia 
Chem. & Mfg. Co., (health lamps), Miracle 
Adhesive Corp. 

NELSON CHESMAN COMPANY 

240 East 11th Street, Chattanooga 1, Tenn. 

Phone: 6-4942 

ABP— SNPA 

Pres., Space & Time Buyer. Richard H. Leiper 

Secy.-Treas. & Art Dir John Goss 

Radio & TV Accounts: Fleetwood Coffee 
Co., Chattanooga, Tenn. 

lAMES THOMAS CHIRURG CO. 

41 i Park Square Bldg., Boston 16, Mass. 

Phone: HAncock 6-7310 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— SNPA 

Chairman James T. Chirurg 

Treasurer Leo J. Hardiman 



Research Dir Prescott Winkley 

Mgr. Plans Service Dept R. Gaeta 

V.P., Mktg. Dir Howard G. Sawyer 

Media Dir Jackson L. Parker 

Branch Offices 

1612 Chanin Bldg., New York 17, N. Y. 

Phone: MU 7-5040 

V.-P., Gen Mgr D. W. Jackson 

Radio Accounts: Sundial Shoe Co., Man- 
chester, N. H.; Better Home Heat Council 
(Oil Heat), Boston, Mass.; Bassick Co. 
(Casters) 

C. p. CLARK, INC. 

James Robertson Hotel, Nashville 3, Tenn. 
Phone: ALpine 6-4179 

Pres. & Treas D. G. Goodwin 

Copy Chief & Secy J- a-a Nolan 

Radio-TV Accounts: First American Na- 
tional Bank (Institutional), Na hville Coal, 
Nashville Transit Co. 

ROBT. E. CLARKE & ASSOC, INC. 

4017 San Amaros Dr., Coral Gables, Fla. 

Phone: FRanklin 3-5486 

ANPA 

Pres. & Treas., Radio-TV Dir. Robt. E. Clark 

Secretary C. B. Clark 

Radio Time Buyer, Media Director. .Gene- 
vieve Geiss 

Comptroller Gertrude Clements 

Account Executives R. E. Clarke, 

C. B. Clarke 

Accounts: Belcher Oil Co., Florida Na- 
tional Bank & Trust Co., Jewish Floridian, 
Maule Industries, Inc., Radio Station WIOD, 
Ponce Products (Cement), Chemical Re- 
search Corp., Miami Diaper Service, El Com- 
odoro Hotel, Urmey Hotel, U-Steer It, Inc., 
All Miami, Fla.; Milwaukee Beverages, 
Inc., Milwaukee. Wis. 

CLEMENTS COMPANY, INC. 

Horn Bldg., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-0236 

ANPA 

President Alice V. Clements 

V.P. & Copy Chief Elizabeth M. Zindel 

V.P. & Acct. Exec Robert H. Smith 

V.P., Art Dir Stanley F. Squire 

Treas., Dir. of TV David S. Roberts 

Sec'y- & Media Dir Katherine E. King 

HARRY B. COHEN ADV. CO., INC. 

41 East 42nd St., N. Y. 17, N. Y. 

Phone: OX 7-0660 

AAAA— ABC— ABP— ANPA 

President Harry B. Cohen 

V.P., Sec'y Harry B. Cohen, Jr. 

Vice-Pres.-Treas Edith S. Cohen 

Exec. Vice-Pres Edward Aleshire 

Media Director Herbert Stott 

Head Time Buyer Beth Black 

Time Buyer Robert Kelly 

Production Mgr Robert Wahl 

Business Mgr Dave Davidow 

Radio & TV Accounts: The Beaumont Co. 
(4-Way Cold Tablets) St. Louis, Mo.; Grove 
Laboratories, Inc. (Pazo Ointment, Fitch 



163 




JIMMY WAKELY 

(America's Most 

Versatile Singer) 



RECORDS 

Santa Fe Trail — Decca LP 
Western Classics Album 

Blue Nose Mule 
Single — Decca 



RADIO 

The Jimmy Wakely Show 

5th Year for Bristol-Myers 

(Vitalis — Bufferin) 
CBS Radio — Sunday Nights 



RODEOS 

Just broke all records for 
attendance — TRI STATE FAIR 
Amarillo, Texas 
Lake Charles Annual Rodeo 
Lake Charles, Louisiana 



TELEVISION 

Recent guest shots 
Steve Allen Show — NBC-TV 
Ozark Jubilee — ABC-TV 
Western Ranch Party — 
Screen Gems 



PRESS RELATIONS 
HAL SPECTOR 



PERSONAL APPEARANCES 
MCA 



164 



*<Z>fl 



ADVERTISING AGENCIES 



(KZ>0 



Shampoos) St. Louis, Mo.; Pharma-Craft 
Co. (Fresh Deodorant, Ting, Surgeons Lo- 
tion) Batavia, IlL; Lydia E. Pinkham Med 
Co. (Tablets & Veg. Compound) Lynn, 
Mass.; West End Brewing Co. (Utica Club 
Beer), Utica. N. Y.; B. T. Babbitt, Inc. 
(Cilini), New York; Chattanooga Medicine 
Co. (Black Draught & Syrup of Black 
Draught) Chattanooga, Tenn.; Doeskin Prod- 
ucts (Tissues) New York; Frenrhette Co. 
(Salad Dressing) New York, N. Y. 

COHON. HERBERT W.. CO. 

565 Fifth Ave., New York 17, N. Y. 

Phone: PLaza 5-r)624 

APA— ABP 

Pres., Media Dir .Herbert W. Cohon 

V.P., Art Dir Irving M. Cohon 

Acct. Execs H. W. Cohon, I. M. Cohon 

COMPTON ADVERTISING, INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: PLaza 4-1100 

AAAA— ABC— ABP— ANPA— APA 

Bd. Chrmn., Dir Robert D. Holbrook 

V. Bd. Chrmn., Dir John K. Strubing, Jr. 

President, Director. .. .Barton A. Cunimings 

Exec. V.P., Dir. & Creative Dir 

Alfred Seaman, Jr. 

Senior V. Pres., Dir C. James Fleming, Jr. 

Vice Pres., Dir Henry R. Bankart, 

Allen F. Flouton, William J. Heggen, Jack 
P. Rees, Olin A. Saunders 

V.P., Sec'y., Dir Henrv Haines 

V.-P. & Dir. Radio-TV 

Programming Lewis H. Titterton 

V.-P. Chg. Radio-TV Dept Storrs Haynes 

V.-P. & Dir. of Media Frank B. Kemp 

Publicity Dir Elle Kofler 

Branch Offices 

141 West Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-6935 

V.-P., Manager L. 0. Holmberg 

744 N. Fourth St., Milwaukee 3, Wise. 
Phone: BRoadway 1-9475 

Manager Richard M. Davis 

8733 Sunset Blvd., Los Angeles 46, Calif. 
Phone: CRestview 4-7548 

V.P Waldo H. Hunt 

V.P^, Radio & TV Alvin Kabaker 

703 Market St., San Francisco, Calif. 
Phone: GArfield 1-4854 

V.P., Mgr Norman E. Mork 

Equitable Bldg., Hollywood 28, Calif. 
Phone: HOUywood 9-8107 

Manager James Pollak 

Radio & TV Accounts: The Allis-Chalmers 
Mfg. Co.; American Can Co.; M. K. Goetz 
Brewing Co., (Country Club Beer); The 
Goodyear Tire & Rubber Tire Co.; New 
York Life Insurance Co.; Personal Prod- 
ucts Corp. (Yes Tissues); Phelps-Dodge, 
Copper Prods. Corp.; The Procter & Gam- 
ble Co.; Kelly-Springfield Tire Co.; The 
Socony Mobil Oil Co.; Standard Brands, Inc. 
(Chase & Sanborn Coffee, Instant Chase & 
Sanborn Coffee). 



COMSTOCK & COMPANY 

651 Delaware Avenue, Buffalo 2, N. Y. 

Phone: Lincoln 6187 

ANPA— PPA— ABP— AFA— APA— NOAB 

FPRA— NBP 

Partners Henry W. Conistock, 

H. Earl Close, Frank J. Hess 
Vice Presidents. .. .T. Sloane Palmer, James 

Wells 
Marketing, Research Dir.. .Herbert Moore 

Art Dir William B. Cormier 

Asst. Art Dir Sam Muffoletto 

Prod. Mgrs A. H. Briggs, 

Grant F. Hess, Otello A. Manna, Harvey 
F. Jeacock 
Account Executives. .. .Henry W. Comstock, 
H. Earl Close, John B. Morton, L. WeUs 
Simonds, T. Sloane Palmer, Grant F. Hess, 
George B. Conner, William L. Conner, Jr., 
Fred C. Egloff, James G. J. Wells, E. Al- 
fred Osborne, Jr., Walter R. Stelley, Eu. 
gene F. Novak, Stewart V. Taylor, Ralph 
L. Gates, George M. Lasez Kay 

Radio & TV Dir Daune J. Miller, 

Eugene F. Novak 

Radio Accounts: Frontier Oil Refining Co., 
Div. Ashland Oil & Refining Co.; Hospital 
Service Corp. of Western New York, (Hos- 
pital & Surgical Plans) ; Manufacturers 
and Traders Trust Co. (Banking Services); 
WGR Corporation, (Station WGR-Radio & 
TV); Keebler Biscuit Co. (Cookies, 
Crackers), Buffalo, N. Y.; Westfield Maid 
Cooperative Assn. (Grape, Tomato Juice), 
Westfield, N. Y. : Metropolitan Chevrolet 
Dealers Assn., Buffalo. N. Y.; O'Keefe Brew- 
ing Co., Ltd., Toronto, Ont. 

TV Accounts: Art Metal Construction Co. 
(Steel Office Furniture, Visible Index Sys- 
tems. Filing & Indexing Supplies) ; Frontier 
Oil Refining Co., Div^ Ashland Oil & Re- 
fining Co., Inc.; Hospital Service Corp. of 
Western N. Y. (Hospital & Surgical Plans); 
Manufacturers & Traders Trust Co., Morrison 
Steel Products, Inc. (Mor-Sun Furnaces, Roly- 
Door Steel Garage Doors, Carry-All Truck 
Bodies) ; WGR Corp. (Station WGR-Radio & 
TV); Keebler Biscuit Co. (Cookies. Crack- 
ers), Buffalo, N. Y.; Westfield Maid Coopera- 
tive Assn. (Grape, Tomato Juice), Westfield, 
N. Y. ; Metropolitan Chevrolet Dealers Assn.. 
Buffalo, N. Y.; O'Keefe Brewing Co., Tor- 
onto. Ont. 

ROBERT CONAHAY. INC. 

261 Madison Ave., N. Y. 16, N. Y. 

Phone: MUrrav Hill 2-5645 

ABP— AJVPA 

President Robert S. Conahay 

Secretary Robert Conahay III 

V.-P. & Copy Chief Frank Denman 

V.-P. Market Research . Benjamin B. Mitchell 

Art Dir Claude Hurd 

Production Mgr John S. Wassmer 

Media Dir., Space & 

Time Buyer Marie Hughes 



165 



THE WORLD OF FASHION* 
CONDUCTED BY AL DAVIDSON 




Al Dai'idsoii in/eriieu": Pcric Mcita at World Premiere 

"'An original series of fashion program interviews with leaders in the 
fashion world, and featuring penetrating commentary by Al David- 
son, noted New York fashion commentator and public relations con- 
sultant to:** 



Oleg Cassini 
Paul McCobb 



Elsa Schiaparelli 
Larry Aldrich 



Available on transcription, tape and film for advertisers interested in national-regional 
syndication, or for direct sale to radio and television stations . . . Contact: 



Bill Bertenshaw 

Radio & TV Roundup Productions 

1 1 1 Maplewood Avenue Maplewood, New Jersey 

Plaza 5-0868 Plaza 9-4500 South Orange 3-1044 



" *: and many more 



166 



0<I>0 



ADVERTISING AGENCIES 



0<Z>0 



Comptroller Irene C. Sala 

Radio Accounts: Chesapeake & Ohio RaU- 
road, Cleveland, Ohio; Knott Hotels, New 
York, N. Y.; Beekman Tower Hotel; Colon- 
ia. Inc. (4711 Cologne). 

THE CONDON COMPANY 

Rust Bldg., Tacoma 2, Washington 

Phone: MArket 8155 

ABP— ANPA— APA— NBP— AAAA— NOAB 

PPA 
Partners Roscoe A. Smith 

Victor Kaufman 

Art Dir Daniel J. Snope 

Production Mgr Mildred Nelson 

Acct. Executives Roscoe A. Smith 

Victor Kaufman, Kay Shinn, Harold C. 

Dixon, Gordon Bennett, James Shulz 

Accounts: Buckley-King Funeral Sen; 
Douglas Fir Plywood Assn.; Fuel Oil Service 
Co.; Harmon, F. S. Mfg. Co.; Kirk, G. R. 
Co.; KTNT-TV, Tacoma, Wash.; Laucks 
Laboratories Inc.; Northwest Syndicate; Pa- 
cific First Federal Savings & Loan Assn.; 
Puget Sound National Bank; St. Paul & Ta- 
coma Lbr. Co.; Silver Springs Brewing Co.; 
Tacoma Savings & Loan Assn.; Tribune Pub- 
lishing Co.; United Pacific Ins. Co.; Ward 
Smith Inc. 

» THOMAS F. CONROY, INC. 
1101 Majestic Bldg., San Antonio, Texas 
Phone: CA 7-3456 
A.4AA— ABP— ANPA 

President Thomas F. Conroy 

Gen. Mgr Charles Huey 

Copy Chief, Radio-TV Dir..Wm. H. Holchak 
Media Dir., Time Buyer. .. .Bemice Cullen 

Art., Prod. Mgr E. E. Ogilvie 

Public Relations Dir Ernie Brant 

Radio Accounts :Express-Publishing Co.; 
Perry Shankle Co. ( Wholesale Distr.) ; Hoff- 
man-Hayman Coffee Co.; Lone Star Brewing 
Co.; Interstate Theatres; Studer Photo Co.; 
H. E. Butt Grocery Co.; Sommers Drug 
Stores; Mode O'Day (Ladies Ready to 
Wear); Security Finance Co.; Quaker Oats 
Co.; Pioneer Flour Mills. 

TV Accounts: H. E. Butt Grocery Co.; 
Hoffman-Hayman Coffee Co.; Express-Pub- 
lishing Co.; Interstate Theatres; Pioneer 
Flour Mills; Security Finance Co.; Som- 
mers Drug Stores; Studer Photo Co.; Lone 
Star Brewing Co. 

CO-ORDINATED ADV. CORP. 

16 W. 46th St., New York 36, N. Y. 

Phone: JUdson 2-2100 

ABP 

Chrmn., Pres Lester L. Wolff 

Exec. V.P., Treas., Time By r.. Irving Herz 

V. P., Art Dir Louis DeNunzio 

Copy Chief Marybelle Lantsberry 

Mediq Dir., Virginia Ruggiero 

Radio & TV Dir Charlotte Armstrong 

Publicity Dir Gerald Zipper 

Pub. Relations Dir Walter Reed 

Vice Pres Arthur A. Peltz 



COX & TANZ ADVERTISING 

333 S. 21st St., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-7502 

ABP— ANPA 

Owner Eugene R. Tanz 

Office Manager Mrs. John Bilyi 

TV Director J. Kirkconnell 

Radio Bcstg. Dir Paul Stern 

Art Director R. Rivers 

Radio Bcstng. Dir Mrs. Mario Flamini 

Radio Accounts: ABC Chicks, Lancaster, 
Pa.; Jim Brady Shoes, Philadelphia; Brooks 
Clothing, Philadelphia; Badder & Snoke 
(Shoes) Philadelphia; Colonial Floor Cover- 
ing, Philadelphia; Fox Petroleum Co. (Fuel 
Oil) Philadelphia; M & M Auto Seat Cover 
Co., Philadelphia; Minit Man Car Wash Co., 
Philadelphia; Manchester Laundry, Phila- 
delphia; Mort Co. (Hardware), Almonesson, 
N. J.; Sunset Beach (Amusement Park) Al- 
monesson, N. J.; Tappins (Jewelry) New- 
ark, N. J.; Day Stores (Clothing) New York, 
N. Y.; Viking Theatre, Philadelphia; Van 
Sciver Co. (Furniture) Philadelphia; Xcel 
Products Co. (Metal Storm Sash, Metal 
Awnings) Philadelphia. 

TV Accounts: Jim Brady Shoes, Phila- 
delphia, Pa.; Export Import Clothing, Ches- 
ter, Pa.; M & M Auto Seat Cover Co., Phila- 
delphia; Minit Man Car Wash Co., Phila- 
delphia ; Tappins Jewelry Stores, Newark, 
N. J.; Thornton-Fuller Co. (Automobiles) 
Philadelphia, Pa.; Viking Theatre, Phila- 
delphia; Xcel Products Co., Philadelphia. 

Estimated Radio & TV Billings: $350,000. 

JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington 99, Del. 

Phone: OLympia 5-6185 

ABP— ANPA— AAAA— AFA 

President J. Gorman Walsh 

Sec.-Treas Kathleen A. Walsh 

Vice Pres Ruth Craig 

Account Executives J. Gorman Walsh, 

Kathleen A. Walsh, WiUiam H. Gordy, 

George H. Straley 
Radio, TV Time Buyers.. J. Gorman Walsh, 

Ralph R. Swann 

Radio Accounts: Joseph Bancroft & Sons 
Co. (Textile Finishing) Delaware Coach Co., 
Delaware Power & Light Co., Wilmington, 
Del.; Diamond Ice & Coal Co. (Fuels, Home 
Products), Equitable Security Trust Co., 
Wilmington, Del.; Group Hospital Service, 
Inc. (Blue Cross) Wilmington, Del. 

Estimated Radio Billings $40,000. 

CRAMER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 2, Wis. 

Phone: BRoadway 6-3500 

AAAA— ABC— ABP— ANPA— AFA 

President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Exec. Vice-Pres.-Treas C, W. Faude 

Secretary F. Aumueller 

Vice-Pres. in Chg. Media L. H. Ness 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, N. L. Telander 
Radio-TV Director Roger W. LeGrand 



167 




STAN BURNS 

BUtterfield 8-6507 



Announcer • MC 
heard twice daily— 
WINS 

. KASH BOX QUIZ 

• STAN THE SPINNER 




168 



o<:i>o 



ADVERTISING AGENCIES 



0<Z>0 



Radio-TV Time Buyer Loretta Mahar 

Radio-TV Acct. Execs K. Regard, 

J. Pritchard 
Dir. of Marketing H. V. Swenson 

Radio Accounts: Blue Cross (Hospital 
Plan), Milwaukee; Milwaukee Gas Light Co., 
First Federal Savings & Loan Association of 
Wisconsin (Savings & Loan Assoc), Milwau- 
kee, Wis.; The Milwaukee Co. (Invest- 
ments), Milwaukee; Wisconsin Telephone 
Co.; First Wisconsin Nat'l Bank; Frank's 
Pure Food Co., Racine, Wis.; William Heine- 
mann Creameries, Kewaskum, Wis.; 

TV Accounts: Milwaukee Gas Company 
(Gas Utility), Milwaukee, Wis.; Wisconsin 
Telephone Co., Milwaukee; Aluminum Goods 
Mfg. Co. (Mirro Cooking Utensils), Manito- 
woc, Wis.; Associated Hospital Service; First 
Federal Savings & Loan Ass'n; First Wiscon- 
sin Nat'l Bank; Evinrude (Outboard 
Motors), Milwaukee, Wis.; Frank's Pure 
Food Co., Racine, Wis.; Heinemann Dairy 

^ CROLLY ADV. AGENCY 

■ 42 E. Market St., Wilkes-Barre, Pa. 
Phone: VAlley 2-7191 
ANPA 

President Phil A. O'Neill 

Vice President Thomas J. O'Neill 

Accounts: Burschel Dairy Co., Scranton, 
Pa.; Jordan the Hatter (Men's Furnishings) 
Wilkes-Barre, Pa. ; McLaughlin Funeral Ser- 
vice, Wilkes-Barre, Pa.; Nelson Brothers, 
Inc. (Upholstered Furnishings) ; Radio Sta- 
tions WAZL, Hazleton, Pa.; WBRE, Wilkes- 
Barre, Pa.; WHLM, Bloomsburg, Pa.; 
WHOL, Allentown, Pa.; WIDE, Biddeford- 
Saco, Me.; WVDA, Boston, Mass.; Second 
National Bank, Wilkes-Barre, Pa.; TV Sta- 
tion WBRE-TV, Wilkes-Barre, Pa.; Vaughn's 
Bakery, Berwick, Pa. 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: MUrrav Hill 34900 

AAAA— ANPA— PPA—ABP— NOAH 

APA 

Chairman of the Board Fred H. Walsh 

President John P. Cunningham 

Exec. V.P Robert R. Newell 

Senior Vice Presidents. .. .George Fowler, 
Wm. Reydel, Herbert Fox, Carl Geigerich, 
Herbert Thwaite, John Williams 

Sr. V.P., Sec'y Edward Conistoek 

Sr. V.P., Treas George A. McMoran 

Branch Offices 

8721 Sunset Blvd., Hollywood 46, Calif. 

Phone: CRestview 4-7241 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: SUperior 7-3116 

Exec. V.P Ivan Hill 

Radio Accounts: Colgaet-Paknolive Co. 
(Super Suds); Sunshine Biscuits, Inc. (All 
Products); E. R. Squibb & Sons; Narragan- 
sett Brewing Co. (Beer and Ale) ; J. A. Fol- 
ger & Co. (CoJfee) ; Chase Manhattan Bank; 
Italian Line (Travel) ; Eversharp, Inc. 

TV Accounts: Colgate-Palmolive Co. (Su- 
per Suds); Sunshine Biscuits, Inc. (All 



Products) ; Narragansett Brewing Co. (Beer 
& Ale); A. T. & T. (Yellow Pages); J. A. 
Folger & Co. (Coffee); Chase Manhattan 
Bank; Eversharp, Inc.; Brooklyn Gas Co.; 
Smith-Corona (Typewriters). 

BRISACHER, WHEELER DIV. OF 
CUNNINGHAM & WALSH, INC. 

1600 Bush St., San Francisco 9, Calif. 
Phone: PRospect 6-2600 

President Franklin C. Wheeler 

Exec. V.P Walton Purdom 

Vice Presidents . . Robert Brisacher, Clifford 

Ball, Bradford Collins 

Sec'y.-Treas Mrs. Emil Brisacher 

V.P., Radio-TV Dir Howard Grossage 

Media Dir Richard Clark 

Time Buyer Mary Liz Lieber 

Branch Office 

350 Fifth Ave, New York 1, N. Y. 

Phone: BRyant 9-5600 

V.P., Mgr Richard Ide 

Radio Accounts: Hershel Calif. Fruit Prod, 
ucts (Contadina Tomato Paste), San Jose, 
Calif.; Richmond Chase Co. (Hearts Delight 
Nectars), San Jose, Calif.; Wheatena Corp. 
(Wheatena Cereal) Rahway, N. J.; San 
Francisco Milk Industry; Calif. Dairy In- 
dustry Advisory Board, Sacramento; Sac- 
ramento; Milk Council; Pacific Intermoun- 
tain Express, San Francisco. 

TV Accounts: Calif. Dairy Industry Ad- 
visory Bd.; San Francisco Milk Industry. 

THE MAYERS DIV. OF 
CUNNINGHAM & WALSH, INC. 

2301 W. Third St., Los Angeles 57, Calif. 
Phone: DUnkirk 8-2111 

President Henry Mayers 

Exec. V.P. Sec. 

Radio-TV Dir D. C. Johnson 

V.P Robert Davis 

Treasurer Sophie Mayers 

Media Dir., Time Buyer Beth Broberg 

Radio Accounts: Sears, Roebuck & Co., 
Los Angeles, Calif.; Bandini Fertilizer Co.; 
Glendale Federal Savings & Loan Assn.; 
Hoffman Candy Co.; Muller Brothers. 

TV Accounts: Sears, Roebuck & Co.; 
Hoffman Candy Co.; Bandini Fertilizer Co.; 
Case-Swayne Food Packing Co.; Muller 
Brothers. 

CURTIS ADVERTISING 
COMPANY 

270 Park Ave., New York, N. Y. 

Phone: PLaza 5-6333 

ABP-APA 

President Lawrence R. Curtis 

Vice-President S. R. Coombs 

Secy.-Treas Rose Berg 

Art Director C. Grande 

Prod. Mgr., Space Buyer W. L. Gruen 

Publicity Director I. Nichok 

Radio-TV Dir L. R. Curtis 

Research Dir K. Groesbeck 

Rudio-TV Accounts: American Sponge & 
Chamois Co.; Apex Die Cutting Corp.; Bar 
Mart, Inc.; Brett, Wyckoff, Potter, Hamilton; 



169 



BORIS KARLOFF • OVETA CUIF HOBBY • DIANA LYNN 



MARLON BRANDO • ilLY PONS • DOIIOTHY KIRSTEN 
SHIRLEY BOOTH • MAR^fflHlM^. PIAZZA • siO CAESAR 



GWEN VKRDON *GiADY, 
FRANK SINATtA • 
JUDIIH EVELYN • i 
PAUL GMGOm -k 
SALVADOR OAii • 




WiiUAM INGF 
GKETA GA 
ROSAiii\- 
AGNES MO 
CHARLES LA 






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pool * RISE STEVENS 
JAN PEERCE 
w -k LUCIUS BEEBE 
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^ MERLE OBERON 
^ySTER CRABBfc 
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9 



LEY GRANGE ^ .. y. KALTENBDRN 



DESIGNER - JEWELER TO THE STARS 

Charles Walker's design genius in the men's and women's jewelry 
province has been acclaimed for over a decade in the country's 
leading Fashion Publications. 

Without psycho-analyzing, each design, whether it be of antique 
origin or modern enough to merit The Diamonds Of The Year Award, 
is carefully slanted toward the individual taste. 

'"""PETIT (DUSEEua 

16 WEST 58TH ST. . NEW YORK 

170 




»<Z>0 



ADVERTISING AGENCIES 



0<Z>« 



Carolina Shirt Lining Corp.; Cineque Labo- 
ratories (Colorfilms) ; Cloud Coach Airlines, 
Inc.; Eastern Tea Corp.; Federated Pur- 
chaser, Inc.; Gentry Magazine; Gothom 
Instrument & Machinery Co., Inc.; Mac- 
Fadden Foundation; National Pix Slide 
Co.; O'Connell Hat Corp.; Rands Food 
Chain; Regent Shirt Co., Inc.; Seoffee; Silver 
Lining, Inc. ; Stern, Bill Sports Shirts ; Super- 
Cel Cellulose Sponges; Webb & Knapp, Inc. 

DANCER-niZGERALD-SAMPLE. 
INC. 

347 Madison Ave., New York 17, N. Y. 

Pbone: ORegon 9-0600 

AAAA— ANPA— ABC— ABP— AFA 

Chmn. of Bd H. M. Dancer 

President Clifford L. Fitzgerald 

V.P., Sec'y, Gen. Mgr Fred T. Leighty 

Treas., Controller W. F. Mau^an 

V.P., Radio-TV Dir J. J. Neale 

V.P., Radio-TV Comm. 

Prod Norman Mathews 

V.P., Exec. Prod David 0. Nyren 

Sr. Script Supv Eugene Patterson 

Business Mgr Herbert Berger 

Branch Offices 

221 N. La Salle Street, Chicago 1, 111. 

Phone: FI 6-4700 

Exec. Vice-Pres F. Sewall Gardner 

1680 N. Vine St., Hollywood 28, CaL 
Phone: Hudson 2-3256 

V.P.-Mgr J. J. Neale 

114 Sansome St., San Francisco 4, Cal. 
Phone: DO 2-5107 

V.P., Gen. Mgr W. W. Woodbridge, Jr. 

200 St. Clair Ave. West, Toronto 7, Ontario 
Phone WAlnut 4-8425 

V.P. & Mgr Gilbert Nunns 

Radio-TV Accounts: American Chicle Com- 
pany, B. T. Babbitt, Falstaff Brewing Corp., 
General Mills, Inc., Lewis-Howe Co., Procter 
& Gamble Co., Sterling Drug, Inc., U. S. 
Army and Organized Reserve Corp., Ekco 
Products Co., Nestle Co., Inc., Best Foods, 
Lady Esther, Peter Paul Co., Pfaff Sewing 
Co., Wine Growers Guild; Liggett & Myers 
Co. (L & M Cigarettes) ; Carter Products, 
Inc.; McKesson & Bobbins, Inc. 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 1-6700 

AAAA— ABP— ANPA— NOAB—PPA 

OAAA ABC 

Chm. of the Bd.. . .Robert M. Ganger (N. Y.) 

President P. J. Orthwein 

Vice Pres.-Treas E. D. Cronk 

Exec. V.P., Dir Harry Chesley, Jr. 

Secretary H. 0. Vogt 

Mgr., Radio & TV Dept Harry Renfro 

Branch Offices 

430 Park Ave., N. Y. 22, N. Y. 

Phone: PLaza 8-2600 

Cbm. of Bd Robt. M. Ganger 

Vice-President J. Y. Brown, Jr. 

Manager, Radio-TV Dept F. S. Ott 

Terminal Tower Bldg., Cleveland 13, 0. 
Phone: TOwer 1-3911 



Vice-President Stanley P. Seward 

57 Bloor St. W„ Toronto, Ontario, Can. 
Phone: WAlnut 1-3135 

Vice-President G. P. Altenbernd 

75 Eighth St. N.E., Atlanta 5, Ga. 
Phone: TRinity 2-8815 

Vice-President J. Hixon Kinsella 

3450 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3171 

Vice President ' Vern Eastman 

Prudential Plaza, Chicago, 111. 
Phone: Michigan 2-5332 

Vice Presidents J. B. Wilson, 

W. C. Edwards 

Manager, Radio-TV Dept T. F. Westcott 

Texas Nat'l Bank Bldg., Houston 2, Texas 
Phone: CApitol 4-9751 

Vice-President J. Bob Wilson 

Publicidad D'Arcy, S.A., Paseo de la 

Reforma. 330 Mexico, D. F. 

Phone: 35-14-61 

Vice President E. A. HaUett, Jr. 

1125 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-7881 

Manager J. C. Cowhey 

Radio Accounts: Laclede Gas Co., St. Louis, 
Mo.-; General Tire & Rubber Co., Akron, 
Ohio; Anheuser-Busch, Inc., St. Louis, Mo.; 
Gerber Products Co., Fremont, Mich.; 
Friedman-Shelby Div., Int'l Shoe Co., St. 
Louis, Mo.; Standard Oil Co. (Indiana), 
Chicago; Lance, Inc., Charlotte, N. C; 
Houston Lighting & Power Co., Houston, 
Texas; G. S. Suppiger Co., CoUinsviUe, 111.; 
Reardon Paint Co., St. Louis, Mo.; Patterson- 
Sargent Paint Co., Cleveland, Ohio ; Banquet 
Canning Co., St. Louis, Mo. 

TV Accounts: Laclede Gas Co., St. Louis, 
Mo.; General Tire & Rubber Co., Akron, 
Ohio; Anheuser-Busch, Inc., St. Louis, Mo.; 
Gerber Products Co., Fremont, Mich.; Stan- 
dard Oil Co. (Indiana), Chicago; Lance, 
Inc., Charlotte, N. C; Houston Lighting & 
Power Co., Houston, Tex.; G. S. Suppiger 
Co., Collinsville, 111.; Reardon Paint Co., St. 
Louis, Mo.; Friedman-Shelby Div., Int'l Shoe 
Co., St. Louis, Mo.; Patterson-Sargent Paint 
Co.; Banquet Canning Co.; Olin-Matbieson 
Chemical Corp., New York. 

HERSCHEL Z. DEUTSCH & CO.. 
INC. 

30 E. 60th St., New York 22, N. Y. 

Phone: PLaza 3-1788 

ABP— ANPA 

President Herschel Z. Deutsch 

Secty M. A. Dentsch 

Trcas Robert Stone 

Media Director Madeleine Allison 

Radio Accounts: E. T. Browne Drug Co. 
(Palmer's "Skin-Success"), New York; M. J. 
Breitenbach Co. (Pepto-Mangan), New 
York; Lander Co. (Dixie Peach), New York; 
Household Products, Inc. (Sulfur-8, Gloss 8), 
Stamford, Conn.; Associated Sepian Prods. 
(Toiletries Cosmetics, etc.). New York, N. Y. 

TV Accounts: Associated Sepian Products 
(Toiletries, Cosmetics), New York, N. Y. 



171 



GATHERING PLACE OF 
THE AD AGENCY, 
TV AND RADIO 
PROFESSIONS 




RESTAURANT 

9 EAST 48th STREET PLaza 3-5852 
NEW YORK CITY 



LUNCHEON, COCKTAILS, DINNER 



172 



(KI>0 



ADVERTISING AGENCIES 



0<ZX' 



DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 

ABP— APA— AAAA— ANPA 

President Arnold R. Deutsch 

Vice-President Van M. Evans 

Secretary Henry Geissenheimer 

Art Dir Martin Schreiber 

DITTMAN & KANE. INC. 

225 S. 15th St., Philadelphia 2, Pa. 

Phone: PE 5-1546 

ANPA— PPA 

Chairman H. M. Dittman 

Pres., Treas., Radio-TV Dir.. . .J. Jessie Kane 

V.P., Acct. Exec Paul Kane 

Sec'y-, Copy Chief E. Horwitz 

Art Dir Samuel Irving 

Publicity Dir Phoebe Seigle 

DOE-ANDERSON ADV. AGENCY 

.315 Commonwealth Bldg., Louisville 2, Ky. 

Phone: JUniper 5-3193 

ANPA— APA— PPA— ANPA— ABP 

Acct. Execs Elmer H. Doe, 

Warwick Anderson, George W. Emerson, 
Kenneth W. Erdman, Larry Barker 

Media Buyer Miss G. P. Wagner 

Production Manager J. B. Peterkin 

Accounts: Peters, Griffin, Woodward, Inc., 
N. Y., N. Y.; Radio Stations: KTHS, Little 
Rock, Ark.; KWKH, Shreveport, La.; 
WAVE, Louisville, Ky.; WDAY, Fargo, 



N. D.; WHO, Des Moines, Iowa; WJEF, 
Grand Rapids, Mich.; WKZO, Kalamazoo, 
Mich.; TV Stations: KOLN-TV, Lincoln, 
Neb.; WAVE.TV, Louisville, Ky.; WKZO- 
TV, Kalamazoo, Mich.; WDAY-TV, Fargo, 
No. Dak.; WHO-TV, Des Moines, Iowa; 
KTHV, Little Rock, Ark. 

DOHERTY. CLIFFORD. STEERS & 
SHENFIELD, INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: BRyant 9-0445 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— AFA 

Chr. of the Bd Donald K. ClifiEord 

Pres., Secy William E. Steers 

Treasurer Nelson 0. Argueso 

Asst. Secy Marie L. Brennan 

Vice Presidents Francis J. Doherty, 

Joel F. Jacobs, Harry M. Ireland, William 
E. Holden, Robert Hayes, John H. Owen, 
James R. Frankenberry, Robert M. Curtis, 
Martin Oeschner. 

V.P., Creative Dir James F. Egan 

V.P., Art Dir Robert E. Shaw 

V.P., Publicity Dir Richard Fehr 

V.P., Dir Pro- 
fessional Div Dr. Philip Reichert 

V.P., Dir. of Research. .Lawrence J. Hubbard 

V.P., Media Dir Donald H. Quinn" 

V.P., Dir. Radio-TV 

Commercials Harry Bressler 

V.P., Copy Superv Howard S. Foley 



CASTIIVG EVERYTHING 

from a TV COMMERCIAL to a FEATURE FILM! 

^ Personalities, Announcers, 

j^cultl Variety Talent, Specialties, 

TV Dramatic Talent 



ARTISTS 



\cr 



REPRESENTATIVE 



AND 



W^Central Casting 

Extras — Stunt Men — Bits — Leads — Stars 

for FEATURE FILMS and TV SHOWS ! 

Casting for ELIA KAZAN — M-G-M — 

COLUMBIA and Other Major Studios 




1639 Broadway — N. Y. C. 



COlumbus 5-0756 



173 



UNITED PUBLIC RELATIONS, INC. 

120 EAST 56th street, new YORK 22, N. Y. * PLAZA 1-3950 

David J. Jacobson — President Harold A. Smith— Kicc-Pres. 



Kansas City 
Los Angeles 
Boston 
Des Moines 
Cleveland 



Affiliates in . . . 




Philadelphia 


Houston 


Miami 


Chicago 


St. Louis 


Detroit 


Washington, D. C. 


Seattle . 


San Francisco 


Atlanta 



Asher B. Etkes 
Associates 

Public Relations 

New York, N. Y. 



Don't lose a 

fraction of a 

minule! 




CENTRALIZED REGISTER 

STOPWATCH 



Radio and TV people — get the 
most of every minute you pay 
for — to the last split-second 
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Write for catalog. 



25?.? 

M. Ducommun Company 



Specialisfs in Timing Instruments 

580 Fifth Avenue, New York 19 

PLazo 7-2540 



o<:i>o 



ADVERTISING AGENCIES 



0<3>g 



V.P., Production Mgr WiUiam Stollowitz 

Radio-TV Time 
Buyers. . .Robert Widholm, Samuel B. Vitt 
Radio Accounts: Bristol-Myers Co. (Ipana, 
Vitalis, Mum, Mum Mist, Theradan, Minit 
Rub), New York, N. Y.; The Borden Co. 
(Borden's Instant Coffee), New York, N. Y.; 
Pharmaco, Inc. (Feen-a-Mint, Chooz, Medi- 
gum, Regutol), Kenilworth, N. J.; J. B. Wil- 
liams Co. (Conti Shampoo); Pioneer Ice 
Cream Div. of the Borden Co. (Ricciardi, 
Reid's, Horton's. Borden's Ice Cream) ; Ful- 
ham Bros. (4 Fishermen Frozen Fish Prods.) 
TV Accounts: Bristol-Myers Co. Ipana, Vi- 
talis, Mum, Mum Mist, Ammens, Theradan, 
Minit Rub), New York, N. Y.; The Borden 
Co. (Borden's Instant Coffee), New York, 
N. Y.; Pharmaco, Inc. (Medigum, Regutol, 
Feen-A-Mint, Chooz), Kenilworth, N. J.; 
Pioneer Ice Cream Div. of the Borden Co. 
(Ricciardi, Horton, Reid and Borden Ice 
Cream), New York, N. Y.; J. B. Williams 
Co. (Conti Shampoo) ; Fulham Bros. (4 
Fishermen Frozen Fish Prods.) 

RALPH L. DOMBROWER CO.. INC. 

11 E. Franklin St., Richmond 19, Va. 
Phone: 3-111-3 

Pres.-Treas Ralph L. Dombrower, Sr. 

VJ., Time Buyer. .Ralph L. Dombrower, Jr. 

Sec'y Malcolm B. Dombrower 

Art Director Hobart Britten 

Radio, TV Dir., Talent 

Buyer T. Michaux Moody 

Media Dir Janet Hanson 

Branch Office 

Woodward Bldg., 15th & H Sts., N.W., 

Washington, D. C. 

Phone: REpublic 7-1420 

Manager Philip Rosenf eld 

Radio Accounts: Etchison Hat Co., Inc., 
Chesterfield Hat Corp. 

DONAHUE & COE. INC. 

1270 Ave. of Amer., New York 20, N. Y. 
Phone: COlumbus 5-2772 

President E. J. Churchill 

V.P., Chrmn. Plans Bd Wm. Schneider 

Exec. V.P Walter Weir 

Media Dir David S. Hogmer 

Dir. Gen. TV & Radio Clark Agnew 

TV-Radio Dept. Bus. Mgr Evelyn Jones 

Branch Office 

258 Hurt Bldg., Atlanta 3, Ga. 

Phone: MUrray Hill 8-5662 

Vice-President H. L. Morrill 

1410 Stanley St., Suite 504, Montreal, Que., 

Canada 

Phone: BElair 6701 

Managing Dir Kenneth U. Lunny 

Radio Accounts: Development Corp for 
Israel (Bonds for Israel) ; N. Y. Herald-Trib- 
une (Newspaper), all New York, N. Y.; Bur- 
lington Mills, Inc. (Bur-Mil Cameo Hosiery), 
New York, N. Y.; New York World-Tele- 
gram & Sun (Newspaper), New York, N. Y.; 
River Brand Rice Mills, Inc. (Carolina & 
River Brand Rice), New York, N. Y.; Miles 
Shoes. 



TV Accounts: Burlington Mills, Inc. (Bur 
Mil Cameo Hosiery, New York, N. Y.; Her 
aid-Tribune (Newspaper), New York, N. Y 
New York World-Telegram & Sun (NewS' 
paper). New York, N. Y.; Miles Shoes 
River Brand Rice Mills, Inc., Pearson Phar 
macal (Ennds Chlorophyll Tablets, Sakrin) 

W. B. DONER & COMPANY 

505 Washington Blvd. Bldg., Detroit 26, Mich. 

Phone: WOodward 5-7400 

ANPA— PPA 

President W. B. Doner 

Exec. Vice-Pres Charles F. Rosen 

Treasurer Julian A. Grace 

Vice-President Felix Hower 

Sec'y Ben Goldstein 

Media Buyer Arne N. Ramberg 

Media Dept Mrs. Ellen K. Dryer 

Time Buyers Wilfred B. Doner, 

Charles F. Rosen, Felix Hower, Julian A. 
Grace, Ellen K. Dryer 

Branch Offices 

203 N. Wabash Ave., Chicago 1, IlL 

Phone: DEarborn 2-4676 

Pres Marvin H. Frank 

1324 W. Wisconsin, Milwaukee 3, Wis. 
Phone: WEst 3-9315 

Mgr Gil Breimeister 

2225 N. Charles St., Baltimore 18, Md. 
Phone: BElmont 5-1212 

Manager Herb Fried 

845 N. LaCienaga Blvd., Hollywood 46, Calif. 
Phone: OLympia 24429 

Treasurer Julian A. Grace 

Radio Accounts: Speedway Petroleimi 
Corp. (Gas & Oil), Detroit, Mich.; Feigenson 
Bros. Co. (Faygo Beverages) Detroit, Mich.; 
National Brewing Co. (Beer), Detroit, Mich., 
& Baltimore, Md.; Gardner Oldsmobile, Bal- 
timore, Md.; Motor Sales Co. (Buick Cars), 
Baltimore, Md.; Security Bankers, Wilming- 
ton, Del.; Leo Adler, Inc. (Plymouth 
Dealer), Detroit, Mich.; Richards Drive In 
(Restaurants), Detroit, Mich. 

TV Accounts: Speedway Petroleum Corp. 
(Gas & Oil), Detroit, Mich.; Feigenson Bros. 
Co. (Faygo Beverages), Detroit, Mich.; Rose 
Jewelry Co., Detroit, Mich.; National Brew- 
ing Co., Detroit & Baltimore; Detroit Cream- 
ery Co. (Sealtest Milk & Ice Cream), Detroit, 
Mich.; Federal Department Stores (Mer- 
chandise) Detroit, Mich.; DWG Cigar 
Corp. (R. G. Dun, El Verso Cigars), Detroit, 
Mich.; VerHoven Chevrolet Co. (Auto 
Dealer), Detroit, Mich. 

DOREMUS & COMPANY 

120 Broadway, New York 5, N. Y. 
Phone: WOrth 4-0700 

Chairman of Board Wm, H. Long, Jr. 

Vice-Board Chairman. . .Walter H. Burnham 

President Louis W. Munro 

Exec. V.P George Erickson 

Radio & TV Dir William T. Mann 

Branch Offices 

208 S. LaSalle St., Chicago 4, 111. 

Phone: CEntral 6-9132 



175 



(KOO 



ADVERTISING AGENCIES 



«=X) 



V.P. & Res. Mgr Chas. C. Greene 

53 State St., Boston 9, Mass. 
Phone: LAfayette 3-0770 

Vice Pres. in Chge W. J. Sheehan 

425 Bush St., San Francisco 8, Cal. 

Phone: Yukon 2-4080 

V.P., Pacific Coast Mgr Ronald Brindley 

Radio Account: Kidder, Peabody & Co, 
(Brokerage), New York, Boston & Chicago; 
Union Trust Co. (Bank), Washington, D. C; 
Calvin Bullock (Brokerage), New York City; 
R. L. Day & Co. (Brokerage), Boston; Esta- 
brook & Co. (Brokerage), Boston; Vance, 
Sanders & Co. (Brokerage), Boston; Wal- 
tham Fed. Savings & Loan Association 
(Bank), Boston; Pastene Wine & Spirits, 
Boston; Seiler's, Inc. (Frozen Foods), Bos- 
ton; St. Paul Federal Savings & Loan Assoc. 
(Bank), Chicago; Paine, Webber, Jackson & 
Curtis (Brokerage), N. Y., N. Y. 

TV Accounts: Kidder, Peabody & Co. 
(Brokerage), New York, Boston, Chicago; 
Union Trust Co. (Bank), Washington, D. C; 
Calvin Bullock (Brokerage), New York. 

JOHN C. DOWD. INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— PPA— NBP 

Radio & TV Dir Joseph L. Tully 

Space & Radio Time Buyer. . Wm. Monagham 



STANDBY FILM 
OUT-RIGHT, SALE 

16mm sound on film 

four, quarter hours 

eight, five minute 

JIMMY SCRIBNER'S 

"THE TALES OF UNCLE REMUS" 

FILMED 

comic book style, over fifteen 
characters of the 
American classic 

ONLY $100.00 PER OUARTER HOUR 
ONLY $ 35.00 PER FIVE MINUTE FILM 

JIMMY SCRIBNER CO. 

ANDERSON, S. C. 



Radio Accounts: Albany Carpet Co., All- 
ston, Mass.; Boston Edison Co. (Electricity), 
Boston; Cott Beverage Corp. (Soft Drinks), 
New Haven, Conn.; First National Stores 
(Food), Somerville, Mass.; Harvard Brew- 
ing Co. (Ale & Beer), Lowell, Mass.; Boston 
Globe (Newspaper) ; Cott Bottling Co. (Soft 
Drinks), Manchester, N. H.; Megowen-Edu- 
cator Co. (Crackers), Lowell, Mass.; Pepsinic 
Seltzer, Inc., Worcester, Mass.; Working- 
inens Cooperative Bank, Boston; Atlantic 
Coal Co., Boston, Mass.; Blacksmith Shop 
Pastries (Bread), Rockport, Mass.; Elec. 
Light & Power Companies of N. E.; Mer- 
chants Acceptance Corp.; The White & Bag- 
ley Co. 

TV Accounts: Albany Carpet Cleaning Co. 
(Rugs & Carpets), Allston, Mass.; Cott Bev- 
erage Corp. (Soft Drinks), New Haven, 
Conn.; First National Stores (Food), Somer- 
ville, Mass.; Boston Edison Company (Elec- 
tricity), Boston, Mass; Boston Globe (News- 
paper), Boston, Mass.; Cott Bottling Co. 
(Soft Drinks), Manchester, N. H.; R. G. 
Sullivan, Inc. (Cigars), Manchester, N. H.; 
American Luggage Works, Inc., (Luggage), 
West Warick, R. I.; Demambro Sound Equip. 
Co. (Radio Receivers & TV Sets), Allston, 
Mass.; Harvard Brewing Co. (Ale & Beer), 
Lowell, Mass.; Megowen-Educator Food Co. 
(Biscuits & Crackers), Lowell, Mass.; Town 
& Country Homes, (Real Estate), Boston. 
Mass. 



Product 
Services, Inc. 

creative 

television 

advertising 

17 East 45th Street 
New York 17, N. Y. 



176 



o<r>o 



ADVERTISING AGENCIES 



o«c:::>o 



DOWD, REDFIELD & JOHNSTONE. 

INC. 

501 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1275 

APA— PPA— ABP— ANPA 

President John C. Dowd 

Exec. Vice-Pres Edmund F. Johnstone 

Controller John K. Dahme 

V.P., Gen. Mgr Michael A. Raymond 

Radio-TV Director William Lyons 

Asst. to Radio-TV Dir Shirley Holdridge 

Radio Accounts: Block Drug Company 
(various drug products), Jersey City; Albert 
Ehlers, Inc. (coffee), Cott Beverage Co. (soft 
drinks), New Haven; Rap-i-dol Distributing 
Corp. (Blensol), New York; Casco Products 
Corp. (Steam Irons, Heating Pads), Bridge- 
port, Conn.; Flav-r Straws Inc. (Straws), 
New York, N. Y.; Grove Laboratories (Cit- 
roid Compound), St. Louis, Mo.; David 
Kahn, Inc. (Wear-ever Pens & Pencils), N. 
Bergen, N. J.; Chas. Pfizer & Co. (Can- 
dettes), Brooklyn, N. Y.; Ave Marie Institute 
(Blue Army), Washington, N. Y.; Plough 
Inc. (Mistol Mist), Brooklyn, N. Y.; Rilling 
Dermetics (Oramist), New York, N. Y.; 
Guardian Chemical (Sorisol). 

TV Accounts: Revlon Products, Inc. 
(Medicated Silicare, Sun Bath, Baby Sili- 
care), New York; Clhas Pfizer & Co. (Can- 
dettes), Brooklyn, N. Y.; Cott Beverage 
Corp. (Soft Drinks), New Haven, Conn.; 
Albert Ehlers, Inc. (Coffee), Brooklyn, N. 
Y.; Casco Products Corp. (Steam Irons, 
Heating Pads), Bridgeport, Conn.; Century 
Brewery Corp. (Regent Beer), Norfolk, Va.; 
Flav-r Straws, Inc., New York; Grove Lab- 
oratories (Citroid Compound), St. Louis, 
Mo.; David Kahn, Inc. (Wearever pens & 
pencils), N. Bergen, N. J.; Ave Marie Insti- 
tute (Blue Army), Washington, N. J. 

DOYLE DANE BERNBACH. INC. 

20 W. 43rd St., New York 36, N. Y. 

Phone: LOngacre 5-7878 
AAAA— ABC— ABP— ANPA— AFA 

President William Bernbach 

Exec. Vice Pres Ned Doyle 

V.P., Gen. Mgr Maxwell Dane 

Plans, TV Director Marvin Corwin 

Time Buyers Jean Simpson, 

Jan Gilbert, Jerry Sachs 

Media Director Harry Parnas 

Radio-TV Producer Jim Gross 

Radio-TV Prod., Bus. Mgr Joan Walker 

Branch Office 

606 S. Hobart Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 8-2233 

Vice President T. H. Factor 

Media Dir., Space, 

Time Buyer Bernice Levitas 

Radio, TV Dir., Talent Buyer. . .Ben Norman 

Radio-TV Prod Boh Gips 

Radio Accounts: Boston & Maine R. R., 
Boston, Mass; Chemstrand Corp. (Acrilan & 
Nylon), New York, N. Y.; Fairmont Foods 
Co. (Frozen Foods), Omaha, Nebr.; Forest 



Lawn Memorial Park (Cemetery), Glendale, 
Calif.; E. & J. Gallo Winery, Modesto, Calif.; 
A. Goodman & Sons (Noodles, soups, etc.). 
Long Island City, N. Y.; Henry S. Levy & 
Sons (Bread), Brooklyn, N. Y.; Max Factor 
& Co. (Cosmetics), Hollywood, Calif.; Mis- 
sion Appliance, Hawthorne, Calif.; Revel, 
Inc. (Hobby Kits), Venice, Calif.; Regal 
Shoe Co. (Shoes), Whitman, Mass.; Sav-On 
Drugs, Los Angeles, Calif. 

TV Accounts: American Lead Pencil Co., 
Hoboken, N. J.; Chemstrand Corp. (Acrilan 
& Nylon), New York, N. Y.; Fairmont Foods 
(^o. (Frozen Foods), Omaha, Nebr.; E. & J. 
(iallo Winery, Modesto, Calif.; A. Goodman 
& Son (Noodles, soups, etc.). Long Island 
City, N. Y.; Hess Brothers Dept. Store, 
Allentown, Pa.; Hunter Douglas Aluminum 
Corp. (Venetian Blinds), New York, N. Y.; 
Max Factor & Co. (Cosmetics), Hollywood, 
Calif.; Mission Appliance, Hawthorne, 
Calif.; New Haven Railroad, Boston, Mass.; 
Polaroid Corp. (Cameras), Cambridge, 
Mass.; Revell, Inc. (Hobby Kits), Venice, 
Calif.; Regal Shoe Co. (Shoes), Whitman, 
Mass.; Sav-On-Drugs, Los Angeles, Calif. 

Estimated Radio & TV Billings: $585,000. 

ROY S. DURSTINE, INC. 

655 Madison Ave., New York 21, N. Y. 

Phone: TE 8-4600 

AAAA— ABC— ANPA 

President Roy S. Durstine 

Vice-Presidents Wm. E. Dempster, 

John Malone, Jr., Jack Kaduson, C. W. 

MacKay 

Head Art Dir Harvey A. Spooncr 

Assoc. Art Dir J. Burton Stevens 

Radio-TV Time Buyer Dorothy Bamett 

Media Dir Thomas Jennings 

Account Executives E. Bresett, 

J. Riordan, J. Roth, F. Dyson, R. Durstine, 

Robert Neuser 

Branch Offices 

3440 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 8-3411 

Vice Pres William D. Sloan 

Time Buyer Virginia Weigle 

1736 Stockton St., San Francisco, Calif. 
Phone: EXbrook 7-0456 

Vice Pres Robert Whitehead 

Time Buyer Edith Curtiss 

Radio Accounts: Alemite Co. of Northern 
Calif. (Motor Oil), San Francisco, Calif.; 
Ambassador Hotel, Los Angeles, Calif.; 
White Rock Co. (Dietonic Beverages) Los 
Angeles, Calif.; Lady's Choice Foods 
(Canned Foods), San Francisco, Calif.; 
Roman Meal Co. (Cereal & Muffin Mix), 
San Francisco, Calif.; Sir Francis Drake 
Hotel. San Francisco, Calif.; Flako Products 
Div., Ouaker Oats Co. (Flako Pie Crust 
Mix, Flakorn Muffin Mix), New York City; 
Doyle Packing Co. (Strongheart Dog Food), 
New York; Mason, Au & Magenheimer 
(Mason Mints & Dots), New York. 

TV Accounts: Wine Advisory Board of 
California, San Francisco; Alemite Co. of 



177 



o<r>o 



ADVERTISING AGENCIES 



(Xr>« 



Northern California, San Francisco; White 
Rock Co. (Diatonic Beverages), Los An- 
geles, Calif.; Lady's Choice Foods, Inc., San 
Francisco; Roman Meal Co., San Francisco; 
Mason, Au & Magenheimer, New York; 
Doyle Packing Co. (Strongheart Dog Food), 
New York; John Wilkins Coffee Co. (In- 
stant Coffee), New York. 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 N. Wabash Ave., Chicago 1, lU. 

Phone: ANover 3-3867, DEarbom 2-5976 

ABP 

President Edward Edelstein 

..Radio Accounts: Glostex Products (Seat 
Covers) ; Conway Camera Co. 
Estimated Radio Billings: $20,000. 

ELLINGTON & CO., INC. 

535 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-4300 
ANPA— APA— NOAB— PPA— ABC 

Chairman Jesse T. Ellington 

President Chauncy C. Landon 

Exec. Vice Pres William A. Bartel 

1st Vice Pres Theodore S. Strong 

Vice Presidents Charles 

Marshall, Miss Van Davis, Hugh Lewis, 
Howard Rigby, Geraldine Reed Hodgson, 
Ella Howard, Terence McGrath 

Treasurer Edward Lloyd 

V.P., Dir. Radio & TV Hal James 

Fxec. Producer A. Burke Crotty 



JUdson 6-0588 

£.6>.<4ANDI ADVERTISING a 

Specializing in the Italo-American Market 
853 SEVENTH AVENUE, NEW YORK 19, N. Y. 

Packagers of; 
*"ITALIAX FEATURE 
FILM THEATRE" 

WATV (Ch. 13) 

First bi-lingual TV show in America 

with LEW DAMS 

MUSICAE VARIETY 

with ERBERTO LANDI 

WHOM 

Sun. 12:00-12:30 P.M. 



* Similar programs in other cities 
throughout the United States. 



Radio & TV Time Buyer Dan Kane 

TV Production J. T. Ellington Jr. 

Radio Accounts: Celanese Corporation of 

America (Yarns, Fabrics, Plastics), New 
York, N. Y.; McKesson & Bobbins (Drugs) ; 
Ciinard Steamship Lines; Cities Service Oil 
Co.; Spring Mills (Sheets) ; Vick Chemical 
Corp. (Sofskin) ; Houbigant (Perfumes & 
cosmetics); Alexander Smith (carpets), all 
New York. 

TV Accounts: Celanese Corp. of America 
(Yarns, fabrics, plastics) ; Cunard Steamship 
Lines; Cities Service Oil Co.; Springs Mills; 
Vick Chemical Corp.; Houbigant; Alexander 
Smith, all New York. 

ELLIS ADVERTISING CO. 

Hotel Statler, Buffalo 2, N. Y. 
Phone: CI. 6780 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Jr. Partners: Michael F. Ellis, Jr., 

Maxwell E. Ellis 

Vice Pres Seymour Goodman, 

Karl Manhardt 

Radio Director Janet Lavenger 

TV Director Wilma Buchman 

Art Dir Edward Bitskay, Jr. 

Prod. Dir Richard Joseph 

Branch Offices 

77 York St. W., Toronto, Ont. 

Phone: Wa 9902 

Manager Al May 

738 Valley Way, Niagara Falls, Ont., Canada 
Phone: ELgin 44015 

Exec George McLean 

201 East 57th St., New York 22, N. Y. 
Phone: PLaza 1-2323 

President Curt J. Mann 

Hav-Nash & Assoc. 

189 Chestnut St., Rochester, N. Y. 

Phone: BAker 5-8610 

Manager Hav Nash, Jr. 

ROBERT J. ENDERS ADVERTISING. 
INC. 

1001 Connecticut Ave., N. W. 

Washington 6, D. C. 

Phone: STerling 3-2222 

ABC-ANPA 

President Robert J. Enders 

Exec. V.-P Howard A. Enders 

Vice-President Rudy Vallee 

Sec.-Treas Melvin Alan Bank 

Art Director Fred Waller 

V.P., Motion Picture Div Robt. L. Friend 

Publicity Dir Sylvia Edlen 

Production Manager Stanley S. Base 

ERWIN, WASEY & CO.. INC. 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-4500 

AAAA— ANPA— ABP 
Chairman of the Bd... Howard D. Williams 

President David B. Williams 

Exec. V.P. & Secy Lorry Northrup 

Time Buyer Robert Morton 

Business Mgr. Media Dept.. .Keith B. Shaffer 
Dir. Radio-TV Prod Rollo Hunter 



178 



0<Z>0 



ADVERTISING AGENCIES 



0<Z>0 



Radio, TV Dir. (L. A.) Robert L. Redd 

Time Buyer (L. A.) Charles Half rich 

Media Dir. (Chicago) John Gwynn 

Branch Offices 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: RAndolph 6-4952 

V.P., Manager Frederick J. Wachter 

5045 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: WEbster 1-1211 

Exec. Vice-Pres Emmett C. McGaughey 

523 Marquette Bldg., Minneapolis 2, Minn. 
Phone: FEderal 3-1233 

Mgr Wm. White 

1st National Bank Bldg., Okla. City, Okla. 
Phone: REgent 6-5429 

Mgr Warren Humphrey 

610 Church St., Toronto, Ont., Can. 
Phone: WAlnut 1-5187 

Mgr Ralph L. Lawson 

Radio Accounts: Barbasol Co. (Shaving 
Cream, Skin Freshener, Lotion, Deodorant) 
Indianapolis, Ind.; Campana Sales Co. 
(Ayds, Italian Balm), Batavia, 111.; Consoli- 
dated Cigar Sales Co. (Harvester & Dutch 
Masters Cigars), New York, N .Y.; John H. 
Dulany & Son (Frozen Foods), Fruitland, 
Md.; Carling Brewing Co. (Stag Beer), St. 
Louis, Mo.; Sioux Honey Assn. (Sioux Bee 
Honey), Sioux City, Iowa; Chilean Nitrate 
Educational Bureau (Nitrate Fertilizers), 
New York, N. Y.; Michigan Peat, Inc. (Soil 
Conditioner), New York, N. Y.; Helbros 
Watch Co. (Helbros Watches), New York, 
N. Y.; Albers Milling Co. (Cereals, Dog 
Foods, Cat Food, Feeds), Los Angeles, Calif.; 
Arizona Brewing Co. (A-1 Pilsner Beer), 
Phoenix, Ariz.; Carnation Co. (Evaporated 
Milk, Malted Milk, Crunch, Fresh Milk Prod- 
ucts, Ice Cream, Gold Cross), Los Angeles, 
Calif.; Instant Milk Co. (Carnation Instant 
Milk, Carnation Instant Chocolate Drink), 
Los Angeles, Calif.; Los Angeles Soap Co. 
(White King Soap, "D" Granulated Deter- 
gent, Liquid Detergent, Cleanser, Water 
Softener, Cold Cream, Complexion Soap, 
Sierra Pine Soap, Lemon Soap), Los An- 
geles, Calif. 

TV Accounts: Carling Brewing Co. (Stag 
Beer), St. Louis, Mo.; Helbros Watch Co. 
(Helbros Watches), New York, N. Y.; Toast- 
master Products, Div. McGraw Electric Co. 
(Toastmaster, Automatic Toasters, Waffle 
Bakers, Hot Food Servers), Elgin, 111.; Bar- 
basol Co. (Shaving Cream, Skin Freshener, 
Lotion, Deodorant), Indianapolis, Ind.; 
Campana Sales Co. (Ayds, Italian Balm), 
Batavia, 111.; Consolidated Cigar Sales Co. 
(Harvester and Dutch Masters Cigars), New 
York, N. Y.; John H. Dulany & Son (Frozen 
Foods), Fruitland, Md.; Albers Milling Co. 
(Cereals, Dog Foods, Cat Food, Feeds), Los 
Angeles, Calif.; Arizona Brewing Co. (A-1 
Pilsner Beer), Phoenix, Ariz.; Carnation 
Co. (Evaporated Milk, Malted Milk, Crunch, 
Fresh Milk Products, Ice Cream, Gold 
Cross), Los Angeles, Calif.; Instant Milk 
Co. (Carnation Instant Milk, Carnation In- 
stant Chocolate Drink), Los Angeles, Calif.; 



Los Angeles Soap Co. (White King Soap, 
"D" Granulated Detergent, Liquid Deter- 
gent, Cleanser, Water Softener, Cold Cream, 
Complexion Soap, Sierra Pine Soap, Lemon 
Soap), Los Angeles, Calif.; Van Camp Sea 
Foods, Inc. (Chicken of the Sea Tuna, White 
Star Tuna, Chicken of the Sea Oyster Stew, 
Chicken of the Sea Oysters, Genova 
"Tonno"), Terminal Island, Calif.; General 
Time Corp. (Seth Thomas Clocks), LaSalle, 
111.; Hamilton Beach Co. (Household Appli- 
ances), Racine, Wis. 

WILLIAM ESTY COMPANY. INC. 

100 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-1600 
AAAA— ANPA— APA 

President James J. Houlahan 

Exec. V.P G. I. Chatfield 

V.P., Asst. to Pres.. .Dr. Wallach H. Wulfeck 

Secretary-Treasurer E. H. Cummings 

V.P., TV Dir Samuel Northcross 

Radio Director Wendell Adams 

V.P. Chg. TV Commercial. .Stanley A. Lomas 

V.P. & Media Dir John Peace 

Radio Time Buyer Richard Grahl 

Branch Office 
6331 Hollywood Blvd., Hollywood 28, Gal, 

Phone: HOllywood 2-6305 
TV Comm. Prod.-Dir Arnold J. Wester 

Radio Accounts: National Carbon Co. 
("Eveready" Batteries, "Prestone" anti- 
freeze). New York; R. J. Reynolds Tob. Co. 
(Camel Cigarettes, Cavalier Cigarettes, 
Prince Albert Smoking Tobacco), Winston- 
Salem; General Mills; Pacquin, Inc., (Silk 
'N Satin), N. Y., N. Y.; P. Ballantine & Sons 
(Beer & Ale), Newark, N. J.; R. J. Reynolds 
Tobacco Co., (Winston Cigarettes), Winston- 
Salem, N. C. 

TV Accounts: National Carbon Co. 
("Eveready" Batteries, "Prestone" anti- 
freeze). New York; R. J. Reynolds Tob. Co. 
(Camel Cigarettes, Cavalier Cigarettes), Win- 
ston. Salem, N. C; General Mills; Pacquin, 
Inc.; R. J. Reynolds Tobacco Co. (Winston 
Cigarettes, Prince Albert Smoking Tobacco), 
Winston-Salem, N. C; P. Ballantine & Sons 
(Beer & Ale), Newark, N. J. 

ETTINGER ADVERTISING AGENCY 

mc. 

320 Fifth Ave., New York, N. Y. 

Phone: PE 6-0930 

ABP 

President Joel H. Ettinger 

Vice-Pres Audrey Ettinger 

Art Dir Martin Stein 

Copy Chief Bill Stearns 

Media, Space Buyer Seth Diamond 

Television Dir Michael Lippert 

Research Dir Cy C. Chaiken 

Accounts: Brook's Men's Shops; Carolina 
Paper Mills; Exeter Hosiery Mills; Freund, 
Freund & Co.; Gant Shirt Co.; Gracette Lin- 
gerie; Lederman Brothers; Nebel Knitting 
Co.; Preen Uniforms Inc.; Stuart, Paul, Inc.; 
Worldon Inc. 



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«=Xi 



EVANS-WORK ADV. AGENCY 

624 E. Capilol Ave., Springfield, 111. 
Phone: 2-8868 

President Clarence R. Evans 

Secy.-Treas John Robert Work 

Art Director Thomas M. Costa 

Continuity Director Mary Jane Kerns 

Radio Accounts: Allan's Travel Bureau, 
Ass'n of Commerce & Industry, B & F Tog- 
gery (Men's Clothing); Bootery (Shoes); 
Bressmer's Dept. Store, The Bowl (Bowl- 
ing) ; Bridge Jewelry Sotre, Capitol Radio, 
Chapman-Propane (Fuel) ; Dellerts (Wall- 
paper & Paint) ; Downtain's TV & Appli- 
ances; Drake-Scruggs (Trucking) ; Drone 
Ford Sales; Dunbar & Co. (Trucking); 
Eckholdt Kennels (Dog Kennels) Eisner's 
Food Stores; First National Bank, H & W 
Motor Sales (Cars) ; Jack Harmon Serv. 
Sta.; John Harms & Sons (Farm Machin- 
ery) ; Harvey Bros. (Wearing Apparel) ; In 
'n Out Car Wash; Kennedy Laundry & Dry 
Clnrs.; LaBonte's Luggage Shop; Modern 
Business Machines; North American Van 
Line; Photo-Craft Shop (Photo Supplies); 
Ray's Brand Products (Meats, Chili) ; Ro- 
lands Dept. Store; Sally Ward (Launderers 
& Dry Clnrs.) ; Security-Federal Savings & 
Loan; Senate Theatre (Movie Theatre); 
Seven-Up (Soft Drink) ; Simmons Office 
Supply, Skelly Oil, all Springfield, 111. 

TV Accounts: First National Bank, Spring- 
field, 111. 

FARQUHAR AND COMPANY. INC. 

First National Bank Building, Utica 2, N. Y. 

Phone: 2-6109 

ABP— APA 

President, Radio-TV Dir.. .John T. Farquhar 

Vice-President Ted R. Darvoe 

Secretary Roger H. Williams 

Treasurer Jay C. Anderson 

Media Dir Eleanor Crimmins 

Radio Accounts: Jean's Beans (Food 
Products), Utica, N. Y. ; Harry Heiman 
Inc. (Chrysler-Plymouth Distributor), Utica, 
N. Y.; Bonide Chemical Co. (Insecticides, 
Fungicides), Utica; Rome Savings Bank, 
Rome; Ribyat's Furniture, Utica; C. A. Durr 
Packing Co. Inc. (Meat Products), Uitca, 
N. Y. ; Mohawk Airlines Inc. (Airline Ser- 
vice), Ithaca, N. Y. ; CoUinite Chemical Co. 
Inc. (Auto Wax & Cleaner), Utica, N. Y.; 
Utica Brewing Co., Utica, N. Y.; Radio Sta- 
tion WIBX, Utica, N. Y. 

TV Accounts: Harry Heiman Inc. (Chrys- 
ler-Plymouth Dist.), Utica; Ribyat's Furni- 
ture, Utica ; C. Al Durr Packing Co. Inc. 
(Meat Products), Utica, N. Y. ; Jean's Beans 
(Food Products), Utica, N. Y.; Mohawk 
Airlines Inc. (Airline Service), Ithaca, N. 
Y.; Collinite Chemical Co., Inc. (Auto Wax 
and Cleaner), Utica, N. Y.; Utica Brewing 
Co., Utica, N. Y. 

FEIGENBAUM & WERMEN 
ADVERTISING AGENCY 

1922 Spruce St.. Philadelphia 3, Pa. 

Phone: LOcust 7-1466 

ABP— ANPA— NOAP— PPA 



President Harry Feigenbaum 

Exec. Vice Pres David Wermen 

Radio-TV Dir., Time Buyer. .Morton Yanow 

Director Graphic Arts Allen Greenfield 

Art Director Edward Schorr 

Production Manager Marvin Wermen 

Research Director Paul Feigenbaum 

Dir. Media, Plans, Mdsng Jay Beneman 

Acct. Execs Harry Feigenbaum, 

David Wermen, Leonard Schorr, Jay Bene- 
man 

Rcdio Accounts: Yankee Maid Meat Prod- 
ucts; Kings Wine; Pioneer Belts; Profes- 
sional Laundry Foundation; Midwest Laun- 
dry Foundation; Lou Block Motors; Sears- 
Roebuck; Federal Savings & Loan Assn.; 
Royalist Cigars. 

TV Accounts: Blumenthal Brothers Choco- 
late Co.; Pennsylvania Range Boiler Co.; 
Kings Wine; Sears-Roebuck; Professional 
Laundry Foundation; Midwest Laundry 
Foundation. 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 8-7713 

APA— PPA 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Art Director Gilbert Meekins 

Acct. Exec G. Kenneth Adams 

Time Buyer Nan Hannum 

Radio Accounts: Schindler Peanut Prod- 
ucts (Peanut Butter & Peanuts), Wash. & 
Bait.; Mann's Potato Chips, Wash. & Rich- 
mond; Smith's Transfer & Storage Co., Wash- 
ington; Lincoln Warehouse Corp., New 
York; Little Tavern Shops CRestaurants), 
Washington & Baltimore. 

TV Accounts: Smith's Transfer & Storage 
Co., Washington, D. C; Mrs. Keane's Beef- 
steaks (Frozen), Washington, D. C, Vir- 
ginia and New England; Solarine (Floor- 
wax), Washington, D. C, Baltimore & Phila- 
delphia. 

LAWRENCE FERTIG & CO.. INC. 

149 Madison Ave., New York 16, N. Y. 
Phone: MUrray HiU 9-7100 
ABP— ANPA— APA— PPA 

President-Treasurer Lawrence Fertig 

Sec'y, Vice-President Philip Lukin 

Media Director Miss Selma Grosswirth 

Art Directors. . .Tony Palazzo, Stanley Dusek 

Production Manager Joseph Cesare 

Accounts: DeKuyper, John, & Son Inc., 
Jersey City, N. J.; Medal Distilled Products 
Inc.; Beverlv Hills, Calif.; National Dis- 
tillers Products Corp., N. Y., N. Y. 

ROBERT G. FIELDS & CO. 

1100 Sudekum Bldg., Nashville 3, Tenn. 

Phone: AL 6-1977 

ABP 

President, Treas Robert G. Fields 

Secretary A. Harrell 

Account Executive R. L. Fields 

Radio Accounts: Jacobs Packing Co. 
(Meats); Palmer-Hooper Motors (Lincoln- 



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Mercury cars) ; Blood Bank Foundation 
(Plasma); Spring Hill Cemetery (Burial 
Plots); St. Bernard Coal Co. (Coal and 
Building Supplies), all Nashville, Tenn. 

TV Accounts: Nashville Bank & Trust Co.; 
Jacobs Packing Co. (Meats) ; J. C. Bradford 
& Co. (Securities) ; St. Bernard Coal Co., all 
Nashville, Tenn. 

FIORE & FIORE CORP. 

128 Mallory Ave., Jersey City 4, N. J. 
Phone: HEnderson 2-8200 

Pres., TV Dir Michael A. Fiore 

V.P., Radio Dir Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Media Research Dir Ursula Pisto 

Merch. Dir John Critelli 

Acct. Executives B. E. Geise, 

William Prusan, William Bloomer, A. Bry- 
ant 

Radio & TV Accounts: Leslie Toy Co., 
Brooklyn, N. Y.; Watchung Lake (Resort), 
Watchung, N. J.; Custom Paint & Chemical 
Co. (Floor Products), Pennsauken, N. J.; 
Anbesol Co. (Antiseptic), Newark, N. J.; 
Sardeau, Inc. (Bath Oil), N. Y. C. 
Estimated Radio & TV Billings: $755,000. 

M. M. FISHER ASSOCIATES 

Suite 519, 79 W. Monroe St., Chicago 3, 111. 
Phone: CEntral 6-6226 

Owner, Acct. Exec Jack L. Fisher 

Co-Owner, 

Acct. Exec Jack L. (Bud) Fisher, Jr. 

.Jr. Acct. Exec Joe Benge, Jr 

TV Time Buyer Helene Heinz 

Copy Chief Alan Fishburn 

Art Director Harry Miller 

Publicity Director Herb Carlin 

Radio Time Buyer Phyllis Cummings 

Radio Accounts: Allied Artists Pictures 
(Motion Pictures) ; Sittler Bros. (Horse- 
radish) ; Bell Savings & Loan Assn. (Insti- 
tutional); Morae Pharmacal (Insombutal) ; 
Clark Theater (Motion Pictures); Davis 
Oldsmobile; Jensen Movers; Charles Kee- 
shin. Inc. (Poultry) ; Oncrete Products, Inc. 
(Paint) ; Nat'l. Foundation for Infantile 
Paralysis (Charity) ; North American Mush- 
room, all Chicago, 111. 

TV Accounts: Bell Savings & Loan Assn., 
Chicago; Tam 0' Shanter Country Club, 
(Golf Touranments), Chicago; Chas. Kee- 
shin Poultry Co. (Frozen Poultry), Chicago; 
Oncrete Products (Paint) ; North American 
Mushroom. 

FITZGERALD ADVERTISING 
AGENCY 

Lee Circle Building, New Orleans, La. 

Phone: TUlane 3131 

AAAA— ABC— ABP 

Officers Joe L. Killeen, Jos. H. Epstein, 

Roy M. Schwarz. Leonard Gessner, E. W. 

Rector Wooten, Warren G. Posey, Donald 

Halsey, Harley B. Howcott, Robert Carley 

Radio-TV Dir William Thomas 

Assistant Director Daniel J. Norton 

Radio-TV Time Buyer. .Mrs. Marie O'Meara 

Radio Accounts: Alabama-Georgia Syrnp 



Company (Alaga Syrup), Montgomery, Ala.; 
Blue Plate Foods, Inc. (Mayonnaise-Peanut 
Butter-Preserves & Jellies, COM Coffee), 
New Orleans, La.; H. G. Hills Stores (Chain 
Grocery Stores), New Orleans, La.; Jackson 
Brewing Company (Jax Beer), New Orleans, 
La.; Pan-Am Southern Corporation (Oil & 
Gasoline), New Orleans, La.; Wesson Oil & 
Snowdrift Sales Co. (Wesson Oil, Snowdrift, 
Scoco and Crustene Shortening), New Or- 
leans, La.; La. Coca Cola Bottling Co., New 
Orleans, La. ; La. Power & Light Co., Algiers, 
La.; Mcllhenney Co. (Tabasco Sauce), Avery 
Island, La. 

TV Accounts: Blue Plate Foods, Inc. (May- 
onnaise-Peanut Butter-Preserves & Jellies), 
New Orleans, La.; Godchaux Sugars, Inc. 
(Sugar), New Orleans, La.; H. G. Hill Stores 
(Chain Grocery Stores), New Orleans, La.; 
Jackson Brewing Company (Jax Beer), New 
Orleans, La.; La. Coca Cola Bottling Co., 
New Orleans, La., La. Power & Light Co., 
Algiers, La. Alabama-Georgia Syrup Co. 
(Alaga Syrup), Mont., Ala.; Wesson Oil & 
Snowdrift Sales Co., New Orleans, La.; 
Maison Blanche Dept. store. New Orleans. 

HAROLD E. FLINT & ASSOCIATES 

615 Second Ave. No., Fargo, N. D. 

Phone: 5-5333 

ABP— APA 

President Harold E. Flint 

Vice Pres Richard Rosenthal 

Vice Pres Lee A. Holland 

Art Dir Donald A. Nelson 

Accounts: Bismarck Tribune; C. & M. 
Inc.; Erskine Mfg. Corp.; Fargo Forum; 
Fargo Foundry; Melroe Mfg. Co.; Mer- 
chant's National Bank & Trust; North Da- 
kota Hospital Service Assn.; North Dakota 
Motor Carriers Assn.; Olson, W. R. Co.; Ot- 
ter Tail Power Co.; Radio Station KFYR; 
US Brewers Foundation. 

FOLEY ADVERTISING AGENCY 

1012 N. B. C. Bldg., Cleveland 14, O. 
Phone: CHerry 1-1490 

Pres., Art & Radio Dir Robert B. Foley 

Radio Accounts: I. J. Fox, Inc. (Retail 
Furrier), Nokes-Findlay Wallpaper & Paint 
Co., Cleveland; Stanley Furniture Co. (Fur- 
niture & Appliances), Cleveland. 

RICHARD A. FOLEY ADV. 
AGENCY. INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-1560 
AAAA— ABC— ABP— APA— NOAB 

President Charles H. Eyles 

Senior V.P., Sec'y^ Treas Lee E. Hood 

Exec. V.P A. Edward Morgan 

V.P.-Media Director Wesley Winning 

V.P., Copy Dir Frank J. Corkery 

Vice Presidents Frank M. Knight, Jr., 

Earle Steiert, Russell Gray, Jr. 

Time Buyer Alice Mooney 

Radio Accounts: Abbotts Dairies, Inc. 
(Milk, Cheese & Ice Cream), Beneficial 
Savings Fund (Banking), Delaware Steeple- 



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chase & Race Assn. (Horse Racing), Wil- 
mington, Del.; Louis Burk Co. (pork prod- 
ucts), Phila.; B & Railroad (Transporta- 
tion), Baltimore. 

TV Accounts: Abbotts Dairies (ice cream, 
milk), Philadelphia; Baltimore & Ohio 
Railroad (passenger travel), Baltimore; 
Louis Burk Company (pork products), Phil- 
adelphia; R. T. French Company (bird 
seed), Rochester; Delaware Steeplechase & 
Race Assn. (Horse Racing), Wilmington, 
Del.; Mrs. Smith's Pies (Pies), Philadelphia. 

FOOTE, CONE & BELDING 

247 Park Avenue, New York 17, N. Y. 

Phone: MUrray Hill 8-5000 

ANPA— AAAA— ABP— PPA— APA 

NOAB— OAAA 

Chairman, Bd. of Dir Robert F. Carney 

V. Bd. Chrm., Gen. Mgr., 

N. Y. Office RoUand Taylor 

Sr. V.P. & Director Elwood Whitney 

Sr. V.P. & Director Frank E. Delano 

V.P., Merchandising Everett F. Braden 

V.P., Media & Research. .Paul E. J. Gerhold 

V.P., Radio & TV Roger Pryor 

Media Group Dirs Arthur PardoU, 

Charles Hofmann 

Radio-TV Business Mgr Frieda Redder 

Media Buyers Paul Clark, Richard C. 

Pickett, Penelope Simmons 

Sr. Art Dir Melcon Tashian 

Mgr. Prod. Dept Anthony W. Kinzler 

Branch Offices 

155 E. Superior Street, Chicago 11, 111. 
Phone: SUperior 74800 

President Fairfax M. Cone 

Sr. V.P., Finance, Sec, Dir.. A. Edward Rood 
Sr. V.P., Dirs W. R. Forrest, John F. 

Hunt, Robert J. Koretz, Fred Ludekens, 

Milton H. Schwartz 

V.P., Outdoor Adv John J. Lechner 

V.P., Exec. Art Dir C. Marvin Potts 

V.P., Production Mgr Edward L. ToUefson 

Treas. & Asst. Sec Jos. K. King 

V.P., Dir. of Copy A. J. Bremner 

V.P., Dir. of Mer W. Robert Eagan 

V.P. & Media Dir Gordon Buck 

V.P. & Dir. Radio-TV 

Production John B. Simpson 

Educational Dir Leah Andersen 

V.P., Dir. Research John Rigotti 

Radio & TV Bus. Mgr Harry Dieter 

Radio & TV Time Buyer. Genevieve Lemper 

Office Mgr M. R. Loehrke 

Statler Center, 900 Wilshire Boulevard 
Los Angeles 17, Calif. 
Phone: MAdison 9-3611 

Exec. V.P Roy Campbell 

V.P., Chrm. Plans Bd Nelson Carter 

V.P., Business Mgr C. Burt Oliver 

V.P., Broadcasting Gene Fox 

Dir. of Research Charles Melvin 

Dir. of Media, Research Gene Duckwall 

Mgr. Prod. Dept Charles Dennis 

Asst. Mgr. Prod. Dept Bob Marlatt 

Radio Time Buyer Lydia Reeve 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 



V.P., Mgr John R. Little 

V.P. & Art Dir G. Frederick Cole 

V.P. & Mgr. Prod Albert A. Sperisen 

Media Dir Llew Jones 

Broadcasting Dir Helen Stenson 

6233 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOUywood 9-6265 

V.P., Gen. Mgr Edmund Cashman 

806 Main St., Houston 2, Texas 

V.P., Mgr Edwin H. Badger 

Pacific Building, Portland 4, Oregon 
Phone: Broadway 3272 

Mgr Leith F. Abbott 

1060 National Bank Bldg., Detroit 26, Mich. 
Phone: WOodward 3-9770 

V.P., Office Mgr Charles S. Winston, Jr. 

V.P., Associate Mgr Clyde Rapp 

Radio Accounts: Armour Auxiliaries (Dial 
Soap & Shampoo, Liquid Chiffon), Chicago; 
Beatrice Foods (Meadow Gold Products), 
Chicago; Breast-O'-Chicken Tuna, Inc., San 
Diego, Calif.; Bullock's Downtown, Los An- 
geles, Calif.; Calavo Growers of California, 
Los Angeles; Clairol, Inc. (Hair prepara- 
tions). New York, N. Y.; First National 
Bank, Chicago; Gulf Brewing Co., Houston, 
Tex.; Hawaiian Pineapple Co., Ltd. (Fruit 
juice concentrate), San Jose, Calif.; Hughes 
Aircraft Co., Culver City, Calif.; S. C. John- 
son & Son (Auto Waxes, Insecticides), Ra- 
cine, Wis.; Kimberly-Clark Corp. (Kleenex 
Tissues, Table Napkins, Towels), Neenah, 
Wis.; LaChoy Food Products, Archbold, 
Ohio ; Lever Brothers Co. (Pepsodent tooth- 
paste, Pepsodent antiseptic, Pepsodent 
toothbrushes). New York; Lockheed Air- 
craft Corp., Burbank, Calif.; Minneapolis- 
Honeywell Regulator Co. (Temperature Con- 
trols), Minneapolis, Minn.; Pacific Mutual 
Life Insurance Co., Los Angeles; Paper Mate 
Co. (Pens & Desk Sets), Chicago; Perkins 
Products Co. (Kool-Aid, Kool-Shake, Good 
Seasons), Chicago; Purex Corp., Ltd., South- 
gate, Calif.; Rheingold Brewing Co., Brook- 
lyn, N. Y.; Rolley, Inc., San Francisco; Roma 
Wine Co. San Francisco; Security-First Na- 
tional Bank, Los Angeles; Southern-Pacific 
Co., San Francisco; Southern-Pacific Lines 
(Texas and New Orleans Div.) Houston, 
Tex.; Stauffer System, Los Angeles; Sunkist 
Growers, Inc., Los Angeles; Thomas Organ 
Co., Sepulveda, Calif.; Trans-World Airlines. 
New York. 

TV Accounts: Armour Auxiliaries (Dial 
Soap & Shampoo, Liquid Chiffon), Chicago: 
Beatrice Foods Meadow Gold Products), Chi- 
cago Breat-O'-Chicken Tuna, Inc., San Diego. 
Calif.; Bullock's Downtown, Los Angeles; 
Calavo Growers of California, Los Angeles; 
Chicago Tribune (Sunday newspaper), Chi- 
cago; Clairol, Inc. (Hair preparations), New 
York; First National Bank. Chicago; Gulf 
Brewing Co., Houston, Tex.; Hallmark Cards, 
Inc. (Greeting Cards), Kansas City, Mo.; 
Hawaiian Pineapple Co., Ltd. (Fruit juice 
concentrate), San Jose. Calif.; S. C. Johnson 
& Son (Auto Waxes, Insecticides), Racine, 
Wis.; Kimberly-Clark Corp. (Kleenex Tis- 
sues, Table Napkins, Towels), Neenah, Wis.; 



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Kraft Foods Co. (Confections), Chicago; 
LaChoy Food Products, Archbold, Ohio; 
Lever Brothers Co. (Pepsodent toothpaste), 
New York; Minneapolis-Honeywell Regu- 
lator Co. (Temperature Controls), Minne- 
apolis, Minn.; Paper Mate Co. (Pens & Desk 
Sets), Chicago; Perkins Products Co. (Kool- 
Aid, Kool-Shake, Good Seasons), Chicago; 
Purex Corp., Ltd., Southgate, Calif.; Rhein- 
gold Brewing Co., Brooklyn, N. Y.; Rolley, 
Inc., San Francisco, Roma Wine Co., San 
Francisco; Security-First National Bank, Los 
Angeles; Stauffer System, Los Angeles; Sun- 
kist Growers, Inc., Los Angeles; Thomas Or- 
gan Co., Sepulveda, Calif. 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 

ABP— ANPA— APA— NOAB--PPA 

ABC— AAAA 

Chairman of the Bd Howard W. Calking 

President Frank J. Reynolds 

Sr. Vice-Pres Victor J. Cevaaco 

Exec. Vice-Pres Richard A. Cullinan 

Vice-Pres. & Treas S. A. Speake 

Vice-Pres. & Sec E. G. McAdie 

Vice-Presidents Frank D. Cruikshank, 

Howard C. Allen 

Dir. of Radio & TV Robert W. Day 

Time Buyer Lawrence Butner 

FRANK, CLINTON E., INC. 

Merchandise Mart, 24th Floor, Chicago 54, HI. 

Phone: WHitehall 4-5900 

AAAA— ABC— ABP—ANPA—APA 

NOAB— PPA 

President, Treasurer Clinton E. Frank 

VJ*., Radio-TV Dir Buckingham Gunn 

Vice Presidents Hill Blackett, Jr., 

M. W. Grinstead, Philip E. Bash 

Secretary Wayne R. West 

Media Director Jack L. Matthews 

Time Buyer Helen Davis 

1680 N. Vine St., Hollywood 28, Calif. 

Managers Robert G. Nye, Richard Davis 

285 Madison Ave., New York 16, N. Y. 
Managers Jack Miller, Lee Davis 

FRANKEL, JONES. CO. 

180 N. Wabash Ave., Chicago 1, lU. 

Phone: DEarborn 2-5745 

NOAB— ABP—ANPA—APA— PPA— NBP 

President Jones B. Frankel 

Account Executives Jones B. Frankel, 

A. G. Gaines, Howard S. Stone, C. E. Rose 

Space Buyer Dorothy Cain 

Radio-TV Director Henry Sherry 

Radio Accounts: Lion Chemical Co., Rolin 
Sal*^ 
TV Account: Rosin-Starr. 

FREDERICK-CLINTON CO., INC. 

545 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7433 
ABP—ANPA—APA— PPA 

Chm. of Board F. C. Burger 

Pres., Treas., Radio-TV Dir, 



Time Buyer H. S. Rieff 

Exec. V.P., Secretary R. S. Buckbinder 

V.P., Art Director Edward Gambole 

Prod. Mgr M. Goldstein 

Radio Accounts: Adler Shoes, New York; 
Vim Electric Co. (RCA, Thor, Hallicrafters), 
New York, WMGM, Radio, New York. 

TV Accounts: Adler Shoes for Men, 
N. Y. C; Empire Plastic; Vim Radio & Tele- 
vision (Appliances), N. Y. C. 

CURT FREIBERGER & CO. 

1439 Court Place, Denver 2, Colo. 

Phone: ALpine 5-2048 

AAAA— ANPA—ABP— PPA— NBP—APA 

President C. J. Freiberger 

Vice President Anne Freiberger 

Robertson, Robert Lochrie 

Sec'y & Treas Doris R. Fleischer 

Prod. Mgr Virginia Murry 

Radio Accounts: American Beauty Maca- 
roni Co. (macaroni products), Denver; 
Central Bank & Trust Co. (banking), Den- 
ver; Associated Grocers of Colo, (groceries), 
Denver; Colorado Potato Flake Co. (potato 
chips), Denver; Guardian Savings & Loan 
Ass'n. (savings & loan), Denver; Toner's, 
Inc. (peanut butter), Denver; Vincent Syrup 
Co. (syrups) Denver; Central Bank & Trust 
Co. (banking), Denver; Gus' Butter Maid 
Bake Shop (bakery goods), Denver. 

TV Accounts: Beatrice Foods (dairy prod- 
ucts), Denver; Central Bank & Trust Co. 
(banking), Denver; Zefer Products (salad 
dressings), Denver; American Beauty Mac- 
aroni Co. (macaroni products), Denver; 
Gus' Butter Maid Bake Shop (bakery goods), 
Denver; B. K. Sweeney Mfg. Co. (Distribu- 
tors), Denver. 

FRIEND-REISS ADVERTISING 

221 W. 57 St., New York, N. Y. 
Phone: PLaza 7-8030 

Partner, Administration B. M. Reiss 

Partner, Creative Divisions Harold Reiss 

Partner, Development Lee Friend 

Art Director Martin Graber 

Media Director A. Louis Goldfarb 

Production Manager Julius Brown 

Radio-TV Director Edward Ratner 

Branch Offices 

Kemper Bldg., Syracuse, N. Y. 

Phone: SYracuse 3-3181 

Manager George Ball 

Assistant Manager Claude Parton 

22 Elizabeth St., Utica, N. Y. 
Phone: UTtica 4-2155 

Manager George Ball 

Radio Accounts: Cameo Curtains, Inc., 
New York, N. Y. ; Levolor Lorentzen, Inc. 
(Venetian Blinds), New York, N. Y.; Krup 
Baking Co., Jamaica, N. Y. ; Greenwood 
Foods, Inc. (Packaged beets & relish. Har- 
vard beets, Sweet'n Sauerkraut), Waterloo, 
N, Y.; Dejur Amsco Corp. (Photographic 
Equipment) Long Island City, N. Y.; Shirt- 
craft Inc. (Shirts and Airman jackets) New 
York, N. Y.; Lafayette Radio, New York. 



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TV Accounts: Cameo Curtains, Inc. (Cur- 
tains — Draperies) ; Levolor Lorentzen, Inc.; 
DeJUR Anisco Corp.; Shirtcraft Co.; Toy 
Guidance Council, Inc. (Educator Toys), 
New York. 

FRITZ. JIMMY & ASSOCIATES 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HO 3-3251 

Managing Partner Jimmy Fritz 

Secretary Marion Vaughn 

Account Execs H. A. Helm, David Camm 

Production Don Cordray 

Radio Accounts: Advance Muffler Service, 
Compton, Calif.; Citizens Filing Service 
(Land), Hollywood; McDaniel's Markets, 
Los Angeles; Wilshire Federal Savings, Los 
Angeles; Valley Ford (Autos), Burbank, 
Calif.; Pasadena Firemen's Fund (Entertain- 
ment), Pasadena; Century Oldsmobile, Van 
Nuys, Calif.; Stansbury Buick, Burbank; 
Paine & Co. (Potato Chips), Los Angeles. 

TV Accounts: Citizens Filing Service, Mc- 
Daniel's Markets, Valley Ford, Pasadena 
Firemen's Fund, Holt Motors (Dodge- 
Plymouth), Los Angeles; Stansbury Buick, 
Phil Hall Buick, Hollywood; Maunch-Davis 
Buick, Los T^igeles. 

Estimated Radio-TV Billings: |216,000. 

HARRY M. FROST CO.. INC. 

260 Tremont St., Boston 16, Mi'ss. 

Phone: Liberty 2-6140 

ANPA— APA— PPA 

President, Treasurer Karl M. Frost 

Vice Presidents Florence A. Dondero, 

Raymond E. McLaughlin 
V.P., Radio & TV Dir... Harvey P. Newcomb 
V.P., Production Manager. Harold E. Bessom 
Radio & TV 

Time Buyer Virginia M. Fairweather 

Space Buyer Anna V. Turner 

Radio Accounts: Durkee-Mower, Inc. 
(Marshmallow Fluff), Lynn, Mass.; LePage's 
Inc. (Glue Products), Gloucester, Mass.; 
General Electric Supply Corp. (Electrical 
Products), Boston, Mass.; Gentles Baking 
Co. (Gentles Bread), Boston, Mass.; Eastern 
Racing Assoc. (Suffolk Downs), East Boston, 
Mass.; Boston Nash Co. (Automobile Ser- 
vice), Boston, Mass.; Mass. Wharf Co. (Fuel 
Prods.), Cambridge, Mass. 

TV Accounts: Durkee-Mower, Inc. (Marsh- 
mallow Fluff), Lynn, Mass.; Gentles Baking 
Company (Gentles Bread), Boston, Mass.; 
General Electric Supply Corp. (Electrical 
Appliances), American Crabmeat Co. (3 
Little Kittens Cat Food), Boston Nash 
Dealers (Automobile Service), Boston Mass.; 
LePages, Inc. (Glue Products), Gloucester, 
Mass. 

FULLER & SMITH & ROSS. INC. 

1501 Euclid Ave., Cleveland 15, 0. 

Phone: CHerrv 1-6700 

AAAA—ABP— ANPA— APA— NOAB— PPA 

Chairman E. L. Andrew 

President (N. Y.) R. E. AUen 

Secretary-Treasurer C. (;. Reidenbaugh 

Exec. V.P., Mgr. (Cleveland) . . .J. C. Maddox 



Media Dept. Mgr. (Clvld.)..W. G, Chalkley 
Asst. Treas., Media Dept. Mgr. 

( Chicago ) C. W. Billingsley 

Film Visual Dept. 

(Cleveland Office) David Adam 

Dir., Radio-TV Tom Slater 

Brunch Offices 

230 Park Ave., New York 17, N. Y. 

Phone: MUnay Hill 6-5600 

Vice-Pres. & Mgr R. Nicholson 

105 W. Adams St., Chicago 3, 111. 

Phone: ANdover 3-5041 

Chm. Exec. Comni. & Mgr E. J. Lauesen 

Radio Accounts: Westmghouse Elec. Corp. 
(Various), Plymouth Cordage Co. (Rope), 
Hercules Powder Co., Aluminum Cooking 
Utensil Co. (Wear-Ever), Bryant Heater 
Div., Currier Corp. (Gas Heaters), Pennzoil 
(Gasoline & Oil), Keystone Steel & Wire Co. 
(Fencing), Linen Thread Co., Mellon Na- 
tional Bank & Trust Co., Nickel Plate Road 
(Railroad), Sherwin-Williams Co. (Paint), 
Sterling-Lindner-Davis Co. (Dept. Store), 
American Greetings Corp. (Publishers), 
American Society for Metals, Central Na- 
tional Bank, Chicago & Eastern Illinois R. R., 
Jack & Heintz (Precision Equipment). 

TV Accounts : Central Nat'l Bank of Clave 
land, American Greeting Card Publishers, 
Westinghouse Elec. Corp., Pennzoil Com- 
pany, Sherwin-Williams Co., Sterling-Lind- 
ner-Davis Co., Commercial Solvents, Ferro 
Corporation, Mellon National Bank & Trust 
Co. 

FURMAN, FEINER & CO.. INC. 

117 W. 46th St., New York 36, N. Y. 

Phone: PLaza 7-7393 

I'res., Radio Time Buyer. . . .Norman Furman 

Vice-President Irving J. Gottlieb 

Art Director Edwin R. Swaback 

Acct. Execs Nat Roth, Lon Shaw, 

Rose Rodriguez 
Space Buyer Alice SJmon 

Radio Accounts: American Federation of 
Labor, Washington, D. C; International La- 
dies Gar. Workers Union, Liberal Party, 
Colomby Watch (Jewelry), New York, N. Y. 

GARDNER ADVERTISING CO. 

915 Olive St., Si. Louis 1, Mo. 
Phone: Central 1-3200 

President Charles E. Claggett 

Sec. & Treas H. S. Gardner, Jr. 

V.P. Chg. Radio-TV William Fisher 

Branch Office 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: COIumbus 5-2000 

Vice-President Roland Martini 

Radio Accounts: Pet Milk Co. (Evaporated 
milk, instant Pet Nonfat Dry Milk, Justo) ; 
Anheuser-Busch, Inc. (Busch Bavarian 
Beer) ; Ralston Purina Co. (Feeds and Dog 
Chow); Southwestern Bell Telephone Co.; 
Union Electric Co. of Missouri; First Na- 
tional Bank; St. Louis Independent Packing 
Co. (Ham, Table-Ready Meats, Bacon I ; Bar- 
ton Manufacturing Co. (Shoe Polish): 
Wabash Railroad; Procter & Gamble (Dun- 



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(xzx; 



can Hines Cake Mixes), all St. Louis, Mo. 

TV Accounts: Pet Milk Co. (Pet Evapo- 
rated Milk, Instant Pet Nonfat Dry MUk, 
Pet-Ritz Frozen Pies) ; Monsanto Chemical 
Co.; First National Bank; Procter & Gamble; 
Barton Manufacturing Co.; Eli Lilly Co.; 
Union Electric Co.; Anheuser-Busch, Inc. 
(Busch Bavarian Beer) ; St. Louis Independ- 
ent Packing Co.; Ralston Purina Co.; Wabash 
Railroad; Southwestern Bell Telephone Co., 
all St. Louis, Mo. 

GAYNOR COLMAN PRENTIS & 
VARLEY. INC. 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 5-5750 

President Paul Gaynor 

Exec. Vice Pres John J. Ducas 

Vice Pres Leslie B. Cort 

Treas. & Media Dir Edwin J. Marra 

Creative birector Alan Slatter 

Art Director Charles Carl 

Publicity Director F. D. Walker 

Production Manager George J. Cisneros 

Traffic Manager Harry Shearman 

Account Executives Richard D. Falcon, 

Paul V. Higgins, John Halloran, Thomas 
Darge, Richard Logan, Arthur Larsen 
Accounts: All American Engineering Co., 
Wilmington, Del.; American Moninger 
Greenhouse Co., Brooklyn, N. Y. ; J. & E. 
Atkinson, Ltd., New York; Austenal, Inc., 
New York; Automatic Switch Co., Orange, 
N. J.; B. G. Corp., Ridgefield, N. J.; British 
European Airways, New York; Brush Aboe, 
New York; California Eastern Aviation, 
Washitigton, D. C. ; H. W. Carter & Co., Cole- 
ford, England; Crowley's Milk Co., Bingham- 
ton, N. Y.; Thomas A. Edison, West Orange, 
N. J.; Fairchild Engine & Airplane Corp., 
Hagerstown, Md.; General Electric Co., Cin- 
cinnati, Ohio; Gibralter Tourist Bureau, 
Gibralter; J. Goddard & Sons, New York; 
Institute of the Aeronautical Sciences, New 
York, Jaeger Co., New York; Lines Brothers, 
London; Liquidometer Corp., Long Island 
City, N. Y.; Link Aviation, Binghamton, 
N. Y.; Lundy Manufacturing Corp., Long 
Island City, N. Y.; J. A. Maurer, Long Island 
City, N. Y.; William MacDonald & Sons, 
Glasgow, Scotland; McGraw-Hill Publishing 
Co. (Aviation Week), New York; Precision 
Film Laboratories, New York; Pyrene-C-O- 
Two Corp. (Div. of Fyr-Fyter Co.), Newark, 
N. J.; Rotol Ltd., Gloucester, England; 
Saint's Satin Wax. London ; Social Research, 
Chicago: Stonro Electric Products Co., Kenil- 
worth, N. J.; Vertol Aircraft Corp., Morton, 
Pa.; Universal Leaseways Svstem, Cleveland, 
Ohio; Thomas O. Woolf & Son Co., New 
York; Witco Chemical Co.. New York. 

GEARE-MARSTON. INC. 

(Subsidiary of Ruthrauff & Ryan) 

22nd & Locust St., Philadelphia 3, Pa. 

Phone: LOcust 4-3551 

AAAA— ABC— ABP— ANPA 

President Norman W. Geare 

V.P., Creative Dir James B. Briggs 

Vice President Horace D. Nalle 



V.P., Dir. of Service Karl L. Gauck 

V.P.-Media Director Frank C. Murphy 

Secretary William G. Huckel 

Treasurer Elizabeth A. Heath 

Art Director Richard G. Cummins 

Production Manager Jesse A. Plumley 

Research Director George E. O'Connor 

Radio & TV Dir.. . .Frederick C. McCormack 

Radio & TV Time Buyer. . . .Joan O. McCrea 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: LExington 2-0880 

Vice-President Charles S. O'Donnell 

Radio Accounts: Strawbridge & Clothier 
(Dept. Store), Western Saving Fund Society, 
Philadelphia, Pa.; Pennsylvania Salt Mfg. 
Co. (Chemicals), Philadelphia, Pa.; Ameri- 
can Cyanamid Co. (Food Industry Div. 
"Acronize") New York; Bachmann Brothers, 
Inc. (Solarex Sun Glasses), Philadelphia; 
Caloric Appliance Corp. (Gas Ranges), Phil- 
adelphia; Personal Products Corp. (Jonny 
Mop Div., Disposable Toilet Cleaners) Mill- 
town, N. J.; Lawn-Boy (Rotary Powered 
Mowers) Lamar, Mo.; Firetabs Corp. (Char- 
coal Briquettes) Bala-Cynwyd, Pa.; E. K. 
Tryon Co. (Hardware Wholesale Distribu- 
tor), Philadelphia. 

TV Account^: American Cyanamid Co.; 
Caloric Appliance Corp. ; Personal Products 
Corp.; Lawn-Boy; Pennsylvania Salt Mfg. 
Co.; Strawbridge and Clothier; E. K. Tryon 
Co.; Western Saving Fund Society; Valspar 
Coi-p. (Paint and Varnish) Philadelphia. 

GETSCHAL CO., INC. 

49 E. 51st St., New York 22, N. Y. 
Phone: PLaza 8-1100 

President Budd Getschal 

Exec. Vice Pres Thomas D. Murray 

Media Director Gerald Gilbert 

Radio & TV Accounts: E. & J. Gallo Win- 
ery, Modesto, Calif.; Ludwig, Baumann & 
Spear's (Dept. Store) ; New York City, 
Sealy Mattress Co., New York City; Darl- 
ing Toys, Inc., New York City. 

GEYER ADVERTISING INC. 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-3300 

AAAA— ABP— ANPA— ABC 

Board Chairman B. B. Geyer 

President Sam M. Ballard 

V.P., Sec'y John R. Geyer 

Treasurer John R. Kunz 

V.P., Creative Dir W. M. Mitchell 

V.P., Mktg. Dir R. C. Robertson 

Vice Pres., Acct. Supervisor. .Frank Kearney 

Vice Pres Winslow H. Case 

Vice Pres Donald Gill 

V.P. Copy Directors Edward Zern, 

A. Vernon Bowen, Whiting Hall 
Vice-Presidents A. LaSala, 

R. P. Wilson 

V.P. & Art Director A. A. Sarin 

V.P., Radio-TV Creative Dir.. . .Ray J. Mauer 
Time Buyers Elizabeth Powell, 

B. S. Richardson 

Prod. Mgr LeRoy Emmerich 

Business Manager D. W. McGuinn 



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Film Supervisor James Harkey 

Media Dir Lewis H. Happ 

Branch Offices 

14250 Plymouth Rd., Detroit 32, Mich. 

Phone: Webster 3-5520 

Vice Presidents N. Nyland, John Henry 

931 Third National Bldg., Dayton 2, Ohio 
Phone: Fulton 4-145 

Vice President & Mgr E. G. Frost 

Radio Accounts: American Home Foods 
(Burnett's Vanilla Extracts), N. Y. C; Amer- 
ican Motors Corp. (Nash cars & Kelvinator 
Appliances), Detroit, Mich.; Boyle-Midway, 
Div. Am. Home Prod. (Aerowax, Black Flag 
Aerosol, Easy-Off, Aero Shave, Old English 
Wax, Griffin Shoe Polish) ; Olivetti Corp. of 
Am. (Typewriters & Business Machines), 
N. Y. C; Paul Masson Vineyards (Wines, 
Champagnes, Brandy), San Francisco. 

TV Accounts: American Home Foods; 
American Motors Corp.; Boyle-Midway Div., 
Am. Home Prod.; Paul Masson Vineyards. 

GIBBONS ADVERTISING 
AGENCY, INC. 

802 Daniel Bldg^ Tulsa 3, Okla. 

Phone: 4-2444 

ABC— ABP— ANPA— AFA— SNPA— APA 

NOAB— AAAN 

President J. Burr Gibbons 

Vice President John B. Gibbons 

Secretary Viola Neese 

Radio-TV Dir Mercedes (Dee) Freiday 

Radio Accounts: National Bank of Tulsa 
(banking and trust services), Tulsa; Stan- 
ley's Funeral Service (funeral service), 
Tulsa; State Federal Savings & Loan Associ- 
ation (savings & loans), Tulsa; Wortz Bis- 
cuit Co. (crackers and cookies). Fort Smith, 
Ark.; Tom P. McDermott, Inc. (tire sales, 
service & recapping, antifreeze & motor oil 
& batteries), Tulsa, Oklahoma City; Mitchell 
Mfgr. Co. (Auto Seats), Ft. Smith, Ark.; Sand 
Springs Farms (turkeys and eggs). Sand 
Springs, Okla.; V-Chek, Inc., Tulsa; Pedrick 
Laboratories, Inc. (Vigo Dog & Cat Food), 
Sand Springs, Okla.; Comet Moving & Stor- 
age Co. (moving and storage), Tulsa; Com- 
munity Fiance Corporation (loans), Ardmore 
& Duncan, Okla. 

TV Accounts: Tom P. McDermott, Inc. 
(tires & appliances, anti freeze, motor oil), 
Tulsa; State Federal Savings & Loan Assn. 
(savings & loans), Tulsa; Wortz Biscuit Co. 
(crackers and cookies). Fort Smith, Ark.; 
Comet Moving & Storage Co. (moving), Tul- 
sa; Pedrick Laboratories, Inc. (Dog & Cat 
Food), Sand Springs; Stanley Funeral Ser- 
vice, Tulsa; Sand Springs Farms (Turkeys), 
Sand Springs, Okla.; Mitchell Mfgr. Co. 
(Auto Seats), Ft. Smith, Ark.; Community 
Finance Corp., Ardmore & Duncan, Public 
Service Co. of Okla., V.-Chek, Inc., Tulsa. 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, III 

Vice-President Leo Berman 



Treasurer Clarence Schmidt 

Sec'y., Radio-TV Dir., 

Time Buyer Frances Scott 

Radio & TV Time Buyer Gloria Lubin 

Publicity Director Buddy Basch 

Rad.'TV Accounts: Bonafide Mills, (Bon- 
ny Maid Linoleums, Tilemasters, & Versa 
Tile), New York, N. Y.; Davis Handkerchief 
Corp.; Parke-Edwards, Ltd.; Central Paint & 
Varnish Co. (Paint Mfg.) ; Breakers Beach 
Club (Cabana Club); Seagram Laboratories 
(No-Lax), New York. 

3ILLHAM ADVERTISING AGENCY 

500 Continental Bank Bldg., Salt Lake City 

1, Utah 

Phone: 4-5516 

ABP— ANPA— APA— PPA 

President-Treasurer M. C. Nelson 

Senior Vice-President Lon Richardson 

Vice-President Robert F. Rohliing 

Vice-President Wendell J. Ashton 

Vice President J. Y. Tipton 

Vice-President Herber G. Wolsey 

TV-Radio Arthur Atack, George Barrus 

Secretary Mar jorie Farrell 

Space Buyer Esther Gook 

Radio Accounts: Cloverleaf Dairy (Milk, 
Cream, Milk Products), Colville Ice Cream 
Co., Fisher Brewing Company, General Elec- 
tric Co., Mountain Fuel Supply Co., Ogden 
First Federal Savings, Petty Motor, Porter- 
ScarpelH Macaroni Co., Purity Biscuit Com- 
pany, Royal Baking Company, Sego Milk 
Products Co., Streator Chevrolet Co., Union 
Pacific Railroad, Utah Oil Refining Co., Utah 
Power & Light Co., First Security Banks. 

TV Accounts: Cloverleaf Dairy, Colville 
Ice Cream Co., First Federal Savings, Fisher 
Brewing Company, General Electric Co., 
Mountain Fuel Supply Co., Petty Motor, 
Purity Biscuit Company, Royal Baking Com- 
pany, Sego Milk Products Co., Union Pacific 
Railroad, First Security Banks. 

BERT S. GITTINS ADVERTISING 

739 N. Broadway, Milwaukee 2, Wis. 

Phone: BR 6-5934 

ABP— ANPA— NOAB— PPA— APA 

President Bert S. Gittins 

Prod. Dir Stewart Carlson 

Media Dir Esther Block 

Copy Dir Harold Nelson 

Ind. Copy Dir Franklin J. Beezley 

Office Mgr Erwin R. Holtz 

Radio & TV Dir Gerald L. Seaman 

Radio Accounts: AUis-Chalmers Tractor 
Group. (Farm Tractors & Equipment), Mil- 
waukee, Wis.; The Page Milk Company 
(Evaporated Milk), Merrill, Wis.; Wm. F. 
Renk & Sons (Hybrid Corn), Sun Prairie. 
Wis. 

TV Accounts: Allis-Chalmers Tractor 
Group (Farm Tractors & Equipment), Mil- 
waukee. Wis. 

GLENN ADVERTISING INC. 

304 First Life Bldg., 301 E. 5th St. 

Fort Worth 2, Texas 

Phone: ED 2-4476 



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ANPA— ABP— AAAA 

President Ray K. Glenn 

Exec. Vice Pres John H. Stewart 

Vice Presidents Merle W. Bell, 

Ward M. Wilcox, Robert 0. Holleron, Jr., 

Duke Burgess 

Secretary Grace Gallison 

Branch Offices 

1725 Republic National Bank Bldg., Dallas, 

Tex. 

Phone: RI 6686 

V.P., Mgr Ward M. Wilcox 

1505 Transit Tower, San Antonio, Tex. 
Phone: CA 7-2369 

Vice President Robert 0. Halleron, Jr. 

803 Lovett Blvd., Houston, Texas 

Phone: CA 4-2729 

Manager Rex Potter 

6399 Wilshire Blvd., Los Angeles, Calif. 

Phone: WE 3-9369 

Manager Raymond Prochnow 

Radio Accounts: Circle D. Foods Co. (Corn 
Chips Prods.), Dallas; Delaware Punch Co. of 
America (Beverage), San Antonio; Fort 
Worth National Bank, Fort Worth; Fort 
Worth Sand & Gravel Co. (Building Ma- 
terials), Fort Worth; Gebhardt Chili Powder 
Co. (Chili Products), San Antonio; Globe 
Laboratories (Veterinarian Pharmaceutics), 
Fort Worth; Lone Star Brewing Co.-, San 
Antonio; Republic National Bank, Dallas; 
Radio Station KITE, San Antonio, Tex.; 
WBAP-AM-FM-TV, Fort Worth; Texas & 
Pacific Railway (Transportation), Dallas; 
Texas Industries (Building Products), Dallas. 

TV Accounts: Circle D Foods Co. (Corn 
Chip Products), Dallas; Delaware Punch 
Co. of America, San Antonio; Fort Worth 
National Bank, Fort Worth; Fort Worth 
Sand & Gravel Co. (Building Products), 
Fort Worth; Lone Star Brewing Co., San An- 
tonio; Republic National Bank; Dallas; 
Texas & Pacific Railway, Dallas; Texas In- 
dustries, Inc. (Building Materials), Dallas. 

GOODKIND, JOICE & MORGAN, 
INC. 

919 North Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-6746 

AAAA— ANPA— ABP— APA—PPA—NBP 

Chr. of Bd Clyde M. Joice 

President Donald H. Kemper 

Copy Chief Garrick M. Taylor 

Secy. & Media Dir. . .Florence A. Neighbors 

Treas., Prod. Mgr J. Alden Joice 

Vice President Henry Nathan 

Radio Accounts: Planters Nut & Chocolate 
Co., Coldenrod Ice Cream Co., Planters 
Nut & Chocolate Co., The Illinois Canning 
Co., C. H. Runciman Co., Lowell, Mich. 

TV Accounts: Goldenrod Ice Cream Co. 
(Ice Cream), Chicago, IlL; The Illinois 
Canning Co.; C. H. Runciman Co., Lowell, 
Mich.; Planters Nut & Chocolate Co., Wilkes- 
Barre, Pa. 

GOTHAM-VLADIMIR 
ADVERTISING, INC. 

342 Madison Ave., New York 36, N. Y. 



Phone : OXford 7-4300 
ABP— AFA— ANPA— AAAA 

Chairman of Bd G. Ellsworth Harris 

Chmn. Exec. Comm.. .Duncan D. Sutphen, Jr. 

President Irwin A. Vladimir 

Exec. V.P. & Treas Arthur A. Kron 

Vice-Presidents Robert F. Kendall, 

Arthur F. Connolly, Daniel C. Kaufherr, 

Richard H. Hobbs, C. G. Rourke, Joseph T. 

Sloane, M. Craig Spitz, Evelyn Ringrose 

Secretary Chester A. Priesi 

Dir. Radio & Television. . .Arthur A. Kron 
Dir. Pub. Relations Kay Long 

Radio Accounts: Lutheran Laymen's 
League (Lutheran Church-Missouri Synod), 
St. Louis, Mo.; L. A. V. (Venezuelan Air- 
lines), New York, N. Y.; Japan Canned Crab- 
meat Sales Co., Tokyo. 

GOURFAIN-COBB 
AND ASSOCIATES 

400 N. Michigan Ave., Chicago 11, 111. 
Phone: WH 4-5230 

President A. S. Gourfain, Jr. 

Vice President Dade Ellison 

Production Manager Myron Stewart 

Media Director Louise Adams 

GRAND & WADSWORTH, INC. 

120 E. 56th St., New York 22, N. Y. 

Phone: PLaza 5-4082 
ANPA— APA—PPA— ABP— NBP 

President, Treasurer Ivan B. Romig 

Vice Presidents Wm. Eichhorn, Wm. 

Walker, Russell Kolburne 

Sec'y. Media Dir Blanche Jampol 

Art Director Joseph De Gaetano 

Production Manager Sheldon Kolburne 

GRANT ADVERTISING, INC. 

919 North Michigan Ave., Chicago II, III. 

Phone: SUperior 7-6500 
ANPA— APA— ABP— PPIA—SNPA—NOAB 

President Will C. Grant 

Exec. V.P. Chg. Cen. 

Creative Staff Howard A. Jones 

Vice-Presidents Valeria T, Feely, 

Carl M. Post, John G. Copeland, W. R. 

Watson, Andrew J. Shepard 

Secretary Mary Waller Gram 

V.P. & Art Dir Loren G. Moore 

V.P., Research Dir Kay Sheldon 

Media Director Reginald L. Dellow 

Asst. Dir. Radio-TV Media Fred Norman 

Time Supervisor Dene Voigt 

Radio & TV Dir. ( Chicago ).. Jeanne Ruzek 

Production Mgr. Harry White 

Chicago Art Dir Fleetwood Burt 

Asst. Art Dir Albert Fischer 

V.P. Personnel Donald C. Turner 

V.P. Operations, 

Int'l Div Fred Spence 

Copy Group Head Wallace Capel 

Acct. Executives Will C. Grant, 

Howard A. Jones, W. R. Watson, Andrew 

Shepard, Glen Shears, Carl Post, Fred 

Spence, Donald Matthews, Jack MacDon- 

ald 



187 



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(KOO 



Branch Offices 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-5800 

V.P. Chg. N. Y. Office Lawrence Stapleton 

29th Floor, Guardian Bldg., Detroit 26, Mich. 
Phone: WOodwood 3-9400 

Exec. V.P Lawrence Mcintosh 

2003 Davis Bldg., Dallas 2, Tex. 
Phone: Prospect 8121 

V.P. Chg. Dallas Office Donald Wagnitz 

Hiilman Bldg., Dayton 2, Ohio 
Phone: Michigan 9562 
V.P. Chg. Dayton Office 

& A-E V. P. Black 

American Bank Bldg., Portland, Ore. 
Phone: CA 2-9609 

Mgr. & Acct. Exec John A. Giesy 

One Nob Hill Circle, San Francisco 5, Calif. 
Phone: SUtter 1-8424 

V.P. Chg. San Fran. Off Jack Edwards 

13th St. at Second Ave., S.W., Miami 36, Fla. 
Phone: FRanklin 3-6611 

V.P. Chg. Caribbean Oper John A. Dey 

Taft Bldg., Hollywood 28, Calif. 
Phone: HO 1-9231 
V.P. Chg. Hollywood Off.. . .Paul L, Bradley 
Accounts: Airtemp Div. of Chrysler Corp.; 
Brown & Williamson Export; Coca Cola 
(Foreign), N. Y.; Colgate-Palmolive Ltd.; 
Dodge Brothers Corp., Div. of Chrysler 
Corp.; Drake Hotel; Florida Power & Light 
Co.; lodent Chemical Co.; LACSA-^Costa 
Rican Airlines. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 

Phone: WAlnut 2-4808 

ANPA— ABP— ABC— AAAA— APA 

Partner Jerome B. Gray 

Partner-TV Dir Edmund H. Rogers 

Partner Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, William B. Edwards, 
Atherton Seeley, David B. Arnold, Thelma 
Beresin, Franklin P. Jones, Granville Wor- 
rell, Albert R. Bochroch 

Radio-TV Dept Walter M. Erickson 

Production Mgr Alex Irvine 

Media Director David B. Arnold 

Radio Accounts: The M. A. Hanna Com- 
pany (Coal), Philadelphia, Pa.; Philadel- 
phia Saving Fund Society (Banking Ser- 
vices), Philadelphia, Pa.; American Chemi- 
cal Paint Co. (Plant Foods), Ambler, Pa.; 
Telephone Co. of Pa. (Services), Philadel- 
phia; Diamond State Telephone Company 
(Services); Delaware; Lee Tire & Rubber 
Co. (Tires), Conshohocken ; Charles Mar- 
chand Co. (Hair Rinses), N. Y., N. Y.; 
Vogel-Ritt (Termite & Pest Control), Phil- 
adelphia. 

TV Accounts: Fidelity-Philadelphia Trust 
Co. (Banking Services), Philadelphia, Pa.; 
Philadelphia Saving Fund Society (Banking 
Services), Philadelphia, Pa.; American 
Chemical Paint Co. (Plant Foods), Ambler, 
Pa.; The Bell Telephone Co. of Penna. (Ser- 



vices), Philadelphia; Diamond State Tele- 
phone Co. (Services), Delaware; Charles 
Marchand Company (Hair Rinses), N. Y. C; 
Philadelphia ; Lee Tire & Rubber Co. 

(Tires). 

MONROE GREENTHAL CO.. INC. 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 9-8640 

ANPA— APA— PPA— ABP 

Pres., Treas Monroe W. Greenthal 

V.P., Creative Dir David E. Diener 

Production Mgr Joseph Boggiano 

Radio & TV Dir Harvey Schulman 

VP., Media Dir Herb Hauser 

Art Directors Oscar Krauss, Otto Luther 

Accounts: Fabian Theatres Corp., N. Y., 
N. Y.; Fine Arts Theatre, N. Y.; Palladium 
Radio Productions, Inc.; Paris Theatre; 
Rank, J. Arthur, N. Y.; Reade, Walter, 
Theatres, N. Y.; Stanley Warner Cinerama 
Corp., N. Y.; United Artists Corp.; Asso- 
ciated Artists; DC A; Little Carnegie The- 
atre, Sutton Theatre. 

GREY ADVERTISING AGENCY. INC. 

430 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3500 

AAAA— ABP— ANPA— APA— NOAB— PPA 

Bd. Chrmn., Head Exec. Comm.. .Lawrence 

Valf.nstein 

President Arthur C. Fatt 

Asst. to the Chairman, 

Secretary Norman J. J. Berger 

President Arthur C. Fatt 

Exec. V.P., Acct. Sup Herbert D. Strauss 

V.P. & Radio-TV Dir... Alfred L. HoUender 

V.P., Radio-TV Hal Davis 

V.P., Mgr. Prod Ralph Froelich 

V.P. Media Dir E. L. Deckinger 

V.P., Acct. Supvs. : Ralph Axthelm, Leroy 
Block, B. I. Brownold, Samuel Dalsimer, 
Theo. Kaufman, Ben Laitin, Joseph Lorin, 
Edward Meyer, David Rand, Edmund R. 
Richer, Jules Singer, Jerome Stolzoff, John 
A. Kuneau. 

Radio Accounts : Phillips-Jones, Inc. (Van 
Heusen Shirts & Men's Wear), New York, 
N. Y. ; Esquire, Inc. (Coronet Magazine); 
Union Pharmaceutical Corp. (Inhislon) ; 
Anson, Inc. (Anson Men's Jewelry) ; Asso- 
ciated Products, Inc. (Deodorant Pads); 
Mennen Co., (Mennen Baby Products, 
Quinsana); Radio Corp. of America (RCA 
Victor Records); Gruen Watch Co.; Block 
Drug's Poligrip & Polident; National Broad- 
casting Co. 

TV Accounts: Anson, Inc. (Jewelry); As- 
sociated Products, Inc. (Deodorant Pads & 
Pipes); Esquire, Inc. (Coronet Magazine): 
Krueger Brewing Company, Inc. (Beer & 
Ale) ; The Mennen Company (Quinsana 
Foot Powder & Mennen Baby Products) : 
Prince Gardner (Wallets); Campbell Soup 
Co. (Campbell Kids); Jean R. Graef. Inc. 
(Girard Perregaux Watches) ; Phillips-Jones 
Corp.; Radio Corp. of Ajnerica; Gruen 
Wat(?h Co.; Block Drug's Poligrip & Poli- 
dent; National Broadcasting Co.: RCA Vic- 
tor Records. 



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ADVERTISING AGENCIES 



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GRISWOLD-ESHLEMAN CO. 

1400 Terminal Tower, Cleveland 13. 0. 

Phone: TOwer 1-3232 

NOAB— SNPA 

NOAB— SNFA 

President Kenneth W. Akers 

Vice President Charles Farran 

Vice President L. R. Canfield 

Secretary-TreHS John F. Davis 

V.P., Media Dir William A. Weaver 

Dir. of Radio & TV Richard Woodruff 

Radio Accounts: Fisher Bros. Co. (Retail 
Food Chain), Cleveland, 0.; The Erie Rail- 
road Co. (Passenger Service), Cleveland, 0.; 
Fleet-Wing Corp. (Gasoline & Oil), Cleve- 
land, O. ; Youngstown Sheet & Tube (Steel), 
Youngstown, 0.; Jenney Mfg. Co. (Gasoline 
& Oil), Boston, Mass.; Society for Savings 
(Banking Service), Cleveland; B. F. Good- 
rich Co. (Tire Division), Akron, Ohio; Cock- 
sliutt Farm Equipment Co., Bellevue, Ohio. 

TV Accounts: Fisher Bros. Co. (Retail 
Food Chain), Cleveland; Society for Savings 
(Banking Service), Cleveland; Jenney Mfg. 
Co. (Gasoline & Oil), Boston, Mass.; The 
B. F. Goodrich Co. (Tires, Drugs, etc.). Ak- 
ron, Ohio; Nickles Bakery. 

JULIAN GROSS & 
ASSOCIATES. INC. 

770 Asylum Ave., Hartford 5, Conn. 
Phone: CHapel 9-8491 

Pres., Treas Julian Gross 

Vice Pres Declan J. Powers 

Prod. Mgr Larry Selwyn 

ART GRUBER ASSOCIATES 

4401 East Lake St., Minneapolis 6, Minn. 
Phone: PA 1-1661 

President Art Gruber 

Secretary E. M. Gruber 

Account Exec Norman Vinitsky 

Production ....Karin Johnson, Lois Huseby 

Radio & TV Accounts: Authorized TV 
(Television Service), Minneapolis; Author- 
ized Agency (Picture Tube Insurance), Min- 
neapolis; Downtown Chevrolet (Automo- 
biles), Minneapolis; Thompson Construction 
Co. (Homes), Minneapolis; Old Home 
Creameries (Cottage Cheese, Butter), Min- 
neapolis & Moose Lake; Sesame Lift-A-Dor 
(Garage Door Operators), Minneapolis, Du- 
luth, Rochester, LaCrosse; Pepsi Cola (Bot- 
tling) Twin Cities; Minnesota Bowling 
Proprietors, Minneapolis. 

GUILD. BASCOM & BONFIGLI. INC. 

130 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 2-6040 

President, Acct. Supv Waher Guild 

Bd. Chrmn., Crea. Dir David Bascom 

Exec. V. P., Art Dept Dante Bonfigli 

V.P., Media Dir Rod Macdonald 

V.P., Dir. Copy-TV Depts. . . Courtenay Moon 
Media Dir Richard Tyler 



Time Buyers Jan Brown, 

Janice Carrel, Marcelee Sanders. 

Branch Offices 

515 Madison Ave., New York, N. Y. 

1750 N. Vine Capitol Tower, 

Hollywood 28, Calif. 

Program Director Dave Fulmer 

TV Accounts: Ralston Purina Co.; Skippy 
Peanut Butter, Div. of The Best Foods; 
Regal Pale Brewing Co. 

LAWRENCE C. GUMBINNER ADV. 
AGENCY. INC. 

655 Madison Ave.,New York 21, N. Y. 

Phone: TEmpleton 8-1717 

ABP—ANPA—APA—PPA— ABC— NOAB 

Chairman Lawrence C. Gumbinner 

President Milton Goodman 

V.P., Radio Dir Paul G. Gumbinner 

Exec. V.P Morton Freund 

Associate Counsel L. S. Goldsmith 

VP in Chg Prod Herman Kornblum 

Art Directors Stuart Campbell, 

Hershel Bramson 

Acct. Executives Graeme Macleod, 

Estelle Farman, Muriel C. Hahn, Robert 
Lurie, Sy Ethan, Stanley Evans 
Accounts: American Tobacco Co., Stanley 
Evans, Roi-Tan Cigars; Dunhill, Alfred 
of London, Inc., New York, N. Y.; 
Heublein, G. F. & Bro., Inc., Hartford. 
N. Y.; Heublein, G. F. & Bro., Inc., Hartford, 
Conn. (Smirnoff Vodka, Bell's Scotch); 
London Character Shoes, New York, N. Y.; 
S. A. Schonbrunn Company, Inc., New York, 
N. Y. (Savarin Coffee). 

GUNN-MEARS ADVERTISING 
AGENCY CORP. 

Times Tower, N. Y. 36, N. Y. 

Phone: BRyant 9-2900 

ANPA— APA 

President William P. Cunn 

V.P.'s. . . .George J. Walsh, John J. Crimmins 

Sec'y & Treas Virginia Mears 

Art Dir Sidney Nemirov 

Production Mgr Louis Fillipo 

Acct. Executives William P. Gunn, 

George J. Walsh, John J. Crimmins, John 
A. Finneran, Dennis Sullivan, Sadye Cur- 
tis, George P. Butterly 
Accounts: Dobbs Truss Co.; Garrett F. C. 
Co., Inc.; Inter-County Title Guaranty and 
Mortgage Co.; Jenkins-Gibson & Co.; N. Y. 
University Press; Pinnacle Products Corp.; 
Popular Priced Resorts Assn.; Romweber 
Furniture Co.; Shawnee Press; Waring, 
Fred, Enterprises; Wolfe, William P., Or- 
ganization; Stephen Wise Free Synagogue; 
Zophar Mills, Inc. 

JOHN L. HALPIN. ADVERTIING 

207 State St., Schenectady 5. N. Y. 

Phone: FRanklin 2-0492 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief S. P. Levine 

Radio Accounts: Mohawk National Bank, 



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ADVERTISING AGENCIES 



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Schenectady, N. Y.; Cobleskill Agricultural. 
Society, Cobleskill, N. Y.; Alvord Glove Co., 
Mayfield, N. Y. 

TV Accounts: Cobleskill Agricultural Soc, 
t^obleskill, N. Y.; Schenectady Savings & 
Loan Assn. 

HANSON. CLEM T.. CO. 

1409 - 15th St., Moline, III. 

Phone: 2-3022 

ABP— NBP— APA 

Owner, Acct. Exec Clem T. Hanson 

Prod. Mgr., Acct. Exec W. R. Lievens 

Accounts: AUen-Klapp Co. (Newspaper 
Representatives) Chicago; American Mag- 
netics Co. (Magnetic Separators) Moline, 
111.; Anthes Force Oiler Co. (Truck Safety 
Equipment) Ft. Madison, la.; Baker's Dairy, 
Moline, 111.; Blackhawk Films (Home Movie 
Films) Davenport, la.; Eastin Pictures, (Ed- 
ucational Films) Davenport, la.; H-O-N Co., 
The (Office Equipment), Muscatine, la.; 
Holst-Kakert Co. (Carpet Cleaning) Moline, 
111.; Lofgren Distributing Co. (Radio and 
TV) Moline, 111.; Moline Accessories Corp. 
(Elevator Parts) Moline, 111.; Moline Iron 
Works (Castings) Moline, 111.; Prime-Mover 
Co. (Materials Handling Equipment) Mus- 
catine, la.; Rock Island Argus (Newspaper) 
Rock Island, 111.; Stampings, Inc. (Bottled 
Gas Housings) Davenport, la.; Uptown Na- 
tional Bank, Moline, 111. ; Van Vooren Prod- 
ucts (Welding Equipment) East Moline, 111.; 
Veterans Information Service, Moline, 111.; 
Station WHBF AM-FM-TV, Rock Island, 
111.; Warsaw Brewing Corp., Warsaw, 111.; 
Z-F Co. (Grease-seal and Undergi-ound 
Pumping Stations) Moline, 111. 

HART-CONWAY CO., INC. 

Triangle Bldg., Rochester 14, N. Y. 

Phone: LOcust .^520 

ANPA— ABP— APA— PPA 

Pres., Treas H. Lyman Hart 

Sr. Vice-President Harold E. Kennedy 

Exec. Vice-President Joseph Brown 

Vice President John P. Street 

Asst. Vice-Pres E. Ward Phillips 

Secretary John M. Nixon 

Account Execs H. L. Hart, 

H. E. Kennedy, J. P. Brown, J. P. Street. 
J. M. Nixon, E. W. Phillips, John M. Sulli- 
van, Charles R. Milne 
Production Manager. . .James V. Mannhardt 

Comptroller A. L. Kearns 

Radio Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; Blue Bus 
Lines (Intercity Bus Lines), Batavia, N. Y.; 
Columbia Bkg. Svg. & Loan (Savings Bank), 
Rochester, N. Y.; Crescent-Puritan Laundry, 
Rochester, N. Y. ; Genesee-Monroe Racing 
Assoc. (Harness Racing Track), Batavia, 
N. Y. ; Haxton Foods, Inc. (Blue Boy Canned 
Foods), Oakfield, N. Y. ; Levis Music Stores, 
Rochester, N. Y.; Qualtop Beverage Co., Inc. 
(Makers of Soft Drinks), Rochester, N. Y.; 
Security Trust Co. (Bank), Rochester, N. Y.; 
Standard Brewing Co. (Brewery), Rochester, 



N. Y.; Sheraton Hotel, Rochester, N. Y.; 
Boiler-Clark Inc.; (Insurance), Rochester, 
N. Y.; Unit Parts Rochester Corp., Roches- 
ter, N. Y.; Rochester Hospital Service (Hos- 
pitalization) ; Rochester & Pittsburgh Coal 
Co. (Blue Coal Dist.), Rochester, N. Y.; 
Webaco Oil Co. (Cities Service Dist.), Web- 
ster, N. Y.; Rochester Gas & Electric Co.; 
Rochester Telephone Co.; Monroe County 
Savings Bank, Rochester, N. Y. 

TV Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y,; Crescent-Puri- 
tan Laundry, Rochester, N. Y.; Genesee-Mon- 
roe Racing Assoc. (Harness Racing Track), 
Batavia, N. Y.; Haxton Foods, Inc. (Blue Boy 
Canned Foods), Oakfield, N. Y. ; Levis 
Music Stores, Rochester, N. Y.; Qualtop Bev- 
erage Co., Inc. (Makers of Soft Drinks), 
Rochester, N. Y.; Rochester Gas & Elec. 
Corp., Rochester, N. Y.; Security Trust 
Co. (Bank), Rochester, N. Y.; Standard 
Brewing Co. (Brewery), Rochester, N. Y.; 
Columbia Savings & Loan (Savings 
Bank), Rochester, New York; Webaco Oil 
Co., Webster, N. Y. Rochester Hospital Ser- 
vice (Hospitalization), Rochester, N. Y.; 
Monroe County Savings Bank, Rochester, 
N. Y. 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 
Phone: ANdover 3-0130 

President George H. Hartman 

Exec. V. P Rowland Laughlin 

V. P., Gen. Mgr John T. HoUoway 

Vice Pre? Thomas-Kivlan, David R. Coey 

V. P., Art Dir Alfred Fester 

Secretary George H. Hartman, Jr. 

Treasurer Frank R. Hartman 

Copy Chief Thomas Whitehead 

Media Dir., Radio-TV Time 

Buyer Virginia Caldwell 

Production Mgr Philip Navigato 

Radio & TV Director John D. Berg 

Radio & TV Talent Buyer Jack Leonard 

Research Dir Burton Wasserman 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: IMUrray Hill 9-8637 

R.Tdio-TV Dir John Berg 

F. H. HAYHURST COMPANY 
LIMITED 

7 King St. E., Toronto, Ontario. Canada 
Phono: EMpire 6-0731 

President W. P. Hayhurst 

Vice-President Geo. F. Havhursi 

V.P H. W. E. Pepler 

V.P N. L. Drynan 

Director D. J. Leonard 

Radio-TV Director R. D. Amos 

Asst. Dir C. M. Harrison 

Timebuyer M. Martin 

Radio Prod S. Hannah 

Branch Office 

1510 Drummond St., Montreal, Que. 

Phone: HArbour 0131 



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ADVERTISING AGENCIES 



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Fr. Radio Sup Marcel Dubuc 

Manager J. B. Leupold 

Radio Accounts: Bromo-Seltzer Ltd. 
(Bromo-Seltzer), Toronto, Ont.; Purity 
Flour Mills Ltd. (Purity Flour, Purity Oats 
& Cake Mix), Toronto, Ont.; Canadian Can- 
ners Limited (Soups, Baby Food), Hamilton, 
Ont.; Acousticon (Hearing Aids), loronto; 
Procter & Gamble Ltd. (Camay Soap) ; 
Pierce's Proprietaries Inc. (Golden Medicine 
Discovery) ; MacFeeters Creamery (Golden 
Bar Cheese & Honey-butter); Back's Shoes; 
Elizabeth Arden; G. T. Fulford, Ltd.; The 
Gazette; Walter M. Lowney Co.; Scotch An- 
thracite Coal; Smith-Corona Canada Ltd.; 
The Thomas (Mobile) Ltd.; Wonder Pak, 
Inc. 

TV Accounts: Canadian Canners Ltd. 
(Aylmer Soups); Procter & Gamble Ltd.; 
R. D. Fleck Co. Ltd. (Minibrix) ; Brading 
Breweries Ltd.; Loblaws Ltd.; St. Lawrence 
Starch Co. Ltd.; Visking, Ltd.; Canada Per- 
manent Trust. 

HERALD ADVERTISING AGENCY. 
INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-2280 

Pres., Radio Dir M. J. Middleman 

V.P. & Art Dir Jack Warren 

V.P. & Sec'y H. M. Weiss 

Acct. Executives M. J. Middleman, 

S. T. Hunter 

Accounts: Bar-Ray Products Inc.; Barrie 
Weiss Inc.; Brown, Victor Undies, Inc.; 
Capital Cubicle Co.; Cromwell Inc.; Lantre 
Ltd.; Lightfoot Schultz Co.; Lynn Handbags, 
Inc.: O'Toole, Edward Co. Inc.; Radio Sta- 
tion WQAN, Scranton, Pa.; Scranton Times. 

AL HERR ADVERTISING AGENCY 

225 E. Michigan St., Milwaukee 2, Wig. 

Phone: Broadway 1-2710 

AAAA— ABP— ANPA— APA 

Pres., Acc't. Exec Al Herr 

Vice-President John Rock 

Radio and TV Dir Pat Kocian 

Radio Accounts: Pate Oil Company (Gaso- 
line, Lubricants, etc.), Milwaukee, Wis.; 
Kellers, Inc. (Beverage Distributor), Mil- 
waukee, Wis.; Milwaukee Florists Assn. 
(Flowers), Milwaukee, Wis.; Luick Dairy 
Company (Dairy Products), Milwaukee, Wis.; 
Luick Ice Cream Company (Ice Cream), Mil- 
waukee, Wis.; Ace Foods, Inc. (Restaurant 
& Caterers), Milwaukee, Wis. 

TV Accounts: Pate Oil Company (Gaso- 
line, Lubricants, etc.), Milwaukee, Wis. 

HICKS & GREIST, INC. 

555 Fifth Ave., New York 20, N. Y. 
Phone: MUrray Hill 7-5600 
ABP— AN PA— AF A— ABC 

President E. H. Greist 

Exec. Vice Pres J. A. Drake 

Vice Pres C. V. Skoog 

Treasurer H. Hicks 

Secretary H. Breitner 



V.P., Dir., Radio-TV. Theodore J. Grunewald 

Time Buyer Vincent J. Daraio, 

TV-Radio Copy L. Lokes 

Branch Office 

3450 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 5-1721 

V.P., Gen. Mgr Robert Black 

Radio Accounts: BriU Foods (Canned 
Specialties) Newark, N. J.; Better Heat witn 
Oil Council, New York; Dixie Cup Co. (Pa- 
per Cups, plates) Easton, Pa.; Lewyt Corp., 
(Vacuum Cleaners) Long Island City, N. "i.; 
Sandura Corp. (Floor, Wall & Counter Cov- 
er.) Philadelphia; Servel, Inc. Taylor-Reed 
Corp. (Q-T Frosting, Cocoa Marsh, Spandy 
E-Z Pop) Glen Brook, Conn. 

TV Accounts: Dixie Cup, Lewyt Corp., 
Walter Johnson (Powerhouse candy and oth- 
er candy products) Chicago; Taylor-Reed 
Corp. Sandura Corp. 

HILL & KNOWLTON, INC. 

150 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-5600 

ANPA 

Chairman John W. Hill 

President Bert C. Goss 

Sec, Treas Harry S. Cooper 

Art Director M. Richard Kaufmann 

Branch Office 

1000 Vermont Ave., N. W, 

Washington 5, D. C. 

Phone: STerling 3-0270 

Vice President Avery McBee 

HILTON & RIGGIO, INC. 

4 West 58th St., New York 19, N. Y. 

Phone: PLaza 1-3900 

ABP— ANPA— PPA—NOAB 

President Peter Hilton 

V.P. & Treas Louis J. Riggio 

Vice Presidents James Williamson, 

Robert Fine, Joseph Quin, Jr., William 
Tirrell 

Secretary L, S. Hendrickson 

Art Director Daniel Loizeaux 

Time Buyer Maria Carayas 

Space Buyer Estelle Kahn 

Production Manager Daniel Casey 

Acct. Executives Louis J. Riggio, 

James Williamson, Frank Fox, Wm. Tirrell, 
Joseph P. Quin, Jr., Robert Fine 
Accounts: Bjelland, Chr., Co., Inc., New 
York City; Cbess, Mary, Inc. (Cosmetics), 
New York City; Emerol Mfg. Co., Inc. (Mar- 
vel Mystery Oil), New York City; National 
Yeast Corp., Belleville, N. J.; Parfums 
Evyan, New York City; Savoy-Plaza Hotel, 
New York City; Shirriff's Limited, Toronto, 
Canada; Vermouth Industries of America, 
Inc., New York City. 

HOAG & PROVANDIE. INC. 

136 Federal St., Boston 10, Mas?. 

Phone: Hancock 6-8580 
ABP— ANPA— APA— PPA— AAAA 

President Paul Provandie 

Treasurer Myron Eastwood, Jr. 



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Vice-President Wm. Van N. Washburn 

Exec. Vice-President Langley C. Keyes 

Production Mgr Bertha L. Aldrich 

Accounts: Carter's Ink Co.; Diamond 
Spring Brewery, Inc.; General Electric Ap- 
pliances Inc.; General Ice Cream Corp.; 
New England Trust Co.; Radio Station 
WHDH, Boston; Swift & Co. 

HOUCK & COMPANY, INC.— 
ADVERTISING 

2013 S. Jefferson St., Roanoke 16, Va. 

Phone: 2-3411 

ABP— ANPA— APA— PPA— SNPA 

President C. B. Houck 

V.P., Radio-TV Dir William B. Houck 

Secretary Kathryn H. Ferguson 

Art Director Edwin R. Deady 

Production Mgr W. Leon Mitchell 

Radio Accounts: Crowgey Sausage Com 
pany (Meat Products), Kellysville, W. Va.; 
State-Planters Bank & Trust Co. (Financial 
Institution), Richmond, Va.; Radio Station 
WSLS, Roanoke, Va. 

BRYAN HOUSTON, INC. 

730 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-6400 

ABP— ANPA— APA— AAAA 

Chairman of Board Bryan Houston 

President Wm. R. Hillenbrand 

Exec. Vice-Pres Harry W. Bennett, Jr. 

V.P. Dir. Mchdse Patrick Gorman 

V.P. Dir., Art Stanley Freeman 

V.P. & Copy Dir Roger Purdon 

V.P., Prod. Mgr Samuel H. Weber 

V.P. Dir. Research Frederick L. Ryner 

V.P. Dir. Radio-TV Wm. B. Templeton 

VJ*. Dir. Media H. Dobberteen ' 

Radio Accounts: Colgate-Palmolive Co, 
(Ajax, Cashmere Bouquet Soap) ; Nestle 
Company (Nescafe Instant Coffee). 

TV Accounts : Colgate - Palmolive Co. 
(Ajax, Cashmere Bouquet Soap, Cashmere 
Bouquet Hand Lotion. Cashmere Bouquet 
Lipstick, Veto Cream, Veto Spray); Nestle 
Co. (Nescafe Instant Coffee). 

HORTON-NOYES COMPANY 

Industrial Bank Bldg. 

Providence 3, R. I. 

Phone: GAspee 1-2087 

AAAA— ABP— ANPA 

Partner Frederick C. Noyes 

Partner C. Darrell Prutzman 

"Partner Carroll H. Rickard 

Associates ...Herbert W. Gerlach, 

William P. Meigs, A. E. VanWagner 

Dir. Radio-TV Henry C. Hart, Jr. 

Radio Accounts: Industrial Natl. Bank 
(Banking), Providence, R. I.; The Narragan- 
sett Electric Co. (Public Utility), Providence. 
R. I.; Peoples Savings Bank (Savings), Prov- 
idence. R. I.; The Collins Co. (Axes, Ham- 
mers), CoUinsville. 



Conn.; Nashua Corp., (Paper Packaging), 
Nashua, N. H.; Cryovac Co. (Food Packag- 
ing) Cambridge, Mass.; Rumford Chemi- 
cal Works (Cleaner) East Providence, R. I.; 
Westfield Mfg. Co. (Columbia Bicycles), 
Westfield, Mass. 

TV Accounts: Industrial Natl. Bank 
( Banking) , Providence, R. I. ; Westfield Mfg. 
Co. (Bicycles), Westfield, Mass. The Col- 
lins Co. 

Estimated Radio-TV Billings: $125,000. 

CHARLES W. HOYT CO.. INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2000 

AAAA 

President Everett W. Hoyl 

Chairman of Bd Winthrop Hoyt 

Vice Presidents A. W. Fargo, 

John D. Lucas, R. W. Mickam, E. T. Nettle- 

ton, Richard G. Pratt 

Secretary James R. Roberts 

Treasurer F. J. Becker 

V.P., Dir. Radio-TV W. P. Smith 

Assistants to Mr. Smith. . .Thomas A. Lee, Jr., 

Clifford Simpson 

Branch Office 
15 Lewis St., Hartford 3, Conn. 
Phone: J A 5-6066 
Vice-Pres. & Mgr., Hartford OflSce 

Frank A. Whipple 

Radio Accounts: American Home Foods, 
Inc. (Geo. Washington's Instant Coffee). 
New York, N. Y.; Arnold Bakers, Port Ches- 
ter, N. Y.; Stahl-Meyer Inc. (Meat Products), 
New York, N. Y. ; American Molasses Co. 
(Grandma's Molasses), New York, N. Y.; 
South African Rock Lobster Assn.; Blueber- 
ry Cooperative Assn. (Tru-Blu Blueberries), 
New Lisbon, N. J.; KLM Royal Dutch Air- 
lines; Brock-Hall Dairy Co., Hamden, Conn.; 
New York & New England Apple Inst., King- i 
ston, N. Y.; Colgate Palmolive Co. (Kirk- j 
man Detergent), Jersey City, N. J.; Charles ! 
Gulden, Inc. (Gulden's Mustard), New York, | 
N. Y.; Monticello Drug Co., (666 Products), ! 
Jacksonville, Fla.; Keyes Fibre Co. (Royal 
Chi-net Paper Plates), Waterville, Maine; j 
Michigan Blueberry Growers Assn. (Great ' 
Lakes Blueberries), South Haven, Mich.; ' 
Chas. B. Knox Gelatine Co., Inc. (Knox Gela- * 
tine ) , Johnstown, N. Y. ; Merck & Co., Inc., , 
Rahway, N. J. } 

TV Accounts : American Home Foods, 
(Geo. Washington's Instant Coffee). New 
York, N. Y.; American Molasses Co. (Grand- 
ma's Molasses), New York. N. Y. ; Arnold 
Bakers, Port Chester, N. Y.; South African 
Rock Lobster Assn., New York, N. Y.: Blue- 
berry Cooperative Assn., (Tru-Blu Blueber- 
ries), New Lisbon, N. J.; Merck & Co., Inc., 
Rahway, N. J.; Milton Bradley Co. (Toys & 
Games), Springfield, Mass.; Mail Pouch To- 
bacco Co. (Kentucky Club Pipe Tobacco), 
Wheeling, W. Va.: Brazil Nut Advertising 
Fund. New York. N. Y.; Brock-Hall Dairy. 
Hamden, Conn.; Keves Fibre Co. (Roval 
Chi-net Paper Plates'), New York, N. Y.: 
Charles Gulden. Inc. (Gulden's Mustard), 
New York, N. Y. 



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H. B. HUMPHREY, ALLEY & 
RICHARDS. INC. 

370 Lexington Ave., New York 17, N. Y. 
Phone: LExington 2-3020 
AAAA— ABP— ANPA 

Chrm. of Board Richard S. Humphrey 

President Charles A. Holcomb 

V.P., Media Dir., Secy.. .Harry M. Billerbeck 

Treasurer Carroll L. Cheverie 

Radio-TV Dir Ransom P. Dunnell 

Branch Office 

1235 Statler Bldg., Boston 16, Mass. 

Phone: Liberty 2-6100 

Vice President Joseph T. Coenen 

HUTCHINS ADVERTISING CO.. INC. 

42 East Ave., Rochester 4, N. Y. 

Phone: HAmilton 6-1160 

APA— ANPA— PPA— ABP— NOAB 

Director Frank A. Hutchins 

Director F. Irving Hutchins 

President Frank M. Hutchins 

Vice-Presidents John P. McCarthy, 

William F. Lacey, Homer C. Scheck 

Branch Offices 
3701 N. Broad St., Philadelphia 40, Pa. 

Phone: BAldwin 3-6200 

33-35 Hayden St., Toronto, Ont., Canada 

Phone: Kingsdale 6661 

Manager William Bounsall 

Radio Accounts: E. E. Bausch & Son Co., 
Beaucaire, Inc., Empire State Pickling, Howe 
& Bassett Co., Hub Oil Co., Langie Fuel 
Service Inc., Lincoln Rochester Trust Co., 
McCurdy & Co., Music Lovers Shoppe, 
Rittenhouse Co., Inc., E. J. Scheer, Inc., 
Schuler Potato Chip Co., Scrantom's Book 
and Stationery Co., Waldert Optical Co., Inc. 
TV Accounts: Lincoln Rochester Trust 
Co., Schuler Potato Chips. 

JESSOP ADVERTISING CO.. INC. 

85 W. State St., Akron 8, Ohio 
Phone: FRanklin 6-2169 

President C. A. Jessop 

Treasurer L. R. Jessop 

Radio & TV Director. R. Gilbert 

Secretary R. D. Moss 

Radio-TV Time Buyer G.J. Cobak 

Media Dir A. R. Conte 

JOHNSTON. FRANK B. ADV.. INC. 

117 Liberty St., New York 6, N. Y. 

Phone: BArclay 7-3337 

APA— ANPA— PPA 

President F. B. Johnston 

Art Dir., Prod. Mgr John Inglehart 

Acct. Execs Morton S. Krieger, 

John Caruso, Harry Carter 

RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 

Phone: GArfield 2300 

AAAA— NOAB— APA— PPA— NBP 

ABP— ANPA 

Pres. & Treas CM. Robertson, Jr. 

Exec. Vice-Pres Stanley A. Wilier 

Vice-President James M. Nelson 

Secretary Elmer A. Vehr 



Space Buyer Maurice Oshry 

Radio-TV Director Ann Smith 

Radio Time Buyer Eula Reggin 

Radio, TV Time Buyers Betty Derie, 

Evelyn Ranch 

Film Buyer Jan Lattier 

Mgr., Client Services H. S. Lenz 

Branch Office 

580 Fifth Ave., New York 36, N. Y. 

Phone: PLaza 7-4600 

V.P W. A. Powers 

KAL. EHRUCH & MERRICK. INC. 

315 Star Bldg., Washington 4, D. C. 

Phone: EXecutive 3-3700 

ANPA 

President Norman C. Kal 

Exec. Vice-Pres Harry L. Merrick 

Secretary Bernard R. Linkins 

V.P. in Chge. of Radio-TV. . Alvin Q. Ehrlich 

Radio-TV Dir David P. Thomas 

Radio-TV Time Buyer Nella Manes 

Account Executives Joseph Weinstein, 

Aexander Charles, Wm. B. MuUett, Philip 
Berne, Wm. Roberts, Frederick M. Har- 
ris, R. Edward Hotze, Charles Smith. 

KAMIN ADVERTISING AGCY. 

4610 Main St., Houston 2, Texas 

Phone: JAckson 6-1181 

ANPA— APA 

President Lester Kamin 

Exec. V.P., Media Dir., 

Time Buyer B. L. Blumberg 

V.P., Art Dir., Prod. Mgr...W. R. Stevenson 

V.P., Radio, TV Dir Murray Getz 

Comptroller Irving L. Samuels 

Acct. Executives Lester Kamin, 

Sig Smith, Rita Sullivan, Murray Getz, 
B. L. Blumberg 

KANE. LAWRENCE. INC. 

171 Madison Ave., New York 16, N. Y. 

Phone: MUrray HiU 5-7216 

ABP— PPA 

President Lawrence Kane 

V.P., Prod. Mgr Thomas Neefus 

Sec'y Rowena Pearl 

Treas., Art Dir Norman Brenner 

Acct. Execs Lawrence Kane, 

Thomas Neefus, Alvin Gardner, Marvin 

Richwald 

H. W. KASTOR & SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: CEntral 6-5331 

ABC— ANPA— APA— NOAB 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice-President Herman Kastor 

Vice Pres John T. Urice 

V.P. & Copy Chief Ashley Belbin 

Media Dir Harvey Mann 

Radio-TV Director James H. West 

Radio & TV Accounts: Procter & Gamble 
Co. (American Family Flakes). International 
Milling Co. (Robin Hood Flour), Union 
Starch & Refining Co. (Reddi Starch), 
Orange Crush Co. 



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KASTOR. FARRELL, CHESLEY & 
CLIFFORD, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 1-1400 

ANPA— NOAB— PPA— ABC— APA 

Chairman H. Kastor Kahn 

Pres. & Treas Willoughby S. Chesley 

V.P., Sec'v. Copy Chief C. E. J. Clifford 

V.P., Media Dir., Radio Time and TV 

Buyer Jack B. Peters 

Radio, TV Dir., Time Buyer. . . .H. B. Walsh 
Radio Accounts: Hickok Mfg. Co., Roches- 
ter, N. Y.; Pierce's Proprietaries, New York. 
TV Account: Hickok Mfg. Co., Rochester, 
N- Y. 

JOSEPH KATZ CO. 

10 West Chase St., Baltimore 1, Md. 

Phone: LE 9-1500 

AAAA— ANPA— ABP— APA 

Bd. Chairman Joseph Katz 

V.P. & Treas C. M. Harrison 

V.P., Mgr. Morton Salan 

V.P. & Art Dir George C. Adams 

Media Buyer Jean Mitchell 

Vice President Stanley Blumberg 

Radio-TV Dir Frederick Elrick 

Branch Office 

Amoco Bldg., 555 Fifth Ave., New York, N. Y. 

Phone: MUrray HiU 7-0250 

Pres John T. McHugh 

Sr. Vice Pres Harry KuUen 

y.P. & Radio-TV Dir Robert G. Swan 

Assoc. Radio-TV Dirs Richard Katz, 

Alice Polver 

Radio Accounts: American Oil Co. (Amo- 
co-Gas), New York, N. Y.; Charles Antell, 
Inc. (Charles Antell Formula 9, Shampoo, 
Hair Spray), Baltimore, Md.; Gibbs & 
Co., Inc. (Gibbs Pork & Beans, Catsup, 
Canned Vegetables), Baltimore; Madera 
Bonded Wine & Liquor Co. (Madera & Mt. 
Zion Wines) Baltimore. 

TV Accounts: American Oil Co. (Amoco- 
Gas), New York, N. Y.; Charles Antell, Inc. 
(Charles Antell Formula 9, Shampoo, Hair 
Spray), Baltimore; Eastern Venetian Blind 
Co., Baltimore; Eastern Venetian Blind Co., 
Baltimore; Gibbs & Co., Inc. (Pork & Beans, 
Catsup, Canned Vegetables), Baltimore; 
Madera Bonded Wine & Liquor Co. (Madera 
& Mt. Zion Wines), Baltimore; Radio Sta- 
tion WITH, Baltimore, Md.; WLEE, Rich- 
mond, Va.; WWDC, Washington, D. C; 
WXEX-TV, Richmond-Petersburg, Va. 

HENRY J. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 

Phone: District 7-7400 

ABP— ANPA— APA 

General Manager. Henry J. Kaufman 

Creative Director Wm. F. Sigmund 

Radio Director Jeffrey A. Abel 

TV Director Robert S. Maurer 

Client Service Dir Alfred H. Edelson 

Art Director Eugene T. Hoover 

Copy Chief Theodore D. Mandelstam 



KEELOR & STITES CO. 

3001 Carew Tower, Cincinnati 2, Ohio 
Phone: Parkway 1310 

Chairman of Board P. R. Hume 

President J. T. Nolan, Jr. 

Secretary H. J. Darby 

V.P., Radio-TV Director A. A. Radkey 

KEILSON CO. 

117 W. 46th St., New York 36, N. Y. 
Phone: JUdson 2-1797 

President Meyer Keilson 

Sec'y .-Treas P. Keilson 

Scripts & Commercials Janet Sternberg 

Media Dir PhyUis Pion 

HELEN A. KENNEDY ADVERTISING 

360 - 17th St., Oakland 12, Calif. 
Phone: TEmplebar 6-2582 

Owner Helen A. Kennedy 

Radio Accounts: First Savings & Loan 
Association; Prudential Realty & Finance 
Co.; Golden West Savings & Loan Assn.; 
Wallpapers, Inc. 

2T Accounts: First Savings & Loan Assn. 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MU 8-5700 

AAAA— ABP— ANPA— PPA— ABC 

NOAB— APA 

Chairman of the Bd. Thomas D'Arcy Brophy 

Chmn. Exec. Comm Dwight Mills 

President William B. Lewis 

V. Chrmn. of Bd Edwin Cox 

Sr. V.P., Corporate Service, 

Treas David C. Stewart 

Vice Presidents Garth Montgomery, 

E. W. Newsom, William Green, Donald 
Maggini, G. Lathrop, G. T. C. Fry, Douglas 
Coyle, George Oswald, Norman Bertels, 
Richard Allewelt, Robert Barker, William 
King, Budd Hemmick, William Rienecke, 
William Berech, Frederic Flanagan, Sidney 
Silleck, Donald M. Smith, Jr., Joseph Lieb, 
Robert Cole, John Soughan, Douglas Keys, 
Peter Stewart, William Weber, Robert 
Sliirey, Stephens Dietz, Clinton Wheeler, 
Jr., Kevin Kennedy, L. Dickson Griffith, 
Samuel Alter, Edward Mante, Lester Swen- 
son, Robert Young, Jr. 

Art Manager Edward Mante 

V.P., Media Dir Joseph P. Braun 

V.P., Prom. Dir Hal Davis 

V.P., Dir. of Radio-TV J. S. Bealle 

Sr. V.P., Mktg. Services G. Max^vell Ule 

Branch Offices 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 5-0300 

Vice Pres., Mgr Da^^d Gillespie 

620 Market St., San Francisco 

Mgr., Vice Pres Svdnev G. Wallon 

321 Bloor St., E., Toronto, Ont. 

Mgr., Vice Pres Donald E. Smith 

Nat'l. Bank Bldg., Phila. 7, Pa. 

Phone: RIttenhouse 6-8020 

Equitable Bldg., Hollj-wood 28, Calif. 

Phone: HO: 3-2101 



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(KOO 



V.P., Mgi- Jack Rimyon 

795 Peachtree St. N. E., Atlanta 3, Ga. 
Phone: TRinity 5-7761 

V.P., Mgr John Shannon 

221 N. LaSalle St., Chicago, III. 
Financial 6-4020 

V.P., Mgr Walter Lawrence 

Radio Accounts: Beech-Nut Packing Co. 
(Chewing Gum, Coffee, Baby Foods), Cana- 
joharie, N. Y.; Ford Motor Co. (Institu- 
tional), Dearborn, Mich.; Shell Oil Co. Un. 
stitutional) ; Chase Manhattan Bank; Equit- 
able Life Assurance Society; Radio Corp. 
of America (RCA Institutional Advertising) ; 
Pepsi Cola. 

fy Accounts: Same as above with the ex- 
ception of Beech-Nut (no television). 

J. M. KESSLINGER & ASSOCIATES 

37 Saybrook Place, Newark 2, N. J. 
Phone: MArket 3-0007 

Owner, Pres J. M. Kesslinger 

Media Director H. C. R. Kesslinger 

Research Director Mitchell Krauss 

Account Executives Joseph M. Dietz, 

Morion Howard Roth, Paul Weisman 
Radio Accounts: Guardian Life Insurance 
Co., New York City; O. E. Linck Co. (Agri- 
cultural Prods.) Clifton, N. J.; Quickee 
Products, Inc. (Hand Cleaner) Yonkers, N.Y. 

KETCHUM. MacLEOD & GROVE, 
INC. 

411 Seventh Ave., Pittsburgh 19, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketchuni 

Exec. V.P., Administration. . .W. S. Redpath 

Exec. V.P.. Service E. T. Parrack 

Radio & TV Dir Edgar J. Donaldson 

Feature Film Buyer Donald L. Fox 

Radio-TV Producers William B. Kroske, 

Norton T. Gretzler, Warren C. Rossell 

Radio-TV Time Buyer. . . .James L. Shannon 

Branch Offices 

155 E. 44th St., New York, N. Y. 

Phone: MUrray Hill 7-5640 

Assoc. Dir. Radio-TV. . .Edmund Anderson 

8 E. Long St., Columbus 5. Ohio 

Phone: CApital 4-9632 

Radio-TV Producer Melvyn F. Johnston 

Radio Accounts: .Tiraun Baking Co., Pitts- 
burgh; Chevrolet Dealers, Maryland, Vir- 
ginia Zones; Dairymens Cooperative Sales 
Assn., Pittsburgh; East Ohio Gas Co., Cleve- 
land; Hospital Service Assn., Manufacturers 
Light & lieat Co., Natural Gas Companies, 
Peoples Gas Co., Rieck Dairv Co., Vimco 
Macaroni Co., Westinghouse Electric Corp., 
Aluminum Co. of America, Pittsburgh Brew- 
ing Co., Thorofare Markets. Inc., Reymer 
^ Bros., Westinghouse Broadcasting Co., all 
Pittsburgh, Pa. 

Television Accounts: Aluminum Co. of 
America, Braun Baking Co., Calgon, Inc., 
Dairymens Cooperative Sales Assn., Fidelity 
Trust Co.. Manufacturers Light & Heat Co., 
Natural Gas Companies, Peoples First Nat'l. 



Bank & Trust Co., Thorofare Markets, Inc., 
Westinghouse Electric Corp., all of Pitts- 
burgh; East Ohio Gas Co., Cleveland; Ohio 
Fuel Gas Co., Columbus, Ohio; Pittsburgh 
Brewing Co. 

ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York 17, N, Y. 

Phone: PLaza 3-9600 
AAAA— ABP— ANPA— APA— NOAB 

President Abbott Kimball 

V.P Lawrence D. Reedy 

Chrm. Plans Board, V.P H. B. LeQuatte 

Vice Pres H. V. Coughlin 

V.P., Media Wm. Ejigelmann 

Radio-TV Time Buyer B. Reid 

Prod. Mgr Joseph Kiebrick 

Branch Offices 
520 N. Michigan Ave., Chicago 11, 111. 

Phone: Michigan 2-0300 

638 S. Van Ness St., Los Angeles 5, Cal. 

Phone: DUnkirk 7-7305 

405 Montgomery St., San Francisco 4, Cal. 

Phone: EXbrook 2-6275 

President Alfred Ducato 

Radio Accounts: Brondow Inc. (Breath 0' 

Pine), Mt. Vernon, N. Y.; Firth Carpet Co., 

TV Accounts: Firth Carpet Co., N. Y. C. 

LEW KING, VEHON & WOLF. INC. 

218 W. Adams, Phoenix, Ariz. 
Phone: ALpine 4-5548 

President Lew King 

Vice Pres., Sec'y S. E. Vehon 

Treasurer George J. Wolf 

Radio-TV Dir Jack Beveridge 

Copy Chief James Silvius 

Production Mgr Leonard Flake 

Radio Accounts: Associated Dairy Prod- 
ucts (Webster's Dairy) Glendale, Ariz.; 
Mecham Pontiac, Glendale, Ariz.; Mission 
Beverage Co., Phoenix, Ariz.; Economy 
Finance (Finance & Loan) Phoenix, Ariz.; 
Desert Enterprises (Hotels & Motels) 
Phoenix, Ariz. 

TV Accounts: Associated Dairy Products 
(Webster's Dairy) Glendale, Ariz.; Lloyds 
Trailer Sales, J. J. Newberry (Variety Store), 
Mission Beverage Co., Mort Braver's Radio 
& TV, Arizona Furniture Store, Karl's Shoe 
Store, Economy Finance Co. (Loans), all 
Phoenix, Ariz. 

KIRCHER, HELTON & COLLETT. INC. 

2600 Far Hills Ave., Dayton 9, Ohio 

Phone: WAlnut 3191 

AAAA— ABP 

Pres Ralf C. Kinher 

Vice-Presidents James M. Hadley, 

Norman VanZant, Watson B. Metcalfe 

Treas. & Dir. Prod Carter B. Helton 

Art Director L. E. Brinkman 

Production Manager T. Gerald Moon 

Secretary R. L. Mills 

Asst. Treas George E. Nnnn 

Media Dir John J. Manning 

Radio & TV Dir Donald R. Lyons 

Radio Accounts: Gem City Savings Assn., 
The Rike-Kumler Co. (Department Store), 



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Tlif Univis Lens Co. (Glasses, Frames & 
Lens), Lowe Brothers Paint Store, Good 
Housekeeping Shop, all Dayton, Ohio. 

TV Accounts: Gem City Savings Assn., 
The Rike-Kumler Co., Jack M. Werst 
(Jewelers), The Univis Lens Co., Lowe 
Brothers Co., Good Housekeeping Shop, Gem 
City Ice Cream Co., all Dayton, Ohio. 

Estimated Radio & TV Billings: $100,000. 

KIRKLAND-WHITE & SCHELL ADV. 

101 Marietta St., Atlanta 3, Ga. 

Phone: LAmar 3682 

APA— SNPA— ANPA— 'NBP 

Partners J. A. Kirkland, 

Frank W. White, James B. Schell 

Production Manager T. J. Majors 

Accounts: Radio Station WSB, Atlanta, Ga. 

PHILIP KLEIN ADV.. INC. 

Penn Square Bldg., Philadelphia 2, Pa. 

Phone: RI 6-7070 

ANPA— APA— PPA— AAAN 

Chairman Philip Klein. 

President Morton A. Koshland 

Sec'y, Treas Herbert Ringold 

Art Dir Bert Greenspan 

Copy Chief Milton Feldman 

Radio Time Buyer, 

TV Dir Edward Felbin 

Media Dir Kay Swart 

Pub. Dir Henry Klein 

Acct. Executives Philip Klein, 

Morton Koshland, Herbert Ringold 

Accounts: Al-Hy Lingerie Co.; Admiral 
Travel Service; Alexander Young Distilling 
Co., American Friends Service Committee; 
Art Alliliance; Atlas Import & Export Co.; 
Bamberger, A. J.; Buten, M., & Sons; 
Co.; Chaim Solomon (Cemetery; Coo- 
per Supply; Da-Zee Hosiery Co.; Distil- 
lers Warehousing Co.; Equitable Credit Co.; 
Fairchild & French Laboratories; Frankford 
Grocers; Goldban Pharmacal Co.; Corson, 
George; Herbach & Rademan; Industrial 
Trust Co.; Jacquin, Charles, et Cie; Junto 
(Adult Education School) ; King David Cem- 
etery; Levering Coffee Co.; Levine, Joseph; 
Lionel Friedman Inc.; Luria Brothers & 
Co. Inc.; Mifflin Chemical Co.; National 
Mental Health Foundation, Inc.; Oleen Sham- 
poo Co.; Olive Products Co.; Paper-Mate 
Pen (3o.; Penn State Cigar Co.; Pancoast; 
Price, Charles Morris, School of Advertising; 
Profe sional Products Inc.; Puritan Station. 
ery Co.; Read Drug Co.; Reed, William A. 
Co.: Shaffer Food Sores; Sixty-Ninth St. Busi- 
nessmen's Assn.; Snellenburg, N.; Society 
of Industrial Realtors; Stonhard Co.; Sun 
Ray Drug Stores; Wirkman Emanuel; 
Young, Alexander. 

WALTER J. KLEIN CO. 

1214 Elizabeth Ave.. Charlotte 4, N. C. 

Phone: FR 7-1646 

ABC— ABP— ANPA— AFA 

Owner Walter J. Klein 

Radio-TV Dir Alan Burke 

Photography Dir Glen B. Moody 



Acct. Execs Charles L. Moss, Robert N. 

Buckler, Guy Zwahlen 

Branch Offices 

n E. 45th St., New York 17, N. Y. 

Phone: MUrray HiU 7-8351 

Chief Exec Charles J. Basch III 

1110 E. Franklin Extension, Chapel Hill, N. C. 

Phone: 8-5675 
Chief Exec Guy Zwahlen 

Radio Accounts: Jesse Jones Sausage Co. 
(Meat Products) Raleigh, N. C. & Danville, 
Va.; Maola Milk & Ice Co. (Dairy Products) 
New Bern, N. C; M & J Finance Corp. (Auto 
Finance) Offices in N. C. & S. C; Roberson's 
BIG Beverages (Soft Drinks) Washington, 
N. C; Southern Appliances, Inc. (Major Ap- 
pliances) Charlotte, N. C; Station WRAL- 
TV, Raleigh, N. C; Tall Fashions (Ladies 
Ready-to-Wear Chain) Washington, D. C; 
Pilot Life Insurance Co. (Multiple-Line In- 
surance) Greensboro, N. C; Textile Workers 
Union of America (Trades Union) New 
York, N. Y. 

TV Accounts: Jesse Jones Sausage Co. 
(Meat Products) Raleigh, N. C. & Danville, 
Va.; Jewel Box Associates (Jewelry Store 
Chain), Greensboro, N. C; Maola Milk & Ice 
Cream Co. (Dairy Products) New Bern, 
N. C; American Hardware & Equip. Co. 
(Hardware & Housewares) Charlotte, N. C; 
Carolina Power & Light Co. (Public Utili- 
ties) Raleigh & AsheviUe, N. C; Belk's De- 
partment Stores (Department Store Ass'n.) 
Charlotte, N. C; Thomas & Howard (Food 
Products) Charleston, S. C; Blue Magic, Inc. 
(Easy Monday Starch) Bryn Mawr, Pa.; 
United Dairies (Dairy Products) Gastonia, 
Shelby, Statesville, Concord, N. C; Chimney 
Rock Park (Attraction) Chimney Rock, 
N. C; Southern Appliances, Inc. (Major Ap- 
pliances) Charlotte, N. C; Eckerd's Drugs, 
Inc. (Drug Store (ihain) Charlotte, N. C: 
Walker-Martin (Major Appliances) Raleigh, 
N. C; J. I. Case Co. (Farm Machinery) Char- 
lotte, N. C; York Drug Co. (Kennedy's Mix- 
ture) York, S. C; Suburban Rulane Gas Co. 
(Public Utilities) Charlotte, N. C; North 
Carolina Dairy Products Ass'n. (Trade 
Ass'n.) Raleigh, N. C; Marnat Packing Co. 
(Big Time Dog Food) Bennettsville, S. C; 
Virginia Plastics & Chemical Co. (Handiflex 
mops) Roanoke, Va.; Old World Formulas, 
Inc. (Grecian Formula No. 16) Chicago: 
North Carolina Food Dealers Ass'n. (Trade 
Ass'n.) Charlotte. N. C; Pilot Insurance 
Co., Greensboro, N. C; Tussy Cosmetics, Re- 
gional, (Tussy Cosmetics) New York, N. Y.; 
Tall Fashions (Ladies Wear) Washington, 
D. C; Roberson's BIG Beverages (Soft 
Drinks) Washington. N. C: Geer Drug Co. 
(Drug Products) Spartanburg, S. C. 

EDWARD KLETTER ASSOCIATES. 
INC. 

515 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-1990 

President Edward Kletter 

Exec. Vice Pres Daniel Potter 



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Director William C. Keenan 

Dir. Marketing & Research Philip Agisim 

Print Media Uir Thomas A. Doyle 

Art, Production Dir Sydney Reich 

Art Manager Erne Slovak 

Production Mgr Jay Stuart 

Accounting Mgr Florence Shapin 

Publicity Pearl Sheridan 

(Creative Prod., Dir., Live TV Commercials 
Charles M. Boland 

Radio-TV Director Don Blauhut 

Radio-TV Manager. . .Alvin L. Hollander, Jr. 

TV Film Director Lloyd Durant 

Radio-TV Media Dir Herbert Gruber 

Time Buyer Ruth M. Bayer 

Talent Buyer Helen 0. Lawin 

Accounts: Federated Supply Corp., New 
York, N. Y.; Harrison Co., Long Island City, 
N. Y.; Hook Drugs, Inc., Indianapolis, Ind.; 
Journal of Lifetime Living Publ. Corp., 
New York, N. Y.; Liggett Drug Co., New 
York, N. Y.; Pharniaceulieals, Inc., Newark, 
N. J.; Serutan Co., Newark, N. J.: Sun Drug 
Co., Inc., Pittsburgli, Pa. 

KOEHL, LANDIS & LANDAN. INC. 

17 East 45th St., New York 17, N. Y. 

MUrray Hill 2-6600 
ABP— ANPA— APA— NOAH— PPA 

Pres. & Treas Albert E. Koehl 

Vice-Pres. & Sec A. A. Landis 

Vice-Presidents John R. Landan, 

RusseU C. Rowan 
Space Buyer A. Lasity 

ABNER E. KOHN ADVERTISING 

15 Bond St., Great Neck, N. Y. 
Phone: GReat Neck 2-8408 

President Ahner E. Kohn 

Vice Pres Florence Ziegler 

KRUPNICK & ASSOCIATES, INC. 

520 North Grand Blvd., St. Louis 3, Mo. 

Phone: JE£f arson 3-1723 

ABP— ANPA— APA 

President Sam Krupnick 

Exec. V.P Tom Connelly 

V. P., Creative Dir.. . .Raymond Armbruster 

Secretary-Treasurer Edgar Kluge 

Media Mgr Fred Wuellner 

KUDNER AGENCY. INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: MU 8-6700 

ABP— ANPA— APA— PPA— AAAA 

ABC— NOAB 

Pres., Treas J. H. S. Ellis 

Exec. Vice Pres Charles R. Hook, Jr. 

Exec. V.P., Copy Chief .William J. Griffin, Jr. 
Sr. V.P., Exec. Dir., Radio, 

TV Myron P. Kirk 

V.P. & Copy Chief Amedee J. Cole 

Exec. V.P Vincent Aiello 

Vice President S. R. Kudner 

V.P., Sec'y C. M. Rohrabaugh 

Asst. Sec'y, Controller H. R. Titman 

Vice Pres., Acct. Execs E. J. Owens, 

Martin Rice, J. J. Cochran, J. W. Millard, 
Fred Zeder 



Asst. Dir. Media (Time) John Marsich 

Mgr. Radio, TV Dept A. W. Reibling 

Branch Offices 

New Center BIdg., Detroit, Mich. 

Phone: Trinity 5-5315 

Exec. Rep John H. Sheldon 

681 Market St., San Francisco 5, Calif. 
Phone: GArfield 1-5433 

Representative J. H. Hornell 

40 E. First St., Dayton 1, Ohio 

Exec.-in-Charge Thomas J. Pritchard 

Guaranty BIdg., 6331 Hollywood Blvd. 

Hollywood 28, Calif. 

Phone: HOllywood 4-2147 

Exec.-in-Charge Edgar C. Kahn 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 2-1127 

Exec.-in-Charge Stephen H. Richards 

Sheraton BIdg., 711 14th St. 

N. W. Washingon 5, D. C. 

Phone: NAtional 8-5506 

Exec.-in-Charge Mrs. Ida Getty 

Radio Accounts: General Motors Corp., 
Detroit, Mich.; The Goodyear Tire & Rubber 
Co., Inc., Akron, Ohio; United States Tobacco 
Co., N. Y. C; The Texas Co., N. Y.; Buick 
Motors Div., Flint, Mich. 

TV Accounts: The Texas Co.; General 
Motors Corp.; Buick, Flint, Mich.; The Good- 
year Tire & Rubber Co., Inc.; United States 
Tobacco Co., N. Y. C.; Frigidaire Div., 
Dayton, Ohio. 

KUFF & FELDSTEIN 

233 E. 25th St., Baltimore 18, Md. 
Phone: TUxedo 9-1485 

President I. Harold Kuff 

Vice-President Harry Feldstein 

Art Director Stan Mossman 

Media Director Dorothy Schwarz 

Accounts: Auto Clinic; Foster Bros. Mfg. 
Co.; Gaxton Co.; Greber Distributors, Inc.; 
Greenebaum, M. & Sons; Gwynn BIdg.; 
Hearst Radio Inc., WBAL Baltimore, Md. 
Radio & TV; Heller, R. C. Co.; Hoffman 
Electric Co.; Lenderking Metal Products; 
Levenson & Klein; Nelson & Co.; Paul 
Brothers Cleaner & Dyers; Penn Upholster- 
ing Co.; Schenuit Tire Co.; Southern Gal- 
vanizing Co.; Tru-Fit Clothes; Washington 
Lumber Co. 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-7940 

AAAA 

President Harold E. Kuttner 

Vice Presidents Florence E. Kuttner, 

Chester D. Kuttner, Stanley Kuttner, Mary 
Brown 

Copy Chief Martin Mailer 

Art Directors Forest Lightle, Jane Smith 

Radio TV Director Norbert Leeb 

Branch Office 

130 W. 57th St., New York, N. Y. 

Phone: JUdson 6-2358 

Office Mgr Dina Cohen 

Radio Accounts: American Community 
Bldrs. (Home Builders) Park Forest, 111.; 



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Kiniball Hill (Home Builders) Rolling 
Meadows, 111.; Gottfried Motors (Chrysler- 
Plj'niouth Dealer) Chicago; Shoppers World 
(Discount Dept. Store) Chicago; Fidelity 
Builders (Home Builders) Arlington Heights, 
111.; Ironite (Distributor) Chicago. 

TV Accounts: Community Builders (Home 
Builders & Reniodelers) Skokie, 111.; Capitol 
Dairy, Chicago; Gottfried Motors (Chrysler- 
Plymouth Dealer) Chicago; Ironite (Auto- 
matic Ironer Distributor). 

Estimated Radio-TV Billings: 1425,000. 

LAKE-SPIRO-SHURMAN. INC. 

Radio Center Bldg., Memphis 3, Tenn. 
Phone: 5-1571 
ANFA— ABE 

President Avron Spire 

Secy-Treas M. M. Shurman 

Radio Time Buyer Mrs. L. Simmons 

Production Manager Mrs. M. Ross 

Publicity Director Al R. Capley 

Art Director Leonard Crook 

Acct. Executives David Davidson, 

Mrs. L. Cunningham, Jane Zussman, 

Courtney Sliurman, Avron Spiro, Jr. 

Radio Accounts: Plough Inc.; Kelley- 
Clarke Co. (Canned Salmon), Seattle; Union 
Planters National Bank, Memphis; Pantazo 
Drug Stores, Memphis. 

TV Accounts: Plough Inc., Memphis; 
Hadacol, Inc., Lafayette, La.; Union Planter.- 
Nat'l. Bank, Memphis, Tenn. 

LAMBERT & FEASLEY, INC. 

430 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-6464 
ANPA— APA— PPA— NOAB 

Pres Frank W. Mace 

V.P., Gen. Mgr J. L. Johnston, Jr. 

V.P., TV-Radio Dir John Bates 

Radio Accounts: Phillips Petroleum Co. 
(Gasoline, Motor Oil), Bartlesville, Okla.; 
DeVilbiss Co., Drilling Specialties Co.; Lam- 
bert-Hudnut Div. of Warner-Lanlbert Phar- 
maceutical Co,; Phillips Chemical Co., Pro- 
Phy-Lac-Tic Brush Co. 

LANDL ERBERTO. ADV. CO. 

853 Seventh Ave.. New York 19, N. Y. 
Phone: JUdson 6-0588 

Owner Erberto Landi 

Media Dir Rose Peters Gatto 

Publicity Dir Rose George 

Radio Accounts: Aiello Dairy Farms Co. 
(Italian Dairy Products) Brooklyn, N. Y.; 
Alba Drug Products (Vitamin Capsules) 
New York City; Geo. A. Hormel & Co. 
( Meat Products-Italian Field ) Austin, Miim. ; 
Ferrara Conf. Co. (Italian Candy & Pastries) 
New York City; Etna Importing Co. (Ciclopi 
Wine) Bronx, N. Y. ; Corona Products (Cof- 
fee) South Ozone Park, N. Y.; Tolibia 
Cheese Corp., Fond-du-lac, Wis.; Acqualina 
Mfg. Co. (Washing Liquids, Bleach, Starch, 
Blue) Brooklvn, N. Y. ; Fontana Holly»vood 
Corp. (Wines) New York, N. Y.; Italian 
Drug Imp. Co., New York, N. Y. 

TV Accounts: Geo. A. Hormel & Co., Alba 



Drug Products, Aiello Dairy Farms Co., E. 
Fucini & Co. (Italian Bitters) New York 
City; Fontana Hollywood Corp., Tolibia 
Cheese Corp., Italian Drug Importing Co., 
New York City. 

Estimated Radio-TV Billings: $110,000. 

PHILIP J. LANE ADVERTISING 

55 E. End Ave., New York 17, N. Y. 

Phone: RE 7-5577 

Owner, Acct. Exec Philip J. Lane 

LANG. nSHER & STASHOWER, INC. 

1010 Euclid Ave., Cleveland 15, 0. 

Phone: PRospect 1-0300 

AAAA 

President H. Jack Lang 

V.-P.-Treasurer Fred P. Stashower 

Vice-Pres. & Sec Alvin B. Fisher 

Vice President Martin J. Cohn 

Manager John D. Cremer 

Asst. Mgr David J. Stashower 

Chief Time Buyer & 

Field Service Mgr Garry C. McKelvey 

Asst. Time Buyer Helen T. Dwyer 

Radio Accounts: Burrows Bros. (Office 
Supply Store); Carling Brewing Co., Inc. 
(Black Label Beer) Cleveland Transit Sys- 
tem, General Electric Supply Co. (Appli- 
ances) ; Ohio Mattress Co. (Sealy Mattres- 
ses) ; Pick-N-Pay Supermarkets, Inc. (Grocer- 
ies); Richman Brothers Co. (Men's Cloth- 
ing) ; Union Savings & Loan Co., Yellow Cab 
Co., all Cleveland, Ohio; Stoufifer's Frozen 
Foods, Cleveland, Ohio; Sugardale Provi- 
sion Co., Canton, Ohio. 

TV Accounts: Carling Brewing Co. (Black 
Label Beer) ; Cleveland Transit System, Gen- 
eral Electric Supply Co. (Appliances) ; Ohio 
Mattress Co. (Sealy Mattresses) ; Pick-N-Pay 
Supermarkets, Inc. (Groceries); Richman 
Brothers Co. (Men's Clothing), all Cleveland, 
Ohio; Sugardale Provision Co. (Meats) 
Canton, Ohio. 

TATHAM-LAIRD, INC. 

64 East Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-3700 

AAAA— ABP— ANPA— APA— NOAB— PPA 

Chairman of the Bd Arthur E. Tatham 

President J. Kenneth Laird, Jr. 

Treasurer Harold C. Jensen 

Asst. Treas Fred Winter 

Secretary Mary Kyak 

Copy Chief John H. Jameson 

Media Director George A. Bolas 

Asst. Media Director George F. Stanton 

Media Supervisors Jack Ragel 

Roy A. Boyer, John Singleton 
Print Media Managers Sheila Sullivan 

Philip Gore, Annette Malpede 
Broadcast Media Mgrs Harold Bennett, 

Donald Grasse, Mary Rodger, Leone Lem- 

berg, John Deacon 

Radio, TV Dir., Comm. Prod Dan Ryan 

Merchandising Director M. J. O'Connor 

Publicity Director Fred Tamke 

Production Manager Eldon Rohrsen 

Creative Research Director. .Dr. Don Kanter 



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T. Casey, A. Cruttenden, Howard Gorman, 

W. Leary. 

Branch Offices 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 3-7057 

Execs.-in-Charge H. Lawrence Holcomb, 

Wiliiam C. Vance 

1680 Vine, Hollywood 38, Calif. 

Phone: HOllywood 1-9228 

Manager William N. Burch 

Accounts: Abbott Laboratories (Sucaryl), 
Chicago; Armour & Co. (Ham, Bacon, Sau- 
sage Products, Canned Meats), Chicago; 
General Mills, Inc., Kix, Trix, Surechamp), 
Minneapolis; Parker Pen Co. (Parker "51," 
"21," Jotter Ball Point Pens, Liquid Lead 
Pencils, Desk Sets, Supercrome Inks and 
Quink), Janesville, Wis.; C. A. Swanson 
& Sons (canned chicken & turkey, frozen 
chicken, chicken, beef and turkey pies, TV 
dinners, frozen fruit pies), Camden, N. J.; 
The Toni Co. (White Rain Lotion Sham- 
poo, Bobbi Pin Curl Permanent, Viv-Soft 
Touch Lipstick). Chicago; The Wander 
Co. (Ovaltine), Chicago; Wiedemann, Geo., 
Brewing Co. (Wiedemann's Beer), New- 
port, Ky. 

AL PAUL LEFTON CO., INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 
Phone: RIttenhouse 6-1500 
ANPA— APA— NOAH— PPA 

President Al Paul Lefton 

Vice-Pres. & Treas H. S. Louchheim 

Space Buyer E. V. Righter 

Branch Offices 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone: MU 9-7470 

President Al Paul Lefton 

Vice-Pres. & Mgr R. J. Herts 

435 N. Michigan Ave., Chicago. HI. 
Phone: SUperior 7-9511 

Acct. EjCecs Herschel M. Brown, 

James C. McDonough 

Radio Accounts: Phila. Electric Co. (Light 
& Power), Crawford Clothes, Inc., Schmidt's 
Beer & Ale, RCA Home Appliances & 
Electronics. 

TV Accounts: Sylvan Seal Milk Co. 
(Milk), Schmidt's Beer & Ale, Philadelphia, 
Pa., RCA Home Appliances & Electronics. 

LENNEN & NEWELL, INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— PPA— AAAA—NOAB 

ABC— ABP 

President Adolph J. Toigo 

Exec. Vice-Pres Thomas C. Butcher 

Sr. Vice-Pres., Management Acct. 

Supvr Walter M. Swertfager 

Sr. V.P., Exec. Art Dir Richard Mancini 

Sr. V.P., Radio-TV Dir.. .Nicholas E. Keeselv 

Sr. V.P., Acct. Supvs Gordon D. Cates, 

Thomas H. Lane, Henry W. Lowe, L. E. 
Miller, C. L. Smith. Jackson Taylor 

V.P., Secy .-Treas John D. Speirs 

V.P., Media Dir Anthony DePierro 

Sr. V.P., Marketing Daniel E. Shea 



Sr. V.P., Mgr. Prod. Dept.. .Michael J. Madar 

V.P., Mgr. Service Dept Myles E. Baker 

V.P., Dir. of Research. .Christopher A. Sante 
V.P., Radio-TV Business 

Mgr Francis C. Barton, Jr. 

V.P., Comm. Prod Anthony J. Pan 

Branch Offices 
308 N. Rodeo Drive, Beverly Hills, Calif. 

Radio & TV Accounts: American Airlines, 
Chicopee Mills, AD, Colgate Instant Barber, 
Shave, Deodorant Beauty Bar Soap 

AUSTIN C. LESCARBOURA & STAFF 

The Adshop, Croton-on-Hudson, N. Y. 
Phone: CRoton 1-3444 

Pres Austin C. Lescarboura 

V.P., Treas Stanley A. Lescarboura 

Secretary Fred P. Donati 

Publicity Dir Frances Howe 

Secretary Miriam Lescarboura 

Radio Accounts: Aerovox Corporation 
New Bedford, Mass.; Clarostat Mfg. Co., 
Inc. (Resistors), Allen B Du Mont Labs. 
(Cathode-ray Tubes), Allen B. Du Mont 
Labs. (Television Transmitters), Allen B. Du 
Mont Labs. (Cathode-ray Instruments), Clif- 
ton, N. J.; Henry L. Crowley & Co. (Pow- 
dered Iron Cores and Steatite Parts), West 
Orange, N.J.; Industrial Instruments (Elec- 
trical Test Instruments), Jersey City, N. J.; 
Hudson Wire Company, Ossining, N. Y. ; 
Technical Appliance Corp. (TV Antennas), 
Sherburne, N. Y.; Sealectro Corp. (Teflow 
Insulators and Terminals), New Rochelle, 
N. Y. 

LEWIN, WILLIAMS & SAYLOR 
INCORPORATED 

130 E. 59th St., New York 22, N. Y. 

AAAA— ABP— ANPA 

Phone: MUrray Hill 8-6200 

Board Chairman A. W. Lewin 

President Sidney Matthew Weiss 

Exec. VJ W. T. Pollock 

Sr. Vice Presidents J. P. Brodie, 

A. Green, A. Kaplan 

Branch Office 

11 Commerce St., Newark 2, N. J. 

Phone: MI 3-3200 

V.P Leonard Newsteder 

Radio Accounts: Costa Ice Cream Co., 
Newark, N. J.; Newark Packing Co. (Aster 
Peanut Candy) Newark, N. J.; Forstner, Inc. 
(Jewelry) Irvington, N. J.; Norman M. 
Morris Corp. (Omega Watches) New York, 
N. Y.; Linguaphone Institute (Linguaphone) 
New York"; N. Y. 

TV Accounts: Newark Packing Co., School 
of Speedwriting, New York, N. Y. ; General 
Slicing Machine Co., Walden, N. Y. 

SAVAGE-LEWIS. INC. 

1807 Lyndale Ave. So., Minneapolis 5, Minn. 

Phone: FEderal 9-7286 

ABP— ANPA— ABC— AFA 

Ch. of Board Addison Lewis 

President Erie B. Savage, Jr. 

Treasurer Harvey R. Kmse 

Secretary Wm. A. Dobson 



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Radio and TV Dir Charles J. Leighton 

Research and Media Dir... Robert L. Sturgis 

Prod. Manager Roger Jolicoeur 

Copy Director Judd L. Meester 

Vice President Robert L. Sturgis 

Art Director John K. Henry 

Radio Accounts: G. W. Sugar (Sugar), 
Minneapolis, Minn.; Red Owl Stores (Grocer- 
ies), Hopkins, Minn.; The Farmhand Co. 
(Farm Machinery), Hopkins, Minn.; Twin 
City Chevrolet Dealers (Automobiles), Min- 
neapolis, Minn. 

TV Accounts: Red Owl Stores (Groceries), 
Hopkins, Minn.; William A. Barnes (Food 
Products), Minneapolis, Minn.; The Dayton 
Co. (General Mdse., Minneapolis, Minn.; 
The Lavoris Co. (Mouthwash), Minneapolis, 
Minn. 

LILLER, NEAL & BATTLE 

810 Walton Bldg., Atlanta 3, Ga. 

Phone: JA 4-8032 

AAAA— ABC— ANPA— APA— ABP— AFA 

Partners & Acct. Execs C. K. Liller, 

W. W. Neal, G. L. Watts, Howard Axelberg 

Partner, Media Dir Sarah Williams 

Public Relations Richard Hodges 

Account Executives John K. Ottley, 

Clay Scofield, Chuck Shields 

Time Buyers Pam Tabberer, 

Sherry Phillips, Barbara Acree 

Branch Offices 

595 Madison Ave., New York 17, N. Y. 

Phone: PLaza 9-6120 

Manager Helen Gordon 

701 Security Federal Bldg., Columbia, S. C. 
Phone: 44458 

Mgr Caldwell Withers 

Radio Accounts: National NuGrape Com- 
pany (NuGrape and SunCrest), Atlanta; 
Colonial Stores, Inc. (groceries), Atlanta; 
Carling Brewing Co. (Black Label Beer), 
Southeast Div.; Georgia Peanut (Ravo), 
Moultrie, Ga.; Piedmont Airlines, Winston- 
Salem. 

TV Accounts: H. W. Lay & Company (po- 
tato chips), Atlanta; Colonial Stores, Inc. 
(groceries), Atlanta; Carling Brewing Co. 
(Black Label Beer), Southeast Div.; Georgia 
Peanut Co. (Ravo), Moultrie, Ga.; Bank of 
Georgia, Atlanta; Trust Company of Georgia, 
Atlanta; W. D. Alexander (GE Products), 
Atlanta; Piedmont Airlines; H. G. Hastings 
(Feeds, Plants & Gardening), Brock Candy 
Co., Atlanta. 

Estimated Radio & TV Billings: $985,000. 

LIVINGSTON & ASSOCIATES 

218 E. Ontario St., Chicago 11, 111. 
Phone: WHitehall 3-1755 

President Fred Livingston 

Vice President Paul Faltysek 

Treasurer Sherry Thorne 

Account Executives William J. O'Brien, 

Annette Shapiro, Louis Livingston 
Branch Office 
501 Madison Ave., New York, N. Y. 
Phone: PLaza 8-1703 



Executive-in-charge Richard Bernstein 

Estimated Radio & TV Billings: $146,000. 

LIONEL & SIMONS. INC. 

6425 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-7429 

President Lionel Fink 

Vice President J. L. Simons 

Art Director David Blower 

Art Supervisor Paul Lee 

Copy Chief Rita Burton 

Sr. Acct. Exec Robert Reese 

Office Mgr Jacqueline Rose 

Radio Accounts: Empire Furniture Co., 
Los Angeles, Calif.; Allied Furniture Co., 
Los Angeles, Calif.; Barry's Jewelers, Cal- 
Bilt Upholstery Co., Los Angeles; Hudson's 
Jewelers, Los Angeles. 

TV Accounts: CalBilt Upholstering Prods., 
Los Angeles; Hudson's Jewelers, Los An- 
geles; Ed-Len Rug Cleaners, South Gate, 
Calif.; Orne (Sun Tan Lotion) Hollywood, 
Calif. 

W. E. LONG CO. 

(Independent Bakers' Cooperative) 

188 W. Randolph St., Chicago 1, 111. 

Phone: RAndolph 6-4606 

President C. Frank Summy, Jr. 

Gen. Mgr E. E. Hanson 

Advtg. Dir Wm. Goodman 

Dir. of Radio & TV David R. Hayes 

Asst. Dir John Pesich 

Radio Accounts: Amrhein's Bakery, Inc., 
Springfield, 111.; Mrs. Boehme's Bakery, San 
Angelo, Tex.; Butter Krust Baking Co., 
Sunbury, Pa.; Carpenter Baking Co., Mil- 
waukee, Wise; Cotton Bros. Baking Co., 
Montpelier, Vt. ; Dietzen's Bakeries, Ander- 
son, Ind.; Fluhrer Bakeries, Inc., Medford, 
Ore.; Fuchs Baking Co., So. Miami, Fla.; 
Gardner Baking Co., Madison, Wise; Gase 
Baking Co., Saginaw, Mich.; Gunzen- 
hauser Bakery, Lancaster, Pa.; Haller's Eagle 
Bakery, Inc., Altoona, Pa.; Holsum Baking 
Co., Roswell, N. M.; Holsum Bakery, 
Ft. Wayne, Ind.; Holsum Bakers, Tampa, 
Fla.; Holsum Baking Co., Harlingen, Tex.; 
Jamestown Baking Co., Jamestown, N. Y.; 
Lee Baking Co., Victoria, Tex.; Master 
Baking Co., Mt. Vernon, 111.; McGough 
Bakeries Corp., Birmingham, Ala.; Nickles 
Bakery, Navarre, Ohio; Silver Loaf Baking 
Co., Spokane, Wash.; Franco-Superior Bak- 
ing Co., San Diego, Calif.; Old Homestead 
Baking Co., Denver, Colo.; Star Baking 
Co., Colorado Springs, Colo. 

TV Accounts: McGough Bakeries Corp., 
Birmingham: Carpenter Baking Co., Mil- 
waukee; Fuchs Baking Co., So. Miami, Fla.; 
Old Homestead Bread Co., Denver, Colo.: 
Phoenix Holsum Bakery, Phoenix, Ariz. 

Estimated Radio & TV Billings: $450,000. 

LOWE & STEVENS 

685 W. Peachtree St., N.E., Atlanta 8, Ga. 
Phone: TRinity 2-9694 
AAAA— ABP— ANPA 



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Partners Robert C. Lowe, Jr., John H. 

Stevens 

•Vice President Jules Clyde Gerding 

Art Director J. D. Hawkins 

Production Mgr 0. L. Shelley 

Media Director Audrey Jones 

Radio Accounts: White Provision Co. 
(Cold Cuts, Wieners, Sausage) ; Roman 
Cleanser Co. (Bleach), both Atlanta, Ga. 

TV Accounts: Atlanta Transit System (Serv- 
ice), Atlanta, Ga.; Roman Cleanser Co. 
(Bleach) Detroit, Mich.; Electric Sales & 
Service (Necchi-Elna Sewing Machines), 
White Provision Co.; Carrier Atlanta Corp. 
(Air Conditioners) all Atlanta, Ga. 

Estimated Radio-TV Billings: $65,562.93. 

LUCKOFF & WAYBURN 
PRODUCTIONS 

320 W. Lafayette Blvd., Detroit 26, Mich. 

Phone: WOodward 2-0707 

ABP— ANPA 

President, Treas Louis H. Luckoff 

Vice President Leon S. Wayburn 

Secretary Robert Goldf arb 

Dir. Radio-TV & TV Time Buyer 

Alan E. Luckoff 
Media Dir., Radio Time Buyer. . .Edith Rose 

TV Time Buyer Donald DeCook 

Radio-TV Time Buyer Georgia Harrison 

Radio Accounts: State Sample Dept. Store, 
Cole & Erwin Jewelry Co., Twin Pines Dairy, 
Detroit & Northern Savings & Loan Assn., 
Simmons & Clark Jewelers, Detroit Times, 
United Shirt Distributors, all Detroit, Mich.; 
Triangle Furniture, Royal Oak, Mich. 

TV Accounts: State Sample Dept. Store, 
Detroit Times, Meyer Jewelry Co., Gordon- 
Chapman (Grenadier Mattress) ; Twin Pines 
Dairy, Detroit & Northern Savings & Loan 
Assn., Koolvent Awnings, Gage Oldsmobile, 
all Detroit. 

Estimated Radio & TV Billings: $1,050,000. 

EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: ANdover 3-1888 

AAAA— ABP— ANPA— APA— ABC 

NOAB— PPA 

Chairman, Treas Earle Ludgin 

President Vincent R, Bliss 

Exec. V.P., Art Dir John H. Willmarth 

VjP.'s, Acct. Execs Fred Klein, Kenneth 

Mason, Clifford Schaible, J. E. Chapman, 
George Rink, Ralph Whiting. 

V.P., Time Media Dir Jane Daly 

Time Buyer Ruth Babick 

Radio Accounts: Rit Products Corp., The 

Best Foods, Inc., W. F. McLaughlin & Co. 

TV Accounts: The Best Foods, Inc., W. F. 

McLaughlin & Co., Rit Products Corp., (All 

Purpose Rit). New York, N. Y. 

LYNN ORGANIZATION 

15 S. Franklin St., Wilkes-Barre, Pa. 

Phone: VAUey 2-7182-3 

ABP— ANPA 

Owner, Acct. Exec S. C. B. Lynn 



Radio-TV & 

Media Dir W. P. McLauchlin 

Branch Office 

51 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-4048 

Radio Accounts: Wise Potato Chip Co. 

(Potato Chips), Berwick; Quinlan Pretzel 

Co. (Pretzels), Reading; Purvin Dairy Co. 

(Milk), Wilkes-Barre, Pa.; Kingston Cake 

Co. (Blue Ribbon Cake), Kingston, Pa. 

TV Accounts: Wise Potato Chip Co. (Po- 
tato Chips), Berwick; Quinlan Pretzel Co. 
(Pretzels), Reading, Pa.; Kingston Cake Co. 
(Blue Ribbon Cake), Kingston, Pa. 

W. D. LYON COMPANY 

303 Second Ave., Cedar Rapids, Iowa 

Phone: EMpire 4-2451 

AAAA— ABP— ANPA— APA 

President W. D. Lyon 

Vice President R. B. Creswell 

Acct. Execs R. P. Zirbel, R. H. Schubert 

Media Dir R. P. Ames 

Radio-TV Dir Robert D. Colburn 

Radio & Time Buyer Eileen Biu-ns 

Branch Office 
373 Orpheum Electric Bldg., Sioux City, la. 

Phone: 8-5545 
Manager H. Don Carlos 

Radio Accounts: Ames Incross (Hybrid 
Chicks), Des Moines, Iowa; Better Homes & 
Gardens (Magazine) Des Moines, Iowa; 
Crescent Electric Supply Co. (Electrical Ap- 
pliances & Supplies) Dubuque, Iowa; First 
National Bank, Sioux City, Iowa; Guaranty 
Bank & Trust Co., Cedar Rapids, Iowa; 
Home Town Dairies, Iowa City, Iowa; Hotel 
Roosevelt, Cedar Rapids, Iowa; Iowa Dairy 
Industry Commission, Des Moines, Iowa; 
Rockford Brick & Tile Co., Rockton, Iowa; 
Kay Dee Feed Co. (Farm Feeds) Le Mars, 
Iowa; Wells Blue Bunny Co. (Dairy) Le- 
Mars; Kent Feed Co. (Farm Feeds) Musca- 
tine, Iowa; Peterson Furniture Co., Cedar 
Rapids, Iowa; United Hagie Hybrids (Hy- 
brid Seed Corn) Des Moines, Iowa. 

TV Accounts: Cownie-Williges (Furriers), 
Sioux City, Iowa; First National Bank, Sioux 
City, Iowa; Home Town Dairies, Iowa City, 
Iowa; Kent Feed Co. (Farm Feeds) Musca- 
tine, Iowa; Peterson Furniture Co., Cedar 
Rapids, Iowa; Tolerton-Warfield (Food 
Brokerage) Sioux City, Iowa; John B. Tur- 
ner Co. (Morticians) Cedar Rapids, Iowa; 
Wells Blue Bunny (Dairy) LeMars, Iowa; 
The Gerkin Co. (Hardware) Sioux City, 
Iowa; Whink Products (Household Aids) 
Eldora, Iowa. 

MacFARLAND. AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— AAAA— ABC 

Chairman Hays McFarland 

President A. E. Aveyard 

Exec. V.P., Gen. Mgr Allen B. Dicus 

V.P., Creative Dir G. F. Drake 

Vice-Pres W. C. Power, David W. Stotter, 



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Robert Bullen, Robert Byars, George 

Stokes 

V.P., Art Dir Rom. Z. Rigotti 

Research Director William Bradley 

Media Director A. S. Trude, Jr. 

V.P., Radio-TV Dir J. C. Shelby 

Asst. Radio-TV Dir W. B. Goodrich 

Prod. Mgr W. E, Christopher 

Radio Accounts: Stewart-Warner Corp., 
Alemite Corp., Chicago, 111.; Drewrys Ltd., 
U. S. A., Inc. (Beer) ; Heidelberg Brewing 
Co., Tacoma, Wash.; Zenith Radio Corp. 
(Hearing Aids) Chicago. 

TV Accounts: Drewrys Ltd., U. S. A., Inc. 
(Beer & Ale), South Bend, Ind.; Stewart- 
Warner Corp., Alemite Division, Chicago, 
111.; Heidelberg Brewing Co. (Beer & Ale), 
Tacoma; Standard Knitting Mills (Health- 
knit), Knoxville; Martin-Senour Paints, 
Chicago. 

MacLAREN ADVERTISING CO. LTD. 

Ill Richmond St., West, Toronto, Ontario 
Phone: EMpire 4-0321 

President E. V. Rechnitzer 

Sr. V.P., Mng. Dir James Ferres 

Vice Presidents C. E. Brown, F. P. Gill, 

W. F. Harrison, Scott Stockwell 

Treas. & Dir M. D. MacMahon 

Mgr. Media D. C. Linton 

Mgr. Creative G. G. Sinclair 

Mgr. Radio-TV F. Hugh Horler 

Asst. Mgrs G. M. Elliott, H. E. Hough 

Time Buyer Marv Moran 

Traffic Mgr Kay Dale 

TV Film W. 0. Crampton 

Branch Offices 

410 Dominion Sq. Bldg., Montreal, Quebec 

Phone: UNiversity 6-9751 

Vice Pres F. P. Gill 

911 Electric Railway Chambers 

Winnipeg, Manitoba 

PHone: 92-6321 

Manager E. P. Thomson 

1240 West Pender St., Vancouver, B. C. 
Phone: Marine 6268 

Manager W. D. M. Patterson 

Journal Bldg., 237 Queen St., Ottawa, Ont. 

Phone: CEntral 5-3144 
Vice Pres W. F. Harrison 

Radio & TV Accounts: Aluminum Goods 
Ltd., British & American Motors (Canada) 
Ltd., Broadhurst Lee Co., Ltd., Canada Dry 
Limited, Canada Paint Co., Ltd., Canadian 
Bank of Commerce, Canadian General Elec- 
tric Co., Capilano Brewery, Ltd., Dept. of 
National Defence, Dominion Rubber Co. 
Ltd., General Motors of Canada, H. J. Heinz 
Co. of Canada, Ltd., Home Oil Distributors, 
Imperial Oil Ltd., Javex Co., Ltd., Lake of the 
Woods Milling Co., Lever Brothers Ltd., W. 
H. Malkin & Co., Ltd., Martin-Senour Co., 
Ltd., Mutual Life Assurance Co. of Canada, 
Nalley's Ltd., O'Cedar Co. of Canada, Sher- 
win Wil]i?nis Co. of Canada Ltd., Standard 
Brands Ltd., Turkett Ltd., Henry K. Wam- 
pole & Co., Ltd., Zero Manufacturing Co., 
Ltd., Dominion Stores Ltd. 



MacMANUS, JOHN & ADAMS. INC. 

Bloomfield Hills, Mich. 

Phone: Midwest 6-1000 

ANPA— AAAA— ABC— NOAB— PPA 

APA 

President Ernest A. Jones 

Exec. Vice Pres John R. Mac Manus 

V.P., Asst. to Chmn Frank T. Skinner 

V.P., Sec'y-, Asst. Treas.. .Leo A. Hillebrand 

V.P., Gen. Mgr Fred J. Hatch 

V.P., Media Dir Elmer W. Froehlick 

Radio-TV Time Buyer C. N. Campbell 

VP., Dir. of Radio-TV. Henry G. Fownes, Jr. 

V.P., Dir. of Art Glenn J. Frost 

Branch Office 

444 Madison Ave., New York, N. Y. 

Phone: PL 9-3221 

Vice Pres., Mgr Henry G. Fownes, Jr. 

Media Director Roger C. Bumstead 

Time Buyer Dorothy Hanley 

1632 Russ Bldg., San Francisco, Calif. 
Phone: GArfield 1-4746 

Manager Jack Holmes 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Manager Robert Guggenheim 

Phone: WE 3-9569 

MacManus, John & Adams, of Canada, Ltd. 

600 University Ave., Toronto 2, Ont. 

Phone : EMpire 2-1366 

V.P., Manager .Leslie S. McMahon 

Radio Accounts: Pontiac Motor Division, 
Pontiac, Mich.; Cadillac Motor Division, 
Dearborn, Mich.; Dow Chemical Co., Mid- 
land, Mich.; Gerrity-Michigan Corp., Adrian, 
Mich. 

TV Accounts: Pontiac Motor Div., Pontiac, 
Mich.; Cadillac Motor Car Div., Detroit, 
Mich.; Dow Chemical Co., Midland, Mich. 

MALCOLM-HOWARD 
ADV. AGENCY 

203 N. Wabash, Chicago 1, 111. 

Phone: Andover 3-0022 

ABP— ANPA— PPA 

Owner Arthur M. Holland 

Art Director Arthur Anderle 

Copy Chief William Bent 

Radio-Time Buyer. Evelyn Burke 

Publicity Director Stewart Sherling 

Radio-TV Dept Alden Richman. 

Dale Kocirik, Edw. Drucker 

Radio Accounts: Hollands (jewelry), Chi- 
cago; Roller Derby, N. Y. C. 

TV Accounts: Courtesy Motors, Chicago: 
Mages Sporting Goods, Chicago; Leo Rose 
Co. (clothing), Chicago; Rubin's (apparel). 
Chicago; Holland, Inc. (jewelry), Chicago; 
Associated Hospital Service, Chicago ; Roller 
Derby, Chicago; Sun-Times (newspaper), 
Chicago; Stiffel Lamp Co., Chicago. 

I. GORDON MANCHESTER. 
ADVERTISING. INC. 

1726 Pennsylvania Ave., N.W., 
Washington 6, D. C. 
Phone: ME 8-0C60 

President J. G. Manchester 

Vice Pres.. Art Dir Richard P. Ehst 



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Radio-TV Dir Richard T. Williams 

Radio Accounts: American Sta-Dri Co. 
(Paint), Brentwood, Md.; Safeway Stores, 
Inc. (Groceries), Washington, D. C.; C. F. 
Sauer Co. (Mayonnaise, Spices), Richmond, 
Va.; Woodfield Fish & Oyster Co., Gales- 
ville, Md. 

TV Accounts: American Sta-Dri Co. (Ma- 
sonry Paint), Brentwood, Md.; Capitol Frito 
Co., Bethesda, Md.; W. S. Pope & Sons, 
(Cheese), Philadelphia, Pa.; National Fruit 
Product (io.. Inc., (Applesauce), Winchester, 
Va.; Safeway Stores, Inc. (Groceries), Wash- 
ington, D. C; C. F. Sauer Co. (Mayonnaise), 
Richmond, Va.; Woodfield Fish & (Jyster Co., 
Galesville, Md. 

MARKS-AIKEN COMPANY. INC. 

110 W. 40th St., New York 16, N. Y. 

Phone: LA 4-3895 

ABP 

Pres., Media Dir Sigmund C. Aiken 

Production Mgr Ira Bernstien 

Art Director Pete Costanza 

ROBERT M. MARKS & COMPANY. 
INC. 

32 East 57th St., New York 22, N. Y. 

Phone: PLaza 3-5924 

ABP— ANPA 

Pres. & Secy Robert M. Marks 

Media Dir D. Seherer 

Prod. Mgr A. P. Lawsky 

Art Dir Jerome Kauffman 

Radio-TV Cons Sidney Walton 

Research Dir Werner Lob 

Pub. & P. R. Cons Arthur Pine 

Radio Accounts: Peerless Products Co. 
(Hair Preparations), Jersey City, N. J.; 
National Shirt Shops, Inc. (Men's Furnish- 
ings Chain), N, Y., N. Y. 

TV Accounts: Swank, Inc., (Men's Jewelry 
and Accessories), N, Y., N. Y. 

MARTIN CO.. THE.. ADV. 

201 N. Wells St., Chicago 6, lU. 

Phone: DE 2-5910 

ABP— APA 

President Mark T. Martin 

Exec. V.P Richmond M. Lloyd 

V.P., Copy N. E. Anderson 

V.P., Radio-TV E. J. Lewinski 

V.P., Public Relations O. L. McDonald 

Acct. Execs M. T. Martin, Richmond 

Lloyd, Orville McDonald, E. J. Lewinski, 
Norman Anderson, L. W. Roush, W. M. 
I Wider 

Chamber of Commerce Bldg., Nashville, Tenn. 

1 Office Manager Dick Bransford 

} 310 W. Liberty St., Louisville, Ky. 

I Space Buyer La Verne Busev 

2102 Jackson St., Dallas, Tex. 

Space Buyer Laura Smith 

3920 Lindell Blvd., St. Louis 8, Mo. 
Office Mgr Robert Moldafskv 

MARWEL ADV.. INC. 

34 W. 46th St., New York 36, N. Y. 

Phone: JUdson 6-4270 

ABP 



President William W. Weltman 

Exec. V.P Bruce Marchin 

Secretary Gloria Marchin 

Treasurer Ruth Weltman 

V.P., Art Dir Charles Jefferson 

Copy Chief Ed Jacobson 

Media Dir , Rose Hoanzl 

J. M. MATHES. INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: LExington 2-7450 

AB.P— ANPA— AFA— ABC 

President W. T. Okie 

Treasurer A. E. Cox 

Secretary D. R. Hathaway 

Vice-Pres. & Dirs Wilfred S. King, 

Lester J. Loh, 0. L. Tinklepaugh, Jan 

Meyer 
Vice Presidents Thomas McCauley, 

David Gibson, Harvey Rohde, William 

Brayton, James Sawyer 
V.P., Dir. of Radio & TV. . . .Read H. Wight 

Asst. Dir. Radio-TV Richard S. Jackson 

Time Buyer Edna S. Cathcart 

V.P., Publ. Dir Arthur Monroe 

V.P., Media Dir Douglas Hathaway 

Radio Accounts: Brown Co. (Paper Prod- 
ucts) Boston, Mass.; Canada Dry Ginger Ale, 
New York; Carbola Chemical Co. (Carbola 
Paint, CCC Insecticide, Triple 20 Plant 
Food, Carbola Fly Bait), Natural Bridge, 
N. Y. ; Judson Dunaway Corp. (Delete, 
Vanish), Dover, N. H. ; Northara Warren 
Corp. (Cutex Lipstick, Nail Polish, Odorono) 
Stamford, Conn.; Pure Food Co. (Deviled 
Chicken, Chicken A La King, Herb-Ox Bouil- 
lon Cubes, Westchester Boned Chicken, 
Lentil Soup, Clear Chicken Broth), Mamaro- 
neck, N. Y. ; Economics Laboratory (Soilax) 
New York, N. Y.; Union Carbide & Carbon 
Corp. (6-12 Insect Repellent) New York. 

TV Accounts: Canada Dry Ginger Ale, 
New York; Carbola Chemical Co. (Paint, 
Insecticide, Fly Bait, Triple 20 Plant Food), 
Natural Bridge, N. Y.; Economics Labora- 
tory (Soil-Off) New York; Luden's, Inc. 
(Fifth Avenue Candy Bar, Cough Drops) 
Reading, Pa.; Northam Warren Corp., Stam- 
ford, Conn.; Pure Food Co. (Westchester 
Boned Chicken) Mamaroneck, N. Y.; Union 
Carbide & Carbon Corp. (Institutional) New 
York, N. Y. 

MATHISSON & ASSOCIATES. INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: BRoadway 6-7181 

ABP— ANPA— AFA— NOAB 

President C. A. Mathisson 

Vice-Pres Edward G. Ball 

Bdcst. Media Dir J. E. Severson 

Time Buyer Robert Geary 

Exec. Adm Walt E. Krueger 

Sec.-Treas Ralph W. Henkel 

JOSEPH MAXHELD CO. 

87 Wevbosset St., Providence 3, R. I. 

Phone: GAspee 1-4456-4457 

ABP— ANPA 

President Joseph M. Finkle 



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«=XI 



Vice-Pres.-Treas Archie M. Finkle 

Radio Director Sylvia Ovalles 

Production Mgr Dorothy M. Barry 

Radio, TV Time Buyer Joseph M. Finkle 

MAXON. INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOraia 7-5710 

ANPA— APA— PPA— ABC— NOAB— TAB 

CCA 

President Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. O'Neil 

Secretary G. Reginald McKiel 

Radio & TV Dir .Edwin Wilhelm 

Branch Offices 

12 E. 53rd St., New York 22, N. Y. 

Phone: PLaza 9-7676 

Vice-Pres., Gen. Mgr M. F. Mahoney 

664 N. Rush, Chicago 11, 111. 
Phone: WHitehall 4-1676 

Vice President L. Martin Krautter 

Rudio and TV Accounts: Gillette Safety 
Razor Co., Boston, Mass.; Mohawk Carpet 
Mills, Inc., Amsterdam, N. Y.; H. J. Heinz 
Company (canned foods), Pittsburgh, Pa.; 
General Electric Co. (Radio Receiver Dept.) 
Bridgeport, Conn.; Hotpoint, Inc. (appli- 
ances), Chicago, 111.; Pfeiffer Brewing Co., 
Detroit, Mich.; Gillette Safety Razor Co. of 
Canada, Ltd., Montreal, Que.; Jacob Schmidt 
Brewing Co., Detroit, Mich.; Griesedieck 
Bros. Brewery Co., St. Louis, Mo. 

McCANN-ERICKSON. INC. 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 

AAAA—ABP— ANPA— APA— NOAB— PPA 

Chairman of Board H. K. McCann 

President Marion Harper, Jr. 

Sr. V.P., Treas., Chrm. Finance Comm. 

Frank White 

Sr. Vice Pres C. A. Posey 

Sr. Vice Pres. & 

Creative Dir John H. Tinker, Jr. 

V.P. chg. Radio-TV George Haight 

V.P. chg. Media William C. Dekker 

Vice Pres. & Treas Wilbert G. Stilson 

Vice Pres. & Asst. Treas.. .Dixon R. Griswold 

Secretary Benjamin Holme, Jr. 

Asst. Secy Marjorie B. Middlebrook 

Vice Presidents (N. Y.) Frederick 

Anderson, Karl A. Brautigam, William J. 
Breen, Donald G. Calhoun, Sidney W. 
Dean, Jr., J. L. Deane, G. B. Dearnley, 
Leonard F. Erikson, J. J. Flanagan, H. L. 
Grafer, Alberta Hays, Farish A. Jenkins, 
Daniel W. Keefe, Alton Ketchum, Ralph 
B. Koser, Thomas P. Losee, Hugh A. 
Mitchell, Florence A. Richards, Alfred J. 
Roby, Jr., Margot Sherman, Wells W. 
Spence, R. E. Thompson, G. Lester Wil- 
liams, Jr., E. F. Wilson, Victor M. Ratner, 
W. Howard Chase, John F. McClure, Neal 
Gilliatt, S. L. Meulendyke, Edward B. 
Noakes, Dorothy B. McCann, Theodore 
Bergmann, Peter A. Cavallo, Jr., Earl H. 
Ellis, Richard Farricker, David J. Hop- 
kins, Lansing B. Lindquist, Myron Mc- 



Donald, John H. O'Toole, Jr., Wallace 
Rigby, Stuart Watson, Ferd Ziegler 
V.P., Mgr., N. Y. Office. . .Rudyard C. McKee 
V.P., Chm. Creative Plans Bd. 

Donald Armstrong, Jr. 
Branch Offices 
200 Berkeley St., Boston 16, Mass. 

Vice Pres.-Mgr Watson M. Gordon 

335 Euclid Ave., Cleveland 14, Ohio 

Vice Pres.-Mgr Robert W. Dailey 

647 Griswold St., Detroit 26, Mich. 

V.P., Mgr Paul Foley 

900 Lovett Blvd., Houston 6, Texas 

Vice Pres, Mgr Joseph B. Wilkinson 

Vice Pres Kern Tips 

1034 Gibraltar Life Bldg., DaUas 1, Texas 

Manager Bill Sansing 

318 S. Michigan Ave., Chicago 4, HI. 

V.P., Mgr Peter G. Peterson 

ViceJ*residents Robert J, Brewster, 

Frederick O. Britton, Thomas Batman, 
William Kinnaird, Howard A. Heller, Wal- 
ter C. Krause, Chester L. Posey, A. W. 
Sherer, James G. Sherman 
1410 Heyburn Bldg., Louisville 2, Ky. 
114 Sansome St., San Francisco 4, Calif. 

Sr. V.P.-Mgr. West. Oper H. Q. Hawes 

V.P., Mgr Phipps Rasmussen 

Vice-Presidents John M. Bridgman, 

Albert J. Camille, Roswell H. Cochran, 
Joseph R. Fox, Burton C. Granicher, Clar- 
ence Hestorff, Frederick H. McCrea 
3325 Wilshire Blvd., Los Angeles 5, Calif. 

V.P.-Mgr Reg W. Twiggs 

V.Ps J. Neil Reagan, Wm. Conine 

310 Public Service Bldg., Portland 4, Ore. 

Manager T. N. Tracy 

International Division 

642 Fifth Ave., New York 19, N. Y. 

Phone: JU 6-3400 

Chairman Robert E. Healy 

Radio Accounts: Advertising Committee 
of the Norwegian Canning Industry, Ameri- 
can Safety Razor Corp., American Trust Co., 
California Packing Corporation (Del Monte), 
California Spray Chemical Corp., California 
Wine Association, Chesebrough-Pond's, Inc., 
Chrysler Division, Cowles Magazines, Inc., 
Esso Standard Oil Co., Gray Drug Stores, Inc., 
Bulova Watch Company, Hampden Brewing 
Co., Lemon Products Advisory Board, Lucky 
Lager Brewing Company, Manufacturers 
Trust Company, Milk Foundation, Inc., Mil- 
not Company, National Biscuit Company, 
Ohio Bell Telephone Co., Pacific Power & 
Light Co., S.O.S. Company, Southern Cali- 
fornia & Southern Counties Gas Companies, 
Standard Oil Company (Ohio), Stegmaier 
Brewing Co., Swift & Company, Nestle Co. 
(Quik, Ever Ready Sweet Milk Cocoa, Semi- 
Sweet Morsels, Cookie Mix, Gravey Mix, 
White Sauce Mix), Mennen Co. (Foam Shave 
Afta Shave), Lehn & Fink (Lysol & Dorothy 
Gray Cosmetics. 

TV Accounts: Advertising Committee of 
the Norwegian Canning Industry, American 
Safety Razor Corp., American Trust Co., Bell 



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Brand Foods Ltd., California Spray Chemi- 
cal Corp., California Wine Association, 
Chesebrough Mfg. Co., Chrysler Corp., 
Chrysler Division, Cowles Magazines, Inc., 
Derby Foods, Inc., Gray Drug Stores, Inc., 
Lincoln Bank & Trust Co., Lucky Lager 
Brewing Company, National City Bank of 
Cleveland, Ohio Bell Telephone Company, 
Owens - Corning Fiherglas Corp., Pacific 
Power & Light Co., S.O.S. Company, South- 
ern California & Southern Counties Gas 
Companies, Standard Oil Company (Ohio), 
Stegmaier Brewing Co., Swift & Company, 
Westinghouse Electric Corporation, Nestle 
Co. (Quik, Ever Ready Sweet Milk Cocoa, 
Semi-Sweet Morsels, Cookie Mix, Gravey Mix, 
White Sauce Mix), Mennen Co. (Foam Shave, 
Afta Shave), Lehn & Fink (Lysol & Dorothy 
Gray Cosmetics) Nat'l Biscuit Co. 

MARSCHALK & PRATT 

Division of McCann Erickson 

460 Park Ave., New York 22, N. Y. 

Phone: TEmpIeton 8-8030 

ABP— ANPA— APA— PPA— ABC— AAAA 

NOAB 

Chairman William E. Berchtold 

President S. L. Meulendyke 

Senior Vice President S. H. Giellerup 

Exec. Vice Pres Arthur A. Bailey 

Vice Presidents. .E. George Cloutier, Eugene 

J. Cogan, Arthur J. Kemp, Martin Koehr- 

ing, Jesse H. Lide, William C. Munro 

V.P., Radio-TV Russ Johnston 

Assoc. Dir. Radio-TV. .. .Glen A. Bammann 

Radio Accounts: International Nickel Co. 
(Institutional) New York; Asphalt Institute 
(Asphalt roads and highways) College Park. 
Md.; Newport News Shipbuilding & Dry 
Dock Co. (Shipbuilding, ship repair). New. 
port News, Va.; Coca Cola Bottling Co. of 
New York. 

TV Accounts: Coca Cola Bottling Co. of 
New York; National Lead Co. ("Dutch Boy" 
paints) New York; Newport News Shipbuild- 
ing & Dry Dock Co., Newport News, Va. 

WALTER McCREERY, INC. 

9344 Wilshire Blvd., Beverly Hills, Calif. 

Phone: CRestview 5-5533 

AAAA— ANPA— APA— PPA 

Chm. Bd. & Pres Walter K. McCreery 

Radio-TV Dir Howard Flynn 

Radio Time Buyer Virginia White 

Radio-TV Accounts: Harris & Frank (re- 
tail clothing), Los Angeles; Ice Follies, Los 
Angeles; Murphy Oldsmobile, Los Angeles; 
So. Calif. Muffler Co. (exhaust systems), Los 
Angeles; San Fernando Valley Times, No. 
Hollywood; Fad Nylons (Hosiery) Beverly 
Hills, Calif.; Pardee Phillips Const. Co. 
(Homes) Los Angeles, Calif.; Sunset Mort- 
gage Co., Sherman Oaks, Calif. 

J. ROBERT MENDTE, INC. 

317 South 16th St., Philadelphia 2, Pa. 

Phone: KIngsley 6-1130 

ABP— APA— PPA— NBP 

President J. Robert Mendte 



Vice Pres J. W. Holland 

Treas N. L. Hughes 

Prod. Mgr Dennis McClatchey 

Art Director Andrew Audet 

Copy Chief Mariel Haggerty 

Radio Accounts: J. Bird Moyer Co. (MOY 
Dental Holding Powder) Philadelphia; Wil- 
son Lines (River Excursions) Philadelphia; 
Riverview Beach Park (Amusement Park) 
Pennsville, N. J.; Krylon, Inc. (Spray Enam- 
els) Norristown, Pa.; Venice Maid Co. (Spa- 
ghetti Sauces) Vineland, N. J. 

TV Accounts: J. Bird Moyer Co., Wilson 
Lines, Riverview Beach Park, Krylon, Inc., 
Venice Maid Co., Finnaren & Haley Co. 
(Chain of Paint Stores) Philadelphia. 

GEORGE T. METCALF, COMPANY 

31 Canal St., Providence 3, R. I. 

Phone: UN 1-2634 

ABP 

Pres., Treas George T. Metcalf 

Exec. VJP Walter Hyland 

V.P., Sec'y Sheldon Spencer 

Prod. Mgr Allan Campbell 

Art Dir David Bond 

Copy Chief Frank Jones 

Acct. Exec Robert 0. Meehan, 

J. T. Metcalf, Jr., Walter Hyland, Sheldon 
Spencer, E. L. Wanner, G. Van Eck 
Accounts: The James Hanley Co. (Beer & 
Ale), Providence, R. 1.; Taunton Municipal 
Lighting Plant (Electricity), Taunton, Mass.; 
Arnold-Hoffman & Co.; Ashworth Bros., Inc.; 
Babbitt Steam Specialty Co.; Bently Knit- 
ting Machinery Organization, Inc.; Circular 
Tool Co.; Cold Spring Bleachery; Coto-Coil 
Co.; Cottrell Paper Co.; Cumberland Engi- 
neering Co.; Dixon Corp.; Eppley Labora- 
tory, Inc.; Foster Machine Co.; Franklin 
Process Co.; Hero Mfg. Co.; Hobbs Mfg. 
Co.; Marshall & Williams Corp.; Martin- 
Copeland Co.; Metro-Atlantic, Inc.; Mount 
Hope Machinery Co.; Phalo Plastics Corp.; 
Premiere Thread Co.; Riggs & Lombard, 
Inc.; Sargeant & Wilbur, Inc.; Sentry Co.; 
Synthetic Yarns, Inc.; Taunton Municipal 
Lighting Plant; Technic Inc.; Universal Con- 
verting Corp.; Wardell Braiding Machine 
Co.; WJAR-TV, Providence; Wood, J. W. 
Elastic Web Co. 

TV Accounts: James Hanley Co. (Export 
Beer & Hanley Ale). 

ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 
ANPA— PPA— AAAA— NOAB— APA 

President Arthur E. Meyerhoff 

Production Manager Allen Bethe 

Dir. of Radio & TV S. L. Novy 

Radio-TV Time Buyer. .Evelyn Vanderploeg 

Space Buyer Mary Hauser 

Copy Chief M. E. Chon 

Branch Office 

759 N. Milwaukee St., Milwaukee 2, Wis. 

Phone: BRoadway 1-3144 

Manager George Grabin 



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Radio Accounts: Chicago National League 
Ball Club, Illinois Meat Company, Wisconsin 
& Michigan SS Co., Wm. Wrigley Jr. Com- 
pany, Patricia Stevens Models' Finishing 
School, Chicago Transit Authority. 

DAN B. MINER CO. 

304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 

AAAA— ABP— ANPA— ABC 

President. , J. C. Morse 

Vice-Presidents I. M. Greer, 

Kildred Sanders, Richard Glover, Andrew 

Carpenter, Arthur Trask, Sherman Slade, 

Fred Kaplan 

Secretary-Treasurer M. R. Sweeney 

V.P. in Chg. Radio & TV. . . .Hildred Sanders 
Asst. Radio & TV Directors Albert B. 

Buffington, James Andrews 

Time Buyers.. Kay Ostrander, Sylvia Schultz 

593 Market St., San Francisco, Calif. 

Phone: YUkon 2-4408 

Exec.-in-Chg Charles Walden 

Radio & TV Accounts: American Beauty 
Macaroni; Buick Dealers Association; Bu- 
Tay Products, Ltd. (Rain Drops, George, 
Diaper Sweet) ; Freeman's Certi-Fresh Foods 
(Fish) ; Thrifty Drug Stores, Inc. (Drug 
Store Chain); Clifton's Cafeterias; Green 
Spot, Inc. (Orange Drink) ; Interstate Bak- 
eries Corp. (Bread) ; Von's Grocery Co. 
(Supermarket) ; Kerr Glass Corp., (Canning 
Equipment); Santa Fe Vintage (Wines); 
Luer Packing Co. (Meats) ; James 0. Welch 
Co. (Candy) ; Hoffman TV (Television 
sets) ; Buena Park Mutual Homes, All Los 
Angeles. 

EMIL MOGUL CO., INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

ABP— ANPA— PPA 

Bd. Chrmn., President Emil Mogul 

Secretary-Treasurer Helene Mogul 

Exec. Vice-Pres Charles L. Rothschild 

V.P., Creative Dir.— Air Media 

Myron A. Mahler 
VP., Creative Dir. — Print Media 

Seth D. Tobias 

Vice President, Copy Chief Nat Wildman 

Vice President Rino Negri, Milton 

Guttenplan 

Traffic Production Supvr Al Mauro 

Controller, Asst. to Pres. . . Norman N. Cohen 

V.P.. Media & Research Dir Joel Martin 

V.P., Dir. Marketing & Merch.. Jules Leonard 

V.P., Radio-TV Dir Leslie Dunier 

Radio-TV— Prod., Dir Nat Eisenberg 

V.P., Exec. Art Dir William Jacoby 

V.P., Drugs, Toiletries, Cosmetics Div. 

Richard Lockman 

Sr. Vice President Edward Klein 

Dir. Media & Research Joel L. Martin 

Dir. Publ. Relations Harry Chapperon 

Account Executives Harold Balk, 

Murray Gross, Bernard Kramer, Malcolm 
D. Mogul, Joseph Rapaport, William Sham- 
broom, Lawrence Wisser, Wm. Conover 
Accounts: Adam Hat Manufacturers, New 



York; Berolio Import Co. (Berio & Fran- 
cesconi Olive Oil) New York; Ferber Corp. 
(VU-writer Pens & Pencilettes( Englewood, 
N. J.; Gem Oil Corp. (Edible Oils) Brook- 
lyn, N. Y.; Gold Medal Candy Corp. (Bon- 
omo's Turkish Taffy, Bonomo's Peanut Brit- 
tle, Cocilana Cougli Nips) Brooklyn, N. Y.; 
Gradiaz, Annis & Co. (Gold Label Cigars) 
Tampa, Fla.; Knomark Mfg. Co. (Esquire 
Shoe Polishes) Brooklyn, N. Y. ; Luria 
Engineering Co. (Prefabricated Steel Bldgs.) 
New York; Monarch Wine Co. (Manische- 
witz. Gold Ribbon Wines) Brooklyn, N. Y.; 
Park & Tilford DistiUers Corp. (P & T 
Reserve, P & T Reserve, P & T Private Stock, 
Peychaud Cordials, Dry Monopole Cham- 
pagne, Tintex, Winx) New York; Rayco Mfg. 
Co. (Auto Seat Covers) Paterson, N. J.; 
Revlon Products (Silken Net, Aquamarine 
Shampoo, Lotion, Spray Mist, Revlon 
Deordorant Stick) New York; Ronzoni Mac- 
aroni Co. (Spaghetti & Macaroni Products & 
Spaghetti Sauce) Long Island City, N. Y.; 
Stone-Tarlow Co. ("Elevators" Shoes) Brock- 
ton, Mass.; Barney's Clothes (Men's & Boys' 
Clothing) New York; National Shoes (Fam- 
ily Shoe Chain) New York; Rayco Auto 
Seat Covers (Auto Seat Covers) Paterson, 
N.J. 
CHESTER C. MORELAND CO. 

1104 Times-Star Tower, Cincinnati 2, 0. 

Phone: PArkway 1178 

ABP— ANPA 

President, Treas Chester C. Moreland 

Secretary Walter H. Strauss 

Vice-President Carl H. Press 

Vice Presidents. .B. L. Schurman, Carl Press, 

Mahlon Sheridan 

Radio Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Thomas Foods, Inc. 

TV Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Thomas Foods, Inc., Adam 
Wucst Inc* 

MOREY, HUMM & WARWICK. INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: LO 4-2240 

ABP— ANPA— APA— AAAA— PPA 

NBP— NOAB 

President Sylvester M. Morey 

Exec. Vice-Pres Llewellyn B. Van Doren 

V.P. & Mgr. Utility & Home 

Appliance Dept Albert W. Humm 

V.P., Chmn. Plans Brd J. R. Warwick 

V.P., Acct. Exec Stanley F. Ellsworth 

V.P. & Art Dir William G. Sutton 

Vice-Pres. & Merch. Dir Walter J. Andree 

Radio & TV Dir .W. L. Wernicke 

Time Buyer Kathryn Shanahan 

Research Dir Dr. Howard D. Hadley 

Secy.-Treas William G. Carmody 

Asst. to Pres David J. Waska 

Media Director Frank B. McElmoyl 

Copy Chief Fred C. Maine 

Dir. of Public Rel. 

Publicity Warren Cox 

Production Manager Paul Silardi 

Radio Accounts: Sinclair Refining Co., 



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Richfield Oil Corp. of N. Y., Holland House 
Coffee. 

TV Accounts: Sinclair Refining Co., New 
York, N. Y.; Gen. Dynamics Corp. 

RAYMOND R. MORGAN CO. 

6233 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOUywood 34194 

AJVPA— APA— AAAA— NOAB 

President Raymond R. Morgan 

Exec. Vice-Pres. Robert C. Temple 

Vice-President J. Paul McKinney 

.\rt Director Wm. Martin 

Time Buyer Terri Brady 

Branch Offict 

260 California St., San Francisco 11, Calif. 

Phone: EX 7-0426 

V.P., Manager Porter Anderson 

Palmolive Bldg., Chicago 11, 111. 

Rep Goodkind, Joice & Morgan 

Co., J. A. Folger & Co., Nehi Beverage Co., 
Victory Packing Co. (Thoro Fed, Kal Kal 
dog food) ; Hollywood Stars Baseball Team. 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-2100 

President J. Patterson 

Export V.P CO. Sloane 

Domestic V.P R. A. Dearth 

Treasurer J. A. Riedell 

Media Dir 0. E. Christy 

Radio, TV Time Buyer R. A. McArdle 

Export Media Mgr Aurora Blando 

Dir. of Radio-TV Prod S. Lyon 

Group Prod. Mgrs W. W. Williams, 

C. Wright, D. Wheadey 
Group Art Directors P. Zangas, 

E. P. EUis, W. Boege 

Art Studio Dir S. Maltzman 

Account Executives Reg Coghlan, 

R. Short, E. Eads, R. Andrews, E. J. Rowland, 

Rolt Smith 

Radio and TV Accounts: Vick Chemical 
Co. (Vick Products), Prince Matchabelli, 
Inc. Alfred D. McKelvy Co. (Seaforth Men's 
Toiletries). 

MOSER & COTINS. INC. 

10 Hopper St., Utica 3, N. Y. 

Phone: 3-7544 

ABP— ANPA— APA— PPA— NBP— NOAB 

Pres., Acct. Suprv Arthur S. Cotins 

Exec. VJ*., Dir. Creative Services 

A. M. Huntington 

V.P., Treas L. B. Reigler 

V.P., Sec'y Harry T. Duffv 

Media Dir Mrs. L. B. Mang 

Production Manager Fred Michel 

VP., Merch. Director R. Del Dunning 

Account Executives L. B. Reigler, 

Geo. P. Hodges, Robert F. MacFarland, 

Harry T. Duffy 

Radio Accounts: Mohawk Valley Investing 
Co., Utica, N. Y.; Fitzgerald Bros. Brewing 
Co. (Beer & Ale), Troy, N. Y.; Sarah Cov- 
entry, Inc. (Costume Jewelry) Newark, N. J. 

TV Accounts: Fitzgerald Bros. Brewing 
Co. (Beer & Ale), Troy, N. Y.; Honey But- 



ter Products Corp. (Honey-Butter), Ithaca, 
N. Y.; Sarah Coventry, Inc. (Costimie Jew- 
elry), Newark, N. Y.; Procino-Rossi Corj). 
(Macaroni, Spaghetti & Egg Noodles) Au- 
burn, N. Y. ; Agricultural Insurance Co. 
(Property Insurance), Watertown, N. Y. 

MOSS ASSOCIATES, INC. 

415 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-7377 
ABC— ABP— ANPA— PPA 

President Joseph H. Moss 

Art Director Sidney Fischer 

Copy Chief Gerald H. Bruce 

Media Director Florence Ellis 

Radio & TV Dir Betty Math 

C. WENDEL MUENCH & COMPANY 

75 E. Wacker Drive, Chicago 1, 111. 

Phone: Financial 6-3481 

ABP— AJVPA— APA— NOAB 

President C. W. Muench 

General Manager W. 0. Yocuni 

Media Director Victor Fabian 

Dir. of Merch Robert E. Moore 

Sales Prom. Mgr Harold M. Shover 

Production Mgr William G. Fisher 

Account Executives Lawrence M. Bell, 

C. W. Muench, R. T. Hickman, Robert 

Moore, Weldon Yocum 

Branch Office 

2102 Jackson, Dallas 1, Texas 

Phone: RAndolph 2554 

Radio Accounts: Freshrap Div., Badger 
Paper Mills, Inc. (Waxed Paper), Peshtigo, 
Wis.; Balentine Packing Co. (Meat Prod- 
ucts), Greenville, S. C; Bosch Brewing Co., 
Houghton, Mich.; Consolidated Foods Corp., 
Chicago, m. ; Doyle, Inc. (Dog Food), Chi- 
cago; L. C. Forman & Sons (Condiments), 
Pittsford, N. Y.; Fox DeLuxe Foods, Inc. 
(Poultry & Meat Products), Chicago, 111.; 
Fuji Trading Co. (Chop Suey Foods), Chi- 
cago, 111.; LaCrosse Breweries, Inc., LaCrosse, 
Wis.; Monarch Brewing Co., Chicago, 111.; 
Neuhoff Brothers Packers (Meat Products), 
Dallas, Tex.; Toffenetti Restaurants, Chicago, 
111. 

TV Accounts: Freshrap Div., Badger Paper 
Mills (Waxed Paper), Peshtigo, Wis.; Balen- 
tine Packing Co. (Meat Products), Green- 
ville, S. C; Bosch Brewing Co., Houghton. 
Mich.; Fox DeLuxe Foods, Inc. (Poultry & 
Meat), Chicago; LaCrosse Breweries, Inc., 
LaCrosse, Wis.; Monarch Brewing Co., Chi- 
cago; Neuhoff Brothers Packers (Meat Prod- 
ucts), Dallas, Tex. 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-6835 

AIAA 

President Thomas W. Hughes 

Vice-Presidents Joseph W. Madden, 

Walter Kelly 

Art Director Anthony Saris 

Radio & TV Director James G. Zea 

Radio and TV Accounts: Borden Co_ 



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Esterbrook Pen, H. J. Heinz Lambert Co., 
Lever Brothers (U.S.), Quaker Oats Co. 

NEEDHAM & GROHMANN. INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-6200 

ANPA— AAAA— PPA— ABP— NOAB— APA 

NBP 

Pres., Trees H. Victor Grohmann 

V.P. & Sec'y John M. Handley 

V.P. & Art Dir H. Nelson Kent 

Exec. Sec'y Kathryn Intemann 

Copy Director E. R. Lagerwall 

Prod. Mgr Samuel Boyd, 

Lawrence W. Alpaugh 

Media Dir Harry C. Ledingham 

Acct. Executives H. Victor Grohmann, 

John M. Handley, John M. Keil, Alfred 

Burnham, Howard Heinsius 

Accounts: America House; Centriline 
Corp.; Chatham Mfg. Co.; Cosby Brush & 
Import Co. Inc.; Flower City Charcoal Co.; 
Huffman & Boyle; Johnson, Arthur A., 
Corp.; Kent of London; Lockwood, A. N.; 
National Biscuit Co.; New Braunfels Textile 
Mills Inc.; Raymond Concrete Pile Co.: 
Rockefeller Center, Inc.; Staunton Military 
Academy; Stillman, & Hoag, Inc.; Sussex 
County Planning Board; Thonet Industries 
Inc.; White Turkey; Woodside Mills Inc.; 
Zenith-Godley Co. Inc.. 

NEEDHAM, LOUIS & BRORBY, INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3400 

AAAA— ANPA— ABP— vyPA— ABC 

President Maurice H. Needham 

Sr. Vice Presidents J. J. Louis, 

Melvin Brorbv, W. R. Fowler 

Sr. V.P., Media Dir Otto R. Stadelman 

V.P., TV-Radio Dir James G. Cominos 

Sec'y-Treas Max D. Anwyl 

V.P. Chg. TV-Radio Prog Alan Wallace 

Pub. Rel. Dir Wm. Miner 

Branch Offices 

1680 Nordi Vine St., Hollywood 28, Calif. 

Phone: HOUywood 2-2391 

Mgr Michael Gradle 

730 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-0333 

V.P. & Mgr Frederick A. Mitchell 

V;P., Media Dir Gordon Vanderwarker 

880 Bay St., Toronto, Ont., Canada 

V.P. & Mgr John A. WiUoughby 

Radio Accounts: Campbell Soup Co.; S. 
C. Johnson & Son, Inc.; S. C. Johnson & Son, 
Ltd.; Kraft Foods Co.; Morton Salt Co.; 
People's Gas, Light & Coke Co.; Phenix 
Foods Co.; Quaker Oats Co.; Wieboldt 
Stores, Inc.; Wilson & Co. Inc.; Household 
Finance Corp.; Monsanto Chemical Co.; 
State Farm Insurance Cos.; Kraft Foods Co. 
Ltd. 

TV Accounts: (Same as above, with the 
exception of Morton Salt Co.) 

RALPH NELMS. INC.. ADV. 

Box 1624 SS Sta., Springfield, Mo. 
Phone. 4-2555 

208 



President Ralph A. Nelms 

Secretary Annabelle Gray 

Account Executive J. H. Richards 

Art Director Richard Wilcox 

TV Director Alta V. Howell 

Radio Accounts: Wilson Bros. Mfg. Co. 
(Hooked Rug Materials), Springfield; Wilke 
Laboratories (Poultry & Livestock Reme- 
dies), West Plains; Independent Stave Co. 
(Wood Products), Lebanon; Reynolds Mfg. 
Co. (Reyco Tandem), Springfield, Mo. 

GEORGE R. NELSON. INC. 

Phone: FRanklin 4-4135 

Pres. & Treas George R. Nelson 

Vice-President Helen C. Nelson 

Secretary Alice Pach 

Art Director Arnold Hitchins 

Radio, Copy, Pub. Dir Robert S. Cragin 

TV Director Robert Stone 

Radio Time Buyer Ruth W. Wark 

TV Time, Space Buyer Tillie Reinig 

Radio Transcription Production Accounts: 
General Electric Company, Electronics Divi- 
sion (G. E. Radios and TV Sets), Syracuse, 
N. Y.; Saratoga Association (Racing Associa- 
tion), Saratoga & New York, N. Y.; Gen- 
eral Electric Company, Appliance Division 
(Refrigerators, Stoves, etc.), Bridgeport, 
Conn.; National Dairy Products Corp. (Seal- 
test Dairy Prods.), Benrus Watch Company 
(Watch Manufacturer), New York, N. Y.; 
Marcus Breiers' Sons (Sports Clothing), 
Mohawk Carpet Mills, Inc. (Rug & Carpet 
Mfrs.), Amsterdam, N. Y.; Pepsi-Cola Com- 
pany, Soft Drink Mfrs.), New York, N. Y.; 
Spaulding Bakeries, Inc. (Spaulding Baked 
Products), Binghamton, N. Y.; Block Drug 
Company (Pharmacal Products), Jersey 
City, N. J.: D. L. & W. Coal Co. (Blue Coal), 
New York; Shell Oil Co., N. Y.; National 
Presto Industries, Inc. (Presto Prods.) Eau 
Claire, Wis.; WROW, WROW-TV, Albany, 

Television Film Production Accounts: 
Pepsi-Cola Company (Soft Drink Mfrs.), 
New York, N. Y.; Saratoga Association (Rac- 
ing Association), New York & Saratoga, 
N. Y.; Mohawk Carpet Mills, Amsterdam, 
N. Y. 

Television Accounts (Time): William W. 
Lee & Co. (Save-the-Baby), Watervliet, N. Y.; 
Saratoga Association (Racing Association), 
Saratoga & New York, N. Y. 

NEWMAN, LYNDE & ASSOCIATES. 
INC. 

1628 San Marco Blvd., Jacksonville 7, Fla. 

Phone: EX 8-9721 

ABP— ANPA— APA— PPA 

Pres., Acct. Exec Hunter Lynde 

V.P., Copy Chief David E. Robeson 

Secv. Public Rel. Dir.. . .Ronald G. Sercombe 

Radio-TV Dir., Time Buyer.. John Hopkins 

Radio Accounts: Swisher, J. H., & Son, 

Inc. (King Edward Cigars), Jacksonville, Fla! 



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NORMAN, CRAIG & KUMMEL. INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-0900 

ANPA— PPA— NOAB— APA 

Chmn. of the Bd William H. Weintraub 

President Elkin Kaufman 

Exec. V.P., Chrm. 

Plans Bd Norman B. Norman 

V.P., Secretary Eugene Kummel 

V.P., Treas B. David Kaplan 

V.P., Radio & TV Walter Craig 

Senior V.P John Davenport Scheuer 

V.P., Copy Director Richard Bowman 

V.P., Marketing Dir John B. Morris 

VP., Fashion Coordinator, 

Copy Director Kay Daly 

Vice President Richard Bouton 

V.P., Prod. Mgr William Zerweck 

Mgr., Print Media Dept George Coleman 

General Mgr Roselou Flanagan 

V. P., Broadcast Media Dir.. Reggie Schuebel 

Operations Supervisor Ronald R. Mullins 

Group Copy Supervisors Adrian Bryan 

Courie, Harriet Pirk, Paul Carey, Florence 
St. George 
TV-Radio Production Suprv. .. Sheldon Piatt 

Print Media Dir Eugenie C. Stamler 

Space Buyer Martin Prager 

Executive Art Dir Robert Smith 

Art Director Constance Valesey 

Time Buyer Jeanne Sullivan 

TV Art Director Benjamin Colarossi 

Account Executives H. G. Bissinger, 

Richard Bouton, Warren Fales, Chester 
Herzog, David Luxner, L. J. McGrady, Rob- 
ert Russell, Gerald Shapiro, James M. 
Shivas, Thomas T. Stafford, E. L. Whitney 
Branch Offices 
8733 Sunset Blvd., Los Angeles, Calif. 
Phone: CRestview 6-6129 

Manager John Christ 

608 Madison Ave., Toledo 4, Ohio 
Phone: CHerry 4-2593 

Executive L. J. McGrady 

Manager George Paneff 

Radio & TV Accounts: Democratic Na- 
tional Committee, Washington, D. C; G.H.P. 
Cigar Co., New York; Hudson Pulp & Paper 
Corp., New York; Ronson Corp., Newark, 
N. J.; Seeman Bros., (Air-Wick, Nylast) 
New York; Selchow & Righter Co., New 
York; Speidel Corp., Providence, R. I.; 
Warner-Lambert Pharmaceutical Co., Lam- 
bert-Hudnut Div. (Sportsmen Toiletries) 
Morris Plams, N. J. ; Willys Motors, Toledo, 
Ohio. 

Estimated Radio & TV Billings: $9,650,000. 

NORTH ADVERTISING, INC. 

Merchandise Mart, Chicago 54, 111. 
Phone: WHitehall 4-5030 

President Don P. Nathanson 

Exec. Vice Pres Cyrus H. Nathan 

Treasurer Harold Rosenzweig 

Branch Offices 

6 E. 45th St., New York 17, N. Y. 

Phone: OXford 7-0414 

V.P., Dir. Radio & TV Bruce M. Dodge 



9533 Brighton Way, Beverly Hills, Calif. 

Phone: CRestview 6-7048 

Manager Walter N. HiUer, Jr. 

Radio & TV Accounts: The Toni Co. 
(Charm Kurl Home Permanent, Deep Magic 
Facial Cleansing Lotion, Prom Home Per. 
manent and End Curl Prom, Silver Curl, 
New Ventilated Spin Curlers, Toni Home 
Permanent and Tip Toni, Tonnette Chil- 
dren's Home Permanent) Chicago; Eng- 
lander Co., Inc. (Mattresses), Chicago; Lan- 
vin Parfums, Inc. (Arpege, My Sin Perfumes 
and associated products) New York. 

R. T. O'CONNELL COMPANY 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-5412 

ABP— PPA— APA— AAAA 

President R. T. O'Connell 

Exec. Vice Pres., 

Creative Dir Ethel Merklen 

Vice President George Miller 

Radio Accounts: Pomatex Co., Inc. (Hair- 
dressing), New York, N. Y.; Cushman & 
Denison, New York; Edward Week & Co., 
Brooklyn, N. Y. 

OGILVY, BENSON & MATHER INC. 

589 Fifth Ave., N. Y. 17, N. Y. 

Phone: MU 8-6100 

AAAA— ANPA 

President David Ogilvy 

Sr. V.P., Treas Shelby H. Page 

Sr. V.P James J. McCaffrey 

Sr. V.P., Acct. Sup Herbert W. Warden 

Vice Pres Charles Strauss 

Sr. V.P., Copy Chief Judson H. Irish 

V.P., Chg. Prod David Margaretten 

V.P., Art Dir Rollin C. Smith, Jr. 

Radio-TV Dir Phillip L. Tomalin 

TV-Radio Acct. Execs Richard Simon, 

David Evans 

Radio Production Mgr Rex Coston 

TV Production Mgr Anthony Rizzo 

Media Dir Emerson Elliott 

Business Mgr Evelyn Ward 

Casting Dir Tina Smith 

Art Director Robert Patterson 

Radio Accounts: Lever Bros. (Dove, Good 
Luck) New York, N. Y. ; Pepperidge Farm 
(Bread) Norwalk, Conn.; Diamond Crystal 
(Salt) St. Clair, Mich.; Pepsi Cola (Schwep- 
pes Quinine Water) New York, N. Y.; Tetley 
Tea Co. (Tea) New York, N. Y.; Philhar- 
monic-Symphony Society of New York (Sub- 
scription Tickets, Single Tickets) New York, 
N. Y.; Melville Shoe Corp. (Thom McAn 
Shoe) New York, N. Y. 

TV Accounts: Lever Bros. (Dove, Good 
Luck, Lucky Whip) New York, N. Y.; Arm- 
strong Cork (Cushiontone) Lancaster, Pa.; 
Helena Rubinstein (Reduce- Aids, Nudit, 
Colortone Shampoo, Naildress) New York, 
N. Y.; Melville Shoe Corp. (Thom McAn 
Shoes) New York, N. Y.; Pepsi Cola 
(Schweppes Quinine Water) New York, 
N. Y.; Diamond Crystal (Salt). 

Estimated Radio-TV Billings: 14,500,000. 



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OLMSTED & FOLEY 

1200 2nd Ave. So., Minneapolis 3, Minn. 

Phone: FEderal 3-8166 

AAAA— ABC— ABP— ANPA— AFA 

Exec. Partner Ward H. Olmsted 

Exec. Partner John T. Foley 

Partners G. C. Hellickson, 

Ward W. Olmstead, John K. Mortland 

Radio-TV Dir B. G. Morison 

Producers Ned W. Axt, Diane F. Syme 

Time Buyer W, T. Way 

Radio Accounts: Avochem, Inc. (Softize 
Fabric Conditioner) ; 1st Nat'l Bank of Min- 
neapolis; Hotel Leamington; North Am. Life 
& Casualty Co.; Northland Milk Co.; all 
Minneapolis, Minn.; Lavoptik Co. (Eye 
Lotion), St. Paul, Minn.; Marshall-Wells Co. 
(Paint.Appliances), Duluth, Minn.; Owa- 
tonna Canning Co. (Festal Products), 
Owatonna, Minn.; Boutells (Furniture & 
Appliances), Minneapolis; Clover Leaf 
Creamery, Minneapolis; Donaldson Co. (Kil- 
ler Kane) St. Paul, Minn.; Fort Dodge 
Laboratories (Vet. Pharmaceutics M.L.V.) 
Fort Dodge, Iowa; Sears, Roebuck & Co.; 
Waterbury Heating Supply Co. (Furnaces) 
Minneapolis, Minn. 

TV Accounts: Avochem, Inc. (Softize Fab- 
ric Conditioner) ; Clover Leaf Creamery Co.; 
1st Nat'l Bank of Minneapolis; Hotel Leam- 
ington; Northland Milk Co.; The Waterbury 
Co., all Minneapolis, Minn.; Marshall-Wells 
Co. (Paints-Appliances), Duluth, Minn.; 
Poplar Canning Co. (Native Pie Mixes), 
Poplar, Wis.; Owatonna Canning Co. (Festal 
Products), Owatonna, Minn.; Waterbury Htg. 
Supply Co. (Furnaces), Minneapolis, Minn. 

ROBERT W. ORR & ASSOCIATES. 
INC. 

4 W. 58th St., New York 19, N. Y. 

Phone: PLaza 9-8050 

ANPA— ABC— ABP— AFA 

President Robert W. Orr 

Vice-Pres Eldon Sullivan 

V.P., Marketing, 

Research Donald Johnstone 

Admn. V.P., Treas Robert P. Clark 

Radio-TV Director Lou Ergmann 

Radio Accounts: Andrew Jergens Co 
(Jergens), Cincinnati, 0.; Nat'l Guard 
Bureau, Washington, D. C; Cinzano, Inc., 
New York; Rockwood & Co., Brooklyn, N. Y. 

TV Accounts: Andrew Jergens Co.; Nat'l. 
Guard Bureau; Rockwood & Co. 

W. WALLACE ORR. INC. 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: KIngsley 6-4140 

President W. Wallace Orr 

V.P. & Asst. to Pres.. .George J. Kerrigan, Jr. 

Sec'y & Trees WiUard W. Hughes 

Art Dir Wellington H. Kashner 

Copy Chief R. Joseph Kuklich 

Space & Time Buyer Greta Dunsmore 

Radio Accounts: Atlantic City Racing 
Assn., Pleasantville, N. J.; Beach Front Gar- 
dens (Motel) Atlantic City, N. J.; M. A. 



Bruder & Sons, Inc. (Paint Mfgr.) Philadel- 
phia; Stanwood Gardens (Real Estate Devel- 
opment) Philadelphia; Swanwyck Estates 
(Real Estate Develop.) Wilmington, Del.; 
Harry F. Michell Co. (Garden Supplies) 
Philadelphia. 

TV Accounts: Atlantic City Racing Assn., 
Pleasantville, N. J.; Beach Front Gardens, 
Atlantic City, N. J.; Monte Carlo Beach 
Motels, Atlantic City, N. J.; M. A. Bruder & 
Sons, Inc. (Paint Mfgr.) Philadelphia. 

MERRITT OWENS ADV. AGENCY. 
INC. 

365 New Brotherhood Bldg., 

Kansas City 1, Kans. 

Phone: DR 1-7250 

ABP— ANPA— APA— FAAG 

President Merritt Owens 

Art Dir., Prod. Mgr Tom Horan 

Account Executives Merritt Owens, 

Robert Edwards, Frank Lisec 
Radio Accounts: Inter-State Building & 
Loan Assn., Kansas City. 

TV Accounts: Zephyr Ventilated Awning 
Co., Kansas City, Kans.; Feld Chevrolet 
(Cars & Trucks), Kansas City. 

PACE ADVERTISING AGENCY. INC. 

19 West 44th St., N. Y. 36, N. Y. 

Phone: MUrray Hill 7-4090 

ABP 

President Elias Schonberger 

Exec. VJ> Peter Frenkel 

V.P. & Merch. Dir David E. Winnick 

Sec'y & Treas Max Weintraub 

Copy Chief Seymour Altman 

Art Dir. Elmer Pfeffer 

Prod. Mgr Irving Ginsberg 

Radio Time Buyer Betty Silon 

Media Dir., Space Buyer Irving Krouse 

Research Dir Jay Dresner 

Pub. Dir June Rutkofsky 

Acct. Executives David E. Winnick, 

Lawrence Nelson, Aaron W. Davis, Jay 

Dresner, Betty Silon, Peter Frenkel, Elias 

Schonberger. 

Accounts: Downs, Grace; Furniture Spe- 
cialties Corp.; Klein & Teicholz; Modern 
Maid Products Co.; Orenstein, N., & Son; 
Overhead & Modernfold Door; Seminole 
Furniture Corp.; Stainless Food Equipment 
Co. Inc.; Wagner Mfg. 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

2124 4th Ave., Seattle 1, Wash. 
Phone: ELiot 1401 
AAAA— ANPA 

Chrm. of Board Wm. H. Horsley 

President Trevor Evans 

Vice Presidents George Griffis, 

Milton Poland 

Secretary Frank Horsley 

Treasurer Cahin W. Franklin 

Radio-TV Dir., Talent Buyer. .Grant Merrill, 
Media Dir., Time Buyer. Gertrude M. Nyman 



210 



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Manager Martin Boss 

715 Cascade Bldg., Portland, Oregon 
Phone: CApitol 2-1021 

V.P., Manager Milton A. Poland 

48 Second St., San Francisco 5, Calif. 

Phone: DOuglas 2-6947 

Manager Harvey Strobusch 

Radio Accounts: Fisher Flouring Mills Co. 
(Pancake Mix, Biskit Mix, Fisher's Blend 
Flour, Zoom, etc.), Ivar's Acres of Clams 
(Seafood Restaurant), Imperial Candy Co. 
(Candy), Wash. State Fruit Commission, 
Yakima, Wash.; Federal Old Line Insurance 
Co. (Insurance) ; Lang & Co. (Gold Shield 
Coffee) Seattle, Wash.; NaUey's, Inc., (Praise 
Salad Dressing) Tacoma, Wash.; Oil Heat 
Institute of Washington, Seattle, 

TV Accounts: Fisher Flouring Mills Com- 
pany; Ivar Haglund — Acres of Clams; Im- 
perial Candy Company; Washington State 
Fruit Commission; Carstens Packing Com. 
pany; Montag, Inc.; Lang & Co.; Oil Heat 
Institute of Washington. 

PARIS & PEART 

t370 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 9-2424 
ABP— ANPA— APA— PPA— ABC— NOAB 
NBP 

President A. G. Peart 

Exec. V.P., Treas J.A.H. Rehm 

Sec'y., Comptroller Thayer Durell 

Marketing, Research Dir H. L. Mooney 

Art Director F. Yelinek 

Production Mgr R. Largo 

Vice Presidents . . W. F. James, G. M. Cleland 

Acct. Executives A. A. Bindrim, 

W. F. Byrne, F. S. Ferry, D. C. Kreinik, 
D. C. Porteous, R. E. Walsh, W. J. De- 
Stefan, G. R. Gibson, J. C. Holme, K. E. 
Lee 

Time Buyer Virginia Burke 

Plans Board Dir Maurice A. Umans 

Copy Director Dorothy Parker 

Media Dir W. M. Symmes 

Accounts: A & P Coffee Div.; A & P Nat'L 
Bakery Div.; Business Organization, Inc., 
N. Y.; Colonna, J., Bros.; Cottage Products, 
Inc.; Excelsior Quick Frosted Meat Prod. 
Inc.; Fruit Products Corp.; Great Atlantic 
&Pacific Tea Co., N. Y. ; Ice Cream Novel- 
ties Div.; Joe Lowe Corp.; Kannengiesser & 
Co.; MCA-TV, Ltd., N. Y.; Nakat Packing 
Co.; Penn. Refining Co.; Quaker Maid Co., 
Inc.; Sage Laboratories Inc.; Sarra Inc., 
N. Y.; Silex Co.; Skinner & Eddy Corp. Inc.; 
Spratt's Patent (America) Ltd.; West Disin- 
fecting Co.; White House Milk Co., Inc.; 
Woman's Day Inc.; Anderson, Clayton & 
Co., Dallas, Tex.; Breakstone Bros., Div. of 
Nat'l. Dairy Products Corp. New York; 
Bremer Broadcasting Corp. (WATV), New- 
ark, N. J.; No-Cal Corp., Brooklyn, N. Y.; 
Producers Distributors Agency, New York; 
Radio Rubber Corp., New Brunswick, N. J. ; 
Vanity Fair Paper Mills, New York; Reming- 
ton Rand Div. of Sperry Rand Corp., New- 
York; Remington Rand Electric Shaver Div. 



of Sperry Rand Corp., Bridgeport, Conn.; 
Remington Rand Univac Div. of Sperry Rand 
Corp., New York. 

PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7795 . 

ANPA 

President-Treasurer C. H. Pearson 

Radio Accounts: Cooper & Cooper, Inc. 
(Razor Blades), Brooklyn; National Home 
Owners Assoc, New York, N. Y.; Dime 
Savings Bank, Brooklyn, N. Y. 

PECK ADV. AGENCY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-0900 

ANPA— ABC— ABP— AFA 

Chr. Exec. Committee Harry Peck 

Chairman of Board Sidney Garfield 

President Harry Krawit 

Exec. V.P Norman Mack 

Vice Presidents Sidney Alexander, John 

Schuman, Herman Stolley 

Secretary Lee Lessen 

Media Dir Frieda Weiss 

TV, Radio Dir Sylvan Taplinger 

Time Buyer Russ Alben 

Radio Accounts: Howard Store Corp. 
(Clothes) Brooklyn, N. Y.; Van Munching 
& Co. (Heineken's Beer) New York, N. Y.; 
Bruns, Nordeman & Co. (Stocks & Bonds) 
New York, N. Y. 

TV Accounts: U. S. Time Corp. (Timex 
Watches) New York, N. Y.; Sweet Orr & 
Co. (Workwear) New York, N. Y.; D'Orsay 
Sales Co. (Intoxication Perfiune) New York, 
N. Y. 

PERRIN-PAUS COMPANY 

8 South Michigan Ave., Chicago 3, 111. 

Phone: RA 6-7923 

ABP— ANPA— AAAA— AFA— ABC 

President Earl R. Perrin 

Vice-President, Sec'y Donald L. Pans 

Asst. to Pres Linnea Vanderlaag 

Branch Office 

730 Fifth Ave., New York 19, N. Y. 

Phone: PL 7-6120 

PHILLIPS-RAMSEY CO. 

304 Ivy, San Diego 1, Calif. 

Phone: BElmont 4-6401 

APA— NBP— TAAN 

Chairman W. L. Phillips 

President Charles C. Ramsey 

Vice Pres James Holloway 

Sec'y .-Treas Herbert Fredman 

Media Director Robert L. Phillips 

Radio-rV^' Dir Mrs. Orva W. Huff 

Radio Accounts: Silver Gate Savdngs & 
Loan Assn., First National Bank, Alsynite 
Co. of America (Translucent Fiberglas Pan- 
els) ; Golden Tulip Foods (Manufacturers of 
Potato Chips) ; Lion Clothing Co. (Men's & 
Women's Wearing Apparel) ; Community 
Chest of San Diego ; Mrs. Conkling's Bakery ; 
Food Basket (Supermarket Chain) ; Severin 
Building Co.; Walker Scott Corp. (Depart- 
ment Store) ; Hazard Concrete Products Co. 



211 



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TV Accounts: Alsynite Co. of America, 
Food Basket, Silver Gate Savings & Loan 
Assoc, Walker Scott Corp., Golden Tulip 
Foods, Lion Clothing Co., all San Diego. 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: CApitol 3-6131 

APA— PPA— NOAB— SNPA— TAAN 

ABP— ANPA 

Pres., Acct. Exec Jack N. Pitluk, Sr. 

V.P., Acct. Exec Jack N. Pitluk, Jr. 

Acct. Execs C. Carolus, Jack D. Mitchell, 

Sam Riklin, Louis Pitluk 

Copy Chief Harvey Christiansen 

Radio Director Margaret Morrison 

rV Director Dave Hubbard 

Radio-TV Accounts: Joske's of Texas 
(Department Store), San Antonio, Tex.; 
Handy Andy Community Stores (Chain 
Grocery Stores), San Antonio, Tex.; Fehr 
Baking Company, (Fair Maid Bread & 
Cakes), San Antonio, Tex.; Roegelein Pro- 
vision Company (Bacon, Sausages), San An- 
tonio, Tex. ■ 

PORTER & ASSOCIATES 

1188 S. Muirfield Rd., Los Angeles 19, Calif. 
Phone: HOUywood 5-0580 

Owner, Sales Mgr Irwin T. Porter 

Partner, Time Buyer Gertrude T. Porter 

Account Executive Jean Norab 

Radio Accounts: Wright Carpet, Inc., Los 
Angeles; Resnik Bros. (Automobile Repairs) 
Los Angeles; Ackerman Cosmetics (Creams, 
Lotions, etc.) Los Angeles; Keys Meat Mar- 
ket (Butcher) North Hollywood; Pecks 
Model Agency, Hollywood, Calif.; Prekut 
Homes (Building Contractors) Los Angeles; 
Kenosha Transport Corp. (Automobile Trans- 
portation) Los Angeles; Angelus Furniture 
Co., Los Angeles, Calif. 

POTTS-WOODBURY. INC. ADV. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: GR 1-5775 

ANPA— NOAB— PPA— ABP 

Chrm. of Board R. J. Potts 

President J. B. Woodbury 

Vice Pres E. A Warner, 

C. C. Tucker, C. L. Robinson, Al Coleman, 
G. F. MaGill, John K. Barton 

Sec'y Treas C. C. McMillan 

Radio-TV Dir William J. Brewer 

Radio-TV Acct. Dirs Gene Dennis, 

Al Christy 
Film Buyer Al Christy 

PRATER ADVERTISING AGENCY, 
INC. 

705 Chestnut St., St. Louis 1, Mo. 

Phone: GArfield 1-6490 

ABP— ANPA— AFA 

President George L. Prater 

Vice-President M. T. Prater 

Art Dir Walter Miller 

Secretary Mary E. Johnson 

Radio & TV Director Barbara Brock 

Radio, TV Account: Falls City Brewing Co. 



Inc. (Falls City Beer), Louisville, Ky. 

J. G. PROCTOR COMPANY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7725 

PPA 

President J. G. Proctor 

VJ». & Acct. Exec Ray Hanna 

Secretary M, S, Proctor 

Art Dir. & Prod. Mgr M. Sholle 

Accounts: Addis Co.; Allied Purchasing 
Corp.; British Continental Sales Co.; 
Chauncy Woolen Mills; Fairchild Sons; 
Fouke Fur Co.; Fredrica Furs Inc.; Freed's 
Fur Shop; Hausman M. & Sons; Home, 
Joseph Co.; Joske's of Texas; Levenson Co.; 
Lexington Corp.; Norwegian Fur Breeders 
Ass'n; Paden City Pottery Co.; Pasquier, 
Michel; Peerless Film Processing Corp.; 
Revillon Freres; Southwest African Persian 
Lamb Industry Advisory Board; Steeplechase 
Park; Titche-Goettinger Co.; Zimmerman- 
Scher Co. 

PRODUCT SERVICES 

17 East 45th Street, New York City 

Phone: MUrray Hill 7-0204 

ABP 

President Les L. Persky 

Exec. V.P., Gen. -Mgr. .. Lester J. Blumenthal 

V.P., Acct. Supv Harold L. Tuers 

Art Director Allen G. Davis 

TV Production Mgr Frank D. Jacoby 

Publicity Director Ruth Davis 

Time Buyer Mort Reiner 

Acct. Exec Lester Blumenthal, N. R. 

Lorman, Harold Tuers 

Radio Accounts: Strauss Stores Corp., 
N. Y. & Corm. (Auto Accessory Chain). 

TV Accounts: Roto-BroU Corp. of Amer- 
ica (rotisseries) ; Pro-Kleen Industries (Rug 
& Upholstery Cleaner) ; Olympic Radio & 
Television, Inc. (Electronic and Communi- 
cation Equipment). 

CHARLES O. PUFFER ADVERTISING 

75 E. Wacker Dr., Chicago 1, lU, 

Phone : Financial 6-0519 

ABP— APA 

President Charles 0, Puffer 

Art Director Henry Garcia 

Prod. Mgr Glorya Bakken 

Publicity Dir Jack Hess 

Acct. Executives Charles O. Puffer, 

Lloyd Kuehn, Jack Hess 
Accounts: Ceco Steel Products Corp., Jenn- 
Air Products Co., Inc., E. J. Lachmann Co., 
National Chiropractic Ass'n, Wisconsin Malt- 
ing Co. 

L. W. RAMSEY COMPANY 

230 No. Michigan Ave., Chicago 1, EL 

Phone: FRanklin 2-8155 

ABP— ANPA— APA— PPA— NOAB 

Pres. & Treas A. C. Naeckel 

Vice-President L. H. Copeland 

Vice-President N. B. Langworthy 

Art Director E. J. McCabe 

Media Director Dorothy L. Parsons 



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Acct. Executives Carl J. Dueser, Dwight 

B. Mitchell 

Branch Office 

111 East 3rd St., Davenport, Iowa 

Phone: 6-0157 

Acct. Exec. & Tech.Consul W. A. Giraldi 

Accounts: American Machine & Metals 
Inc.; Dairy Queen Nat'l Trade Assn. Inc.; 
Daisy Mfg. Co.; Davenport Papers, Larson, 
J. C, Co. Inc.; McFadden 3 Sisters Springs, 
Radio Stations KGLO, WTAD; Rolscreen 
Co.; Sawyer Biscuit Co. (Western Div.) ; 
Station WOC, Tri-City Bcstg. Co.; Western 
Grocer Marshalltown, la. 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 

Phone: JArkson 7-1179 

President Wilbur W. Randall 

Acct. Exec Donald R. Schively 

Art Director Robert I. Berger 

Radio & TV Director Florence F. Grady 

Radio Accounts: Stackpole Moore & 
Tyron (Clothing), Hartford, Conn.; Hoff- 
man Wallpaper, Sir Alio Shoe Clinic, Wach- 
tel's Department Store, aU Hartford, Conn. 

TV Accounts: Hartford Gas Co., State Line 
Potato Chip Co., N. Wilbraham, Mass.; 
Crown Petroleum, Hartford, Conn.; Sir Alio 
Shoe Clinic, Hartford, Conn. 

REACH. YATES & MATTOON. INC. 

720 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-7676 

AAAA— ABP— ANPA— APA— NBB-NOAB 

PPA 

Bd. Chrm., Pres Chas. Dallas Reach 

Exec. V.P Harold H. Black 

VP., Radio & TV Dir Norman Gladney 

V.P., Art Dept L. L. Schultz 

Media Dir Richard B. Gordon 

Production Mgr Frank Sharpe 

Acct. Execs Harold H. Black, Fred- 
erick 0. Perkins, Stephen Holdempf, Jr. 
Branch Office 
69 Washington St., Newark 2, N. J. 
Phone: MArket 3-5100 

Pres Francis R. Risley 

Radio Accounts: Larus & Brother Co., Inc. 
(Edgeworth Pipe Tobacco, Holiday Pipe 
Tobacco), Richmond, Va.; International 
Latex Corp. (Playtex Baby Products, Playtex 
Living Gloves), N. Y., N.'Y.; Philadelphia 
Coke Co., Phila., Pa.; Personal Finance Co. 
of N. Y.; New Jersey Bell Telephone Co., 
Newark, N. J.; Dugan Bros. (Bakers), New- 
ark; Beneficial Management Corp., Newark; 
Koppers Coke Co., Kearney, N. J. 

TV Accounts: Larus & Brother Co., Inc.; 
International Latex Corp. 

JAMES R. REESE ADVERTISING CO. 

15 West 10th St., Kansas City 6, Mo. 
Phone: Victor 5269 
APA— ABP— ANPA 

Owner James R. Reese 

Accounts: Becklean Co.; Berry, Carl Oil 
Co.; Borel, Jules, Co.; Employers Re-Insur- 
ance Co.; Great Western Paint Mfg. Corp.; 



Nat'l Equip. Co.; Nat'l Fidelity Life Ins. 
Co.; North Kansas City Development Co.; 
Reed Handcrafts; Seiden's Mfg. Furriers; 
Universal Television School. 

KNOX REEVES ADVERTISING. INC. 

600 First Nat'1-Soo Line Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 9-0071 

ABP— ANPA— APA— NOAB^PPA— NBP 

Chrmn. of Bd E. E. Sylvestre 

President Wayne Hunt 

Exec. V.P R. W. Stafford 

Sec'y Mary Gale 

Treasurer L. J. Beltrand 

Vice-Presidents J. H. Sarles, 

Helen A. Brown, R. H. Burbank, Elizabeth 

B. Gray, Loren P. Herder 

V.P., Radio & TV Dir R. E. Neff 

VjP., Media, Research Dir Dr. A. R. Root 

Radio-TV Prod. Mgr Wm. S. Shepherd 

Time Buyer H. Wendell Eastling 

Radio Accounts: General Mills, Inc., Paci- 
Re Gamble Robinson Co., Midland National 
Bank, Art Instruction, Inc., Minneapolis 
Brewing Co. 

TV Accounts: Art Instruction, Inc., Gen- 
eral Mills, Minneapolis Brewing Co., Pacific 
Gamble Robinson Co., Minneapolis. 

Estimated Radio-TV Billings : $3,925,000. 

REINCKE. MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 

ABP— ABC— AFA— ANPA— AAAA 

President Wallace Meyer 

Vice-Pres. & Treas C. A. Reincke 

Vice-Pres. & Sec A. L. Reincke 

Vice-Presidents. ..Gordon Taylor, J. J. Finn 

Radio-TV Director Lew Green 

Media Director John Priebe 

Space Buyer J. F. Brown 

Radio Accounts: Chicago Burlington & 
Quincy (Railroad travel), Anderson Co. 
(Wipers), Gary, Ind. 

REINGOLD CO.. INC. 

69 Newbury St., Boston 16, Mass. 

Phone: KEnmore 6-3900 

ANPA— PPA— ABP— APA— NAAN 

President & Treas Harry I. Reingold 

4rt Director George Wilson 

Production Manager Ruleffe Barbour 

Copy Director Richard Brugman 

Vice President Thomas J. Bowen 

Radio-TV Accounts: Table Talk Pastry 
Co., Inc. (Table Talk Pies), Worcester, Mass. 

REINHARDT ADVERTISING INC. 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA— APA— NOAB 

President Emil Reinhardt 

Time Buyer A. Leo Bowman 

TV & Radio Dir Cecil Webb, Jr. 

Media Dir Adeline Sehow 

Acct. Exec Bernard Blake 

Radio Accounts: Walter N: Boysen Com- 
pany (Paints) Oakland and Los Angeles. 



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(KIX) 



Kilpatrick's Bakeries, Inc. (Bread), San Fran- 
cisco; Radio Station KROW, Oakland, Calif.; 
Par-T Pak Beverages (Soft Drinks), Oak- 
land; Pacific Tire Co., Oakland; Spreck- 
els-Russell Dairy Co., San Francisco & Bur- 
lingaine; Yami Yogurt Distr., San Bruno, 
Calif. 

TV Accounts: Kilpatrick's Bakery 
(Bread), San Francisco, Calif.; Yami Yogurt 
Distr., Burlingame; KCRA, Inc. (TV Sta- 
tion) Sacramento, Calif. 

E. W. REYNOLDS LIMITED 

154 University Ave., Toronto Ont., Canada 
Phone: Empire 2-2381 

Chairman of Bd Edward W. Reynolds 

President C. Warren Reynolds 

Vice Pres N. Stuart Walton 

V.P., Radio-TV H. E. Karpus 

Vice Pres H. D. R. Newby 

Time Buyer Helen Anderson 

Branch Office 

1440 St. Catherines St., W., Montreal, Quebec 

Phone: UN 6-1775 

Manager R. C. Elvin 

Radio & TV Accounts: General Mills 
(Canada) Ltd. (Baking Products & Cereals) ; 
Nestle (Canada) Ltd. (Quik, Evap. Milk, 
Maggi Boullion) ; Dairy Farmers of Canada 
(Dairy Products) ; Eversharp, Inc. (Razors 
and Pens) ; Heers Bubble Gum; R. M. Hol- 
lingshead Co. (Auto Additives) ; Honey Dew 
Coffee Shops (Restaurants) ; Hunt's Bakery 
Ltd. (Baked Goods) ; Mutual of Omaha 
(Insurance) ; Silhouette Products, Ltd. (Cos- 
metics) ; Sisman Shoe Co. (Shoes) ; Willards 
Chocolates (Candy), all Toronto. 

FLETCHER D. RICHARDS. INC. 

10 Rockefeller Plaza, New York 20, N. Y. 
Phone: JU 6-5400 
AAAA 

Chrmn. of the Bd Fletcher D. Richards 

Vice Chrmn. of Board. . . .Bradley A. Walker 

President Eugene I. Harrington 

Spot Time Buyer James M. Kelly 

Vice Presidents Ernest A. Gray, 

Ellsworth D. Hill, John Graff, John Hamm, 
Sandford Smith, Kenneth Young 

V.P., Dir. Research John E. Shepherd 

Secy., Treas Duane W. Beurmann 

Network Time Buyer, Stat. Rel., 

Program Dev Keith Shaffer 

V.P., Dir. Radio-TV Seymour J. Frolick 

Branch Offices 

221 N. La Salle St., Chicago, 111. 

Phone: Financial 6-3585 

Manager George T. Jahnke 

550 Sherbrooke W., Montreal, Que. 

Phone: AVenue 8-3191 

Manager William F. Walsh 

HARRINGTON & RICHARDS: Division of 

F. D. Richards, Inc. 

256 Sutter St., San Francisco, Calif. 

Phone: EXbrook 2-6025 

Manager Alfred E. Smith 

5816 Wilshire Blvd., Los Angeles, Criaf. 
Phone: WEbster 3-5577 



Manager Greacen Mitchell 

Radio Accounts: United States Rubber Co,. 
(Tire Div., Footwear Div., U. S. Royal Golf 
Balls, International Div., Chemical Div.) 
New York; MacMillan Petroleum Corp. 
(Royal Scot Div.) Los Angeles, Calif.; Mor- 
ris Plan Co. of Calif., San Francisco; Ameri- 
can Machine & Foundry (Bowling Equip- 
ment, Pinspotters, Roadmaster Bicycles, De- 
Walt Power Tools), New York; Avoset Co. 
(Qwip Whipped Cream) Los Angeles ;Na- 
tional Sugar Refining Co. (Quaker Cane 
Sugars) New York; Bank of California, 
San Francisco; Eastern Air Lines and Col- 
onial Air Lines, Div. of EAL New York; 
Squirt Beverage Co., Beverly Hills, Calif.; 
Waterman Pen Co., Seymour, Conn.; West- 
ern Pacific Railroad Co., San Francisco. 

TV Accounts: United States Rubber Co. 
(International Div., Tire Div., Footwear Div., 
Textile Div., Chemical Div., Mechanical 
Goods Div.) New York; American Machine 
& Foundry Co. Avoset Co., Eastern Air Lines 
& Colonial Air Lines Div. of EAL; Squirt 
Beverage Co., Waterman Pen Co. 

M. EVANS RICHMOND 
ASSOCIATES 

127 So. 22nd St., Philadelphia 3, Pa. 
Phone: LOcust 7-1674-5 
Pres. & Radio Time Buyer 

M. Evans Richmond 

Art Director Frank Cartwright 

Production Mgr D. Blaine 

Branch Office 

230 Boylston St., Boston 16, Mass. 

Yucca Vine Bldg., Hollywood 28, Calif. 

TV, Radio Office Morey K. Reiss 

DAN RIVKIN ADVERTISING 

1418 Walnut St., PhUadelphia 2, Pa. 

Phone: PE 5-5766 

Owner Dan Rivkin 

Radio Accounts: Spiro's Apparel, Schulte 
Optical Co. (Optical), Philadelphia, Pa.; 
New York Sample Dress Shop, Phila., Pa.; 
Moskin Clothes, Ford Optical Co., Ismak Rug 
Mills. 

W. S. ROBERTS, INC. 

1401-05 Fox Bldg., Philadelphia 31, Pa. 

Phone: RIttenhouse 6-8763 

ABP 

President Wilmer S. Robertt 

V.P., Radio & TV Franklin S. Roberts 

Radio Accounts: Broad Motors (Ford Deal- 
er) ; B. F. Goodrich Retail Stores (Tires, 
Batteries) ; Lerner Markets (Food Chain) ; 
Ironees Co. (Ironing Board Covers), all 
Philadelphia, Pa.; Corleto Buick, Inc., Phil- 
adelphia ; McKean Chevrolet, Philadelphia ; 
Whitehill Distributors (Garbage Disposals) ; 
The Critic (Maail Order Gifts), Philadel- 
phia; General Electric Appliances Co. 

TV Accounts: Broad Motors (Ford Deal- 
ers) ; Philadelphia Gas Works (Utility) ; Bry- 
ant Air Conditioning Corps. (Heating Equip., 
Air Conditioning), All Philadelphia, Pa.; 
General Electric Appliances Co. 



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(KOO 



ROBERTS & REIMERS, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-3175 

ANPA— APA— PPA 

President Robert Power Reiiners 

Vice Presidents Leon Kelley, M. W. 

Nichols 

VJ., Media Dir John K. Lucken 

Secretary Jac M. Wolff 

Prod. Mgr Sidney Menchel 

Art Director Hugh Ryan 

Acct. Execs Leon KeUey, M. W. 

Nichols, John Lucken, Teresa Roberts, 
John Yeargain 

MARSHALL ROBERTSON 
ADVERTISING AGENCY 

1550 Speer Blvd., Denver 4, Colo. 

Phone: KE 4-6268 

ABC— ANPA 

Pres., Partner Marshall G. Robertson 

Sec.-Treas., Partner Mary A. Robertson 

V.P., Acct. Exec John Eby 

Radio Manager Margaret Pierson 

TV Manager Jack HeUing 

Art Director Lavern Everson 

Account Executives R. W. McWilliams, 

James H. Briggs 

Radio Accounts: City Elite Laundry, Den- 
ver, Colo.; Colo. Hospital Service (Insur- 
ance), Denver, Colo.; Wyo. Hospital Service 
(Insiu-ance), Cheyenne, Wyo.; Cottrell's 
Clothing Store (Men's Clothes) Denver, 
Colo.; Dale Dance Studio, Denver; Elcar 
Fence Co., Denver; Flitch's Gardens (Recrea- 
tion Park) Denver; First National Bank of 
Englewood, Englewood, Colo.; Fontius Shoe 
Store, Frumess Jewelry Co., Grayson's Ap- 
parel, TV Station KTVR, Lindner's Pkg. & 
Prov. Co. (Meat Products) ; Miller's Super 
Markets (Groceries) ; O'Meara Motor Co. 
(Automobile Sales) ; Pioneer Saving Stamps, 
Star Bakery, Walden Heating Co. (Heating 
Appliances) ; Weicker Storage Co. (Moving 
and Storage), all Denver, Colo. 

TV Accounts: Cassidy Hicks Wallpaper 
Co., Clinton Aviation, Colorado Seed Co., 
Cottrell's Clothing Store, Dale Dance Studios, 
Elcar Fence Co., Flitch's Gardens (Recrea- 
tion Park) ; First National Bank of Engle- 
wood, Frumess Jewelry Co., Grayson's Ap- 
parel, Lindner's Pkg. & Prov. Co., Millers 
Super Markets, O'Meara Motor Co., Pioneer 
Saving Stamps, Star Bakery, Walden Heating 
Co., Weicker Transfer & Storage Co. 

ELWOOD J. ROBINSON & CO. 

nil Wihhire Blvd., Los Angeles 17, Calif. 
Phone: MUtual 6293 
ABP— ANPA— ABC 

President Elwood J. Robinson 

Exec. Vice-President Melvin A. Jensen 

Secretary Eola E. Cass 

Vice Presidents David R. Fenwick, 

John Haynes 

Radio, TV Dir Lee Laufer 

Media Dir R. C. Neuman 



Radio-TV Accounts: Loma Linda Food Co. 
(Ruskets, Gravy Quik), Arlington, Calif.; 
Packard-Bell Co. (Radio and Television Re- 
ceivers), Los Angeles, Calif.; California 
Federal Savings & Loan Assoc, Los Angeles, 
Calif.; Dried Fig Advisory Bd., Fresno, 
Calif.; The Hale Co. (Home Builders), Gar- 
den Grove, Calif.; Pioneer Savings & Loan 
Assn., Los Angeles, Calif.; Wilco Co. (Clear- 
ex Glass Cleaner), Los Angeles, Calif. 

TV Accounts: California Federal Savings 
& Loan Assn., Los Angeles, Calif.; Gerity- 
Michigan Corp. (Dishwasher), Adrian, 
Mich.; Loma Linda Food Co. (Ruskets, 
Gravy Quik), Arlington, Calif.; Los Angeles 
Dept. of Water & Power; Los Angeles, Calif.; 
Utility Appliance Corp. (Heating Equip., 
Coolers & Fans, Gaffers & Sattler and Occi- 
dental Gas Ranges), Los Angeles, Calif.; 
Wilco Co. (Foaming Clearex, Bif Insecti- 
cides). 

ROCHE. WILLIAMS & CLEARY, INC. 

135 S. LaSaUe Su, Chicago 3, HI. 

Phone: RAndolph 6-9760 

ANPA— ABP— APA— N BP— PPA— ABC 

President J. P. Roche 

Treasurer D. J. Kelly 

VP., Acct. Supv Walker B. Sheriff 

Vice-Presidents. . .S. Weston, Lloyd Maxwell, 

J. V. Gilmour, John Hayes Kelly, M. F. 

Williamson, W. H. Savin, George Lyman, 

James M. Cleary, R. H. Stracke, Frank 

Hakewill 

Radio, TV Director Kirby Roche 

Acct. Exec E. C. Olson 

Radio Accounts: Chicago, Milwaukee, St. 
Paul & Pacific R. R. (The Milwaukee Road), 
Chicago; Hardware Mutual Casualty Co., 
Stevens Point, Wis.; John Puhl Products 
(Fleecy White Bleach), Stewarts Private 
Blend Coffee Co., Chicago. 

TV Accounts: Chicago, Milwaukee, St. 
Paul & Pacific Railroad, Chicago; Stewarts 
Private Blend Coffee Co., Chicago; Hardware 
Mutuals, (Insurance), Stevens Point, Wis. 

ROCKLIN mVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Continuity Director M. Lovinger 

Account Executives Robert Spencer, 

Gerald Addis, Edw. Lovinger 

Radio Director Trina Shuchat 

Art Director Patricia Boyd 

TV Director Ira Segall 

Film Director Sue Wurtzburg 

Production Helen Wurtzburg 

Radio Accounts: Western Tire Auto Stores 
(Dept. Store) ; Fizz-Up (Beverage) ; Chi- 
cago Furniture Mart; Kay-Den Beauty 
Salon; Roxy Rug Co., all Chicago. 

TV Accounts: Walton Motors, Inc. (Auto- 
mobiles) ; Western Tire Auto Stores; All 
Star Motors (Automobiles) ; Leader Pontiac; 
Fizz-Up; Chicago Furniture Mart; Glen 
Motors; Nortovni Olds, all Chicago. 



215 



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ROGERS & SMITH ADV. AGENCY 

20 North Wacker Dr, Chicago 6, 111. 

Phone: DEarborn 2-0020 

ABP— ANPA— APA— PPA— SNPA— NOAB 

SAAA 

President P. C. FeweU 

Exec. V.P., Mgr Ray H. Reynolds 

Asst. Treasurer Howard N. Smith 

Treasurer George C. Huppertz 

Secretary Olive A. Kinloch 

Vice-President Robert L. Headen 

Branch Offices 
InsurOmedic Bldg., Dallas 1, Tex. 

Exec. V.P. & Mgr R. E. Brooks 

903 McGee St., Kansas City 6, Mo. 

V.P. & Mgr R. S. Brigham 

Radio Accounts: Butterfield Canneries 
(Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind.; KMBC, Brest. Co. 

TV Accounts: T. W. Burleson & Son 
(Honey), Waxahachie, Texas; Ist Nat'l Bank 
in Dallas, Dallas, Texas; Butterfield Canner- 
ies (Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind.; S. E. Mighton Co. 
(Doggie Dinner Dog Food), Bedford, Ohio. 

RONALDS ADV. AGENCY. LTD. 

701 Keefer Bldg., Montreal, Can. 

Phone: University 6-9471 

ABC— ANPA 

Bd. Chrm., Pres Russell C. Ronalds 

Exec. Vice-President F. deB. Walker 

Sec'y.-Treas Angus Ahern 

V.P., TV, Radio Dir Peter Golick 

Media Dir R. M. Gleeson 

Branch Offices 

108 Peter St., Toronto, Ont., Canada 

Phone: EMpire 3-0237 

Exec. V.P., Manager R. J. Avery 

409 Petroleum Bldg., Edmonton 

Alberta, Can. 

Phone: 2-8356 

Manager W. A. Bishop 

WILLIAM GANSON ROSE, INC. 

1330 Williamson Bldg., Cleveland 14, 0. 
Phone: TOwer 1-6171 
Pres., Treas., Radio Dir. 

William Canson Rose 
Vice-Presidents. . .Frank Pelton, L. C. Brown 

Production Mgr Joan Burke 

Radio Accounts: Higbee Co., Mass. Mutual 
Life Insurance Co., Public Square Relations. 

ROSE-MARTIN, INC. 

21 West 46th St., New York 36, N. Y. 

Phone: JUdson 2-3550 
ABP— ANPA— APA 

President Irl W. Rose, II 

V.P., Gen. Mgr John A. BouUe 

V.P., Media Director G. M. Rundbaken 

Production Manager Ethel Whelan 

Radio-TV Dir Channing Hadlock 

Radio Accounts: Bankers Trust Co., New 
York, N. Y.; H & M Packing Co. (Coronet 
Prune Juice), Brooklyn, N. Y.; Noxon, Inc. 



(Metal Polish), New York, N. Y.; Atmore, 
(Mince Meat & Plum Pudding), Philadel- 
phia, Pa. 
TV Account: Bankers Trust Co., New York, 

N. Y. 

IRVING ROSEN ADVERTISING 

230 Fifth Ave., New York 1, N. Y. 
Phone: Oregon 9-1926 

Owner, Time Buyer Irving Rosen 

Radio Accounts: Fur Dressers & Fur Dyers 
Assn., The Wenley Co., New York, N. Y.; 
Ask Pharmacal Co., Astoria, L. I., N. Y. 

ROSENGARTEN & STEINKE. INC. 

483 Union Ave., Memphis 3, Tenn. 

Phone: JAckson 7-4566 

APA— ABP— AAAN 

President Norton Rosengarten 

Exec. Vice Pres Lynn Steinke 

Copy Chief W. L. Chesman 

Radio-TV Dir Jay Scott 

Accounts: Air Temperature, Inc. (Heating 
& Air Conditioning) Memphis, Tenn.; 
American Distilling Co. Pekin, 111.; Barzizza 
Bros., (Foods) Memphis, Term.; Black & 
White Stores, Memphis, Term.; Britling 
Cafeterias, Memphis, Tenn.; Burling, Nat. 
Packing Co. (meat packers) Memphis, 
Tenn.; Kraus & Co. (Cleaners) Memphis, 
Tenn.; Layne & Bowler, Inc. (Wells and 
Pumps) Memphis; Marl Metal Mfg. Co. 
(Dinette Furniture) Memphis; Memphis 
Furniture Co.; Memphis Publishing Co.; 
Mills-Morris Co. (Distributors) Memphis; 
Sanitary Bag & Burlap Co. (Panhandler Pot 
Holders) Memphis; Southern Leather Co., 
Memphis; Stewarts, Inc. (Food Products), 
Memphis; WHBQ, WHBQ-TV, Memphis, 
Tenn. 

ROSS ROY. INC. 

2751 East Jefiferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-3900 

ABP— ANPA— PPA— NOAB 

President Ross Roy 

Exec. V.P. & 

Gen. Mgr Thomas G. McCormick 

Sr. V.P., Acct. Supv Carroll F. Sullivan 

V.P. & Art Dir John W. Button 

VJ*., Acct. Suprs William Gerstenberger, 

Wm. W. Shaul 

Secretary Erwin H. Haass 

Treasurer Lathrop P. Morse 

Comptroller Harry W, Mellen 

V.P., Media Dir Carl E. Hassel 

Research Dir Robert E. Riordan 

Production Director William L. Miller 

Publicity Dir Albert C. Nute 

V.P., Dir. Prod. Analysis. .Kenneth S. Loring 

Personnel Dir George Macier 

Librarian Florence Armstrong 

Branch Offices 

122 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 7-2944 

Acct. Executive John Roche 

1680 North Vine St., Hollywood 28, Calif. 
Phone: HOUywood 9-6263 



216 



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ADVERTISING AGENCIES 



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Vice-Pres Maurice G. Vaughn 

Ross Roy of Canada, Ltd, 

410 Canada Trust Bldg., Windsor, Ont. 

Phone: Clearwater 6-2371 

Vice Pres Harold J. G. Jackson 

Accounts: Aseptic-Thermo Indicator Co.; 
Chrysler Corp. of Canada, Ltd.; Chrysler 
Corp., Parts Div.; Chrysler Div., Chrysler 
Corp.; DeSoto Div., Chrysler Corp.; Dodge 
Division, Chrysler Corp.; Eljer Div., Murray 
Corp.; Export Div., Chrysler Corp.; Honey 
Co.; Modern Homes Corp.; Murray Corp. of 
Am.; Plymouth Div., Chrysler Corp.; Pre- 
pared Products Co., Inc.; Servel, Inc., Air 
Conditioning Div. 

RUDER & FINN. INC. 

130 E. 59th St., New York 22, N. Y. 
Phone: PLaza 9-1800 

Chairman of Board William Ruder 

President David Fiiui 

V.P., Operations Paul B. Zucker 

V.P., Administration Felix Kaufman 

Account Group Suprvs Charles Lipton, 

Robert Fleisher 

Dir., Creative Services Richard Weiner 

Dir., Communications William Cahn 

Accounts: Bettinger Corp.;' Borgenicht, 
Jack; Gibralter Corrugated Paper Co. Inc.; 
Inskip, J. S.; Ruder Brothers. 

CHARLES L. RUMRILL & CO., INC. 

339 East Ave., Rochester 4, N. Y. 

Phone: BAker 5-7900 

APA— NBP— AAAA— ABP— ANPA— PPA 

President C. L. Rumrill 

Treas H. R. Hanson 

Exec. V.P G. M. Prince 

Vice Presidents N. A. Gallegher, 

J. R. VanArsdale, C. N. Gleason, F. F. 

Harned, W. T. Jensen, B. W. Jones, J. S. 

Warren, Jr. 

Secretary G. G. Wallington 

Radio-TV Director Dorian St. George 

Asst Grace M. Danelo 

Radio Accounts: Community Savings Bank, 
Rochester, N. Y.; Genesse Valley Union 
Trust Co., Rochester, N. Y.; Kordite Co. 
(Polyethelene Plastics) Macedon, N. Y.; 
Symonds Farms (Frozen Food) Utica, N. Y.; 
Fanny Farmer Candy Shops, Rochester, 
N. Y.; Eastman Kodak Co. (Photo Supplies 
& Serv.) Rochester, N. Y. 

TV Accounts: Otto Bernz Co. (Torches, 
Campstoves, Lanterns) Rochester; Brighton 
Place Dairy ,Rochester; Community Savings 
Bank, Rochester; Eastman Kodak Co., 
Rochester; Endicott Johnson Co. (Shoes), 
Endicott, N. Y. ; Fanny Farmer Candy Shops, 
Rochester; Genesee Valley Union Trust Co., 
Rochester; Kordite Co., Macedon, N. Y.; 
Richardson Corp. (Fountain Fruits & Syrups ) 
Rochester; Stromberg Carlson Co. (Elec- 
tronic equipment) Rochester, N. Y.; Sym- 
onds F rms (Frozen Food) Utica, N. Y. 

Estimated Radio & TV Billings: 8365,000. 

LOWE RUNKLE CO. 

1305 Liberty Bank Bldg., Okla. City 2, Okla. 



Phone: REgent 6-3521 
AAAA— ABP 

President Lowe Runkle 

Vice-Presidents Roger Pishny, 

Howard Neumann, Monty Mann. 
Radio, TV Director Martin H. Fuller 

Radio Accounts: Cain's Cofifee Co. (Coffee, 
Tea, Spices) ; Local Federal Savings and 
Loan; Liberty National Bank (Banking) ; 
Kerr-McGee Oil Industries, Okla. Gas & 
Electric Co.; Meadow Gold Dairy; Dulaney 
Distributing Co. (Appliance Distributors) ; 
Air Products (Distributors), Okla City. 

TV Accounts: Cain's Coffee Co. (Coffee, 
Tea, Spices) ; Liberty National Bank (Bank- 
ing) ; Southwestern Bell Telephone (Tele- 
phone Service), Oklahoma City; Oklahoma 
Publishing Co. (Newspapers) ; Consolidated 
Gas (Gas Utility), Oklahoma City, Okla.; 
Safeway Stores, Okla. City; Superior Feed 
Mills, Meadow Gold Dairy, Kerr-McGee Oil 
Industries, Oklahoma Gas & Electric Co. 

RUTHRAUFF & RYAN, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 6-6400 

AAAA— ABC— ABP— ANPA— APA— NOAB 

PPA 

Chrmn Exec. Comm F. Barry Ryan, Jr. 

Chrmn. of the 

Bd Paul E. Watson (Chicago) 

Vice Chrm. of Bd Robert Watson 

President F. Kenneth Beirn 

V.P., Sec'y .-Treas J. Lewis Ames 

V.P., Dir. of Radio & TV George Wolf 

V.P., Radio & TV 

Copy Chief Douglas MacNamee 

Suprv. of Film Prod Philip Feld 

TV Art Dir Ken Haverstick 

Bus. Mgr., Radio-TV Dept.. . .Havis Medwick 

V.P., Media Dir Daniel M. Gordon 

Prod. Supervisors. Dorothy Rivers, Ted Storb 

Mgr., Time Buyers Vincent DeLuca 

Time Buyers Mary Dowling, 

Edward Sherinian 

Radio-TV Writers Loui^ deMilhau, 

Marianne Zeamer 

Branch Offices 

360 North Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1833 

Exec. V.P H. B. Groseth 

Exec. V.P R. W. Metzger 

V.P., Manager William W. Watson 

V.P. Dir. of Radio-TV. .George B. Anderson 

Production Manager Jerry Sperling 

Dir. of Sales Training, Visual 

Comm Don Durian 

V.P., Chief Time Buyer Holly Shively 

Time Buyers Irene Hess, Edmund Kasser 

Carew Tower, Cincinnati 2, Ohio 
Phone: GArfield 1-5800 

Manager Alex G. Pappas 

1412 Main St., Dallas 2, Texas 
Phone: Riverside 6453 

Manager Alex G. Pappas 

7430 Second Boulevard, Detroit 2, Michigan 

Phone: TRinity 4-2200 
Exec. V.P Tod Reed 



217 



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5615 Fannin St., Houston 4, Texas 
JAckson 4-7531 

V-P., Manager Theodore F. Keady 

3440 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 8-0571 

V.P. & Pacific Coast Mgr....John H. Weiser 

Dir., Radio-TV Edward E. Simmons 

611 Olive St., St. Louis 1, Mo. 

Phone: MAin 1-0127 

Sr. V.P, & Mgr Oscar A. Zahner 

2650 University Ave., St. Paul 14, Minn. 
Phone : Midway 5-7711 

Manager William M. Amundson 

235 Montgomery St., San Franicsco 4, Calif. 
Phone: EXbrook 24616 

V.P., Manager Ray Mount Rogers 

1218 Third Avenue, Seattle 1, Wash. 
Phone: ELliott 1572 

V.P. & Manager F. G. Mullins 

840 National Press Bldg., Washington 4, D. C. 

Phone: EXecutive 3-6730 
V.P., Manager Donald J. Wilkins 

Radio Accounts: Addit Co. (Addit) De- 
troit, Mich.; Allied Florists Assn. of Illinois 
(Florists) Chicago, 111.; Apparatus Distribu. 
tors (G.E. Distributor) New York, N. Y.; 
Arthur Murray School of Dancing (Dancing 
Instruction) New York, N. Y.; Blue Cross- 
Blue Shield (Hospital & Medical Insurance) 
St. Paul, Minn.; Bon Ami Co. (Jet Bon Ami) 
New York, N. Y.; Climalene Co. (Clima- 
lene) Canton, Ohio; Ed James Buick Co. 
(Automobiles) Los Angeles, Calif.; Erick- 
son Petroleum Corp. (Gas & Oil Operation) 
Minneapolis, Minn.; Frito New York, Inc. 
(Fritos, Chee-Tos, Ta-Tos) New York, N. Y.; 
Frito Tri-State Corp., Philadelphia, Pa.; 
Frito Wisconsin, Inc., Monroe, Wis.; First 
National Bank of St. Paul, St. Paul, Minn.; 
General Electric Supply Co. (Distributor of 
Appliances) Houston, Tex.; Janney, Semple, 
Hill & Co. (Paints & Hardware) Minne- 
apolis, Minn.; Kenton Pharmacal Co. (Sal- 
Fayne) Cincinnati, Ohio; Lewis-Howe Co. 
(Turns) St. Louis, Mo.; Nalley's Inc. (May- 
onnaise, Salad Dressing) Seattle, Wash.; 
Pacific Coast Paper MiUs of Washington, 
Inc. (M-D Tissue) Seattle, Wash.; Pacific 
Finance Corp. (Loans) Los Angeles, Calif.; 
Puget Sound Power & Light Co. (Utility) 
Seattle, Wash.; Red Top Brewing Co. (Red 
Top Beer) Cincinnati, Ohio; Safeway Stores, 
Inc. (Skylark Bread) San Francisco, Calif.; 
Seattle-First National Bank, Seattle, Wash.; 
Staley, A. E. Mfg. Co. (Sta-Puf, Sta-Flo) 
Decatur, 111.; Sunheat Fuel Oil, Philadelphia, 
Pa.; Sun Oil Co. (Blue Sunoco Gasoline) 
Philadelphia, Pa.; Texas State Optical Co. 
(Opticians & Optomertrists) Beaumont, Tex.; 
Wrigley, Wm., Jr., Co. (Double-Mint Gum) 
Chicago, 111. 

TV Accounts: Addit Co. (Addit) Detroit, 
Mich.; American Home Products Corp., 
Whitehall Pharmacal Div. (Neet) New York, 
N. Y.; Apparatus Distributors (G.E. Distri- 
butor) Brooklyn, N. Y.; Blue Cross-Blue 
Shield (Hospital & Medical Insurance) St. 
Paul, Minn.; Bon Ami Co. (Jet Bon Ami) 



New York, N. Y.; Brown & Williamson To- 
bacco Co. (du Maurier Cigarettes) Louis- 
ville, Ky.; Climalene Co., (Climalene) Can- 
ton, Ohio; Ed James Buick Co. (Automo- 
biles) Los Angeles, Calif.; Erickson Petro- 
leum (Gas & Oil Operation) Minneapolis, 
Minn.; Frito Co. (Fritos, Chee-tos, Ta-Tos) 
Fritos of Cleveland, Barberton, Ohio; Frito 
New York, Inc., Mamaroneck, N. Y.; Frito 
Tri-State Corp. Philadelphia, Pa.; Frito Co., 
Western Div., Los Angeles, Calif.; Frito* 
Wisconsin, Inc., Monroe, Wis.; General Elec- 
tric Supply Co. (Distributor of Appliances) 
Houston, Tex.; Gulf States Utilities Co. 
(Utility) Houston, Tex.; Janney, Semple, 
HiU & Co. (Paint & Hardware) Minneapolis, 
Minn.; Kenton Pharmacal Co. (Sal-Fayne) 
Cincinnati, Ohio; Lewis-Howe Co. (Tums) 
St. Louis, Mo.; Lone Star Gas Co. (Natural 
Gas Service, Gas Appliances) Dallas, Tex.; 
Nalley's, Inc. (Mayonnaise, Tang Salad 
Dressing, Canned Meat Products) Tacoma, 
Wash.; Red Top Brewing Co. (Red Top 
Beer) Cincinnati, Ohio; Safeway Stores, Inc., 
Fairfax Baking Co. (Skylark Bread) San 
Francisco, CaUf.; Seattle First National Bank 
(Banking) Seattle, Wash.; Serta Associates, 
Inc. (Mattresses & Box Springs) Chicago, 
111.; Staley A. E., Manufacturins Co. (Sta. 
no, Sta-Puf) Decatur, 111.; Sun Oil Co. 
(Blue Sunoco Gasoline) Philadelphia, Pa.; 
Texas State Optical Co. (Optomertrists and 
Opticians) Beaumont, Tex.; TV Time Foods, 
Ind. (TV Time Uopcorn) Chicago, 111.; 
Wrigley, Wm. Jr. Co. (Doublemint Gum) 
Chicago, 111. 

LEWIS EDWIN RYAN ADVERTISING 

726 Jackson Place, N. W., Washington, D. C. 

Phone: REpublic 7-7606 

AAAA— ABC— ABP— ANPA— AFA 

Owner Lewis Edwin Ryan 

Gen'l Mgr John F. Hardie 

Comptroller Preston D. Coiner 

Sr. Acc't. Exec WiUiam R. Doores 

Prod. Mgr David F. DeYoung 

Acc't. Exec Samuel E. Hunsaker, 

Walter Kerwin, James Gould, Samuel Pat- 
terson 

Art Directors James W. Steele 

William R. Clifford 

Dir., Radio-TV William J. Green 

Copy Chief Louise S. Coble 

Creative Director Walter Kerwin 

BEN SACKHEIM. INC. 

The Plaza, 2 West 59th St., New York 19, 

N. Y. 

Phone: PLaza 1-2200 

NBP— AAAA— ABP— ANPA— APA—NOAB 

PPA 

President Ben Sackheim 

Exec. Vice-Pres George B. Pampel 

Secy., Treas S. M. Sackheim 

Copy Chief Anne Green 

Art Director Arthur Singer 

Production Manager Bernard Spiro 

Media Director WiUiam Galker 

Account Executives Murray Hirsch, 



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Bernard Cooper, William Pitts, George B. 

Pampel, Glenda Sullivan, Ted Breining 

Radio Accounts: The Autoyre Co. (Kitchen 
& Bathroom Accessories) New York; Peter 
Pan Foundations (Brassieres & Girdles) New 
York; Mother's Food Products (Gefilte 
Fish), Newark, N. J.; Nationwide Insurance 
(Auto, Fire, Life Insurance) Columbus, 
Ohio; Chauquin, Inc. (Wines, Cognac) 
Morrisville, Pa. 

TV Accounts: Peter Pan Foundations, 
New York; Emenee Industries, Inc. (Musical 
Toys),New York, N. Y. 

ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7575 

AAAA— ABP— ANPA— ABC 

President Stanley J. Keyes, Jr. 

Vice-Pres.-Art Director. . .Alfred A. Anthony 
Acct. Executives . . . Marshall Murphy, Sydney 
Huntley, Roy Williams, John Lawton 

Production Manager William Korcak 

V.P., Media Dir James J. Freeman 

V.P., Public Rel. Director. . . .Torrey Stearns 

Branch Offices 

1004 No. Charles St., Baltimore 18, Md. 

Phone: PLaza 2-0809 

Manager Roy Williams 

Radio Accounts: Davison Chemical Co., 
Div. of W. R. Grace & Co. (Fertilizers), Bal- 
timore, Md.; Josiah Wedgwood & Sons, 
(Chinaware),N. Y., N. Y. 

TV Accounts: Davison Chemical Co., Div. 
of W. R. Grace & Co., Baltimore. 

WALKER SAUSSY ADVERTISING, 
INC. 

Penthouse. Texas Co. BIdg., New Orleans 16, 

La. 

Phone: CAnal 9212 

ANPA— ABP— ABC 

President Walker Saussy 

Vice Presidents Joseph Shields, Jr., 

D. W. Ziegelasch 

Radio Time Buyer Stanley Starr 

Acct. Executives Jules Robert, 

Wallace Dorion, Jr. 

Secretary Dorothea Schlesinger 

Treasurer Alvin C. Camus 

Production Mgr Donald Levy 

Art Director J. J. Wolf, Jr. 

Radio-TV Dir John Browne 

Radio Accounts: American Brewing Co., 
Miami, Fla.; Elmer Candy Co. (Elmer Can- 
dies) ; Wm. B. Reily Co., Inc. (Luzianne & 
R. T. Coffees); L. A. Frey & Sons, (Meat 
Products) Henderson Sugar Refinery, New 
Orleans; Hibernia Homestead (Bldg. Loan 
& Savings) New Orleans. 

TV Accounts: American Brewing Co., 
Miami, Fla.; Elmer Candy Co.; Wm. B. Reily 
Co., Inc. (Luzianne R. T. Coffee), Hender- 
son Sugar Refinery; Hibernia Homestead 
(Building Loans) ; White Bros. (Jewelry 
Store); General Electric Supply Co.; L. A. 
Frey & Sons (Meat Products), New Orleans 
& Lafayette. La. 



FRANK B. SAWDON. INC. 

60 E. 56th St., New York 22, N. Y. 
PLaza 1-2156 

President Frank B. Sawdon 

Vice-President, Media Dir Jerry Bess 

Time Buyer Tom Mannos 

Radio-TV Production Jack Wilcher 

Coordinator James Hackett 

Branch Office 

8721 Sunset Blvd., Hollywood, Calif. 

Phone: CRestwood 4-7585 

Office Manager M. B. Scolt 

Radio Accounts — Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y.; Abelson's, Inc. (Jewelers), 
Newark, N. J.; Radio Station WIND, Chi- 
cago. 

TV .4ccounts— Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y. 

SCHECK ADV. AGENCY. INC. 

9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 

ANPA— APA— PPA 

President Julius Scheck 

V. P., Radio-TV Dir E. Grant Scheck 

Secy. & Treas Morris Scheck 

Prod. Mgr., Art Dir Henry R. Scheck 

Copy Chief E. Bimberg 

Space Buyer Frank M. Craumer 

Account Executives. .. .William H. Andrews, 

E. Grant Scheck, Morris Scheck, Jolius 

Scheck. 

Radio Accounts: Charms Co. (Charms 
Candy), Asbury Park, N. J.; Fischer Baking 
Co. (Baked Goods), Newark, N. J.; Phila. 
Dairy Products Co. (Ice Cream), Phila- 
delpbia. Pa. 

TV Accounts: Fischer Baking Co. (Baked 
Goods), Hanovia Chem. & Mfg. Co. (Health 
Lamps), Newark, N. J.; Charms Candy, 
Asbury Park, N. J.; American-Limoges (Din- 
ner Ware). 

SCHENKER COMPANY 

2301 Wabansia Ave., W., Chicago 47, 111. 
Phone: ARmitage 6-1600 
Pres., Media Dir., Space Buyer 

Sydney R. Raike 

Vice-Pres J. E. Schenker 

Art Dir M. Rickabaugh 

Radio Time Buyer & Prod. Mgr. 

Space Buyer C. D. Domin 

Account Executives S. R. Raike, 

J. E. Schenker, C. D. Domin 

Accounts: Chicago Cycle Co.; Escalante, 
Jos. F., Co.; Howe Ice Machine Co.; Wallace, 
J. D. & Co. 

SCHNEIDER. JOSEPH P.. ADV.. INC. 

11 E. 44th St., New York 17, N. Y. 
Phone: MUrray 7-8294 

President Joseph P. Schneider 

Exec. V.P Alfreda Walsh 

Secretary Philip Nemiroff 

Prod. Mgr Mark Barry 

Space Buyer Margaret Cassidy 



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SCHOLTS ADVERTISING SERVICE 

1201 W. 4th St., Los Angeles 17, Calif. 

Phone: Michigan 23Q6 

ABP— ANPA 

Owner T. D. Scholts 

Radio-TV Dir Kenneth C. Higgins 

GORDON SCHONFARBER & 
ASSOCIATES, INC. 

58 Weybosset St., Providence 3, R. I. 
Phone: GAspee 148134-5 
ABP— ANPA— AFA— ABC 

Exec. Vice-Pres Gordon Schonfarber, Jr. 

V.P., Prod. Mgr Russell C. Edwards 

Vice-Pres., Copy Chief John B. Swift 

Secretary Amanda C. J. Olsson 

Radio-TV Dir .Roger M. Shea 

Radio Accounts: Cladding's, Inc. (Radios), 
Old Colony Co-operative Bank (Savings & 
Loan), Providence; Washington Trust Co. 
(Commercial Bank), Westerly, R. I.; War- 
wick Club Ginger Ale Co. (Carbonated 
Beverages), West Warwick, R. I.; Paris Fab- 
ric Shop, Providence; J. S. Inskip, Inc. (For- 
eign Cars), Providence; B. A. Ballou Co., 
Inc. (Jewelry), Providence; Providence Re- 
tail Trade Board (Chamber of Commerce) ; 
California Artificial Flower Co., Providence, 
R. I.; Johnson & Wales Business School, 
Providence; Monogram Shop (Monogram- 
ming. Gifts) Providence; R. I. Provision Co. 
(Meat Packer) Johnston, R. I.; William H. 
Harris (Furrier) Providence, R. I. 

TV Accounts: Old Colony Cooperative 
Bank; Claddings, Inc.; Warwick Club 
Ginger Ale Co., West Warwick, R. I.; Calif. 
Artificial Flower Co.; Johnson & Wales Busi- 
ness School, Providence; B. A. Ballou & Co. 

RUSSEL M. SEEDS CO., INC. 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 3-2133 

ANPA— APA— PPA 

President Freeman Keyes 

Exec. Vice Pres Harry H. Mans 

Vice Pres, Gen. Mgr H. B. Goldsmith, Jr. 

Vice Presidents A. D. Keyes 

Daniel Foster, Harley B. Hobbs, James 
Witherell, L. J. Marshall, Dean Landis, 
P. F. Marshall, Fred Willson, Jesse Liver- 
more, Don Reed 

Sec.-Treas E. V. Owen 

Time Buyer Merle Myers 

Radio-TV Director R. B. Young 

Dir. Film Prod Alan Lee 

Branch Offices 

121 Monument Circle, Indianapolis 9, Ind. 

MElrose 5-1361 

V.P. in Chg Paul Richie 

418 S. Robertson Blvd., Los Angeles, Calif. 
Phone: CRestview 4-7613 

Vice Pres. in Chg Lou Place 

Radio Accounts: Fendrich Inc. (La Fend- 
rich & Chas. Denby Cigars), Evansville, Ind.; 
C. H. Wallerich Co. (Chrysler & Plymouth 
Distributors), Indianapolis, Ind.; Pinex 
Company (Cough Syrup & Pabasone), Fort 
Wayne, Ind.; Lanolin Plus (Cosmetics). 



TV Accounts: Brown & Williamson To- 
bacco Corp. (Raleigh Cigarettes), Louisville 
1, Ky.; Pinex Company (Cough Syrup), 
Fort Wayne, Ind.; W. A. Sheaffer Pen Com- 
pany, Fort Madison, Iowa; Elgin American, 
Division of Illinois Watch Company (Com- 
pacts, pearls, etc.), Elgin, 111.; Topeo Assocs. 
(Canned Foods), Chicago, Lanolin Plus. 

ED SHAPIRO INC. 

1612 Market St., Philadelphia 3. Pa. 

Phone: LO 4-2877 

ANPA— ABP 

President Edward Shapiro 

Vive-President Leonard Goldsmith 

Secretary H. Hyman Shapiro 

Treasurer Edward L. Frater 

Art Director Jack Garry 

Radio Accounts: Sealy Mattress Co., Ches- 
ter, Pa.; Browning, King, Philadelphia; Mu- 
tual of Omaha (Insurance), Philadelphia. 

TV Accounts: Sealy Mattress Co.; Phila- 
delphia Model Hobbies Association. 

JOHN W. SHAW ADVERTISING, INC. 

51 E. Superior St., Chicago 11, 111. 

Phone: MOhawk 4-6323 

ANPA 

President & Treas John W. Shaw 

Vice-Presidents David E. Guerrant, 

P. L. 0. Smith, Sigmund T. Seaman, Nor- 
man R. Anderson 

Secretary Robert C. Milner 

Time Buyers Robert A. Landers, 

Isabel McCaulay 

Radio Accounts: Colgate-Palmolive Co. 
(Shaving Preparations) New York, N. Y.; 
Dormeyer Corp. (Electric Appliances-Power 
Tools) ; Lumbermens Mutual Casualty Co. 
(Insurance); Quaker Oats Co. (Corn Goods, 
specialty products); Webcor, Inc. (Fono- 
grafs, Tape Recorders, Diskchangers) all 
Chicago. 

TV Accounts: Colgate-Palmolive Co., Dor- 
meyer Corp.; Quaker Oats Co., Webcor. Inc. 

SILTON BROTHERS, INC. 

131 Clarendon St., Boston 16, Mass. 

Phone: CO 7-3730 

ABP— ANPA— FAAG— PPA 

President Myron L. Silton 

Exec. V.P Jason N. Silton 

V.P., Media Dir., Radio-TV 

Producer Earle W. Hoffman 

V.P. Art Andre B. Paquette 

Time Buyer Marie E. Kachinski 

Radio Accounts: Craftsman Insurance Co. 
(A. & H. Insurance); New England Provi- 
sion Co. (Meats); Bareolene Co. (Deter- 
gents); Sears Roebuck & Co. (Boston & 
Suburban Retail Stores); Elm Farm Foods 
Co. (Retail Food Chain) : Luby Chevrolet 
Co.; Magee's (Appliance Dealer), all Boston. 
Mass. 

TV Accounts: Craftsman Insurance Co.. 
New England Provision Co.; The Bareo- 
lene Co.; Elm Farm Foods Co.: Magee's: 
Luby Chevrolet Co.; Penobscot Shoe Co. 

Estimated Radio & TV Billingss S550,000. 



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SIMON & GWYNN 

3329 Poplar Ave., Memphis 11, Tenn. 

Phone: 62-1691 

SNPA— ANPA— APA- NOAB— ABP 

FAAG 

Partners Milton Simon, H. N. Gwynn 

Art Prod. Mgr Carlos Gordon 

Radio-TV Accounts: Ameiican Snuff Co., 
Donald Furniture Co., The HumKo Co., Ro- 
bilio & Cuneo (Ronco Foods), American 
Tea & Coffee Co.; WMC, WMCT, Memphis, 
Tenn. 

SIMONS-MICHELSON CO. 

1126 Lafayette Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA— ANPA— ABP 

Partners Leonard N. Simons, 

Lawrence J. Michelson 

Prod. Mgr Arthur H. Copland 

Account Exec Richard N. Hughes 

Art Director Al Sielaff 

Radio-TV Dir., Time Buyer. . .George J. Hill 

Radio Accounts: Cunningham's Drug 
Stores (Drug, etc.), Keopplinger Bakery 
(Baked Goods), Krun-Chee Potato Chips 
(Potato Chips), (Pretzels), Marshall Drug 
Company (Drugs), Cleveland, Ohio; Benja 
min Rich (Real Estate), Sealy Mattress Co 
(Mattresses), Taylor's Inc. (Dodge-Ply 
mouth), Detroit, Mich.; Velvet Peanut Prod 
ucts (Peanut Butter) ; E & B Brewing Co 
People's Outfitting Co. (Dept. Store) ; Dos 
sins Food Products (Pepsi-Cola) ; General 
Electric Supply Co. (Appliances) ; Guardian 
Savings & Loan; Lasky Furniture; City Bank, 
Detroit, Mich.; Leo Adler Co. (DeSoto- 
Plymouth) ; Mohawk Lumber Co., Detroit, 
Mich.; Lix (Cough Formula I, Detroit; 
Stone's Jewelers, Detroit; Schmidt's (Beer), 
Detroit; Wrigley's Super Markets, Detroit; 
Arkay (Prepared Foods) ; Wrigley Markets; 
Gold Bell (Gift Stamps); Epps Four Great 
Stores (Sporting Goods). 

TV Accounts: Cunningham's Drug Stores 
(Drugs, etc.); Dossin's Food Products (Pep- 
si Cola) ; Keopplinger Bakery (Baked 
Goods) ; Krun-Chee (Potato Chips) ; Peo- 
ple's Outfitting Co. (Dept. Store); Sealy 
Mattress Co. (Mattress Mfg.) ; Taylor's Inc. 
(Automotive) ; Velvet Peanut Products (Pea- 
nut Butter); E & B Brewing Co.; Hanson 
Chevrolet; Leo Adler Co. (DeSoto-Ply- 
mouth) ; Mohawk Lumber Co.; Wrigley's 
Super Markets; City Bank, Detroit, Mich.; 
Lix. 

Estimated Radio-TV Billings: $1,150,000. 

W. J. SMITH CO. 

Commonwealth Bldg., Louisville 2, Ky. 

JUniper 4-2163 

APA— SNPA— ANPA 

Pres. & Treas., Prod. Mgr W. J. Smith 

Vicp-Pres. & Secy G. B. Smith 

Media Dir. & Copy Chief H. D. Peltier 

Radio Dir I. M. Diebold 

\crount Executives P. M. Sliaughnessy, 

H. D. Peltier, W. J. Smith, Maurice H- 



Byrne 

Radio Account: Peerless Mfg. Co. 

SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA— APA— FAAG 

President Ronald P. Taylor 

Bd. Chrmn., Treas Robert M. Jenkins 

Television Dir Thomas J. MacWilliams 

Radio Director Les Sterne 

Acct. Executives Ronald P. Taylor, 

Robert E. Quaid, W. C. Sutherland, R. M. 
Jenkins, E. V. Hudson, Jules A. Petrencs, 
J. J. Matelan, R. K. Pearson, William D. 
Morrissey, Charles McClelland 

SON DE REGGER ADV. AGENCY 
INC. 

321 Eleventh St., Des Moines 9, la. 
Phone: 3-3185 
ANPA— APA— ABP— FAAG 
President, Space Buyer, Radio Time 

& Acct. Exec. Treas.. . .Les Son De Regger 

Secretary A. H. Son De Regger 

Art Dir D. D. Neal 

Prod. Mgr Joseph Daniels 

Radio Accounts: National Soap & Refining 
Co., Grocers Wholesale Co. 

C. JERRY SPAULDING. INC. 

201 Commercial St. Worcester 8, Mass. 
Phone: PLeasant 3-4789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Secretary H. H. Hartwell 

Art Director Harvey Ball 

Prod. Mgr Charles Rice 

Media Dir Theresa Kalashian 

Acct. Exec Robert F. Hay ward 

Radio Accounts: Peoples Savings Bank, 
Mechanics Natl. Banli, Smith & Fyfe, Inc. 
(Ice Cream) Worcester. 

RAYMOND SPECTOR COMPANY, 
INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-4407 
A liP— ANPA— AP A— PPA 

President, Treas Raymond Spector 

Client Service Bert Schwartz 

Art Director Irving Trabich 

Production Manager Bernard Luden 

Research Director Charles Goldberg 

Radio-TV Director Dick Blaine 

Radio-TV Account: Hazel Bishop, Inc. 
(Lipstick and Complexion Glow), New York, 
N. Y. 

SPITZ ADVERTISING AGENCY. INC. 

530 Oak St., Syracuse 3, N. Y. 
Phone: 9-5581 
ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director Frederic Berg 

Copy Chief Madeline Clark 

Production Mgr Diane Davis 

Space & Time Buyer Martha Mathews 

Radio-TV Dir., Acct. Exec. .Harry J. Accurso 



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Radio Accounts: Empire Card Co., Inc. 
(Greeting Cards), Elmira, N. Y.; Fair City 
Savings & Loan Ass'n, Syracuse; Gardner & 
North Roof & Siding Corp., Syracuse; Grange 
Silo Co., Inc., Red Creek, N. Y.; Henry 
Frank Leather Co., Syracuse; Hotel Syracuse 
Mohican Stores Inc. (Food Markets), Syra- 
'■use & Auburn, N. Y.; Pilgrim Packing Co., 
(Meat Products), Syracuse; Syracuse Card 
Co. (Greeting Cards), Syracuse; Syracuse 
Glass Co. (Store Fronts), Syracuse; Syracuse 
National Shows, Inc., Syracuse; Timerson 
Canning Co., Inc. (Timco Dog & Cat Food), 
Fair Haven, N. Y.; University College — 
Adult Division, Syracuse University. 

TV Accounts: Besdin Furniture Super- 
market (Furniture), Syracuse; Empire Card 
Co. Inc. (Greeting Cards), Elmira, N. Y.; 
(Gardner & North Roofing & Siding Corp.; 
Hotel Syracuse; Ononadaga Supply Co., Inc. 
(Appliances), Syracuse; Outdoor Store 
(Sporting Goods), Syracuse; Penfield Manu> 
facturing Co. (Mattresses) Syracuse; Spec- 
tor-Genesee Motor Sales, Inc. (Cadillac- 
Olds dealer) Syracuse; Syracuse Card Co., 
Greeting Cards), Syracuse; Syracuse Glass 
Co.; Syracuse National Shows, Inc.; Timer- 
son Canning Co., Inc. (Timco Dog & Cat 
Food), Fair Haven, N. Y.; University Col- 
lege, Adult Education Div., Syracuse Uni- 
versity; Wilsons Leading Jewelers (Jewel' 
ers), Syracuse. 

Estimated Radio-TV Billings: $100,000. 

SPITZER & MILLS LIMITED 

50 King Street W., Toronto 1, Can. 

Phone: EMpire 6-2811 

CAAA— CDNPA 

President G. F. Mills 

Exec. Vice-Pres J. W. Spitzer 

Gen. Mgr. & Sec.-Treas W. H. Reid 

Radio TV Director T. R. Hart 

Time Buyer E. McCeuUagh 

Branch Office 

3405 Addington Ave., Montreal, Quebec 
Phone: WA 0344 

Co. Mgrs D. McCrimmon, J. Randle 

Radio-TV Dir P. E. Corbeil 

Radio-TV Accounts: Colgate-Palmolive 
Ltd. (Pahnolive Soap, Halo Shampoo, Fab 
Detergent, Colgate Toothpaste, Palmolive 
Shave Preparations, Toronto, Ont. ; Quaker 
Oats Co. (All Products) Peterboro, Ont.; 
Kiniberly-Clark Prod. Ltd. (Kleenex & 
Delsey) Toronto, Ont.; Wm. E. Coutts Co., 
Ltd. (Hallmark Greeting Cards) Toronto, 
Ont.; The Tea Council (Tea) Toronto, Ont.; 
The Toni Co. (Home Permanents) Montreal, 
Que.; Paper-Mate Co. (Pens) Montreal. 
(Jue.; Bell Telephone Co. (Yellow Pages) 
Montreal, Que.; B. F. M. Ltd. (Colibri Light- 
ers) Montreal, Que.; McCormicks Biscuit 
Co. (Biscuits) London, Ont.; Exquisite Form 
Brassieres (Bras & Girdles) Toronto; John 
Ingles Co., Ltd. (White Goods) Toronto; 
Lehu & Fruk, Ltd. (Lysol) Toronto; Dorothy 
Gray, Ltd. (Cosmetics) Toronto; Lesquen- 



dier Ltd. (Cosnielics) Toronto, Ont. 
Estimated Radio-TV Billings: $1,500,000. 

BARTON A. STEBBINS ADVTG. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8131 
ABP— ANPA— AAAA 

Owner Barton A. Stebbing 

Acct. Executives A. W. Gudelnian. 

Nat Jeffras, Judd Graham 
Time Buyer A. W.Gudelman 

Radio Accounts: Vitalfa Corp. (Brewster's 
Food Supplement) Roseda, Calif.; Certified 
Grocers of Calif. (Royal Host, Perfect Host, 
and Guest coffees) Los Angeles, Calif.; Old 
Fashion Products (Foster's Freeze) Compton. 
Calif. 

TV Accounts: Certified Grocers of Calif.; 
Old Fashion Products; Signal Oil Co. (Gaso- 
line) Los Angeles, Calif. 

STEBBINS. HAL, INC.. ADV. 

714 W. Olympic Blvd., Los Angeles 15, Calif. 

Phone: Richmond 9-5317 

PPA— ANPA— ABP— AP A— AAAA— ABC 

NBP 

President Hal Stebbin? 

Vice Presidents. .Paul Winans, Robert Laws 

Sec, Treas Edna Page Ackerman 

Art Dirs Jack Eipper, Jack Vibber 

Prod. Mgr Al Schuknorhi 

Acct. Execs Harvey Hickman, Richard 

Lewis, Margot Stevens 

STERUNG ADV. AGENCY 

535 5th Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-3400 

ANPA— PPA— ABP 

Chr. Bd., Pres S. M. Broun 

Treasurer Herbert Goldsmith 

Media Director Alfred B. Udow 

Radio Accounts: Milium Divi?ion, Deer- 
ing, Milliken & Co., (Lining Material I ; 
Fashion-o-rama Mgt. Corp. (Fashion Exposi- 
tion) both New York, N. Y. 

TV Accounts: Milium Division, Deering, 
Milliken & Co. 

STOCKTON. WEST. BURKHART. 
INC. 

1300 First Natl. Bank Bldg., Cincinnati 2, O. 

Phone: Dunbar 1-56(10 
AAAA— ABP— ANPA— APA— PPA— NOAB 

Chrmn. of Board Willinm Z. Burkhart 

VP, Sec. & Copy Chief Ranald S. West 

Pres.. Dir. of Contact. .Joseph D. Nelson, Jr. 

Exec. V.P., Treas C. Thomas Martin 

Time Buyer, Art Dir Robert Helmicli 

Television Director Garv Lee 

Pgm. Mgr., Radio-TV Robert Huber 

Radio Accounts: Hudepohl Brewing Co. 
(Hudepohl Beer & Chevy Ale), Cincinnati, 
Ohio;Mosler Safe Company (Mosler Safes & 
Chests), Hamilton, Ohio; Cincinnati Gas & 
Electric Co. (Utility), Cincinnati, Ohio; Gib- 
son Wine Co. (Golden Pheasant Wines), 
Cincinnati, Ohio; Cincinnati & Suburban 
Bell Tel. Co.; United States Shoe Corp. 
(Red Cross Shoes), Cincinnati, O. 



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TV Accounts: United States Shoe Corp. 
(Red Cross Shoes), Cincinnati, 0.; Hude- 
pohl Brewing Co. (Hudepohl Beer & Chevy 
Ale), Cincinnati, Ohio; Cincinnati Gas & 
Electric Co. (Utilities), Cincinnati, Ohio; 
Central Trust Co. (Banking Institution), Cin- 
cinnati, Ohio; Hosier Safe Company (Safes & 
Chests), Hamilton, Ohio; Gibson Wine Com- 
pany (Golden Pheasant Wines, Champagne), 
Cincinnati, Ohio; Cincinnati & Suburban 
Bell Tel. Co. 

STORM ADVERTISING CO.. INC. 

72 East Ave., Rochester 4, N. Y. 
Phone: Baker 9140, 9149 

Pres., Treas., Media Dir Morry Storm 

V.P.-Radio & TV Dir. & 

Acct. Ex. Time Buyer Jean Schantz 

Prod. Mgr Norman Ludlow 

Office Manager Janet Thomas 

Radio and TV Accounts : Harry Forman CI. 

Radio and TV Accounts: Gioia Macaroni 
Company (manufacturers of macaroni prod- 
ucts), Buffalo; Designs Publishing Com- 
pany, N. Y. C; Alhart's Electric Company 
(appliances), Rochester; Cramer Drug Com- 
pany (drugs), Rochester; Baker's Jumping- 
Jack Bootery (Shoes), Rochester-Elmira- 
Geneva, N. Y. ; A Lustig Inc. (Food Proc- 
essor), Brockport, N. Y. ; Rudolph's Jewel- 
ers, Rochester; Snyder's Seat Covers, 
Rochester; Style House (Rugs), Rochester. 

DANIEL F. SULLIVAN CO.. INC. 

216 Tremont St., Boston 16, Mass. 

Phone: HAncock 6-7644 

AAAA— ABP— ANPA— APA— NBP— PPA 

President Daniel F. Sullivan 

Sales Dir Robert N. Sullivan 

Treas., Space Buyer William H. Sullivan 

Publicity Dir William McMorrow 

Radio Accounts: Revere Racing Assn. 
(Greyhound Racing), Revere; R. S. Robie, 
Inc. (U-Drivit Auto Rental), Boston, Mass.; 
F. H. Snow Canning Co. (Snow's Clam 
Chowder, Snow's Fish Chowder, Snow's Lob- 
ster Newburgh), Pine Point, Me.; Hickox 
Secretarial School, Boston; Radio Station 
WMEX, Boston. 

SULLIVAN. STAUFFER. COLWELL 
& BAYLES, INC. 

477 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1600 

ANPA— APA— NOAB— PFA— NBP— AAAA 

President Raymond F. Sullivan 

I Vice-Pres Donald D. Stauff er 

Vice-Pres S. Heagan Bayles 

Vice-Pres., Secy John P. Cohane 

Vice-Pres Ralph Smith 

Vice-Pres. & Treas.... T. Newton Weatherby 

Vice-Pres Lloyd W, Baillie 

V.-P. & Copy Chief Joseph Leopold 

V.-P. & Media Dir Francis Minehan 

V.-P. & Merch. Dir Daniel O'Meara 

Vice-Pres Mary A. Ayres 

Vice-Pres Herbert A. Vitriol 



Vice-Pres A. K. Spencer 

Vice-Pres Luther H. Wood 

Vice-Pres Maitland Jones 

Vice-Pres John H. Hosch, Jr. 

Vice-Pres Ida S. Raisback 

Vice-Pres Barrett Welch 

Vice-Pres William M. Spire 

Vice-Pres Horace Hagedorn 

Vice-Pres Joseph Hardie 

V.P., Research Dir Timothy J. Healy 

V.-P. & Head Art Dir Robert West 

Prod. Mgr George Andrew 

Controller M. Herbert King 

V.-P. & Radio-TV Dir Philip H. Cohen 

Radio-TV Bus. Mgr Frank Reed 

V.P., Network Operations George Frev 

V.P., TV-Radio Pgm. Dev.. Robert W. BaUin 

Branch Office 
6253 Hollywood Blvd., HoUywood 28, Calif. 

Phone: Hollywood 4-211? 
Vice-Pres. & 

TV-Radio Dir John Van Nostrand 

Assistant • John G. Cole 

Accounts: American Petroleum Institute 
(Institutional) ; American Tobacco Co. (Pall 
Mall Cigarettes, La Corona Cigars, Antonio 
y Cleopatra Cigars, Half and Half Smoking 
Tobacco); Best Foods, Inc. (H-0 Oats, H-0 
Cream Farina, Presto Self Rising Cake 
Flour) ; Block Drug Co. (Nytol Sleeping 
Tablets, Green Mint Mouthwash, Pycope 
Tooth Brushes) ; Blue Coal Corp. (Blue 
Coal) ; Carter Products (Arrid Cream De- 
odorant, Rise Instant Lather) ; J. H. Filbert, 
Inc. (Mrs. Filbert's Margarine, Mayonnaise 
and Salad Dressing); Gunther Brewing Co. 
(Gunther Premium Dry Beer & Ale) ; Hud- 
nut Sales Co. (Cosmetic Div., DuBarry 
Preparations, Hudnut "Light and Bright") ; 
Junket Brand Foods Div., Chr. Hansen's 
Laboratory (Junket Rennet Powder & Tab- 
lets, Quick Fudge & Frosting Mix, Danish 
Dessert, Freezing Mix, Sherbet Mix, Fondant 
Mix) ; Lambert-Hudnut Div., Warner-Lam- 
bert Pharmaceutical Co. (Richard Hudnut 
Quick Home Permanent, Pin.Quick, Chil- 
dren's Quick, Enriched Creme Shampoo, 
Creme Rinse, Rinse 'n Set) ; V. La Rosa & 
Sons (Macaroni, Spaghetti Sauces, Pizza Pie 
Mix, Prepared Italian Food Specialties) ; 
Lever Brothers Co. (Lifebuoy Soap, Silver 
Dust Blue, Hum) ; Noxzema Chemical Co. 
(Noxzema Skin Cream, Brushless Shave 
Cream, Suntan Lotion) ; Smith Brothers 
(Cough Drops & Cough Syrup) ; The Sperry 
and Hutchinson Co. (S & H Cash Discount 
Stamps) ; Whitehall Pharmacal Co. (BiSo- 
Dol Mints, BiSoDol Powder, InfraRUB). 

TALAD CORPORATION 

730 Fifth Ave., Suite 1901, New York 19, N. Y. 
Phone: COlunibus .5-3550 

President Charles Bernard 

Sec'y.-Treas Philip R. Leeds 

Art Director Leonard Kessler 

Asst. to Pres Rita Hughes 

Radio Account: Superior Insurance Plan. 



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J. WALTER THOMPSON COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrray HiU 3-2000 
AAAA— ABP— ANPA— APA 

Chairman Stanley Resor 

Vice Chairman Henry C. Flower, Jr. 

Vice Chairman Samuel W. Meek 

President '. Norman H. Strouse 

Dir., Radio-TV Dan Seymour 

V.P. & Dir. of Media Arthur A. Porter 

Admn., Radio-TV John F. Devine 

TV Group Heads Robert E. Buchanan, 

Storrs Haynes, Al Morrison 

Associate Media Dirs Alvin Dreyer, 

James 0. Luce, Anne Wright, Gerald Ver- 
non, Richard Jones, Jack Green 
Branch Offices 
410 No. Mich, Ave., Chicago, 111. 
Phone: MOhawk 4-6700 

Vice Pres., Mgr George C. Reeves 

Radio-TV Mgr John E. Mosman 

Media Dir John de Bevec 

535 Griswold St., Detroit, Mich. 
Phone: WO 2-8890 

V.P., Mgr John L. McQuigg 

Radio-TV Acct. Suprv Donald Thorburn 

Radio-TV Rep Eldon Hazard 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WE 3-7201 

V.P., Mgr Cornwell Jackson 

220 Miracle Mile, Coral Gables, Fla. 
Phone: Miami 83-5487 

Manager Eugene Austin 

320 California St., San Francisco, Calif. 
Phone: GA 1-3510 

V.P., Mgr Harry A. Lee 

Time Buyer Frances Austin 

Radio Accounts: Joseph Schlitz Brewing 
Co., Pharma-Craft Corp.; Mentholatum, Shell 
Oil Co., Chun King Sales, Inc., Scott Paper 
Co., Murine, Panagra, Ford Div., Ford Motor 
Co., Ward Baking Co. 

TV Accounts: Ciba Pharmaceutical Prod., 
Inc., Pan American, Johns-Manville, Alu- 
minum ,Ltd., Lever Bros., Standard Brands, 
Inc., Mentholatum, Blue Cross, Blue Shield, 
Scott Paper Co., Chesebrough-Pond's, East- 
man Kodak, Kraft Foods Co., Ford Div., 
Ford Motor Co., Brill o, Seven-Up, Joseph 
Schlitz Brewing C. 

TRACY, KENT & CO.. INC. 

515 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 54404 

ABP— ANPA— APA— PPA—NBP 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Vice-Pres. & Art Dir Hugh F. DonneU 

Vice-Pres F. Haas, F. Nye 

Radio Accounts : J. W. Beardsley's Sons, 
(Food Products), Newark, N. J.; Cadie 
Chemical Products, Inc. (Polishing cloths). 
New York, N. Y.; Charles & Co., Inc. (Bon 
Voyage Shop), New York, N. Y.; Dellwood 
Dairy Co., Inc. (Milk & Dairy Products), 
Yonkers. N. Y.; Filler Products, Inc. (Snack 
Foods), Atlanta, Ga.; Adolph Goldmark & 



Sons, Corp. (Imported Foods), New York, 
N. Y.; Gristede Bros., Inc. (Grocers), New 
York, N. Y.; Moore & Co. Soups, Inc. (Bon 
Vivant Soups), Newark, N. J. 

TV Accounts: Cadie Chemical Products, 
Inc. (Polishing Cloths), New York, N. Y.; 
Filler Products, Inc. (Snack Foods), Atlanta, 
Ga.; Gristede Bros., Inc. (Grocers), New 
York, N. Y.; New Jersey Egg Institute (Jer- 
sey Jill Eggs), Lakewood, N. J.; Terry Candy 
Co., Elizabeth, N. J. 

TRACY-LOCKE CO., INC. 

2501 Cedar Springs Road, Dallas 1, Texas 

Phone: RI 8-4741 

AAAA— ABP— ANPA— AFA 

President Morris BUte 

Exec. Vice-Pres Clay W. Stephenson, Jr. 

Media Dir Ernestine Parker 

Radio, TV Director. .. .Lawrence E. DuPont 
Branch Office 
2332 W. Holcombe, Houston 25, Texas 
Phone: MO 7-3306 
1501 Canal St., New Orleans 16, La. 
Canal 9278 
Radio Accounts: Borden Co. (Southern 
District) ; Duncan Coflfee Co., Houston; Im- 
perial Sugar Co., Sugarland; Burrus Mill & 
Elevator Co. (flour), Dallas; Adleta Com- 
pany, Dallas; Reserve Life Insurance Co., 
Dallas; Frito Co., Dallas, Texas; American 
Brewing Co. (Beer), New Orleans, La.; 
Radio Stations, WWL, New Orleans, La. & 
KRLD, Dallas, Tex. 

TV Accounts: Borden Co. (Southern Dis- 
trict) ; Duncan Coffee Co., Houston; Im- 
perial Sugar Co., Sugarland; Kings Candy 
Co., Ft. Worth; Haggar Co. (men's slacks), 
Dallas; Adelta Company, Dallas; American 
Brewing Co.; Frito Co. 

WILLIAM VON ZEHLE & CO., INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MU 2-9010 

Pres., Radio-TV Dir Wm. von Zehle 

Copy Chief Otto Riess 

Accounts: Bernheimer, D. F., & Co.; 
Colonial Boat Works; Dyson Shipping, 
N. Y.; Emery, John S. Co.; Fishetti Bros.; 
General Register Corp.; Haeuser Shellac Co. 
Inc.; Jadow, B. Inc.; K & W Products Corp.; 
Meyer, N. S.; Mohegan Int'l.; Pan- Atlantic 
Steamship Line; Rose Ribbon & Carbon Wg. 
Co. Inc.; Solon Palmer; Standard Radio, 
Chicago & Hollywood; Winsor & Ne-v>-ton; 
Winston, Harry Inc.; Yoimg, Adam J. Inc. 

GEOFFREY WADE ADVERTISING 

20 N. Wacker Drive, Chicago 6. 111. 

Phone: STate 2-7369 

ABC— ANPA 

Exec. Dir Albert G. Wade, II 

General Manager .Paul McCluer 

Senior Acct. Exec Robert E. Dwyer 

Acct. Exec Lawrence W. Davidson 

Research Dir Gordon Norberg 

Art Director J. B. Hoopes 

Dir. Radio Pgms .P. C. Lund 

Media Director Louis J. Nelson 



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Space, Time Buyer David S. Williams 

Dir. of Network TV Pgms Jack Farnell 

Dir. of TV Film Dept Booth Luck 

Branch Offices 

Wade Advertising Agency, Inc. 

6381 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOUywood 4-7457 

Exec. Vice Pres Robert E. Dwyer 

Vice Pres Snowden Hunt, Jr, 

Vice Pres Forest F. Owen, Jr. 

Director, Radio-TV Oper Edgar Pierce 

10 East 49th St., New York, N. Y. 

Phone: PLaza 5-4156 

Eastern Radio, TV Dir.. .Henry J. Opperman 

Radio Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, One-A-Day (Brand) Vitamins, 
Nervine, Tabcin), Elkhart, Ind.; Miles Cali- 
fornia Co., (Bactine) Los Angeles, Calif.; 
Aireloom Bedding (Mattresses & Springs), 
Alhambra, Calif. ; Durham Chemical Co., Los 
Angeles; See's Candy Shops, Los Angeles & 
San Francisco; Joe Maggio; Greene & 
Henkle; National Van Lines; Paper Prod- 
ucts Co. 

TV Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, Nervine, Tabcin, One-A-Day 
Brand) Vitamins, Elkhart, Ind.; Alberto- 
Culver Co. of Hollywood (Alberto VO-5), 
Chicago; Miles California Co., (Bactine) Los 
Angeles, Calif.; Joe Maggio, Inc., Holtville, 
Calif.; See's Candy Shops, Los Angeles & 
San Francisco, National Van Lines, Los An- 
geles; Paper Prod. Co. (Napkins, etc.), Los 
Angeles. 



Pittsburgh Coke & Chemical (Insecticides) 
Pittsburgh, Pa.; Allegheny Ludlum Steel 
Coi-p. (Stainless & Special Alloys, Steels) 
Pittsburgh, Pa.; Blackstone Corp. (Laundry 
Equipment) Jamestown, N. Y.; Niagara 
Tiierapy Mfg. Corp. (Massage Equipment) 
Adamsvilie, Pa. 

TV Accounts : Aunt Hannah's Bakery, Ster- 
ling Oil Div. of Quaker State Oil Refining 
Corp., Blackstone Corp., Niagara Therapy 
Mfg. Corp., I. N. Hagan Co., Pittsburgh Coke 
& Chemical, Allegheny Ludlum Steel Corp., 
Disco Div. of Pittsburgh Consolidation Coal 
Co. 

NORMAN D. WATERS & 
ASSOCIATE, INC. 

6 East 39th St., N. Y. 16, N. Y. 
Phone: MUrray Hill 5-8950 . 
ABP— ANPA— PPA 

President Norman D. Waters 

Vice Presidents. .. .Bliss Woodward, Marvin 

Sherres 

Secretary Elaine L. Waters 

Space Buyer Bernard Beallor 

Production Mgr Herbert Jacobs 

Office Manager Mimi Luden 

Art Director Robert Bergman 

Mechanical Art Robert R. Brown 

Account Execs Norman Waters, 

Bliss Woodward, Leonard Koven, Marvin 

Sherres, Roy Friedlander 
Paris, France, 1 Ave. Franco-Russe 
Manager Faith Shipway 



HUGO WAGENSEIL & ASSOC. CO. 

Talbott Bldg., Dayton 2, Ohio 

Phone: HEmlock 5542 

AAAA— ABP— APA— PPA— ANPA 

CAAN 

President Hugo Wagenseil 

Vice President Paul B. Willis 

Vice President W. H. Ford 

Radio Director F. R. Harwood 

V.P., Creative Dir Harley C. Case 



W. S. WALKER ADVERTISING CO. 

Oliver Bldg., Mellon Sq., Pittshurgh 22, Pa. 

Phone: GRant 1-1900 

ABP— ANPA 



C. P. Richardson 

. . . .F. L. Newmeyer, Jr. 
A. F. Young, 



President 

Exec. V.P 

Vice Presidents. 

Nonnan Burk 

Sec'y.-Treas George Luchik 

Radio-TV Dir Robert B. Stevens 

Radio Accounts: Aunt Hannah's Bakery 
(Food Products) Pittsburgh, Pa.; Sterling 
Oil Div. of Quaker State Oil Refining Corp. 
(Gas & Oil) Emlenton, Pa. & St. Marys, 
W. Va.; Disco Div. of Pittsburgh Consolida- 
tion Coal Co., Pittsburgh, Pa.; I. N. Hagan 
Co. (Milk and Ice Cream) Uniontown, Pa.; 



WnjJAM WARREN, JACKSON & 
DELANEY 

45 W. 45th St., New York 36, N. Y. 

Phone: JUdson 6-0350 

ABP— APA— ANPA 

Partners Harry Solow, Jr., 

William W. Solow, S. P. Jackson 

Radio Dir Harry Solow, Jr. 

TV Director S. P. Jackeon 

Asst. to Director William W. Solow 

Mgr. TV Commercials Harry AUeva 

TV Program Dir Edward O'Brien 

Copy Chief Dorothy Scheler 

Account Executives William Solow, 

S. P. Jackson, J. C. Silverman, Jack Wilson, 

Paul Kopp, George Deller, Jack Halloran, 

John Callis 

Radio Accounts: Sachs Quality Stores 
(Dept. Store) ; Flag Pet Food Corp. (Dog & 
Cat Food) ; Herbert's Jewelry (Jewelry) ; 
Sofia Bros. (Movers) ; Federal Life & Cas- 
ualty Co. (Insurance) ; Rikers Restaurants; 
Roberts Technical & Trade School; Alexan- 
der's Dept. Stores; Monarch Buick Co., Inc.; 
Ritz Thrift Shop; Bookfind Club; Dale 
Dance Studios; Relaxacizor Sales Co.; Mason 
& Hamlin Piano Co. ; Modell Jewelers ; Mich- 
aels Brothers (Dept. Store), Schane Pontiac 
Corp., Sonotone of New York; Big 4 Buick 



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Dealers; Radio-TV Training Assn.; Nat'l. 
Home Study. School; Zenith Radio Corp., 
Tri-State Buick Dealers Assn., all New York, 
N. Y. 

TV Accounts: Sachs Quality Stores; Vim 
Stores; Ritz Thrift Shop; Warren Connolly 
(Dist. Norge, Motorola, Vornado); Sofia 
Brothers Inc.; Relaxacizor; Fruit of the 
Loom; Stevens & Thompson Paper Co.; 
Wing & Fin Pet Center; Dale Dance Studios; 
Davega Stores; Monarch Buick Co., Zenith 
Radio Corp. of N. Y.; Schane Pontiac Corp., 
all New York, N. Y. 

Estimated Radio-TV Billings: $900,000. 



WARWICK & LEGLER. INC. 

230 Park Ave., New York 17, N. Y. 

.Phone: MUrray Hill 4-5800 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— AFA 

President H. Paul Warwick 

Vice-Presidents Henry Legler, 

S. 0. Youngheart, Arthur Deerson, Thomas 

H. Shanley, C. E. Staudinger 
Radio & TV Director. . .William P. Warwick 
Asst. Radio-TV Dir.. .Robert Steen, Joe Gratz 

Radio Accounts: Jacob Ruppert (Knicker- 
bocker Beer) New York, N. Y.; Ex-Lax, Inc. 
(Chocolated Laxative) Brooklyn, N. Y.; 
Williams Baking Co. (Bread and Baked 
Goods) Scranton, Pa. 

TV Accounts: Ex-Lax, Inc. (Laxative), 
Brooklyn, N. Y.; Jacob Ruppert (Knicker- 
bocker Beer) New York, N. Y.; Schick, Inc. 
(Electric Shavers) Lancaster, Pa. 

Estimated Radio & TV Billings: $6,350,000. 



WASSER, KAY & PHILLIPS. INC. 

1231 Banksville Rd., Pittsburgh 16, Pa. 
Phone: LOcust 3-1570 

President G. S. Wasser 

Vice Pres E. J. Laughlin 

Media Director Harry Anderson 

Art Dir A. S. Ziaukas 

Radio, Television Director Alvin Roth 

Acct. Execs Owen Daley, Paul LeBoeuf 

Copy Chief .Sally Kohl 

Radio & TV Accounts: Country Belle 
Coop. (Farmers Dairy Products), Krogers 
(Food Markets), Coca Cola Bottling Co. of 
Pittsburgh, Pittsburgh, Pa.; City Products 
Corp. (Ice), Pittsburgh, Pa.; Rosenbaums 
Dept. Store, Pittsburgh, Pa.; Timken Silent 
Automatic Div. of Scaife Co. (Furnaces) 
Oakmont, Pa. ; Morrison & McCluan ( Frozen 
Foods) Pittsburgh, Pa. 



WATTS. PAYNE— ADV., INC. 

900 S. Main St., Tulsa 3, Okla. 

Phone: Diamond 3-8108 

AAAA 



Chairman of the Board Don Watts 

Pres., Treas Oscar E. Payne 

Vice Presidents Leslie S. Hauger, 

Don Dyer 

Secy., Radio-TV Dir Don S. Mitchell 

Asst. Treasurer Jack Buchman 

Account Executives Don Watts, 

Oscar E. Payne, Leslie S. Hauger, Don 

Dyer, Don S. Mitchell, Thurman Glenn, 

George Breidenbach. 

Radio-TV Coordinator Larry Bettis 

Radio-TV Copy Writer SaUy Milstead 

Radio-TV Traffic Carolyn Johns 

Radio-TV Director Don Mitchell 

Radio Accounts: Oklahoma Tire & Supply 
Co., Mid-West Chevrolet, Prather's Prescrip- 
tions, 7-Up Distributors, Mason's Furniture & 
Appliances, Pepsi Cola Distributors, United 
Federal Savings & Loans, Watts, Plumbing & 
Electric, Bell Oil & Gas, Hawks Dairies, 
Angel's Drive-In, Commonwealth Life Ins., 
Downtown Tulsa, Unlimited, Brown-Dunkin 
Dept. Store, Tulsa, Okla. 

TV Accounts: Oklahoma Tire & Supply, 
Mid-West Chevrolet, Bell Oil & Gas, Mason's 
Furniture & Appliance, Jitney Jungle, (Gro- 
cery Chain) ; Hanna Lumber Co., Burt's Ice 
Cream, Okla. Natural Gas, aU Tulsa, Okla. 



WEBB ASSOCIATES. INC. 

330 Fifth Ave., New York, N. Y. 
Phone: LO 5-6462 

President M. A. Weiss 

Sec'y., Treas Andrew Weiss 

Art Director Trudy Kadiseh 

Production Mgr Irwin Bogin 

Media Director Audrey Bernfeld 

TV Director Bernard Schiff 

Acct. Ejcecs M. A. Weiss, Andrew Weiss, 

L. Sturms, Vi Porte 



EDWARD H. WEISS & CO. 

London Guarantee Bldg. 

360 N. Michigan Ave., Chicago, 111. 

Phone: CEntral 6-7252 

President Edward H. Weiss 

Exec. Vice Pres Irving D. Auspitz 

V.P., Dir. of Media Jack Bard 

V.P., Copy Dir Byron A. Bonnheim 

V.P., Acct. Supvr Bernard J. Gross 

Dir. Motivation 

Research Mary Jane Grunsfeld 

V.P., Acct. Supvr Robert Harris 

V.P., Acct. Supvr Jerome Joss 

V.P., Creative Dir Lee King 

V.P., Sec'y., Radio-TV Dir., 

Acct. Supvr Marvin L. Mann 

V.P., Acct. Supvr Kenneth Murison 

Treas., Business Mgr Ernest Stern 



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Branch Office 
460 Park Ave., New York, N. Y. 
Accounts: American National Bank & Trust 
Co., Amity Leather Products Co., Rolfs Div. 
(Personal leather goods) ; Autopoint Co. 
(Ballpoint Pens) ; James B. Beam Distilling 
Co. (Jim Beam Bourbon, Beam Bottled in 
Bond Bourbon, Beam's Pin Bottle Bour- 
bon) ; Clear Springs Distilling Co. (Baranof 
Vodka, Bhukov Vodka, Chateaux Vodka, 
Chateuax Flavore/ Vodkas, Dark Eyes 
Vodka, Ph. Boilieux Brandy) ; John B. 
Canepa Co.. (Red Cross Macaroni, Spa- 
ghetti, Elbow Macaroni, Mostaccioli, Riga- 
toni and Shells) ; Carr, Adams & Collier 
(Bilt-Well Kitchen and Storage Cabinets, 
Bill- Well Windows); College Inn Food 
Products Corp., Cromwell Paper Co., Helene 
Curtis Industries; Kings Men; Lentheric, 
Inc.; Jose Escalante & Co.; General Ameri- 
can Transportation Corp.; Parker Kalon; H. 
W. Gossard Co.; Inland Steel Co.; Mogen 
David Wine Corp.; Perk Dog Food Co.; 
Purex Corp.; Manhattan Soap Co.; Sealy, 
Inc.; Sealy Mattress Co. of Chicago; Selby 
Shoe Co.; The Solvents & Chemical Group; 
Visking Co. 



E. TAYLOR WERTHEIM 

347 Madison Avenue, New York 17, N. Y. 
Phone: MUrray Hill 4-7545 

Owner, Media Dir E. Taylor Wertheim 

Copy Chief, Space Buyer Ray Buras 



WESLEY ASSOCIATES, INC. 

247 Park Ave., New York 17, N. Y. 

Phone : ELdorado 5-2680 

ABP— ANPA^PAP— NBP— PPA— NOAB 

President Leland G. Wesley 

Exec. V.P Lindsay Fairweather 

Chm. Plans Bd Atheiton Pettingell 

Vice President LeGrand L. Redfield 

Art Director C. A. Rathkopf 

Fashion Art Dir G. Heller 

Prod. Mgrs.. .Herman Hecker, Ed Fitzgerald 
Media Dir Jos D. Knap Jr. 



WESTERN ADVERTISING AGENCY. 
INC. 

I 4848 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: WEbster 8-2681 

APA— ABP— NOAB 

President Edward E. Keeler 

Vice Presidents William Willson, 

C. M. Grove 

Sec'y Frederick Botsford 

Prod. Mgr Leo Carillo 

Media Dir Norrine Freeman 



WEXTON COMPANY. INC. 

11 East 47th St., New York, N. Y. 

Phone: MU 84050 

ABP— ANPA 

President Larry Schwartz 

Vice Presidents Ted Gravenson, 

Ed Greenberg 

Secy.-Treas Howard Wechsler 

Acct. Supervisor George Gilbert 

Radio-TV Dir Larry Schwartz 

Radio Accounts: W. Gobel (Hummel Fig- 
urines), Bavaria. 

TV Accounts: Burndy Engineering Co. 
(Electrical Products), Norwalk, Conn.; 
Metal Foil Products Mfg. Co., ( Broil- A-Foil 
Trays) Linden, N. J,; O'Quin Charcoal 
Sauce, N. Y. C. 

Estimated TV Billings: ^200,000. 



WHERRY. BAKER & TILDEN, INC. 

919 North Michigan, Chicago 11, 111. 

Phone: DElaware 7-8000 

AAAA— ABC— ABP— ANPA 

President Larry Wherry 

Vice Presidents Bruce A. Baker, 

Louis E. Tilden, Clifford Bolgard, Charles 

A. Wilcox 

Dir. of Radio & TV Louis E. Tilden 

Media Dir Gordon Hendry 

Vice Pres., Creative Dir James D. Nevins 

Radio Accounts: American Investment Co. 
of 111. (Loan Corp.), St. Louis; Boatmen's 
Bank, St. Louis; H. C. Cole Millmg (Flou.», 
Chester, 111.; Manhattan Coffee Co., St. 
Louis, Mo.; Kerr-McGee Oil Industries, 
(Deep Rock Oil) Oklahoma City, Okla.; 
Carling Brewing Co. (Black Label Beer) 
Cleveland, Ohio ; Chevrolet Dealers Assn. of 
Greater St. Louis; Miller Products Co. (In- 
sect Repellent) ; Katy Railroad, St. Louis. 

TV Accounts: American Investment Co. of 
111.; Chevrolet Dealers of Greater St. Louis; 
Manhattan Coffee Co., Carling Brewing Co., 
Miller Products Co. (Insect Repellent), all 
Si. Louis, Mo.; Kerr-McGee Oil Industries, 
Oklahoma City, Okla. 



WINIUS-BRANDON COMPANY 

1706 Olive St., St. Louis 3, Mo. 
Phone: CHestnut 1-6380 

President Enno D. Winius 

Sr. Vice-Pres C. A. Brandon 

Vice-President, Treas W. L. Sanborn 

Media Dir George R. Bishop 

V.P., Radio-TV Dir V. L. Morelock 

Asst. Radio-TV Dir Herbert P. Halpern 

Vice Pres., Acct. Exec Walter Winius 

Vire Pres William H. Austin 



WOODWARD & BYRON, INC. 

50 West State St., Westport, Conn. 
Phone: CApital 7-9554 



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(XZXI 



Ch. of Bd., Treas Mark B. Byron 

Pres., Media Dir.. .Van Lear Woodward, Jr. 

Vice Pres Thomas F. Cosgrove 

Secretary John Boyd 

Pub. Rel. Dir Thomas McNeil 

Vice Pres Edw. Wade 



WYATT ADVERTISING AGENCY 

401 Navarro St., San Antonio 5, Texas 

Phone: CA 6-2226 

SNPA 

Owner William I. Wyatt 

Art Dir William J. Lytle 

Prod. Mgr James Thompson 

Copy Chief, Radio Dir A. J. Lewis 

Acct. Execs Tim Collins 



YOUNG & RUBICAM. INC. 

285 Madison Ave, New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

AAAA 

President Sigurd S. Larmon 

Exec. V.P., Co-Chmn. Plans 

Brd Louis N. Brockway 

V.P„ Co-Chmn. Plans Brd., 

A. V. B. Geoghegan 

V.P., Art Director Frederick S. Sergeniaa 

Senior Vice President Frank Fagan 

Sr. V.P., Contact Dept Harry Harding 

Sr. V.P., New Business. .William H. Howard 
V.P., Dir. Radio-TV.... Robert P. Mountain 

V.P., Mgr., Radio-TV Pub Harry Rauch 

V.P., Mgr. Copy Dept.. .John B. Rosebrook 

V.P., Dir. Int'l. Div Lorimer B. Slocum 

V.P., Gen. Counsel David Miller 

V.P., Merchandising Dir Samuel Cherr 

V.P., Dir. Pub. Rel Ken R. Dyke 

V.P., Dir. Research Dr. Peter Langhoff 

Mgr. of Radio-TV Oper D. Y. Bradshaw 

V.P., Dir. Copy, Radio-TV 

Corn's George H. Gribbin 

VjP., Dir. Radio-TV 

Commercials Charles Feldman 

V.P., Asst. to Pres Thomas Lapham 

Vice-Presidents Milf ord Baker, 

Harry B. Carpenter, George B. Dippy, J. 
Brooks Emory, Jr., Frank L. Henderson, 
Alexander KroU, A. Gardiner Layng, 
Walter K. Nield, William L. Shinnick, 
Walter R. C. Washburn, Edward Bood, 
Robert Clayton, Montagu G. Miller, Ber- 
nard Pagenstecher, Paul Richardson, Louis 
P. Weil, J. P. Wilkerson, Thomas W. Clark, 
H. Kierstead, Randolph McKelvey, Wil- 
liam D. Thompson, Thomas Cox, Douglas 
Murphey, Edgar Van Winkle. 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-0750 

V.P., Mgr Eldon E. Smith 

V.P., Mgr John F. Whedon 

645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 1-0067 



V.P., Mgr Aldis P. Butler 

6253 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 9-2731 

V.P. Radio-TV Dir Walter Bunker 

120 Montgomery St., San Francisco 4, Calif. 

Phone: EXbrook 7-1838 

V.P., Mgr Edward A. MerriU, Jr. 

611 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 6-7641 

V.P., Mgr Jack W. Smock 

Radio Accounts: Thomas J. Lipton, Inc.; 
Piel Bros., Inc.; General Foods Corp.; Gen- 
eral Electric Co.; Gulf Oil Corp.; Procter & 
Gamble Co.; American Home Foods, Inc.; 
Metropolitan Life Insurance Co.; Bristol- 
Myers Co.; Duflfy-Mott; Calso Water Co.; 
Union Oil Co.; Simoniz Co.; Borden Co.; 
Drackett Co.; General Cigar Co., Inc.; Hunt 
Foods, Inc.; Singer Sewing Machine Co.; 
Time Inc.; P. Lorillard Co.; American Bak- 
eries Co.; Johnson & Johnson; Northern 
Paper Mills; Simmons Co. 

TV Accounts: Thomas J. Lipton, Inc.; 
Piel Bros., Inc.; DufiEy-Mott Co., Inc.; Proc- 
ter & Gamble Co.; General Electric Co.; 
General Cigar Co., Inc.; Singer Sewing Ma- 
chine Co.; Borden Co.; General Foods 
Corp.; Gulf Oil Corp.; Simmons Co.; John- 
son & Johnson; Goodyear Tire & Rubber 
Co., Inc.; Bristol-Myers Co.; P. Lorillard 
Co.; American Home Foods, Inc.; Sanforized 
Div. of Cluett, Peabody & Co., Inc.; Drack- 
ett Co.; Hunt Foods, Inc.; Remington-Rand, 
Inc.; American Bakeries; Time, Inc.; North- 
ern Paper Mills; Kaiser Aluminum Co.; 
Metropolitan Life; National Shawmut Bank; 
Lincoln Div. of the Ford Motor Co.; Ham- 
mond Organ Co.; Calso Water Co.; W. P. 
Fuller Co.; United Vintners; Union Oil Co.; 
Simoniz Co. 



YOUNT COMPANY 

12 East 10th Street, Erie, Pa. 
Phone: 2-2816 

Owner. . , , M. A. Yount 

Acct. Executive M. John Yount 

Production Mgr Richard A. Lewando-ki 

Secretary Luella Drenning 

Art Director Richard Bitting 

Artist Lee Tillman 

Radio Accounts: The Erie Brewing Co., 
Erie, Pa. 

TV Accounts: The Erie Brewing Co., Erie, 
Pa.; Harris Inc. (New and Used Automo- 
biles), Erie, Pa. 



ZANPHIR. PETER. ADVERTISING 

565 5th Ave., New York 17, N. Y. 
Phone: PL 3-8340 
ABP 
Radio & TV Accounts: TV Programs of 
America, The Katz Agency. 



228 



WHO'S WHO 



in 



AD AGENCY 
TIME BUYERS 



BIOGRAPHICAL SKETCHES 
OF SOME OF THE TOP- 
LEVEL TIME BUYERS 



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ADVERTISING AGENCY TIME BUYERS 



(>«CZXI 



SULLIVAN, JEANNE, head time buyer 
at Noi-man, Craig & 
Kummel, Inc. B., 
1924, New York, 
New York. Single. 
Entered agency field 
in 1943 at Duane 
Jones, as secretary. 
Promoted to time 
buyer post in 1945. 
She moved to Wyatt 
& Schuebel in 1951 
as head time buyer. 
Left agency with 
Miss Schuebel in 
April, 1956, for Nor- 
man, Craig & Kum- 
mel as head time buyer. Member of Radio 
and Television Executives Society. 




LINDEN, HEINZ, time and space buyer, 

Benton & Bowles, 

Inc., B. 1923, Berlin, 

Germany. Attended 

Marburg University, 

LLB., 1948. Entered 

the agency field in 

1953 at Benton & 

Bowles as a trainee. 

In 1954 he moved to 

the media analysis 

group. The same 

year Linden became 

assistant print buyer 

and was made print 

buyer in 1955. He 

became time and 

space buyer in 1956. 

Toothpaste. 




Services Crest 



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SCHUBERT, GENEVIEVE, time buyer, 
Compton Advertis- 
ing, Inc. B. in N.Y.C. 
Single. Attended Co- 
lumbia University 
Evening Session. En- 
tered Badger, Brown- 
ing & Hersey Adver- 
tising Agency in 
1945 as estimator. 
She moved to Ted 
Bates & Co. as time 
buyer in 1949, and 
switched to Compton 
in 1951 as time buy- 
er. She services Nehi 
Corp., Remington - 

Rand & Sterling Brewers now. 




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WASSERMAN, ANITA, time buyer at 
Lawrence C. Gum- 
binner Advertising 
Agency, Inc. B., New 
York City. Attended 
Hunter College, B.A., 
1948. Single. Did 
free - lance writing 
for radio. In 1947, 
was associated with 
Worldwide Broad- 
casting Foundation. 
Joined Gumbinner in 
1949 as secretary. 
Became an assistant 
time buyer. In 1953, 
was named time buy- 
er. Accounts serviced are Chap Stick, 
Q-Tips, Sacramento Tomato Juice, Roi- 
Tan Cigars, and Filter Tip Tareyton 
Cigarettes. 




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ZEMLOWITZ, JEAN, media director and 
time buyer at Ber- 
mingham, Castleman 
& Pierce. B. 1930, 
N. Y. C, N. Y. At- 
tended City College, 
BBA, 1951. Single. 
Entered Lewin, Wil- 
liams & Saylor, 1951 
as copy typist. Then 
she progressed to 
traffic manager and 
finally copywriter. 
She moved to Ritter, 
Sanford & Price as 
copy chief in 1954, 
and in 1956 came to 

Bermingham, Castleman & Pierce as 

rtiedia director. 




BRAY, JACK T., time buyer at Cunning- 
ham & Walsh, Inc. 
B., 1931, Bronx, N.Y. 
Attended Fordham 
University, B.A., 
1952. Single. Entered 
agency field in 1956 
as assistant buyer at 
Benton & Bowles. At 
one time Bray was a 
page at NBC. Fol- 
lowing 10 months as- 
sociation with B&B, 
he joined Cunning- 
ham & Walsh as a 
time buyer on their 
new account, Texaco. 

Also services Chase Manhattan Bank, 
N.Y. Daily News, Narragansett Beer, Pax 
Lawn Mower, & Brooklyn Union Gas. 




230 



IXOO 



ADVERTISING AGENCY TIME BUYERS 



(XIX) 



GONSIER, IRA, time buyer at Sullivan, 
Stauffer, Colwell & 
Bayles, Inc. B. 1928, 
New York City. At- 
tended CCNY, BS, 
1949, New York Uni- 
versity, M.A., 1951. 
M. Nora Lowenthal, 
1952; Children, Amy 
Lee, 1955. Entered 
agency field in 1951 
as research assistant 
at The Blow Co. 
Moved to Harry B. 
Cohen in 1952 as 
estimator, then as- 
sistant time buyer 

then time buyer. In 1956, switched to 

SSC&B as a time buyer. 




LA MONTAGNE, A. LEO, time buyer at 
Product Services, 
Inc. B. 1925, Boston, 
Mass. Attended Uni- 
versity of Chicago. 
Single. Entered 
agency field in 1954 
at Product Services, , ^j^p^ r.-,^ r( 
Inc., in research de- ) 

partment. Became an 
estimator in 1955, 
and was promoted to 
time buyer in 1956. 
Primarily buy time 
for Dermagene and 
Tintair. LaMontagne 
currently resides in 
Manhattan. Resided in various countries, 
including France, England, and Mexico, 
where he attended various schools. 






j^^Kmik'jI 



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DUCEY, JAMES J., media buyer at 
Cunningham & 
Walsh, Inc. B. 1926, 
Bronx, N. Y. At- 
tended St. Johns 
Univ., B.A. 1950. M. 
Anna Marie Smith, 
1954. Entered agency 
field with William 
Esty in 1952 as as- 
sistant buyer. In 
1954, joined Cun- 
ningham & Walsh as 
media buyer. Serv- 
ices Brisk and Super 
Suds, both Colgate 
products; also serv- 
ices C. R. Squibb and Folgers Coffee. 
Served in U.S. Navy, 1954-1956. 




HACKETT, JAMES J., time buyer at 
Frank B. Sawdon, 
Inc. B., 1929, New 
York City. Attended 
Swarthmore College. 
M. Joan Parkins, 
1954; children, Den- 
nis Reynolds, 1957. 
Entered agency field 
in 1953 at Cecil, 
Presbrey & Co., as 
media trainee. Fol- 
lowing association 
with organization, 
Sept., 1953, joined 
Sawdon as radio-TV 
coordinator. Services 

Robert Hall Clothes. Served in U.S. Army, 
1950-1952 as corporal. Member of Delta 
Upsilon, college fraternity. 




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CLAPP, ROGER H., time buyer at Benton 
& Bowles, Inc. B., 
1928, Scarsdale, New 
York. Attended Am- 
herst College, B.A., 
1954. M. Patricia 
Townshend, 1954. 
Entered agency field 
in 1954, when he 
came to Benton & 
Bowles in the mail 
room. In May, 1955, 
he moved to media 
analysis as an as- 
sistant time and 
print buyer, and the 
following year, was 
named time buyer on Regular Maxwell 
House Coffee, Yuban and Bliss. 




SUREN, STEPHEN M., time buyer at 
Sullivan, Stauffer, 
Colwell & Bayles, 
Inc. B. Brinkerton, 
Pa. Attended Uni- 
versity of Kentucky, 
and graduated from 
University of Illi- 
nois, B.A., 1940. M. 
Clara Szauter; chil- 
dren, Barbara Ann, 
1956. Entered agency 
field in 1947 at 
SSC&B in checking 
department. Moved 
to estimating de- 
partment in 1948, 

became head estimator in 1950. The fol- 
lowing year, was named time buyer. 




231 



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ADVERTISING AGENCY TIME BUYERS 



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SPRAGUE, JEREMY D., time buyer at 
Cunningham & 
Walsh, Inc., B., New 
York City. Attended 
Columbia Univer- 
sity, B.A., 1955. 
Single. Entered 
agency field in 1949 
in mail room at 
Compton. He became 
radio-TV estimator 
while there, then 
joined media re- 
search and was pro- 
moted to time buyer. 
In 1954 he joined 
Cunningham & 

Walsh as time buyer. Sprague served in 

the U.S. Navy, 1951-1952, petty officer. 

Member of New York Athletic Club. 




STEARNS, JAN. G., time buyer at Doyle 
Dane Bernbach, Inc. 
B., 1917, Bangor, Me. 
Attended Greenbriar 
College. M. Luellen 
L. Stearns, 1957. En- 
tered broadcasting in 
1943, at WMAS, 
Springfield, Mass. In 
1945 went to Harold 
Cabot, Boston ad 
firm, to set up radio 
department, followed 
by TV. Became 
media dir. at Cabot , 

in 1951. Left in 1952 i — ' 

to go to Sherman 

Marquette, which later became Bryan 

Houston. Joined present agency in 1955. 




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ZUVER, RICHARD, time buyer at Comp- 
ton Advertising, Inc. 
B., 1931, Massillon, 
Ohio. Attended Trin- 
ity College, class of 
1955. Single. Zuver 
entered the agency 
field in 1954, at 
Young & Rubicam, 
Inc. where he was 
located in the mer- 
chandising depart- 
ment. The following 
year, he moved to 
Compton in media 
statistics. He worked 
as an assistant time 

buyer, and in 1956, was named time buyer 

handling Ivory Soap, and Dash Detergent 

accounts. 




O'DEA, THOMAS J., time buyer at Sulli- 
van, Stauffer, Col- 
well & Bayles. B. 
1930, New York City. 
Attended New York 
Univ., M. Joan Cook, 
1954 ; children, 
Noreen, 1955, Eileen, 
1956. Entered agency 
field in mail room of 
Wm. Esty, 1949. In 
1951 was associated 
with U.S. Air Force, 
until 1952. Rejoined 
Esty as media coor- 
dinator. Became net- 
work time buyer in 
1953-1954. From 1954-1956, did spot time 
buying. Joined SSC&B in 1956. 




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o<rso 



WALSH, JOHN JR., time buying mana- 
ger, D. P. Brother 
Advertising Agency. 
B., 1922, Detroit. At- 
tended tjniversity of 
Detroit, and Sacred 
Heart Seminary Col- 
lege, B.A., 1945. M. 
^ Marjorie Convery, 
1950; children, 
..V ^ Elaine, 1951, Ter- 

rence, 1955, Jane, 
1956. Walsh was first 
affiliated with the 
Maxon Advertising 
Agency, as an assist- 
ant to the media di- 
rector in the agency's Detroit office. He 
spent nine years as assistant to the media 
director, and joined D. P. Brother, 1956. 




KANE, MARTIN T., manager of broad- 
cast of media, 
Ogilvy, Benson & 
Mather, Inc., B. 1921, 
Stamford, Conn. At- 
tended Dartmouth, 
B.A., 1943. M. Marie 
Naphen, 1949; chil. 
dren, Thomas, 1950; 
Peter, 1953; Eliza- 
beth, 1955; William, 
1956. Entered adver- 
tising at Ruthrauff 
& Ryan as assistant 
buyer, 1948. Moved 
to McCann-Erickson 
in 1950 as time buyer 
and two years later became a time buyer 
to Ogilvy, Benson & Mather. Made a 
manager in 1955. 




232 



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ADVERTISING AGENCY TIME BUYERS 



(XZX) 



RICHARDSON, EDWARD S., time buyer 
at Geyer Advertising: 
Agency, Inc., B. 1922, 
Denver, Colo. At- 
tended CCNY, BBA, 
1949. M. Estelle 
Barash, 1946; chil- 
dren, Kerry, 1950, 
Scott, 1954. Entered 
agency field in 1950 
in accounting dept. 
at James A. Coveny, 
Inc. Moved to W. 
Earl Bothwell, 1951 
in accounting dept. 
in 1952, to Geyer 
Adv. as an estimator, 

then space buyer. In July, 1956, made a 

space and time buyer. 




DE LUCA, VINCENT T., manager, media 
time buying division, 
Ruthrauff and Ryan, 
New York. Attended 
Manhattan College, 
BBA, 1951. M. Ann 
Harnaga, May 1954; 
children, Rosanne. 
DeLuca entered 
broadcasting at Ken- 
yon and Eckhardt in 
1951. His other time 
buying experience 
includes employment 
at Foote, Cone and 
Belding in 1953 and 
in 1954 he entered 
Cecil and Presbrey Advertising Agency. 
Services the Flav-r Straws, Sun Oil Co. 
and New Jet Bon Ami accounts. 





(XZX) 



DEKKER, WILLIAM C, vice president 
and director of all 
media, McCann- 
Erickson Inc., New 
York Home Office. 
Attended Univ. of 
New Hampshire, 
B.A., 1933; married, 
3 children. Joined 
McCann-Erickson in 
1943 to form Central 
Radio Dept., after 
serving with Procter 
and Gamble, New 
York Herald Tribune 
and Ted Bates Inc. 
Made director of 

radio time and station relations in 1949; 

director of all media in the home office, 

1952. 

o<:z>o 



LAMBERT, DAVID L., time buyer at 
Benton & Bowles, 
Inc. B. 1924, Wash- 
ington, Pa. Attended 
University of Penn- 
sylvania (Wharton), 
B.S., 1949. Joined 
Benton & Bowles in 
1954 after various 
associations with 
manufacturers. He 
worked in Benton & 
Bowles' media re- 
search department 
and became assistant 
media buyer in 1956. 
Lambert was made a 
full time and space buyer in 1956. Services 
Parliament Cigarettes, Benson & Hedges 
Cigarettes & Association of Am. Rail- 
roads. 





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BESS, JERRY, V.P. in charge of radio & 
TV at Frank B. Saw- 
don, Inc., B., 1921, 
South Orange, N. J. 
Attended Indiana 
University, B.S., 
1943. M. Jean Abel- 
son, 1948; children, 
John, 1951, Andrea, 
1953. Served in U.S. 
Army 1948 - 1946, 
First Lt. pilot in air 
force. Following dis- 
charge, went to Louis 
G. Cowan, Inc. In 
1947, he joined Saw- 
don as time buyer. 

Member of Radio & Television Executives 
Society. 

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CATHCART, EDNA, time buyer at J. M. 
Mathes, Inc. B., New 
York City. Widow; 
children, Mrs. James 
R. Hutchins, 1927. 
Entered agency field 
at Young and Rubi- 
cam in station rela- 
tions department as 
secretary in 1934. 
Three years later, 
joined J. M. Mathes 
as secretary, work- 
ing with radio direc- 
tor. In 1942, was pro- 
moted to time buyer. 
Handles all radio and 
television time buying for all J. M. Mathes 
accounts. Member of RTFS. 




233 



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ADVERTISING AGENCY TIME BUYERS 



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RATNER, EDWARD, radio-TV director 
of Friend -Reiss. B. 
1924, Brooklyn, N.Y. 
Attended New York 
University, B.A. 
1948. M. Frances 
Granoff, 1947; chil- 
dren, Debra Anne, 
1952, Linda Joan, 
1955. Has had varied 
career in writing. 
Entered advertising 
as radio-TV copy 
chief at Product Ser- 
vices, Inc. Lives in 
Jersey City. Is mem- 
ber of Radio Writers 
Guild and director of Metropolitan Adver- 
tising Men. 

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SIMPSON, JEAN L., radio-TV time buyer 
for Doyle, Dane and 
Bernbach. B. 1926, 
Passaic, N. J. Ober- 
lin College, B.A., 
1947. M. John E. 
Crocco, 1952. En- 
tered agency field in 
1950 at Anderson, 
Davis & Platte, con- 
tinuing after merger 
as Anderson & 
Cairns. She is a 
member of Radio- 
Television Execu- 
tives Society. Han- 
dles spot radio, spot 

TV and network TV. Her outside interests 

lie mainly in the field of architecture, her 

husband's profession. 

o<r>o 

JONES, EVELYN LEE, business mana- 
ger and head time 
buyer radio-TV de- 
partments, Donahue 
& Coe, Inc. B., 1910, 
Baltimore, Md. At- 
tended Rochester 
University, Colum- 
bia University. M. 
Charles Reed Jones, 
1934. Handled adver- 
tising, publicity, ex- 
ploitation for inde- 
pendent motion pic- 
ture companies 1933- 
1942. Joined Dona- 
hue & Co in 1943, 
worked as copy writer. Shifted to radio- 
TV department in 1946. Publicity chair- 
man, 1953. Board of directors 1954-56 of 
Advertising Women of New York, Inc. 
Prior to joining the agency, she was at 
City Hall as Civilian Defense Volunteer 
Aide to the late Fiorello H. LaGuardia. 






MARSICH, JOHN P., ass't. media direc- 
tor in charge of 
radio-TV time buy- 
ing at the Kudner 
Agency, 575 Madison 
Ave., N. Y. Attended 
New York Univer- 
sity. B.S. in Busi- 
ness Administration, 
1939. M. Gaye Reed, 
1954; no children. 
Entered broadcast- 
ing via NBC in 1940 
serving through 1949 
with 3 year hiatus in 
United States Navy. 
By 1949 he had ad- 
vanced to supervisor of production costs 
on all NBC network shows. He served in 
that capacity until August of the same 
year, when he joined Kudner Agency. 

(xrxi 

GLADNEY, NORMAN, V.P. in charge of 
TV and radio. Reach, 
Yates & Mattoon, 
Inc. B. Sept. 5, 1922, 
New York City. At- 
tended New York 
Univ. M. Marion 
Sonder, 1948; chil- 
dren, Jeffery and 
Liza. Entered broad- 
casting as a radio 
announcer for WLIB, 
New York City. 
From there he went 
to WITH, Baltimore, 
then to WWDC, 
Washington, D. C. 
Served as director of TV and radio sales 
promotion for the Bulova Watch Co. un- 
til May, 1956 when he joined Reach, Yates 
& Mattoon, Inc. 

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DAY, ROBERT W., vice president in 
charge of radio & 
television, head time 
buyer, Albert Frank- 
Guenther Law, Inc. 
B. 1917, Springfield, 
Mass. Attended Har- 
vard University, 
B.A. 1939. M. Joan 
Thompson, 1939 ; chil- 
dren, Carolyn, 1941, 
Susan, 1943, Robert 
W., 1945, Linda, 
1951. Entered adver- 
tising in 1942 with 
Broadcast Advertis- 
ing, Boston; U. S. 

Navy, 1942-45; Advertising Manager, 
John Hancock, 1945-49; H. B. Humphrey, 
New York, 1949-50; Albert Frank-Guen- 
ther Law, 1950-57. 





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ADVERTISING AGENCY TIME BUYERS 



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REINER, MORT, time buyer at Product 
Services, Inc., B., 
1926, New York, 
N.Y. Attended Syra- 
cuse University, B.S., 
1950. Single. Entered 
agency field in 1950 
T^Ml "^ '"' ^* Pedlar and Ryan, 
A^^ ' Inc., in media de- 

partment. Became an 
assistant time buyer 
and left agency in 
1952 for the Biow 
Co. Joined Biow as 
assistant time buyer. 
Left there in Nov., 
1955 for Product 
Services, Inc. as time buyer. Services ' 
Glamorene, Tintair and Continental Wax. 



(XI>0 



BAER, NORMAN, radio-TV director & 
time buyer, Lewin, 
Williams & Saylor, 
Inc. B., 1926, New 
York City. Attended 
Cornell Univ., Uni- 
versity of Missouri 
and New York Univ., 
B.A., 1946 (NYU). 
M. Jo Bernstein, 
1949; children, Ellen, 
1953. Entered broad- 
casting in 1948 as 
writer for DuMont 
Television Network. 
Did free lance work 
until 1952. Went into 
packaging business with Jerry Gross, and 
was radio-TV dir. at Hilton & Riggio. In 
1956, he came to his present position. 



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HUGHES, GORDON R., time buyer, Mar- 
schalk & Pratt. B. 
1931, New York, 
N. Y. Attended Co- 
lumbia University, 
B.S., 1953. Single. 
Entered broadcast- 
ing in 1953 at Ruth- 
raufl" & Ryan. Came 
to Marschalk & Pratt 
in February, 1956. 
He services Coca- 
Cola Bottling Co., 
Bulova Razor and 
Mennen Stick De- 
odorant accounts. In 
1951, Hughes was 
employed in the mail room at Ruthrauff 
& Ryan while continuing his studies at 
night. At R & R he was a member of 
RTES. 






GORDON, ROSANNE, time buyer at 
Product Services, 
Inc. B., 1928, New 
York, N. Y. Attended 
New York Univer- 
sity, 1949. Single. 
Entered broadcast- 
ing at Headley-Reed 
Co., 1949. Left in 
1954 for Franklin 
Bruck Agency. In 
1955, moved to Street 
& Finney, Inc., as 
assistant time buyer 
and estimator. Left 
in 1956 for Television 
Advertising Associ- 
ates, Inc. as time buyer. Joined Product 
Services, Inc., in Feb., 1957. Handles Tint- 
air and Dermagene. 



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BERLA, PETER A., time buyer at Benton 
& Bowles, Inc., B. 
1930, Newark, N. J. 
Berla attended Cor- 
nell University, re- 
ceiving a B.A. de- 
gree in 1952. Single. 
He entered the ad- 
vertising agency 
field in 1954, in the 
research department 
at Benton & Bowles. 
Two years later, in 
1956, he moved to the 
media department as 
a time and space 
buyer. Served as a 
first lieutenant in the U.S. Air Force. 
from 1952-1954. 




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ZIEGLER, ISABEL, time buyer at N. W. 
Ayer & Son, Inc. B., 
Bayonne, N. J. At- 
tended Simmons Col- 
lege, B.S., 1950. 
Single. Entered 
agency field in 1950 
at J. Walter Thomp- 
son as a secretary. 
Was then promoted 
to estimator and 
assistant buyer. In 
1951, moved to the 
Biow Co., as esti- 
mator and assistant 
buyer. Was later pro- 
moted to time buyer. 

Left Biow in March, 1956 for N. W. Ayer. 
Services Philip Morris, Inc. 




235 



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ADVERTISING AGENCY TIME BUYERS 0<Z>0 



ROSS, ALICE, radio-TV time buyer, 
Franklin Bruck Adv. 
B. London, England. 
Attended Columbia 
University, B.A. 
1932. M. Harry J. Al- 
derman, 1946; en- 
tered agency work at 
Lav^frence C. Gum- 
biner Agency in 1937 ; 
then to Franklin 
Bruck as space buyer 
in 1943; left in 1945 
for book business and 
a year later returned 
to advertising at Jo- 
seph Katz. Came to 
Franklin Bruck in 1953. Services Coty, 
Sitrue Tissues, Charles Chester Shoes, 
North American Accident Insurance, Ar- 
tistic Cards, Fashion Frocks, Rad Bleach. 




GERSTLE, JUSTIN T., media buyer at 
Benton & Bowles, 
Inc. B. 1930, New 
York, N. Y. Attended 
Yale University, 
B.A., 1951. Single. 
Entered agency field 
in 1952, working in 
the mail room at 
Benton & Bowles. Six 
months later, he 
moved into the 
agency's store re- 
search department. 
In April, 1954, he 
moved to media dept. 
as an assistant time 

buyer. In July, 1955, was named time 
buyer. Account handled now is Procter 
& Gamble's Tide. 




0<Z>0 



(X=>0 



DAVIS, HAL, time buyer, Compton Ad- 
vertising, Inc. B. 
1925, Newburgh, 
N. Y. Attended Mari- 
etta College, B.A. 
1949. M. Jeanne 
Rothschild, 1950; 
children, Wendy 
Jean, 1952, Gregory 
Joseph, 1955. En- 
tered advertising as 
time buyer for Ben- 
ton & Bowles, 1949- 
50. Served as time 
buyer for Doherty, 
Clifford, Steers & 
Shenfield, Inc., 1951- 

53; came to the Erwin Wasey Agency in 

1953-56. Joined Compton Advertising, Inc. 

in 1956. 




PETERS, LEONORA F., time buyer at 
N. W. Ayer & Son. 
B. Edinburgh, Scot- 
land. M. Charles Pet- ; 
ers, 1947; entered I 
agency field in 1946 
as estimator at Kas- 
tor, Farrell, Chesley 
& Cliff'ord. Became 
an assistant time and 
space buyer. Moved to 
Biow Co. in 1951 as 
estimator and assist- 
ant time buyer. Was 
promoted to time 
buyer. Left in July, 
1956 and in Dec, 
1956, joined Ayer as assistant on Philip 
Morris Account. 



0<=>0 



0<Z>0 



MULLIGAN, BERTRAND F., head time 
buyer at Compton 
Advertising, Inc. B. 
1925, Staten Island, 
N. Y. He attended 
University of Miami. 
M. Thelda Cordani, 
1955. Entered broad- 
casting as an an- 
nouncer with radio 
stations. He served 
in Sales Service De- 
partment of the 
American Broadcast- 
ing Co., New York, 
and joined Compton 
Advertising, Inc. in 

1953, and became the head time buyer in 

February 1957. 




LIDDEL, ROBERT, time buyer at Comp- 
ton Advertising, Inc. 
B. 1929, Washington, 
D. C. Attended Uni- 
versity of Virginia, 
B.A. 1952. M. Vir- 
ginia Sheaff, 1952; 
children, Robert, Jr., 
1956. Entered broad- 
casting at Compton 
in 1952 as media re- 
search clerk. Became 
a time buyer in Jan- 
uary, 1954. Services 
the Comet, Ci-isco, 
Drene and Duz ac- 
counts for Procter & 
Gamble. 




236 



(XZX) 



ADVERTISING AGENCY TIME BUYERS 



o<:z>o 




BRADY, JONATHAN, media buyer, Ful- 
ler & Smith & Ross, 
Inc. B. 1925, New 
York City. Attended 
Columbia University. 
M. Mary Leech, 1951; 
entered agency work 
in 1944 at Federal 
Agency, then to 
BBDO and Cunning- 
ham & Walsh as me- 
dia buyer. Joined 
Wilding Picture 
Prod, as sales execu- 
tive. Moved to Fuller 
& Smith & Ross in 
1956. Services Alu- 
minum Cooking Utensil, Borden Co., Com- 
mercial Solvents, Grumman Aircraft, 
Westinghouse, Hercules Powder. Belongs 
to Amateur Comedy Club. 



ft 



0<I>0 



6ALKER, WILLIAM, media director and 
time buyer at Ben 
Sackheim, Inc. B. 
1925, Brooklyn, N. Y. 
Attended Brooklyn 
College and Long 
Island Univ., B.A., 
1948. Single. Entered 
advertising field in 
1952 in production at 
_■■■■,„„,, Ben Sackheim. Be- 

^JP'^^ came traffic man- 
B^^^Bl ager at the agency in 
^^^H 1953; moved to space 
^A ^^^^1 and time buyer in 
dim ^^^H 1955. Later became 
media director. Mem- 
ber of Alpha Mu Sigma, college fraternity, 
and Long Island University Alumni Asso- 
ciation. 





PETTICK, BEN, time buyer at Product 
Services, Inc. B. 1916, 
New York City. M. 
Selma Persky, 1942; 
children, Barbara, 
1946, Norah, 1947, 
Donna, 1956. Entered 
agency field in 1954 
in the research de- 
partment at Product 
Services, Inc. He was 
named time buyer in 
1956 and is still 
working in research. 
Served U. S. Army, 
1941-1945. Pettick 
resides with his fam- 
ily in Fresh Meadows, N. Y. 



0<z:>0 



GRIFFITH A. HUNDLEY, director ra- 
dio and TV, Doremus 
& Co. B. 1929, Buena 
Vista, Va. Attended 
Virginia Military In- 
stitute, Columbia 
University, BFA, 
1956. M. Charlotte B. 
Burford, 1951; chil- 
dren, Lizabeth, 1956. 
Korean War, 1950- 
53, Coast Guard. En- 
tered advertising at 
Doremus. Member 
Radio-TV Executives 
Society, Sons of the 
American Revolu- 
tion; is a Boy Scout Master. Hobbies are 
photography, amateur hi fi, flying, car- 
pentry. 




0<=>0 



O'LEARY, TIMOTHY J., head time buyer 
at Calkins & Holden, 
Inc. B. 1930, New 
York City. Attended 
Fordham University, 
B.S., 1954. M. Isa- 
belle Smaldone, 1955. 
Entered agency field 
in 1949 as office boy 
^If.^ ^" ^* William Esty. In 

R^'.i ^.w^- ^ 1951, moved to Esty's 

media department as 
assistant buyer, later 
becoming time buyer. 
In 1954, joined Calk- 
ins & Holden as head 
time buyer. Profes- 
sional member of Ben Duffy Chapter of 
Alpha Delta Sigma, advertising honorary. 




ERHARDT, WARREN R., media buyer. 
Fuller & Smith & 
Ross, Inc., B. 1924, 
Milwaukee, Wis. At- 
tended Marquette 
University, Milwau- 
kee, Wis. Ph.B., 1950. 
M. Selma Gerber, 
1957. Worked in pub- 
licity and public re- 
lations for legitimate 
theaters from 1950- 
54. Entered advertis- 
ing at Fuller & Smith 
& Ross in the media 
department. Services 
Alcoa Steamship, 
Commercial Solvents Corp., Hewitt-Rob- 
ins Co., Inc., Tile Council of America, 
Commercial Factors Corp., Package Ma- 
chinery Co., Westinghouse X-ray. Inter- 
ests include legitimate theater. 




237 



0<=>0 



ADVERTISING AGENCY TIME BUYERS 



(KZXI 



OSTRANDER, KAY, time buyer for Dan 
B. Miner Company 
in Los Angeles, went 
to work as a secre- 
tary for McNeil & 
McCleery in 1948, 
where she remained 
until 1950. She first 
became interested in 
advertising agency 
work while employed 
by CBS-KNX in the 
post-war days. The 
vice president in 
charge of radio and 
television at the 
Miner Company, 

Hilly Sanders, offered her the job as time 

buyer for the agency. 




POWELL, ELIZABETH, time buyer at 
Geyer Advertising 
Agency. B. New 
York City. Attended 
the University of 
Toronto, B.A. Single. 
Entered agency field 
in 1940 as secretary 
at Duane Jones. In 
1942 joined the Blow 
Company as assist- 
ant time buyer. 
Joined BBDO as time 
buyer in 1946. Went 
to the Humphrey 
Company in 1948 as 
time buyer, then to 
the Geyer Company in 1950. 




(XOO 



(KZXI 



FULTON, MILDRED, broadcast super- 
visor for McCann- 
Erickson's Bulova 
Watch Company, has 
served in the same 
capacity for 10 
years. M. George G. 
Backus. Mildred 
moved with Bulova 
from the Blow Com- 
pany to McCann- 
Erickson in January 
1955. During the war 
she worked as secre- 
tary and adminis- 
trative assistant to 
Edward W. Barrett, 
former assistant Secretary of State with 
the Office of War Information. She moved 
to New York in 1945 to work with Free & 
Peters. 




GLYNN, THOMAS J., supervising buyer, 
J. Walter Thompson. 
B. 1927, Queens Vil- 
lage, Long Island, 
N. Y. Attended St. 
John's University in 
Brooklyn, BB A, 1950. 
M. Fairlie Eraser, 
1951; child Barbara 
Jeanne, 1953. En- 
tered agency work in 
1950 at J. Walter 
Thompson in traffic 
dept., market re- 
search, then buying. 
Service Ford Motor 
Co. account. Member 

of RTES, St. John's Alumni Club. Golf, 
music, interior decorating, woodworking. 
Lives in Westport, Conn. 




0<Z>0 



(XZX) 



GEFFERT, JAMES T., time buyer at 
Cunningham & 
Walsh, Inc. B. 1930, 
Hazleton, Pa. At- 
tended Pennsylvania 
State Univ., B.A., 
1952. Single. Entered 
agency field in 1954 
as clerical assistant 
to the creative direc- 
tor at Dowd, Redfield 
& Johnstone, Inc. 
Moved to media de- 
partment as estim- 
ator and assistant 
space buyer. Left in 
1956 for Cunning- 
ham and Walsh as space and time buyer. 
Member of Beta Kappa Phi, and Alpha 
Delta Sigma, professional ad honorary. 




BURBECK, JOSEPH G., time buyer, 
Compton Advertis- 
ing, Inc. B. 1931, 

Bayshore, L. I. At- 
tended Dartmouth 
College, B.A. 1953. 
Single. Served in 
U.S. Navy 1953-55. 
Joined Compton Ad- 
vertising, Inc. in 1955 
starting in media 
statistics, working 
up to assistant time 
buyer and finally 
time buyer. Services 
Big Top Peanut But- 
ter and Peanuts, 

Ivory Flakes, Duncan Hines Cake Mixes. 
Sailing, skiing and golf are his hobbies. 




238 



0<=>0 



ADVERTISING AGENCY TIME BUYERS 



0<=>0 



PEARSON, TONI, time buyer at Parker 
Advertising, Inc. B. 
1923, Sunol, Neb. At- 
tended George 
Washington Univer- 
sity. Children, Glenn 
Edwards, Jr. Entered 
Agency field in 1946 
at Kal, Erlich and 
Merrick Advertising, 
Washington, D. C. 
Became radio-TV di- 
rector for Alvin Ep- 
stein in 1949. Joined 
Advertising Consult- 
ants in 1954. Came 
to New York to Par- 
ker Advertising. Buys time for Sun'n Soil, 
Scott Mitchell House, Benton Typewriter, 
Lobex Corporation. 




GAVIN, JOE, media buyer at Cunning- 
ham & Walsh. B. 
1927, Parsons, Pa. 
Attended Seton Hall 
Univ., B.S., 1951. M. 
Joan Burke, 1951; 
children, Thomas, 
1953, Michael, 1955, 
Joseph, 1956. En- 
tered agency field in 
1950 as office boy at 
Franklin Bruck 
through 1953, mov- 
ing up from office 
boy to time buyer. 
Moved to Cunning- 
ham & Walsh in 

1953 as time buyer. Service Sunshine Bis- 
cuits, Smith-Corona. 




0<Z>0 



(KOO 



WEIDER, ETHEL, head time buyer of 
Compton Advertis- 
ing, Inc. B. 1917, 
New York, N. Y. 
Served as time buyer 
and supervisor of 
time buying section 
at the Biow Adver- 
tising Agency from 
1945-56. Joined 
Compton Advertis- 
ing, Inc., as head 
time buyer in 1956. 
Services Gleem and 
all Procter andj Ga*n- 
ble products in Can- 
ada. Special interests 

are reading and theater. 




PRANZO, GARY, time buyer at Cunning- 
ham and Walsh, Inc. 
B. 1932, Brooklyn, 
N. Y. Attended 
CCNY, B.B.A., 1955. 
M. Rose Meci, 1955. 
He entered agency 
business in Feb., 
1956 as an estimator 
for Cunningham & 
Walsh, In Jan., 1957 
he was named time 
buyer at the organi- 
z a ti on . Pranzo 
served in U.S. Army 
1953-1955 as cor- 
poral. He majored in 
advertising at CCNY. 




0<Z>0 



(KZ>0 



FROST, ALICIA B., media buyer for St. 
George & Keyes, Inc. 
B. 1920, Plainfield, 
N. J. Entered adver- 
tising in 1946 with 
Spitzer & Mills in 
Toronto. Employed 
in their public rela- 
tions office. Miss 
Frost joined Platt- 
Forbes Agency (now 
Piatt, Dyson & 
O'Donnell, Inc.) 
working in the media 
department from 
1948-51. Entered 
similar capacity at 
Ruthrauff & R^^an in 1951. In 1953 she 
joined St. George & Keyes working up to 
present position of media buyer. 




DALTON, PETER J., time buyer at Ben- 
ton and Bowles, Inc. 
B. 1929, New York 
City. Attended Uni- 
versity of Pennsyl- 
vania (Wharton), 
B.S., 1951. M. Joan 
Potter, 1956. Entered 
advertising agency 
field in 1952 in the 
mail room of Benton 
and Bowles. Later he 
moved to the Store 
Audit Research De- 
partment in 1953. He 
then moved to media 
department in media 

analysis in 1954. He became time buyer in 
1956. Services Ivory Snow. 




239 



0<=» 



ADVERTISING AGENCY TIME BUYERS 



0<=» 



GREIG, HUMBOLDT J., head time buyer 
at C. J. La Roche & 
Co. B. 1906, Boise, 
Id. Attended Univer- 
sity of Oregon, B.A., 
also Univ. of Wash- 
ington Law School. 
M. children; Gail, 
1937. Came to La- 
Roche & Co. from 
WIBG, Philadelphia, 
where he was vice 
president. Prior to 
this he was president 
and general manager 
of Eastern Radio 
Corp., in Reading, 

Pa. Was sales manager and assistant to 

president for network division of DuMont 

TV, 1948-1949. 




RITTER, VAL C, time buyer at Cunning- 
ham & Walsh. B., 
1926, New York City. 
Attended Hofstra 
College, B.S., 1951. 
M. Priscilla Oster, 

1956. Entered agency 
field in 1951 as media 
coordinator at Wil- ' •* ■ « 
liam Esty. Left in 
1953 to Dancer-Fitz- 
gerald-Sample as an 
assistant time buyer. 
Became time buyer 
at D-F-S. In 1955, 
left to go to N.W. 
Ayer & Son as time 
buyer. Stayed at D-F-S until March 1, 

1957. Services Folger Coffee. 




o<:>o 



(XZX) 



SACHS, JEROME M., time buyer at 
Doyle Dane Bern- 
bach, Inc. B. 1927, 
New York, N. Y. At- 
tended CCNY B.B.A., 
1955. Single. Entered 
agency field in 1945 
with J. D. Tarcher 
Co. Stayed at agency 
until 1950, assuming 
various posts. Served 
in U.S. Army. 1951- 
1952. Joined Cecil & 
Presbrey, Inc. in 
time buying division, 
1953-1954. In 1955, 
moved to Franklin 
Bruck as time buyer. In the same year, 
joined present agency as time buyer. 




PICKETT, RICHARD, 

Foote, Cone & Beld- 
ing. B. 1929, New ' 
York, N. Y. Attended 
Fordham University, 
B.A., 1952. Single, r 
Pickett began his 
career in February, 
1953 at William Esty 
Agency as a time 
buyer. In July 1955 
he left Esty to join 
Foote, Cone & Beld- 
ing as time buyer. 
Accounts serviced 
are Lever Brothers 
and Savarin Coffee. 
Hobby is boating. 



0<ZXI 



radio-TV buyer, 





0<=>0 



GAYSTER, NAT, TV time buyer, Ted 
Bates & Co. B. 1926, 
New York City. City 
College of New York, 
B.B.A., 1951. M. Rob- 
erta Sherr, 1953. 
Children, Elaine, 
1954. Entered agency 
work in 1947 with 
Ruthrauff & Ryan in 
accounting depart- 
ment working as 
asst. dept. head of 
estimating. Left in 
1952 to The Blow Co. 
as radio-TV time 
buyer, leaving in 
1956 to join Ted Bates as time buyer. Ser- 
vices Whitehall Pharmacal company. 
Likes golfing. 




RASMUSSEN, BERNIE, manager of 
broadcast media. 
Fuller & Smith & 
Ross. B. 1919, Brook- 
lyn, N. Y. Attended 
Fordham University, 
B.S. 1940. M. Mary 
Dooley, 1946; chil- 
dren, Paul, 1947; 
Catherine, 1950; 
John, 1953; Steven, 
1954; James, 1957. 
Entered agency work 
in 1946 with Ruth- 
rauff & Ryan as asst. 
time buyer, becom- 
ing business mgr. of 

radio-TV dept. Came to Fuller & Smith & 
Ross in 1952. Services Alcoa, Hercules 
Powder, Sherwin-Williams, Linen Thread 
Co., Commercial Solvents Corp., Edison 
Electric Institute. 




240 



0<Z» 



ADVERTISING AGENCY TIME BUYERS 



0<Z>0 




ISRAEL, SOL, time buyer at N.W. Ayer 
& Son. B. 1930, New 
York, N. Y. Attended 
City College of N.Y., 
B.B.A., 1957. M. Bea 
Yasnoff, 1951; chil- 
dren, Steven, 1955. 
Entered agency field 
1953 with Blow Co. 
as a research ana- 
lyst. Promoted to as- 
sistant time buyer. 
Left in 1956, for 
N.W. Ayer as time 
buyer. Now services 
Armour, Avis Rent- 
A-Car, and Electric 

Companies of America Adv. Program. 



0<I>0 



SINNOTT, JEANNE, time buyer at N.W. 
Ayer & Son, B. 1930, 
New York, N. Y. At- 
tended Our Lady of 
Good Counsel Col- 
lege, B.S. 1951. M. 
John J. Sinnott, Jr., 
1956. Entered broad- 
casting, 1951, Paul 
H. Raymer Co., 
moved to Blair TV in 
1954; joined N.W. 
Ayer as time buyer 
in 1955. Handles 
Whitman Chocolates, 
Yardley of London, 
Gen. Electric Tele- 
chron Clock Div., Insurance Co. of N. Am., 
Hamilton Watch, Charles Hires Co., First 
Penn Co. for Banking & Trust 





GLATZER, ROBERT A., time buyer at 
Ben Sackheim, Inc. 
B. 1932, New York, 
New York. Attended 
Haverford College, 
B.A., 1954. Single. 
Entered agency field 
in March, 1956 at 
Ben Sackheim as a 
trainee. Became Ben 
Sackheim's assistant 
in May, 1956, and 
was named time 
buyer in Sept., 1956. 
Handles Peter Pan 
Foundations, Inc., 
Nationwide Insur- 
ance Co., American Cyanamid Co., Bur- 
lington Mills, Inc., Autoyre Division of 
Ekco Productions Co. 



(KZX) 



SISK, JOHN J., Jr., radio-TV time buyer, 

J. Walter Thompson. 

B. 1929, New York 

City. Attended lona 

College, New Ro- 

chelle, N. Y. B.A. 

1951. Single. Started 

at Al Paul Lefton 

Agency in 1952 as a 

time buyer, leaving 

there in 1954 to Kud- 

ner Agency as time 

buyer, then moved to 

J. Walter Thompson 

in Oct. 1956. Services 

Lever Brothers, New 

York Athletic Club, 

lona College Alumni Assn., Baseball. 




0<Z>0 



(XZ>0 



SIMMONS, PENELOPE, radio-tv time 
buyer, Foote, Cone & 
Belding. B. New 
York City. Attended 
New York Univer- 
sity. Widow, chil- 
dren, John Sim- 
mons; Patricia Giar- 
dini; John Camp- 
bell; Entered ad- 
vertising in 1935 
with Federal Adver- 
tising Agency as 
buyer, and remained 
until 1952. In June 
1952 joined Foote, 
Cone, & Belding as 
time buyer. Works 
on Imperial Spreez, Clairol. Interested in 
crocheting, hiking, and her grandchildren. 




MARSHALL, FRANK, time buyer, J. 
Walter Thompson 
Co. B. 1924, Pater- 
son, N. J. Attended 
Holy Cross College, 
Worcester, Mass., 
B.S., 1948. M. Lois 
Metcalf, 1953; chil- 
dren, Kevin, 1955; 
Richard, 1956. Start- 
ed agency work at J. 
Walter Thompson in 
1951 as time buyer. 
Services Aluminium 
of Canada, Atlanta 
Sales, Blue Cross, 
Blue Shield, Ciba 

Pharmaceutical, Francis I. DuPont, 
Johns-Man ville, Owens-Illinois, U.S. Lines 
Co., W. F. Young, Inc. Member of RTES. 




241 



(KOO 



ADVERTISING AGENCY TIME BUYERS 



(XZXI 




DIAMOND, LYNN, radio and television 
time buyer for the 
Emil Mogul Com- 
pany, joined the 
agency's time buying 
department in March 
of 1953 as executive 
assistant and was 
upped to radio and 
television time buyer 
in July of the same 
year, working pri- 
marily on the Rayco 
Auto Seat Cover ac- 
count. She joined the 
agency after two 
years at Cecil & 

Presbrey, where she was assistant to the 

account executive on Tintair. 

(KOO 

HIRSCH, DANIEL, media supervisor and 
time buyer, Sullivan, 
Stauffer, Colwell & 
Bayles. B. 1930, New 
York City. Attended 
Columbia College, 
B.A. 1951, Columbia 
University, M.B.A., 
1954. Single. In 1951 
entered agency work 
with The Blow Com- 
pany in research, 
merchandising and 
media. In 1953-1956 
for the Harry B. 
Cohen Agency as 
time buyer. In 1956 
he came to Sullivan, Stauifer, Colwell & 
Bayles. Services Gunther Brewing Co., 
Best Foods, Inc., Whitehall Pharmacal Co. 





CLARK, PAUL, radio-TV time buyer, 
Foote, Cone & field- 
ing, B. 1928, James- 
town, N. Y. Attended 
Alfred University, 
Alfred, N. Y., B.A., 
1953. M. Polly Grif- 
fen, 1954; children, 
Elliot, 1955. Entered 
agency business in 
1953 at Mc-Cann- 
Erickson as time 
buyer. In August 
1956 went to Foote, 
Cone & Belding as 
time buyer. Services 
TWA, General 

Foods, Rheingold, and Watchmakers of 
Switzerland. Hobbies are golf, tennis and 
photography. 

0<=>0 

SINNOTT, JACK, radio-TV time buyer, 
Ted Bates & Co., Inc. 
B. 1927, Terrytown, 
N. Y. Attended Uni- 
versity of Miami, 
(Fla.) B.A., 1951. M. 
Jeanne Nolan, 1956; 
Entered agency work 
in March, 1951 at 
BBDO in mail room 
advancing to time 
buyer. In 1953 to 
Benton & Bowles as 
time buyer, then 
joined Ted Bates in 
1955 as time buyer. 
Services Kool Cigar- 
ettes, Tube Rose Snuff. Member of 
CARTA, and Young Republican Club. 




FOR COMPLETE ADVERTISING AGENCY 

LISTINGS OF PERSONNEL, ADDRESSES, 

TELEPHONE NUMBERS AND RADIO AND 

TV ACCOUNTS, SEE PAGE 735 



242 



Agency's Production Role 

Is Many-Sided Challenge 



WE ALL know that good television has 
several well-estabHshed sources. Whether 
a program is produced by an advertising 
agency, a package producer, or a network 
is, in our judgment, secondary to the ques- 
tion: What program and production stand- 
ards will provide the most effective vehicle 
for our clients' sales? Our concern with 
programming is that simple. 

Television sponsors enjoy gratifying re- 
sults with programming from all three 
sources. None has a monopoly in quality 
and effective programming. 

0<Z>0 



Television does, of course, present unique- 
ly complicated and specialized challenges, 
its programming involves one of the most 
speculative areas in all business investment 
— namely, show business. The very cliches, 
"hottest thing in show business," or "box- 
office poison" (which may be applied to the 
same personality or format within a period 
of months) indicate the unpredictability of 
public taste. As in any art or entertainment 
form, there is no sure-fire formula in tele- 
vision. 

Moreover, while investors in other forms 
of show business profit from a show's popu- 
larity alone, the television sponsor must de- 
pend upon more than popularity. Through 
both program and commercial he must cre- 
ate a favorable image for his company, 
which will be translated into actual sales. 

It is such considerations as these which 
compel a responsible agency to take all pos- 
sible steps to see that television is employed 
on the sponsor's behalf with the greatest 
expertness and economy, whatever the pro- 
gram source. As the agency with the largest 
commitment in television, we regard this as 
basic. 

0<I>0 



A reflection of this policy at McCann- 
Erickson is that Terence Clyne, Vice Presi- 
dent in Charge of Television, is also chair- 
man of the Plans Review Board. In this dual 
role, he is able to bring a broad perspective 
to the client's specific requirements, and to 
the best uses of television to meet them. 

Under his leadership we have carried out 
a program of developing both staff and 
facilities to serve our clients' needs with self 




By MARION 

HARPER, JR. 

President, 

McCann-Erickson, Inc. 



sufficiency. The result is an assembly of 
talent capable of conceiving, planning, build- 
ing, writing, and producing all kinds of tele- 
vision shows. 

The criterion of sales development re- 
quires that an agency have competence not 
only in programming, but in other major 
areas of television: appraisal of all kinds of 
television properties; evaluation of network, 
national spot, and local television; and the 
whole specialized field of producing com- 
mercials. All these areas require specialized 
and skilled staff. 

0«CZ>0 

Our interest in television is as strong in 
the international as in the domestic field. 
Here we have even greater responsibility 
for competence in all phases of television, 
since the medium is so new in most coun- 
tries beyond our borders. In many cases, 
complete agency service is required from 
starting date to air-time, not just to insure 
sales effectiveness, but simply to get a pro- 
gram on the air. Already, we have had grati- 
fying success in Latin America, where tele- 
vision has found an immediate welcome. In 
the British Isles, despite a non-commercial 
tradition, we have made encouraging prog- 
ress; as we have on the European continent, 
where commercial television is just begin- 
ning. 

(KZX) 



In all this activity, our purpose remains 
the same: to employ television, as we em- 
ploy all other media, in a way that will 
bring the best return on our clients' invest- 
ment. We have no ambition for a "corner" 
on the programming provided for our cli- 
ents. We believe that healthy and vigorous 
competition for programming excellence be- 
tween networks, agencies, and package- 
producers should be encouraged. We believe 
it can lead to advances both in program- 
ming and in economy — and make television 
an ever better and more effective sales- 
development instrument for our clients. 



243 



why 



two? 



One is for television... one is for radio. 

They go together. Most homes have both — 
and use both. 

They sell together, too. These days you 
don't use television to reach one audience 
and radio to reach another. Most of the 
time they're selling to exactly the same 
prospects . . . but at different times, in dif- 
ferent ways. Today, radio and television are 
a team. 

That's why today's Nielsen-minded TV 
advertiser has come more and more to 
consider, in conjunction with his basic TV 
buy, the ideally complementary medium of 
network radio. He sees in network radio 
not the "old" medium of "filling in where 
TV isn't" (a fast-shrinking 21% of U. S. 
homes), but a "new" medium that adds 
important audience in terms of TV homes 
not otherwise reached by the basic TV 



properties and adds important frequency 
and multiple-home visits to those homes 
reached by TV. For example, special Nielsen 
duplication analyses show what ABC Morn- 
ing Radio or ABC Weekend Radio add in 
one month to a prime TV franchise*: 

80-165% more 
30-50% more ^^^^^^^H only 10-15% more 




New Homes Home Visits Cost 

Hm Basic TV Buy ^[llim Added by ABC Radio 

That's why today the new medium for tele- 
vision advertisers is network radio! 



H<Based on actual duplication analyses of ABC Radio and representative TV shows 
— Studio One, Groucho Marx, Lawrence Welk, Robin Hood, Alfred Hitchcock, 
Do You Trust Your Wife?, etc. Special analysis of your TV franchise on request. 







why two? 



One is for television ... one is for radio. 

They go together. Most homes have both - 
and use both. 

They sell together, too. These days you 
don't use television to reach one audience 
and radio to reach another. Most of the 
time they're selling to exactly the same 
prospects . . . but at different times, in dif- 
ferent ways. Today, radio and television are 
a team. 

That's why today's Nielsen-minded TV 
advertiser has come more and more to 
consider, in conjunction with his basic TV 
buy, the ideally complementary medium of 
network radio. He sees in network radio 
not the "old" medium of "filling in where 
TV isn't" (a fast-shrinking 21% of U. S. 
homes), but a "new" medium that adds 
important audience in terms of TV homes 
not otherwise reached by the basic TV 



properties and adds important frequency 
and multiple-home visits to those homes 
reached by TV. For example, special Nielsen 
duplication analyses show what ABC Morn- 
ing Radio or ABC Weekend Radio add in 
one month to a prime TV franchise*: 

80-165% more 




New Homes Home Visits Cost 

^■■1 Basic TV Buy JUmill Added by ABC Radio 

That's why today the new medium for tele- 
vision advertisers is network radio! 



^Based on actual duplication analyses of ABC Radio and representative TV shows 
— Studio One, Gtoucho Marx, Lawrence Welk, Robin Hood, Alfred Hitchcock, 
Do You Trust Your Wife?, etc. Special analysis of your TV franchise on request. 



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249 



NATIONAL ASSOCIATION 

OF EDUCATIONAL 

BROADCASTERS 



14 Gregory Hall, Urbana, Illinois 
Urbana 7-6611, Ext. 3394 

OFFICERS FOR 1956 YEAR 



President 

Dr. Burton Paulu, Station KUOM, Uni- 
versity of Minnesota, Minneapolis, 
Minnesota 

Vice-President 

Richard Hull, Station WOSU-AM-FM- 
TV, Ohio State University, Columbus 
10, Ohio 



Treasurer 

Robert Coleman, Stations WKAR-AM- 
FM, Michigan State University, East 
Lansing, Michigan 

Secretary 

Jack McBride, Station KUON-TV, Uni- 
versity of Nebraska, Lincoln, Nebraska 



DIRECTORS 



Region I 

Arthur Weld, Jr., Station WAER-FM, 
Syracuse University, Syracuse 10, N. Y. 

Region II 

Vernon Bronson, Station WTHS-FM-TV, 
Dade County Bd. of Public Instruction, 
Miami, Florida 

Region III 

Ola Hiller, Station WFBE-FM, Flint 
Public Schools, Flint, Michigan 

Past President & 
Member of the Board 

Frank E. Schooley, Stations WILL-AM- 
FM-TV, University of Illinois, Urbana, 
Illinois 



Region IV 

Richard A. Vogl, WOI-AM-FM, Iowa 
State University, Ames, Iowa 

Region V 

Robert Schenkkan, Director Radio-TV, 
University of Texas, Austin, Texas 

Region VI 

Edwin Adams, Director, School of Com- 
munication, University of Washington, 
Seattle, Washington 

Executive Director 

Harry J. Skornia, 14 Gregory Hall, Ur- 
bana, 111. 

Associate Director 

Harold E. Hill, 14 Gregory Hall, Urbana, 
111. 



250 



NAEB MEMBERSHIP LIST 

Active Membership of the National Association of 
Educational Broadcasters 



(XZ>0 







ALABA3IA 


City 


Call Letters 


Licensee 


Andalusia 


WAia (TV) 


Alabama Educa/tlonal 1 
TV Commission 


Birmingham 


WBIQ (TV) 


Alabama Educa/tional 1 
TV Commission 


UniTerslty 


WUOA (FM) 


Oniv. of Alabama ( 
CALIFORNIA 


Berkeley 


KPFA (FU) 


Paciflca Foundation ] 


Los Angeles 


KCSC (FM) 


Univ. of Southern 1 
California 


San Bernardino 


KVCB (FM) 


San Bernardino ] 
Valley College 


San Diego 


KSDS (FM) 


San Diego Jr. College 1 
& Vocational School 


San Francisco 


KQED (TT) 


Bay Area ETV Assn. < 
165 Post Street 


Stociiton 


KCVN (FM) 


College of the Facifle 

COLORADO 


Colo. Springs 


KRCe (FM) 


Colorado College ' 


Denver 


KRMA (TV) 


Denver Public Schools 
FLORIDA 


Miami 


WTHS (FM) 


Dade City Bd. 
of Public Instr. 


Tallaliassee 


WFSU (FM) 


Florida State University 1 


ruinpa 


WTUN (FM) 


University of Tampa 1 


'Vinter tarlc 


WPRK (FM) 


Rollins College 

GEORGIA 


Atlanta 


WABE (FM) 


Board of Education ] 
ILLINOIS 


Carbondale 


WBTV (FM) 


Soutlieni III. Univ. 1 


Chicago 


WBEZ (FM) 


Ituurd of Education i 


Chicago 


WTTW (TV) 


Chicago Educational < 
TV Assn. 


DeKalb 


WNIO (FM) 


Northern .Illinois 1 
St. Teachers College 


Elgin 


WEPS (FM) 


Elgin Public Schools 


Evanston 


WNUB (FM) 


Northwestern Univ. 


Macomb 


WWKS (FM) 


Western 111. State Coll. 


Urbana 


WILL (AM) 


Univ. of Illinois 


Urbana 


WILL (TV) 


University of Illinois 1 


Crbana 


WILL (FM) 


Univ. of Illinois 

INDIANA 


Bloomington 


WFIU (FM) 


Univ. of Indiana 


Gary 


WOVE (FM) 


School City of Gary 
534 Garfield St. 


Oreencastle 


WORE (FM) 


DePauw University 


Huntington 


WVSH (FM) 


School City of 
Huntington 


Indianapolis 


WIAN (FM) 


Indianapolis Pub. Schools 


Lafayette 


WBAA (AM) 


Purdue Univ. 


Muncie 


WWHI (F.tt> 


Wilson Jr. U.S. 


New Albany 


WNAS (FM) 


New Albany City 

Schools 

New Castle-Henry 


New Castle 


WYSN (FM) 






Twnsp. Schools 


Wabash 


WSKS (FM) 


School City of Wabash 
IOWA 


Ames 


WOI (AM) 


Iowa State College 


Ames 


WOI (FM) 


Iowa State College 


Decorah 


KWLC (AM) 


Luther College 


Dos Holnes 


KDPS (FM) 


Des Moines Public 

Schools 

629 Third St. 


Iowa City 


WSDI (AM) 


State Univ. of Iowa 


Iowa City 


KSDl (FM) 


State Univ. of Iowa 

KANSAS 


Emporia 


KSTE (FM) 


Kansas State Teachers 



Executive 
Raymond D. Hurlbert, Gen. Mgr. 

Raymond D. Hurlbert, Gen. Mgr. 
Graydon Ansmus, Director Eadio-TV 

Lewis Hill, President 

Kenneth Harwood, Hd. Teleeommnnic. Dept. 

M. Rod Shepherd, General Manager 

Paul R. Roman, Program Dir. 

James Day, General Mgr. 

John Crabbe, Dir. 

Woodson Tyree, Dir. Speech, Drama, Radio 
James Case, Prod. Dir., Mgr. 

Vernon Bronson, .Asst. Dir. 

Roy Flynn, Dir., Commun. & Radio 
Franklin Moody, Director of Radio 
M. P. Frutchej-, Director of Radio 

Baslcell Boyter, Dir. Radio Ed. 



B. C. Robbins, Dir. Bcstg. 

George Jennings, Director Drv. Radio-TV 

John W. Taylor, Exec. Dir. 

Robert V. Esmond, Dir., Radio-TV 

E. H. Hoke, Dir. Audio-Visual Education 

Donley Fedderson, Chrm. Radio-TV 

Jennette Terrill, Dir. 

Frank E. Schooley, Dir. Cnlv. Broadcasting 

Frank E. Schooley 

Frank E. Schooley 



Elmer Sulzer, Dir. Radio A TV Communication 
Mitchell Gerbick, Manager 

Herald T. Ross, Manager 

M. McCabe Day, Director Audio-Visual Center 

Betty Earth, Dir. Eadio-TV 

Jim Miles, Dir. of Broadcasting 

John V. Maier, Principal 

Vernon McKown, Director Audio-Visual Instr 

Miss J. J. Rucker, Station Mgr. 

James R. Oliver, Dir. Audio-Visual Ed. 



R. C. Mulhall, Mgr. 

R. C. Mulhall, Mgr. 

Estlier J. Olson, Dir. 

Clifton F. Schropp. Dir. Audio-Vlsnal 



Carl H. Menzer, Director 
Carl U. Menzer 



College 

251 



(xoo 



NAEB ACTIVE MEMBERSHIP 



iXZX) 



City 
Lawrence 
Lawrence 
Manhattan 
Manhattan 
Ottawa 
Wichita 

Lexington 
Louisville 

Louisville 



Baton Rouge 



Baltimore 



Amherst 
Boston 



Boston 
Boston 



Boston 



Ann Arbor 
Detroit 
Detroit 
Dertroit 

East Lansing 
East Lansing 
East Lansing 
Flint 
Flint 
Highland Park 

Kalamazoo 



Minneapolis 
Northfleld 



St. Louis 
St. Louis 

Lincoln 

Newark 
South Orange 

Albuquerque 

Bronx 
Brooklyn 

Floral Park 
Ithaca 
New York 
New York 

New York 

Springvllle 

Syracuse 
Troy 

Chapel HUl 



CaU Letti-is 
KFKU (AM) 
KANC (FM 
KSAC (AM) 
KSOB (FM) 
KTJO (FM) 
KMUW (FM) 

WBKY (FM) 
WFPK (FM) 

WFPL (FM) 



WLSU (FM) 
WBJC (FM) 



WMDA (FM) 
WBUR (FM) 

WEES (FM) 
VVOBH (FM) 

WGBH (XV) 



WCOM (FM) 
WDTB (FM) 
WDET (FM) 
WTVS (TV) 



WKAK 
WKAK 
WKAR 
WFBE 
WFDM 
WHPR 



(AM) 
(FM) 
(TV) 
(FM) 
(FM) 
(FM) 



WMCR (FM) 

KUOM (AM) 
WCAL (AM) 

KETC (TV) 
KSLH (FM) 

KUON (TV) 

WBGO (FM) 
WSOU (FM) 

KANW (FM) 

WFCV (FM) 
WNYE (FM) 

WSHS (FM) 
WlTi (FM) 
WKCR (FM) 
WNYC (AM) 

WNYC (FM) 

WSPE (FM) 

WAER (FM) 
WHAZ (AM) 

WUNC (TV) 



Licensee 
Univ. of Kansas 
Univ. of Kansas 
Kansas State College 
Kansas State College 
Ottawa University 
Univ. of Wichita 

KENTUCKY 

Univ. of Kentucky 
Louisville Free 
Public Library 
Louisville Free 
Public Library 

LOUISIANA 

Louisiana State 
University 

MARYLAND 

Baltimore Jr. College 
Alameda & 33rd St. 



Executive 
K. Edwin Browne, Director Radio-TV 
Bruce A. Linton 
Kennetli Thomas, Director 
Ken Thomas 

W. D. Bemmels, Dean of the College 
0. V. Goodrich, Manager 

Mrs. Caraille Halyard, Director of Radio-TV 
Dorothy L. Day, Head Audio-Visual Dept. 

Dorothy L. Day, Head Audio-Visual Dept. 



Mrs. Lucile Ruby, Coordinator, Radio-TV 
Clarence T. Dellaven, Manager 



MASSACHUSETTS 



Janet P. Nicliols, Manager 

Melvin Brodshaug, Act. Chr., Div. Communica- 
tion .Arts 
Cliarles Duflley, Chrmn. Dept. Broad 

Parker Wheatley, Manager 
Parker Wheatley, Manager 



Waldo Abbot, Director of Broadcasting 
Kathleen N. Lardie, Supervisor, Radio-Televismn 
Paul B. Rickard, Director, Radio-Television 
William A. Wood 

Robert J. Coleman, Dir. of Broadcasting 

Robert J. Coleman 

Armand L. Hunter, Director 

Miss Ola Hiller, Dir. Radio Educ. 

Waldo Abbot, Dir. of Broadcasting 

Robert A. Stevens, Prog. Dir. 

Wallace Garneau, Dir. of Broadcasting 



Burton Paulu, General Manager 
Milford C. Jensen, General Manager 

George Arms, Operaitions Mgr. 
Miss Marguerite Fleming, Director 



Univ. of Mass. 
University of Boston 

Emerson College 
Lowell Instit. Co-op 
Broadcasting Council 
Lawell Instit. Co-op 

MICHIGAN 

Univ. of Michigan 
Board of Education 
Wayne University 
Detroit Ed. TV Found., 
Inc. 

Micliigan State Univ. 
Michigan State Univ. 
Michigan State Univ. 
Board of Education 
Univ. of Michigan 
Scliool District of 
Highland Park 
Western Michigan 
College of Educ. 

MINNESOTA 

Univ. of Minnesota 
St. Olaf CoUege 

MISSOURI 

St. Louis Ed. TV 
Association 
Board of Education 
517 S. Theresa Ave. 

NEBRASKA 

University of Nebraska Jack J. McBride, Dir. of Ed. TV 

NEW JERSEY 

Board of Education Marie Scanlon, Supervisor Radio-Television 

31 Green St. 

Seton Hall CoUege A. Paul Klose, Program Director 

NEW MEXICO 
Board of Education Mrs. Rose J. Jones, Director 

NEW YORK 
Fordham Univ. 
Board of Education 
29 Fort Greene PL 
Sewanhaka H.S. 
Ithaca College 
Columbia College 
Municipal Broadcasting 
System 

3500 Municipal Bldg. 
Municipal Broadcasting 
System 

Griffith Instit. & School 
85 Buffalo St. 
Syracuse Unlversltr 
Rensselaer Polytechnic 
Institute 

NORTH CAROLINA 
Consolidated Univ. of 
North Carolina 

252 



Ralph M. Ronrke, Frog. Mgr. 

James F. Macandrew, Dir. of Broadcastine 

W. A. Gregory, Director of Radio 
Robert E^rle, Dir. of Radio 
Jeffrey P. Kuklin, Gen. Mgr. 
Seymour N. Siegel. Director 



Seymour N. Siegel 

Henry Bartkowski, Director 

Kenneth G. Bartlett, Dir. of Broadcastine 
Hiram D. Harris, Manager 



(KIX) 



NAEB ACTIVE MEMBERSHIP 



(KZ>0 



City 
Chapel Hill 
Greensboro 

High Point 

Grand Forks 

Alcron 
Athens 
Itowling Green 

Cinclnatti 

Cleveland 
L'olumbns 

Columbng 

Columbas 

Delaware 

Kent 

Oxford 

Toledo 



Norman 
Norman 
Norman 
Norman 
Norman 

Stillwater 
riilsa 

Corvalllg 

Engene 

I'ortland 

Grove City 
rliiladelpbia 

Philadelphia 

Philadelphia 
Pittsburgh 
Seranton 
Pittsburgh 



Columbia 
Vermillion 



Knoxville 
Memphis 



Abilene 
El Paso 
Honoton 
Houston 

Logan 

Norfolk 



Pullman 

Seattle 
Seattle 
Taeonia 



Msidisnn 
Mndisnn 
Madison 



Honolulu 
Snn Jnan 



Call Letters 
WCNC (FM) 
WGPS (FM) 

WHPS (FM) 

KFJM (AM 

WAPS (FM) 
WOUl (FM) 
WBGU (FM) 

WCET (TV) 

WBOE (FJH) 
WCBE (FM) 

W08U (AM) 
WOSU (FM) 
WSrN (FM) 
WK8U (FM) 
WMUB (FM) 
WTDS (FM) 



WNAU (AM) 
WNAD (FM) 
KETA (TV) 
KOKH (FM) 
ROED (TV) 

KAMC (FM) 
KWGS (FM) 

KOAC (AM) 
KWAX (FM) 
KBPS (AM) 

WSAa (AM) 
WPWT (FM) 

WHYY (FM) 

WKTI (FM) 
WDUQ (FM) 
WUSV (FM) 
WQED (TV) 



WDSC (FM) 

KUSn (AM) 

WUOT (Fai) 
WKNO (TV) 

KACC (FM) 
KVOF (FM) 
KFHF (FM> 
KUHT (TV) 

KVSC (FM) 

WMTI (FM) 

KWSC (AM) 

KCTS (TV) 
KIOW (FM) 
KTOY (FM) 

WHA (AM) 
WHA (FM> 
WHA (TV) 

KUOH (FM) 
WIPR (AM) 



Licensee 
Cniv. of North Carolina 
Greensboro Public 
Schools 
High Point H.S. 



Executive 
John Young, Manager 
R. Thorpe Jones, Dir. Audio-Vlsnal Edoe. 

D. P. Whitley, Principal 



NORTH DAKOTA 



Univ. of North Dakota 

OHIO 
Akron Public Schools 
Ohio Univ. 
Bowling Green State 
Univ. 

Greater Cinci. TV Ed. 
Foundation 
Board of Education 
Bd. of Educ, City 
Scliool District 
Ohio State Univ. 
Ohio State Univ. 
Ohio Wesleyan Univ. 
Kent State Univ. 
Miami Univ. 
Toledo Public Schools 
1901 Central Ave. 

OKLAHOMA 
Univ. of Oklahoma 
Univ. of Oklahoma 
Okla. Ed. TV Authority 
Board of Education 
Oklahoma Ed. TV 
Authority 
Oklahoma Ed. TV 
Univ. of Tulsa 



Myron Curry, Director 

CjTil Jones, Dir. Radio-TV Ed. 
Archie Greer, Acting Dir. of Radio 
Sidney Stone, Director 

Uberto Neely, General Mgr. 

Kathrrine Matchefct 
John H. Sittig, Dir. 

Richard B. Hull, Director 

Richard B. Hull 

Gerald Kroeger, Dir., Radio-TV 

Walton D. Clarke, Dir. of Radio 

Stephen C. Hathaway, Dir., Radio-TV 

Harry D. Lamb, Dir. Radio-TV 



Hugh Mix, Dir., Educ. Best. Services 

HuKh Mix 

John Dunn, Director 

Miss Elaine Tucker, Program Directoi 

John Dunn, Director 



John Woodworth 
Edward S. Dumit, 



Dir., Radio-TV 



K. S. Burdick. Dir. 

John B. Roberts, Dir., Radio-TV 
B. Kendall Crane. Director 
Rev. Richard F. Grady, S.J., Director 
John F. White, Mgr. 



OREGON 

Oregon State College James M. Morris, Program Directoi 

Univ. of Oregon E. A. Kretsinger, Acting Dir. of Radio 

Portland Public Schools Mrs. Patricia Swenson, Manager 

PENNSYLVANIA 
Grove City College Dale O. Smock. Chief Engineer 

Philadelphia Wireless William W. Zerflng 

Tech. Instit. 
Radio & TV Corp. 
Metro. Phila. Educ. 
Temple Univ. 
Duquesne Univ. 
Univ. of Seranton 
Metrop. Pittsburgh 
Ed'l TV Station 

SOUTH CAROLINA 
Univ. of S. Carolina Lawton G. Wiles, Director, A-V Aids 

SOUTH DAKOTA 
Univ. of S. Dakota Edward J. Slack, Director 

TENNESSEE 
Univ. of Tennessee Kenneth D. Wright, Dir. of Broadcasting 

Memphis Comm. TV Haro".d Martin, Mging. Dir. 

Foundation 

TEXAS 
Abilene Christian College Lowell G. Perry 
Texas Western College Virgil C. Hicks, Radio Instructor 
Univ. of Houston 
Univ. of Houston 

UTAH 
Utah State Agri. College 
VIRGINIA 
Col'ege of William & 
Jlary 

WASHINGTON 
State College of Allen Miller, Manager 

Washington 

Comm. TV Service I oren Stone, Mgr. 

Univ. of Washington Ken Kager, Director, Div. of Radio-Television 

Taconia Public Schools Merle Kimball, Program Mgr. 

WISCONSIN 

Univ. of Wisconsin 
Univ. of Wisconsin 
Wisconsin State 
Radio Council 

HAWAII 
University of Hawaii Louis Steed, Dir.. Univ. Radio 

PUERTO RICO 
OHcina de Radio- Francisco Arrivi, Manager 

emislon Publica 

253 



Burrel F. Hansen, Director 



B. C. Dickerson, Head 



H. B. McCarty, Director 

H. B. McCarty 

H. B. McCarty, Director 



Equipment and Costs for Low Power 
TV Station 

The following material is taken from the hearings, in 1956, before the Senate Com- 
mittee on Interstate and Foreign Commerce, and refers specifically to Station KINY-TV 
in Juneau, Alaska. It is typical, however, of many low power TV broadcasting operations. 

Item Quantity Description Price 

1 1 VST-150 VHF transmitter, 150 watts, specify VHF 

channel, including 1 set of operating tubes and 

crystals $ 6,450.00 

lA 1 Substitute for item 1 if station is to be UHF: UST- 
150 UHF transmitter, 150 watts, specify UHF 
channel, including one set of operating tubes and 
crystals, at $11,370 

2 1 AV12-DM demodulator, VHF. Add $10 for UHF 

channel, specify channel. Requires 7-inch rack space. . 275.00 

3 2 Design 614 CBVM Bell-Howell 16 millimeters TV 

projectors, includes pedestal and remote operation 

facility, at $1,995 3,990.00 

4 1 Gray Telojector, 2 by 2 slide projector 695.00 

4A 1 Optional substitute for item 4, Selectro-Slide Jr., 2 

by 2 slide projector, with 7-inch lens, Spindler & 

Sauppe, at $297 

5 1 VA-19 video clamp amplifier 185.00 

6 1 2,200 TIC synchronizing generator, for rack mount- 

ing, including PS-12C regulated power supply and 
PS-14 bias power supply. Includes built-in linearity 
pattern generator. Requires 38 ^^ -inch rack space... 2,650.00 

6A 1 410-A synchronizing generator, for rack mounting 
binary counter type, includes built-in power supply. 
Requires 10y2-inch rack space, at $1,850 

6B 1 Optional substitute for item 6, 400-B synchronizing 

generator, portable type, complete at $1,500 

7 1 VSTA-4 VHF vee antenna, 4 stacked elements, omni- 

directional, 5 decibal power gain, specify VHF 

channel 1,990.00 

7A 1 Substitute for item 7 if station is to be UHF: 
USTA-8 UHF antenna, 8 stacked elements, omni- 
directional, 9 decibel power gain, specify UHF chan- 
nel, at $3,500 

8 2 300-D Vidicon camera chains, portable, at $4,600 9,200.00 

8A 2 Optional substitute for item 8, 300-D Vidicon camera 

chains, studio type, at $4,900 

9 1 A-069-3 film camera lens, 3-inch, F/2.5 88.00 

10 1 A-069-1 live camera lens, 1-inch, F/1.5 98.00 

lOA — Optional additional lenses: 

A-069-2 camera lens, y2-inch, F/1.5 at $99 

A-069-4 camera lens, 2-inch, F/1.9 at $88 

11 1 B-052-1 interconnecting cable, pulse, 1 required per 

camera chain in excess of 10 60.00 

12 1 C-077-1 optical multiplexer, complete with stand and 

single field lens 245.00 

13 1 C-080 fi m camera mounting pedestal 120.00 

14 1 Gray Telojector mounting pedestal 195.00 

IdA 1 Optional substitute for item 14, slide projector 

mounting pedestal for item 4A consisting of C-0922 

base, C-022 pedestal, and B-541 adapter plate, at $100 

254 



(XZX) EQUIPMENT AND COSTS FOR LOW POWER TV STATIONS <X=>0 

Item Quantity Description Price 

15 1 AVC-L audio-video operating console providing 
audio, video, and projection switching contix>l, with 
facilities for handling 4 audio and 4 video inputs with 
monitor and preview switching, and remote control of 
2 film projectors and 2 slide projectors; includes 
CP-11, CP-14, and CP-15 panels, CH-2B console and 
audio amplifiers (2 preamps, 1 program amplifier and 
1 monitor amplifier) 2,100.00 

15A 1 Video mixing option: Add video fade and lap dissolve 
facilities, includes conversion of CP-15 to CP-15A by 
addition of switch row and fader mechanism, 2 VA-18 
modular amplifiers for mixing and RA-8 rack mount- 
ing chassis (installed in AVC-1 at factory if ordered 
with AVC-1, otherwise available as a field modifica- 
tion kit) , at $330 

15B 1 TT-14B 3-speed 12-inch transcription turntable with 
cabinet, 106SP tone arm, 2 reluctance cartridges and 
diamond stylii, 602B equalizer, complete 350.00 

15C 1 Audio preamplifier option: Add preamplifier (5116) 

and tray (5106) to AVC-1 console for converting 
high-level input to low-level input; includes operating 
tubes (installed in AVC-1 at factory if ordered with 

AVC-1, otherwise supplied as field kit), at $109 

M16A master monitor 2,150.00 

PS-12C regulated power supplies for M16A and audio- 
video amplifiers, requires 10 ^^ inches rack space, at 

$280 560.00 

CH-3A console housing with sliders, blower and 

filter; for M16A master monitor 370.00 

CH-2A console housing, flat top, for portable Vidicon 

camera controls and power supplies 160.00 

Relay kit for remote control of slide projector, item 

4A, at $30 

PS-13 low-voltage power supply, 24-volt direct cur- 
rent, 5 amperes, requires 7 inches rack space 235.00 

K-56 Setchell-Carlson 17-inch picture monitors (cam- 
era monitors) , at $199 398.00 

K-56S Setchell-Carlson 17-inch picture and sound 

monitor (announce monitor) 214.00 

R-1 racks, with rear doors 184.00 

A-072-1 camera tripod and friction head, heavy duty. 150.00 

B-030-1 3-wheel dolly 45.00 

Senior Colortran lighting kit, code KSR 265.00 

TA-3 plug-in meter for checking power supplies and 

calibrating M16A master monitor 60.00 

SP-2 side panels for operating console lineup, left and 

right, at $5 10.00 

SP-1 side panels for R-1 rack, left and right, at $14. . 28.00 
Hewlett-Packard model 335 E TV station monitor, 
aural modulation, and aural/visual carrier fre- 
quency monitor 2,050.00 

32 1 AV12 rebroadcast receiver, VHF. Add $10 for UHF 

channel, specify channel 225.00 

33 2 635 EV microphone dynamic, omnidirectional, at 

$41.40 82.80 

33A 2 420 EV desk stand for microphone, at $12 24.00 

34 — Towers, on application 

35 — Transmission line, on application 

36 — Other accessories, on application 

Total $35,811.80 

255 



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18 


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19 


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20 


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21 


1 


22 


2 


23 


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24 


2 


25 


1 


26 


1 


27 


1 


28 


1 


29 


2 


30 


2 


31 


1 



Don Usee's I>o- it -yourself Rint 



s 



3 3 § t 5 g 5 ^ 



5SiS 






DON'T MISUNDERSTAND US, WE DON'T RECOMMEND COUNTERFEITING. 
We're talking about the best advertising medium 
on the Pacific Coast— Don Lee Radio. 

In a recent survey Dr. Ernest Dichter asked Pa- 
cific Coast merchants which radio network, in their 
opinion, people listen to most— 60% said Don Lee. 

Use the Radio Network both merchants and lis- 
teners prefer— the nation's greatest regional net- 
work—Don Lee. 

DOM luEJEi IS PACIFIC COAST RADIO 

Represented nationally by H-R Representatives, Inc. 

' 2S6 



Mogw 

UNtUNOicoj/CD/ 





RADIO 
NETWORKS 




AFFILIATED STATIONS 

OWNED & OPERATED 

STATIONS 

EXECUTIVE PERSONNEL 

U. S. A. NETWORK MAPS 





Resurgence of Network Radio 
Striking, Yet Understandable 



THE outlook for network radio is so good 
for 1957 that Dec. 28, 1956 ABC Radio 
announced an increase in network radio rates 
effective April 1, 1957. 

ABC Radio's decision to raise rates on the 
segmented programs in our Morning Bloc 
under the ABC-Dispersion Plan is based on 
the fact that progress on the road back for 
network radio can best be accelerated by pro- 
viding the industry at large with a more 
accurate reflection of the real worth of a 
network radio buy in the rates charged for 
that buy. While the ABC Radio rate increases 
are modest, they signify the increasing recog- 
nition, importance and value of network 
radio as a national medium. 

Radio has passed through a difficult period 
over the past decade because it has taken 
advertisers time to discover that $1,000 spent 
in 1956 to reach 1,500,000 homes per minute 
is an even better buy than $5,000 spent in 
1946 to reach 5,000,000 homes per minute. 
While this may seem to be a very simple 
thing to "discover," one must remember that 
the buyer of advertising has traditionally been 
used to buying something that assembles a 
crowd for him — like the high rated radio 
show of yesterday and the high rated TV show 
of today. 

In 1956, while fewer crowds were assem- 
bled at any one time by radio, radio as an 
individual listening medium followed more 
individuals than ever before — in 47,000,000 
homes with radios in 35,000,000 autos with 
radios, in 142,000,000 individual radio set 
locations throughout America. With radio 
rates lowered in keeping with the smaller 
crowds assembled, the point was finally 
reached where radio was at once broad 
enough (thanks to the phenomenal continuing 
growth of set circulation) in minute-by- 
minute cost to actually enable an advertiser 
to economically pursue the media man's 
dream of following the individuals wherever 
they are. 

o<r>o 

Moreover, this technique of mass penetra- 
tion and saturation, made possible by the 
new pattern of radio's cost and circulation 
today, furthers one of the most important 
selling techniques of advertising — namely, 
repetition. Not only does the radio advertiser 
get more homes per minute for less money 
today than he did ten years ago, he broad- 
casts his message more often, with greater 




GEORGE COMTOIS 

Vice-President, Sales 
ABC Radio Network 



frequency than ever before possible for that 
money. The advertisers who know about 
radio's change — in method of buying and 
costs of buying — are enthusiastic about radio 
because it is the most successful, economical 
medium they have ever used. Small adver- 
tisers have perhaps been the first to learn 
about radio's change and new vitality, because 
their inability to afford TV on a large scale 
has made them more expert on the use of 
radio and other media. Also, the small adver- 
tiser can usually feel results and trace those 
results to his use of radio more handily than 
the large advertiser. 

o<r>o 

The sheer weight of research evidence 
brought to bear in network radio's behalf 
has operated in the past year to saturate the 
buyers of advertising with the realization of 
network radio's strength. The demonstrable 
power of the medium has, in 1956, helped 
move network radio from the Time buyer's 
desk to the Plan Board table. Similarly, the 
advertiser is concerning himself more and 
more with his radio appropriations and not 
delegating complete responsibility for "fill-in" 
coverage. The great thing for network radio 
has been the growing realization by both 
agency and advertiser in case after case that 
with over 75% of all homes now TV-equipped 
the only way to consider network radio is 
on the basis of total U.S. homes delivered. 

The resurgence of network radio is really 
not so surprising. Actually, trade opinion on 
the value of the medium has tended to follow 
public opinion — which has certainly changed. 
Advertest Research has asked TV owners 
every year since 1949 in a continuing study 
if they think TV will replace radio and if 
they think they will continue to listen to radio. 
In 1949 52% said TV would replace radio. 
In 1956 only 11% thought so and 89% re- 
ported they will continue to listen to radio. 

In all areas, on all fronts 1957 will be 
a year of greater strength for the radio me- 
dium, greater progress for networks and 
greater rewards and advantages for those 
who make use of its facilities. 



258 



E R I C A N 

BROADCASTING COMPANY, INC. 



(XZ>0 



(A Division of American Broadcasting-Paramount Theatres. Inc.) 

7 M'^est 66th Street, New York 23, N, Y. 

Telephone Number: SUsquehanna 7-3000 

American Broadcasting-Paramount Theaters, Inc. 



Board of Directors 



Earl E. Anderson 
John Balaban 
A. H. Blank 
John A. Coleman 
Charles T. Fisher, Jr. 
E. Chester Gersten 
Leonard H. Coldenson 
H. Hugh McConnell 



Robert H. Hinckley 
Robert L. Huffines, 
William T. Kilborn 
Sidney M. Markley 
Walter P. Marshall 
Edward J. Noble 
Robert H. O'Brien 
R. B. Wilby 



American Broadcasting Company 

(A Division of American 

Broadcasting-Paramount Theaters, 

Inc.) 

Officers 

Leonard H. Coldenson President of American 

Broadcasting-Paramount Theatres and Acting 
President of the American Broadcasting Co. 

James T. Aubrey, Jr Vice President 

James W. Beach Vice President 

Alfred Beckman Vice President 

Slocum Chapin Vice President 

John Daly Vice President 

Edward DeCray Vice President 

Michael J. Foster Vice President 

Robert H. Hinckley Vice President 

Earl Hudson Vice President 

Frank Marx Vice President 

John H. Mitchell Vice President 

Simon B. Siegel Treasurer of American 

Broadcasting-Paramount Theatres & Treasurer 
of American Broadcasting Company 

Robert L. Stone Vice President 

Oliver Treyz Vice President 

Thomas Velotta Vice President 

Mortimer Weinbach Vice President & 

General Counsel 

Omar Elder Secretary & Asst. General Counsel 

Michael P. Boland Assistant Treasurer 

J. Russell Gavin Assistant Treasurer 

NEW YORK 

7 West 66th Street 

New York 23, New York 

Stephen Riddleberger Administration V.?. 



Engineering & General Service 

Frank Marx Vice President in Charge 

John Bourcier Operations Supervisor 

Engineering, Radio 

Richard Hamilton Supr. of Communications 

George Milne Traffic Coordinator 

Clure Owen Administrative Assistant 

John Preston Director of Engineering 

Facilities & General Services 

Lawrence A. Ruddell Recording Director 

Joseph J. Spagnola Director of 

Office & Studio Services 

William Trevarthen Director of 

Engineering Operations 
Reginald Willcocks Traffic Manager 

Finance 

Simon B. Siegel Treasurer of American 

Broadcasting-Paramount Theatres & Treasurer 
of American Broadcasting Company 

Michael P. Boland Assistant Treasurer 

Joseph Fitzpatrick Internal Auditor 

J. Russell Gavin Assistant Treasurer 

Edward Graessle Manager of Treasury Affairs 

Marie McWilliams Director of Personnel 

Legal 

Mortimer Weinbach V.P. & General Counsel 

Omar Elder Secy. & Asst. General Counsel 

Richard L. Freund Dir. of Labor Relations 

News, Special Events, Sports 

& Public Affairs 

John Daly.... Vice President in Charge of News 

Thomas Velotta. .Vice President b Administrative 

Officer of News, Special Events, Sports & 

Public Affairs 

Donald Coe Director of Special 

Events & Operations 

Ruth Crawford Librarian 

Francis N. Littlejohn Director of News & 

Public Affairs 
William Whitehouse Director of Sports 

Program 

Ray Diaz National Program Director 

Walter A. Gustaf son Supr. of Sound Effects 

William Hamilton. .. .Eastern Program Manager 
fames McConnochie. . . . Mgr. of Announcing Div. 
J. Ward Mitchell Mgr. of Script 



259 



AMERICAN BROAD 




..^....><- RCVCRSIBLC LINE 

*—— DIRECTIONAL-ONE WAV 

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CASTING COMPANY 



MINN. 



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AMERICAN BROAD CASTING COMPANY 




George Sax National Dir. of Program 

Operations & Cooperative Program Mgr. 
Frank Vagnoni. ... Manager of Music Division — 

Radio 
Press Iniormation 
and Advertising 

Michael J. Foster. .. .Vice President in Charge 
Press Information, Advertising 

John H. Eckstein Director of Advertising 

flank Warner Dir. Press Information 

Continuity Acceptance 

Grace Johnsen Dir. of Continuity Acceptance 

Research & Sales Development 

Dean Shaffner. . . . V.P., Research and Sales Dev. 

Edward Armsby Mgr. of Sales Development 

Lawrence Pollock Manager of Research 

Sales 

George Comtois V.P., Charge of Sales 

S. William Aronson Director of Sales Service 

Margaret Fischer Mgr. of Order Processing 

Leslie Harris Eastern Sales Manager 

Peter Wade Director of Station Clearance 

Station Relations 

Edward DsGray. .V.P., Charge of Station Relations 

CHICAGO 

20 North Wacker Drive 

Chicago 6, Dlinois 

Clar hieider National Spot Sales Mgr. 

Elliott W. Henry, Jr Director of 

Publicity & Promotion 

William P. Kusack Manager of Engineering 

Department 
Ernest Walker Sales Mgr., Centra! Division 

DETROIT 
1700 Stroh Building 
Detroit 26, Michigan 

James G. Riddell President & General Mgr. 

Robert Baker Radio Studio Manager 

Joseph C. Cassel Controller 

Harold Christian V.P. in Charge of 

Merchandising & Research 

Page Heldenbrand Promotion Manager 

Charles Kocher Chief Engineer 

Harold Neai V.P. in Charge of Radio 

Olive Davis Traffic Manager, Radio 

HOLLYWOOD 

1539 N. Vine Street 

Hollywood 28, California 

Earl Hudson Vice President 

J. Clifford Anderson. . . Director of Labor Relations 

William P. Baxley Sales Manager, KABC Radio 

Dorothy L. Brown. .Continuity Acceptance Editor, 

Western Division 
Dresser Dahlstead .... Program Manager, Western 

Division 
Ralph C. Denechand Asst. to Chief Engineer, 

Western Division 



Theodore Grenier Chief Engineer, Western 

Division 

John S. Hansen General Manager of KABC 

Allen E. Maynard Purchasing Agent and 

Building Maintenance Supervisor 

Courtney McLeod Dir. of Network Traffic, 

Station Clearance & TV Sales Service, 
Western Division 

Robert P. Myers Pacific Coast Counsel — ABC 

Daniel P. O'Reilly News Editor, Western Div. 

Florence T. Schiro Personnel Director 

John C. Wagner Controller, Western Division 

Harry Woodworth Director of Radio, Western 

Division 

SAN FRANCISCO 

277 Golden Gate Ave. 

San Francisco 2, California 

John H. Mitchell V.P. in Charge of 

San Francisco Office 

Russ Baker Program Manager 

Jon Barkhurst Dir. of Station & Program 

Exploitation 

Harry Jacobs Chief Engineer & Building 

Maintenance Manager 

Edith Kirby Traffic Manager 

David E. Lundy Asst. Sales Mgr., KGO 

Lorraine Pederson. .Continuity Acceptance Editor 

Victor Reed Manager of News & 

Special Events dr Advertising, Promotion & 

Publicity 
David Sacks. Sales Manager— KGO and KGO-TV 

Henry Saroyan Controller & Purchasing Agent 

Edward Smith Production Manager 

Mary Jean Wolf Sales Service Manager 

WASHINGTON 

1735 DeSales Street, N.W. 

Washington, D. C. 

Robert H. Hinckley Vice President in 

Charge of Washington Office 

NEW YORK 

7 West 66th Street 

New York 23, New York 

Stewart Barthelmess General Manager 

Myrtle Tower Program Director 

Robert Noble Sales Manager 

ABC RADIO STATIONS 
AFFILIATES ADVISORY BOARD 

District 1... Simon Goldman, WJTN, Jamestown, 

N. Y. 

District 2 J. P. Williams, WING, Dayton, Ohio 

District 3 Ben A. Laird, WDUZ, Green Bay, 

Wisconsin 
District 4. . .T. B. Lanford, KALB, Alexandria, Lr. 
District 4. .C. B. Locke, KFDM, Beaumont, Texas 

District 6 William Grove, KFBC, Cheyenne, 

Wyoming 

District 7 James Wallace, KPQ, Wenatchee, 

Washington 
District 8... J. S. Younts, WEEB, Southern Pines, 

N. C. 



262 



Network Radio Suits Needs 

of Major Advertising Firms 



THE trend for radio is upward. Almost 
14,000,000 new radios were sold last year 
which indicates that more listeners are listen- 
ing. More advertisers are buying time. Why? 
I think the reason is that radio has main- 
tained its unique effectiveness for entertain- 
ing, informing and persuading large audi- 
ences. Certainly, if the developments of the 
past year are a reliable barometer, the CBS 
Radio Network, in particular, has every 
reason to look forward confidently during 
the ensuing months. 

0<Z>0 

One of the first principles of advertising 
is that, in order to be effective, it must be 
repetitive and it must reach a lot of people. 
Because the radio medium does fulfill this 
function, more and more national advertisers 
are recognizing this fact, and they recognize 
further that they can secure effective adver- 
tising at the right price. 

At any given moment, for example, the 
entire nation-wide audience for radio can be 
reached only through the use of virtually all 
of the 2971 commercial AM radio stations 
deployed across the country. But how many — 
if any — advertisers can buy time on all of 
these stations on a consistent and repetitive 
basis? Here, therefore, is where network radio 
is tremendously advantageous and demon- 
strates its effectiveness. And this is why, for 
an increasing number of advertisers, the 
answer continues to lie in network radio. 
Although only about 42 per cent of the com- 
mercial radio stations are affiliated with net- 
works, these network stations account roughly 
for about two-thirds of the families listening 
to week-day, mid-day radio — a formidable 
percentage figure. 

0<I>« 

In this area the CBS Radio Network is 
dominant. CBS Radio's 201 affiliated sta- 
tions, representing about seven per cent of all 
commercial stations in the United States, 
account for more than 26 per cent of the 
week-day, mid-day listening. This is more 
than the listening commanded by any other 
network and as much as the listening to the 
next two networks combined. CBS Radio has 
retained and has increased its audience domi- 




By 

ARTHUR HULL 

HAYES 

President 

CBS Radio 



nance because it has maintained the quality 
of its programs and has not slackened its 
alertness to listeners' tastes and preferences. 
This emphasis on the importance of program- 
ming is, in fact, the foundation on which 
CBS Radio has rested from its very begin- 
nings. And attention to programming quality 
gives advertisers access, not only to larger 
audiences, but to more responsive ones. 

0<::i» 

These factors are the basis for the con- 
fidence which major advertisers are display- 
ing in radio as a potent selling medium. CBS 
Radio, for example, can point to a number 
of tremendously important business organi- 
zations which have allocated a sizable por- 
tion of their advertising dollar to impressive 
time purchases on the network. Gross time 
purchases of a million dollars or more were 
made by the following in recent months: 
Colgate-Palmolive, $3 million; Lever Broth- 
ers, $3 million; Slenderella International $1 
million; Standard Brands, $lVi million; Scott 
Paper Co., $1,000,000. In addition, time pur- 
chases from the CBS Radio Network in- 
cluded renewals by such companies as Chev- 
rolet, Delco, Brown & Williamson and the 
Wm. Wrigley Co. Where such advertisers 
lead, it is inescapable that others follow. The 
reason is simple: it's good business to buy 
radio! 

(XI>0 

The final barometer of advertising interest 
in network radio is the fact that, at this 
writing, 91 per cent of the CBS Radio Net- 
work's daytime programming is sold out — 
an improvement of more than 100 per cent 
on the status which was reported six months 
ago. 

There can be little doubt about radio's 
continued growth and vitality. Certainly the 
developments of the past year seem to be 
a reliable indicator toward the continued 
growth and health of radio, both for 1957 
and the years beyond. 



263 



CBS 



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CBS RADIO NETWORK 




CBS 



CBS, INC. 

RADIO DIVISION 



6<r>o 



Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 
Telephone: PLaza 1-2345 

Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 
CBS. INC. 



William S. Paley.. 
Leon Levy 
Samuel Paley 
J. A. W. Iglehart 
RalpJi F. Colin 
Frank Stanton 
Edward R. Murrow 
lames B. Conkling 



Chairman 

). L. Van Volkenburg 
Rdbert A. Lovett 
Charles F. Stromeyer 
Arthur Hull Hayes 
H. C. Bonfig 
Millicent C. Mcintosh 



OFFICERS 

William S. Paley Chairman of the Board 

Frank Stanton President 

H. C. Bonfig Vice President 

James B. Conkling Vice President 

William C. Fitts, Jr Vice President 

Peter C. CoMmark Vice President 

Lewis Cordon Vice President 

Ralph Hardy Vice President 

Arthur Hull Hayes Vice President 

Clarence H. Hopper Vice President 

Lawrence W. Lownnan Vice President 

Sig Mickelson Vice President 

RtcthaTd S. Salant Vice President 

Charles F, Stromeyer Vke President 

J. L. Van VoHcenburg Vice President 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

Art4i'in- S. Padgett General Auditor 

ftarold Lang Assistant Treasurer 

Walter J. Hungerford Assistant Secretary 

Richarid W. Jencks Assistant Secretaiy 

MiitM K. NtiMian Assistant Secretary 



CBS RADIO DIVISION 
Officers 

Arthur Hull Hayes President 

James M. Seward Executive Vice President 

H. Leslie Atlass Vice President in 

Oharge of Central Division 

Howard C. Barnes .... Vice President in Charge 

of Network Programs 

I. S. Becker Vice President in Charge 

of Business Affairs 

Jules Dundes Vice President in Charge of 

Station Administration 

William Froug Vice President in Charge 

of Network Programs, Hollywood 

Horace R. Cuillotte Vice President in 

Charge of Operations 

Louis Hausman Vice President in 

Charge of Advertising and Promotion 

Jolhn J. Karol Vice President in 

Charge of Network Sales 

William A. Schudt, Jr Vice President in 

Charge of Station Relations 

Ceraidine B. Zorbaugh Vice President and 

General Attorney 

Walter P. Rozett Director of Adminstratve 

Operatons 

Accounting 

George B. Stadtmuller. . . .Director of Accounting 



Business Aficdrs, Network Program 

I. S. Becker Vice President in Charge 

Preston Pumphrey Asst. to V.P. 

Sherman McQueen Asst. Dir., Hollywood 

Anne Nelson Director of Business Affairs, 

Hollywood 

Editing 
Don BaH Diroctoi 



266 



Legal 

Ceraldine Zorbaugh V.P., General Attorney 

Robert Danne Asst. General Attorney 

Network Programs 

Howard C. Barnes Vice President, Network 

Programs 

Gerald Maulsby Manager of Network 

Bro<adcasts 

Harlan Dunning Program Supervisor 

James Fasset Supervisor of Music 

Charles Monroe Director, Program Writing 

Network Sales 

Joihn Karol Vice President in Charge of 

Network Sales 

Ben S. Lochridge Network Sales Manager 

William W. Firman Eastern Sales Manager 

Frank Nesbitt. . . Director of Sales Development 

Edward E. Hall Business Manager of Network 

Sales 
Lillian Selb. . . .Manager, Contracts and Estimates 
jack Martin Manager, Sales Service 

Pacific Coast Office 
Jack Donahue Sales Manager 

Chicago Office, 410 ^Cchigan Ave. 

Roger K. Huston Manager 

Los Angeles Office. 6120 Sunset Blvd. 
Jack Donahue Manager 

San Francisco Office, Palace Hotel 

Robert Price Manager 

Detroit Office, Fisher Bldg. 

Alexander Knox, Jr Manager 

News and Public Affairs 

Sig Mickelson Vice President in Charge 

John F. Day Director of News 

Irving Citlin Director of Public Affairs 

George Crothers Dir. of Public Service 

Broadcasts 

Robert Skedgell Assistant Director of News, 

Radio 
John Jefferson. . .Assistant Director, Public Affairs 



Theodore Koop Director of News and 

Public Affairs, Washington 

William C. MacPhail Director of Sports 

Helen Sioussat Director of Talks 

Lewis Shollenberger Director of Special 

Events, Washington 

Operations 

Horace Guillotte Vice President in Charge 

James Sirmons Manager of Network 

Operations 

Davidson Vorhes Manager, Technical 

Operations and Chief Engineer, WCBS 
Julius Mattfield Director of Music Library 

Lucile Singleton Manager of Record and 

Script Library 

W. C. Harrington. .. Manager, Music Clearance 

Albert Bryant Manager, Office Services 

Laurette Banks. .. Supervisor of Ticket Bureau 



Press Information — Audience 
Promotion 

Charles S. Steinberg Director 

Lloyd Brownfield Director of Press 

Information, Hollywood 

Sid Garfield Director of Exploitation 

Anne Harding Manager, Service Division 

Raymond Hughes. . . .Manager, Magazine Division 

Howard Berk Trade News Editor 

Melvin Spiegel Manager 

CBS-OWNED STATIONS 

WCBS and WCBS-FM 

485 Madison Ave., New York 22 

Carl Ward General Manager 

George E. Hurst Sales Manager 

Sam Slate Program Manager 

Dave Driscoll Director of News and 

Public Affairs 

Murray Cross Promotion Manager 

Milton Rich Manager, Press Relations 

ECBS and KCBS-FM 

Palace Hotel , San Francisco 5 

KCBS and KCBS-FM 

Henry Untermeyer General Manager 

Roland Kay Sales Manager 

Evelyn Clark Promotion Manager 

Pede Worth Program Director 

Don Mozley News Director 



267 



KMOX 

401 S. Twelfth Blvd., St. Louis 2 

Robert Hyland General Manager 

Charles Burge Sales Manager 

Mark Russell Program Manager 

Foster Brown Promotion Manager 

Frank Zwgart News Director 

KNX and KNX-FM and 

Columbia Pacific Network 

6121 Sunset Blvd., Los Angeles 28 

Bert West General Manager 

Donald Ross Sales Manager 

Robert Sutton Program Manager 

John Asher Promotion Manager 

John Beck News Director 

Maury Webster Director of Operation 

WBBM and WBBM-FM 

410 N. Michigan Ave., Chicago 11 

H. Leslie Atlass Vice President in Charge 

of Central Division, General Manager of WBBM 

E. H. Shomo Assistant General Manager 

James Hensley Sales Manager 

Thomas A. Bland Program Director 

C. W. Doebler Promotion Mainager 

Will Carry News Director 

WEEI and WEEI-FM 
182 Tremont St., Boston 12 

Thomas Gorman General Manager 

Robert Sinnent Sales Manager 

Ken Ovenden Program Manager 

Joseph Cullaine Promotion Manager 

Charles Ashley News Director 

HOUSEWIVES' PROTECTIVE 
LEAGUE PRODUCTIONS 

Edward W. Wood jr.. .General Sales Manager and 
General Manager, HPL Program Services inc. 

CBS RADIO SPOT SALES 

Gordon Hayes General Manager 

Milton F. Alllston Eastern Sales Mgr. 

Ray Kremer Manager, Sales Department 

Rkliard Hess Research Manager 

Fred Heywood Sales Promotion Manager 



Chicago Office, 410 N. Michigan Ave. 

Thomas Peterson . .Western Sales Manager 

Atlanta Office, 800 Peachtree St. 

George R. Swearinger, Jr Sales Manager 

Detroit Office, Fisher Bldg. 

Ralph H. Patt Sales Manager 

Los Angeles Office, Columbia Squar* 

Roland H. McClure Sales Manager 

San Francisco Office, Palace Hotel 

Byron Nelson Sales Manager 

Station Relations 

William A. Schudt, Jr V.P. in Charge 

Eric Salline Manager 

Research 

Harper Carraine Director of Research 

Edward Reeve Sales and Prv>motion 

Research Manager 

Howard Miller Manager, Coverage and 

Marketing Research 



Sales Promotion and Advertising 

Louis Dorfsman Director 

Murray Salberg Manager of Program 

Promotion 

Arnold Benson Director Station Promotion 

Service 

Richard Golden Director, Network Sales 

Presentations 

Edward Kaytin Associate Director, 

Network Sales Presentations 

Naomi Andrews Network Copy C*ief 

Irving Miller Director, Art Service, 

CBS-Owned Stations Promotion 

Joseph Tole Production Manager 



268 



Network Radio Structure Seen 
as Filling Manifold Needs 



RADIO'S resurgence is the misnomer that's 
making the rounds. 

It is not a resurgence. Dictionaries define 
the word as a "rising or a tendency to rise." 
And where radio is concerned that is defin- 
itely incorrect. 

The phrase that should be used these days 
is "radio's recognition." For that is what we 
have today — a recognition by all advertisers 
that radio is the big medium for flexible and 
elastic impact on the biggest possible mass 
audience in the world. And it is done by 
network radio at a minimum in cost. 

0<Z>0 

This year 1957 actually marks a carry-over 
of a rekindled interest by national advertisers 
in network radio's commercial impression 
impact. This closer attention to network 
radio's potentials became markedly apparent 
in 1956 when our own Research Department 
checked the commercial minute impressions 
on network radio ordered over a specified 
period of time that year against a similar 
period in the preceding year 1955 — and 
showed there was a big increase. 

I have constantly harped on the fact that 
network radio's big problem was the simple 
fact it was being eclipsed by network tele- 
vision. And, taking my theme from Mark 
Twain's famed Connecticut Yankee story, I 
point out these days that network radio's solu- 
tion to the problem is to remove itself from 
the picture medium's shadow. 

We did that in 1956. And we are setting 
our sights not to increase that campaign 
throughout 1957 and the years ahead. We 
know we're on the right track. 

0<:X) 

We have many criteria to prove our points. 
Firstly, last year appliance makers made and 
sold twlct as many radio sets as they did 
television. As I noted above, last year more 
and more advertising agencies began counsel- 
ing clients to spread advertising dollars more 
sagely by increasing allocations for network 
radio. We know, too, that now as never 
before the great American public is a mobile 
force — constantly on the move via new cars 
and newer highways. 




By 
JOHN B. POOR 

President 

Mutual Broadcasting 

System 



All these are signs of the times that none 
of us — whether we be network operators, 
affiliates or national and regional advertisers 
— can overlook. Americans are moving out 
of their homes these evenings. They're travel- 
ing. They're attending drive-in theaters and 
enclosed theaters. They're visiting people. 
They've stopped hibernating. 

And wherever they go there's radio. When 
these words are printed there will be upwards 
of 150 million radio sets in use throughout the 
country. There are more than 40 million 
radio-equipped cars, trucks and busses. It's 
the biggest mass audience in the world. And 
it can only be reached by radio — with net- 
work radio most efficient in this process. 

There are skeptics who talk down the ad- 
vantages of network radio. Fortunately, they 
are few today. 

I have seen at first hand that local pro- 
gramming kept strictly on a local level has 
manifold limitations and is far from the 
answer to good programming, economically 
sound and progressive radio programming. 

0<Z>0 

That has to be an interlocking of local 
interests between the specifics for neighbor- 
hood (areas of 100 to 200 square miles withit 
the radial transmitting distances of average 
a.m. stations) and local programming and 
the spectacular, colorful broadcasting that 
radio listeners have come to depend on these 
days — the type of interstudded programming 
that only a network can provide. 

Only a network can go round the world — 
for news where it is actually happening — 
for events as they actually occur. This is net- 
work radio's big plus. 

And never again in our lifetime will we 
see it overshadowed. 



269 



' Sivvnah 
Ilitesboto 

Tnsmiiton 



ILLINOIS 

HKRO Cuts 

KLS Criici(» 

WJPF Hiftin 

•IRL Pmiii 

•CVS Spii«[ti»ld 

INDIANA 

WKJG FvitWiyni 

ifBtf Indianipolli 

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VSAL Lotmipoit 

WJVA Soulh Bend 

HAOV Vinctnnit 



lOHA 

KCftG Ctdltftwtdl 

KROS Ctlnlan 

KJTT Oivtnpoit 

KNOM OttUDtnei 

WDBQ Dubvque 

KVFO FoitDodit 



KANSAS 

KFRM ConcDKtii 

KGKO Da<]t»City 

KVOE Efflpotii 

KWGB Goodland 

KINO lndfpendCAC« 

KSAL Sllina 

KTOP TopeH 

KAKE "icfiila 



WCei. Btntan 

VIL8J Bowling Gtti 

WCTT Cotbin 

WHIR Danville 

WFKV Ftanklod 

WHLN Harlan 

WKIC Hazaid 

WVLK Lcilflilon 

WGRC Louiinlle 

WFTM May»lll( 

WOMI Owneiboto 

WSIP Painlwille 

WPKE Pikcville 

WEKY Ricnmond 

WSFC Someijt' 



LOUISIANA 

WAFB Baton Rougt 

KEUN Eunice 

KJEF J»nn.n£i 

KAOK LakeChailes 

KLIC Monroe 

KNOC NalcKiloches 

WTPS Key. Orleans 

KENT Shreveporl 



WFAU Augusra 

WABI Bjogoi 

WIDE Biddcford 

WCOU Lewisron-Aubvin 

WPOR Portland 



WWIN Balti'noie 
WJEJ Hagerslown 
WBDC Salisbury 

MASSACHUSETTS 

WNAC eoilon 
WALE Fall Rivet 
WEIH Filchbuig 
WHAI Greenlield 
WLLH Lowdl-Laoience 
WNBH New Bedford 
WBRK Plllilielt) 
WMAS Spiineneld 
WARE Ware 
W0C8 West Vsmoutt 
WAAB Worceslei 



MICHIGAN 

WAT2 Alpena 

WBCK Battle Creei 

WATT Cadillac 

CKLW Detroit 

WDBC Eicanaba 

WBBC Flint 

WKHM Jachson 

WOUJ Marquette 

WUBN Petoskey 

WSGW Satinaw-Say Cil' 

WTCM TraverieCily 



MINNESOTA 

KAUS Auilin 

KeUR Benidll 

WDSM Dululh-SupeiK 

WEVE Eveleth 

KSUM Faiinonl 

KGDE Fergus Falll 

KOZY Grand Rapr(> 

WISK SI, Paul 

KWAO Wadena 



MISSISSIPPI 

WLOX Biloii-Gullpor' 

WJUB Biooktiaven 

WROX ClirkidalF 

WCJU Columbia 

WCBI Columbus 

WCUA C<r(in1li 

WJPR Gieenvllle 

WNAG Grenada 

iHsr Halhesbuir 

IRBC Jackson 

WLAU Lautel 

WNAT Halchei 

WELO Tupelo 

WQBC VicVtbuii 



MISSOURI 

KFVS Cape Girardeau 
KFMO Flat River 
KHMO Hannibal -Quinc) 
KWOS JelleijonCity 
WM6H Jorim 
KMBC Kansas Crt> 
KLWT Lebanen 
KXEO Heirco 
KFEQ II. Joseph 

KORO Sedaira 
KICK Spilflifield 



MUTUAL BROAb 




KBMY BillinEi 

HOPR Bulle 

KMON Great Falls 

HOIM Havre 

KCAP Helena 

KGEZ Kalrspell 



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KBON OffliA* 
KVHC O'Neill 

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KICA Ctovis 
KVBC Faminilon 
KWER Hobbt 
KOBE Lis Cfliees 
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NORTH DAKOTA 


HEW YORK 






KOLR Devils Lake 


iOKO Alban, 


KVOX Fiitoliioorehead. 


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KNOX Ciand Forts 


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WLEA Komell 




WJOC Janesio-n 


WQEX CfiillicoKK 


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WSRJ Cleveland 


WOR No Voil 


WIRO Iron Ion 


WSLB 0(4enilwi| 


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WIftY Plallsbuii 


WLEC S«i dusky 


WBBF Rocheiler 


WSTV Sfeubenville 


WKflL fiome-Utic* 


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NORTH CAROLINA 








WLOS Asheville 


KWON Bartlesville 


HBBB BurlinEton 


KRHD Duncvi 


WIST Charlotle 


KASA Elk City 


WBLA ElinbtlMown 


KOCY OUado-aCity 


WFftC Fayelteville 


WBBZ Pone, dry 


WG6G Greensboio 


kGFF ShaKnee 


WGTC Greenville 


KO«E Tuls* 


WHNC Henderson 




WjrtC Jacksonville 




■LOE Ltakiriire 


OREGON 


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tlSB Lanberton 


KWtL Albany 


WSYD Mt.Ai(y 


KWIH Ashland 


WHIT HewBem 


KAST Astoria 


WK1» Raleiifi 


KBNO 8Bid 


■CBT RoxokcRioidi 


KOOS CaeiCity 


«TP Satislwrr 


KORE En|M( 


WOHS Shelby 


KUIN GintsPass 


WENC Whiteville 


Kfit Kluath Falls 


WGNI Wilminglon 


KPDJ Portland 


IVOT Wilson 


KRXL Rosebvrt 



CASTING SYSTEM 



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■ACC ChttivtooE* 

•JZU Ciartsville 

•BAG Cicvetvd 

■KRU C«tiii>>>a 

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■HAL Srielbfiille 

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TEXAS • 

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KVLF Alpine 

KAUQ Aatiillo 

KVET Ansliii 

MOX Bar Cilr 

kTXC BitSpting 

KHUZ BoifCt 

KeiD BlOMIMMd 

KORA ertu 

RETS CoipM Cknid 

KANO CoiscMi 

IRR Olllu 



KEPO EFPasa 

KFJZ Fflillcitt 

KNAF Frc4t(iattuif 

KGVL Ctrainlle 

KTHT KMitoa 

HSAU Kualmlle 

KLEK KillM* 

KVOZ Uieda 

KTRE UlkiB 

kRIO HcAlia 

KVKM lisaabast 

KRIG Odctu 

KNET PalMbM 

KPOH Paapa 

KIUK Pecoi 

REYE PwTle* 

KVOP Pramifiea 

KPAC PertAfBsi-Beawsal 

KUAC Saa Aatoaio 

KRRV Snenaa-OMMten 

Ksnr Uioti 

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KSST :«tohD( S>(iiip 
KOST Tciaftao* 
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BROADCASTING SYSTE 



(KIX) 



Executives and Staff 

1440 Broadway, New York 18, N. Y. 

Telephone: LOngacre 4-8000 



Executive Personnel 



Board of Directors 



Thomias F. O'Neil Chairman 

Etbert M. Antrim WON, Chicago, 

Vice Chairman 
Wriler H. firown. . .Don Lee Network, Hollywood 

Cordon Cray WOR— WOR-TV Division 

Benedict Cimbel, Jr WIP, Philadelphia 

loiw B. Poor MBS, N. Y. 

Ward D. Ingrtm .... Don Lee Network, Hollywood 

J. Glen Taylor RKO Teleradio Pictures, Inc. 

Robert A. Sohmid MBS, N. Y. 



Office Management 



Patrick Winkler Director of Personnel, 

Purchasing and General Auditor 

Ole Morby Business Manager 

Adolph Opfinger Labor Negotiations 

Gaile Dody Supervisor, Central Steno 

Margaret Lanigan. .Supervisor, File and Reception 
Audrey Zelner. .. .Supervisor, Listeners' Service 
Augusta Hall Telephone Supervisor 

Margaret Riordan Supervisor, 

Wire Communications 



Officers 

Thomas F. O'Neil Chairman of the Board 

Elbert M. Antrim. . . .Vice Chairman of the Board 

|ohn B. Poor President 

Brad Simpson Assistant President, 

Programming Director 

George R. Ruppel Vice President, 

Treasurer-Controller 

Wendell B. Campbell Vice President, RKO 

Teleradio Pictures, Inc., in Charge of Network 

Sales 

Richard ). Puff.... Vice President in Charge of 

Advertising, Public Relations and Research 

Robert W. Carpenter. .Vice President in Charge 

of Station Relations 

J. Glen Taylor Vice President 

Carroll Marts Vice President in Charge, 

Midwest Division 

Sidney P. Allen Vice President in Charge, 

Eastern Division 

Elisha Coldfarb Secretary 

William M. Regan Assistant Secretary 



Legal Counsel 

Keith Miaisters, Andrew C. Hamiliton, Percy H. 

Russet, Jr of Kirkland, Fleming, Green, 

Martin & £llis, Washington, D. C. & Giicago 

Elrsiba CoWfai4> MBS. N. Y. 



Program 

Brad Simpson Director of Programs 

Harold M. Wagner Manager of Program Oper. 

Robert Maley. Director of Radio and TV Clearance 

Ann Brown Music C«pyri^ Supervisor 

Nathan Albra'mson .... Manager of Entertainment 

Bureau 

John D. Whitmore Exec. Producer 

in Charge of News and Special Events 
Art Gleeson Director of Sports 

Station Relations and Engineering 

Robert Carpenter. .Vice President in Charge of 

Station Relations 
Charles King Director of Station Relations 



272 



John Hayes Director of Recording 

Leslie Learned. . Manager of Engineering Traffic 



Adverlising, Public Relations 
and Research 

Richard Puff Vice President in Charge 

Harold Cold Director of Press Information 

and Audience Promotion 

R. Jackson Foster Manager of Graphic 

Presentations 

Nathan Stone Manager of Research 

John McTigue Sales Presentations 

Soles 

Wendell B. Campbell Vice President, 

RKO Teleradio Pictures, Inc., in Charge 

Sidney Allen V.P., Eastern Division 

Carroll Marts V.P., Mid-Western Division 

Sally Josephs Manager of Commercial 

Operations 



Washington 

Robert Hurleigh Director of Washington 

Operations 
Jack Certr.Asst. Director, White House Liaison 



Chicago 

Carroll Marts V.P. in Charge 

Virgil Reiter Midwest Sales Manager 

George Herro, Tom Henry .. Account Executives 
Dorothy Reynolds. Midwest Sales Service Manager 

Myrtle Coulet Office Manager and 

Program Traffic 

Joseph Savage Mgr., Presentations and 

Public Relations Rep. 



Los Angeles 

Bill Barron Director of Public Relations, 

Don Lee Network 

Phyllis Doherty.... Yankee P. R. Chief (Boston) 



Mutual Affiliates Advisory Conunittee 

Sam W. Anderson KFFA, Helena, Ark. 

Edward Breen KVFD, Ft. Dodge, Iowa 

Wiliard Deason KVET, Austin, Tex. 

Victor C. Diehm WAZL, Hazleton, Pa. 

Edward H. Dunbar WBBQ, Augusta, Ga. 

T. E. Gibbons WAFB, Baton Rouge, La. 

Cecil Heftel KLO, Ogden, Utah 

Donald J. Horton WVLK, Lexington, Ky. 

E. Z. Jones WBBB, Burlington, N. C. 

Mike Layman WSFC, Somerset, Ky. 

Richman G. Lewis KTRE, Lufkin, Tex. 

Ralph McElroy KWWL, Waterloo, Iowa 

Wayne Phelps. .. .KALG, Alamogordo, N. Mex. 
Berton Sonis WTIP, Charleston, W. Va. 

RKO TELERADIO PICTURE, INC. 
(General Teleradio Division) 

Directors 

Thomas F. O'Neil 
Daniel T. O'Shea 
Charles L. Glett 
J. Miller Walker 
John B. Poor 
Wiliet H. Brown 
William H. Clark 
Joseph J. Laub 

Officers 

Thomas F. O'Neil. ... Board Chairman, President, 

Treasurer 

John B. Poor Vice President 

Wiliet H. Brown Vice President 

Norman Knight Vice President 

George Steffy Vice President 

Gordon Gray Vice President 

Robert Leder Vice President 

Robert Manby Vice President 

Wendell B. Campbell Vice President 

Robert F. Hurleigh General Manager, WGMS 

Bertram Lebhar General Manager, WEAT 

John Hayes General Manager, Recording 

Division, New York 



273 



This is the Southeaslern j 

New England Market... 810,700 Homes! 




WJAR-TV Channel 10 

Reaches More of These Homes 
Every Day Than Any Other 
Television Station? 




wjar-tv 



CHANNEL 




Represented by 
WEED Television 



PROVIDENCE, RHODE ISLAND 

A service of The Outlet Company 



274 



Turnabout in the Fortunes 

of Network Radio Described 



THE miraculous turnabout in the fortunes 
of network radio that has occurred during 
the past few months is definitely not a matter 
of luck, the failure of competition, or the 
charity of advertisers and agencies. It is the 
result, we at NBC think, of identifiable, meas- 
urable causes, all of which contribute in vary- 
ing degrees. As I see it, there are seven forces 
which have brought about the greatly im- 
proved atmosphere for network radio. You 
can weigh them according to your own ori- 
entation: 

1. Stability of Audience — Television 
smashed into radio nine years ago with dev- 
astating effect, particularly at night. Night- 
time radio lost 69% of its audience to tele- 
vision. To a lesser degree, daytime radio was 
affected. About 27% of radio's daytime au- 
dience was lost to television. But happily, the 
decline in radio audiences was arrested about 
18 months ago, and audience levels stabil- 
ized for six months, then started a gradual, 
small increase. Network radio rates, however, 
declined faster and for a longer period than 
audience levels, resulting in the phenomenon 
of an underpriced national advertising me- 
dium. 

(KOO 

2. Research — Leading national advertisers 
have completed research studies which have 
had a drastic effect on their thinking. One 
large soap company conducted a continuing 
research project over a two-year period and 
made a discovery which led to their purchase 
of $4,000,000 in network radio. Other re- 
search is now underway, and we believe the 
conclusions are inevitable — that as a supple- 
ment to an existing campaign, network radio 
is definitely superior to any other medium — 
television, print or newspapers. 

(KZX) 

3. Merchandisability - — ^This is an intang- 
ible, but it certainly should be considered. 
For more than six years television has had 
an almost unique explosive power with ele- 
ments of the distributive and retailing trade. 
Almost any television caused excitement 
among a sales force and the trade. And no 
radio advertising had much effect in exciting 
the trade. This feverish excitement has run 
its course, and television no longer com- 
pletely dominates the scene. 

4. Economics of Television — The rising 
costs of television have militated against con- 
tinuity for many advertisers. There is con- 
siderable concern about the "valleys of for- 
getfulness" between television exposures. 
Network radio is being used by bellwether 
advertisers to bridge the gaps between tele- 




By 

MATTHEW J. 

CULLIGAN 

Vice President 

NBC Radio Network 



vision exposures and print exposures in weekly 
and monthly magazines. 

5. New Equipment — A whole new area of 
service to the public is being opened via new 
radio equipment — such as the NBC Hot Line 
Service which restores to the American scene 
the electronic equivalent of the old news- 
paper's EXTRA, which was relegated to the 
graveyard by the speed and flexibility of ra- 
dio news coverage. 

(XZ>0 

6. Need for Networks — In recent months 
there have been ringing confirmations of the 
need for radio networks bv the people whose 
opinions really matter. Our NBC affiliates 
demonstrated this beyond all doubt by ac- 
centing a change in network option time, per- 
mitting us to take under network option the 
first five minutes of every hour from 7:00 
A.M. to 1 1 :00 P.M. Advertisers and agencies, 
recognizing network radio as a supermarket 
way to buy, have shown their support by 
some recent purchases of network radio. 

0<Z>0 

7. "Imagery Transfer" — And finally, a con- 
cept . . ."Imaaery Transfer." which struck 
saarks immediately among the be<:t minds in 
the advertising business. The NBC Radio 
Network has undertaken a detailed study of 
"Imagery Transfer" and will shortly Dublish 
a book, called "The Scientific Basis for Im- 
agery Transfer." The net effect of Imagery 
Transfer will be, in my judgment, the accept- 
ance of network radio as a necessary part of 
anv balanced national advertising campaign. 

I would like to make three predictions 
about Network Radio. 

1., Network Radio will be with us at least 
as long as any present major advertising me- 
dium — including television, magazines or 
newspapers. 

2. The period between the Fall of 1956 
and the Sprine of 1957 was the turning point 
in the trend of Network Radio. 

3. New radio audience research will be de- 
vised in 1957 which will for the first time 
illuminate the true audience levels of radio, 
including portable sets in the home, car radios 
and out-of-home portables. 



275 



NATIONAL BROAD 




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NATIONAL 

BROADCASTING COMPANY, INC. 



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30 Rockefeller Plaza, New York 20, N. Y. 

Telephone: Circle 7-8300 

Registered Telegraphic Address: NATBROCAST NEW YORK 



BOARD OF DIRECTORS 



Uihn T. Cahill 
G(art«s R. Demny 
Frank M. Folsom 
Kwry C Hagerty 
George L. Harrison 
|ose{>h V. Heffernan 
Mrs. Douglas Horton 



Harry C. Ingles 
Charl«s 6. JoUiffe 
Edward F. McCrady 
William E. Robinson 
Riob«rt W. Sarnoff 
David Sarnoff 
Walter Bedell Smith 



John K. West 

OFFICERS 

Robert W. Sarnoff President 

David C. Adams Executive Vice President 

Harry Bannister Vice President 

Hugh M. Beville Vice President 

Kenneth W. Bilby Vice President 

J. M. Clifford Executive Vice President 

Charles H. Colledge Vice President 

Matthew J. Cuiligan Vice President 

Michael H. Dann Vice President 

Jerry A. Danzig Vice President 

James E. Denning Vice President 

Charles R. Denny Executive Vice President 

Sydney H. Eiges Vice President 

Thomas E. Ervin Vice President 

William R. Goodheart, Jr Vice President 

Richard H. Graham Vice President 

Andrew L. Hammerschmidt Vice President 

William S. Hedges Vice President 

Joseph V. Heffernan Vice President 

Jules Herbuveaux Vice President 

Edward R. Hitz Vice President 

Robert E. Kintner Executive Vice President 

Robert F. <Lewine Vice President 

Thomas A. McAvity. . . .Executive Vice President 

Thomas C. McCray Vice President 

William K. McDaniel Vice President 

Thomas B. McFadden Vice President 

Richard A. R. Pinkham Vice President 

E. Earl Rettig Vice President 

Frank M. Russell Vice President 

Emanuel Sacks Vice President 

Thomas W. Sarnoff Vice President 

Walter D. Scott Vice President 

Carleton D. Smith Vice President 

Carl M. Stanton Vice President 

Davidson Taylor Vice President 

Mort Werner Vice President 

John K. West Vice President 

Lloyd E. Yoder Vice President 



William A. Williams Assistant Treasurer 

George D. Matson Controller 

John Q. Cannon Secretary 

Paul B. Lynch Assistant Secretary 

John V. Shute Assistant Secretary 

Raymond E. Simonds Assistant Secretary 



DIVISION AND DEPARTMENTS 
EXECUTIVE DIVISION 

Robert W. Sarnoff President 

Thomas A. McAvity Exec. V.P., Staff 

Joseph V. Hefferman Staff Vice President 



ADMINISTRATIVE DIVISION 

J. M. Clifford Executive Vice President, 

Administration 



Controllers Deportment 

George D. Matson Controller 

Aaron Rubin Assistant Controller 

Robert H. Barnaby. .. .Manager, Capitol Budgets 
Helen Davis. . . .Manager, General Office Services 
Dick T. Hollands. . . .Manager, Operating Budgets 
and Financial Evaluation 
Charles J. Ochsenreiter. . . .Manager, Audits and 

Systems 

Richard J. Raburn, Jr Chief Accountant 

Andrew L. Hammerschmidt. .. .V.P., Engineering 
and Facilities Administration 

Joseph J. Arnone Manager, Design and 

Construction 

William A. Clarke Manager, Engineering 

Administration and Services 

George K. Graham Liaison Engineer 

Raymond F. Guy Director, Radio Frequency 

Engineering 
Albert Humbert. .Manager, Building Maintenance 

Edward M. Lowell Manager, Administration 

Robert F. McCaw Director, Facilities 

Administration 

George M. Nixon Director, Engineering 

Development 

Chester A. Rackey Director, Audio-Video 

Engineering 



278 



Integrated Services Department 

William S. Hedges V.P., Integrated Services 

Edwin L. Dunham Mgr., Music Library and 

Services 

Willard Freeh Chief Accountant 

Mildred Joy Chief Librarian 

J. Robert Myers Manager, Traffic 

Legal Department 

Thomas E. Ervin Vice President and 

General Attorney 
Joseph A. McDonald. Assistant General Attorney 

John V. Shute Assistant General Attorney 

Benjamin D. Raub Senior Attorney 

Personnel Department 

B. Lowell Jacobsen Director of Personnel 

Charles Boylan Manager, Publications and 

Communications 

David Broadfoot Manager, Salary 

Administration and Records 
Richard Connell. .. .Manager, Employee Benefits 

and Services 

William H. Craig Manager, Employment 

George H. Fuchs Manager, Labor Relations 

Dr. Bernard hiandler Company Physician 

Eugene J. Hayman. .Labor Relations Administrator 

H. 0. Lumb Manager, Personnel 

Harvey Stackman Manager, Organization 

Development 

Edwin Stolzenberger Labor Relations 

Administrator 

Drew Van Dam Manager, Training and 

Procedures 
Milton E. Williams Manager, Safety 

Treasurer's Department 

H. Earl Rettig Vice President and Treasurer 

William A. Williams Assistant Treasurer 

Operations 

Charles R. Denny Executive Vice President 

ORGANIZATIONS SERVING THE 

RADIO NETWORK 

PUBLIC RELATIONS DIVISION 

Kenneth W. Bilby Vice President for 

Public Relations 

ContinuitjT Acceptance Department 

Stockton Helffrich Director of Continuity 

Acceptance 

Carl Watson Manager of 

Continuity Acceptance 

National Advertising and 
Promotion Department 

R. A. Pinkham Vice-President, Advertising 

John Porter Manager of National Adv. and 

Promotion 
Edwin Vane. .Mgr., National Audience Promotion 

Joihn Graiham Art Director 

Donald J. Foley National Sales Promotion Mgr. 



Press and Publicity Department 

Stydaey M. Eiges Vice President in Charge 

of Press and PubKciity 
Ellis 0. Moore. .Director of the Press Department 

Mike Horton Director of Information 

Cornelius Sultivan Public Relations 

Representative 

Charles Henderson .... Dir., Radio Network Pub., 

& O Stations, NBC Spot Sales 

Milton Brown Program Publicity Manager 

Kathryn Cole Manager of Information 

William Anderson Manager of Business 

and Trade Publicity 

Sidney Desfor Mgr. Photo Unit 

Robert R. Brown .... Mgr., Institutional Publicity 
William B. Miller Night Executive Officer 

Research and Planning Department 

Hugh M. Beville. . .V.P. Planning & Development 

Dr. Thomas E. Coffin Manager of Research 

Allen R. Cooper. .Manager of Markets and Med'ia 

James Cornell Manager of Audience 

Measurement 
Barry Rumple Manager of Plans 

STATION RELATIONS DIVISION 

Harry Bannister Vice President for 

Station Relations 
Donald J. Mercer Director, Station Relations 

Technical Operations 

George MtfEtrath. Director of Technical Operations 
Reid R. Davis Manager, Television 

Technical Operations 

Arthur A. Carbade Business Manager of 

Tedhnical Operations 

Frederick G. Knopfke. .'Manager of Sound Effects 
Albert W. Protzman Supervisor, TV Studio 

Technical Operations 
Edwin Wilbur Networks Technical 

Operations Supervisor 

Talent Department 

James E. Denning. .Director, Talent and Program 
Contract Administration 

Martin J. Begley Casting Director 

Charles J. Moos. . Manager, Talent and Program 
Contract Administration 

Public Affairs Department 

Davidson Taylor.. Vice President in Charge of 

fublic Affairs 

Benjamin K. Park Director, Public Affairs 

Thomas S. Gallery Manager of Sports 

William McAndrew Director of NBC News 

Edward StanJey Manager of Public Service 

Programs 

Barry Wood Director of Special Events 

Arch Robb Mgr. of Special Events 

RADIO NETWORK DIVISION 

Matthew J. Culltgan Vice President, Radio 

Network 

Norman S. Livingston . . . Director, Radio Network 

Programs 



279 



William K. McDaniel. V.P., Radio Network Sales 

freaeric L. Norton Director, Radio Network 

Sales 

Wm. Fairbanks Eastern Sales Manager 

Howard Gardner Director, Radio Network 

Sales Development 
Robert C. Hitchens. .Sales Presentation Manager 
Sackett Miles. .. .Manager, Radio Sales Service 

and Traffic 
Theodore Zaer Manager, Business Affairs 

NBC OWNED STATIONS AND NBC 
SPOT SALES DIVISION 

Thomas B. McFadden Vice President, NBC 

Owned Stations and NBC Spot Sales 

Donald E. Bishop Director, Publicity and 

Community Services 
Thomas S. O'Brien .... Director, Business Affairs 

National Spot Sales 

John Reber Director in Charge 

of National Spot Sales 
Richard H. Close. .Director, Represented Stations 

William Buschgen Division Manager, 

Radio Spot Sales 

George Dietrich Director, Radio Spot Sales 

Mort Caffin. . .Mgr., New Business & Promotion 

WHCA— WRCA-FM, New York 

William N. Davidson General Manager 

Frederick E. Acker Business Manager 

Peter Affe. .Manager, Studio and Film Operations 
William A. Berns. . . .Manager, News and Special 

Events 
Max Buck. .Director, Advertising, Promotion and 

Merchandising 

Arthur Hamilton Station Manager 

John R. O'Keefe Publicity Director 

George C. Stevens Sales Director 

Stephen White Program Manager 

WMAQ, WMAQ-FM, Chicago 

Jules Herbuveaux V.P. & Gen. Mgr. WMAQ, 

WMAQ-FM 

Henry T. Sjogren Assistant General Manager 

John M. Keys Director, Advertising and 

Promotion 

Leonard Anderson Mgr., Integrated Services 

Ohet Campibell Mgr., Press 

Howard C. Luttgens. . . .Mgr., Tech. Operations 

Rolland J. Reichert Mgr., Operations 

Edmund Souhami Mgr., Personnel & Legal 

Harry D. Trigg Director of Programming 

Neil Murpihy Station Business Manager 

John F. Whalley Dir., Business Affairs & 

Financial Planning 

ENBC, KNBC-FM. Son Francisco 

George W. Fuerst. . . .Gen. Mgr. and Sales Mgr. 
KNBC, KNBC-PM 

Bert A. Meda' Business Mgr. 

Jack R. Wagner Mgr., Programs 

Jos. Baker Mgr., Tech. Operations 



WRG. WRC-FM, Washington 

Carleton D. Smith Vice President and 

General Manager for WRC, WRC-FM 

William E. Coyle. . . .Dir., Advertising, Promotion 

and Public Relations 

Joseph Coodf ellow Director of Sales 

James Kovach Director of Programs 

John Lavan Station Business Manager 

Leifferts A. McClelland Director of Operations 

John G. Rogers Engineer-in-Cliarge 

WRCV, WRCV-TV. Philadelphia 

Lloyd E. Yoder. . . .Vice President and Gen. Mgr. 

Stanley Broza Director, Programs 

George Mathews Business Manager 

Curtis Peck Director, Operations 

Harold Waddell Director, Radio Sales 

Theodore Walworth .... Director, Television Sales 



WASHINGTON EXECUTIVE OFHCE 

Frank M. Russell Vice President — Washington 



PACinC DIVISION 

John K. West Vice President for the 

Pacific Division 

Frank Cleaver General Program Executive 

Lewis S. Frost Manager, Radio Network 

Programs, Pacific Division 

Sheldon B. Hickox, Jr Director of Station 

Relations 

Harold Kemp General Program Executive 

John R. Kennedy Liaison Engineer 

Thomas W. Sarnoff. . . .V.P., Dir., Production and 

Business Affairs 
Ralph F. Shawhan. . . Director, Press and Publicity 
Oscar C. Turner. .. .Personnel & Labor Relations 

Mgr. 

FOREIGN OFFICES 
England 

Edwin Newman, Robert Abernathy, National 
Broadcasting Company, Inc., 2 Mansfield Street, 
London W1, England. 

France 

Paul Archinard, Leif Eid, 52 Avenue des Champs 
Elysees, Room 533, Paris 8, France. 

Japan-Korea 

George Thomas Folster, Nikkatsu Building, Num- 
ber 1-1, Yura Kucho Chiyodaku, Tokyo, Japan. 

Germany 

Frank Bourgholtzer, Press Center (American), 
APO 757, c/o PM, New York, New York. 

Rome 

Robert A. Hecox, Seconda Piano AP, Piazza Graz- 
iolo 5, Kome, Italy. 



280 



Keystone Web Services Needs 
Of Hometown And Rural America 



rpHE rich bread basket which makes up 
Home Town and Rural America is one 
of the most desirable market places in the 
nation. Its statistics alone prove that as a 
market it can scarcely be overlooked as a 
source of tremendous revenue for advertisers 
in almost every conceivable field. 28,058,420 
radio homes comprise an audience of over 
87,000,000 listeners. Included in. this group 
are over 4,000,000 farms where television is 
not a strong factor. Keystone Broadcasting 
System covers this vast market with radio 
service that has a large and loyal following. 
Keystone Broadcasting System provides the 
advertiser with access to this market that can 
be compared to nothing else available to 
him. Advertisers who have used Keystone 
are staunch advocates of the power of radio 
. . . specifically Keystone ... in Home Town 
and Rural America. 



(KTX) 



One of the outstanding advantages of Key- 
stone service to its clients is the ease and 
simplicity with which large market areas can 
be covered by the simple writing of an order. 
Keystone's administrative facilities enable 
the advertiser to choose sections of the coun- 
try as he sees fit and Keystone takes over 
from there. The programming problems and 
paper work are out of the advertiser's hair 
because Keystone's services are such that 
they are almost automatic. With more than 
920 stations in the Keystone family, it be- 
comes possible for the advertiser to choose 
where and how many stations will best fit his 
particular problem. 90 or 900, according to 




By 
SIDNEY J. WOLF 

President 

Keystone 
Broadcasting System 



the dictates of his merchandising program, 
Keystone tailors Home Town and Rural 
America to fit each individual need. 

0<=:>0 

Probably the great plus factor in KBS 
service is a tremendous extra that is pro- 
vided by the unusual effort put forth by Key- 
stone affiliates in behalf of merchandising. 
Time after time advertisers have expressed 
wonderment at the real "get up and go" of 
Keystone merchandising. This is no idle 
statement — Keystone's records are full of 
merchandising stories that are literally worth 
their weight in gold . . . and all at the local 
level where they do the most good. The un- 
usual relationship that Keystone maintains 
with its affiliates is fertile ground for mer- 
chandising growth that we believe is unpar- 
alleled in the field. 

(XIX) 

Yes, Keystone is still growing. Every year 
sees new members added to the already large 
family. And new members mean even great- 
er srvices to Keystone's present customers 
and future advertisers. Keystone is looking 
forward to 1957 as a year which will realize 
an even greater boon to Keystone clients and 
greater results from rich, enthusiastic Home 
Town and Rural America and the over 920 
Keystone affiliate stations. 



281 



KEYSTONE BROAD 



ALABAMA 

WRFS Alexander City 
WCTA Andalusia 
WANA Anniston 
WEDR Birmingham 
WEBJ Brewton 
WRAG Carrollton 
WKLF Clanton 
WKUL Cullman 
WMSL Decatur 
WXAL Demopolis 
WOOF Dothan 
WULA Eufaula 
WWWF Fayette 
WOWL Florence-Muscle 

Shoals 
WZOB Fort Payne 
WETO Gadsden 
WGYV Greenville 
WGSV Guntersville 
WJBB Haleyville 
WERH Hamilton 
WBHP Huntsville 
WPBB Jackson 
WWWB Jasper 
WMOZ Mobile 
WMFC Monroeville 
WCRL Oneonta 
WJHO Opelika 
WPID Piedmont 
WELR Roanoke 
WWWR Russellville 
WROS Scottsboro 
WHBB Selma 
WFEB Sylacauga 
WHTB Talladega 
WJDB Thomasville 
WTBF Troy 
WTBC Tuscaloosa 
WTUS Tuskegee 
WETU Wetumpka 

ARIZONA 

KCKY Coolidge 
KAWT Douglas 
KCLS Flagstaff 
KDJI Holbrook 
KNOG Nogaies 
KRIZ Phoenix 
KOLD Yuma 

ARKANSAS 

KVRC Arkadelphia 
KBTA Batesville 
KBBA Benton 
KAMD Camden 
KCON Conway 
KAGH Crossett 
KDQN De ttueen 
KDMS El Dorado 
KXJK Forrest City 
KHOZ Harrison 
KFFA Helena 
KXAR Hone 
KBHS Hot Springs 
KBTM Jonesboro 
KVLC Little Rock 
KBOK Malvern 

(Formerly KDAS) 
KVSA McGehee 
KTML Marked Tree 
KENA Mena 
KHBM Monticello 
KTLO Mountain Home 
KOSE Osceola 
KDRS Paragould 
KOTN Pine Bluff 
KPOC Pocahontas 
KXRJ Russellville 
KWCB Searcy 
KUOA Siloam Springs 
KBRS Springdale 
KWAK StuKgart 

CALIFORNIA 

KIBS Bishon 
KBMX Coalinga 
KRDU Dinuba 
KICO El Centra 
KBAB El Cajon 

(San Diego) 
KDAC Fort Bragg 
KGST Fresno 
KCVR Lodi 
KGER Long Beach 
KYOS Merced 
KSFE Needles 
KMOR Oroville 
KPRL Paso Robles 
KAFP Petaluma 
KTIP Porterville 
KBLF Red Bluff 
KVEC San Luis Obispo 
KSMA Santa Maria 
KSPA Santa Paula 
KROG Sonora 
KSUE Susanville 
KTKR Taft 
KTUR Turlock 
KUDU Ventura 



KHUB Watsonville 
KAGR Yuba City 

COLORADO 

KGIW Alamosa 
KRLN Canon City 
KVFC Cortez 
KRAI Craig 
KLIR Denver 
KlUP Durango 
KHIL Fort Lupton 

(Brighton) 
KFTM Fort Morgan 
KBNZ La Junta 
KLMR Lamar 
KLVC Leadville 
KLOV Loveland 
KSLV Monte Vista 
KOZA Pueblo 
KVRH Salida 
KCRT Trinidad 

DELAWARE 

WSUX Seaford 

FLORIDA 

WAPG Arcadia 
WTRL Bradenton 
WTAN Clearwater 
WKKO Cocoa 
WCNU Crestview 
WDCF Dade City 
WDBF Delray Beach 
WFBK Fernandina Beach 
WINK Fort Myers 
WARN Fort Pierce 
WGGG Gainesville 
WGMA Hollywood 
WJVB Jacksonville Beach 

(Jacksonville) 
WKWF Key West 
WRWB Kissimmee 
WIPC Lake Wales 
WLBE Leesburg 
WNER Live Oak 
WTYS Marianna 
WSBB New Smyrna Beach 
WTMC Ocala 
WWPF Palatka 
WD LP Panama City 
WPRY Perry 
WPLA Plant City 
WFOY St. Augustine 
WTRR Sanford 
WKXY Sarasota 
WJCM Sebring 
WSTU Stuart 
WMEN Tallahassee 
WEBK Tampa 

GEORGIA 

WAAG Adel 
WJAZ Albany 
WD EC Americus 
WGAU Athens 
WMGR Bainbridge 
WHAB Baxley 
WMOG Brunswick 
WGRA Cairo 
WCLB Camilla 
WLBB Carrollton 
WBHF Cartersville 
WGAA Cedartown 
WMJM Cordele 
WGFS Covington 
WBLJ Dalton 
WDWD Dawson 
WTAM Decatur 

(Formerly WGLS) 
WDMG Douglas 
WMLT Dublin 
WSGC Elberton 
WBHB Fitzgerald 
WFPM Fort Valley 
WGGA Gainesville 
WKEU Griffin 
WCEH Hawkinsville 
WBGR Jesup 
WLFA Lafayette 
WLAG La Grange 
WMGE Madison 
WFOM Marietta 
WMVG Milledgeville 
WMRE Monroe 
WMGA Moultrie 
WBBN Perry 
WRGA Rome 
WSNT Sandersville 
WFRP Savannah 
WWNS Statesboro 
WSYL Sylvania 
WSFT Thomaston 
WTWA Thomson 
WLET Toccoa 
WJEM Valdosta 
WVOP Vidalia 
WAYX Waycross 
WBRO Waynesboro 



WRLD West Point 
WIMO Winder 

HAWAII 

KILA Hilo 
KAIM Honolulu 

IDAHO 

KGEM Boise 
KBAR Burley 

(Formerly KBIO) 
KORT Grangeville 
KIFI Idaho Falls 
KRPL Moscow 
KWIK Pocatello 
KPST Preston 
KRXK Rexburg 
KSPT Sandpoint 
KLIX Twin Falls 

ILLINOIS 

W0K2 Alton 
WBYS Canton 
WROY Carmi 
WCNT Centralia 
WEIC Charleston 
WITY Danville 
WCRA Effingham 
WFIW Fairfield 
WEBQ Harrisburg 
WJPF Herrin 
WKEI Kewanee 
WPRC Lincoln 
WSMI Litchfield 
WKAI Macomb 
WMOK Metropolis 
WVMC Mt Carmel 
WINI Murphysboro 
WVLN OIney 
WPRS Paris 
Rockford (See 

Beloit, Wisconsin) 
Rock Island-Moline 

(See Davenport. Iowa) 

INDIANA 

WCBC Anderson 
WBNL Boonvilie 
WILD Frankfort 
WKAM Goshen 

(Formerly Warsaw) 
WITZ Jasper 
WKTL Kendallville 
WBTO Linton 
WORX Madison 
WMRI Marion 
WARU Peru 
WPGW Portland 
WSLM Salem 
WJCD Seymour 
WJVA South Bend 
WTCJ Tell City 
WWVR Terre Haute 

IOWA 

KASI Ames 
KJAN Atlantic 
KCOG Centerv^l''! 
KCHA Charles :■•: 
KCHE Cherokee 
KSIB Creston 
KFMA Davenport (Rock 
Island-Moline. Illinois 
KDEC Decorah 
KLIL Estherville 
KFAD Fairfield 
KXGI Fort Madison 
KXIC Iowa City 
KRIB Mason City** 
KLEE Ottumwa 
KJFJ Webster City 

KANSAS 

KSOK Arkansas City 
RARE Atchison 
KCRB Chanute 
KNCK Concordia 
KBTO El Dorado 
KVOE Emporia 

(Formerly KTSW) 
KM DO Fort Scott 
KIUL Garden City 
KWGB Goodland 
KAYS Hays 
KWBW Hutchinson 
KIND Independence 
KJCK Junction City 
KCLO Leavenworth 
KMAN Manhattan 
KNDY Marysville 
KNEX Mcpherson 
KJRG Newton 
KLKC Parsons 
KSEK Pittsburg 
KWSK Pratt 
KRSL Russell 
KTOP Topeka 

282 



KENTUCKY 

WBRT Bardstown 
WCBL Benton 
WLBJ Bowling Green 
WTCO Campbellsville 
WAIN Columbia 
WCTT Corbin 
WZIP Covington 

(Cincinnati, Ohio) 
WCPM Cumberland 
WCYN Cynthiana 
WHIR Danville 
WIEL Elizabethtown 
WFKY Frankfort 
WFKN Franklin 
WKAY Glasgow 
WHLN Harlan 
WHBN Harrodsburg 
WKIC Hazard 
WSON Henderson 
WKOA Hopkinsville 
WLBN Lebanon 
WLEX Lexington 
WFMW Madisonville 
WWXL Manchester 
WFTM Maysville 
WMIK Middlesboro 
WNKY Neon 
WO Ml Owensboro 
WSIP Paintsville 
WPKE Pikeville 
WPRT Prestonsburg 
WPKY Princeton 
WEKY Richmond 
WRUS Russellville 

LOUISIANA 

KDBS Alexandria 
KTRY Bastrop 
WIKC Bogalusa 
WARB Covington 
KDLA De Ridder 
WFPR Hammond 
KCIL Houma 
KLEC Jonesville 
KJEF Jennings 
KLLA Leesville 
KAPB Marksville 
KLIC Monroe* 
KMRC Morgan City 
KNOC Natchitoches 
KANE New Iberia 
KREH Oakdale 
KSLO Opelousas 
KRUS Ruston 
KBSF Springhill 
KSUL Sulphur 
KVCL Winnfield 

MAINE 

WABM Houlton 
WRUM Rumford 
WGHM Skowhegan 

MARYLAND 

WCEM Cambridge 
WAYE Dundalk 

(Baltimore) 
WPTX Lexington Park 

MASSACHUSETTS 

WREB Holyoke 
(Springfield) 
WHIL Medford (Boston) 

MICHIGAN 

WALM Albion 
WFYC Alma 
WATZ Alpena 
WLEW Bad Axe 
WBRN Big Rapids 
WATT Cadillac 
WMRP Flint 
WBFC Fremont 
WATC Gaylord 
WIKB Iron River 
WJMS Ironwood 
WJPD Ishpeming 
WKLA Ludington 
WMTE Manistee 
WDMJ Marquette 
WAGN Menominee 

(Formerly WMAW) 
WCEN Mt. Pleasant 
WMUS Muskegon 
WOAP Owosso 
WMBN Petoskey 
WHLS Port Huron 
WTCM Traverse City 

MINNESOTA 

KASM Albany 
KXRA Alexandria 
KBUN Bemidji 
KBMW Breckenridge 
WKLK Cloguet 



KROX Crookston 
KDLM Detroit Lake* 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
CFOB International Falls 
KLTF Little Falls 
KMRS Morris 
KNUJ New Ulm 
KRFO Owatonna 

(Formerlv KOBK) 
WAVN Stillwater 

(Formerly WSHB) 



MISSISSIPPI 

WMPA Aberdeen 
WBLE Batesville 
WGCM Biloxi-Gulfport 
WBIP Booneville 
WDOB Canton 
WGLC Centreville 
WROX Clarksdale 
WCLD Cleveland 
WCJU Columbia 
WCBI Columbus 
WCMA Corinth 
WMAG Forest 
WJPR Greenville 
WGRM Greenwood 
WNAG Grenada 
WFOR Hattiesburg 
WMDC Hazlehurst 
WCPC Houston 
WNLA Indianola 
WKOZ Kosciusko 
WAML Laurel 
WMBC Macon 
WAPF McComb 
WMOX Meridian 
WMIS Natchez 
WNAU New Albany 
WSUH Oxford 
WPMP Pascaqoula 
WHOC Philadelphia 
WRJW Picayune 
WSSO Starkville 
WELO Tupelo 
WQBC Vicksburg 
WABO Waynesboro 
WROB West Point 
WAZF Yazoo City 

MISSOURI 

KBHM Branson 
KG MO Cape Girardeau 
KWRT Boonvilie 
KDMO Carthage 
KGHM Brookfleld 
KCRV Caruthersville 
KCHR Charleston 
KCHI Chillicothe 
KDKD Clinton 
KBIA Columbia 
KDEX Dexter 
KREI Farmington 
KJCF Festus 
KWOS Jefferson City 
KIRX Kirksville 
KLWT Lebanon 
KTCB Maiden 
KNIM Marwille 
KNCM Moberly 
KRMO Monett 
KLRS Mountain Grove 
KBTN Neosho 
KNEM Nevada 
KWOC Ponlar Bluff 
KTTR Rolla 
KSGM Ste. Genevieve 
KSMO Salem 
KDRO Sedalia 
KICK Soringfield 
KALM Thayer 
KTTN Trenton 
KLPW Union 
KOKO Warrensburg 
KWRE Warrenton 
KWPM West Plains 

MONTANA 

KBMY Billings 
KBMN Bozeman 
KBOW Butte 
KDBM Dillon 
KBGF Great Falls 
KOJM Havre 
KCAP Helena 
KGEZ Kalispell 
KXLO Lewistown 
KPRK Livingston 
KATL Miles City 
KBTK Missoula 
KIYI Shelby 

NEBRASKA 

KCOW Alliance 
KWBE Beatrice 
KCSR Chadron 



CASTING SYSTE 



KJSK Columbus 
KHAS Hastings 
KGFW Kearney 
KLMS Lincoln 
KBRL IMcCook 
KODY North Platte 
KOGA Ogallala 
KVHC O'Neill 
KSID Sidney 
KAWL Yoric 

NEVADA 

KPTL Carson City 
KRAM Las Vegas 
KATO Reno 
KWNA Winnemucca 

NEW 
HAMPSHIRE 

WMOU Berlin 
WJWG Conway 
WLNH Laconia 

NEW JERSEY 

WLDB Atlantic City 
WNNJ Newton 
WCMC Wildwood 

NEW MEXICO 

KALG Alamogordo 
KABQ Albuquerque 
KSVP Artesia 
KAVE Carlsbad 
KLMX Clayton 
KOLV Clovis 
KOTS Deming 
KWEW Hobbs 
KOBE Las Cruces 
KENM Portales 
KBIM Roswell 
KSIL Silver City 
KCHS Truth or 
Consequences 
KTNM Tucumcari 

NEW YORK 

WMBO Auburn 

WBRV Boonville (Rome- 

Utica) 
WFLR Dundee 
WOSC Fulton 
WJOC Jamestown 
WLFH Little Falls 
WICL IVIalone 
WALL Middletown 
WIRY Plattsburg 
WNBZ Saranac Lake 
WIPS Ticonderoga 
WD LA Walton 

NORTH 
CAROLINA 

WRCS Ahoskie 
WABZ Albemarle 
WGWR Asheboro 
WBBB Burlington 
WEGO Concord 
WCKB Dunn 
WCDJ Edenton 
WCNC Elizabeth City 
WFAI Fayetteville- 

Fort Bragg 
WBBO Forest City 
WFVG Fuquay Springs 

(Raleigh) 
WLTC Gastonia 
WFMC Goldsboro 
WHNC Henderson 
WHKP Hendersonville 
WHPE High Point 
WJNC Jacksonville 
WELS Kinston 
WEWO Laurinburg 
WLOE Leaksville 
WJRI Lenoir 
WBUY Lexington 
WTSB Lumberton 
WMMH Marshall 
WMAP Monroe 
WHIP Mooresville 
WMBL Morehead City 
WPAtt Mount Airy 
WOOW New Bern 
WNNC Newton 
WKBC No. Wilkesboro 
WMSN Raleigh 
WFRC Reidsville 
WCBT Ronaoke Rapids 
WCEC Rocky Mount 
WSTP Salisbury 
WWGP Sanford 
WOHS Shelby 
WADE Wadesboro 
WLSE Wallace 
WHED Washington 
WHCC Waynesville 



WENC Whiteville 
WAAA Winston-Salem 

NORTH 
DAKOTA 

KDLR Devils Lake 
KDIX Dickinson 
KNOX Grand Forks 
KEY J JamestowJi 
KBOM Mandan-Bismarck 

(Formerly KGCU) 
KOVC Valley City 
KEYZ Williston 

(Formerly KWBM) 

OHIO 

wo HP Bellefontaine 
WILE Cambridge 
WAND Canton 
WBEX Chillicothe 
.... Cincinnati (See 

Covington. Kentucky) 
WJER Dover 
wo HI East Liverpool 
WFOB Fostoria 
WJEH Gallipolis 
WSRW Hillsboro 
WIRO Ironton 
WLMJ Jackson 
WPTW Piqua 
WLEC Sandusky 
WCHO Washington Court 

House 
WWST Wooster 
.... Youngstown (See 

Farrell, Pennsylvania) 

OKLAHOMA 

KADA Ada 
KVSO Ardmore 
KLTR Blackwell 
KWCO Chickasha 
KUSH Cushing 

(Formerly KWHP) 
KRHD Duncan 
KSEO Durant 
KASA Elk City 
KCRC Enid 
KTAT Frederick 
KGYN Guymon 
KTJS Hobart 
KIHN Hugo 
KTMC McAlester 
KGLC Miami 
KBIX Muskogee 
KNOR Norman 
KBYE Oklahoma City 
KHBG Okmulgee 
KVLH Pauls Valley 
KLCO Poteau 
KOLS Pryor 
KWSH Tri-City 

(Wewoka-Seminole 

Holdenville) 
KVIN Vinita 

OREGON 

KWIN Ashland 
KAST Astoria 
KBKR Baker 
KBND Bend 
KWRO Coquille 
KASH Eugene 
KOHU Hermiston 
KRTV Hillsboro 

(Portland) 
KLBM La Grande 
KQIK Lakeview 
KGAL Lebanon 
KMCM McMinnville 
KBOY Medford 
KSRV Ontario 
Portland (See 

(Wewoka-Seminole- 
KODLThe Dalles 

PENNSYLVANIA 

WNCC Barnesboro 
WBFD Bedford 
WLOA Braddock 

(Pittsburgh) 
WISR Butler 
WCDL Carbondale 

(Scranton) 
WESA Charleroi 
WCVI Connellsville 
WOTR Corry 
WGSA Ephrata 
WLEU Erie 
WFAR Farrell 

(Youngstown, Ohio) 
WHUN Huntingdon 
WDAD Indiana 
WADP Kane 
WACB Kittanning 
WAKU Latrobe 



WKRZ Oil City 
WPAZ Pottstown 
WPAM Pottsville 
WPME Punxsutawney 
WKMC Roaring Springs 
WKBI St. Marys 
WATS Sayre 
WMAJ State College 
WAYZ Waynesboro 
WLYC Williamsport 
WNOW York 

PUERTO RICO 

WHOA San Juan 

RHODE ISLAND 

WADK Newport 

SOUTH 
CAROLINA 

WAKN Aiken 
WANS Anderson 
WBAW Barnwell 
WBLR Batesburg 
WBEU Beaufort 
WAGS Bishopville 
WACA Camden 
WHAN Charleston 
WORE Cheraw 
WGCD Chester 
WOIC Columbia 
WDSC Dillon 
WELP Easley 
WOLS Florence 
WFGN Gaffney 
WGSW Greenwood 
WEAB Greer (Greenville) 
WHSC Hartsville 
WLCM Lancaster 
WJAY Mullins 
WMYB Myrtle Beach 
WKDK Newberry 
WTND Orangeburg 
WRHI Rock Hill 
WSNW Seneca 
WJAN Spartanburg 
WFIG Sumter 
WBCU Union 

SOUTH 
DAKOTA 

KBRK Brookings 
KIJV Huron 
KGFX Pierre 
KISD Sioux Falls 
KWAT Watertown 
KYNT Yankton 

TENNESSEE 

WLAR Athens 

WFHG Bristol (Bristol, 

Tenn.-Va.) 
WMFS Chattanooga 
WJZM Clarksville 
WKRM Columbia 
WHUB Cookeville 
WKBL Covington 
WAEW Crossville 
WDKN Dickson 
WDSG Dyersburg 
WEMB Erwin 
WEKR Fayetteville 
WHIN Gallatin 
WGRV Greenville 
WHBT Harriman 
WIRJ Humboldt 
WDXI Jackson 
WKXV Knoxville 
WLAF La Follette 
WDXE Lawrenceburg 
WCOR Lebanon 
WLIL Lenoir City 
WJJM Lewisburg 
WDXL Lexington 
WGAP Maryville 
WMMT McMinnville 
WORK Morristown 
WGNS Murfreesboro 
WNAH Nashville 
WLIK Newport 
WOKE Oak Ridge 
WTPR Paris 
WTRB Ripley 
WORM Savannah 
WEPG South Pittsburg 
WDBL Springfield 
WD EH Sweetwater 
WJIG Tullahoma 
WENK Union City 
WCDT Winchester 

TEXAS 

KVLF Alpine 
KZIP Amarillo 
KBUD Athens 

283 



KTXN Austin 
KRUN Ballinger 
KRCT Baytown 
KlOX Bay City 
KTXC Big Spring 
KNEL Brady 
KSTB Breckenridge 
KWHI Brenham 
KBOR Brownsville 
KBWD Brownwood 
KBEN Carrizo Springs 
KCTX Childress 
KSTA Coleman 
WTAW College Station 
KVMC Colorado City 
KAND Corsicana 
KIVY Crockett 
KXIT Dalhart 
KDLK Del Rio 
KDNT Denton 
KDDD Dumas 
KERC Eastland 
KBLP Falfurrias 
KFLD Floydada 
KFST Ft. Stockton 
KNAF Fredericksburg 
KBRZ Freeport 
KGAF Gainesville 
KLUF Galveston 
KCTI Gonzales 
KGVL Greenville 
KCLW Hamilton 
KPAN Hereford 
KHBR Hillsboro 
KSAM Huntsville 
KFBE Jacksonville 
KTXJ Jasper 
KMBL Junction 
KERB Kermit 
KOCA Kilgore 
KPET Lamesa 
KVOZ Laredo 
KVOW Littlefield 
KFRO Longview 
KRBA Lufkin 
KMHT Marshall 
KCMR McCamey 
KJBC Midland 
KORC Mineral Wells 
KVKM Monahans 
KIMP Mt. Pleasant 
KOSF Nacogdoches 
KGNB New Braunfels 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KPAT Pampa 
KFTV Paris 
KIUN Pecos 
KVOP Plainview 
KBOP Pleasanton 
KRWS Post 
KOLJ Quanah 
KTXL San Angelo 
KCNY San Marcos 
KSML Seminole 
KSEY Seymour 
KEVA Shamrock 
KTAN Sherman 
KSNY Snyder 
KDWT Stamford 
KSTV Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTAE Taylor 
KTEM Temple 
KTFS Texarkana 
KTLW Texas City 
KTUE Tulia 
KTBB Tyler 
KVOU Uvalde 
KVWC Vernon 
KVIC Victoria 
KB EC Waxahachie 

UTAH 

KBUH Brigham City 
KVNU Logan 
KKOG Ogden 

(Formerly KOPP) 
KOAL Price 
KEYY Provo 
KSOP Salt Lake City 
KVEL Vernal 
KTUT Toole City 

VERMONT 

WSKI Montpelier 
WSYB Rutland 

VIRGINIA 

WKLV Blackstone 

Bristol (See Bristol, 

Tennessee) 
WIN A Charlottesville 
WBCR Christiansburg 
WKEY Covington 
WCVA Culpeper 
WEVA Emporia 



WFAX Falls Church 
WFVA Fredericksburg 
WFTR Front Royal 
WBOB Galax 
WMNA Gretna 
WHAP Hopewell 
WREL Lexington 
WBRG Lynchburg 
WMEV Marion 
WMVA Martinsville 
WNVA Norton 
WSSV Petersburg 
WPUV Pulaski 
WRIC Richlands 
WHLF South Boston 
WLPM Suffolk 
WBOF Virginia Beach 
WNNT Warsaw 
WAYB Waynesboro 
WINC Winchester 
WYVE Wytheville 

VIRGIN ISLANDS 

WIVI Christiansted 
(3t. Croix) 

WASHINGTON 

KXRO Aberdeen 
KPUG Bellingham 
KELA Centralia 
KCLX Colfax 
KC/L Colville 
KNBX Kirkland (Seattle) 
KWLK Longview 
KSEM Moses Lake 
KGY Olympia 
KONP Port Angeles 
KARY Pressor 
KAYE Puyllaup 
KENE Toppenish 
KHFS Vancouver 

(Portland. Oregon) 
KTEL Walla Walla 
KUEN Wenatchie 

WEST VIRGINIA 

WTIP Charleston 
WHAR Clarksburg 
WDNE Elkins 
WTCS Fairmont 

(Formerly WWW) 
WPLH Huntington 
WKYR Keyser 
WVOW Logan 
WEPM Martinsburg 
WHJC Matewan 
WAJR Morgantown 
Wr,'OD Moundsville 

(Wheeling) 
WETZ New Martinsville 
WLOH Princeton 
WHAW Weston 

WISCONSIN 

WHBY Appleton 
WATW Ashland 
WBEL Beloit 

(Rockford, Illinois) 
WDUZ Green Bay 
WTKM Hartford 
.... Janesville 

(See Beloit) 
WIDL Lacrosse 
WLDY Ladysmith 
WIGM Medford 
WMNE Menomonie 
WFOX Milwaukee 
WOSH Oshkosh 
WPFP Park Falls 
WPLY Plymouth 
WI3U Poynette 
WRDB Reedsburg 
WRCO Richland Center 
WTCH Shawano 
WCOW Sparta 

(Formerly WKLJ) 
WSPT Stevens Point 
WOKW Sturgeon Bay 
WTRW Two Rivers 
WTTN Watertown 
WAUX Waukesha 
WOSA Wausau 
WDUX Waupaca 

WYOMING 

KATI Casper 
KVWO Cheyenne 
KLUK Evanston 
KOVE Lander 
KOWB Laramie 
KPOW Powell 
KRAL Rawling 
KVRS Rock Springs 
KWYO Sheridan 
KRTR Thermopolis 
KGOS Torrington 
KWOR Worland 



KEYSTONE BROADK 




CASTING SYSTE 




SHADED AREAS INDICATE KEYSTONE COVERAGE 
BASED ON 1952 NIELSEN COVERAGE SERVICE AREAS 

FOR PERSONNEL SEE PAGE 288 



285 



KEYSTONE BROAD CASTING SYSTEM 








^1%V0^'- 




wimiipwoRiD 



^vssc 

Sumter, S. C. 
Grosses $3,240.00 in soles 
to 6 sponsors of "Radio's 
Voice of Fortune." First 6 
weeks of broadcast pay World 
Service for year. 

Glen Falls, N. Y. 

Reports $1,200.00 sale 
coupling one "Radio's Selling 
Headline" with World Foot- 
ball Jingles. 




^VEEK 

Peoria, III. 

Adds over $7,500.00 bill- 
ing monthly with World Time 
Signal Jingles, Weather Jin- 
gles, Radio's Selling Headlines, 
Bundle of Joy, etc. 



VS^AYB 

Waynesboro, Va. 

Covers cost of World Service 
for year with sates of 2 World 
Jingles. 



>VCTT 

Cor bin, Ky. 

Grosses $2,925.00 from 
sale of "Voice of Fortune" to 
3 sponsors in retail food lines- 

AVMPS 

Memphis, Tenn. 

Plough, Inc., owners of WJJO^ 
Chicago, WCOP, Boston, 
WCAO, Boltimore, WMPS, 
Memphis, all World AfTlliates, 
report "World poid for itself 
many times . . . mode mony 
sales with jingles!" 



TODAY OVER 

1000 

STATIONS 

iSTAND OUT 

AS RADIO'S 

PROGRESSIVE 

WIDE-AWAKE 

STATIONS . . . 

DOMINATE 

RADIO'S 

VAST 

AUDIENCE... 



THE "WORLD- 
TAILORED 

SONALITY"! 








^'"9mg these hap^y ij"^'^^""9 and -^ 
SELL AND SELL TiS^ c /""^s that 

W 
—furnished fr^°'^'^^'^ ^^ ^ensafiona/ <=«;/• 



—YOU, TOO, CAN SELL AND SELL AND SELL 
TO FIND OUT HOW, MAIL COUPON TODAY! 



mm 



SALES AND 
PROGRAM SERVICE 



^CANADIAN REPRESENTATIVES . . . AU CANADA RADIO 



WORLD BROADCASTING SYSTEM, INC. 

488 Madison Ave., New York. 22, New York 

RUSH full facts on how we can give 
our stations the WORLD-TAILORED 
PERSONALITY that sells ! 



INDIVIDUAL 

TITLE 

COMPANY 

ADDRESS 

CITY ZONE.... STATE. 



KEYSTONE 

BROADCASTING SYSTEM, INC. 

Ill W. Washington St., Chicago 2, 111. 

Officers and Directors 

SidaoT J. WoU (Director) Prwddant 

loaeph Bayer (Director) A^ce-PrMldent 

Noel A. Rhys Vice-President 

Edwin R. Peterson Vice-President 

WHIiam Bayer Vice-President 

Arthur WoU (Director) Secretorr-Treoaurer 

New York 

580 Fifth Ave., New York, N. Y. 

Phone: PLaza 7-1460 

Noel A. Rhys Vice-President and Eastern Sales Director 

Charles A. Hammarstrom Account ExecutlTe 

Eve Waldo Office Manager 

Martin Mills Research Director 

Chicago 

111 W. Washington St., Chicago 2, 111. 

Phone: STate 2-8900 

Sidney J. Wolf President 

Edwin R. Peterson Vice-President 

Arthur Wolf Secretary-Treasurer 

Paul Kolar Comptroller 

William Wolf, E. Richard Peterson, Jr Account Executives 

Blanche Stein Director of Station Relations 

Anita Larie Auditor 

Jane C. McFadgen Traffic Manager. Program Director 

Los Angeles 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Eschen Account ExecutlTe 

San Francisco 

75 Post Street, San Francisco, Calif. 

Phone: SUtter 1-7440 

Don Kerwin Account Executive 

SERVICES OFFERED: The Keystone Broadcasting System is a transcription networlc covering prin- 
cipally hometown and rural America. Keystone services these local radio stations in their program- 
ming with transcriptions and makes the stations' time available to notional advertisers at an at- 
tractive network package price. 

At present, there ore more than 900 Keystone affiliates located in towns with 10,000 to 250,000 
population. Most of these Keystone stations serve areas which are beyond clear reception oi 
metropolitan radio stations and which ore b'eyond television coverage. Based on Nielsen reports, 
or one-hali-millivolt where the Nielsen report is not available, there are over 29,000,000 radio 
homes in the Keystone Primary Coverage Area. 

288 



Agency Tries To Meet Client's 
Requirements For 'Ideal Show" 



AMONG advertisers and agencies, televi- 
sion is usually referred to as "the newest 
sales tool" and along with their employment 
of this most provocative and effective me- 
dium, there are many who say that they have 
taken on a whole new set of problems. One 
wonders how new these problems really are. 

Our clients look to us for special knowl- 
edge of television. They, after all, have com- 
plicated problems of their own in the opera- 
tion of the manufacturing and distributive 
processes which their products and services 
require. They cannot be expected to be fully 
informed in the fields for which we are re- 
tained to further and protect their interests. 
They not only look to us for this service; but 
they also endow us with, and we willingly 
accept, the responsibility for the conduct of 
their television affairs. 

At McCann-Erickson this year, we expect 
to bill more than one hundred million dollars 
in the broadcast media, the lion's share of 
which goes to television. Television repre- 
sents a sizable percentage of our total bill- 
ing. Some of our clients are spending in ex- 
cess of 75% of their advertising monies on 
this influential instrument; and we must be 
thoroughly prepared to advise, to create, to 
judge, to estimate, to research and to receive 
their approbation as well as their disapproval. 

o<r>o 

These television affairs all add up to basi- 
cally one thing — "the show." Now, from an 
advertisers' point of view, what is a good 
show? The ideal, of course, is the best enter- 
tainment possible, at a reasonable cost, cap- 
able of charming not only the largest possible 
audience, but the type of audience that might 
be induced to buy the advertiser's product. 
The advertiser today expects his agency to 
supply him with a show as near as possible 
to this ideal. And he holds the agency re- 
sponsible. If the show falters, the advertiser 
turns to the agency and demands that the 
show improve. If the show fails, the adver- 
tiser wants out. It's as realistic as that. 

Since we have the full responsibility for 
our advertisers' shows, it naturally follows 
that we must be directly involved with what 
goes into those shows. Not only do we feel 
that being on the scene is the best way to 
protect our clients' investments, but more 
important we know that we must make gen- 




By 
GEORGE HAIGHT 

Vice President 
and Manager 
of TV-Radio 

Program Services Div. 

McCann-Erickson, Inc. 



nine, constructive contributions to any and 
all of our programs. We have had occasion 
recently to contribute in a very real sense to 
maintaining the high standards of "Climax!", 
"Studio One" and "Jim Bowie," to name but 
three of McCann-Erickson's current televi- 
sion entries in which our professional people 
have been able to make good use of their 
program and production experience. 

(x:i>o 

Wherever possible, future shows for which 
McCann-Erickson is responsible will have a 
clear definition in contract of the function of 
the agency in terms of co-creativity. There 
are times when it is difficult to obtain pro- 
gram production co-control, especially when 
a popular personality is involved. But more 
and more as the results come in, we believe 
that McCann-Erickson's professional contri- 
butions will be not only accepted but wel- 
comed. 

Of course, it goes without saying that our 
participation in the production of our clients' 
programs is by no means a cure-all or guar- 
antee of success. We have had and probably 
will continue to have an occasional miss. The 
fact remains, however, that it has been our 
experience that where we have "co-produced" 
a show the results have been better than they 
have been where our participation was lim- 
ited. 

(XZX) 

The day may soon come when pilot films, 
made on speculation and offered on the open 
market for sale, will be a thing of the past. 
We have had several discussions with two 
large film show suppliers on this subject, sug- 
gesting that perhaps under the pilot system 
the cart is before the horse, or the egg before 
the turkey. Each of these outfits agreed that 
there is some merit in a new system where 
the advertiser's marketing problem might be 
the starting point — ^with a show created to fit 
that specific need, less money might be lost. 



289 



Famous on the local scene. 




,*,,>««S.,.«*«««M»--. 



r#-^ * I 




STORER BROADCASTING COMPAN^ 

\ WSPD-TV WJW-TV WJBK-TV WAGA-TV WBRC-TV KPTV WGBS-1 

" " lio Delroil, Mich. AlloJito.Go, Birr" ' " »- ^ . «__ i.. — ■ a 



WSPD WJW WJBK WAGA WBRC WWVA WGBS 

■-'-^1, Ohio Clevelond, Ohio Delroit, Mich. Atlanlo, Go. Birmingham, Alo, Wheefing, V 



ret known throughout the nation. 




.1. ,r»W|* \-r<yr^"M-ri ■" 



The folks at Knobs Creek, Ky., first knew 

Lincoln as a boy who lived in this cabin. 
The. country knew him later as a great, 
warm-hearted President. 

Storer, too, had a humble origin . . . was 
known first as the operator of a little 100-watt 

radio station in Toledo; but the country 
now acclaims Storer Stations as leaders 

in their markets; in community service, 
in programming and in effective salesmanship. 

A Storer station is a local station. 








■'^y<'f-yjl 



1 «25 Madison Avenue, New York 22 * Ploza 1-3940 
5A11S OFFICES / LEW JOHNSON— midwwl soles monoaef • 230 Nor* 
J GAYLE 6RUBB— vke-presideni and Pacific coast sole 



e, Chicago 1 • Franklin 2-6496 

SuHer Street, San Froncisco • Sutler 1-8689 




Famous on the local scenci yet known throughout the nation. 



i^^ 












k 


1—5^ 


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-~- -^ 






~ 


• 


— £w 


, ^..^ 








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ib'i 


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The folks ot Knobs Creek, Ky.,fi,5, knew 

Lincoln os a boy who lived in this cobin. 
The.tountry knew him loler as a greol, 
warm-hearted President. 

Slorer, too, had a humble origin ... was 
known first as the operolor of a little 100-watt 

rodio station in Toledo; but the country 
"ow acclaims Storer Stations as leaders 

in their markets; in community service, 
in programming and in effective solesmonship. 




STORER BROADCASTING COMPANl 

JW.TV WJBK-TV WAGA-TV WBRC-TV KPTV WGBS-T\ 

>hio Detroit. Mich. Atkuilo, Ga. Birminghom, Aro. PorH 

/ WSPD WJW WJBK WAGA WBRC WWVA WGBS 

),Ohio Cleveland, Ohio Detroit, Mich. Atlanta, Go. 6irminflhom, Ala. Wheeling, W.Vo. Miomi, Flo. 



FEDERAL 

COMMUNICATIONS 

COMMISSION 



HBADQQARTERS: NEW POST OFFICE BUILDING, WASHINGTON 26, D. C. 

Phone: Executive 3-3620 

Personnel as of February 1, 1957 

Commissioners 

Chairman 

GEORGE C. McCONNAUGHEY 

(Term Expires June 30, 1957) 
Administrative Assistant: ROBERT D. L'HEUREUX 

Legal Assistant: CHARLES M. GOWDY 
Engineering Assistant: CHRISTIAN E. ROGERS, JR. 



ROSEL H. HYDE 

(Term Expires June 30, 1959) 

Legal Assistant— DEE W. PINCOCK 

T. A. M. CRAVE]\ 

(Term Expires June 30, 1963) 

Legal Assistant— ROBERT M. KOTEEN 

RORERT T. RARTLEY 

(Term Expires June 30, 1958) 

Legal Assistant— MAX D. PAGLIN 

Engineering Assistant — 

HORACE E. SLONE 



JOHN C. DOERFER 

(Term Expires Jime 30, 1961) 

Legal Assistant — EVELYN F. EPPLEY 
Engineering Assistant — 
JAMES B. McELROY 

RORERT E. LEE 

(Term Expires June 30. 1960) 

Legal Assistant — 

DAVID C. WILLIAMS 

Engineering Assistant — 

WILLIAM B. CAMPBELL 

RICHARD A. MACK 

(Term Expires Jime 30, 1962) 

Legal Assistant— H. EARL BARBER 

Engineering Assistant — 

JOHN E. DOANE 



Office Of The Secretary 

Secretary 

MARY JANE MORRIS 



INTERNATIONAL TELECOMMUNICATIONS 
SETTLEMENTS DIVISION 

Charlotte S. Smith. Chief 

MAIL AND FILES DIVISION 

Mary E. Sprague. Chief 

DOCKETS DIVISION 

Jessie R. Blaine. Chief 



TECHNICAL ASSISTANCE DIVISION 

Gordon J. Kent, Chief 

MINUTE DIVISION 

Annette Hutterly, Chief 

LIBRARY DIVISION 

Helen A. Clark, Chief 

MESSENGER DIVISION 

John W. Brown, Chief 



J D. Bond 
Basil P. Cooper 
Thomas H. Donahue 
Annie N. Huntting 



Office of Hearing Examiners 

JAMES D. CUNNINGHAM, Chief Hearing Examiner 
JAY A. KYLE, Assistant Chief Hearing Examiner 

EXAMINERS 

Hugh B. Hutchison 
H. Gifford Irion 
Herbert Sharfman 
Elizabeth C. Smith 



292 



(KIX) FEDERAL COMMUNICATIONS COMMISSION (XZX) 



Office of Opinions and Review 

JOHN L. FITZGERALD, Chief 
HORACE E. SLONE, Asst. Chief (Engineering) 

Attorneys 
John H. Conlin Edward C. McKenzie 

William S. Davis, Jr. Donald J, Berkemeyer 

Raymond L. Hodges Charles Frederick 

Sarah Ann Mobley Forest McClenning 

Wallace E. Hutton David W. Warren, Jr. 

Engitieers 
Chester F. Naumowicz, Jr. Hideyuki Noguchi 

Greorge K. Ashenden, Jr. 

Accountant 
Charles S. Borum 

Office of Administration 

Executive Officer and Acting Budget Officer 

ROBERT W. COX 
Richard F. Solan, Administrative Assistant 

ADMINISTRATIVE SERVICES DIVISION ORGANIZATION AND METHODS DIVISION 

Paul H. Sheehy, Chief Eric G. Stewart. Chief 

BUDGET AND FISCAL DIVISION PERSONNEL DIVISION 

Robert W. Cox, Acting Chief Gilbert H. Hatfield, Personnel Officer 

Office of Reports and Information 

GEORGE O. GILLINGHAM. Chief 
Salina M. Lndo, Asst. Chief REPORTS BRANCH 

of Information Branch Eva O. Melton 

Lily M. Marshall 



Office of Cliief Engineer 

EDWARD W. ALLEN. JR.. Chief Engineer 
Vireil R. Simpson. Assistant Chief Engineer 
John A. Willoughby, Assistant to the Chief Engineer 
FREQUENCY ALLOCATION & LABORATORY DIVISION 

TREATY DIVISION Edward W. Chapin. Asst. Chief Engineer 

Albert L. Mcintosh, Asst. Chief Engineer 



TECHNICAL RESEARCH DIVISION 

Ralph J. Renton, Asst. Chief Engineer 



CONTROL OF ELECTROMAGNETIC 
RADIATION GROUP 

Kenneth W. Miller, U. S. Supervisor 



Rroadcast Rnreau 

EDWARD F. KENEHAN, Chief 

James E. Barr, Assistant Chief 

Lavelle W. Hughes, Administrative Assistant 



BROADCAST FACILITIES DIVISION 

Walther W. Guenther, Chief 
Aural New & Changed Facilities Branch 

Wallace E. Johnson, Chief 
Existing Facilities Branch 

Harold L. Kassens, Chief 
Technical & Allocations Branch 

Bruce S. Longfellow, Chief 
TV Applications Branch 
(Vacant) 
Hearing Branch 

Robert J. Rawson, Chief 

ROLES AND STANDARDS DIVISION 

Hart S. Cowperthwait, Chief 
Herbert M. Schulkind, Asst. Chief 

ECONOMICS DIVISION 

Hyman H. Goldin, Chief 

James B. Sheridan, Acting Chief 



RENEWAL AND TRANSFER DIVISION 

Joseph N. Nelson, Chief 
Transfer Branch 

Robert H. Alford, Chief 
Renewal Branch 

Millard F. French, Chief 
Compliance Branch 

LeRoy Schaaff, Chief 
Control Section 

Melba Z. Templeman, Chief 

LICENSE DIVISION 

Clara M. leM, Chief 
Marguerite M. Hubbard, 
Asst. Chief 
TV Branch 

Marguerite Van Dyke, Chief 
AM Branch 

Quentin S. Proctor, Chief 
FM Branch 
Helen Marston, Chief 



293 



0<Z>0 FEDERAL COMMUNICATIONS COMMISSION 0<=Xt 



Regional Managers 



EMERY H. LEE 

Region 1 

954 Federal Building, 641 Washington St. 

New York 14, N. Y. 

PAUl. H. HERNDON, JR. 
Region 2 

718 Atlanta Natl Bldg. 
50 Whitehall St., S.W. 
Atlanta 3, Ga. 

JOE H. MCKINNEY 
Region 3 

323-A Customhouse 
San Francisco 26, Calif. 



GEORGE V. WILTSE 

Region 4 

802 Federal Office Building, Seattle 4, Wash. 

LEE R. DAWSON 

Region 5 

P.O. Box 1124, Lanikai Oahu, Hawaii 

WILLIAM J. McDONNEL 

Region 6 

832 U. S. Court House, Chicago 4, 111. 



District Offices and Engineers in Cliarge 



1. NATHAN A. HALLENSTEIN 
1600 Customhouse 

Boston 9, Massachusetts 

2. ARTHUR BATCHELLER 
748 Federal Building 
New York 14, New York 

3. ROGER E. PHELPS 
1005 U. S. Customhouse 
Philadelphia 6, Pennsylvania 

4. HYMAN A. COHEN 
400 McCauley Bldg. 
400 E. Lombard St. 
Baltimore 2, Maryland 

5. EDWARD BENNETT 
Room 402, Federal Building 
Norfolk 10, Virginia 

6. W. D. JOHNSON 

718 Atlanta Nat'l Bldg. 
, 5t) Whitehall St., S.W. 
Atlanta 3, Georgia 

Sub-Office 
ANDREW BAHLEY 
214 P. O. Building 
Savannah, Georgia 

7. ARTHUR S. FISH 
312 Federal Building 
Miami 1, Florida 

Sub-Office 
CHALMER H. NEEB 
409-410 P. O. Building 
Tampa 2, Florida 

8. VACANCY 

400 Audubon BuUding 
New Orleans 16, Louisiana 

Sub Office 
GEORGE E. FRANKLIN 
419 U. S. Court House & Customhouse Bldg. 
Mobile 10, Alabama 

9. LOUIS L. McCABE 

324 U. S. Appraisers Building 
Houston 11, Texas 

Sub-Office 
ERIC D. COBURN 
329 P. O. Building 
Beaumont, Texas 

10. VACANCY 

500 Terminal Annex Building 
Dallas 2, Texas 

11. BERNARD H. LINDEN 

539 U. S. P. O. and Court House Building 
Los Angeles 12, California 



Sub-Office 
NEY R. LANDRY 
15-C U. S. Customhouse 
San Diego 1, California 

Ship Office 
J. LEE SMITH 

Room 326, U. S. P. O. and Courthouse 
San Pedro, California 

12. FRANCIS V. SLOAN 
323-A Customhouse 

San Francisco 26, California 

13. JOSEPH H. HALLOCK 
507 U. S. Courthouse 
Portland 5, Oregon 

14. HERBERT H. ARLOWE 
802 Federal Office Building 
Seattle 4, Washington 

15. WILLIAM E. CLYNE 
521 Customhouse 
Denver 2, Colorado 

16. DONALD A. MURRAY 

208 Uptown P. O. and Federal Bldg. 
St. Paul 2. Minnesota 

17. HAROLD T. GALLAHER 
3100 Federal Office Bldg. 
Kansas City 6E, Missouri 

18. HAROLD D. HAYES 
826 U. S. Court House 
Chicago 4, Illinois 

19. EDWIN S. HEISER 

1029 New Federal Building 
Detroit 26, Michigan 

20. PAUL A. HOLLOWAY 
328 P. O. Building 
Buffalo 3, New York 

21. PAUL R. FENNER 
502 Federal Bldg. 
Honolulu 1, Hawaii 

22. ARTHUR T. CLINE, JR. 
322 Federal Bldg. 

San Juan 13, P. R. 

23. HAROLD D. DeVOE 
San Juan 13, P. R. 

Room 53, U. S. P. O. and Court House 
Anchorage, Alaska 

Sub-Office 
HAL S. WEIDNER 
6 Shattuck Building, P. O. Box 1421 
Juneau, Alaska 

24. ALFRED H. KLEIST 
Briggs Building 

415 22nd St., N. W., Washington D. C. 



294 



0<I>0 FEDERAL COMMUNICATIONS COMMISSION (X=>0 

Safety and Special Radio Services Bureau 

CURTIS B. PLUMMER, Chief 

Marshall S. Orr, Assistant Chief 

Ezra Chambers, Administrative Assistant 



AVIATION DIVISION 

John R. Evans, Chief 

INDUSTRIAL DIVISION 

Daniel H. Arnold, Chief 



MARINE DIVISION 

William N. Krebs. Chief 
PUBLIC SAFETY AND AMATEUR DIVISIO.N 

George K. Rollins. Chief 

LAND TRANSPORTATION DIVISION 

Glen E. Nielsen, Chief 



Office of General Counsel 

WARREN E. BAKER, General Counsel 
EDGAR W. HOLTZ, Associate General Counsel 



LITIGATION DIVISION 

Richard A. Solomon, Asst. General Counsel 



LEGISLATION, TREATIES AND 
RULES DIVISION 

Charles E. Smoot, Asst. General Counsel 



Common Carrier Bureau 

HAROLD G. COWGILL, Chief 

Irene M. Durgin, Administrative Assistant 

Charles R. Makela, Field Coordinator 

Robert E. Stromberg, Chief, Office of Accounting Systems 

Betty Ferro, Chief, License Branch 



TELEPHONE DIVISION 

John I. Nordberg, Chief 

Wire Serives and Facilities Branch 
E. L. Clinkscaler, Chief 

Accounting Compliance Branch 
Sydney O'Guin, Chief 
Rates & Revenue Requirements Branch 

Bernard Strassburg, Chief 
Depreciation Rates Branch 
Kosmo J. Aifanasiev, Chief 
Domestic Radio Facilities Division 
Arthur A. Gladstone, Chief 



TELEGRAPH DIVISION 

John R. Lambert, Chief 

Rates & Revenue Requirements Branch 
Martin R. Haven, Chief 
Services & Facilities Branch 
Ralph D. Jones, Chief 

INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 
Rates & Revenue Requirements Branch 

Asher H. Ende, Chief 
Services & Facilities Branch 
John A. Russ, Chief 



COMMON CARRIER FIELD OFFICES 

New York, N. Y., Rm. 604. 90 Church St.— Jack E. Buckley, Chief 
St. Louis, Mo., Room 334, &15 Olive St.— Henry G. Gothard, Chief 
San Francisco, Calif., 180 New Montgomery St. — Paul Summerhays, Chief 



Field Engineering and Monitoring Bureau 

SEORGE S. TURNER, Chief 

Frank M. Kratokvil, Assistant Chief 

John H. McAllister, Attorney -Advisor 

Francis Keefe, Adm. Asst. 



FIELD OPERATING DIVISION 

Frank M. Kratokvil, Chief 

INSPECTION & EXAMINATION DIVISION 

Stacy W. Norman, Chief 



ENGINEERING DIVISION 

Floyd W. Wickenkamp, Chief 

MONITORING DIVISION 

Irving L. Weston. Chief 



295 



NATIONAL ASSOCIATION 

of Radio and Television 

__JROAp CA ST«S__^ 

Headquarters: 1771 N Street, N.W., 

Washington 6, D. C. 

Phone: Decatur 2-9300 

Officers 

President, Chmn. of the Bd. — Harold E. Fellows 
Everett E. Rivercomb Charles H. Tower 

Secretary-Treasurer Manager, Employee-Employer Relations 

Robert L. Heald 
John F. Meagher Chief Attorney 

V.P. in Charge of Radio A. Prose Walker 

Manager of Engineering 
Thad H. Brown Vincent T. Wasilewski 

V.P. in Charge of Television Government Relations 

DEPARTMENT EXECUTIVES 

Louise K. Aldrich, Librarian Edward H. Bronson, Director of Tele- 

Richard M. Allerton, Manager of Re- vision Code Affairs 

search Walter R. Powell, Jr., Attorney 

Jack Barton, Manager of Station Rela- Joseph M. Sitrick, Mgr. of Information 

tions Charles H. Tower, Manager, EERD 

Frederick H. Garrigus, Manager of Or- Robert L. Heald, Chief Attorney 

ganizational Services Department La Rue M. Courson, Production Manager 
Howard H. Bell, Assistant to the Pres. 

and State Assn. Coord. 

RADIO BOARD OF DIRECTORS 1957-58 

In accordance with Article IV of the By-Laws, the Board of Directors has designated 

the following composition of each of the 17 NARTB Districts. 

Director District States Comprising District 

Herbert L. Krueger 1 Connecticut, Maine, Massachusetts, New Hamp- 

WTAG, Worcester, Mass. shire, Rhode Island and Vermont. 

Robert B. Hanna 2 New York and New Jersey. 

WGY, Schenectady, N. Y. 

George H. Clinton 3 Delaware, Pennsylvania, West Virginia and Mary- 

WPAR, Parkersburg, W. Va. land, excluding the counties of Prince Georges 

and Montgomery. 

James H. Moore 4 District of Columbia, North Carolina, South Caro- 

WSLS, Roanoke, Va. lina, Virginia and Maryland, including the coun- 

ties of Prince Georges and Montgomery. 

Owen F. Uridge 5 Alabama, Florida, Georgia, Puerto Rico and 

WCKR, Miami, Florida Virgin Islands. 

F. C. Sowell 6 Arkansas, Louisiana, Mississippi and Tennessee. 

WLAC, Nashville, Tenn. 

Robert T. Mason 7 Kentucky and Ohio. 

WMRN, Marion, Ohio 

Edward F. Baughn 8 Indiana and Michigan. 

WPAG, Ann Harbor, Mich. 

William Holm 9 Illinois and Wisconsin. 

WLPO, LaSalle, Illinois 

Ben Sanders 10 Iowa, Missouri and Nebraska. 

KICD, Spencer, Iowa 

296 



(XZX) NATIONAL ASSOCIATION OF RADIO AND TV BROADCASTERS CKZ>0 

Director District States Comprising District 

F. E. Fitzsimonds 11 Minnesota, North Dakota and South Dakota, ex- 

KFYR, Bismarck, N. D. eluding the counties of Fall River, Shannon, 

Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 

Robert L. Pratt 12 Kansas and Oklahoma. 

KGGF, Coffeyville, Kans. 

Alex Keese 13 Texas. 

WFAA, Dallas, Texas 

George C. Hatch 14 Colorado, Idaho, Utah, Wyoming, Montana, New 

KALL, Salt Lake City, Utah Mexico, and South Dakota, including the counties 

of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Carson. 

William D. Paibst 15 California, excluding the counties of San Luis 

KFRC, San Francisco, Gal. Obispo, Kern, San Bernardino, Santa Barbara, 

Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Robert 0. Reynolds 16 Arizona, California, including the counties of San 

KMPC, Los Angeles, Calif. Luis Obispo, Kern, San Bernardino, Santa Bar- 

bara, Ventura, Los Angeles, Orange, Riverside, 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 

Richard M. Brown 17 Alaska, Oregon and Washington. 

KPOJ, Portland, Ore. 

DIRECTORS-AT-LARGE 
Large Stations Small Stations 

John M. Outler F. Ernest Lackey 

WSB, Atlanta, Georgia WHOP, Hopkinsville, Kentucky 

John F. Patt William C. Grove 

WJR, Detroit, Michigan KFBC, Cheyenne, Wyoming 
Medium Stations FM Stations 

2f$}^ ?A Hoskins Edward A. Wheeler 

WWNC, Asheville, North Carolina WEAW-FM, Evanston, Illinois 

J. Frank Jarman Merrill Lindsay 

WDNC, Durham, North Carolina WSOY-FM, Decatur, Illinois 

Network 

Pt??^^''^^" Charles R. Denny 

NBC, New York NBC, New York 

Arthur Hull Hayes John B. Poor 

CBS, New York MBS, New York 

TELEVISION BOARD OF DIRECTORS 1957-58 

Campbell Amoux Payson Hall 

WTAR-TV, Norfolk, Virginia Meredith Publishing Co. 

„??".^-I? Xi Carter Des Moines, Iowa 

WAAM, Baltimore, Maryland Howard Lane 

wp^?'-?^/^ u ^T xr KOIN-TV, Portland, Oregon 

WROC-TV, Rochester, N. Y. W D Rogers 

^a,rdLQuaal KDUB-TV, Lubbock, Texas 

WGN-TV, Chicago, 111. Harold P. See 

Joseph E Baudino , KRON-TV, San Francisco, Calif. 

Westmghouse Broadcasting Co., Inc. James D Russell 

Washington, D. C. KKTV, Colorado Springs, Colo. 

w^7n w",J^ 1 iv^- u ^"'^ S. Jones 

^^?9^'7Y^' Kalamazoo, Mich. CBS-TV, New York, N. Y. 

Frank M. Russell 
NBC- TV, Washington, D. C. 

297 



aiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu 



WORKING PARTNERS 



RADIO 



^^^^^ inivisiON 



FRANK HEADLEY, President 
DWIGHT REED, Vice President 
FRANK PELLEGRIN, Vice President 
PAUL WEEKS, Vice President 

WE ALWAYS SEND A MAN 
TO DO A MAN'S JOB 



380 Madison Ave. 
NewYorkl7, N. Y. 
oxford 7-3120 

35 E. Wacker Drive 
Chicago 1, Illinois 
RAndolph 6-6431 

6253 Hollywood Boulevard 
Hollyv/ood 28, Calif. 
Hollywood 2-6453 



155 Montgomery Street 
San Francisco, Calif. 
YUkon 2-5701 



415 Rio Grande BIdg. 
Dallas, Texas 
Randolph 5149 

101 Marietta Street BIdg. 
Atlanta, Georgia 
Cypress 7797 

520 Lovett Boulevard 
Room No. ID 
Houston, Texas 
J Ackson 8-1601 

910 Royal Street 
Canal 3917 
New Orleans, La. 



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298 



STATION 
REPRESENTATIVES 

PERSONNEL & BRANCH OFFICES 

FOR REPRESENTATIVE 

AFFILIATIONS OF INDIVIDUAL 

RADIO AND TELEVISION 

STATIONS TURN TO 

RADIO AND TELEVISION 

STATION LISTINGS 






EVERY MINUTE COUNTS 

The HEADLEY-REED COMPANY makes every 
minute count when serving and selling your sta- 
tion to advertisers and their agencies. 
Yes, HEADLEY-REED offers a service that pro- 
vides complete, intelligent and aggressive on-the- 
spot selling from six strategically located sales 
offices, 

HEADLEY-REED COMPANY 

Radio and Television Station Representatives 
New York — Philadelphia — Chicago — Atlanta — San Francisco — Hollywood 



300 



RADIO-TV STATION 
REPRESENTATIVES 



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AIRSPOT SALES 

64 East Lake St., Chicago, III. 

Phone: STate 2-0460 

Gen. Mgr Joseph Kapps 

ALASKA RADIO & TV SALES 

280 Madison Ave., New York City, N. Y. 

Phone: MUrray Hill 4-4244 

National Sales Mgr Roy V. Smith 

ALL-CANADA RADIO & 
TELEVISION 

80 Richmond St. W., Toronto, Ontario, Can. 
Phone: EMpire 6-7691 

President H. R. Carson 

General Manager J. S. MacKay 

Vice President G. F. Herbert 

Radio Department 

Mgr., Station Time Div John Tregale 

Mgr., Program Division.. C. Dana S. Murray 
TV Department 

Manager Reo Thompson 

Mgr., Station Time Div Ross McCreath 

Prog. Service Mgr Dennis Goodwin 

Prom. Dir Molly Brent 

Branch Offices 

922 Dominion Square Bldg., Montreal, Que. 

Phone: UNiversity 6-9868 

Manager Burt Hall 

706 Electric Railway, Chamber Bldg. 

Winnipeg, Manitoba 

Phone: 926-861 

Manager M. V. Chestnut 

Taylor, Pearson & Carson Bldg. 

Calgary, Alberta 

Phone: 2-7691 

Manager J. E. Cavanaugh 

1161 Melville St., Vancouver, B. C. 

Phone: Tatlow 7641 

Manager J. E. Baldwin 

AM RADIO SALES COMPANY 

400 North Michigan Ave., Chicago 11, 111. 
Phone: MOhawk 4-6555 

President Ralph L. Atlass 

Vlce-Pres John T. Carey 

Branch Offices 

400 N. Michigan Ave., Chicago 14, 111. 

Phone: MOhawk 4-6555 

Executive-in-charge Jerry Glynn 

415 Madison Avenue, New York 17, N. Y. 
Phone: PLaza 3-9630 

Executive-in-charge H. W. Losee 

5939 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 5-0695 

Executive-in-charge Robert Block 

950 California St., San Francisco 9, Calif. 

Phone: GArHeld 1-0716 

Executive-in-charge Kenneth R. Carey 

AVERY-KNODEL INC. 

720 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-5536 

President Lewis H. Avery 



Exec. Vice-President J. W. Knodel 

Vice-President Charles C. Coleman 

Vice-President David H. Sandeberg 

Treasurer Philip Schloeder Jr. 

Director Charles C. Coleman Jr. 

Branch Offices 

75 East Wacker Dr., Chicago 1, 111. 

Phone: Andover 3-4710 

Vice Pres J. W. Knodel 

235 Montgomery St., San Francisco 4, Calif. 
Phone: Yukon 2-2053 

Secretary David H. Sandeberg 

3325 Wilshire Blvd., Los Angeles 45, Calif. 
Phone: DUnkirk 5-6394 

Executives Douglas MacLatchie, 

W. E. Moore 
41 Marietta St., N.W., Atlanta 3, Ga. 
Phone: JAckson 3-2545 

Executive-in-charge Charles C. Coleman 

Suite 320, Fidelity Union, Dallas 1, Texas 
Phone: PRospect 7330 

Exec, in Charge Wallis Ivy 

Suite 1446, Nat. Bank Bldg., Detroit 26, Mich. 

Phone: WOodward 1-9607 
Exec. In Charge Glenn W. Gilbert 

CHARLES BERNARD & CO. 

3 West 56th St., New York 19, N. Y. 
Phone: Circle 6-7242 

President Charles Bernard 

AM Account Exec Jim McEneaney 

TV Account Exec Leonard Ross 

Asst. to President Rita Hughes 

HIL F. BEST CO. 
Park Ave. Bldg., Detroit 26, Mich. 
Phone: WOodward 2-7298 

Gen. Mgr Hil F, Best 

Sales Mgr Michael Best 

Sta. Rel Tom Corlett 

Branch Offices 

101 Park Ave., New York 17, N. Y. 

Phone: LExington 2-3783 

Geo. T. Hopewell, Joseph Cannon 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 2-5096 

Executives-in-charge Hooper Jones, 

Phyl Duncan 

111 N. LaCienega Blvd., Beverley Hills, Cal. 

Phone: Al 5-8326 

681 Market St., San Francisco, Calif. 

Phone: EXbrook 7-0544 

Executive-in-Charge James Walsh 

Mortgage Guaranty Bldg., Atlanta, Ga. 

Phone: ALpine 5084 

Executive-in-charge Tom Atkinson 

WALTER BIDDICK COMPANY 

1046 So. Olive St., Los Angeles 15, Calif. 
Phone: Richmond 8-6184 

Manager Guy Biddick 

Office Mgr Barbara McNey 

Traveling Rep Burt Zoul 



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RADIO-TV STATION REPRESENTATIVES 



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JOHN BLAIR & COMPANY 

150 E. 43rd St., New York 17, N. Y. 
Phone: PLaza 3-t250 

President John P. Blair 

Asst. to Pres Wells Barnett 

Exec. V-P Robert E. Eastman 

Vice-President Ward Dorrell 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-8659 

Manager Paul Ray 

2502 Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-3188 

Manager Heber Smith, Jr. 

3460 Wilshire Blvd., Los Angeles 28, Calif. 
Phone: DUnkirk 7-1333 

Vice-President Carleton E. Coveny 

1037 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-5688 

Manager Tom Harrison 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Mgr Charles Fritz 

467 Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 4228 

Manager Steve Beard 

6 St. James Ave., Boston, Mass. 
Phone: HUbbard 2-3163 

Mgr Bruce G. Pattyson 

101 Marietta St., Atlanta, Ga. 
Phone: 6482 



Vice-President Charles Dilcher 

3319 While-Henry-Stuart, Seattle, Wash. 

Phone: Elliott 6270 

Manager John Burr 

BLAIR-TV. INC. 

150 E. 43rd St., New York 17, N. Y. 
Phone: TEmpIeton 8-5800 

Chairman John P. Blair 

President William H. Weldon 

Vice-Presidents Lindsey H. Spight, 

John Denninger, John W. Davis 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-5580 

Vice-President John W. Davis 

2502 Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

Vice-President Lindsey Spight 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 1-3811 

Mgr Frank Moreland 

1037 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-5688 

Mgr Richard Quigley, Jr. 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOoodward 1-6030 

Manager Gabe Dype 

467 Rio Grande Nat'l Bldg., Dallas, Texas 

Phone: Riverside 4228 
Manager Steve Beard 



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fastest rising name 
in station representation 



New York • Chicago • Los Angeles • San Francisco • Boston • St Louis 

302 



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RADIO-TV STATION REPRESENTATIVES 



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1402 Barnett Bank, Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry E. Cummings 

6 St. James Ave., Boston, Mass. 
Phone: HU 2-3163 

Manager Bruce Pattyson 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: ELliot 6270 

Manager John Burr 

HASKELL BLOOMBERG 

208 Fairmont St., Lowell, Mass. 
Phone: GLenview 5-5823 

General Manager Haskeil Bloomberg 

Asst. Gen. Mgr Muriel Joan Bloomberg 

GUY BOLAM 

American Sales and Servicing Agency 

370 Lexington Ave., New York 17, N, Y. 

Phone: MUrray HUl 5-1300 

President Guy Bolam 

Branch Offices 
3 Place de Yalois, Paris 3, France 

General Mgr P. G. Duprat 

38 Hertford St., London W 1, England 

General Manager G. Clement Cave 

11 rue de Fief, Boulogne-Billancourt, France 

Manager J. C Henriot 

79 Blvd. Haussmann, Paris 8e, France 

Manager J. C. Delaf on 

1 Fitzroy Square, London W 1, England 
Manager R. E. Palmer 

THE BOLLING COMPANY, INC. 

247 Park Ave., New York 17, N. Y. 
Phone: PLaza 9-8150 

President George W. Boiling 

Vice Pres. (Radio) Robert H. Boiling 

Secretary, Sports, Sales Development 
E. A. Pancoast, Jr. 

Vice-President (TV) G. Richard Swift 

Research John MacDonald 

Branch Offices 

435 N. Michigan Ave., Chicago 11, III. 

Phone: WH 3-2040 

Mgr., V. P John D. Stebbins 

204 S. Beverly Dr., Beverly Hills, Calif. 
Phone: BR 2-0544 

Manager George W. Boiling, III. 

5 Third St., San Francisco, Calif. 
Phone: GA 1-6740 

Mgr John T. Coy 

80 Bolston St., Boston 16, Mass. 

Phone: HU 2-0346 

Manager Richard A. Keating 

LOUIS J. BORGATTL INC. 

419 Boylston St., Boston 16, Mass. 

Phone: COmmonwealth 6-0718 

Pres.-Treas Louis J. Borgatti 

THE BRANHAM COMPANY 

360 North Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-5726 

President Eugene F. Corcoran 

Vice President Lewis S. Greenberg 

Manager Dudley D. Brewer 

Branch Offices 
99 Park Avenue, New York 16, N, Y. 



Phone: MUrray Hill 24606 

Executive-in-Charge Joseph F. Timlin 

6-235 General Motors Bldg., Detroit 2, Mich. 
Phone: TRinity 1-0440 

Executive-in-Charge Fred A. Weber 

1005 Fidelity Union Life Bldg., Dallas 3, Tex. 
Phone: Riverside 8-5831 

Executive-in-Charge George Harding 

Rhodes-Haverty Bldg., Atlanta 3, Ga. 
Phone: WAlnut 3025 

Executive-in-Charge Horace L. Ralls 

706 Chestnut St., St. Louis 1, Miss. 
Phone: CHestnut 1-6192 

Executive-in-Charge Fred W. Johnson 

1028 Sterick Bldg., Memphis 3, Tenn. 
Phone: JAckson 6-2344 

Executive-in-Charge Sidney L. Nichols 

2001 Liberty Life Bldg., Charlotte 2, N. C. 
Phone: EDison 2-8839 

Executive-in-Charge Bertram C. Finch 

703 Market Street, San Francisco 3, Calif. 
Phone: YUkon 2-1582 

Executive-in-Charge James M. Lowman 

6399 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: WEbster 1-1551 

Executive-in-Charge Norman E. Noyes 

BREEN & WARD 

400 Madison Avenue, New York 17, N. Y. 

Phone: PLaza 1-5075 

Partner Edward J. Breen 

BROADCAST TIME SALES 

1540 N. Highland Ave., Los Angeles 28. 

Calif. 

Phone: HO 5-1755 

Owner Carl Schuele 

Branch Offices 

527 Fifth Ave., N. Y. 17, N. Y. 

Phone: OXford 7-1696 

Manager Robert P. Swanson 

333 N. Michigan Ave., Chicago 3, 111. 
Phone: State 2-1405 

Manager Clyde Murphy 

681 Market St., San Francisco 11, Calif. 
Phone: SUtter 1-8656 

Manager T. B. Hall 

286 Penobscot Bldg., Detroit, Mich. 
Phone: WOodward 5-7618 

Manager Dan Ruffo 

2020 Live Oak, Dallas, Texas 

Phone: STerling 4671 

Manager John Moderi 

CLARK R. BROWN CO. 

416 Rio Grande National Bldg., Dallas 2, 

Texas 

Phone: Riverside 2-5148 

President Clarke R. Brown 

Vice-president Robert E. Stuart 

Vice-pres., Treas Andrew E. Peranni 

Sis. Prom. Dir Maggie Stair 

101 Marietta St., Atlanta, Ga. 
Phone: JAckson 3-7797 

Vice-president Bill McRae 

520 Lovett Blvd., Houston, Texas 
Phone: Jackson 8-1601 

Manager Jack Lee 

910 Royal St., New Orleans, La. 
Phone: Canal 3917 



303 



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RADIO-TV STATION REPRESENTATIVES 



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Manager Thomas J. Craig 

5350 West 20th St., Denver, Colo. 

Phone: BEhnont 7-1734 

Mgr Kenneth E. Palmer 

BULMER & JOHNSON, INC. 

530 Roanoke Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-7017 

President Vivian H. Bulmer 

Vice Pres Ella May Johnson 

BURKE-STUART CO. INC. 

60 East 56th St., New York 22, N. Y. 
Phone: PLaza 1-4646 

President Ted Oberfelder 

Vice President Jack Masla 

35 East Wacker Drive, Chicago, 111. 
Phone: DEarborn 2-0826 

Executive-in-Charge Ed Paro 

703 Market Street, San Francisco, Calif. 
Phone: EXbrook 2-6685 

Executive-in-Charge Sam Elkins 

6607 Selma Avenue, Hollywood, Calif. 

Phone: HOllywood 3-7194 

Executive-in-Charge Myron Bennett 

BURN-SMITH CO.. INC. 

19 W. 44th St., New York 36, N. Y. 
Phone: MU 2-3124-5 

Vice Pres.-Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, III. 

Phone: CEntral 64437 

Pres.-Treasurer John A. Toothill 

672 S. Lafayette Pk. PL, Los Angeles, Calif. 
Phone: Dunkirk 2-3200 

Mgr Harlan G. Cakes 

110 Sutter St., San Francisco 4, Calif. 

Phone: Sutter 1-7971 

Manager Norman Cunningham 

CANADIAN STATION 
REPRESENTATIVES. LTD. 

477 Madison Ave., N. Y. 22, N. Y. 
Phone.PLaza 1-4848 

President Adam Young 

Manager T. F. Malone 

CAPPER PUBLICATIONS, INC. 

1035 Topeka Blvd., Topeka, Kans. 
Phone: 3-2377 

General Manager Ben Ludy 

Branch Offices 

420 Lexington Ave., New York 17, N. Y. 

Phone: LE 2-1250 

Executive-in-charge William L. McKee. 

333 No. Michigan Ave., Chicago 1, 111. 
Phone: CEntral 6-5977 

Executive Barney Clark 

300 Waltower Bldg., Kansas City 6, Mo. 
Phone: Victor 3864 

Executive-in-charge Joseph H. Story, Jr. 

609 Union Commerce Bldg., Cleveland, Ohio 
Phone: Main 1-6774 

Exec.-in-charge Andrew M. Gent 

1207 Russ Bldg., San Francisco 4, Calif. 
Phone: Douglas 2-5220 

Executive-in-charge Fred Jameson 

1151 South Broadway, Los Angeles 15, Calif 



(Walter Biddick Company) 
Executive-in-charge Guy Biddick 

CARIBBEAN NETWORKS. INC. 

200 West 57th St., New York 19, N. Y. 
Phone: Circle 7-8224 

President Jose Ramon Quinones 

Exec. Vice Pres A. M. Martinez 

Vice Pres Juan J. Cerna 

Sec, Treas Mildred R. Chafey 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

Gen. Mgr Gordon F. Hayes 

Eastern Sales Mgr Milton F. Allison 

Sales Div. Mgr Ray H. Kremer 

Director of Research Richard Hess 

Sales Prom. Mgr Fred Heywood 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Manager Thomas H. Peterson 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Ralph Patt, Jr. 

Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Manager Byron Nelson 

6121 Sunset Blvd., Hollywood 28, Calif. 
Phone: Hollywood 9-1212 

Manager Roland McClure 

805 Peachtree St., N. E., Atlanta 5, Ga. 

Phone: TRinitv 6-0727 

Manager George Swearingen 

CBS TELEVISION SPOT SALES 

Service of CBS Television 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

Vice-Pres. in Charge Craig Lawrence 

Gen. Mgr John A. Schneider 

Business Manager Ben Margolit 

Din, Sales Devel Frank EUiott, Jr. 

Prom. Mgr B. F. Colvig 

Research Manager Robert F. Davis 

Eastern Sales Mgr Tom W. Judge 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Midwestern Sales Mgr.. ... .Arthur C. Elliot 

805 Peachtree St., Atlanta, Ga. 
Phone: TRinity 6-0727 

Manager H. H. Holtshouser 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Richard R. Loftus 

Palace Hotel, San Francisco, Calif. 
Phone: YUkon 2-7000 

Manager John H. White 

1313 N. Vine St., Los Angeles 28, Calif. 

Phone: Webster 8-3011 

Manager Edward A. Larkin 

HENRY I. CHRISTAL CO., INC. 

579 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 84414 

President Henry I. Christal 

Vice-President Irvin Gross 



304 



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RADIO-TV STATION REPRESENTATIVES 



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Branch Office 

333 N. Michigan Ave., Chicago 1, 111. 
Phone: CE 6-6357 

Manager Merrill Carroll 

1569 Russ Building, San Francisco 4, Calif. 
Phone: YU 2-1204 

Manager Richard E. Green 

2107 Book Building, Detroit 26, Mich. 
Phone: WOodward 3-2365 

Manager Joseph R. Spadea 

581 Boylston St., Boston 16, Mass. 

Phone: Copley 7-1180 

Manager Richard Woodies 

THOMAS F. CLARK COMPANY, INC. 

1 East 54th St., New York 22, N. Y. 
Phone: PLaza 5-0376 

Manager Thomas F. Clark 

Asst. Mgr Madeline E. Miklos 

Branch Office 

35 E. Wacker Drive, Chicago, HI. 

Phone: State 2-1663 

Manager Ken Peterson 

780 Penobscot Bldg., Detroit, Mich. 
Phone: Woodward 1-6036 

Manager Paul Pequinot 

1021 William-Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-7088 

Manager Karry Cannon 

COLLEGE RADIO CORPORATION 

14 West 45th Street, New York 36, N. Y. 
Phone: OXford 7-0890 

President Edwards R. Hopple 

Vice-president Robert R. Vance, Jr. 

Branch Office 

(W. S. Grant Co.) 

• 703 Market Street, San Francisco, Calif. 

Phone: EXbrook 2-7247 
General Manager Sam Elkins 

CONTINENTAL RADIO SALES 

21st & Panama St., Philadelphia 3, Pa. 
Phone: RIttenhouse 6-8139 

Manager R. Butche 

Branch Offices 
285 Madison Ave., New York 17, N. Y. 

Manager Stephanie Matyas 

Phone: LE 2-2450 
228 No. La Salle St., Chicago, 111. 

Manager R. Olson 

Phone: FRanklin 2095 

DONALD COOKE INC. 

331 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7270 

President Donald Cooke 

Branch Offices 

228 N. La Salle St., Chicago 1, lU. 

Phone: State 2-5096 

Executive-in-Charge Hooper Jones 

111 N. La Cienega Blvd., Beverly Hills, Cal. 
Phone: Crestview 5-2022 

Executive-in-Charge Lee O'Connell 

233 Sansome St., San Francisco 4, Cal. 

Phone: Yukon 6-2396 

Executive-in-Charge William A. Ayers 



HARRY E. CUMMINGS 

1402 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: ELgin 6-5770 

Owner Harry E. Cummings 

DORA-CLAYTON AGENCY. INC. 

502 Mortgage Guarantee Bldg., Atlanta 3, Ga. 

Phone: Alpine 7841 
Operators. . . .Dora C. Cosee, Clayton J. Cosie 

DEVNEY & CO. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-5365 

President E. J. Devney 

Branch Office 

64 East Lake St., Chicago, 111. 

Phone: FR 2-0016 

Manager Hal Holman 

111 N. La Cienga Blvd., Los Angeles 57, 

Calif. 

Phone: OLeander 5-7597 

Manager Lee F. O'ConneR 

233 Sansome St., San Francisco 3, Calif. 

Phone: YUkon 6-2981 

Manager William A. Ayres 

EVERETT-McKINNEY. INC. 

40 E. 49 St., New York 17, N. Y. 
Phone: PLaza 3-9332 

President Max M. Everett 

Secretary M. Jane Callahan 

Vice Pres Powell H. Ensign 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-9052 

Executive-in-Charge John B. Shelton 

111 No. LaCienega Blvd., Beverly Hills, CaL 
Phone: OLympia 2-1313 

Exec.-in-Charge Lee F. O'Connell 

233 Sansome St., San Francisco 4, CaL 

Phone: Yukon 6-2396 

Exec.-in-Charge William A. Ayrei 

FORJOE & COMPANY. INC. 

580 Fifth Avenue, New York 36, N. Y. 
Phone: JUdson 6-3100 

President Joseph Bloom 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Delaware 7-1874 

Manager Tom Cinquina 

451 N. LaCienega Blvd., Los Angeles, Calif. 
Phone: OLeander 5-7755 

Manager Lawrence Krasner 

593 Market St., San Francisco 5, Calif. 
Phone: Sutter 1-7569 

Manager Charles E. Haddix 

Glen Bldg., Atlanta, Ga. 

Phone: JAckson 3-0518-9 

Times Square Bldg., Seattle, Wash. 

Phone: MUtual 1088 

Manager Robert L. Swanson 

GILL-PERNA. INC. 

654 Madison Ave., New York 21, N. Y. 

Phone: TEmpleton 84740 

President Helen GiU 



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RADIO-TV STATION REPRESENTATIVES 



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Exec. Vice-Pres John J. Perna, Jr. 

Branch Offices 

75 E. Wacker Drive, Chicago, 111. 

Phone: FRanklin 2-8665 

Midwest Mgr Walter Beadell 

2330 W. 3rd St., Los Angeles, Calif. 
Phone: DUnkirk 7-4388 

Manager R. W. Walker 

57 Post St., San Francisco, Calif. 
Phone: Sutter 1-5568 

Manager Rogers Parratt 

80 Boylston St., Boston, Mass. 

Phone: Liberty 2-6481 

Manager Harry Wheeler 

W. S. GRANT CO.. INC. 

703 Market Street, San Francisco 3, Calif. 
Phone: EXbrook 2-6685 

President, General Mgr Sam Elkins 

Vice-president Herb Stiller 

Branch Offices 
60 East 56th St., New York 22, N. Y. 

Phone: PLaza 1-2156 

35 East Wacker Drive, Chicago 1, 111. 

Phone: DEarborn 2-0826 

6606 Selma Avenue, Hollywood 28, Calif. 

Phone: HOUywood 3-7194 

MELCHOR GUZMAN COMPANY. 
INC. 

45 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-0624 

President Melchor Guzman 

H-R REPRESENTATIVES. INC. 

380 Madison Ave., New York 17, N. Y. 
Phone: Oxford 7-3120 

Pres. & Treas Frank M. Headley 

Vice-Pres Dwi^t S. Reed 

Vice-Pres. & Sec... ..... .Frank E. Pellegrin 

Vice-Pres Paul R. Weeks 

Branch Offices 

35 East Wacker Drive, Chicago 1, 111. 

Phone: Randolph 6-6431 

Vice-President Dwight S. Reed 

155 Montgomery St., San Francisco 4, Calif. 
Phone: YUkon 2-5701 

General Manager James Alspaugh 

Equitable Bldg., Hollywood 28, Calif. 
Phone: HOUywood 2-6453 

V.P.-Gen. Mgr Harold Lindley 

520 Lovett Blvd., Houston, Texas. 
Phone: JAckson 8-1601 

Manager Jack Lee 

101 Marietta St. Bldg., Atlanta, Ga. 
Phone: CYpress 7797 

Manager Bill McRae 

416 Rio Grande Bldg., Dallas 2, Texas 
Phone: Randolph 5149 

Gen. Manager Clarke Brown 

910 Royal St., New Orleans, La. 

Phone: CAnal 3917 

Manager Thomas J. Craig 

HARRINGTON. RIGHTER & 
PARSONS, INC. 

589 Fifth Ave., New York 17, N. Y, 
Phone: MU 8-7050 



TV Department 

President. John E. Harrington, Jr. 

Vice Pres Volney Righter 

Vice Pres James 0. Parsons, Jr. 

Acct. Executive John F. Dickinson, 

Burton Adams, Maurice Rashbaum, Jr., 
Frank R. Grindley, Edward J. Clark, 
Eugene Malone 

Promotion Mgr Helen J. Harney 

Brandt Office 

Tribune Tower, Chicago, 111. 

Phone: WHitehall 4-0510 

Executive-in-charge Carroll R. Layman 

Russ Bldg., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge .Franklin Dougherty 

1430 W. Peachtree Street, Atlanta, Ga. 
Executive in Charge Frank P. Rice 

HEADLEY-REED COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-8701 

President Sterling Beeson 

Chrm. of Board F. W. MiUer, Sr. 

Exec. Vice-Pres John H. Wrath 

Director Frank W. Miller, Jr. 

V.P., Sales Mgr., TV. Jack Hardingham 

V.P., Sales Mgr., Radio Austen Smithers 

Branch Offices 

230 N. Michigan Ave., Chicago 1, 111. 

Executives V.P.-in-Charge. .John H. Wrath, 

Geno Cioe 

Marietta & Forsythe Sts., Atlanta 3, Ga. 

Execntives-in-charge Eli W. Sweatman, 

Wade C. Campbell 

110 Sutter St., San Francisco, Cal. 

Executive-in-Charge Fred B. Adair, Jr. 

Taft Bldg., Hollywood & Vine, Hollywood, 
Cal. 

Executives-in-charge Clark N. Barnes, 

Arthur Astor 
Phila. National Bank Bldg., Phildelphia, Pa. 
Executive-in-charge Robert S. Dome 

HOAG-BLAIR CO. 

405 Lexington Ave., New York, N. Y. 
Phone: MU 4-3722 

President Robert B. Hoag 

Vice-President Wells Barnett 

Sales Development Martin Kate 

Research Ward Dorrell 

Eastern Sales Manager ..Richard L. Foote 

Branch Office 

737 No. Michigan Ave., Chicago 22, IlL 

Phone: DE 7-2145 

Mid-Western Mgr Donald Ward 

Russ Bldg., San Francisco 4, Calif. 
Phone: YU 2-7068 

Exec, in Chg Lindsey Spight 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 1-3811 

Exec, in Chg Frank Moreland 

Book Building, Detroit 26, Mich. 
Phone: WOodward 1-6030 

Exec.-in-charge Gable Dype 

Barnett Bank Bldg., Jacksonville 2, Fla. 
Phone: Elgin 6-5770 

Exec.-in-charge Harry E. Cummings 

Paul Brown Bldg., St. Louis 1, Missouri 
Phone: Chestnut 1-5687 



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RADIO-TV STATION REPRESENTATIVES 



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Exec.-in-charge Richard Quigley 

Rio Grande Bldg., Dallas 2, Texas 
Phone: Riverside 4228 

Exec.-in-charge Steve Beard 

Statler Office Bldg., Boston 16, Mass. 
Phone: Hubbard 2-3163 

Exec.-in-charge Bruce Pattyson 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: Elliott 6270 

Exec.-in-charge John Burr 

GEORGE P. HOLUNGBERY CO. 

307 North Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-6060 

Chairman of the Bd.. .George P. HoUingbery 

Vice-chairman F. E. Spencer, Jr. 

President (Radio) Fred Hague 

President (TV) Harry Wise, Jr. 

Radio Sales Manager Frank McCarthy 

TV Sales Manager Warren Nelson 

Branch Offices 

500 Fifth Ave., New York 36, N. Y. 

Phone: OXford 5-5560 

Executive-in-Charge F. E. Spencer, Jr. 

134 Peachtree St., Atlanta 3, Georgia 
Phone: JAckson 4-5710 

Executive-in-Charge Richard N. Hunter 

1967 Guardian Building, Detroit 26, Mich. 
Phone: WOodward 1-3555 

Executive-in-Charge Joseph D. Payne, Jr. 

3325 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 5-2071 

Executive-in-Charge Roy Edwards 

720 Roanoke Bldg., Minneapolis 2, Minn. 
Phone: FEderal 3-0519 

Executive-in-Charge Ted Adams 

417 Montgomery St., San Francisco 4, Calif. 
Phone: DOuglas 2-2541 

Executive-in-Charge George Lindman 

Tower Building, Seattle 1, Wash. 

Phone: ELliott 1868 

Executive-in-Charge Hugh Feltis 

HAL HOLMAN COMPANY 

64 East Lake St., Chicago 1, 111. 
Phone: FRanklin 2-0016 

Owner Hal Holman 

Branch Offices 

535 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5365 

Executive-in-charge Ed Devney 

6381 Hollywood Blvd, Los Angeles 28, Calif. 
Phone: Hywd. 2-2351 

Manager Tracy Moore 

260 Kearney St., San Francisco 8, Calif. 

Phone: EXbrook 2-6444 

Manager John Funk 

INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 24813 

President Jack Koste 

Branch Offices 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 5096 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLeander 5-8326 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

P. 0. Box 6102, Atlanta, Ga. 

Phone: EXchange 1490 



INTER-AMERICAN PUBLICATIONS, 
INC. 

41 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0884 

President Angel Ramos 

Vice-President Jose Oviedo 

Secretary Frank Navarro 

INTERSTATE UNITED NEWSPAPERS 
—RADIO DIVISION 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray HiU 2-5452 

Radio Dir Joseph L. Wootton 

Branch Office 

410 South Michigan Ave., Chicago, 111. 

Exec.-in-Charge L. J. Pollard 

THE KATZ AGENCY, INC. 

477 Madison Ave., New York 22, N. Y. 
Phone: PLaza 94460 

Chr. of Board George Katz 

President Eugene Katz 

Dir. Research, Prom D. H. Denenholz 

Treasurer Morris J. Beck 

Sales Manager, Radio Morris S. Kellner 

Director of TV .'...Edward Codel 

Sales Mgr. (TV) Scott Donahue 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: MOhawk 4-7150 

Vice-President G. H. Gunst 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-8420 

Manager Arthur J. Underwood 

Bryant Bldg., Kansas City 6, Mo. 
Phone: Victor 2-7095 

Manager T. J. Flanagan, Jr. 

1321 Fulton Bank Bldg., Atlanta 3, Ga. 
Phone: JAckson 5-1637 

Manager Keith Byerly 

2006 Bryan St., Dallas 1, Texas 
Phone: Riverside 4036 

Manager D. Rutledge 

Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-7628 

Manager Stanley J. Ruelnian 

3325 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 5-6284 

Manager Richard Hasbrook 

ROBERT S. KELLER, INC. 

72 Barrow St., N. Y. 14, N. Y. 
Phone: WAtkins 4-6599 

President Bob Keller 

Secretary-Treasurer E. B. Wright 

Branch Office 

228 N. La Salle St., Chicago 1, III. 

Phone: STate 2-5096 

Manager Hooper Jones 

KENTUCKY RADIO SALES 

1404 Heyburn Bldg., Louisville, Kentucky 

Phone: JUniper 4-0367 

President Harry McTigue 

KETTELL-CARTER 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1966 

Partner Elmer Kettell 

Partner Marjorle Carter 



307 



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RADIO-TV STATION REPRESENTATIVES 



(HCIX) 



A. LEWIS KING 

551 Fifth Ave^ New York 17, N. Y. 

Phone: MUrray Hill 2-8276 

President A. Lewis King 

NONA KIRBY CO. 

507 Statler Office Bldg., Boston, Mass. 
Phone: HUbbard 2-6117 

President Nona Kirby 

Vice President Kay Chille 

Office Manager Irene Kelleher 

JOSEPH HERSHEY McGILLVRA. INC. 

366 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-8755 

President Joseph H. McGillvra 

Branch Offices 

185 N. Wabash Ave., Chicago 1, 111. 

Phone: State 2-5282 

Manager Robert B. Pierce 

638 S. Van Ness Ave., Los Angeles 5, Calif. 
Phone: DUnkirk 4-7352 

Manager Fred E. Crawford, Jr. 

605 Market St., San Francisco, Calif. 
Phone: YUkon 2-3954 

Manager r A. S. Babcock 

419 Boylston St., Boston 16, Mass. 
Phone: COmmonwealth 6-0718 

Manager Louis J. Borgatti 

P.O. Box 127, Bedford, Indiana 
Phone: BEdford 9194 

MEEKER COMPANY, INC. 

521 Fifth Ave New York 17, N. Y. 

Phone: MUrray Hill 2-2170 

President Bob Meeker 

Vice-president, Radio Dir Lou Moore 

Vicie-president, TV Dir Ed Filion 

Eastern TV Sales Mgr Chuck Standard 

Acct. Executives. .Dave Grimm, Paul Murray 

Sales Prom. Dir Vic Piano 

Research Dir Mimi Von Zelowitz 

Branch Offices' 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Vice-president Carl Jewett 

Midwest Sales Dev. Mgr Norm Cissna 

Account Executive Lois Thompson 

8 West King St., Lancaster, Pa. 
Phone: Lan. 5251 

Manager Dick Sheetz 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO 2-2351 

Manager Tracy Moore 

Sales Manager Jerry Moore 

339 Russ Building, San Francisco 4, Calif. 
Phone: YU 6-4940 

West Coast Mgr Don Pontius 

Office Manager Lucille Riggs 

CLYDE MELVILLE CO. 

Melba Bldg., Dallas 1, Tex. 

Phone: Riverside 8-5239 

Pres Clyde Melville 

NBC SPOT SALES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-8300 

Director, (TV) John Reber 

Business Mgr Anthony C. Krayer 



Eastern Radio Sales Mgr Larry Surles 

Director, Radio Sales George Dietricli 

Mgr. Represented Stas Richard Close 

Adv., Prom. Mgr Wilbur Fromm 

Eastern TV Sales Mgr Jack Ryan 

Mgr. New Bus., Prom Mort Gaffin 

Sales Service Mgr Caroline Herbert 

Sales Dev., Research Mgr... Daniel Lissance 

Director, TV Sales Edwin Jameson 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr Fred Lyons 

Central TV Sales Mgr John Mulholland 

Sunset & Vine, Hollywood 28, Calif. 
Phone: Hollywood 9-6161 

Sales Rep. (Radio) Doty Edouarde 

Sales Rep. (TV) Walter Davison 

Taylor & O'Farrell Sts., NBC Bldg. 
San Francisco 2, Calif. 
Phone: Greystone 4-8700 

West Radio Mgr Edward Macauley 

TV Salesmen. .. .R. Anderson, Ken Johnson 

Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 1-1610 

Radio Sales Rep William Bugchget 

TV Sales Representative John C. Treacy 

1026 South Blvd., Charlotte, N. C. 
Phone: CHarlotte 6-6581 

Sales Rep Bomar Lowrance 

770 Spring St., N. W., Atlanta, Ga. 
Phone: ELgin 3726 

Sales Rep Freeman Jones 

Fidelity Union Life Bldg., Dallas, Tex. 
Phone: RAndolph 8206 
Sales Rep Robert F. Kee 

NATIONAL TIME SALES 

370 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-1300 
Radio and TV Department 

Sales Manager Arthur Gordon 

Sales Promotion Dir Al Alperton 

Branch Offices 

672 LaFayette Park PL, L. A. 5, Calif, 

Phone: DU 2-3200 

Exec.-in-Charge Harlan Oakes 

110 Sutter St., San Francisco, Calif. 

Phone: SUtter 1-7971 

Exec.-in-Charge Norman Cunningham 

HARLAN G. OAKES & ASSOCIATES 

110 Sutter St., San Francisco, Calif. 
Phone: SUtter 1-7971 

Manager Norman Cunningham 

672 S. Lafayette Park PI., Los Angeles, Calif. 
Phone: DUnkirk 2-3200 

Manager Harlan Oakes 

370 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-1300 

Manager Arthur Cordon 

600 Insurance Bldg., San Antonio, Texas 
Manager Joe Harry 

PAN AMERICAN BROADCASTING 
CO. 

370 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 5-1300 

Manager Eugene Bernald 



308 



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RADIO-TV STATION REPRESENTATIVES 



0<=>0 



Branch Offices 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 

Executive-in-charge Harlan Cakes 

110 Sutter St., San Francisco, Calif. 

Phone: SUtter 1-7971 

Executive-in-charge Norman Cunningham 

JOHN E. PEARSON CO. 

444 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-3366 

Owner John E. Pearson 

Account Executives Russel Walker, 

William M. Wilson, Ray Henze, Mike Wur- 

ster, Richard T. Allen 

John E. Pearson Television, Inc. 

President John E. Pearson 

Vice Presidents Russel Walker, 

William M. Wilson, Frank Reed, James 
Bowden, C. P. Stitt, Robert Baird 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 

Executive-in-charge James Bowden 

3242 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 5-5084 

Executive-in-charge David Cassidy 

58 Sutter St., San Francisco 4, Calif. 
Phone: DOuglas 2-7159 

Executive-in-charge Martin H. Percival 

1410 Northwestern Bank Bldg., 

Minneapolis, Minn. 

Phone: FEderal 8-5689 

Exec.in-chg C. P. Stitt 

Fidelity Union Bldg., Dallas, Texas 
Phone: Riverside 7-3723 

Executive-in-charge Tom Murphy 

508 Glenn Bldg., Atlanta, Ga. 

Phone: JAckson 5-2912 

Exec.-in-charge Robert Baird 

JOHN H. PERRY ASSOCIATES 

19 W. 44th St., New York 36, N. Y. 
Phone: MUrray Hill 7-5047 

General Manager Wm. K. Dorman 

Salesman John H. Weir, Jr. 

Branch Offices 

224 S. Michigan Ave., Chicago 3, 111. 

Phone: Harrison 7-4008 

Manager F. W. Thurnau 

12 S. 12th St., Philadelphia 7, Pa. 
Phone: Walnut 2-3555 

Manager Robert Hitchings 

7-268, General Motors Bldg., Detroit 2, Mich. 
Phone: Trinity 5-1803 

Manager J. F. Cole 

411 Glenn Building, Atlanta 3, Georgia 
Phone: MUrray 8-3988 

Manager J. D. Whitehead 

233 Sansome Street, San Francisco 8, Calif. 
Phone: YUkon 6-2981 

Manager W. A. Ayres 

111 N. La Cienega Blvd., Beverly Hills, Calif. 

Phone: OLympia 2-1313 
Manager Lee F. O'Connell 



PETERS, GRIPHN. WOODWARD, 
INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7900 

President H. Preston Peters 

Exec. V.P Russel Woodward 

Vice Pres.-TV Lloyd Griffin 

VjP., Treas Jones Scovern 

Ass't. V.P Lon A. King 

Radio Department 

Ass't. Sales Mgr John A. Thompson 

New Business Dev.. .Thomas B. Coleman, Jr. 

Prom., Research Dir Frank B. Woodruff 

Ass't. to Dir Martin V. Zuzulo 

TV Department 

Eastern Sales Mgr John W. Brooke 

Sales Prom., Service John F. Hurlbut 

New Business Dev George C. Castleman 

Branch Offices 

Prudential Plaza, Chicago 1, Illinois 

Phone: FRanklin 2-6373 

Vice Pres John A. Cory 

Midwest Sales Mgr. (Radio) . .Arthur Bagge 

Midwest Sales Mgr. (TV) . .William Tynan 

Glenn Bldg., Atlanta 3, Ga. 

Phone: MUrray 8-5667 

Manager Barton C. Isbell, Jr. 

TV Sales Mgr William J. Stubbs 

Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4255 

Vice Pres William W. Bryan 

TV Sales Louis J. Hummel, Jr. 

406 West 7th St., Forth Worth, Texas 
Phone: Edison 6-3349 

Radio, TV Sales W. Hal Thompson 

1750 North Vine St., Hollywood 28, CaL 
Phone: HOUywood 9-1688 

V.P., West Coast Mgr Hal W. Hoag 

TV Sales John A. Serrao 

Russ Bldg., San Francisco 4, Cal. 
Phone: SUtter 1-3796 

Radio Sales Frank A. Tessin 

TV Mgr William A. Exline 

EDWARD PETRY & CO., INC. 

3 East 54th St., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Department 

President Edward Petry 

Exec. Vice-Pres Edward E. Voynow 

Vice-Pres William B. Maillefert 

Eastern Sales Mgr E. E. Eshleman 

Sales Prom. Mgr William Steese 

Asst. Sales Prom. Mgr John F. Keii^ier 

TV Department 
V.P., Eastern Sales Mgr... Thomas E. Knode 

Sales Prom. Mgr Robert L. Hutton, Jr. 

Eastern Sales Mgr Martin Nierman 

Research Mgr George Johannessen 

Branch Offices 

400 N. Michigan Ave., Chicago 11, lU. 

Phone: WHitehall 4-0011 

Exec. V-P Edward E. Voynow 

Sales Mgr. (Radio) John Ashenhurst 

Ssles Mgr. (TV) Louis A. Smith 

645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 3-0125 



309 



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RADIO-TV STATION REPRESENTATIVES 



0<=>0 



Sales Managers.. William Cartwright (AM) 
Franklin M. Walker (TV) 
101 Marietta St., Atlanta 3, Ga. 
Phone: Lamar 8-861 

Sales Mgrs Joseph Sierer (AM) 

Richard Hughes (TV) 
Russ Bldg., San Francisco 4, Cal. 
Phone: YUkon 2-3631 

Sales Managers Lloyd McGovern (AM) 

Edward L. Smith (TV) 
530 W. Sixth St., Los Angeles 14, Calif. 
Phone: Tucker 3171 

Sales Mgrs Charles G. Matson (AM) 

L. D. Larimer (TV) 
915 Olive St., St. Louis 3, Mo. 
Phone: Chestnut 1-7191 

Sales Mgrs George Kercher (AM) 

Hugh 0. Kerwin (TV) 

RADIO-TV REPRESENTATIVES. INC. 

7 East 47th St., New York 17, N. Y. 
Phone: MU 8-4340 

President Harry Goodman 

Vice President Peggy Stone 

Branch Offices 

75 E. Wacker Dr.. Chicago 1, III. 

Phone: FI 6-0964 

Vice-President Edward Nickey 

111 No. LaCienega Blvd., Los Angeles, Calif. 
Phone: OL 5-7597 

Manager Lee O'Connell 

233 Sansone St., San Francisco, Calif. 
Phone: YUkon 6-2982 

Executive-in-Charge Wm. Ayres 

217 Glenn Bldg., Atlanta, Ga. 

Phone: WAlnut 3872 

Manager Gene Tibbett 

RADIO REPRESENTATIVES 
LIMITED 

76 St. Clair Ave., West Toronto 1, Ont., Can. 
Phone: WAlnut 4-0727 

Pres., Gen. Mgr T. Gordon Ferris 

Sales Exec George Schmidt 

Radio Sales Mgr Bob Munro 

TV Sales Mgr Bill Stoeckel 

Sec, Treas.. Victoria Murphy 

Branch Offices 

908 Dominion Square Bldg., Montreal, Que. 

Canada 

Phone: UNiversity 6-8058 

Manager W. C. Dippie 

Lindsay Bldg., Winnipeg, Manitoba, Canada 
Phone: 9-6374 

Manager M. J. MacLennan 

804 Hornby St., Vancouver, B. C. 

Phone: MUtual 3-6131 

Manager Ed Hal] 

RADIO TIME SALES (ONTARIO) 
LTD. 

147 University Ave., Toronto, Ontario 

Phone: Empire 6-6680 

General Manager N. D. Brown 



WILLIAM G. RAMBEAU CO., INC. 

347 Madison Ave., New York 17, N. V. 
Phone: Murray Hill 6-5940 

President William G. Rambeau 

Vice-President George W. Kupper 

Treasurer Mary A. Rambeau 

Account Executives George W. Kupper, 

George Olsen, William G. Rambeau 
Branch Offices 
185 N. Wabash Ave., Chicago 1, 111. 
Phone: And. 3-5566 

Executive-in-Charge Mary Rudd 

1350 No. Highland Ave., Hollywood 28, Calif. 
Phone: HOUywood 4-6017 

Executive-in-Charge Ed Lytic 

927 Mills Bldg., San Francisco, Calif. 
Phone: EXbrook 2-4073 

Executive-in-Charge Evelyn Wiggins 

530 Roanoke Bldg., Minneapolis 2, Minn. 

Phone: Lincoln 7017 

Executive-in-charge Vivian Bulmer 

PAUL H. RAYMER COMPANY. INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-5570 

Executive V.P F. C. Brokaw 

V.P., TV Stuart M. Kelly 

Promotion & Research .... Mitchell DeGroot 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-4473 

Vice-President Clay E. Forkcr 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-0764 

Executive-in-Charge Robert B. Rains 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOUywood 2-2376 

Manager John D. Gale 

Russ Bldg., San Francisco 4, Calif. 
Phone: Douglas 2-8909 

Manager Ray Rhodes 

Glenn Bldg., Atlanta 3, Ga. 
Phone: JAckson 5-6508 

Manager Edward D. Brandt 

Mercantile Securities Bldg., Dallas, Tex. 

Phone: Riverside 5663 

Manager John H. Hicks 

SEARS & AVER. INC. 

612 N. Michigan Ave., Chicago, 111. 
Phone: Superior 7-8177-8 

President B. H. Sear.^ 

Secretary G. E. Allison 

Branch Offices 

33 West 42nd St., New York, N. Y. 

Phone: BRyant 9-1374 

Executive-in-Charge Jack Davis 

110 Sutter St., San Fran?isco, Calif. 
Phone: YUkon 6-4112 

Exec.-in-Charge Daren McGavren 

1741 Ivar Ave., Los Angeles, Calif. 

Phone: HOUywood 4-2856 

Executive-in-Charge Donald J. Quinn 



310 



<X=>0 RADIO-TV STATION REPRESENTATIVES (XOO 



HORACE N. STOVIN & COMPANY 

406 Jarvis St., Toronlo 5, Gnlar^, Canada 
Phone: WAlnut 4-5768 

President H. N. Stovin 

Exec. V.P W. D. Byles 

Radio Sales Mgr A. C. Harrison 

TV Sales Mgr J. L. Raeburn 

608 Keefer Bldg., Montreal, Quebec 
Phone: UNiversity 6-6291 

Manager T. C. Maguire 

1111-211 Portage Ave., Winnipeg 2, Manitoba 
Phone: 925-097 

Manager C. E. Montgomery 

615 West Pender St., Vancouver 2, B. C. 

Phone: Tatlow 4831 

Manager J. W. Stovin 

VENARD. RINTOUL & McCONNELL. 
INC. 

579 Fifth Ave., New York, N. Y. 
Phone: MU 8-1088 

President Lloyd George Venard 

Vice President Stephen R. Rintoul 

Vice President James V. McConnell 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ST 2-5260 

Vice President Howard B. Meyers 

2978 Wilshire Blvd., Los Angeles, Calif. 
Phone: DU 84151 

Exec.-in-Charge Wilt Gunzendorfer 

Mills Bldg., San Francisco, Calif. 

Phone: GA 1-7950 

Exec.-in-Charge Duncan A. Scott 

WAGNER-SMITH ASSOCIATES 

280 Madison Ave., New York, N. Y. 
Phone: Murray Hill 4-4244 

National Sales Mgr Roy V. Smith 

Branch Office 

830 Securities Bldg., Seattle, Wash. 

Phone: SE 6-6633 

West Coast Mgr William J. Wagner 

WALKER REPRESENTATION CO.. 
INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President J. Wythe Walker 

Vice-president C. Otis Rawalt 

Account Executives. . .Lionel Colton, George 
Bingham 

Brunch Offices 

360 N. Michigan Ave., Chicago, 111. 

Phone: ANdover 3-5771 

Manager Charles Halteman 

100 Boylston St., Boston, Mass. 
Phone: HUbbard 2-4370 

Vice-president William Creed 

672 S. LaFayette Park Place, L. A., Calif. 
Phone: DUnkirk 2-3200 

Manager Harlan Oakes 

110 Sutter St., San Francisco, Calif. 
Phone: SUtter 1-7971 



Manager Norm Cunningham 

1223 A Mortgage Guarantee Bldg., Atlanta, 

Ga. 

Phone: ALpine 5084 

Manager Tom Atkinson 

GRANT WEBB & CO. 

509 Madison Ave., N. Y. 22, N. Y. 
Phone: MU 8-7550 

President Grant Webb 

Vice-president Edmond P. Ryan 

Dir. of Research Frances Sweat 

Branch Offices 

1302 Cadillac Tower, Detroit 26, Mich. 

Phone: WOodward 1-8290 

Manager Mabel Lucas 

69 W. Washington St., Chicago 2, lU, 
Phone: STate 2-3155 

Manager Warren Knudson 

155 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-6127 

Manager James Stewart 

8622 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OLeander 5-8998 

Manager Joseph Turner 

WEED AND COMPANY 

579 Fifth Ave., New York 17, N. Y. 
Phone: PL 94700 

Manager (Radio & TV) Joseph J. Weed 

V.P., Sales E. J. Fitzsimmons 

East. Sales Mgr J. C. Lyons 

Salesmen (Radio) Peter McGurk, 

William Codus, Winston L. Kirby, Philip 
D'Antoni, Joseph Aley, Robert Lobdell 

Sales Prom. Mgr Winifred Schaefer 

Publicity Mrs. Dorothy Kaufman 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3434 

Executive-in-Charge Neal Weed 

1610 Book Bldg., Detroit 26, Mich. 

Phone: Woodward 1-2685 

Executive-in-Charge. .Daniel W. Bowen, Jr. 

Glenn Bldg., Atlanta 3, Ga. 

Phone: Cypress 4081 

Exec-in-Charge George Grieshauer 

6331 Hollywood Blvd, Hollywood 28, Calif. 

Phone: HOUywood 2-5676 

625 Market St., San Francisco 5, Calif. 

Phone: EXbrook 7-0535 

Executive-in-Charge Boyd Rippey 

Statler Bldg., Boston 16, Mass. 
Phone: Hubbard 2-5677 

Executive-in-Charge John G. White 

505 Fifth Ave., Des Moines 9, Iowa 

Phone: CHerry 3-3930 

Exec.-in-Charge Bill Scharton 

WEED TELEVISION CORP. 

579 Fifth Avenue, New York 17, N. Y. 

Sales Staff Bates Halsey, Joseph R. 

Miller, Walter Newton, Mathias O'Gorman, 
David L. O'Shea, Joseph Wells, Theodore 
Wrobel, Sheldon Van Dolen 



311 



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RADIO-TV STATION REPRESENTATIVES 



o<r>o 



Traffic Florence Eimer 

Sales Promotion Winifred Schaefer 

Publicity Mrs. Dorothy Kaufman 

Prudential Plaza, Chicago 1, 111. 

Vice-president Neal Weed 

Staff George Lindsay, Robert 

Lethbridge, Samuel Eadie, Joseph M. 
Fisher, Jr. 

1610 Book Bldg., Detroit 26, Mich. 

Executive-in-Charge Bernard P. Pearse 

Glenn Bldg., Atlanta 3, Ga. 
Executive-in-Charge. .George L. Griesbauer 
6331 Hollywood Blvd., Hollywood 28, Calif. 

Executive-in-Charge Edwin C. Metcalfe 

625 Market St., San Francisco 5, Calif. 

Executive-in-Charge Don Staley 

Statler Bldg., Boston 16, Mass. 

Executive-in-Charge Robert R. Reardon 

505 Fifth Ave., Des Moines 9, Iowa 
Executive-in-Charge Bill J. Scharton 

ADAM YOUNG, INC. 
YOUNG TV CORP. 

3 East 54th St., N. Y. 22, N. Y. 
Fhone: PLaza 1-4848 

President Adam J. Young 

V.P. & Sales Mgr.. Stephen A. Machcinski, Jr. 

Ass't. Sales Mgr Robert Burke 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 



Exec-in-Charge William J. Reilly 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: Hollywood 2-2289 

Exec.-in-Charge William L. Wallace 

317 North Eleventh St., St. Louis, Mo. 
Phone: MAin 1-5020 

Exec.-in-Chg Jack Hetherington 

593 Market St., San Francisco, Calif. 
Phone: YUkon 6-6769 

Exec-in-Chg Charles R. Christianson 

Statler Office Bldg., Boston 16, Mass. 

Phone: HUbbard 2-6617 

Manager Nona Kirby 

YOUNG INTERNATIONAL. LTD. 

3 East 54th St., N. Y. 22, N. Y. 
Phone: PLaza 5-4848 

President Adam J. Young Jr. 

Vice-President Stephen A. Mann 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

Manager William J. ReUly 

6331 Hollywood Blvd., Los Angeles 28, CaL 
Phone: HOUywood 9-0965 

Manager William L. Wallace 

317 North Eleventh St., St. Louis, Mo. 
Phone: MAin 1-5020 

Manager John B. Hetherington 

593 Market St., San Francisco 5, Cal. 

Phone: YUkon 6-6769 

Manager Charles R. Christianson 



MORE NEWS 

MORE FEATURES 
MORE REGIONAL COVERAGE 



AP 



. . and MORE RADIO AND TELEVISION STATIONS 

depend on 

THE ASSOCIATED PRESS 



312 



STATION 
REPRESENTATIVE 
EXECUTIVE BIOS 



(XOO 



STATION REPRESENTATIVE EXECUTIVES 0<Z>0 



PETERS, H. 




PRESTON, President of 
Peters, Griffin, Wood- 
ward,Inc.,isa 
twenty-five year vet- 
eran of the broad- 
casting industry. He 
was one of the origi- 
nal members of the 
present organization 
which was launched 

^L .^^Jjy uating from Am- 

^^^^1^^^^ herst College, he 

^^^"i^^Bhj^ joined the Chicago 
^^^^^^^^1 Tribune, and three 
^^l^^flftil^^H years later he moved 
over to the repre- 
sentative firm. On May 11, 1942 he was 
named president of Free & Peters, Inc., 
and in 1956 became president of Peters, 
Griffin and Woodward, Inc. 

0<Z>0 

HOLLINGBERY, GEORGE P., President, 
George P. HoUing- 
bery Co., Radio & 
^,«l«Sr Television Station 

Representatives. B. 
/j^ ._ Lawrence, Kansas. 

^ Attended Kansas 

^ University. Married; 
children, Betsy, Ann, 
Deborah, George, Jr. 
Started the Holling- 
bery Company in 
1936 following 
twelve years with 
the Chicago Herald 
Examiner as Na- 
tional Advertising 
Manager. In addition to the headquarters 
office in Chicago, the company maintains 
offices in New York, Atlanta, Detroit, Los 
Angeles, and San Francisco. 

(XI>« 

CARSON, H. R., President, All-Canada 
Radio Facilities Ltd., 
Calgary, Alta.; Qual- 
ity Records Ltd., 
Toronto, Ont.; V.P., 
Taylor, Pearson & 
Carson Ltd., Edmon- 
ton, Alta.; Dir., 
Sicks' Breweries Ltd. 
& Wentworth Radio 
Bcstg Co. Ltd., Ham- 
ilton, Ont.; CKWX 
(Radio) Ltd., Van- 
couver, B.C.; Island 
Bcstg Co. Ltd., Vic- 
toria, B.C. B. 1895, 
Miami, Manitoba, 
Canada. M. Anne Staples, 1925; one son, 
Richard. Engaged in automotive jobbing 
business, Lethbridge, Alta., 1923-29; V.P., 
Taylor, Pearson & Carson since 1929. 






PEARSON, JOHN E., President of John 
E. Pearson Televi- 
sion, Inc. B. 1906, 
Cape Girardeau, Mo. 
Attended Central 
High School, Cape 
Girardeau. Married ; 
children, Millie Lou, 
John Wayne, James 
Edward. Entered 
broadcasting as an- 
nouncer and sales- 
man for KWTO- 
KGBX, Springfield, 
Mo. in 1932, working 
simultaneously as 
freelance newsman 

and sports writer. Formed John E. Pear- 
son Co. in January, 1940 and John E. 
Pearson Television, Inc. in September, 
1953. Member of Greenwich Country Club. 

0<I>0 

BLAIR, JOHN P., President of John Blair 
& Company. B. Chi- 
cago, 111. Attended 
University of Wis- 
consin, B.A. 1922. 
Entered advertising 
in 1922 with General 
Outdoor Advertising 
Company, San Fran- 
cisco; Joined J. Wal- 
ter Thompson, San 
Francisco, in 1926; 
McGregor & Sollie 
Transcription Com- 
pany, San Francisco, 
in 1931. Formed John 
Blair & Company in 
1933, Blair-TV in 1948, and Blair Televi- 
sion Associates in 1954. President of SRA, 
1953-54. Member, University Club of Chi- 
cago, Yale Club of New York, Chicago 
and New York Yacht Clubs. 

(KOO 

KATZ, EUGENE, President of The Katz 
Agency Inc. which 
his grandfather, 
Emanuel Katz, 
founded in 1888. At- 
tended Dartmouth 
College and Oxford 
University. M. Flor- 
ine Klingenstein, 
1933; children, Bar- 
bara, 1936, John 
Daniel, 1938. Chief, 
Bureau of Intelli- 
gence, Office of War 
Information, Over- 
seas Branch, 1943. 
Succeeded his father, 

George R. Katz, as president of The Katz 
Agency, Inc. in 1952. Member and Direc- 
tor of the Station Representatives Asso- 
ciation. 




i 




314 



0<O0 STATION REPRESENTATIVE EXECUTIVES 0<=>0 



RAYMER, PAUL H., President, Paul H. 
Raymer Co., Inc. B., 
Beaver Penna., 1896. 
Cornell University, 
A.B. 1920. M. Janet 
Underhill 1922: Chil- 
dren, Janet, 1922. M. 
Melvina Schulz 1944; 
children, Victoria 
Elizabeth 1946, Paul 
H., Jr., 1948. U. S. 
Naval Aviator, Com- 
missioned Ensign 
US NRF 1918. Ac- 
count executive 
1922-29, H. K. Mc- 
Cann Co., novi^ Mc- 
Cann-Erickson, Inc. President, The New 
Yorkers Co. President and founder special 
tabloid daily New York morning news- 
paper "Today-In-New York." 

0<Z>0 




WEED, JOSEPH J., President, Weed 
Television Corpora- 
tion. B. 1901, New 
York, N. Y. B.A., 
Fordham University, 
1923. M. E. Ruth 
Pedersen, 1935; chil- 
dren, Joseph Wil- 
liam, 1936, Mary 
Elizabeth, 1937, Cor- 
nelius John, 1939. 
Entered advertising 
with New York 
American as sales- 
man, 1923. Entered 
broadcasting in 1933 
as national repre- 
sentative of the New England Network. 
Founded Weed & Company in partnership 
with his brother, Neal, in 1936. Organized 
Weed Television Corp. in July, 1953. 

0<Z>0 




YOUNG, ADAM, President of Adam 
Young Inc., Young 
Television Corp., 
Canadian Station 
Representatives, 
Ltd., Young Inter- 
national, Ltd. B. 1913, 
New York, N. Y. 
M. Margaret Kelly, 
1936; children, 
Richard A., Susan 
M., Sharon A., Vin- 
cent J. Entered 
broadcasting in 1936 
with NBC, working 
in program and re- 
search departments, 
and artist service bureau. Radio Director, 
Kiesewtter, 1936; Sales Mgr., J. H. Mc- 
Gillvra Co., 1937; organized Adam Young 
Inc., 1944. 




HEADLEY, FRANK M., President, H-R. 
Representatives, Inc. 
and H-R Television, 
Inc. B. 1908, Webster 
City, Iowa. Creigh- 
t on University 
School of Law, 
Omaha, LL.B., 1930. 
M. Ruth Mallery, 
1938; children, Frank 
M., Jr. and Kathryn 
Mallery. Entered 
broadcasting as 
Manager, Radio Di- 
vision, Kelly-Smith, 
1936-39, which be- 
came Headley-Reed 

Co. in 1939. Assumed presidency Headley- 
Reed, 1939-50; formed H-R firms in 1950. 
President, SRA. 

o<:z>o 




OBERFELDER, TED, President, Burke- 
Stuart Co., Inc. B. 
1909, Boston, Mass. 
New York Univer- 
sity, 1929. M. Joan 
Doernberg; children, 
Judy Ann, 1936. En- 
tered broadcasting 
with Hearst Radio 
as Promotion Direc- 
tor, 1934-37. Prom. 
Mgr. The Philadel- 
phia Enquirer, 1937- 
41. Dir. Prom, and 
Publicity WCAU, 
Phila., 1941-43, and 
WFIL, Phila., 1943- 
45. Joined ABC in 1945 as Manager of 
Audience Promotion; Elected V.P. in 
charge of Owned and Operated Stations, 
1952; Pres. Burke-Stuart, 1956. 





REBER, JOHN H., Director of NBC Spot 
Sales, B., 1919, New 
Rochelle, N. Y. 
Attended Amherst, 
B.A., 1941 (PBK); 
M. Helen Vogt, 1942; 
children, John Vogt, 
1943, Gail, 1945, 
Thomas Hutchins, 
1953. Entered broad- 
casting as program- 
ming assistant, later 
assistant to Director 
of Television, NBC, 
1946-48. Named Pro- 
gram Manager of 
the then WNBT, 
1948-50. Named Sales Manager, WNBT 
(now WRCA-TV), 1950-52. Became Na- 
tional Manager NBC TV Spot Sales 
1952-56. 




315 



0<Z>0 



STATION REPRESENTATIVE EXECUTIVES 



0<=>0 




PETRY, EDWARD, president, Edward 
Petry & Co., Inc. B. 
1896, Brooklyn, N.Y. 
M. Elizabeth Kehoe, 
1923; children, Carol, 
1931, Barbara, 1936. 
Entered broadcast- 
ing in 1925 as Gen- 
eral Manager of 
WGL, New York. 
Joined NBC within 
the year and in 1926 
opened NBC's Chi- 
cago office; Account 
Executive, Addison 
Vars Agency, 1928, 
Blow Agency, 1929. 
In 1932 he organized Edward Petry & Co., 
Inc. which under his leadership became 
the first station representative firm to 
standardize and maintain station rates. 

CHRISTAL, HENRY I., president of 
Henry I. Christal 
Company, Inc., which 
he founded in 1952 
as an organization 
devoting its activi- 
ties exclusively to 
radio station repre- 
sentation. He was 
one of the founding 
partners in Edward 
Petry & Co., Inc. and 
was secretary-treas- 
urer and sales man- 
ager from 1932 to 
1951. His affiliations 
prior to 1932 were 
Scott-Howe-Bowen, Conde Nast Publica- 
tions and the Detroit Times. He operates 
a dairy farm in Yorktown Heights, New 
York, where he raises prize Guernseys. 

(KZX) 

BOLAM GUY, President, American Sales 
& Service Agency; 
Representative Radio 
& Teleluxembourg. 
B. 1900, London, 
England. Natural- 
ized U. S. citizen. 
Elementary educa- 
tion in England; at- 
tended New York 
University and C.C. 
N.Y., majoring in 
radio and films. Mar- 
ried; daughter, Pat. 
Entered radio in 
1925 as salesman 
for the De Forest 
agency; Head of Radio, J. Walter Thomp- 
son, London, 1933-41; War service until 
1946; Present post since December, 1926. 






VENARD, LLOYD GEORGE. President 
Venard, Rintoul & 
McConnell, Inc. En- 
tered broadcasting 
in 1934 as salesman 
for WGAR. Cleve- 
land. Later appointed 
Merchandising and 
Promotion Manager 
of that station, spe- 
cializing in local con- 
tracts for national 
food and drug ac- 
counts. Joined Ed- 
ward Petry & Co. in 
1939 and remained 
in the New York 

office for more than ten years as account 
executive. Assumed management of 0. L. 
Taylor Co. and served as President until 
formation of Venard, Rintoul & McCon- 
nell, Inc. in 1954. 

(KOO 

CORCORAN, EUGENE F., President, 
The Branham Com- 
pany. Mr. Corcoran 
refers to himself as 
having been born at 
the Branham Com- 
pany. He began with 
the firm in 1913 as 
what he terms "glor- 
ified office boy." Ex- 
cept for a short ab- 
sence during World 
War I, he has known 
no business life other 
than with Branham. 
In his climb from 
novice to president, 

he has witnessed the growth of his com- 
pany from a firm of two offices and several 
salesmen to an organization with eleven 
offices and 130 employees. 

(XOO 

WALKER, J. WYTHE, President, The 
Walker Representa- 
tion Company. B. 
Fayetteville, Ark. 
Graduated North- 
western University. 
M. Frances Stone, 
1935; children. Prud- 
ence, 1938, J. Wythe, 
Jr., 1945. Entered 
broadcasting in 1930 
as salesman for radio 
station WBBM, Chi- 
cago. In 1940 'he 
formed The Walker 
Representation Com- 
pany with branch of- 
fices in New York, Chicago, Boston, At- 
lanta, Los Angeles, and San Francisco. 
Member, Bonniebriar County Club, Ar- 
kansas Historical, Whittling, and Inside 
Straight Club. 





316 



0<Z>0 STATION REPRESENTATIVE EXECUTIVES 0<=:>0 




AVERY, LEWIS HAVENS, President, 
Avery-Knodel, Inc. 
B. 1902, Seneca Falls, 
N. Y. Mynderse 
Academy, 1916-19; 
Union College, 1919- 
22, business admin- 
istration 1923-25. M. 
Helen Smith, 1927; 
children, Aliph Sybil, 
Jared Charles. Pub- 
licity Dept. General 
Electric, Schenec- 
tady, N. Y., 1925-28; 
Adv. Mgr. of Mo- 
hawk-Hudson Power 
Corp., Albany, N.Y., 
1928-30; Copywriter BBIDO, 1930; ac- 
count executive, Buffalo, 1930-32; Dir. 
Sales Buffalo Bestg. Co., 1932-40; iSales 
Mgr., Free & Peters, Chicago, 1940-42. 

0<i:>0 

MARTINEZ, A. M., Exec. Vice-President 
Caribbean Networks, 
-=-~-~r- — »r^-.' • Inc. B. 1901, Mexico 
City, Mexico. M. 
Bertha Scharf, 1932; 
child, Albert Thomas, 
1942. Entered adver- 
tising in 1925 with 
Ruthrauff & Ryan, 
Inc. 1925-27. Wales 
Advertising Co. 
1927-28, Foreign Ad- 
vertising & Service 
1 -w Bureau, Inc. 1928-29, 

I Di Millseo Agency, Inc. 

I m 1929-32. Pioneered 

Latin American 
radio station representation in 1932 with 
Conquest Alliance Co. 1932-40, estab- 
lished Radio Division, Melchor Guzman 
Co., Inc. 1940-53. 

0<Z>0 

HAYES, GORDON F., General Manager 
of CBS Radio Spot 
Sales, B., 1908, Mel- 
lott, Indiana. At- 
tended Indiana Uni- 
versity School of 
Journalism, A.B., 
1933. M. Jessie Mae 
Dowell, 1934; son, 
Norman Keith, 1938. 
Joined Scripps- 
Howard chain as 
member of advertis- 
ing sales staff Wash- 
ington Daily News, 
Washington, D. C, 
1933-39. Advertising 
Manager, Washington Daily News 1939- 
43. Entered broadcasting as account exec- 
utive for WTOP, Washington, D. C. 1943- 
45. Joined CBS Radio Spot Sales, 1945. 






SCHNEIDER, JOHN A., General Mana- 
ger of CBS Televi- 
sion Spot Sales. B., 
1926, Chicago, Illi- 
nois. University of 
Notre Dame, B.S., 

1948. M., Elizabeth 
Simpson, 1950; chil- 
dren, Richard W., 
1951, William A., 
1954. Entered broad- 
casting as salesman 
WGN, Chicago, 1948. 
Also with WMAQ, 
Chicago, 1949. Joined 
CBS Spot Sales, Chi- 
cago, 1950. Account 

Executive, CBS Spot Sales, New York, 
1951-53. Midwestern Manager, CBS Tele- 
vision Spot Sales, 1954. Eastern Sales 
Manager, Television Spot Sales, 1955. 

0<Z>0 

BEESON, STERLING B., President, 
Headley-Reed Co. B. 
1908, Toledo, Ohio. 7 1 

AttendedMiami 
Military Institute, 
Germantown, Ohio; 
Georgia Military 
Academy, College 
Park, Ga.; Columbia 
Univ., New York 
City. M. Jacquelynn 
Wake, 1946; chil- 
dren, Lydia Anne, 

1949, and Sterling 
Bruce, 1954. Entered 
broadcasting in 1935 
through merchandis- 
ing dept. of WXYZ, Detroit. In 1937 he 
created, wrote and sold programs on free- 
lance basis for WTOL, Toledo. Joined 
Mc'Gillvra, 1939; Headley-Reed, 1941. 

o<r>o 

ROLLING, GEORGE W., President, The 
Boiling Company, 
Inc. U. S. Naval 
Academy, 1923. M. 
Maxine Weaver; 
Children, George W. 
Boiling, III. Young- 
town Sheet and Tube 
Co. as civil engineer. 
Consulting engineer 
to the City of Chi- 
cago. Joined West- 
inghouse Radio Sta- 
tion KYW as first 
radio salesmen in 
Chicago, appointed 
commercial manager 
of KWY, 1925; Hays-MacFarland Agency, 
Radio Director; Ass't Gen. Mgr. Michigan 
Network, 1933; John Blair & Co., 1936-46. 





317 



OcrX) STATION REPRESENTATIVE EXECUTIVES 



(X2>0 




DEVNEY, EDWARD J., Owner of Dev- 
ney & Company. B. 
1913, Cleveland, 
Ohio. M. Lillian 
Ryan 1947; Children, 
Anne Marie, 1949, 
Brian, 1951. Entered 
broadcasting as 
salesman for WJAY, 
Cleveland, 1936. 
Salesman, WIBC, 
^. Indianapolis, 1938. 

flH ' jHte Salesman, Howard 

|H| '-^tg^'^^H Wilson Co., New 

HI '^'I^^BH ^^^^' l^^O- Entered 
^v m^ MKmKm Air Force in 1942 as 
Pvt. Discharged in 
1946 as Capt. Eastern Manager of Howard 
Wilson Co. until joining Headley-Reed 
as account executive in 1947. Joined Wil- 
liam G. Rambeau Co. in 1949 as V.P. 

(KZX) 

STONE, PEGGY, Vice-President Radio- 
TV Representatives, 
Inc. B. 1905 New 
York, N.Y. Attended 
Columbia University 
Extension School. M. 
1922, Children, 
Thomas E., 1923; 
Greta, 1928; Stephen, 
1930. Entered Broad- 
casting as Secretary 
to Sam Pickard, 
V.P. Station Rela- 
tions, CBS, March, 
1929. Later, Assist- 
» - ant in Station Rela- 

tions until 1938. 
Joined Hearst-Radio, Inc., 1938 Vice-Presi- 
dent in charge of station relations; later 
formed Spot Sales; Broadcast Sales: In 
1946 joined Taylor-Howe Snowden. 

BERNARD, CHARLES, President of 
Charles Bernard & 
Company. B. 1921. 
Baltimore, Md. At- 
tended Johns Hop- 
kins University un- 
til enlistment in Air 
Force, Feb., 1942. 
Entered broadcast- 
ing in 1946 as sports 
announcer for 
WITH, Baltimore. 
Switched to sales at 
WISD, Baltimore, 
1947; WCAO, Balti- 
more, 1949; WOV, 
New York, 1950. In 
1951 became agent for MCA, then to 
ABC; later to WINS-Crosley and DuMont 
Sales. Returned to ABC, 1953-55. In 1956, 
formed Charles Bernard & Co. 





KELLER, ROBERT S., President of 
Robert S. Keller, Inc. 
B. 1902 Chicago, 111., 
Harvard University 
1919-23; M. Amy 
Atkinson (deceased) 
1934. Entered broad- 
casting 1926 as pro- 
gram director 
WOMT, Manitowoc, 
Wisconsin. Served in 
program department 
NBC New York 1929- 
32. Partner in KAD 
Productions, New 
York, 1933-34. Staff 
organist and Chief 

Copyright WMCA New York 1934-37. 
Station relations for Associated Music 
Publishers, Inc. New York 1937-44. Mana- 
ger Burn-iSmith Co., Inc., New York 1944. 




0<Z>0 



President of 




EVERETT, MAX M. 

Everett - McKinney, 
Inc. B. 1909, Iowa. 
Attended Drake Uni- 
versity, Des Moines, 
Iowa. M. Irma Ap- 
pelquist, 1923; chil- 
dren, Monte Allen. 
1925, Jane Ellen, 
1928. From space 
salesman for Better 
Homes & Gardens, 
entei-ed broadcasting 
in 1942 as National 
Sales Manager of 
radio station KOIL, 
Omaha, and KFAB- 
KFOR, Lincoln, Nebraska. Joined Edward 
Petry Company, New York, in 1943; then 
to J. P. McKinney & Son in 1944 as Man- 
aging Director of Radio. 

IXZX) 

BERNALD, EUGENE, President of Pan 
American Broadcast- 
ing Company. At- 
tended Columbia 
University, 1929. M. 
Mary Blanche; chil- 
dren, Mary Ann. 
Eugene Robert, Ed- 
ward Arthur, Bar- 
bara. Director of Im- 
perial Broadcasting 
Company, Inter - 
American News, 
International Media 
Company, Active 
Asia Foundation, 
American - Korean 

Foundation, planning board for govern- 
ment radio stations overseas. Member, 
Inter- American Association of Broadcast- 
ers. WorM Communications Council. 




518 



0<=>0 STATION REPRESENTATIVE EXECUTIVES 0<=>0 




KOSTE, JACK, President of Indie Sales 
Incorporated. B. 
1914, New York, 
N. Y. Attended 
C.C.N.Y. School of 
Business. M. Cath- 
erine E. Luoma, 
1940; children, Peter 
Lawrence, 1942, 
Craig Alan, 1947. 
Entered advertising 
in 1933 with William 
Esty & Company; 
Sales Manager with 
Spot Sales, Inc., and 
Forjoe & Company 
from 1944 to 1949; 
Vice President and National Sales Direc- 
tor of the Liberty Network, 1951; Estab- 
lished Indie Sales Incorporated in 1949, 
serving since then as President. 

0<Z>0 

WEBB, LAWRENCE, Managing Director 
of Station Repre- 
sentatives, Inc., 101 
Park Avenue, New 
York 17, New York. 
Native of Ohio, he 
attended Ohio Uni- 
versity. Single. En- 
tered broadcasting 
with radio station 
WJW, Cleveland, 
serving as Office 
Manager, Treasurer, 
Assistant General 
Manager and Vice 
President from 1940 
to 1953. Lawrence 
served as National Sales Manager for 
stations WLOK and WLOK-TV, Lima, 
Ohio from 1953 to 1955. He joined Station 
Representatives Association, Inc., in 1955. 

(XZXl 

BREEN, EDWARD J., Partner, Breen & 
Ward. B. 1922, New 
York, N.Y. Attended 
Wharton School, Uni- 
versity of Pennsyl- 
vania, B.S. 1948; 
Columbia University 
Graduate School of 
Business, M.S., Ad- 
vertising, 1953. M. 
Virginia J.; children, 
John P. Dennis A., 
Judith A. Naval offi- 
cer during World 
War II and Korean 
conflict. Entered 
broadcasting as tele- 
vision salesman, Albany, N. Y.; Vice 
President in Charge of Broadcast Sales, 
Grant Webb & Company, 1954-56. Mem- 
ber, American Marketing Association. 






MALONE, THOMAS F., Vice President, 
Canadian Station 
Representatives, Ltd. 
B. 1911, Yonkers, 
New York. Attended 
Villanova Univer- 
sity, B.A. 1933. M. 
Anne McRae, 1938; 
children, Suzanne, 
1942, Thomas, 1945, 
Rita, 1952. Entered 
broadcasting in 1937 
as Theater Manager 
with CBS; joined 
CBS Sales Depart- 
ment in 1943; be- 
came associated with 

Adam Young, Inc. in 1945. When Adam 
Young, Inc. organized Canadian Station 
Representatives, Ltd. in 1954, he was 
elected Vice President of this corporation. 

0<Z>0 

COOKE, DONALD R., President of 
Donald Cooke Incor- 
porated. B. 1917, 
Montreal, Quebec, 
Canada. Attended 
Western University, 
London, Canada, 
B.A. 1942. M. Mae 
Cooke; one son, Don- 
ald R., 1945. Served 
as announcer and 
commercial sales- 
man with radio sta- 
tion WELL, Battle 
Creek, Michigan, 
1944; Account Exec- 
utive for O'Neil, 

Larson & McMann, 1945; Account Execu- 
tive for William G. Rambeau Co., Inc., 
1945-46; Formed Donald Cooke Incor- 
porated in March, 1946. Member, RTES. 

CXZXI 

MEEKER, ROBERT D. C. President of 
The Meeker Com- 
pany, Inc. B. 1911, 
Aurora, 111. Attended 
Princeton Univer- 
sity, Class of '32. M. 
Shirley L. Steinman 
1939; children, Pam- 
ela 1940, Robert D.C. 
Jr. 1942, divorced 
1946. Married Doro- 
thy H. Frost 1947, 
children, James B. 
1951. Entered adver- 
tising in research 
and sales, Metro 
Group, N. Y., 1934- 

37. Acc't Exec, Pedlar & Ryan, N. Y., 
1936-40. N.Y. sales manager, Lancaster 
Newspaipers, Inc., 1940-42. Founded the 
Meeker Company in 1946. 





319 



0<=>0 



STATION REPRESENTATIVE EXECUTIVES 



(xrx) 




RAMBEAU, WILLIAM G., President, 
William G. Rambeau 
.i' "X? Company, first exclu- 
sive national station 
representative. Mar- 
ried; children, Mary 
Gillogly Rambeau, 
Mary Lee Rambeau, 
Mrs. Richard Hough, 
Mrs. Peter Spoehr. 
Wholesale Mgr., GM 
Trucks, Chicago; Ad 
exec. Class Journal 
Co.; Account Exec, 
Country Gentleman 
and Saturday Eve- 
ning Post; V.P. in 
Charge of Sales and Advertising, Warner 
Electric Brake Corp. Founded William G. 
Rambeau Company in 1931. Member, 
Union League Club of New York, Chicago 
A.C. 

0<Z>0 



BLOOM, JOSEPH, President, Forjoe & 
Co., Inc. and Forjoe- 
TV, Inc. B.S., C.C. 
N.Y.; LLB, New 
York University. M. 
Paceli Bloom, former 
leading soprano with 
Philadelphia Opera 
Company; son, Ste- 
phen, 1943. Entered 
broadcasting in 1936 
and established his 
representation firm 
in 1938. Clubs include 
Radio Executive So- 
ciety, Metropolitan 
Museum of Art, Mu- 
seum of Natural History, Brandeis Uni- 
versity Alumni Association, City College 
Alumni Association. Hobbies: piano, chess, 
photography. 





KING, A. LEWIS. Attended New York 
University. After 
several newspaper 
and Wall St. jobs, 
entered broadcasting 
in 1925 as salesman 
for WAAT, Newark, 
New Jersey, simul- 
taneously operating 
advertising agency 
for clients who re- 
quired service. Later 
worked in sales at 
WNEW and WHN 
(now WMGM), New 
York. Currently 
functioning as ad- 
vertising agency, station representative, 
TV film producer, and announcer. Broad- 
casting half-hour radio and TV program, 
"Boating with Lew King." Member RTES. 

GUZMAN, MELCHOR, President, Mel- 
chor Guzman Com- 
pany, Inc. B. 1895, 
Cochabamba, Bolivia. 
Attended Dakota 
Wesleyan Univer- 
sity, University of 
Chicago, Northwest- 
ern University. M. 
Carmen D. Guzman; 
children. Carmen and 
Ruth. Entered Radio 
in 1935 and TV in 
1950. Member, Ro- 
tary Club, Interna- 
tional Advertising 
Association, Radio 
Electronics Television Manufacturers As- 
sociation. Residence, 250 Clinton Road, 
Garden City, Long Island. Offices, 45 
Rockefeller Plaza, New York City. 




TELEPHONE NUMBERS 

OF 

IMPORTANT STATION REPS 

SEE PAGES 

100 to 107 



320 



What Happened to the Woman 
Broadcaster and Her Program? 



No ONE will deny the television impact 
of a dancer in a swirling skirt, a chic 
model in the latest fashion, or a pretty host- 
ess with plunging neckline, cooking in her 
kitchen. And a sultry-voiced actress still 
packs evocative punch on the radio. 

But what has happened to the woman 
broadcaster? 

Certainly most women broadcasters have 
talent, poise, and show a well-turned ankle. 
They have verve and TV-genic features. A 
surprising number are honest-to-goodness 
good reporters. Even more are top-rated 
salesmen. 

0<Z>0 

Female broadcasters have long faced the 
fact that in their careers the demand on a 
woman is greater than on a man in the same 
capacity, especially in the news field. A few 
women broadcasters are doing an excep- 
tional job of entertaining the female portion 
of the American public. But a great many 
more deserve a chance. 

For years, the woman broadcaster and 
her program grew in importance. Nearly 
every radio station had at least one woman 
on the air. When television came of age, it 
too used women and their programs. 

What, then, went wrong with this type of 
show? What made her disappear? Was it the 
switch many radio stations made to a news 
and music programming format? Why did 
TV drop many of its women's shows? 

Women's programs succeeded because of 
their flexibility. They failed because of it 
too. Almost anything could be used on their 
program to satisfy advertisers of other 
shows. Commercials, given in a conversa- 
tional style, were encouraged to be longer 
and many more were used than would be 
tolerated on any other program. 

The woman's show also suffered greatly 
from two labels: 1. woman's program and 
2. service program. 

To program directors, (some women com- 
mentators were guilty too) the words 
"woman's program" meant only homemak- 
ing reports, recipes and sewing hints. Some 
of these homemaking hints helped the pro- 
gram, but the over-abundance — well that 
was one of the first mistakes. 

A woman listener needs to "get out of the 
kitchen" even though she is hearing a pro- 
gram while fixing dinner or washing dishes. 




Bv 

JEAN GIBSON 

Radio-Television Daily 



Stations underestimated the female audi- 
ence. The female listeners wanted something 
besides kitchen shows. They wanted to hear 
what was going on in the world; they 
wanted to hear interviews with interesting 
people — people who have accomplished 
something, not the station manager's wife 
who happens to be Mrs. Club Woman and 
just has to tell about the rummage sale the 
club is sponsoring. Of course, this cut down 
on the time Mr. Important could be inter- 
viewed. 

0<I>0 

This brings us to another reason women 
broadcasters and their programs left the 
air. Mrs. Club Woman got the air time free 
of charge as a service from the station. 
Other women who knew the "right" person 
at the station got free service announce- 
ments on the woman's show. When this was 
coupled with the ever-present low budget for 
the program the listeners dropped off". 

The thinly disguised commercials, the 
household hints, the dull interviews tired 
many women broadcasters. Like Doberman 
of the Phil Silvers "Sgt. Bilko" show, their 
complaint was "But Sarge; why does it 
always have to be me?" 

What can be done to bring the woman 
broadcaster back to the air? Even when she 
was most popular the "talking woman" was 
still in the minority. The situation is not 
hopeless. 

First she could build her name by appear- 
ing on panel shows, both radio and TV. 
Or, as many women are doing now, give 
commercials. She could moderate a quiz 
or panel show. From here, she would find 
an easier stepping stone back to a show of 
her own. 

«Z>0 

But first she must get a new label for her 
show, a new approach and face broadcasting 
with her own special integrity and keep it 
that way. 

Women lost their programs because the 
approach was wrong and audiences were 
changed. But never underestimate the power 
of a woman — especially a woman broad- 
caster. 



321 




\^^^J 



buttons up 



RADIO 

V\^BZ+^VBZA Boston-Springfield— 51,000 Watts 

KDKA Pittsburgh— 50,000 Watts 

KYAA^ Cleveland— 50,000 Watts 

^VO^A^O Fort Wayne— 50,000 Watts 

V\AIND Chicago— 5,000 Watts 

KEX Portland— 50,000 Watts 



WESTINGHOUSE BROADCASTING 

WIND REPRESENTED BY A M RADIO SALES • KPIX REPRESENTED BY THE KATZ AGENCY. INC 



322 




the big audiences 



TELEVISION 

AAABZ-TV Boston— Channel 4— NBC 
KDKA-TV Pittsburgh— Channel 2— NBC-CBS-ABC 
KY^AA-TV Cleveland— Channel 3— NBC 
KPIyv San Francisco — Channel 5 — CBS 

WBC programs for the big audiences, delivers the customers in 7 of 
the country's biggest markets. That's why no selhng campaign is 
complete without the WBC stations. To complete j'OMr campaign, call 
A. W. "Bink" Dannenbaum, WBC VP Sales, MUrray Hill 7-0808, 
New York. 



'W^^ 



COMPANY, INC. 

ALL OTHER WBC STATIONS REPRESENTED BY PETERS. GRIFFIN. WOODWARD. INC. 



323 



ESTIMATED FAMILIES FOR 1957 

Population Radio 

March 1, 1957 Radio TV Stations 

STATE (Estimated) Families Homes Homes in State 

ALABAMA 3,174,000 816,000 784,000 472,000 93 

ARIZONA 1,113,000 312,000 298,000 188,000 32 

ARKANSAS 1,831,000 510,000 504,000 263,000 51 

CALIFORNIA 13,923,000 4,467,000 4,420,000 3,986,000 156 

COLORADO 1,654,000 493,000 462,000 304,000 46 

CONNECTICUT 2,285,000 686,000 660,000 594,000 26 

DELAWARE 421,000 124,000 116,000 108,000 8 

DISTRICT OF COLUMBIA . . 871,000 251,000 245,000 223,000 8 

FLORIDA 3,990,000 1,148,000 1,124,000 836,000 108 

GEORGIA 3,744,000 979,000 952,000 684,000 103 

IDAHO 633,000 186,000 177,000 104,000 27 

ILLINOIS 9,529,000 2,934,000 2,870,000 2,496,000 88 

INDIANA 4,491,000 1,372,000 1,302,000 1,186,000 57 

IOWA 2,718,000 840,000 812,000 712,000 54 

KANSAS 2,146,000 681,000 662,000 487,000 44 

KENTUCKY 3,044,000 835,000 812,000 512,000 64 

LOUISIANA 3,052,000 839,000 804,000 576,000 65 

MAINE 910,000 264,000 252,000 197,000 19 

MARYLAND 2,869,000 792,000 748,000 677,000 30 

MASSACHUTTES 4,841,000 1,449,000 1,420,000 1,298,000 79 

MICHIGAN 7,661,000 2,232,000 2,198,000 1,967,000 79 

MINNESOTA 3,271,000 955,000 920,000 728,000 50 

MISSISSIPPI 2,137,000 552,000 532,000 234,000 64 

MISSOURI 4,291,000 1,309,000 1,274,000 1,074,000 73 

MONTANA 638,000 198,000 187,000 72,000 30 

NEBRASKA 1,428,000 432,000 424,000 317,000 28 

NEVADA 247,000 82,000 78,000 . 42,000 15 

NEW HAMPISHIRE 563,000 170,000 168,000 164,000 13 

NEW JERSEY 5,566,000 1,664,000 1,658,000 1,470,000 23 

NEW MEXICO 855,000 232,000 224,000 98,000 32 

NEW YORK 16,195,000 5,055,000 4,998,000 4,748,000 107 

NORTH CAROLINA 4,479,000 1,107,000 1,098,000 726,000 121 

NORTH D'AKOTA 661,000 177,000 171,000 96,000 15 

OHIO 9,231,000 2,801,000 2,695,000 2,572,000 82 

OKLAHOMA 2,251,000 671,000 658,000 497,000 49 

OREGON 1,781,000 567,000 556,000 374,000 58 

PENNSYLVANIA 11,160,000 3,632,000 3,584,000 3,018,000 129 

RHODE ISLAND 832,000 252,000 244,000 226,000 11 

SOUTH CAROLINA 2,387,000 588,000 562,000 398,000 59 

SOUTH DAKOTA 701,000 198,000 189,000 108,000 16 

TENNESSEE 3,494,000 954,000 905,000 647,000 87 

TEXAS 9,088,000 2,626,000 2^575,000 1,911,000 216 

UTAH 817,000 226,000 215,000 177,000 21 

VERMONT 369,000 . 107,000 104,000 76,000 13 

VIRGINIA 3,693,000 ' 956,000 916,000 743,000 72 

WASHINGTON 2,713,000 839,000 824,000 615,000 64 

WEST VIRGINIA 1,982,000 535,000 498,000 360,000 44 

WISCONSIN 3,806,000 1,109,000 1,100,000 878,000 70 

WYOMING 323,000 94,000 91,000 46,000 19 

TOTAL 169,859,000 50,298,000 49,070,000 40,285,000 2,795 

324 



AMPLITUDE 

MODULATION 

STATIONS-AM 



STATIONS 
ALPHABETICALLY LISTED 

BY STATES — CITIES 

RADIO HOMES BY STATE 

U. S. STATION INDEX 

KEY PERSONNEL 



/ 



1951 




Because it works, 
more advertisers 

use W0R Radio 
than any other 
New York radio 
or tv station 



Broadcast Advertisers Report. National Spot & Local Advertisers 

won ' 1440 Broadway. New York 18 • Key Station oi Mutual Broadcasting SysteBt 



326 



Index of Standard Stations of U. S 



0«CZ>0 

CKLW — Detroit, Mich.-Windsor, Ont.... 477 KBAB 

KAAA — Kingman, Ariz 359 KBAM 

KABC — Los Angeles, Calif 372 KBAR 

KABI — Ketchikan, Alaska 666 KBBA - 

KABQ — Albuq)uerque. N. M 516 KBCH 

KABR — Aberdeen, S. D 604 KBEC- 

KACT — Andrews, Tex 614 KBEE - 

KADA — Ada, Okla 569 KBEL - 

KAFP — Petaluma, Calif 376 KBEN- 

KAFY — Bakersfield, Calif 367 KBGF - 

KAGH — Crossett, Ark 362 KBHS- 

KAGR — Yuba City, Calif 385 KBIA- 

KAHU — Waipahu, Hc.waU 669 KBIF- 

KAKC — Tulsa, Okla 573 KBIG- 

KAKE — •WTichita, Kans 448 KBIM- 

KAIB — Alexandria, La 455 KBIS- 

KALE — Richland, Wash 649 KBIX - 

KALG — Alamogordo. N. M. 516 KBIZ - 

KALI — Pasadena, CalU 376 KBKI — 

KALL — Stdt Lake City, Utah 636 KBKR — 

KALM — Thayer, Mo 504 KBKW- 

KALT — Atlanta, Tex 615 KBLA — 

KAMD — Camden, Ark 362 KBLF — 

KAMO — Rogers, Ark 365 KBLI — 

KAMQ — AmariUo, Tex 614 KBLO - 

KANA — Anaconda, Mont 505 KBLP — 

KAND — Corsicana, Tex 619 KBMI — 

KANE — New Iberia, La 458 KBMN- 

KANI — Kaneohe, Oahu, Hawaii 668 KBMW 

KANN — Sinton, Tex 633 KBMX - 

KANS — Wichita, Koais 448 KBMY- 

KANV — Shreveport, La 460 KBND- 

KAOK — Lake Charles, La 457 KBNZ- 

KAPA — Raymond, Wash 648 KBOA - 

KAPB — Morksville, La 458 KBOE- 

KAPK — Minden, La 458 KBOI — 

KARE — Atchison, Kans 443 KBOK - 

KARK — Ijtfle Rock, Ark 363 KBOL - 

KARM — Fresno, Calif 370 KBOM- 

KASA — Elk City, Okla 570 KBON- 

KASH — Eugene, Oreg 575 KBOP - 

KASI — Ames, Iowa 438 KBOR - 

KASL — Newcastle, Wyo. 664 KBOW ■ 

KASM — Albany, Minn 484 KBOY - 

KAST — Astoriao Oreg 574 KBRC - 

KATE — Albert Lea, Minn 484 KBRK- 

KATI — Casper, Wyo 664 KBRL — 

KATL — Miles City, Mont 507 KBRO- 

KATO — Reno, Nev 511 KBRS — 

KATR — Corpus Ohristi, Tex 618 KBRZ — 

KATY — San Luis Obispo, Calif 380 KBSF — 

KATZ— St. Louis, Mo 501 KBST — 

KAUS — Austin. Minn. 484 KBTA - 

KAVE — Carlsbad, N. M 517 KBTK- 

KAVL — Lancaster, Calif 371 KBTM - 

KAVR — Apple VaUey, Calif 367 KBTN - 

KAWL — York, Neb 510 KBTO - 

KAWT — Douglas. Ariz 359 KBUC - 

KAYE — PuyaUup. Wash 648 KBUD - 

KAYL — Storm Lake. Iowa 443 KBUH- 

KAYO — Seoittle, Wash 649 KBUN - 

KAYS — Hays. Kans 445 KBUR - 

KAYT — Rupert, Idaho 421 KBUS - 



- El Cajon. Calif 369 

- Longview, Wash 647 

- Burley, Idaho 419 

- Benton, Ark 361 

- Oceanlake, Ore 577 

- Waxahachie, Tex 634 

Modesto, Calif 374 

Idabel, Okla 571 

-Carrizo Springs, Tex 617 

- Grecit Falls, Mont 506 

- Hot Springs, Ark 363 

Columbia, Mo 495 

San Francisco-Fresno. Calif 380 

Avalon, Calif 367 

■ RoswelL N. M 518 

Bakersfield, Calif 367 

Muskogee, Okla 57 1 

Ottumwa, Iowa 442 

Alice, Tex 614 

- Baker, Oreg 574 

- Aberdeen, Wash 646 

- Burbank, Calif 368 

■ Red Bluff, Calif 376 

Blackfoot, Idaho 419 

- Hot Springs. Ark 363 

■ Falfurrias. Tex 622 

- Henderson, Nev 511 

- Bozeman, Mont 505 

- Breckenridge. Minn 484 

- Coalinga. Calii 369 

- Billings. Mont 505 

- Bend, Oreg 574 

- La Junta, Col 388 

- Kennett, Mo 499 

- Oskaloosa, Iowa 442 

■ Boise, Idaho 419 

- Malvern, Ark 364 

- Boulder, Colo 385 

- Mandan, N. Dak 557 

- Omoiha, Neb 509 

- Pleasanton, Tex 630 

- Brownsville, Tex 617 

- Butte, Mont 505 

- Medford, Oreg 576 

- Mount Vernon, Wash 648 

- Brookings, S. D 604 

- McCook, Neb 509 

- Bremerton, Wash 646 

- Springdole. Ark 365 

- Freeport. Tex 623 

- Springhill, La 461 

■ Big Springs. Tex 616 

- Batesville. Ark 361 

- Missoula. Mont 507 

- lonesboro. Ark 363 

- Neosho. Mo 500 

- El Dorado. Kans 444 

- Corona. Calif 369 

- Athens. Tex 615 

- Brigham City. Utah 635 

- Bemidji, Minn. 484 

- Burlington, Iowa 438 

- Mexia, Tex 628 



327 



6 COMPLETE BMI PROGRAM PACKAGES 




• THE AMERICAN STORY 

Newest of the BMI scripts . . . prepared by BMI in association with 
the Society of American Historians. Each fifteen-minute program con- 
sists of a single narrative written by an outstanding American historian, 
expert in the period or subject. Here are the fascinating and inspiring 
stories of our country from the age of discovery to the age of the 
atom. Top prestige programming. 



• STORIES FROM THE SPORTS RECORD 

Music and sports team up in this series devoted to eye-witness ac- 
counts of dramatic action on the baseball diamond, in the prize 
ring, on the gridiron and elsewhere ... A complete script package 
available three times weekly as a 15-minute presentation. 



• THE BOOK PARADE 





Sparkling 15-minute scripts written by the most prominent of literary 
figures. This series is being hailed as "a conspiracy against ignorance'' 
and has skyrocketed into national prominence. Another BMI scrip! 
for top prestige programming. 



• MILESTONES 

Full half-hour presentations . . . simple to do, saleable, excellent 
listening. Usually four per month, sometimes five. Each script com- 
memorates a special date or event of national importance. 





• ACCORDING TO THE RECORD 

Timely facts about the unusual, with musical cues that fit neatly 
into a dynamic 5-minute show . . . Highly commercial . . . Avail- 
able 7 times per week for 52 week. I\ow in its 13th successful year. 



• MEET THE ARTIST 

Behind the scenes . . . three-a-week 15-minute scripts loaded with 
factual biographical material about recording artists in the public 
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able. Highly commercial. 




are not being receivedy write immediately to BMI Stations Service Department. 



BMI scripts are perfectly suited both to the station with a small staff, limited facilities and curtailed ■ 
budgets, as well as to the large operation with full orchestra and complete program staff. Your pro- i 
gram manager is receiving all of the BMI program scripts. Put them to work. If your script packages i 

1 



BROADCAST MUSIC, INC. 



589 FIFTH AVENUE 
NEW YORK 17, N. Y. 



NEW YORK • CHICAGO • 



HOLLYWOOD 
328 



• TORONTO • MONTREAL 



KBVM — Lancaster, CaUf 371 

KBWD — Brownwood, Tex 617 

KBWL — Blackwell. Okla 570 

KBY£ — Oklahoma City, Okla 571 

KBYR — Anchorage, Alaska 666 

KCAL — Redlands, Calif 377 

KCAP — Helena, Mont 506 

K3AR — ClarksviUe, Tex 617 

KZIC — Des Moines, Iowa 439 

K JBD — Lubbock, Tex 627 

KCBQ — San Diego, Calif 378 

KCBS — San Francisco, Calif 379 

KCCT — Corpus Christi, Tex 618 

KCFH — Cuero, Tex 619 

KCHA — Charles City, Iowa 438 

KCHE — Cherokee, Iowa 439 

KCHI — Chillicothe, Mo 495 

KCHJ — Delano, Calif 369 

KCHR — Charleston, Mo 495 

KCHS — Truth or Consequences, N. M.. . 519 

KCHV — Coachella, Calif 369 

KCID — CaldweU, Idaho 420 

KCIJ — Shreveporl, La 460 

KCIL — Houma, La 457 

KCIM — CarroU, lowcs 438 

KCIB — Minot, N. Dak 558 

KCKN — Kansas City, Kans 445 

KCKY — CooUdge, Ariz 358 

KCLA — Pine Bluif, Ark 365 

KCLE — Cleburne, Tex. 617 

KCLF — Clifton, Ariz 358 

KCLO — Leavenworth, Kans 445 

KCLS — Flagstaff, Ariz 359 

KCLV — Clovis, N. M 517 



KCLW — Hamilton, Tex 623 

KCLX — Colfax, Wash. 646 

KCMC — Texarkana, Tex 633 

KCMJ — Palm Springs, Crfif 375 

KCMO — Kansas City, Mo 499 

KCMR — McCamey, Tex 628 

KCNA — Tucson, Ariz 360 

KCNC — Fort Worth, Tex 622 

KCNI — Broken Arrow, Neb 507 

KCNO — Alturas, Calif 367 

KCNY — San Marcus. Tex 632 

KCOB — Newton, Iowa 441 

KCOG — Cenierrille, Iowa 438 

KCOH — Houston, Tex 624 

KCOK — Tulore, Calif 384 

KCOL — Ft. CoUins, Colo 387 

KCON — Conway, Ark 362 

KCOR — San Antonio, Tex 631 

KCOW — Alliance, Neb 507 

KCOV — Corvallis, Oreg 574 

KCOY — Santa Maria, Calif 381 

KCRA — Sacramento, Calif 377 

KCRB — Chanute, Kans 443 

KCRC — Enid, Okla 570 

KCRE — Crescent City, Calif 369 

KCRG — Cedar Rapids, Iowa 438 

KCRS — Midland, Tex 628 

KCRT — Trinidoid, Colo 389 

KCRV — Caruthersville, Mo 495 

KCSB — San Bernardino, Calif 378 

KCSJ — Pueblo, Colo 389 

KCSR — Chadron, Neb 508 

KCTI — Gonzales, Tex 623 

KCTX — Childress, Tex 617 



RICHARD P. DOHERTY 

TELEVISION-RADIO 
MANAGEMENT CORP. 



Management Advisory 

Services on Station Operations 

Appraisals, Financial 

and Labor Problems 

The Recognized Management 

Service For the Broadcasting 

Industry 

Economics of TV Markets 

1816 Jefferson Place, N.W. 

Washington 6, D. C. 

District 7-1957 



ALLEN KANDER 

AND Company 

Negotiator 

FOR THE PURCHASE AND 
SALE OF RADIO AND 
TELEVISION STATIONS 

1625 Eye St., N.W. 

Washington 6, D. C. 

NAtional 8-1990 

60 East 42nd St. 
New York 17, N. Y. 
MUrray Hill 7-4242 

35 East Wacker Drive 

Chicago 1, 111. 

RAndolph 6-3688 



329 



KCUE — Red Wing, Minn 487 KDRS - 

KCUL — Fort Worth, Tex 622 KDSJ - 

KCVi — ColvJlle, Wash 646 KDSX - 

KCVR — Lodi, Calif 372 KDTA - 

KCYL — Lampasas. Tex 626 KDTH - 

KDAC — Fort Bragg, Calif 369 KDUB - 

KD AL — Duluth, Minn 485 KDUZ - 

KDAV — Luhbock, Tex 627 KDWT 

KDAY — Santa Monica, Cmlif 383 KDYL - 

KDB — Santa Barbara, Calif 381 KDZA- 

KDBC — Mansfield, La 457 KEAN 

KDBS — Alexandria, La. , 455 KEBE - 

KDDD — Dumas, Tex 621 KECC- 

KDEC — Decorah, Iowa. 439 KECK - 

KDEF — Albuquerque, N. M 516 KEED - 

KDEN — Denver, Colo. 386 KEEN - 

KDET — Center, Tex 617 KEEP- 

KDEX — Dexter, Mo 495 KELA - 

KDHL — Fairbault, Minn 485 KELD - 

KDIX — Dickinson, N. Dak 557 KELK - 

KDII — Holbrook, Ariz 359 KELO- 

KDKA — Pittsburgh, Pa 590 KELP - 

KDKD — Clinton, Mo 495 KELY - 

KDLA — DeRidder, La 456 KENE - 

KDLK — Del Rio, Tex 620 KENA 

KDLM — Detroit Lakes, Minn 485 KENI- 

KDLR — Devils Lake, N. Dak 557 KENL - 

KDMA — Montevideo. Minn 487 KENM 

KDMO — Carthage, Mo 495 KENN 

KDMS — El Dorado, Ark 362 KENO 

KDNT — Denton, Tex 621 KENS- 

KDOK — Tyler, Tex 634 KENT - 

KDON — Salinas, Calif 377 KEOK 

KDRO — SedaUra, Mo 503 KEPO 



— Paiagould, Ark 365 

— Deadwood, S. Dak 604 

— Denison-Sherman, Tex 621 

— Delta, Colo 386 

— Dubuque, Iowa 440 

— Lubbock, Tex 627 

— Hutchinson, Minn 486 

— Stamford, Tex 633 

— Salt Lake City, Utah 636 

— Pueblo, Colo 389 

— Brownwiood, Tex 617 

— Jacksonville, Tex 625 

— Pittsburg, Calif 376 

— Odessa, Tex 629 

— Springfield, Ore 579 

— San Jose, CoJil 380 

— Twin Falls, Idaho 421 

— Centrolia-Chehalis, Wash 646 

— EI Dorado, Ark 362 

-Elko, Nev 511 

— Siovix Falls, S. Dak 604 

— El Paso, Tex 621 

-Ely, Nev 511 

— Toppenish, Wash 651 

— Mena, Ark 364 

— Anchorage, Alaska 666 

— Areata, Calif 367 

— Portales, N. M 518 

— Karnes City-Kenedy, Tex 626 

— Las Vegas, Nev 511 

— San Antonio. Tex 631 

— Shreveport, La 460 

— Fort Dodge. Iowa 440 

— El Paso- Tex 621 




RADIO & TELEVISION IN CENTRAL FLORIDA 



IVDBO STATIONS 



SERVING THE SUN EMPIRE 
SINCE 1924 > ORLANDO, FLORIDA 



330 



1, 



KERB — Kermit, Tex 626 

KERC — Eastland, Tex 621 

KERG — Eugene, Oreg 575 

KERN — Bakersfield, Calif 367 

KERV — Kerrville, Tex 626 

KEUN — Eunice, La 456 

KEVA — Shamrock, Tex 632 

KEVE — Minneapolis, Minn 486 

KEVL — White Castle, La 461 

KEVT — Tucson, Ariz 360 

KEX — Portland, Ore 577 

KEXO — Grand Junction, Colo 388 

KEXX — San Antonio, Tex 631 

KEYE — Perryton, Tex 630 

KEY! — Jamestown, N. Dak 557 

KEYS — Corpus Christi. Tex 618 

KEYY — Provo, Utah 636 

KEYZ — WilUston, N. Dak 558 

KFAB — Omaha, Neb 509 

KFAC — Los Angeles, Calif 372 

KFAD — Fairfield, Iowa 440 

KFAL — Fulton, Mo 496 

KFAM — St. Cloud, Minn 488 

KFAR — Fairbcnks, Alaska 666 

KFBB — Great Falls, Mont 506 

KFBC — Cheyenne, Wyo 664 

KFBI — Wichita, Kans 448 

KFBK — Sacramento, Calif 377 

KFDA — Amarillo, Tex 614 

KFDM — Beoimiont, Tex 616 

KFDR — Grand Coulee, W<Bh 647 

KFEL — Pueblo, Colo 389 

KFEQ — St. Joseph, Mo 501 

KFFA — Helena, Ark 363 

KFGO — Fargo, N. Dak 557 

KFGT — Fremont, Neb 508 

KFH — Wichito, Kens 448 

KFI — Los Angeles, Calif 372 

KFIR — North Bend, Ore 577 

KFIZ — Fond Du Lac, Wis 657 

KFJB — Marshalltown, Iowa 441 

KFJI — Klamath Falls, Oreg 576 

KFJZ — Fort Worth, Tex 622 

KFKA — Greeley, Colo 388 

KFLD — Floydada, Tex 622 

KFLW — Klamath Falls, Oreg 576 

KFMA — Davenport, Iowa 439 

KFMB — Sam Diego, Calif 378 

KFMJ — Tulsa, Okla 573 

KFML — Denver, Colo 386 

KFMO — Flat River, Mo 496 

KFNF — Shenandoah, Iowa 442 

KFOR — Lincoln, Neb 508 

KFOX — Long Beach, Calif 372 

KFPW — Fort Smith, A'k 362 

KFQD — Anchorage, Alaska 666 

KERB — Fairbanks, Alaska 666 

KFRC — San Frcmcisco, Calif 379 

KFRD — Rosenberg, Tex 631 

KFRE — Fresno, Calif 370 

KFRM — Concordia, Kans 444 

KFRO — Longview, Tex 627 

KFRU — Columbia, Mo 4^5 

KFSA — Fort Smith, Ark 362 

KFSB — Joplin, Mo 497 

KFSC — Denver, Colo 386 

KFSD — San Diego, Calif 378 

KFST — Ft. Stockton, Tex 622 

KFTM — Fort Morgan, Colo 387 

KFTV — Paris, Tex 630 



KFUN — Las Vegas, N. M 518 

KFVS — Cape Girardeau, Mo 495 

KFWB — HoUywood, CaUf 371 

KFXD — Nampr„ Idaho 420 

KFXM — San Bernardino, Calif 378 

KFYN — Bonhom, Tex 616 

KFYO — Lubbock, Tex 627 

KFYR — Bismarck, N. Dak 556 

KGA — Spokane, Wash 650 

KGAF — Gainesville, Tex 623 

KGAK — GaUup, N. M 517 

KGAL — Lebanon, Oreg 576 

KGAS — Carthage, Tex 617 

KGAY — Salem, Oreg 579 

KGB — San Diego, Cr.lif 378 

KGBC — Galveston, Tex 623 

KGBT — Harlingen, Tex 623 

KGBX — Springfield, Mo 503 

KGCX — Sidney, Mont 507 

KGDE — Fergus FaUs, Minn 485 

KGDN — Edmonds, Wash 647 

KGEE — Bakersfield, Calif 368 

KGEK — Sterling, Colo 389 

KGEM — Boise, Idaho 419 

KGER — Long Beach, Calif 372 

KGEZ — Kalispell, Mont 506 

KGFF — Shawnee, Okla 573 

KGFJ — Hollywood, Calif 371 

KGFL — Roswell, N. M 518 

KGFW — Kearney, Neb 508 

KGFX — Pierre, S. Dak 604 

KGGF — Coffeyville, Kens 443 

KGGM — Albuquerque, N. M 516 

KGHF — Pueblo, Colo 389 

KGHI — Little Rock, Ark 363 

KGHL — Billings, Mont 505 

KGHM — Brookfield, Mo 495 

KGIL — San Fernando, Calif 379 

KGIW — Alamosa, Colo 385 

KGKB — Tyler, Tex 634 

KGKL — San Angelo, Tex 631 

KGKO — Dallas, Tex 619 

KGLC — Miami, Okla 571 

KGLN — Glenwood Springs, Colo 388 

KGLO — Mason City, Iowa 441 

KGLU — Salford, Ariz 360 

KGMB — Honolulu, Hawaii 667 

KGMC — Englewood, Colo 387 

KGMO — Cope Girardeau 495 ■ 

KGMS — Sacramento, Calif 377 

KGNB — New Brc.unfels, Tex 629 

KGNC — Amarillo. Tex . 614 

KGNO — Dodge City, Kans 444 

KGO — San Francisco, Calif 379 

KGON — Oregon City, Ore 577 

KGOS — Torrington, Wyo 665 

KGRH — FayetteviUe, Ark 362 

KGRI — Henderson, Tex 623 

KGRT — Las Cruces, N. M 518 

KGST — Fresno, Calif 370 

KGU — Honolulu, Hawaii 637 

KGVL — Greenville, Tex 623 

KGVO — Missoula, Mont 507 

KGW — Portland, Ore 577 

KGWA — Enid, Okla 570 

KGY — Olympic, Wash 648 

KGYN — Guymon, Okla 571 

KGYW — VcUejo, Calif 384 

KHAS — Hastings, Neb 508 

KHBC — Hilo, Hawaii 667 



331 



KHBG — Okmulgee, Oklo 572 

KHBM — Moniicello, Ark 364 

KHBR — Hillsboro, Tex 624 

KHCD — ClUton, Ariz 358 

KHFS — Vancouver, Wash 651 

KHI — Los Angeles, Calif 373 

KHMO — Hannibal, Mo 496 

KHOB — Hobbs, N. M 517 

KHON — Honolulu, Hawaii 667 

KHOZ — Harrison, Ark 363 

KHQ — Spokane, Wash 650 

KHSL — Chico, Calif 368 

KHUB — WotsonviUe, Ccdif 384 

KHUM — Eureka, Calif 369 

KHUZ — Borger, Tex 616 

KIBE — Palo Alto, CaUf 376 

KIBH — Seward, Alaska 666 

KIBL — Beeville, Tex 616 

KIBS — Bishop, Calif 368 

KICA — Clovis, N. M 517 

KICD — Spencer, Iowa 443 

KICK — Springfield, Mo 504 

KICO — Calexico, CaUf 368 

KID — Idaho FaUs, Idaho 420 

KIDO — Bwse, Idaho 419 

KIEM — EurekcB, CaUf 369 

KIEV — Glendale, Calif 370 

KIFI — Idaho FaUs. Idaho 420 

KIFN — Phoenix. Ariz 359 

KIFW — Sitka, Alaska 667 

KIGW — Alamosa, Colo 385 

KIHN — Hugo, Okla 571 

KIHO — Sioux FaUs, S. Dak 604 

KIHR — Hood River, Ore 576 

KIJV — Huron, S. Dak 604 

KIKI — Honolulu, Hawaii 667 

KILA — Hilo, Hoswoii 667 

KILO — Grand Forks. N. Dak 557 

KIMA — Yokima, Wash 651 

KIMN — Denver, Colo 386 

KIMO — Independence, Mo 496 

KIMP — Mount Pleasant, Tex 629 

KIND — Independence, Kans 445 

KINE— Kingsville, Tex 626 

KING — Seattle, Wash 649 

KINY — Juneau, Alaska 666 

KIOA — Des Moines, Iowa 439 

KIOX — Bay City, Tex 615 

KIPA — Hilo, Hccwmi 667 

KIRO — Seattle, Wash 649 

KIRX — Kirksville, Mo 500 

KISD — Sioux Falls, S. Dak 605 

KIST — Santa Barbara, Calif 381 

KIT — Yakima, Wash 651 

KITE — San Antonio, Tex 631 

KITI — Chehallis<:entraUa, Wash 646 

KITN — Olympia, Wash 648 

KITO — San Bernardino, Calif 378 

KIUL — Garden City, Kans 444 

KIUN — Pecos, Tex 630 

KIUP — Duiango, Colo 387 

KIVY — Crodtett, Tex 619 

KIWW — San Antonio, Tex 632 

KIXL — Dallas, Tex 619 

KIXX — Provo, Utah 636 

KIYI — Shelby, Mont 507 

KJAN — Atlantic, Iowa 438 

KJAY — Topeka, Kotos 448 

KJBC — Mdland, Tex 628 



KIBS — San Francisco, Calif 379 

KJCF — Festus, Mo 496 

KICK — Junction City, Kans 445 

KIEF — lennings. La 457 

KIET — Beaumont, Tex 616 

KJFJ — Webster City, Iowa 443 

KJNO — Juneau. Alaska 666 

KJOE — Shreveport, La 460 

KJOY — Stockton, Calif, 383 

KIR — Seattle, Wash 649 

KIRG — Newton, Kens 446 

KJSK — Columbus, Neb 508 

KIUN — Redmond. Ore 578 

KKOG — Ogden. Utah 636 

KLAC — HoUywood. Calif 371 

KLAD — Klamath FaUs. Oreg 576 

KLAK — Lakewood, Colo 388 

KLAM — Cordova. Alaska 666 

KLAN — Renton, Wash 648 

KLAS — Las Vegas, Nev 511 

KLBM — La Grande, Oreg 576 

KLBS — Houston, Tex 624 

KLCB — Libby, Mont 506 

KLCN — Blytheville, Ark 361 

KLCO — Poteou. Okla 572 

KLEA — Lovington. N. M 518 

KLEE — Ottumwa, Iowa 442 

KLEM — Le Mars. Iowa 441 

KLEN — KiUeen, Tex 626 

KLER — Lewiston, Idaho 420 

KLFT — Golden Meadow, La 457 

KLFY — Lafayette, La. 457 

KLGN — Logan, Utah 635 

KLGR — Redwood FaUs, Minn. 488 

KLIC — Monroe. La 458 

KLIF — Dallas, Tex 619 

KLIK — Jefferson City, Mo 497 

KLIL — Estherville. Iowa 440 

KLIN — Lincoln, Neb 508 

KLIR — Denver, Colo 386 

KLIX — Twin Falls, Idcho 421 

KLIZ — Brainerd, Minn 484 

KLKC — Parsons, Kans 446 

KLLA — LeesviUe, La 457 

KLLL — Lubbock, Tex 627 

KLMO — Longmont, Colo 388 

KLMR — Lamar, Colo 388 

KLMS— Lincoln, Neb 509 

KLMX — Clayton. N. M 517 

KLO — Ogden, Utah 635 

KLOG — Kelso, Wash 647 

KLOH — Pipestone, Minn. 487 

KLOK — San Jose, CaUf 380 

KLOQ — Yakima, Wash 652 

KLOU — Lake Chcvrles, La 457 

KLOV — Loveland, Colo 388 

KLPM — Minot, N. Dak 558 

KLPR — Oklahoma City, Okla 572 

KLPW — Union, Mo 504 

KLRA — iJtUe Rock, Ark 363 

KLRS — Mountain Grove. Mo 500 

KLTF — Little Falls. Minn 486 

KLTI — Longview. Tex 627 

KLTZ — Glcsgow. Mont 505 

KLUB — Salt Lake City. Utah 637 

KLUF — Galveston. Tex 623 

KLUK — Evonston. Wyo 664 

KLVC — Leadville. Colo 388 

KLVL — Pasadena, Tex 630 

KLVT — LeveUand. Tex 626 



I 



332 



KLWN — Lawrence, Kans 445 

KLWT — Lebanon, Mo 500 

KLX — Oakland, Calif 374 

KLYN — AmoiiUo, Tex 614 

KLZ — Denver, Colo. 386 

KMA — Shenandoah, Iowa 442 

KMAC — San Antonio, Tex 632 

KMAE — McKinney, Tex 628 

KMAK — Fresno, Calif 370 

KMAN — Manhattan, Kans 446 

KMAP — Bakersfield, Calif 368 

KMBC — Kansas City, Mo 499 

KMBL — Junction, Tex 626 

KMBY — Monterey, Calif 374 

KMCM — McMinnville, Ore 576 

ICMCO — Conroe, Tex 618 

KMDO — Fort Scott, Kans 444 

KMED — Medford, Ore 576 

KMHL — Marshcll, Minn 486 

KMHT — Marshall, Tex 628 

KMIL — Cameron, Tex 617 

KMJ — Fresno- Calif 370 

KMLB — Monroe, La 458 

RMLW — MarUn, Tex 628 

KMMJ — Grand Island, Neb 508 

KMMO — Marshall, Mo 500 

KMNS — Sioux City, Iowa 442 

KMO — Tacoma, Wash 650 

KMOD— Modesto, Calif 374 

KMON — Grert Falls, Mont 506 

KMOR — Oroville, Calif 375 

KMOX — St. Louis. Mo 501 

KMPC — Los Angeles, Calif 373 

KMRC — Morgan City, La 458 

KMUR — Murray, Utah 635 

KMUS — Muskogee, Okla 571 

KMVI — Wodluku-Maui, Hawaii 668 

KMYC — Morysville, Calif 373 

KMYR — Denver, Colo 386 

KNAF — Fredericksburg, Tex 622 

KNAK — Salt Lake City. Utah 636 

KNAI — Victories, Tex 634 

KNBC — San Francisco, Calif 379 

KNBR — North Platte, Neb 509 

KNBX — Kirkland, Wash 647 

KNBY — Newport, Ark 364 

KNCK — Concordia, Kans 444 

KNCM — Moberly. Mo 500 

KNCO — Garden City, Kans 444 

KNDC — Hettinger, N. Dak 557 

KNDY — Morysville. Kans 446 

KNEA — Jonesboro, Ark 363 

KNEB — Scottsbluff, Neb. 510 

KNED — McAlester, Okla 571 

KNEL — Brady, Tex 616 

KNEM — Nevado-o Mo 500 

KNET — Palestine, Tex 629 

KNEW — Spokane, Wash 650 

KNEX — McPherson, Kans 446 

KNGS — Hanford, Calif 370 

KNIM — Maryville, Mo 500 

KNOC — Natchitoches, La 458 

KNOE — Monroe. La 458 

KNOG — Nogales. Ariz 359 

KNOK — Fort Worth. Tex 622 

KNOR — Norman. Okla 571 

KNOW — Austin, Tex 615 

KNOX — Grand Forks, N. Dak 557 

KNPT — Newport, Ore 577 



KNUJ — New Ulm, Minn 487 

KNUZ — Houston. Tex 624 

KNX — Los Angeles, Calif 372 

KOA — Denver, Colo 387 

KOAL — Price, Utah 636 

KOAM — Pittsburg, Kans 446 

KOB — Albuquerque, N. M 516 

KOBE — Las Cruces. N. M. 518 

KOBY — San Francisco. Calif 379 

KOCA — Kilgore. Tex 626 

KOCO — Salem, Ore 579 

KOCS — Ontario, Calif 375 

KOCY — Oklahoma City, Okla 572 

KODE — lopUn. Mo 497 

KODI — Cody. Wyo 664 

KODL — The Dalles. Ore 575 

KODY — North Platte. Neb 509 

KOEL — Oelwein. Iowa 441 

KOFE — PuUman. Wcfih 648 

KOn — Kalispell, Mont 506 

KOFO — Ottawa, Kans 446 

KOGA — Ogallala, Neb 509 

KOGT — Orange, Tex 629 

KOH — Reno, Nev 511 

KOHU — Hermiston, Ore 575 

KOIL — Omaha, Neb 510 

KOIN — Portland. Ore 578 

KOJM — Havre, Mont 506 

KOKO — Warrensburg, Mo 504 

KOKX — Keokuk, Iowa 441 

KOL — SeatUe. Wash 649 

KOLD — Yuma. Ariz 361 

KOLE — Port Arthur. Tex 630 

KOLJ — Quanah, Tex 631 

KOLO — ^Reno, Nev 5H 

KOLR — Sterling, Colo 389 

KOLS — Pryor, Okla 573 

KOLT — ScotUbluff, Neb 510 

KOMA — Oklahoma City. Okla 572 

KOMB — Cottage Grove. Ore 574 

KOME — Tulsa. Okla. 573 

KOMO — Seattle. Wash 649 

KOMW — Omak, Wash. 648 

KONE — Reno. Nev 512 

KONG — Visalic Calif 384 

KONI — Phoenix. Ariz 360 

KONO — San Antonio. Tex 632 

KONP — Port Angeles. Wash 648 

KOOK — BUUngs. Mont 505 

KOOL — Phoenix. Ariz 359 

KOOS — Coos Bay. Ore 574 

KOPO — Tucson. Ariz 360 

KOPR — Butte. Mont 505 

KORA — Bryan. Tex 617 

KORC — Mineral Wells. Tex 628 

KORE — Eugene, Ore 575 

KORK — Las Vegas, Nev 511 

KORN — Mitchell, S. Dak 604 

KORT — Grangeville, Idaho 420 

KOSA — Odessa. Tex 629 

KOSE — Osceola. Ark 364 

KOSF — Nacogdoches. Tex 629 

KOSI — Aurora. Colo 385 

KOSY — Texarkcna. Ark 367 

KOTA — Rapid City. S. Dak ['. 604 

KOTN — Pine Bluff. Ark 355 

KOTS — Doming, N. M 517 

KOVC — Valley City, N. Dak .'..'. 558 

KOVE — Lender, Wyo 664 



333 



KOVO — Prove, Utah 636 KRGI — 

KOWB — Laramie, Wyo 664 KRGV - 

KOWH — Omaha, Neb 510 KRHD- 

KOWL — Bijou, Calii 368 KRIB — 

KOXR — Oxnard, Calif 375 KRIC — 

KOY — Phoenix, Ariz 360 KRIG — 

KOYN — Billings, Mont 505 KRIO — 

KOZE — Lewiston, Idaho 420 KRIS — 

KOZY — Grand Roipids, Minn 485 KRIZ — 

KPAC — Port Arthur, Tex 630 KRKD- 

KPAL — Palm Springs, Calil 376 KRKO - 

KP AM — Portland, Ore 578 KRLC - 

KPAN — Hereford, Tex 623 KRLD - 

KPAS — Banning, CaUf 368 KRLN - 

KPAT — Pampa, Tex 629 KRLW- 

KPBM — Carlsbad, N.M 517 KRMD- 

KPDN — Pampa, Tex 630 KRMG - 

KPDQ — Portland, Ore 578 KRMO - 

KPEP — San Angelo, Tex 631 KRMS - 

KPET — Lamesa, Tex 626 KRMW- 

KPHO — Phoenix, Ariz 359 KRNO- 

KPIG — Cedar Rapids, Iowa 438 KRNR- 

KPKW — Pasco, Wash 648 KRNT- 

KPLC — Lake Charles, La 457 KROC - 

KPLK — Dallas, Ore 575 KROD - 

KPLN — Camden, Ark 362 KROF - 

KPLT — Paris, Tex 630 KROG - 

KPMC — Bakersfield, Calif 368 KROP - 

KPOA — Honolulu, Howaii 668 KROS - 

KPOC — Pocahontas, Ark 365 KROW - 

KPOJ — Portland, Ore 578 KROX - 

KPOL — Los Angeles, Coilif 373 KROY - 

KPOP — Los Angeles, Calif 372 KRPL — 

KPOW — PoweU, Wyo 665 KRRV- 

KPQ — Wenatchee, Wash 651 KRSD - 

KPRC — Houston, Tex 624 KRSL — 

KPRK — Livingston. Mont 507 KRSN- 

KPRL — Paso Robles, Calif 376 KRTN - 

iOPRO — Riverside, Calif 377 KRTR — 

KPRS— Kansas City, Mo. 499 KRTV - 

KPST— Preston, Idaho 421 KRUL - 

KPTL — Carson City, Nev 511 KRUN- 

KPUG — BelUngham, Wash 646 KRUS - 

KQIK — Lakeview, Ore 576 KRUX - 

KQUE — Albuquerque, N. M 516 KRVN - 

KQV — Pittsburgh, Pa 591 KRWC - 

KRAI — Craig, Colo 386 KRWS - 

KRAK — Stockton, Calif 383 KRXK - 

KRAL — RffwUns, Wyo 665 KRXL - 

KRAM — Las Vegas, Nev 511 KSAL- 

KRAY — Amarillo, Tex 814 KSAM- 

KRBA — Lufkin, Tex 628 KSAN- 

KRBC — Abilene, Tex 614 KSBW - 

KRCO — Prineville, Ore 578 KSCB - 

KRCT — Baytown. Tex 615 KSCJ — 

KRDG — Redding, CaUf 376 KSCO - 

KRDO — Colorado Springs. Colo 385 KSD — 

KRDU — Dinuba, Calif 369 KSDA- 

KRE — Berkeley, Calif 368 KSDN- 

KREH — Oakdale. La 460 KSDO- 

KREI — Farmington, Mo 496 KSEI — 

KREL — Baytown, Tex 615 KSEK — 

KREM — Spokane, Wash 650 KSEL — 

KREO — Indio, Calif 371 KSEM- 

KRES — St. Joseph, Mo 501 KSEO- 

KREW — Sunnyside, Wash 650 KSET — 

KREX — Grand Junction, Colo 388 KSEW - 

KRFC — Rocky Ford, Colo. 389 KSEY- 

KRFO — Owatoona, Minn 487 KSFA — 

334 



Grand Island, Neb 508 

- Weslaco, Tex 635 

- Duncan, Okla 570 

Mason City, Iowa 441 

Beaumont, Tex 616 

Odessa, Tex 629 

McAllen, Tex 628 

Corpus Christi, Tex 618 

Phoenix, Ariz 360 

- Los Angeles, Calif 373 

- Everett, Wash 647 

- Lewiston, Idaho 420 

- Dallas, Tex 620 

- Canon City, Colo 385 

- Walnut Ridge, Ark 367 

- Shreveport, La 461 

- Tulsa, Okla 573 

- Monett, Mo 500 

- Osage Beach, Mo 501 

- The Dalles, Ore 575 

- San Bernardino, Calif 378 

- Roseburg, Ore 578 

- Des Moines, Iowa 440 

- Rochester. ^Gnn 488 

- El Paso. Tex 621 

-Abbeville. La- 455 

- Sonora, Calif 383 

- Brawley, Calif 368 

- Clinton, Iowa 439 

- Oakland, Calif 375 

- Crookston, Minn 485 

- Sacramento, Calif 377 

- Moscow, Idaho 420 

- Shermon-Denison, Tex 632 

- Rapid City, S. D 604 

- Russell, Kans 446 

- Los Alamos, N. M 518 

- Raton, N. M 518 

- Thermopolis, Wyo 665 

- Hillsboro, Ore 576 

- Corvallis, Ore 574 

- Ballinger, Tex 615 

- Ruston, La 460 

- Phoenix, Ariz 360 

- Lexington, Neb 508 

- Forest Grove, Ore 575 

- Post, Tex 630 

- Rexburg, Idaho 421 

- Roseburg, Ore 578 

- Salina, Kans 446 

- Huntsville, Tex. 625 

- San Francisco, Calif 379 

- Salinas, Calif 377 

- Liberal, Kans 445 

• Sioux City, Iowa 442 

- Santa Cruz. Calif 381 

St. Louis, Mo 503 

- Redding, Calif 377 

- Aberdeen, S. Dak 604 

- San Diego, Calif 379 

Pocatello, Idaho 420 

• Pittsburg, Kans 446 

Lubbock, Tex 627 

- Moses Lake, Wash 647 

- Durant, Okla 570 

El Paso, Tex 621 

- Sitka, Alaska 667 

■ Seymour. Tex 632 

- Nacogdoches, Tex 629 



KSFE — Needles. Calif 374 

KSFO — San Francisco, Calif 380 

KSGM — Sle. Genevieve, Mo 501 

KSIB — Cresfon, Iowa 439 

KSID — Sidney, Neb 510 

KSIG — Crowley, La 456 

KSIJ — Gladewater, Tex 623 

KSIL — Silver City, N. M 519 

KSIM — Sikeston, Mo 503 

KSIS — SedaUa, Mo 503 

KSIW — Woodward, Okla 573 

KSIX — Corpus ChrisU, Tex 618 

KSJB — Jamestown, N. Dak 557 

KSJO — San Jose, Caiif 380 

KSKY — Dallas. Tex 620 

KSL — Salt Lake City, Utah 637 

KSLM — Salem, Ore 579 

KSLO — Opelousas. La 460 

KSLV — Monte Vista. Colo 389 

KSMA — Santa Maria, Calif 381 

KSML — Seminole, Tex 632 

KSMN — MoBon City, Iowa 441 

KSMO — Salem, Mo 503 

KSNY — Snyder, Tex 633 

KSO — Des Moines. Iowa 440 

KSOK — Arkansas City, Kans 443 

KSON — San Diego, Calif 379 

KSOO — Sioux Falls, S. Dak 605 

KSOP — Salt Lake City, Utah 636 

KSPA — Santa Paulcr„ Calif 383 

KSPI — Stillwater, Okla 573 

KSPO — Spokane, Wash 650 

KSPT — Sandpoint, Idaho 421 

KSRO — Santa Rosa, Calif 383 

KSRV — Ontario, Ore 577 

KSST — Sulphur Springs, Tex 633 

KSTA — Coleman, Tex 618 

KSTB — Breckenridge, Tex 616 

KSTL — St. Loms, Mo 501 

KSTN — Stockton. Calif 383 

KSTP — St. PoMl-Minneapolis. Minn 488 

KSTT — Davenport. Iowa 439 

KSTV — Stephenville. Tex 633 

KSUB — Cedar City. Utah 635 

KSUE — Susanville, Calif 384 

KSUL — Sulphur, La 461 

KSUM — Fairmont, Minn 485 

KSUN — Bisbee, Ariz 358 

KSVC — RichUeld, Utah 636 

KSVP — Artesia, N. M. 517 

KSWA — Graham, Tex 623 

KSWI — Council Bluffs, Iowa 439 

KSWO — Lawton, Okla 571 

KSWS — Roswell, N. M 519 

KSYC — Yreka, Ctdif 385 

KSYD — Wichita Falls, Tex 635 

KSYL — Alexandria, La 455 

KTAC — Tacoma, Wash 650 

KTAE — Taylor. Tex 633 

KTAN — Sherman, Tex 632 

KTAR — Phoenix, Ariz 360 

KTAT — Frederick, Okla 570 

KTBB — Tyler, Tex 634 

KTBC — AusUn, Tex 615 

KTBS — Shrevepori, La 461 

KTCB — Maiden, Mo. 500 

KTEL — Walla WoJla, Wash 651 

KTEM — Temple, Tex 633 

KTER — Terrell. Tex 633 



Kin — Twin FaUs. Idaho 421 

RTFS — Texarkona, Tex 633 

KTFY — Brownfield, Tex 617 

KTHE — Thermopolis, Wyo 665 

KTHS — Little Bock, Ark 364 

KTHT — Houston, Tex 625 

KTIB — Thibodaux, La 461 

KTIL — Tillamook, Ore 579 

KTIM — San Rafael, Calif 381 

KTIP — PorterviUe, CaUf 376 

KTIX — Seattle, Wcsh 649 

KTJS — Hobart, Okla 571 

KTKN — Ketchikan, Alaska 666 

KTKR — Taft, Calif 384 

KTKT — Tucson, Ariz 360 

KTLD — TaUulah. La 461 

KTLN — Denver. Colo 387 

KTLO — Mountain Home. Ark 364 

KTLU — Rusk, Tex 631 

KTLW — Texas City, Tex 634 

KTMC — McAlester, Okla. 571 

KTMS — Santa Bcarbora, Calif 381 

KTNM — Tucumcari, N. M 519 

KTNT — Tacoma. Wash 650 

KTOE — Mankato. Minn 486 

KTOH — Lihue. Kauai, Hawaii 668 

KTOK — Oklahoma City, Okla 572 

KTOO — Henderson, Nev 511 

KTOP — Topeka, Kens 448 

KTOW — Oklahoma City. Okla 572 

KTRB — Modesto. Calif 374 

KTRC — Santa Fe. N. M 519 

KTRE — Lufkin. Tex 628 

KTRF — Thief River Falls. Minn 488 

KTRH — Houston, Tex 625 

KTRI — Sioux City. Iowa 443 

KTRM — Beaumont. Tex 616 

KTRN — Wichita Falls. Tex 635 

KTRY — Bastrop, La 455 

KTSA — San Antonio, Tex 632 

KTSM — El Paso, Tex 621 

KTTN — Trenton, Mo 504 

KTTR — RoUo;, Mo, 501 

KTTS — Springfield, Mo 504 

KTUC — Tucson, Ariz 361 

KTUE — Tulia, Tex 634 

KTUL — Tulsa, Okla 573 

KTUR — Turlock, Calif 384 

KTW — Seattle, Wash 649 

KTXC — Big Springs, Tex 616 

KTXJ — Jasper, Tex 626 

KTXL — San Angelo, Tex 631 

KTXN — Austin, Tex 615 

KTYL — Mesa, Ariz 359 

KUAM — Agana, Guam 667 

KUBA — Yuba City, CaJif 385 

KUBC — Montrose, Colo 389 

KUDL — Kansas City, Mo 499 

KUDU — Ventura, CaUf 384 

KUGN — Eugene, Ore 575 

KUIN — Grants Pass, Ore 575 

KUJ — Walla WaUa, Wash 651 

KUKI — Ukiah, CaUf 384 

KULA — Honolulu, Hawaii 668 

KULE — Ephrorta, Wash 647 

KULP — El Campo, Tex 621 

KUMA — Pendleton, Ore 577 

KUNO — Corpus Christi, Tex. 619 

KUOA — Siloam Springs, Ark 365 



335 



KURV — Edinburg, Tex 621 

RUSH — Cushing, Okla 570 

KUSN — St. Joseph, Mo 501 

KUTI — Yakima, Wash 651 

KVFD — Fort Dodge, Iowa 440 

KVAN — Vancouver, Wash 651 

KVAS — Astoria. Ore 574 

KVBC — Farmington, N. M 517 

KVCL — Winnfield, La 461 

KVCV — Redding, Calif 377 

KVEC — San Luis Obispo, Calif 380 

KVEL — Vernal, Utcdi 637 

KVEN — Ventura, Colil 384 

KVET— Austin, Tex 615 

KVFC — Cortez, Colo 386 

KVFD — Fort Dodge, Iowa 440 

KVGB — Great Bend, Kans 445 

KVI — Seattle, Wash 649 

KVIC — Victoria, Tex 634 

KVIM — New Iberia, La 458 

KVIN — Vinita, Okla 573 

KVKM — Monahans. Tex 629 

KVLB — Cleveland, Tex 618 

KVLC — Little Rock, Ark 364 

KVLF — Aliane, Tex 614 

KVLH — Pauls Vcdley, Okla 572 

KVMA — MagnoUa, Ark 364 

KVMC — Colorado City, Tex 618 

KVNA — Flagstaff, Ariz 359 

KVNC — Winslow, An 361 

KVNI — Coeur d'Alene, Idaho 420 

KVNU — Logan, Utah 635 

KVOA — Tucson, Ariz 361 

KVOC — Casper, Wyo 664 

KVOD — Denver, Colo 387 

KVOE — Emporia, Kans 444 

KVOG — Ogden, Utodi 636 

KVOL — Lafayette, La 457 

KVOM — Morrilton, Ark 364 

KVON — No3>a, Colil 374 

KVOO — Tulsa, Okla 573 

KVOP — Plainview, Tex 630 

KVOR — Colorado Springs, Colo 385 

KVOS — Bellingham, Wash 646 

KVOU — Uvalde, Tex 634 

KVOW — Littlefield, Tex 627 

KVOX — Moorhead, Minn 487 

KVOY — Yuma, Ariz 361 

KVOZ — Laredo, Tex 626 

KVPI — Ville Platte, La. 461 

KVRC — Arkadelphia, Ark 361 

KVRH — Salida, Colo 389 

KVRS — Rock Springs, Wyo 665 

KVSA — McGehee, Ark 364 

KVSF — Somta Fe, N. M 519 

KVSM — San Mateo, Calif 381 

KVSO — Ardmore, Okla 569 

KVWC — Vernon, Tex 634 

KVWO — Cheyene, Wyo. 664 

KWAD — Wadena, Minn. 488 

KWAK — Stuttgart, Ark 365 

KWAL — Walloce-Kellogg, Idcdio 421 

KWAT — Watertown, S. Dak 605 

KWBB — Wichita, Kans 448 

KWBE — Beatrice. Neb 507 

KWBG — Boone, Iowa 438 

KWBR — Oakland. Calif 375 

KWBW — Hutchinson, Kans 445 

KWBY — Colorado Springs, Colo 386 

KWCB — Searcy, Ark 365 



KWCO — Chickasha, Oklo. 570 

KWDM — Des Moines, Iowa 440 

KWED — Seguin, Tex 632 

KWEI — Weiser, Idaho 421 

KWEM — Memphis, Tenn 610 

KWEW — Hobbs, N. M 518 

KWFC — Hot Springs, Ark 363 

KWFR — San Angelo, Tex 631 

KWFT — Wichita Falls, Tex 635 

KWG — Stockton, Calif 383 

KWGB — Goodlomd, Kans 445 

KWHI — Brenham, Tex 616 

KWHK — Hutchinson, Kans 445 

KWHN — Fort Smith, Ark 362 

KWHO — Salt Lake City, Utah 637 

KWHW— Altus, Okla 569 

KWIE — Kennewidc, Wash 647 

KWIK — Pocatello, Idaho 421 

KWIL— Albany, Ore 574 

KWIN — Ashland, Ore 574 

KWIQ — Moses Lake, Wash 647 

KWIZ — Santa Ana, Calif 381 

KWJB — Globe, Ariz 359 

KWII — Portland, Ore 578 

KWK — St. Louis, Mo. 501 

KWKC — Abilene, Tex 614 

KWKH — Shreveport, La 461 

KWKW — Pasadena, Calif 376 

KWLK — Longview, Wash 647 

KWLM— Wilmar, Minn 489 

KWNA — Winnemucca, Nev 512 

KWNO — ■WTinona, Minn 489 

KWNW — Wenatchee, Wash 651 

KWOA — Worthington, Minn 489 

KWOC — Poplar Bluif, Mo 501 

KWOE — Clinton, Okla. 570 

KWON — Bartlesville, Okla 569 

KWOR — Worland, Wyo. 665 

KWOS — Jefferson City, Mo 497 

KWOW — Pomona, Calif 376 

KWPC — Muscatine, Iowa 441 

KWPM— West Plains, Mo 504 

KWRC — Pendleton, Ore 577 

KWRE — Warrenton, Mo. 504 

KWRF — Warren, Ark 367 

KWRL — Riverton, Wyo 665 

KWRN — Reno. Nev 512 

KWRO — Coquille, Ore 574 

KWRT — Boonville, Mo 495 

KWRW— Guthrie, Okla 570 

KWSD — Mt. Shasta, Calif 374 

KWSH — Wewoka, Okla 573 

KWSK — Pratt, Kans 446 

KWSO — Wasco, CaUf 384 

KWTC — Barstow, Calif 368 

KWTO — Springfield, Mo 504 

KWTX — Waco, Tex 634 

KWWl — Waterloo, Iowa 443 

KWYO — Sheridan, Wyo 665 

KXA — Seattle, Wash 650 

KXAR — Hope, Ark 363 

KXEL — Waterloo, Iowa 443 

KXEO — Mexico. Mo. 500 

KXGI — Fort Madison, Iowa 441 

KXGN — Glendive, Mont. 505 

KXIC — Iowa City, Iowa 441 

KXIT — Dalhart, Tex 619 

KXJK — Forrest City, Ark 362 

KXL — Portland, Ore 578 



336 



KXLA — Pasadena, Calif 376 

KXLE — EUensburg, Wash 647 

KXLF — Butte. Mont 505 

KXLJ — Helena. Mont 506 

KXLK — Great Falls, Mont 506 

KXLL — Missoula. Mont 507 

KXLO — Lewistown, Mont 506 

KXLQ — Bozeman, Mont 505 

KXLR— Little Rock, Aik 364 

KXLW — St. Louis, Mo 503 

KXLY — Spokane, Wash. 650 

KXO — El Centro. CaUf 369 

KXOA — Sacramento, Calif 377 

KXOC — Chico, Calif 369 

KXOK — St. Louis, Mo 503 

KXOL — Fort Worth. Tex 622 

KXOX ^ Sweetwater, Tex 633 

KXRA — Alexandria, Minn 484 

KXRI — RussellviUe, Ark 365 

KXRO — Aberdeen, Wash 646 

KXRX — San Jose, Calif 380 

KXXl — Monterey, Calif 374 

KXXX — Colby. Kans 444 

KXYZ —.Houston, Tex 625 

KYA — San Francisco, Ccilif 380 

KYCA — Prescott, Ariz 360 

KYES — Roseburg, Ore 579 

KYJC — Medford, Ore 577 

KYME — Boise, Idaho 419 

KYNO — Fresno, CaUf 370 

KYNT — Yankton, S. Dak 605 

KYOK — Houston, Tex 625 

KYOR — Blythe, CaUf 368 

KYOS — Merced, Calif 374 

KYOU — Greeley, Colo 388 

KYSM — Mankato, Minn 486 

KYUM — Yuma, An 361 

KYW — Cleveland, Ohio 564 

KZIP — Amarillo, Tex 614 

KZUN — Opportunity, Wash 648 

WAAA — Winston-Salem, N. C 556 

WAAB — Worcester, Mass 474 

WAAF — Chicago, 111 424 

WAAG — Adel, Ga 408 

WAAT— .Nework, N. J 514 

WABA — Aguadilla, P. R 669 

WABB — Mobile, Ala 355 

WABC — New York, N. Y 527 

WABG — Greenwood, Miss 491 

WABI — Bangor, Me 462 

WABJ — Adrian, tfich 474 

WABL — Amite. La 455 

WABM — Houlton, Me .' 462 

WABO — Waynesboro, Miss 494 

WABR — Winter Park. Fla 408 

WABY — Albany, N. Y. 519 

WABZ — Albemarle. N. C 545 

WACA — Camden, S. C 598 

WACB — Kittanning, Pa. 586 

WAGE — Chicopee-Springfield, Mass. . . . 469 

WACL — Waycross, Ga 418 

WACO — Waco, Tex 634 

WACR — Columbus. JCss 490 

WADC — Akron, Ohio 558 

WADE — Wadesboro, N. C 555 

WADK — Newport, R. 1 597 

WADP — Kane, Pa 586 

WADS — Ansonia. Conn 391 

WAEB — Allentown, Pa 581 



WAEL — Mayaguer, P. R 669 

WAEW — Crossville, Tenn 607 

WAFB — Baton Rouge, La 455 

WAFC — Staunton, Va 645 

WAGA — Atlanta. Ga 410 

WAGC — Chattanooga, Tenn 606 

WAGF — Dothan, Ala. 353 

WAGG — FrankUn, Tenn 607 

WAGM — Presque Isle, Me 463 

WAGN — Menominee, Mich 482 

WAGR — Lumberton, N. C 551 

WAGS — Bi^opviUe, S. C 598 

WAHR —Miami Beach, Fla 403 

WAIM — Anderson, S. C 598 

WAIN —Columbia, Ky 449 

WAIP — Prichard. Ala 356 

WAIR — Winston-Salem, N. C 556 

WAIT — Chicago. Ill 424 

WAIF — Decatur. Ala 352 

WAJR — Morgoatown. W. Va 654 

WAKE — Atlanto, Ga 411 

WAKN — Aiken, S. C 598 

WAKR — Akron, Ohio 558 

WAKU — Lotrobe. Pa 586 

WALA — Mobile. Ala 355 

WALB — Albany. Go. 408 

WALD — Walterboro, S. C 603 

WALE — Fall River, Mass 470 

WALK — Patchogue, N. Y 539 

WALL — Middletown, N. Y 526 

WALM — Albion. Mich 474 

WALT — Tampa, Flo. 407 

WAMI — Opp. Ala. 356 

WAML — Laurel, Miss 492 

WAMM — Hint. ^Cch 478 

WAMO — Homestead-Pittsburg'h. Pa. ... 585 

WAMS — Wibnington, Del 394 

WAMW — Washington, Ind 437 

WAMY — Amory, LCss 489 

WANA — Aimiston, Ala 350 

WAND — Canton, Ohio 559 

WANE — Ft. Wayne, Ind 433 

WANN — AnnapolU, Md. 464 

WANS — Anderson, S. C 598 

WANT — Richmond, Va 643 

WAOK — Atlanta. Ga 410 

WAOV — Vincennes, Ind 437 

WAPA — San Juan. P. R 670 

WAPF — McComb, Miss 493 

WAPG — Arcadia, Fla 397 

WAPI — Birmingham, Ala 350 

WAPL — Appleton, Wis 656 

WAPO — Chattanooga, Tenn 606 

WAPX — Montgomery, Ala 355 

WARA — Attleboro, Mass 468 

WARB — Covington, La 456 

WARD — Johnstown, Pa 586 

WARE — Ware, Mass 473 

WARK — Hagerstown, Md 466 

WARL — Arlington, Vo. 639 

WARM — Scranton, Pa 592 

WARN — Fort Pierce, Fla 399 

WARU — Peru, Ind. 436 

WASA — Havre De Grace. Md 466 

WASK— Lafayette. Ind 435 

WASL — Annapolis. Md 464 

WATA — Boone. N. C 545 

WATC — Gaylord. ^Cch 479 

WATE — Knoxville. Tenn 609 



337 



WATG — Ashland, Ohio 559 

WATH — Athens, Ohio 559 

WATK — Antigo, Wis 656 

WATM — Almore, Ala 350 

WATN — Watertown, N. Y 544 

WATO — Oak Ridge, Tenn 612 

WATR — Waterbury, Conn 394 

WATS — Soyre, Pa 592 

WATT — Ccdillac, Mich 475 

WATW — Ashland, Wis 656 

WATZ — Alpena, Mich 474 

WAUD — Auburn, Ala 350 

WAUG — Augusta, Ga 411 

WAUX — Waukesha, Wis 663 

WAVE — LouisviUe, Ky 452 

WAVI — Sprlnglield-Dayton, Ohio 567 

WAVL — Apollo. Pa 581 

WAVN — Stillwater, Minn 488 

WAVU — Albertville, Ala 350 

WAVY — Portsmouth, Va 643 

WAVZ — New Haven, Conn 392 

WAYB — Waynesboro, Va 645 

WAYE— Dundalk, Md 465 

WAYN — Rockinghcjn, N. C 553 

WAYS — Charlotte, N. C 546 

WAYX — Waycross, Ga 419 

WAYZ — Waynesboro, Pa 594 

WAZF — Yazoo, Miss 494 

WAZL — Hazlelon, Pa 585 

WBAC — Cleveland, Tenn 606 

WBAL — Baltimore, Md 464 

WBAM — Montgomery, Ala 355 

WBAP — Fort Worth, Tex 622 

WBAR — Bartow, Fla 397 

WBAT — Marion, Ind 435 

WBAW — BamweU, S. C 598 

WBAX — Wilkes-Barre, Pa. 594 

WBAY — Green Bay, Wis 658 

WBBA — Piltsiield, III 429 

WBBB — Burlington, N. C 546 

WBBC — Flint, Mich 478 

WBBF — Rochester, N. Y 540 

WBBM — Chicago, III 424 

WBBN — Perry, Ga 416 

WBBO — Forest City, N. C 548 

WBBQ — Augusta, Ga 411 

WBBW — Youngstown, Ohio 569 

WBBZ — Ponca City, Okla 572 

WBCK — Battle Creek, Mich 475 

WBCM— Bay City, Mich 475 

WBCO — Bessemer, Ala 350 

WBCR — Christianboirg, Va 640 

WBCU — Union, S. C 603 

WBEC — Ktlsfield, Mass 472 

WBEE — South Chicago, 111 426 

WBEJ — Elizoiethton, Tenn 607 

WBEL — Beloit, Wis 657 

WBEN — BulfaJo, N. Y 521 

WBET — Brockton, Mass 469 

WBEU — Beaufort, S. C 598 

WBEV — Beaver Dam, Wis 657 

WBEX — Chillicothe, Ohio 561 

WBFC — Fremont, Mich 478 

WBFD — Bedford, Pa 582 

WBGR — lesup, Ga 415 

WBHB — Fitzgerald, Ga 414 

WBHF — Cartersville, Ga 412 

WBHP — Huntsville, Ala 354 

WBIA — Augusta, Ga 411 



WBIE — Marietta, Ga 416 

WBIG — Greensboro, N. C 548 

WBIP — Booneville, Miss 489 

WBIR — Knoxville, Tenn 608 

WBIS — Bristol, Conn 391 

WBIW — Bedford, Ind 431 

WBIZ — Ecu Claire, Wis 657 

WBKH — Hattiesburg, Miss 491 

WBKV — West Bend, Wis 663 

WBLE — Batesville, Miss 489 

WBLJ — Dalton, Ga 413 

WBLK — Clarksburg, W. Va 653 

WBLT — Bedford, Va 639 

WBLY — Springfield, Ohio 567 

WBMA — Beaufort, N. C 545 

WBMC — McMinnville, Tenn. 610 

WBMD — Baltimore, Md 464 

WBML — Macon, Ga 415 

WBMS — Boston, Mass 468 

WBNL — Boonville, Ind 431 

WBNS — Columbus, Ohio 564 

WBNX — New York, N. Y 527 

WBNY — BuHalo, N. Y. 522 

WBOB — Galax, Va 641 

WBOC — ScUsbuiy, Md 467 

WBOF — Virginia Beach, Va 645 

WBOK — New Orleans, La 458 

WBOP — Pensacola, Fla 405 

WBOS — Boston, Mass 469 

WBOW — Terre Haute, Ind 437 

WBPZ — Lock Haven, Pa 587 

WBRC — Birmingham, Ala 351 

WERE — Wilkes-Barre, Pa 594 

WBRK — Pitlsfield, Moss 472 

WBRM — Marion, N. C 552 

WBRN — Big Rapids, Mich 475 

WBRO — Waynesboro, Ga 419 

WBRT — Bardstown, Ky 449 

WBRV — Boonville, N. Y 521 

WBRY — Waterbury, Conn 393 

WBSC — Bennettsville, S. C 598 

WBSE — Hillsdale, Mich 479 

WBSM — New Bedford, Mass 472 

WBSR — Pensacola, Fla 405 

WBT — Chariotte, N. C 546 

WBTA — Batavia, N. Y 521 

WBTH — Williamson, W. Va. 656 

WBTM — Danville, Va 640 

WBTN — Bennington, Vt 637 

WBTO — Linton, Ind 435 

WBUD — Trenton, N. J 515 

WBUT — Butler. Pa 582 

WBUX — Ddylestown, Pa. 584 

WBUY — Lexington, N. C 551 

WBVL — Barbourville, Ky 449 

WBVP — Beaver Falls, Pa 582 

WBYS — Canton, 111 423 

WBZ-WBZA — Boston-Springfield, Mass. . . 468 

WCAE — Pittsburgh, Pa 591 

WCAM— Camden, N. J 514 

WCAO — Baltimore, Md 465 

WCAP — LoweU, Mass 471 

WCAR -— Pontioc, Mich 482 

WCAS — Gadsden, Ala 354 

WCAT — Athol, Mass 468 

WCAU — Philadelphia, Pa. 589 

WCAW— Charleston, W. Va 652 

WCAX — Burlington, Vt 637 

WCAZ — Carthage, 111 423 



338 



WCBA — Coming, N. Y 522 WCOJ — 

WCBC — Anderson. Ind 431 WCOL- 

WCBiD — Zion, 111 431 WCOM- 

WCBI — Columbus, Miss 490 WCON - 

WCBL — Benfon, Ky 449 WCOP - 

WCBM — Baltimore, Md 465 WCOR- 

WCBS— New York, N. Y 527 WCOS- 

WCBT — Roanoke Rapids, N. C 553 WCOU - 

WCBY — Cheboygan, Mich 475 WCOV- 

WCCC — Hartford, Conn 391 WCOW - 

WCCM — Lawrence, Mass 471 WCPA - 

WCCO — Minneapolis, Minn. 487 WCPC - 

WCCP — Savannah, Ga 417 WCPH- 

WCDI — Edenton, N. C 547 WCPM- 

WCDL — Carbondale, Pa 582 WCPO- 

WCDT — Winchester, Tenn 813 WCPS — 

WCEC — Rocky Mount, N. C 553 WCRA - 

WCED — Dubois, Pa 584 WCRB — 

WCEF — Parkersburg, W. Va 655 WCRE — 

WCEH — Hawkinsville, Ga 415 WCRI — 

WCEM — Cambridge, Md. 465 WCRK - 

WCEN — Mt. Pleasant, Mich 482 WCRL — 

WCFL — Chicago, 111 424 WCRM- 

WCFV — Clifton Forge, Va 640 WCRO - 

WCGA — Calhoun, Ga 412 WCRS — 

WCGC — Behnont, N. C 545 WCRT — 

WCHA — Chambersburg, Pa 583 WCRV - 

WCHF — Chippewa Falls, Wis 657 WCRW - 

WCHI — Chillicothe, Ohio 561 WCSC — 

WCHJ — Brookhaven, IVfiss 489 WCSH — 

WCHL — Chapel Hill, N. C 546 WCSI — 

WCHN — Norwich, N. Y 539 WCSS — 

WCHO — Washington Court House, Ohio 568 WCTA — 

WCHS — Charleston, W. Va 652 WCTC — 

WCHV — CharlottesviUe, Va 639 WCTT — 

WCIL— Carbondale, 111 423 WCUE — 

WCIN — Cincinnati, Ohio 561 WCUM- 

WCIU — Columbia, Miss 490 WCVA - 

WCKB — Dunn, N. C 547 WCVI — 

WCKI — Greer, S. C 601 WCVS — 

WCKR — Miami. Fla 403 WCYB — 

WCKY— Cincinnati, Ohio 561 WDAD- 

WCLA — Petersburg, Va 643 WDAE - 

WCLB — Comillo, Ga 412 WDAF- 

WCLD — Cleveland, Miss 490 WDAK - 

WCLG — Morgantown, W. Va 654 WD AN - 

WCLI — Corning, N. Y 522 WD AS — 

WCLO — JanesvUle, Wis 658 WDAY - 

WCLS — Columbus, Ga 412 WDBC — 

WCLT— Newark, Ohio 567 WDBF — 

WCMA — Corinth, Miss 490 WDBJ — 

WCMB — Harrisburg, Pa 585 WDBl — 

WCMC — Wildwood, N. 1 516 WDBO- 

WCME — Brunswick, Me 462 WDBQ — 

WCMI — A^land, Ky 449 WDCF — 

WCMN — Arecibo, P. R 689 WDCL — 

WCMS — Norfolk, Va 642 WDDT — 

WCMW— Canton, Ohio 559 WDEB — 

WCMY— Ottawa, 111 429 WDEC- 

WCNB — Connersville, Ind 433 WDEF — 

WCNC — Elizabeth City, N. C 547 WDEH - 

WCNH — Quincy, Fla 405 WDEL — 

WCNR — Bloomsburg, Pa 582 WDEV — 

WCNT — Centralia, 111 423 WDEW- 

WCNU — Crestview, Fla 397 WDGY- 

WCNX — Middlefown, Conn 392 WDIA 

WCOA — Pensacola, Fla 405 wim^. 

WCOC — Meridian, Miss 493 ^^'^ ~ 

WCOG — Greensboro, N. C 549 WDIX — 

WCOH — Newnan, Ga 416 WDKD - 

339 



Coatesville. Pa 583 

- Colimibus, Ohio 564 

- Parkersburg, W. Va 655 

- Cornelia, Ga 413 

- Boston, Mass 468 

- Lebanon, Tenn 609 

- Columbia, S. C 599 

- Lewiston, Me 462 

- Montgomery, Ala 356 

- Sparta, Wis 662 

- Clearfield, Pa 583 

- Houston. Miss 492 

- Etowcdi, Tenn, 607 

- Cumberland, Ky 450 

- Cincinnati, Ohio 561 

Torboro, N. C 555 

-Effingham, 111 426 

Waltham, Mass 473 

Cheraw, S. C 599 

Scottsboro, Ala 357 

- Morristown, Tenn 611 

Oneonta,, Ala 356 

- Elkhart, Ind 433 

- Johnstown, Pa 586 

Greenwood, S. C 601 

• Birmingham, Ala 351 

- Washington, N. 1 516 

- Chicago, III 424 

- Charleston, S. C 599 

- Portland, Me 462 

Columbus, Ind 433 

- Amsterdam, N. Y 519 

- Andalusia, Ala 350 

-New Brunswick, N. J 514 

Corbin, Ky 450 

- Akron, Ohio 558 

-Cimiberland, Md 465 

- Culpeper, Va 640 

Connellsville, Pa 583 

- Springfield, 111 430 

- BristoL Va. 639 

- Indiana, Pa 585 

- Tampa, Fla 407 

- Kansas City, Mo 499 

- Columbus, Ga 413 

- Danville, 111 425 

- Philadelphia, Pa 589 

-Fargo, N. Dak 557 

- Escanaba, Mich 477 

Delray Beach, Fla 398 

Roanoke, Va 644 

Springfield, Tenn 613 

- Orlando, Fla 404 

- Dubuque, Iowa 440 

- Dade City, Fla 397 

■ Tarpon Springs, Fla 407 

- Greenville, Miss 490 

Gulfport, Miss 491 

- Americus. Ga 409 

Chattanooga, Tenn 606 

- Sweetwater, Tenn 613 

Wilmington, Del 394 

- Woterbury, Vt 638 

- Springfield, Mass 473 

- Minneapolis. Minn 486 

Memphis. Term 610 

Dothan, Ala 353 

Orangeburg, S. C 602 

- Kingstree. S. C 601 



WDKN — Dickson, Tenn 607 

WDLA — Walton, N. Y 543 

WDLB — Marshfield, Wis 660 

WDLC — Port lervis, N. Y 540 

WDLP — Panama City, Fla 404 

WDMG — Douglas, Ga 414 

WDMI — Maiquette, Mich 482 

WDNC — Durham, N. C 547 

WDNE — Elkins, W. Vc. 653 

WDOB — Canton, Miss 490 

WDOD — Chattanooga, Tenn 606 

WDOG — Marine City, Mich 482 

WDOK — Cleveland, Ohio 562 

WDON — Wheaton, Md 467 

WDOR — Sturgeon Bay, Wis 662 

WDOS — Oneonta. N. Y 539 

WDOT — Burlington, VI 637 

WDOV — Dover, Del 394 

WDQN — Du Quoin, 111 425 

WDRC — Hartford, Conn 391 

WDRF — Chester, Pa 583 

WDSC — Dillon, S. C 600 

WDSG — Dyersburg, Tenn 607 

WDSM — Superior, Wis 663 

WDSR — Lake City, Fla 401 

WDSU — New Orleans, La 458 

WDUN — Gainesville, Gc. 414 

WDUX — Waupaca, Wis 663 

WDUZ — Green Bay, Wis 658 

WDVA — DanviUe, Va 640 

WDVH — Gainsville, Fla 399 

WDVM — Pocomoke City, Md 466 

WDWD — Dawson, Ga. 413 

WDWS — Champaign, lU 423 

WDXB — Chattanooga, Tenn 606 

WDXE — Lciwrenceburg, Tenn 609 

WDXI — Jackson, Tenn 608 

WDXL — Lexington, Tenn 609 

WDXN — ClarksviUe, Tenn 606 

WDZ — Decatur, 111 425 

WEAB — Greer, S. C 601 

WEAM — Arlington, Va 639 

WEAN — Providence, H. 1 597 

WEAR — Pensacola, Fla 405 

WEAS — Decatur, Ga 413 

WEAT — West Palm Beach, Fla 408 

WEAU — Eou Claire, Wis 657 

WEAV — Plcittsburg, N. Y. 540 

WEAW — Evanston, 111 426 

WEBB — Dundalk, Md. 466 

WEBC — Duluth, Minn 485 

WEBI — Brewton, Ala. 352 

WEEK — Tampa, Fla 407 

WEBQ — Horrisburg, 111 426 

WEBR — Buffalo, N. Y . 522 

WEBY — Milton, Fla 403 

WEDC — Chicago, 111 424 

WEDO — McKeesport, Pa 587 

WEDR — Birmingham, Ala 351 

WEEB — Southern Pines, N. C 554 

WEED — Rocky Mount, N. C 554 

WEEI — Boston, Mass 468 

WEEK — Peoria, 111 429 

WEEU — Reading, Pa. 592 

WEEX — Easton, Pa 584 

WEGO — Concord, N. C 547 

WnC — Charleston, 111. 423 

WEIM — Fitchburg, Mass 470 

WEIR — Weirfon, W. Va 655 



WEIL — Scranton, Pa 593 

WEKR — Fayetteville, Tenn 607 

WEKY — Richmond, Ky 454 

WEKZ — Monroe, Wis 661 

WELC — Welch, W. Va 655 

WELI — New Haven, Conn 392 

WELL — Battle Creek. ICch 475 

WELM— Elmira, N. Y 522 

WELO — Tupelo, Miss 494 

WELP — Easley, S. C 600 

WELR — Roanoke, Ala 357 

WELS — Kinston, N. C 551 

WELY — Ely, Minn. 485 

WEMP — Milwcukee, Wis 660 

WENA — Bayamon, P. R 669 

WENC — WhiteviUe, N. C 555 

WENE — Binghamton, N. Y 521 

WENK— Union City, Teniu 613 

WENT — GloversviUe, N. Y 523 

WENY — Elmira, N. Y 522 

WEOA — Evansville, Ind 433 

WEOK — Poughkeepsie, N. Y 540 

WEOL — Elyria, Ohio 565 

WEPG — South Pittsburgh, Tenn 613 

WEPM — Martinsburg, W. Va 654 

WERC — Erie, Pa 584 

WERD — Atlanta, Ga 411 

WERE — Cleveland, Ohio 561 

WERH — Hamilton, Ala 354 

WERI — Westerly, R. 1 597 

WESA — Charleroi, Po. 583 

WESB — Bradford, Pa. 582 

WESC — Greenville, S. C 601 

WESO — Soutfabridge, Mass 472 

WEST — Easton, Pa 584 

WESX — Salem, Mass 472 

WETB — Johnson City, Tenn 608 

WETO — Gadsden, Ala 354 

WETU — Wetumpka, Ala 358 

WET2 — New Martinsville, W. Va 655 

WEVA — Emporia, Va. 640 

WEVD — New York, N. Y 527 

WEVE — Eveleth, Mmn 485 

WEW — St. Louis, Mo 503 

WEWO — LoMrinburg, N. C 551 

WEXL — Royal Oak, Mich 483 

WEYE— Sanford, N. C 554 

WEZB — Birmingham, Ala. 351 

WFAA — Dallas, Tex 620 

WFAH — Alliance, Ohio 558 

WFAI — Fayetteville, N. C 548 

WFAR — FarreU, Pa 584 

WFAS — White Plains, N. Y. 544 

WFAU — Augusta, Me 462 

WFAX — FaUs Church, Va 640 

WFBC — Greenville, S. C 601 

WFBF — Femandina, Beach, Fla 398 

WFBG — Altoona, Pa. 581 

WFBL — Syracuse, N. Y 542 

WFBM — Indianapolis, Ind 434 

WFBR — Baltimore, Md. 465 

WFCB — Dunkirk, N. Y 522 

WFCR — Fairfax, Va 640 

WFDF — Flint, Mich 478 

WFEA — Manchester, N. H 513 

WFEB — Sylacouga, Ala 357 

WFEC — Miami, Flo;. 402 

WFGM — Fitchburg, Mass 470 

WFGN — Gaffney, S. C 600 



340 



WFHG — Bristol. Va 639 

WFHR — Wisconsin Rapids, Wis 663 

WFIG — Sumter, S. C 603 

WHL — Philodelphia, Pa 589 

WFIN — Findlay, Ohio 565 

WFTW — FoirHeld lU 426 

WFKN — Franklin, Ky 450 

WFKY — Frankfort, Ky 450 

WFLA — Tampa, Ha 407 

WFLB — Fayetteville, N. C 548 

WFLO — Farmville, Va 641 

WTLW — Monticello, Ky 453 

WFMC — Goldsboro, N. C 548 

WFMD — Frederick, Md 466 

WFMH — Cullman, Ala 352 

WFMJ — Youngstown, Ohio 569 

WFMO — Fairmont, N. C 547 

WFMW — Madisonville, Ky 452 

WFNC — Fayetteville, N. C 548 

WFNM — DeFuniak Springs, Fla 398 

WFNS — BurUngton, N. C 546 

WFOB — Fostoria, Ohio 565 

WFOM — Marietta, Ga 416 

WFOR — Hattiesburg, Miss 491 

WFOX — Milwaukee, 'Wis 660 

WFOY — St. Augustine, Fla 405 

WFPA — Ft. Payne, Ate 353 

WFPG — Atlcmtic City, N. 1 514 

WFPM— Fort Valley, Ga 414 

WFPR — Hammond, La 457 

WFRC — Reidsville, N. C 553 

WFRL — Freeport, lU 426 

WFRM — Coudersport, Pa 583 

WFRO — Fremont, Ohio 566 

WFRP — Sovannah, Ga 417 

WFRX — West Frankfort, 111 431 

WFTC — Kinston, N. C 551 

WFTG — London, Ky 452 

WFTL — Ft. Lauderdale, Fla 398 

WFTM — Maysville, Ky 453 

WFTR — Front Royal, Va 641 

WFTW — Ft. WoiUon Beach, Fla 399 

WFUL — Fulton, Ky 450 

WFUN — Huntsville, Ala 354 

WFUR — Grand Rapids, Mich 478 

WFVA — Fredericksburg, Va 641 

WFVG — Fuquay Springs, N. C 548 

WFYC — Abna, Mich 474 

WGAA — Cedortown, Ga 412 

WGAC — Augusta, Ga 411 

WGAD — Gadsden, Ala 354 

WGAF — Valdosta, Ga 418 

WGAI — Elizabeth City, N. C 547 

WGAL — Lcmcaster, Pa 586 

WGAN — Portland, Me 463 

WGAP — Maryville, Tenn 609 

WGAR — Cleveland, Ohio 562 

WGAT — Utica, N. Y 543 

WGAU — Athens, Ga 409 

WGAW — Gardner, Mass 471 

WGAY — Silver Spring, Md 467 

WGBA — Columbus, Ga 413 

WGBB — Freeport, N. Y 523 

WGBF — Evansville, Ind 433 

WGBG — Greensboro, N. C 549 

WGBI — Scranton, Pa. . . •. 592 

WGBR — Goldsboro, N. C 548 

WGBS — Miami, Tla 402 

WGCB — Red Lion, Pa 592 

WGCD — Chester, S. C 599 



WGCM — Gulfport, Miss 491 

WGEA — Geneva, Ala 354 

WGEM — Quincy, 111 429 

WGES — Chicago, 111 424 

WGET — Gettysburg, Pa 584 

WGE — Beloit, Wis 657 

WGFS — Covington, Ga 413 

WGGA — Gainesville, Ga 414 

WGGG — Gainesville, Fla 399 

WGGH — Marion, 111 427 

WGH — Norfolk-Newport News, Va 642 

WGHM — WaterviUe, Me 464 

WGHN — Grand Haven, Mich 478 

WGIG — Brunswick, Ga 412 

WGIL — Galesburg, 111 426 

WGIR — Manchester, N. H 513 

WGIV — Charlotte, N. C 546 

WGKA — Atlanta, Ga 411 

WGKV — Charleston, W. Va 652 

WGL — Ft. Wayne, Ind 433 

WGLC — Centerville, Miss 490 

WGMA — Hollywood-Miami, Fla 399 

WGMS — Washington, D. C 395 

WGN— Chicago, 111 424 

WGNC — Gastonia, N. C 548 

WGNI — Wihnington, N. C 556 

WGNS — Murf reesboro, Tenn 611 

WGNY — Newburgh, N. Y 526 

WGOL — Goldsboro, N. C 548 

WGOV — Valdosta, Go. 418 

WGPA — Bethlehem, Pa 582 

WGPC — Albany, Ga 408 

WGR — Buffalo, N. Y 522 

WGRA — Cairo, Ga 412 

WGRC — Louisville, Ky 452 

WGRD — Grcnd Rapids, Mich 478 

WGRM — Greenwood, Miss 491 

WGRV — Greeneville, Tenn. 607 

WGRY — Gary, Ind 434 

WGSA — Ephrata, Pa 584 

WGSM — Huntington, N. Y 525 

WGST — Atlanta, Ga 411 

WGSV — Guntersville, Ala 354 

WGSW — Greenwood, S. C 601 

WGTA — Simunerville, Ga 417 

WGTC — Greenville, N. C 549 

WGTL — Kannapclis, N. C 550 

WGTM — Wilson, N. C 556 

WGTN — Georgetown, S. C 600 

WGTO — Haines City, Flo- 399 

WGUY — Bangor, Me 462 

WGVA — Geneva, N. Y 523 

WGVM — Greenville, Miss 491 

WGWC — Selma, Ala 357 

WGWR — Asheboro, N. C 545 

WGY — Schenectady, N. Y 541 

WGYV — Greenville, Ala. 354 

WHAB — Baxley, Ga 412 

WHAI — Greenfield, Mass. 471 

WHAK — Rogers City, Mich 483 

WHAL — Shelbyville, Tenn 613 

WHAM — Rochester, N. Y 540 

WHAN — Charleston, S. C 599 

WHAP — Hopewell, Va 641 

WHAR — Clarksburg, W. Vr. 653 

WHAS — Louisville, Ky 452 

WHAT — Philadelphia, Pa 589 

WHAV — HoverhiU, Mass 471 

WHAW — Weston, W. Va 656 

WHAY — New Britain, Conn 392 



341 



WHB — 


Kansas City, Mo 


499 


WHBB- 


- Selma, Ala 


357 


WHBC- 


- Canton, Ohio 


559 


WHBF- 


-Rock Island, 111 


430 


WHBI- 


- Newark, N. I 


514 


WHBL- 


- Sheboygan, Wis 


662 


WHBN- 


— Hoirodsburg, Ky 


450 


WHBO- 


- Tampa, Fla 


407 


WHBQ- 


— Memphis, Tenn 


610 


WHBS- 


- Huntsville, Ala 


354 


WHBT- 


- Haxriman, Tenn 


607 


WHBU- 


— Anderson, Ind 


431 


WHBY- 


— Appleton, Wis 


656 


WHCC- 


- Woynesville, N. C 


555 


WHCO- 


— Sparta, 111 


430 


WHCU- 


-Ithaca, N. Y 


525 


WHDF- 


- Houghton, Mich 


480 


WHDH- 


— Boston, Mass 


468 


WHDL- 


- Olean, N. Y 


539 


WHDM 


— McKenzie, Tenn 


610 


WHEB- 


- Portsmouth, N. H 


513 


WHEC- 


- Rochester, N. Y 


540 


WHED- 


- Washington, N. C 


555 


WHEE- 


- Martinsville, Va 


642 


WHEN- 


— Syracuse, N. Y 


541 


WHEP- 


- Foley, Ala 


353 


WHER- 


- Memphis, Tenn 


610 


WHFB- 


-Benton Harbor-St. Joseph, Mich 


. 475 


WHFC- 


- Chicago, 111 


424 


WHGB- 


— Harrisburg, Pa 


585 


WHGR - 


— Houghton Lake, Mich 


480 


WHHH- 


— Warren, Ohio 


568 


WHHM 


— Memphis, Tenn 


610 


WHIE- 


- Griffin, Ga 


414 


WHIL — 


- Mediord, Mass 


472 


WHIM- 


- Providence, R. I 


597 


WHIN- 


- Gallatin, Tenn 


607 


WHIO- 


- Dayton, Ohioi 


565 


WHIP- 


- Mooresville, N. C 


552 


WHIR- 


- Danville, Ky 


450 


WHIS- 


-Bluefield, W. Va 


652 


WHIT- 


- New Bern, N. C 


552 


WHIZ- 


- Zanesville, Ohio 


569 


WHJB- 


- Greensburg, Pa 


585 


WHIC- 


- Moilewan, W. Va 


654 


WHK — 


Cleveland, Ohio 


562 


WHKK- 


— Akron, Ohio 


558 


WHKP- 


- Hendersonville, N. C 


550 


WHKY- 


- Hickory, N. C 


550 


WHLB- 


- Virginia, Minn 


488 


WHLD- 


- Niagara Falls, N. Y 


539 


WHLF- 


- South Boston, Va 


645 


WHLI- 


- Hempstead, N. Y 


525 


WHLL- 


- Wheeling, W. Va 


656 


WHLM- 


— Bloomsburg, Pa 


582 


WHIN- 


— Harlan, Ky 


450 


WHLP- 


- Centerville, Tenn 


605 


WHLS- 


- Port Huron, Mich 


483 


WHMA 


— Anniston, Ala 


350 


WHMP- 


— Northhampton, Mass 


472 


WHNC- 


— Henderson, N. C 


550 


WHNY 


— McComb, Miss 


493 


WHO- 


- Des Moines, Iowa 


440 


WHOA 


— Seal Juan, P. R 


670 


WHOC 


— Philadelphia, Miss 


494 


WHOK- 


— Lancaster, Ohio 


566 


WHOL- 


— Allentown, Pa 


581 


WHOM 


— New York, N. Y 


531 


WHOO 


— Orlando, Fla 


404 



WHOP — Hopkinsville, Ky 451 

WHOS — Decatur, Ala 352 

WHOT — Campbell, Ohio 559 

WHOW — Clinton, 111 425 

WHP — Harrisburg, Pa 585 

WHPB — Belton, S. C 598 

WHPE — High Point, N. C 550 

WHRV — Ann Arbor, Mich 475 

WHSC — Hartsville, S. C 601 

WHSY — Hattiesburg, Miss 491 

WHTB — TaUcdega, Ala 357 

WHTC — Holland, Mich 479 

WHTN — Huntington, W. Va 653 

WHUB — Cookeville, Tenn 607 

WHUC — Hudson, N. Y 525 

WHUM — Reading, Pa 592 

WHUN — Huntington, Pa 585 

WHVF — Wausau, Wis 663 

WHVH — Henderson, N. C 550 

WHVR — Hanover, Pa 585 

WHWB — Rutland, Vt 638 

WHWL — Nanticoke, Pa 587 

WHXY — Bogalusa, La 456 

WHYL — Carlisle, Pa 583 

WHYN — Holycke-Springfield, Mass. ... 471 

WIAC — San Juan, P. R 671 

WIAM — Williamston, N. C 555 

WIBA — Madison, Wis 659 

WIBB — Macon, Ga 415 

WIBC — Indianapolis, Ind 434 

WIBG — Philadelphia, Pa 589 

WIBM — Jackson, Mich 480 

WIBR — Baton Rouge, La 456 

WIBU — Poynette, Wis 661 

WIBV — Belleville, 111 423 

WIBW — Topeko, Kans 448 

WIBX — Utica, N. Y 543 

WICA — Ashtabula, Ohio 559 

WICC — Bridgeport, Conn 391 

WICE — Providence, R. 1 597 

WICH — Norwich, Conn 393 

WICK — Scranton, Pa 592 

WICY — Malone, N. Y 526 

WIDE — Biddeford, Me 462 

WIEL — Elizabethtown, Ky 450 

WIFM — Elkin, N. C 547 

WIGM — Medford, Wis 680 

WIKB — ton River, Mich 480 

WIKC — Bogalusa, La 456 

WIKE — Newport, Vt 638 

WIKK — Erie, Pa 584 

WIKY — EvansviUe, Ind 433 

WIL — St. Louis, Mo 503 

WILD — Birmingham, Ala 351 

WILE — Cambridge, Ohio 559 

WILK — Wilkes-Barre, Pa. 594 

WILM — Wilmington, Del 394 

WILO — Frankfort, 111 434 

WILS — Lansing, Mich 481 

WILY— Pittsburgh, Pa 591 

WIMA — Lima, Ohio 566 

WIMO — Winder, Ga 419 

WIMS — Michigan City, Ind 436 

WINA — Charlottesville, Va 639 

WINC — Winchester, Va 645 

WIND — Chicago, 111 424 

WING — Dayton, Ohio 565 

WINI — Murphysboro, 111 429 

WINK — Ft. Myers, Fla 399 



342 



WINN — Louisville, Ky 452 

WINR — Binghamton, N. Y 521 

WINS — New York, N. Y 531 

WINX — Rockville, Md 466 

WINZ — Miami, Fla 402 

WIOK — Tcm,pa-St. Petersburg, Fla 407 

WTON — Ionia, Mich 480 

WIOU — Kokomo, Ind 435 

WIP — Philadelphia, Pa 590 

WIPC — Loke Wales, Fla 402 

WIPS— Ticonderoga, N. Y 543 

WIRA — Fort Pierce, Fla 399 

WIRE — Enterprise, Ala 353 

WIRC — Hickory, N. C 550 

WIRE — Indianapolis, Ind 434 

WIRJ — Humboldt, Tenn 608 

WIRK — West Palm Beach, Fla 408 

WIRL — Peoria., Ill 429 

WIRO — Ironton, Ohio 566 

WIRY — Plattsbuig, N. Y 540 

WIS — Columbia, S. C 599 

Wise — Madison, Wis 659 

WISE — Asheville, N. C 545 

WISH — Indianapolis, Ind 434 

WISL — Shamokin, Pa 593 

WISN — Milwaukee, Wis 660 

WISO — Ponce, P. R 669 

WISP — Kinston, N. C 551 

WISR — Butler, Pa 582 

WIST --Charlotte, N. C 546 

WITA — San Juan, P. R 671 

WITH — Baltimore, Md 465 

WITY — Danville, 111 425 

WITZ — Jasper, Ind 435 

WIVI — Christiansted, V. 1 671 

WIVK — Knoxville, Tenn 608 

WIVY — lacksonviUe, Fla 399 

WIZE — Springfield, Ohio 568 

WIZZ — Streator, 111 431 

WJAC — Johnstown, Pa 586 

WJAG — Norfolk, Neb 509 

WJAK — Jackson, Tenn 608 

WJAM — Marion, Ala 355 

WJAN — Spartanburg, S. C 603 

WJAR — Providence, R. 1 597 

WJAS- Pittsburgh, Pa 591 

WJAT — Swainsboro, Ga 417 

WJAX — Jacksonville, Ra 401 

WJAY- Mullins, S. C 602 

WJAZ — Alboaiy, Ga 408 

WJBB — Haleyville, Ala 354 

WJBC — Bloomington, 111 423 

WJBK — Detroit, Mich 477 

WJBO — Baton Rouge, La 456 

WJBS — DeLand, Fla 398 

WJBW — New Orleans, La 459 

WJCD — Seymour, Ind 437 

WJCM — Sebring, Fla 406 

WJDA — Quincy, Mass 472 

WJDB — ThomasviUe, Ala 357 

WJDX — Jackson, ^Tiss 492 

WJEF — Grand Rapids, Mich 478 

WJEH — Gallipolis, Ohio 566 

WJEJ — Hogerstown, Md 466 

WJEM — Valdosta, Ga 418 

WJER — Dover, Ohio 565 

WIET — Erie, Pa 584 

WJHB — Talladega, Ala 357 

WJHL — Johnson City, Tenn 608 



WJHO — Opelika, Ala 356 

WJHP — JacksonviUe, Fla 401 

WJIG — Tullahoma, Tenn 613 

WJIM — Lansing, Mich 481 

WJIV — Savannah, Ga 417 

WJJD — Chicago, 111 424 

WIJL — Niagara Falls, N. Y 539 

WJIM — Lewisburg, Tenn 609 

WJKO — East Longmeadow, Mass 470 

WJLB— Detroit, Mich 477 

WJLD — Birmingham, Ala 351 

WJLK — Asbury Park, N. 1 513 

WJLS — Beckley, W. Va 652 

WJMA — Orange, Va 643 

WJMB — Brookhaven, Miss 489 

WJMC — Rice Lake, Wis 662 

WJMJ — Philadelphia, Pa 590 

WJMO — Cleveland, Ohio 562 

WJMR — New Orleans, La 459 

WJMS — Ironwood, Mich 480 

WJMW — Athens, Ala 350 

WJMX — Florence, S. C 600 

WJNC — Jacksonville, N. C 550 

WJNO — West Pahn Beach, Fla 408 

WJOB — Hammond, Ind 434 

WJOC — Jamestown, N. Y 526 

WJOI — Florence, Ala 353 

WJOL — Joliet, 111 427 

WJON — St. Cloud, Minn 488 

WJOT — Lake City, S. C 602 

WJOY — Burlington, Vt 637 

WJPA — Washington, Pa 594 

WJPD — Ishpeming, Mich 480 

WJPF — Herrin, III 426 

WTPG — Green Bay, Wis 658 

WJPR — GreenviUe, Miss 491 

WJPS- Evansville, Ind 433 

WJQS — Jackson, Miss 492 

WJR — Detroit, Mich 477 

WJRD — Tuscaloosa, Ala 358 

WJRI — Lenoir, N. C 551 

WJSB — Crestview, Fla 397 

WJTN — Jamestown, N. Y 525 

WJUN — Miff lintown. Pa 587 

WJVA — South Bend, Ind 437 

WJVB — Jacksonville Beach, Fla 401 

WJW — Cleveland, Ohio 564 

WJWG — Conway, N. H 512 

WJWL — Georgetown, Del 394 

WJWS — South Hill, Va 645 

WJXN — Jackson, Miss 492 

WJZM — Clarksville, Tenn 606 

WKAB — Mobile, Ala 355 

WKAI — Macomb, 111 427 

WKAL — Home, N. Y 541 

WKAM — Goshen, Ind 434 

WK AN — Kankakee, 111 427 

WRAP — Allentown, Pa 581 

WKAQ — San Juan, P. R 671 

WKAT — Miami Beach, Fla 403 

WKAY — Glasgow, Ky 450 

WKBC — North Wilkesboro, N. C 552 

WKBH — La Crosse, Wis 659 

WKBI — St. Mary's, Pa 592 

WKBJ — Milan, Tenn 611 

WKBL — Covington, Tenn 607 

WKBN — Youngstown, Ohio 569 

WKBO — Hairisburg, Pa 585 

WKBR — Manchester, N. H 513 

WKBV — Richmond, Ind 436 



343 



WKBW — Buffalo, N. Y 521 

WKBZ — Muskegon, ^^lch 482 

WKCT — BowUng Green, Ky 449 

WKDA — Nashville, Tenn Wl 

WKDK — Newberry, S. C 602 

WKDL — Clorksdale, NEss 490 

WKDN — Camden, N. 1 514 

WKEI — Kewanee, 111 427 

WKEU — Griffin, Ga 414 

WKEY — Covington, Va 640 

WKGN — Knoxville, Tenn 609 

WKHM — lackson, Mich 480 

WKIC — Hazard, Ky 451 

WKID — Urbana, 111 431 

WKIK — Leonardtown, Md 466 

WKIN — Kingsport, Tenn 608 

WKIP — Poughkeepaie, N. Y 540 

WKIT — Mineola, N. Y 526 

WKIX — Raleigh, N. C 553 

WKJB — Mayaguez, P. R 669 

WKIG — Ft. Wayne, Ind 434 

WKKO — Cocoa, Flo. 397 

WKLA — Ludington, Mich 481 

WKLC — St. Albans, W. Va 655 

WKLE — Washington, Ga 418 

WKLF — Clanton, Ala 352 

WKLK — Cloquet, Minn 485 

WKLO — Louisville, Ky 452 

WKLV — Blackstone, Va 639 

WKLX — Paris, Ky 454 

WKLY — Hartwell, Ga 414 

WKLZ — Kalamozoo, Mich 480 

WKMC — Roaring Spring, Pa. 592 

WKMF — Flint, Mich 478 

WKMH — Detroit, VSich 477 

WKMI — Kalamazoo, Mich 481 

WKMT — Kings Mountain, N. C 551 

WKNA — Charleston, W. Va 653 

WKNB — New Britain, Conn 392 

WKNE— Keene, N, H 512 

WKNK — Muskegon, Mich 482 

WKNX — Saginaw, Mich 483 

WKNY — Kingston, N. Y 526 

WKOA — Hopkinsville, Ky 451 

WKOK — Sunbury, Pa 593 

WKOP — Binghamton, N. Y 521 

WKOV — Wellston, Ohio 568 

WKOW — Madison, Wis 659 

WKOX — Framingham, Mass 471 

WKOY — Bluefield, W. Va. 652 

WKOZ — Kosciusko, Miss 492 

WKPA — New Kensington, Pa 589 

WKPT — Kingsport, Tenn 608 

WKRC — Cincinnati, Ohio 561 

WKRG — Mobile, Ala 355 

WKRM — Columbia, Tenn 606 

WKRO — Cairo, lU 423 

WKRS — Waukegan, 111 431 

WKHT — Cortland, N. Y 522 

WKRZ — Oil City, Pa 589 

WKSB — Milford, Del 394 

WKSR — Pulaski, Tenn 612 

WKST — New Castle, Pa 587 

WKTG — Thomasville, Ga 418 

WKTL — Kendallville, Ind 435 

WICTM — Mayfield, Ky 453 

WKTQ — South Peris, Me 464 

WKTY — La Crosse, Wis 659 

WKUL— Cullman, Ala 352 



WKVA — Lewiston, Pa 587 

WKVM — San Juan, P. P. 671 

WKWF — Key West, Fla 401 

WKWK — Wheeling, W. Va 656 

WKXL — Concord, N. H 512 

WKXV — KnoxviUe, Tenn 6:9 

WKXY — Scrasota, Fla 406 

WKY — Oklahoma City, Okla 572 

WKYB — Paducah, Ky 453 

WKYR — Keyser, W. Va 654 

WKYW — Louisville, Ky 452 

WKZO — Kalamazoo, Mich 481 

WLAC — NashviUe, Tenn 611 

WLAD — Danbury, Conn 391 

WLAF — Lalollette, Tenn 609 

WLAG — LoGrange, Ga 415 

WLAK — Lakeloaid, Fla 402 

WLAM — Lewiston, Me 462 

WLAN — Lancaster, Pa 586 

WLAP — Lexington, Ky 451 

WLAQ — Rome, Ga 416 

WLAR — Athens, Tenn 605 

WLAS — Jacksonville, N. C 550 

WLAT — Conway, S. C 600 

WLAU — Loiirel, Miss 493 

WLAV — GrandRapids, Mich 479 

WLAY — Muscle Shoals, Ala 356 

WLBB — Carrollton, Ga 412 

WLBC — Muncie, Ind 436 

WLBE — Leesburg, Fla. 402 

WLBG — Laurens, S. C 602 

WLBH — Mffittoon, 111 428 

WLBI — Bowling Green, Ky 449 

WLBK — De Kalb, 111 425 

WLBN — Lebanon, Ky 451 

WLBR — Lebanon, Pa 586 

WIBS — Birmingham, Ala 352 

WLBZ — Bangor, Me 462 

WLCM — Lancaster, S. C 602 

WLCO — EusUs, Fla 398 

WLCR — Torrington, Conn 393 

WLCS — Baton Rouge, La 456 

WLCX — La Crosse, Wis 659 

WLDB— Atlantic City, N. 1 513 

WLDL — La Crosse, Wis 659 

WLDS — Jacksonville, lU 427 

WLDY — Ladysmith, Wis 659 

WLEA — Homell, N. Y 525 

WLEC — Sandusky, Ohio 567 

WLEE — Richmond, Va 644 

WLET — Tocoa, Ga 418 

WLEU — Erie, Pa 584 

WIEW — Bad Axe, Mich 475 

WLEX — Lexington, Ky 451 

WLFA — Lafayette, Ga 415 

WLFH — Little Falls, N. Y 526 

WLIB — New York, N. Y 535 

WLIK — Newport, Tenn 612 

WLIL — Lenoir City, Tenn 609 

WLIP — Kenosha, Wis 659 

WLLH — Lowell-Lawrence, Mass 471 

WLLY — Richmond, Va 644 

WLMI — Jackson, Ohio 566 

WLNA — Peekskill, N. Y 539 

WLNH — Laconic N. H 512 

WLOA— Braddock, Pa 582 

WLOE — Leaksville, N. C 551 

WIOF — Orlando, Fla 404 

WLOG — Logan, W. Va 654 



344 



WLOH — Princeton, W. Va 655 

WLOI — la Porte, Ind 435 

WLOK — Memphis, Tenn 610 

WLOL — Minneapolis, Minn 487 

WLON — Lincolnton, N. C 551 

WLOS — Asheville, N. C 545 

WLOU — Louisville, Ky 452 

WLOW — Norfolk, Va 642 

WLOX — Biloxi-Gulfport, Miss 489 

WLPM — Suffolk, Va 645 

WLPO — La Salle, 111 427 

WLRP — New Albany, Ind 436 

WLS — Chiccgo, 111 425 

WLSD — Big Stone Gap, Va 639 

WISE— WaUace, N. C 555 

WISH — Lansford, Pa 586 

WLSI — Pikeville, Ky 454 

WLSM — Louisville, Miss 493 

WLSV — WeUsville, N. Y. 544 

WLTC — Gastonia, N. C 548 

WLVA — Lynchburg, Va 641 

WLYC — WilUamsport, Pa 594 

WLW — Cincinnati, Ohio 561 

WlYN — Lynn, Mass 471 

WMAG — Forrest, Miss 490 

WMAJ — State College, Pa 593 

WMAK — Nashville, Tenn 611 

WMAL — Wcshington, D. C 395 

WMAM — Marinette, Wis 660 

WMAN — Mansfield, Ohio 566 

WMAP — Monroe, N. C 552 

WMAQ — Chicago, 111 425 

WMAS — Springfield, Mass 473 

WMAX — Grand Rapids, Mich 479 

WMAY — Springfield, lU 430 

WMAZ — Macon, Ga 415 

WMBC — Macon, Miss 493 

WMBD — Peoria, 111 429 

WMBG — Richmond. Va 644 

WMBH — Joplin, Mo 497 

WMBL — Morehead City, N. C 552 

WMBM — Miami Beach, Fla 403 

WMBN — Petoskey, Mich 482 

WMBO — Auburn, N. Y 521 

WMBR — Jacksonville, Fla. 401 

WMBS — Unionlown, Pa 594 

WMC — Memphis, Tenn 610 

WMCA — New York, N. Y 527 

WMCD — Welch, W. Va 656 

WMCH — Church Hill, Tenn 606 

WMCK — McKeesport, Pa 587 

WMCW — Harvard, 111 426 

WMDC — Hazlehurst, Miss 492 

WMDD — Fajordo, P. R 869 

WMDN — Midland, Mich 482 

Vi'MEG — Eau Gallie, Fla 398 

WMEN — Tallahassee, Fla. 406 

WMEV — Marion, Va 842 

WMEX — Boston, Mass 468 

WMTC — Monroeville, Ala 355 

WMFD — Wilmington, N, C 556 

WMFG — Hibbing, Minn 486 

WMFJ — Daytona Beach, Fla 397 

WMFR — High Point, N. C 550 

WMFS — Chattanooga, Tenn 606 

WMGA — Moultrie, Ga 416 

WMGE — Madison, Go. 415 

WMGM — New York, N. Y 529 

WMGR — Bainbridge, Ga 412 



WMGW — Meadville, Pa 587 

WMGY — Montgomery, Ala 356 

WMID — Atlantic City, N. J 513 

WMIE — IVDami, Fla 403 

WMIK — Middlesboro, Ky 453 

WMIL — Milwaukee, Wis 660 

WMIN — St. Paul, Minn 488 

WMIQ — Iron Mountain, Mich 480 

WMIS — Natchez, Miss 493 

WMIX — Mt. Vernon, lU 428 

WMJM — Cordele, Ga 413 

WMLP — ^Clton, Pa 587 

WMLS — Sylacauga, Ala 357 

WMLT — Dublin, Ga 414 

WMLV — Millville, N. J 514 

WMMB — Melbourne, Fla 402 

WMMN — Fairmont, W. Va 653 

WMMT — McMinnville, Tenn 610 

WMMW— Meriden, Conn 391 

WMNB — North Adams, Mass 472 

WMNC — Morganton, N. C 552 

WMNE — Menomonie, Wis 660 

WMOA — Marietta, Ohio 566 

WMOD — Moundsville, W. Va 654 

WMOG — Brunswick, Ga 412 

WMOH — Hamilton, Ohio 566 

WMOK — Metropolis, 111 428 

WMON — Montgomery, W. Va 654 

WMOP — Ocala, Flc, 404 

WMOR — Morehead, Ky 453 

WMOU — Littleton, N. H 512 

WMOX — Meridian, Miss 493 

WMOZ — Mobile, Ala 355 

WMPA — Aberdeen, Miss 489 

WMPM — Smithiield, N. C 554 

WMPS — Memphis, Tenn 610 

WMRB — Greenville, S. C 601 

WMRE — Monroe, Ga 416 

WMRF — Lewistown, Pa 587 

WMRI — Morion, Ind 435 

WMRN — Marion, Ohio 566 

WMRO — Aurora, 111 423 

WMRP — Flint, Mich 478 

WMRY — New Orleans, La 459 

WMSA — Massena, N. Y 526 

WMSC — Columbia, S. C 599 

WMSL — Decatur, Ale. 352 

WMSN — Raleigh, N. C 553 

WMT — Cedar Rapids, Iowa 438 

WMTA — Central City, Ky 449 

WMTC — Vancleve, Ky 455 

WMTE — Man'stee, Mich 481 

WMTM — Moultrie, Ga 416 

WMTR — Morristown, N. J 514 

WMTS — Murfreesboro, Tenn 611 

WMUS — Muskegon, Mich 482 

WMUU — Greenville, S. C 601 

WMVA — Martinsville, Va 642 

WMVG — Milledgeville, Ga 416 

WMVO — Mt. Vernon, Ohio 567 

WMYB — Myrtle Beach, S. C 602 

WMYR — Ft. Myers, Fla 399 

WNAfi — Bridgeport, Conn 391 

WNAC — Boston, Mass 468 

WNAE — Warren, Pa. 594 

WNAG — Granada, Miss 491 

WNAH — NoshviUe, Tenn 611 

WNAM — Neenah, Wis 661 

WNAR — Norxistown, Pa 589 



345 



WNAT- 


- Natchez, Miss 


493 


WOMT- 


- Manitowoc, Wis 


WNAU- 


— New Albany, Miss 


493 


WOND- 


- Pleasantville, N. J 


WNAV- 


— Annapolis, Md 


464 


WONE- 


- Dayton, Ohio 


WNAX- 


- Yankton, S. D 


605 


WONN- 


— Lokeland, Fla 


WNBF- 


- Binghomton, N. Y 


521 


WONW 


— Deiiance, Ohio 


WNBH- 


- New Bedford, Mass. . . . 


472 


WOOD- 


— Grand Rapids, JCch 


WNBS- 


- Murray, Ky 


453 


WOOF- 


- Dothan, Ala. 


WNBT- 


-Wellsboro, Pa 


594 


WOOK- 


— Washington, D. C 


WNBZ- 


- Sarcjiac Lake, N. Y 


541 


WOOW 


— New Bern, N. C 


WNCA- 


- Silver City, N. C 


554 


WOPA- 


- Oak Park. Ill 


WNCC - 


- Barnsboro, Pa 


582 


WOPI- 


- Bristol, Terni 


WNDB- 


- Daytona Beach, Fla 


398 


WOR — 


New York, N. Y 


WNDR- 


— Syracuse, N. Y 


542 


WORA- 


— Mayaguez, P. R 


WNDU- 


- South Bend. Ind 


437 


WORC- 


- Worcester, Mass 


WNEB- 


- Worcester, Mass 


474 


WORD- 


- Spartanburg, S. C 


WNEL- 


- Caguos, P. R 


669 


WORK- 


-York, Pa 


WNER- 


- Live Oak, Fla 


402 


WORL- 


- Boston, Mass 


WNES- 


- Central City, Ky 


449 


WORM- 


— Savannah, Tenn 


WNEW 


— New York, N. Y 


529 


WORX- 


— Madison, Ind 


WNEX- 


- Macon, Ga 


415 


WORZ- 


- Orlando, Fla 


WNGO- 


— Mcsyfield, Ky 


453 


WOSA- 


— Wausau, Wis 


WNHC- 


— New Haven, Conn 


392 


WOSC- 


-Fulton, N. Y 


WNIX- 


- Springiield, Vt 


638 


WOSH- 


-Oshkosh, Wis 


WNIR- 


- Newark, N. J 


514 


WOTR- 


- Corry, Pa 


WNLA- 


— Indianola, Miss 


492 


WOTW- 


— Nashua, N. H 


WNLC- 


- New London, Conn. . . . 


393 


WOV — 


New York, N. Y 


WNLK- 


- Norwalk, Conn 


393 


WOW- 


- Omaha, Neb 


WNMP- 


— Evanston, 111 


426 


WOWL- 


— Florence, Ala 


WNNC- 


- Newton, N. C 


552 


WOWO 


— Ft. Wayne, Ind 


WNNI- 


- Newton, N. J 


514 


WOXF- 


- Oxford, N. C 


WNNT- 


— Warsaw, Va 


645 


WOZK- 


- Ozark, Ala 


WNOE- 


— New Orleans, La 


459 


WPAB- 


- Ponce, P. R 


WNOG- 


— Naples, Fla 


404 


WPAC- 


- P&tchogue, N. Y 


WNOK- 


— Columbia, S. C 


600 


WPAD- 


— Paducoh, Ky 


WNOP- 


— Newport, Ky 


453 


WPAG- 


— Ann Arbor, Mich 


WNOR- 


-Norfolk, Va 


643 


WPAL- 


- Charleston, S. C 


WNOS- 


-High Point, N. C 


550 


WPAM- 


— Pottsville, Pa. 


WNOW 


— York, Pes. 


595 


WPAQ- 


-Mt. Airy, N. C 


WNOX- 


— Knoxville, Tenn 


609 


WPAR- 


- Parkersburg, W. Va 


WNPT- 


- Tuscaloosa, Ala 


358 


WPAT- 


- Peterson, N. J 


WNRC- 


-New Rochelle, N. Y. .. 


527 


WPAW 


— Pawtucket, R. I 


WNRG- 


— Grundy, Va 


641 


WPAX- 


— Thomasville, Ga 


WNRI- 


- Woonsocket, R. I 


597 


WPAY- 


- Portsmouth, Ohio 


wxniv- 


— Narrows, Va 


642 


WPAZ- 


- Pottstown, Pa 


WNTM- 


- Vero Beach, Fla 


407 


WPBB- 


- Jackson, Ala 


WNVA- 


— Norton, Va 


643 


WPBC- 


- ftCnneapolis, Minn 


WWXT- 


- Portsmouth, Ohio 


567 


WPCF- 


- Ponosna City, Fla 


WOAI- 


- San Antonio, Tex 


632 


WPCO- 


— Mount Vernon, Ind 


WOAP- 


— Owosso, Mich 


482 


WPCT- 


- Putnam, Conn 


WOAY- 


— Oak Hill, W, Va 


655 


WPDM- 


— Potsdam 


WOBS- 


- Jacksonville, Fla 


401 


WPDQ- 


— Jacksonville, Fla 


WOBT- 


- Rhinelander, Wis 


682 


WPDR- 


- Portage, Wis. 


WOC — 


Dc.venport, Iowa 


439 


WPDX- 


- Clarksburg, W. Va 


WOCB- 


— West Yarmouth, Mass. . 


474 


WPEN- 


- Philadelphia, Pa 


WOCH- 


— Mount Vernon, Ind. . . . 


436 


WPEO- 


- Peoria, 111 


WOHI- 


- East Liverpool, Ohio . . . 


565 


WPEP- 


- Taunton, Mass 


WOHO 


— Toledo, Ohio 


568 


WPET- 


- Greensboro, N. C 


WOHP- 


— Belleiontaine, Ohio . . . 


559 


WPFA- 


- Pensacola, Fla 


WOHS- 


-Shelby, N. C 


554 


WPFB- 


- Middletown, Ohio 


WOIC- 


- Columbia, S. C 


600 


WPFD- 


- Darlington, S. C 


WOKE- 


- Oak Ridge, Tenn 


612 


WPFP- 


- Park Falls, Wis 


WOKJ- 


- Jackson, Miss 


492 


WPGC- 


— Momingside, Md 


WOKO- 


-Albany, N, Y 


519 


.WPGW 


— Portland, Ind 


WOKW 


— Sturgeon Bay, Wis, . . . 


662 


WPIC — 


Sharon, Pa 


WOKY- 


— Milwaukee, Wis 


660 


WPID — 


Piedmont, Ala 


WOKZ- 


-Alton, 111 


423 


WPIK — 


Alexandria, Va 


WOL — 


Washington, D. C 


395 


WPIN — 


■ St. Petersburg, Flo. 


WOLF- 


- Syracuse, N. Y 


542 


WPIT — 


Pittsburgh, Pa 


WOLS- 


- Florence, S. C 


600 


WPKE- 


- Pikeville. Ky 


WOMI- 


- Owensboro, Ky 


453 


WPKO- 


- Waverly. Ohio 



454 
568 



346 



WPKY — Princeton, Ky 454 

WPLA — Plant City, Fla 405 

WPLH — Huntington, W. Va 653 

WPLM — Plymouth, Mass 472 

WPLY — Plymouth, Wis 661 

WPME — Punxsutawney, Pa 592 

WPMP — Pascagoula, Miss 494 

WPNF — Brevard, N. C 545 

WPNX — Phenix City, Ala 356 

WPON — Pontiac, Mich 482 

WPOP — Hartlord, Conn 391 

WPOR — Portlcmd, Me 463 

WPPA — Pottsville, Pa 591 

WPRA — Mayaguez, P. H 669 

WPRC — Lincoln, 111 427 

WPRE — Prairie Du Chien, Wis 861 

WPRO — Providence, R. 1 597 

WPRP — Ponce, P. R 670 

WPRS — Paris, 111 429 

WPRT — Prestonburg, Ky 454 

WPRY — Perry, Fla 405 

WPTF — Raleigh, N. C 553 

WPTR — Albany, N. Y 519 

WPTS — Piftston, Pa, 591 

WPTW — Piqua, Ohio . 567 

WPTX — Lexington Park, Md 466 

WPUV — Pulaski, Va 643 

WPVL — Painesville, Ohio 567 

WQAM — Miami, Ra 403 

WQBC — Vicksburg, MUs 494 

WQIK — loscksonviUe, Fla 401 

WQOK — Greenville, S. C 600 

WQSN — Charleston, S. C 599 

WQUA — Moline, lU 428 

WQXI — Atlanta, Ga 411 

WQXR — New York, N. Y 539 

WRAC — Racine, Wis 661 

WRAD — Radlord, Va 643 

WRAG — Carrollton, Ala 352 

WRAK — Williamsport, Pa 594 

WRAL — Raleigh, N. C 553 

WRAP — Norfolk, Va 643 

WRAW — Reading, Pa 592 

WRAY — Princeton, Ind 436 

WRBC — Jackson, Miss 492 

WRBL — Columbus, Go-- 413 

WRC— Washington, D. C 395 

WRCA — New York, N. Y 533 

WROD — Dalton, Ga 413 

WRCO — Richland Center, Wis 662 

WRCS — Ahoskie- N. C 545 

WRCV — Philadelphia, Pa 589 

WRDB — Reedsburg, Wis 662 

WRDO — Augusta, Me 462 

WRDW — Augusta, Ga 412 

WRBB — Holyoke-Springfield, Mass 471 

WBEC — Memphis, Tenn 611 

WREL — Lexington, Va 641 

WREN — Topeka, Kans 448 

WREV — Reidsville, N. C 553 

WRFC — Athens, Ga 409 

WRFD — Worthington, Ohio 569 

WRFW — Eau Claire, Wis 657 

WRFS — Alexander City, Ala 350 

WRGA — Rome, G« 416 

WRGS — Rogersville, Tenn 612 

WRHC — Jacksonville, Fla 401 

WRHI — Rock Hill, S. C 602 

WRIB — Providence, R. 1 597 



WRIC — Richlands, Va S43 

WRIO — Rio Piedras, P. R 670 

WRIS — Roanoke, Va 644 

WRIT — Milwaukee, Wis 660 

WRIV — Riverhead, N. Y 540 

WRJN — Racine, Wis 661 

WRJW — Picayune, Miss 494 

WRKD — Rockland, Me 463 

WRLD — West Point, Ga 419 

WRMA — Montgomery, Ala 356 

WRMN — Elgin, 111 426 

WBNL — Richmond, Va 644 

WRNY — Rochester, N. Y 541 

WROB — West Point, Miss 494 

WROD — Daytona Beach, Fla 398 

WROK — Rockford, 111 430 

WHOM — Rome, Ga 416 

WRON — Ronceverte, W. Va 655 

WROS — Scottsboro, Ala 357 

WROV — Roanoke, Va 644 

WROW — Albany, N. Y 519 

WROX — Clarksdale, Miss 490 

WROY — Carmi, 111 423 

WRPB — Warner Robbins, Ga 418 

WRR — Dallas, Tex 620 

WRRF — Washington, N. C 555 

WRRR — Rockford, 111 430 

WRRZ — Clinton, N. C 546 

WRSW — Warsaw. Ind 437 

WRTA — Altoona. Pa 581 

WRUF — GainesviUe, Fla 399 

WRUM — Rumford, Me 484 

WRUN — Utica, N. Y 543 

WRUS — RussellviUe, Ky 454 

WRVA — Richmond, Va 644 

WRWB — Kissinmiee, Fla 401 

WRXO — Roxboro, N. C 554 

WSAC — Radcliff, Ky 454 

WSAI — Cincinnati, Ohio 561 

WSAL — Logonsport, Ind 435 

WSAM — Saginaw, Mich 483 

WSAN — AUentown, Pa 581 

WSAR — Fall River, Mass 470 

WSAT — Salisbury, N. C 554 

WSAU — Wausau. "V^is 663 

WSAV — So;vannah, Ga 417 

WSAY — Rochester, N. Y 541 

WSAZ — Huntington, W. Va 654 

WSB — Atlanta, Ga 411 

WSBA — York, Pa 595 

WSBB — New Smyrna Beach, Fla 404 

WSBC — Chicago, 111 425 

WSBS — Great Boirington, Mass 471 

WSBT — South Bend, Ind 437 

WSCR — Scianton, Pa 593 

WSDR — SterUng. Ill 431 

WSEV — Sevierville, Tenn 613 

WSFA — Montgomery, Ala 356 

WSFB — Quitman, Gc 416 

WSFC — Somerset, Ky 455 

WSFT — Thomaston, Ga 417 

WSGA — Savannah, Ga 417 

WSGC — Elberton, Ga 414 

WSGN — Birmingham, Ala 352 

WSGW — Saginaw, Mich 484 

WSHE — Sheboygan, Wis 662 

WSIC — Statesville, N. C 554 

WSID — Baltimore, Md 465 

WSIG — Mount Jackson, Va. 642 



347 



WSIP — Paintsville, Ky 454 

W3IH — Winter Haven, Fla 408 

HSIV — Pekin, 111 429 

WSIX — Nashville, Tenn 612 

WSIM — Saint Joseph, Mich 483 

WSIS — Winston-Salem, N. C 556 

WSKI — Montpelier-Barre, Vt 637 

WSKN — SaugerUes, N. Y 541 

WSKY — AsheviUe, N. C 545 

WSLB — Ogdensburg, N. Y 539 

WSLI — Jackson, Miss 492 

WSLM — Salem, Ind 436 

WSLS — Rooncke, Va 645 

WSM — Nashville, Tenn 612 

WSMB — New Orleans, La 459 

WSMI — Litchfield, 111 427 

WSMT — Spcrta, Tenn 613 

WSNJ — Bridgeton, N. J 514 

WSNW — Seneca, S. C 603 

WSNY — Schenectady, N. Y 541 

WSOC — Charlotte, N. C 546 

WSOK — Nashville, Tenn 612 

WSON — Henderson, Ky 451 

WSOO — Sault Ste. Marie, Mich 484 

WSOY — Decatur, 111 425 

WSPA — Spartanburg, S. C 603 

WSPB — Sarasota, Fla 406 

WSPC — Anniston, Ala 350 

WSPD — Toledo, Ohio 568 

WSPN — Saratogc. Springs, N. Y 541 

WSPR — Springlield, Mass 473 

WSPT — Stevens Point, Wis 662 

WSRC — Durham, N. C 547 

WSRS — Cleveland, Ohio 564 

WSSB — Durham, N. C 547 

WSSC — Sumter, S. C 603 

WSSO — Starkville, Miss 494 

WSSV — Petersburg, Va 643 

WSTA — St. Thomas, V. 1 671 

WSTC — Stamford, Conn 393 

WSTN — St. AugusUne, Fla 406 

WSTP — Salisbury, N. C 554 

WSIR — Sturgis, Mich 484 

WSTU — Stuart, Fla 406 

WSTV — Steubenville, Ohio 568 

WSUH — Oxford, Miss 493 

WSUN — St. Petersburg, Fla 408 

WSUX — Seaford, Del 394 

WSVA — Henrrisonburg, Va 641 

WSVS — Crewe, Va 640 

WSWN — BeUe Glade, Fla 397 

WSWW — Platteville, Wis 661 

WSYB — Rutland, Vt 638 

WSYD — Mount Airy, N. C 552 

WSYL ^ Sylvanja, Ga 417 

WSYR — Syracuse, N. Y 542 



WTAB — Tabor City, N. C 555 

WTAC — Flint, Mich 478 

WTAD — Quincy, 111 430 

WTAG — Worcester, Mass 474 

WTAL — Tallahassee, Fla. 406 

WTAM — Decctur, Ga 414 

WTAN — Clearwater, Fla 397 

WTAO — Cambridge, Mass 469 

WTAQ — La Grange, 111 427 

WTAR — Norfolk, Va 643 

WT AW — College StaUon, Tex 618 

WTAX — Springfield, 111 430 

WTAY — Robinson, 111 430 

WTBC — Tuscaloosa, Ala 358 

WTBF — Troy, Ala 357 

WTBO — Cumberland, Md 465 

WTCB — Flomaton, Ale 353 

WTCH — Shawano, Wis 662 

WTCJ — Tell City, Ind 437 

WTCM — Traverse City, Mich 484 

WTCN — Minneapolis-St. Paul, Minn. ... 487 

WTCO — Campbellsville, Ky 449 

WTCH — Ashland, Ky 449 

WTCS— Fairmont, W. Va 653 

WTCW — Whitesburg, Ky 455 

WTEL — Philadelphia, Pa 590 

WTHI — Terre Haute, Ind 437 

WTIC — Hanford, Conn 391 

WTIK — Durhcjn, N. C 547 

WTIL — Moyaguez, P. R 689 

WTIM — Taylorville, 111 431 

WTIP — Charleston, W. Va 653 

WTIV — Titusville. Pa 593 

WTIX — New Orleans, La 459 

WTJH — East Point, Ga 414 

WTJS — Jackson, Tenn 608 

WTKM — Hartford, Wis 658 

WTMA — Charleston, S. C 599 

WTMC — Ocala, Fits. 404 

WTMJ — Milwavikee, Wis 661 

WTMV — East St. Louis, 111 426 

WTNC — Thomasville, N. C 555 

WTND — Orangeburg, S. C 602 

WTNJ — Trenton, N. J 515 

WTNS — Coshocton, Ohio 565 

WTNT — Tallahassee, Fla 407 

WTOB — Winston-Salem, N. C 556 

WTOC — Savannah, Ga 417 

WTOD — Toledo, Ohio 568 

WTOE — Spruce Pine, N. C 554 

WTOK — Meridicn, Miss 493 

WTOL — Toledo, Ohio 568 

WTON — Staunton, Va 645 

WTOP — Washington, D. C 395 

WTOR — Torrington, Conn 393 

WTOW — Towson, Md 467 



348 



WTPR- 


- Paris, Tenn 


612 


WTPS- 


- New Orleans. La 


460 


WTRB- 


- Ripley, Term 


612 


WTRC- 


- Elkhart, Ind. 


433 


WTRL- 


- Bradenlown, Fla 


397 


WTRN- 


- Tyrone, Pa 


593 


WTRP- 


- LaGrange, Ga 


415 


WTRR- 


- Sanford, Fla 


406 


WTRW- 


- Two Rivers, Wis 


663 


WTRX- 


- Bellaire, Ohio 


559 


WTRY- 


-Troy, N. Y 


543 


WTSA- 


- Brrttleboro, Vt 


637 


WTSB - 


- Lumberton, N. C 


551 


WTSL — 


- Lebanon, N. H 


512 


WTSN- 


- Dover, N. H 


512 


WTSP- 


- St. Petersburg, Fla 


406 


WISV- 


- Claremont, N. H 


512 


WTTB- 


- Vero Beach, Fla 


407 


WTTH- 


- Port Huron, Mich 


483 


WTTM- 


- Trenton, N. I 


515 


WTTN- 


- Watertown, Wis 


663 


WTTR- 


- Westminster, Md 


467 


WTTS- 


- Bloomington, Ind 


431 


WTUP- 


- Tupelo, Miss 


494 


WTUS- 


- Tuskegee, Ala 


358 


WTUX- 


- Wilmington, Del 


394 


WTVB- 


- Coldwater, Mich 


477 


WTVL- 


- Waterville, Me 


464 


WTVN- 


- Columbus, Ohio 


564 


WTWA 


— Thomson, Ga 


418 


WTWN- 


— St. Johnsbury, Vt 


638 


WTXL- 


- Springiield, Mass 


473 


WTYC- 


- Rock Hill, S. C 


602 


WTYN- 


- Tryon, N. C 


555 


WTYS- 


- Marianne, Fla 


402 


WULA- 


- EuioTila, Ala 


353 


WUSI- 


Lockport, N. Y 


526 


WUST- 


- Washington, D. C 


395 


WVAM 


— Altoona, Pc. 


581 


WVCG- 


- Coral Goiles, Fla 


397 


WVCH- 


- Chester, Pa 


583 


WVDA- 


— Boston, Mass 


469 


WVEC- 


- Hampton, Va 


641 


WVET- 


- Rochester, N. Y 


541 


WVIM- 


-. Vicksburg, ^Css 


494 


WVJP- 


- Caguas, P. R 


669 


WVJS- 


- OwensboTO, Ky 


453 


WVKO- 


— Columbus, Ohio 


564 


WVLK- 


- Lexington, Ky 


452 


WVLN- 


- Ohiey, 111 


429 


WVMC- 


— Mount Carmel, 111 


428 


WVMI- 


- Biloxi, NEss 


489 


WVNA- 


— Tuscumbia, Ala 


358 


WVNJ- 


- Newark, N. J 


514 


WVOK- 


— Birmingham, Ala 


352 


WVOP- 


— Vidc.Ua, Ga 


418 


WVOS- 


-Liberty, N. Y 


526 



WVOT — WiUon, N. C 556 

WVOW — Logan, W. Va 654 

WVPO — Stroudsburg, Pa 593 

WVSC — Somerset, Pa 593 

WWBG — Bowling Green, Ohio 559 

WWBZ — Vineland, N. J 516 

WWCO — Waterbury, Conn 394 

WWCA — Gary, Ind 434 

WWDC — Washington, D. C 395 

WWEZ — New Orleans, La 459 

WWGP — Sanford, N. C 554 

WWGS — Tifton, Ga 418 

WWHG — Homell, N. Y 525 

WWIL — Ft. Lauderdr.le, Fla 398 

WWIN — Baltimore, Md 465 

WWIT — Canton, N. C 546 

WWI — Detroit, Mich 477 

WWKY — Winchester, Ky 455 

WWL — New Orleans, La 459 

WWNC — Asheville, N. C 545 

WWNH — Rochester, N. H 513 

WWNR — Beckley, W. Va 652 

WWNS — Statesboro, Ga 417 

WWNY — Watertown, N. Y 544 

WWOC — Manitowoc, Wis 660 

WWOD — Lynchburg, Va 642 

WWOK — Chorlotte, N. C 546 

WWOL — Buifalo, N. Y 522 

WWON — Woonsocket, R. 1 597 

WWPA — Williamsporl, Pa 595 

WWPB — Micmi, Fla 403 

WWPF — Palatkc-. Fla 404 

WWPG — Palm Beach, Fla 404 

WWRL — Woodside, N. Y 544 

WWSC — Glens Falls, N. Y 523 

VrWSR — St. Albans, Vt 638 

WWST — Wooster, Ohio 568 

WWSW — Pittsburgh, Pa 591 

WWVA — Wheeling, W. Va 656 

WWWB — Jasper, Ala 355 

WWWF — Fayette, Ala 353 

WWWR — Russellville, Ala 357 

WWWW — Rio Piedrr.s, P. R 670 

WWYL — Pineville, W. Va. 655 

WXAl — Demopolis, Ala 353 

WXGI — Richmond, Va 644 

WXLW — Indianapolis, Ind 435 

WXOK — Baton Rouge, La 456 

WXRA — Buffalo-Ken more, N. Y 522 

WXRF — Guayama, P. R 669 

WXYZ — Detroit, Mich 477 

WYCL — York, S. C 613 

WYOU — Newport News, Va 642 

WYVE — Wytheville, Va 645 

WYZE — AUanta, Ga 411 

WZIP — Covington, Ky 450 

WZOB — Ft. Payne, Ala 353 



349 



Alabama 



Pop. March 1 (Est.) 3,174,000— Families 816,000 
Radio Homes 784,000— TV Homes 472,000— Stations in State 93 



o<:^>o 



WAVU-Albertville-1948 

Frequency: 630 Kc Power: 1000 Walts d. 

Owned-Oper. By Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 250 

News Service AP, UP 

Transcription Service World 

Gen. Mgr Pat M. Courington 

Comm. Mgr lames Thompson 

Prog. Dir Bill Hagler 

WRFS-Alexander Cily-1947 
KBS 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By . . Piedmont Service Corp. 

Business-Studio Address 12 Main St. 

News Service UP 

Transcription Service Thesaurus 

Representative . . . .Sears & Ayers, Dixieland 
Generol Mgr Jim Whatley 

WCTA-Andalusia-1946 
MBS 

Frequency: 920 Kc Power: 5000 Watts 

Dwned-Operoted By. .Andalusia Bcstg. System 

Address Sanford Rd. 

News Service AP 

Transcription Service RCA 

Representative Dixieland 

Membership NARTB, RAB 

Pres., Gen. Sta. Mgr., Comm. 

Mgr Dige Bishop 

Sales Prom. Manager Don Cooke 

Program Director leanette Powell 

Publicity Director Bob Duck 

Chief Engineer Emil Wasilowski 

WANA—Anniston— 1954— KBS 

Frequency: 1490 Kc Power: 250 Watts 

Ovmed Gadsden Radio Co. 

Address Box 509 

News Service UP 

Rep McGillvra, Inc. 

Owner C. L. Graham 

General Mgr Mac M. Thomas 

WHMA-Anniston-1938-ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. .Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Newspaper Aifil Anniston Star 

News Service UP 

Transcription Service World, Thesaurus 

Representative Sears & Ayer 

Membership NARTB 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Program Director Rosamond Ponder 

Publicity Director E. Cody Hall 

Sales Prom. Mgr W. Hall Wray 

Chief Engineer James A. Hudson 

W S P C-Anniston-1949-MBS 

Freq.: 1390 Kc Power: 5 Kw. d.; 1 Kw. n. 



Owned-Operated By Model City Bcstg. Co., Inc. 

Business Address Jefferson Davis Hotel 

News Service AP 

Transcription Service Standard 

Representative Walker, Dixieland 

Pres.. Gen. Mgr W. S. Wealherly 

Comm. Mgr Rosebud Waldrop 

Prog. Dir Bettie R. Ferguson 

Chief Engineer Frank Cole 

WJMW-Athens-1948 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Athens Bcstg. Co., Inc. 

Business-Studio Address Hine St. 

Trans. Ser SESAC 

News Service AP 

Pres.-Gen. Mgr Homer F. Dunnavant 

Program Dir Robt. V. Dunnavant 

Chief Eng William G. Mitchell 

WATM-Atmore-1948 

Frequency: 1590 Kc Power: 1000 Watts d. 

Owned-Operated By Southland Bcstg. Co. 

Address P. O. Box 59 

News Service AP 

Membership NARTB 

Transcription Service World 

Gen. Mgr., Ch. Eng T. C. Miniard 

Comm. Mgr., Julia Miniard 

W A U D-Auburn-1947-ABC 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Addres Box 391 

News Service AP 

Representative Dixieland 

Membership NARTB 

Pres., Gen.-Sta. Mgr Elmer G. Salter 

Sales Prom. Dir., Comm. Mgr.. .Bobbie Sanders 
Chief Engineer Ed Holliday 

WBCO— Bessemer— 1950 

Frequency: 1450 Kc Power: 250 Watts 

Owned Bessemer Bcstg. Co., Inc. 

Business Address Box 510 

Representative Forjoe, Dora-Clayton 

Membership NARTB 

Pres J. E. Lanier 

Gen., Sta., Comm. Mgr., Pub. Dir.. Dean R. Upson 

WAP I— Birmingham— 1922 
NBC 

Frequency: 1070 Kc Power: 10,000 Watts 

Oper. by Alabama Bcstg. System, Inc. 

Address P. O. Box 2553 

Phone: 4-2466 Air Time: Full Time 

News Service AP 

Newspaper Affil Birmingham News 

Representative John Blair 

Membership NARTB, RAB 

Pres., Gen. Mgr Henry P. Johnston 

VP Programming Ray A. Fuir 

Mgr., Radio Sales W. O. Mogge 

Publicity Director James Chenoweth 

Chief Engineer J. V. Sanderson 



350 



(xnxi 



ALABAMA 



0<Z>0 



W B R C— Birmingham— 1925 
CBS 

Frequency: 960 Ec Power: SOOO Watts 

Owned-Oper. B7 Storer Bcstg. Co., Inc. 

Address 1729 2nd Ave., N. 

News Service AP 

Transcription Service Standard 

Representative Katz 

Membership NARTB, RAB 

President George B. Storer 

Managing Dir Lionel Baxter 

Nat. Sales Mgr G. O. Privetl 

Prog. Dir Fox Lightioot 

Chief Engineer Robert L. DuPriest 

W C R T— Birmingham— 1953 

Freqnency: 1260 Kc Power: 1000 Watts d. 

Owned-Oper. By Chapman Radio-TV Co. 

Business Address 725 S. 22nd St. 

News Service UP 

Membership NARTB 

Owners W. A. & G. K. Chapman 

Gen., Com., Mgr Rudy C. Clark 

WED R— Birmingham— 1949 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By Edwin H. Estes 

Business Address 1417 Fourth Ave. N. 

News Service UP 

Representative John E. Pearson 

Owner Edwin H. Estes 

Gen, Mgr William R. Kennedy 



W E Z B— Birmingham— 1953 

Frequency: 1320 Kc Power: 1 Kw. d. 

Owned: Gene Newman Radio, Inc. 

Address Dinkler-Tulwiler Hotel 

News Service UP 

Membership NARTB 

Gen., Comm. Mgr Gene Newman 

Local Sales Gaines Allen 

Prog. Dir Gene Newman 

W I L D— Birmingham— 1946 
MBS 

Frequency: 850 Kc. Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Gordon Ala. Bcstg. Co. 

Address 1901 Montgomry Hi-way 

News Service UP 

Transcription Service Langworth 

Representative Weed, Clarke Brown 

President Sherwood D. Gordon 

Gen. Mgr T. W. Thuman 

Program Director William Bums 

Publicity Director Arthur Plaut 

Chief Engineer Ray Lowery 

W J L D— Birmingham— 1942 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address Box 5767, Birmingham 

News Service UP 

Representative W. J. Rambeau 

President George Johnston, Jr. 

Gen. Manager James Connolly 

Program Director Truman Puckett 



WBRC- Radio 

Birmingham, Alabama 

has the exclusive Franchise 

for 

BIRMINGHAM BARON BASEBALL 

1957-1958 




PHONE YOUR KATZ MAN 
FOR DETAILS 



351 



«=» 



ALABAMA 



0<I>0 



Sales Prom., Comm. Mgr Otis Dodge 

Pub. Dir Doc Lee 

Chief Engineer Cliff Goggins 

W L B S— Birmingham— 1946 

Frequency: 900 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By WIBS, Inc. 

Address 710 S. 22nd St. 

News Service UP 

Pres., Gen. Mgr Faye N. Puett 

Soles Mgr W. L. Steadmon 

Program Dir Grady Puelt 

Sales Mgr J. T. Tuggle 

News Dir Doug Carter 

Program Dir W. L. Steadman 

W S G N— Birmingham— 1926 
ABC 

Frequency: 610 Kc. .Power: 5Kw. d., 1 Kw, n. 

Owned Winston-Salem Broadcasting Co. 

Address 2320 7th Avenue South 

News Service AP 

Transcription Service World 

Rep Venard, Rintoul & McConnell, Inc. 

President James W. Coan 

Gen., Sta. Mgr Ben K. McKinnon 

Comm. Mgr Henry Sullivan 

Prog. Dir Horace D. Pumphrey 

Pub. Dir Sylvia I. Moore 

Chief Engineer Emmett I. Smith 

W V K— Birmingham— 1947 

Frequency: 690 Kc Power: 50,000 WatU d. 

Owned-Oper. By Voice of Dixie, Inc. 

Address P. O. Box 2468 

News Service UP 

Representative Radio-TV Reps., Inc. 

Membership NARTB 

Pres., Gen., Sta. Mgr Iralee W. Benns 

Comm., Sales Mgr., Prog., Pub. Dir.. Ira Leslie 
Chief Engineer R. G. Blaskow 

WEBJ-Brewton-1947 
MBS-KBS 

Frequency: 1240 Kc Power: 250 Wotti 

Owned-Operaied By Brewton Bcatg. Co. 

Business Address Box 870 

News Service AP 

Membership NARTB, HAB 

Representative Dora-Clayton, Hil F. Best 

Pres W. Emmett Brooks 

V.P W. E. Brooks, Jr. 

WRAG-Carromon-1951 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By. . . .Pickens County Bcstg. Co. 

Address Box 71 

News Service UP 

Representative Continental 

President R. E. Hook 

Sta. Mgr Carl Sauceman 

Treasurer W. E. Farrar 

W K L F— Clanton— 1947— KBS 

Frequency: 980 Kc Power: 1000 Watt* d. 



Owned-Operated By. .Southeattem Bcatg. Co. 

Address P. O. Box 110 

News Service AP 

Transcription Service World 

Representative Continental Radio Sales 

Membership NARTB 

General Mgr L. L. Hudson 

Pgm. Dir Helen Parrish 

WrMH-Cullman-1949 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned-Operated By The Voice of Cullman 

Address 206 Second Ave. E. 

News Service AP 

Transcription Service Associated 

Membership NARTB 

General Mgr B. C. Eddins 

Commercial Mgr James Miller 

WKUL-Cullman-1946 
MBS-KBS 

Frequency: 1340 Kc Power. 250 Watts 

Owned-Operoled By Cullman Bcstg. Co. 

Address Drawer 620 

News Service UP 

Pres., Gen., Sta. Mgr. Hudson C. Millar, Jr. 

Sales Mgr., Pub. Dir Eve Buettner 

Prog. Dir., Chief Eng Art Bachmonn 

WAJF- Decatur-1953 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By J. B. Fait, Jr. 

Business Address 112 Grant St. 

News Service UP 

Station Representative Dixieland 

Gen., Sta., Comm. Mgr , . . Ralph Mann 

Program Dir Jerry Griggs 

WHOS-Decatur-1948 

Frequency: 800 Kc Powor: 1000 Watts d. 

Owned-Operated By. .No. Alabama Bcstg. Co. 

Business-Studio Address Johnston St. 

News Service AP 

Representative T. F. Clarke 

Transcription Service World. Thesaurus 

Membership NARTB, RAB 

Partners Jeffie Jones, John J. Jones 

Gen., Comm. Mgr J. C. Fouts 

Pgm. Dir., Sales Mgr C. Skinner 

Chief Eng E. Buxton 

WMSL— Decatur-1935 
KBS-MBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned Tennessee Valley Bcstg. Co. 

Address 701 Bank St. 

News Service AP 

Membership NARTB 

Representative Dora-Clayton 

President Frank Whisenanl 

Sta. Mgr L. Blizzard 

Pgm. Dir Elice Mullican 

Chief Engineer Alvin Millwood 



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WXAL-Demopolis— 1948 
MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Address Radio Bldg.. U.S. Hwy. 80 

News Service AP 

Transcription Service World 

General Manager W. M. Jordan 

WAG F—Dothan— 1932— NBC 

Frequency: 1320 Ec Power: 1000 WatU 

Dwned-Operated By Dothan Bcstg. Co. 

Address 204^2 E. Main Sbeet 

News Service AP 

Transcription World 

Representative loseph Hershey McGillvra 

Membership NAHTB 

General Manager Fred C. Moseley 

W D I G— Dothan— 1947— ABC 

Frequency; 1450 Kc Power: 250 Watts 

Owned-Operorted By Houston Bcsters. 

Business-Studio Address 208 N. Oates St. 

Trans. Service Thesaurus 

Representative Hil F. Best 

Gen. Mgr Jess Swicegood 

WOO r— Dolhan— 1948— KBS 

Frequency: 560 Ec Power: 5000 Watts d. 

Owned-Oper. By The WOOF Trust 

Business-Studio Address . . . Columbia Highway 

Representative Thomas F. Clark 

News Service AP 

Membership NARTB 

General Manager Agatha Gay 

Sta., Sis., Prog. Dir R. A. Dowling. Jr. 

Commercial Mgr Arthur Gay 

Chief Engineer I. Hubbard 

WIRB— Enterprise— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .The Wiregross Bcstg. Co. 

Address Dothan Highway 

News Service AP 

Transcription Service World 

Gen. Mgr R. E. James 

Comm. Mgr Fred S. Watson 

WULA-Eufaula-1948 

Frequency: 1240 Ec Power: 250 Watts 

Owned-Oper. By Ala.-Ga. Bcstrs., Inc. 

Address Box 301 

News Service UP 

Gen. Mgr., Co-Owner Edward B. Fussell 

S'.a. Mgr., Co-Owner R. Hoffman 

WWWF— Fayette-1949-KBS 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address Jasper. Ala. 

Membership RAB 

Representative Hil F. Best 

News Service UP 

President W. W. Bankhead 



Sta. Mgr Jack Black 

Chief Engineer J. Dickinson 

WTCB— Flomaton— 1955 

Frequency: 990 Kc Power: 500 Watts d. 

Owned Tri-City Broadcasting Co., Inc. 

Address P. O. Box 386 

News Service UP 

Representative Hil F. Best 

President William L. Kline 

Gen., Sales Prom. Mgr Sam B. Ford 

Comm. Mgr., Pub. Dir Milliard L. Harris 

Program Director Paul S. Wood 

Chief Engineer Hoyt T. Bonds 

W J 1-Florence-1945-MBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By. .. .Florence Bcstg. Co., Inc. 

Address 850 S. Court St. 

News Service AP 

Transcription Service SESAC 

Pres.. Gen. Mgr Joe T. Van Sandt 

Sta., Comm. Sis. Mgr J. W. Phillips 

Prog., Pub. Dir G Manush 

Comm. Mgr Jim Connolly 

Chief Engineer Paul Shannon 

WOWL— Florence-1945-ABC 

Frequency: 1240 Kc Power: 250 WotU 

Owned-Oper. By ... . Radio Muscle Shoals, Inc. 

Business Address 840 Cypress Mill Rd. 

News Service AP 

Representative . . . Rambeou and Dora Clayton 

Membership NARTB 

President Richard B. Biddle 

General Mgr R. S. Walker, Sr. 

Commercial Manager R. Fuller 

Soles Prom. Mgr Dennis Jones 

Program Director Mel Hunt 

Chief Engineer Lawrence Rohling 

WHEP-Foley-1953 

Frequency: 1310 Kw Power: 1000 Watts d. 

Owned-Oper. By ... . Alabama Gulf Radio Inc. 

Address P. O. Drawer F 

News Service AP 

Transcription Service Thesaurus 

Representative Dixieland 

Membership RAB 

President Howard E. KU 

Program Dir Dick Eillebrew 

Sales Mgr Jim Stewart 

WFPA— Ft.Payne-1949 

Frequency: 1400 Kc Power: 250 watts 

Owned Gothberg Community Bdcstg. 

Address Box 391 

Representative Hil F. Best 

Pres George Gothberg 

Gen. Mgr. Ozelle Gothberg 

Comm., Sis. Mgr Adis Childers 

Program Dir D. Holderfield 

Chief Engineer P. Helms 

W Z B— Ft. Payne-1950-KBS 

Frequency: 1250 Kc Power: 1000 Wotts d. 



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Owned-Operated B7 Glenn M. Gravitt 

Address P. O. Box 255 

News Service UP 

Transcription Service Thesaurus 

General Manager Glenn M. Gravitt 

Conim. Mgr N. B. Hasten 

Program Dir Jack C. Dobbs 

WET O-Gadsden-1950-KBS 

Frequency: 930 Kc Power: 1000 Watts d. 

Owned-Operaied By Gadsden Badio Co. 

Address 722 S. 12th St. 

News Service UP 

Representative McGillvra 

Owner Cary L. Graham 

General Mgr Merc Thomas 

W G A D-Gadsden-1947-ABC 

Freq.: 1350 Kc Power: 5 Kw. D.. 1 Kw. N. 

Owned-Oper. By Coosa Bcstg. Co.. Inc. 

Address Box 351 

News Service AP 

Representative Rombeau, D. Clayton 

Membership NARTB 

Pres., Gen. Mgr William A. Mapes 

Program Director Bill Cornelius 

Comm. Mgr A. Brooks 

Chief Engineer H. Williams 

WCAS-Gadsden-1947 
MBS 

Frequency: 570 Kc Power: 1000 WcRts d. 

Owned-Oper. By Etowah Bdcstrs.. Inc. 

Address 750 Forest Ave. 

Transcription Associated 

Representative Grant Webb 

Membership NKRTB 

Gen. Mgr J. P. Kirby 

WGEA-Geneva-1953 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned Radio South Alabama, Inc. 

Address P. O. Box 5 

News Service AP 

Transcription Service World 

Rep. . . . Continental Radio Sales, Dora-Clayton 

Membership RAB 

President Howard Pill 

Vice-President Allen Woodall 

Secy., Gen., Prom. Mgr Emery Evans 

Treasurer Miles Ferguson 

Program, Pub. Dir limmy Helms 

Chief Engineer Erwin Pebworth 

WGYV-Greenville-1948 
KBS 

Frequency: 1380 Kc Power: 1000 Watts 

Owned-Oper. By Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

News Service UP 

Representative Hil F. Best, Dixieland 

Gen., Sta., Comm. Mgr W. H. Miller. Jr. 

Prog. Dir L. S. Harrison 

Chief Engineer I. D. Bell 



WGSV-Gunlersville-1950 
KBS 

Frequency: 1270 Kc Power: 1000 WotU d. 

Owned-Operated B7 GuntersvUl* Bcstg. Co. 

Address P. O. Box 32 

News Service XJt 

Representative Dixieland 

President H. E. Moore 

Gen.. Sta.. Comm. Mgr Edward Z. Correll 

Chief Engineer Lavelle Jackaon 

WJBB— Haley ville-1949 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Haleyvill* Bcatg. Co. 

Address Box 191 

Representative Dora-Clayton 

President W. P. Thielens 

Gen. Sta. Mgr I. L. Slatton 

Program Director Roger Smith 

Publicity Dir Pat Slortton 

Chief Engineer Paul Kelly 

WERH— Hamilton-1950 
KBS 

Frequency: 970 Kc Power: 5000 Watis d. 

Owned-Oper. By Hugh J. Fite 

Address Box 187 

Phone: 3481 Air Time: Daytime 

News Service UP 

Transcription Service SESAC 

Representative Hill F. Best Co. 

Owner, Gen. Mgr Hugh J. Fite 

Sta.. Sales. Mgr. C. B. Tucker 

Publ., Prog. Dir Edgar L. Clayton 

Chief Engineer C. B. Tucker 

WBHP— Huntsville-1937 
MBS-KBS 

Frequency: 1230 Kc Powen 250 Wotts 

Owned-Operated By Wilton H. Pollard 

Bus.-Studio Address Fifth Avenue 

Oviraer Wilton H. Pollard 

Manager Fred Still 

Program Dir .Barbara Atkins 

WFUN-Huntsville-1946 

Frequency: 1450 Kc Power: 250 Wotta 

Owned-Oper. By. . . .Huntsville Bcstg. Co., Inc. 

Address 410 W. Holmes 

News Service UP 

Representative . . . Sears & Ayers, Dora-Clayton 

Gen. Mgr J. B. Fait, Jr. 

Sta. Mgr John Garrison 

WHBS-Huntsville-1946 
ABC 

Freq.: 1550 Kc... Power: 5 Kw. d., 500 W. n. 

Address P. O. Box 986 

Phone: Jefferson 2-8471 Air Time: Full 

Newspaper Affiliation Huntsville Time* 

News Service AP 



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Rep Harry E. Cummings, Gill-Perna 

Membership NARTB, RAB 

General Manager John F. Neal 

WPBB- Jackson— 1950 
KBS-MBS 

Frequency: 1280 Power: 1000 WotU d. 

Owned-Operated By Jackson Bcstg. Co. 

Address H'way 43 

News Service AP 

Representative Indie. 

. . Sears & Ayers 

Pres., Gen. Mgr T. H. Gaillard, Jr. 

WWWB— Jasper-1946 

Frequency: 1360 Kc Power: 1 Kw. d. 

Owned-Operated By.Bonkhead Bcstg. Co., Inc. 

Address Bankhead-Long Bldg. 

News Service UP 

Representative Hil F. Best 

Membership NARTB, RAB 

President W. W. Bankhead 

Gen. Mgr William C. Edgemon 

Program Dir Marion B. Grant 

WRLD-Lanett-1940 

(See West Point, Go.) 

WJAM-Marion-1951 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned-Oper. By Neely & Neely 

Address Box 221 

transcription Service Capitol 

Membership NARTB 

News Service AP 

President, Gen. Mgr K. W. Neely 

Comm., Sta. Mgr., Chiei Eng Virgil Moore 

Prog., Pub. Dir Stan Hendricks 

W A B B— Mobile— 1948— ABC 

Frequency: 1480 Kc Powsr: 5000 WatU 

Owned-Oper. By... Mobile Press Register. Inc. 

Business Address 304 Government St. 

News Service UP 

Newspaper Aff Mobile Press Register 

Transcription Service World 

Representative Branham Co. 

Membership RAB 

President R. B. Chandler 

Gen.. Sta. Mgr Dewey H. Long 

Prog. Director Phil Forrest 

Chief Engineer William H. Murphree 

W A L A-Mobile-1930-NBC 

Frequency: 1410 Kc Power: 5000 Watts 

Owned-Operated By Pape Bcstg. Co.. Inc. 

Bus.-Studio Address 210 Government St. 

Phone: Hemlock 3-3756 

News Service AP 

Transcription Service Standard 

Representative Headley-Reed 

President W. O. Pope 

V. P., Gen. Mgr W. B. Pape 

Sis. Promotion Mgr C. L. Thompson 

Pqpi. Dir Al Homan 

Chief Engineer A. R. Bell 



WKAB-Mobile-1947 
MBS 

Frequency: 840 Kc Power: 1000 Watts 

Owned. .. .Pursley Broadcasting Service, Inc. 

Address 525 Donald Street 

Representative Forjoe, Dora-Clayton 

President Louise P. Pursley 

General, Sta. Mgr R. H. Moore 

Commercial Manager W. C. Carter 

Sales Promotion Manager A. D. Zbinden 

Program Director J. T. Jackson 

Chief Engineer Cliii Sizemore 

W K R G-Mobile-1946-CBS 

Freq.: 710 Kc Povre ■. 1 Kw. d., 500 W. n. 

Owned-Operated By WKRG-TV, Inc. 

Address ' 62 St. Louis St. 

News Service AP 

Representative Avery-Knodel 

Membership NARTB 

President Kenneth R. Giddens 

Gen. Mgr. W. S. Baskerville, Jr. 

WMOZ— Mobile-1952 

Frequency: 960 Kc Power: 1000 Watts d. 

Owned-Oper. By Edwin H. Estes 

Address Stephen Road 

Representative John E. Pearson 

News Service UP 

Owner Edwin Estes 

WMFC-Monroeville-1952 
KBS 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Address H'way 84 

Representative Continental 

News Service AP 

Transcription Service World 

Business Maanger Tom Gardner 

Program Director Riley Kelly 

WAP X— Montgomery— 1947 
ABC-MBS 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By United Bcstg. Co. 

Business. Studio Address 116 Catomd St. 

News Service AP 

Transcription Service Standard, World 

Representative Walker Co. 

Membership NARTB, RAB 

Pres., Gen., Sta. Mgr Thomas E. Martin 

V.P., Comm. Manager Hoke Williford 

Program Dir Lee Gooch 

Chiei Engineer M. K. Lock 

W B A M— Montgomery— 1953 

Frequency: 740 Kc Power: 50 Kw. d. 

Owned Deep South Bcstg. Co. 

Address Highway 231 

Representative Radio-TV Reps. 

Gen. Mgr W. J. Brennan 

Nat. Soles Mgr Ira Leslie 



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W C V— Montgomery— 1939 
CBS 

Frequency: 

1170 Kc Power: 10 Kw. d.. 1 Kw. n. 

Owned-Oper. By Southern Bcstg. Co. 

Address Adrian Lane 

News Service UP 

Representative Paul H. Raymer Co. 

Membership NARTB 

President Oscar P. Covington 

General Manager Hugh M. Smith 

Station Manager Poe Petranka 

W M G Y— Montgomery— 1946 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By Dixie Bcstg. Co. 

Business-Studio 

Address 358 N. Capitol Pkwy. 

News Service UP 

Rep Keller, Dora-Clayton 

General Mgr L. D. Hargreaves 

Sales Mgr Randy Rainwater 

W R M A— Montgomery— 1953 

Frequency: 950 Kw Power: 1000 Watts d. 

Owned-Oper. By Southland Bcstg. Co. 

Business Address 135 Commerce St. 

Membership NARTB 

Representative McGillvra 

Co-owner & Gen. Mgr Ralph M. Allgood 

Commercial Mgr Tudd Sparling 

Chief Engineer Walter L. Stevenson 

W S F A— Montgomery— 1930 
NBC 

Freq.: 1440 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Chas. Holt & Assoc. 

Business Address P. O. Box 2568 

News Service AP 

.\epresentative Headley-Reed 

Membership R AB 

Manager Robert Robinson 

Program Mgr Robert Doty 

Sales Mgr. John C. Hughes 

Promotion Mgr R. L. Tuttle 

Chief Engineer Robert Hayward 

WLAY-Muscle Shoals-1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By Gregory Bcstg. Corp. 

Business Address Box 230, Sheffield 

News Service UP 

Trans. Service World 

Membership NARTB 

Rep Hil F. Best 

Pres., Gen. Mgr M. C Gregory 

Sales Mgr Julian A. Flint 

WCRL-Oneonta-1952 
KBS 

Frequency: 1750 Kc Power: 250 Watts d. 

Owned-Oper.. .Blount County Bcstg. Serv., Inc. 
Address H'way 32 



News Service AP 

Trans. Service Capitol, World, Thesaurus 

General Mgr L. D. Bentley, Jr. 

Commercial Mgr Max G. Bynum 

Program Dir Beecher Hyde 

WJHO-Opelika-1940 
MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned Oper. By . . . Opelika-Auburn Bcstg. Co. 

Address 1400 Auburn Road 

News Service UP 

Transcription Service World 

Representative. .Indie Sales, Inc., Dora-Clayton 

Membership NARTB, RAB 

Gen. Mgr., Ch. Eng John E. SmoUon 

Comm. Mgr Lurline M. Smollon 

Program Director Edwin P. Rowell 

Pub. Dir Ermis Caldwell 

WAMI-Opp-1952 

Frequency: 880 Kw Power: 1000 Watts d. 

Owned-Oper. By Opp Bcstg. Co. 

Business Address Box 169 

News Service UP 

Gen. Mgr Beri Moore 

WOZK-Ozark-1953 

Frequency: 900 Kw Power: 1000 Watts d. 

Owned-Oper. By Ozark Bcstg. Corp. 

Address Box 742 

News Service AF 

Gen. Mgr., Ch. Eng Howard Parrish, Ir. 

Commercial Mgr Wade Sullivan 

Program Dir Miriam Brown 

WPNX-PhenixCity-1952 
ABC-MBS 

Frequency: 1460 Kc Power: 1000 Watts 

Owned-Oper. By Community Bdcstg. Co. 

Address Phenix Girard Bank Bldg. 

Pres Roy M. Greene 

Sta., Comm. Mgr Sam Keel 

Prog. Dir Ralph Burgess 

Chief Engineer Arnold White 

WPID-Piedmont-1953-KBS 

Frequency: 1280 Kw Power: 1000 watts d. 

Owned-Oper. By . . Piedmont Broadcasting Co. 

Address P.O. Box 223 

News Service UP 

Membership NARTB 

President C. L. Graham 

General Manager Mac M. Thomas 

Station Mgr Jesse D. Smith 

Program Director Frances Howren 

Chief Engineer J. A. Livingston 

WAIP-Prichard-1954 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Prichard Bcstg. Co. 

Address 74 Main St. 

News Service AP 

Representative Walker 



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Gen. Mgr Herbert loimson 

Sales Prom. Mgr Jack Frost 

Comm. Mgr Jim Smith 

Program Dir Hy Davis 

Publicity Dir Evelyn Martin 

Chief Eng Eugene Miller 

W E L R-Roanoke-1949— KBS 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By Roanoke Bcstg. Co. 

Address 801 N. Main St. 

News Service UP 

Membership NARTB 

Pres., Gen. Mgr J. W. Butiram 

Prog. Dir., Chiei Eng La Verne Foster, Jr. 

WWW R— Russellville-1949 
KBS . 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co., Inc. 

Address Underwood Rd. 

News Service UP 

Rep Hil F. Best 

Membership RAB 

Gen. Mgr Hal Eirby 

Pgm. Dir Jim Elliott 

WCRI— Scottsboro— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Courington 

Address P. O. Box 394 

News Service AP 

Trans. Service Thesaurus 

Gen. Mgr Pat M. Courington 

Sta., Comm. Mgr., Chief Eng J. L. Fisher 

Program Director Helen Arnold 

Sales Mgr K. H. Fraziei 

WROS— Scollsboro— 1952 

Frequency: 1330 Kw.. .Power: 1000 Watts d. 

Owned-Oper. By Rose M, Kirby 

Business Address 717 Scott St. 

News Service UP 

Gen.. Com. Mgr .Rose M. Kirby 

Program Dir Clyde R. Vamer 

Chief Engr Lonnie W. Prickett 

WGWC-Selma-1946-CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Dallas Broadcasters, Inc. 

Address Box 686 

Representative Hal Holman 

News Service UP 

Membership NARTB 

President Oscar Covington 

Station Manager Erie Hanna 

Gen. Manager Hugh Smith 

Comm. Manager Charles Stewart, Jr. 

Program Director Carolyn Perrin 

Chief Eng Stanley Smith 

WHRR-Selma-1935 
NBC-KBS 

frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg.. Inc. 



Business Address P. O. Box 26 

Pres., Gen. Mgr John F. Townshend 

WFER-Sylacauga-1945 
MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Address 527 No. Broadway 

News Service UP 

Membership NARTB 

President E. E. Forbes, Sr. 

Gen., Sta., Comm. Mgr., Prog., Pub. Dir. 

G. W. Corr 
Chief Engineer Conrad Pickren 

WMLS-Sylacauga-1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By.. Marble City Bcstg. Co« Inc. 

Business Address P. O. Box 511 

News Service AP 

Membership NARTB 

Pres., Gen. Manager Curtis O. Liles. Jr. 

Commercial Manager Marion W. McEwen 

Chief Engineer Walter Welch 

WHTR-Talladega-1945 
MBS 

Frequency: 1230 Kc Power: 250 Wotts 

Owned-Operated By . . . Voice of Talladega, Inc. 

Address Fort Lashley Ave. 

News Service AP 

Representative Continental 

Owner Cecil Hornady 

Gen. Mgr Myron T. Snoddy 

WJHB— Talladega-1956 

Frequency: 1580 Kc Power: 1000 Watts 

Owned Confederate Broadcasting Co. 

Address 104 West Battle Street 

News Service UP 

Representative McGillvra 

General Mgr., Chief Eng Ned Butler 

Station Manager James Hemphill 

Commercial Manager W. K. Johnston 

Program Director Wallace Hobgood 

WJDB— Thomasville— 1956 
KBS 

Frequency: 630 Kc Power: 1000 Watts 

Owned J. Dige Bishop 

Address Andalusia, Ala. 

News Service UP 

Representative Dixieland 

President J. Dige Bishop 

General Manager Cecil Goodreou 

WTRF-Troy-1947 
MBS-KBS 

Frequency:970 Kc Power: 5000 Watts 

Owned-Operated By Troy Bcstg. Coip. 



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Address College Drive 

News Service AP 

Transcription Service World, Keystone 

Membership NARTB 

Pres I. Roy Crow 

Gen. Mgr less Jorden 

Comm. Mgr Robert Tolbert 

Prod, Mgr Asa Dudley 

Ch. Eng Joe Gilchrist 

WJRD— Tuscaloosa— 1936 
NBC 

Freq.: 1150 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By Wilhelmina Echols 

Business-Studio Address 22161/2 Broad St. 

News Service UP 

Representative Rambeau, Dixieland 

Membership NARTB, RAB 

General Manager John C. Cooper Jr. 

Station Manager Roy McAllister 

Commercial Manager Leyman Mayer 

Sales Prom. Mgr Charles G. Gardner 

Prog. Director Donald Wallace 

Publicity Dir Wendal Harris 

Chief Engineer Percy Sexton 

WNPT-Tuscaloosa-1951 
ABC 

Freq.: 1280 Kc. .Power: 1000 W. d., 500 W. n. 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P.O. Box 181 

Representative Indie Sales 

News Service AP 

Trans. Ser Lang-Worth 

General Manager T. H. Todd 

Commercial Mgr Ruth Harris 

WTBC— Tuscaloosa— 1946 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 



Address Radio Center 

News Service AP 

Transcription Service World 

Representative: Sears & Ayer 

Membership NARTB, RAB 

Station Mgr Bert Bank 

Comm. Mgr E, E. Maiming, Jr. 

Program Dir Jack Mock 

Chief Engineer Jim Rutledge 

WVNA-Tuscumbia-1955 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned-Oper. By Power Center Bcstg. Co. 

Address 112 S. Main St. 

News Service UP 

Representative Devney, Whitehead 

Transcription Thesaurus 

Gen. Manager Eulus O. Whitehead 

Sales Manager . i Stanley Walters 

Promotion Manager. lean Pollard 

WTUS-Tuskegee-1952 
KBS 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Tuskeegee, Inc. 

Address Union Springs Road 

News Service UP 

Sta. Manager J. A. Bowers 

Comm. Mgr., Prog. Dir Jack Huffman 

Chief Engineer Oscar Lanman 

WETU-Wetumpka-1954 
KBS 

Frequency: 1250 Kc Power: 1000 Watts 

Owned Elmore Service Corp. 

Address Box 60 

Transcription Ser Thesaurus 

News Service UP 

Station Rep Sears & Ayers, Dixieland 

President Lem Coley 

General Mgr Ed Morgan 

Chief Engineer David Conley 



Arizona 



KSUN-Bisbee-1933 
MBS-DON LEE 

Frequency: 1230 Kc Power: 250 Watta 

Owned-Operated By Carleton W. Morris 

Address Drawer C, Lowell St. 

Transcription Service Thesaurus 

News Service UP 

President C. W. Morris 

Gen., Sta., Comm. Mgr Arlo Woolery 

Prog. Dir Ray Helgesen 

KCLr-Clifton-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Gila Bcstg. Co. 

Address Box 548 



Pop. March 1 (Est.) 1,113,000— Families 312,000 
Radio Homes 298,000— TV Homes 188,000— Stations in State 32 

Sta. Rep Best 

News Service UP, AP, INS 

Gen. Mgr Paul Merrill 

Sta., Comm. Mgr Eric L. Manola 



KHCD-Cliflon-1956 

Frequency: 1450 Kc Power: 250 Watts 

Owned Darwin Broadcasting Co. 

Address P.O. Box 608 

News Service UP 

Representative Grant Webb 

Station Manager Jack Campbell 

KCKY-Coolidge-1948 
CBS 

Frequency: 1150 Kc Powen 1.000 Watts 



358 



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Owned-Oper. By Gila Bcitg. Co., Inc. 

Address Roosevelt & Main Streets 

Transcription Service Lang-Wortb 

News Service UP 

Representative Hil F. Best 

President Loula F. Long 

General Maanger Bill Porady 

Comm. Mgr Bill Worley 

Prog. Dir Hal McWilliams 

Chief Eng Frank Hancock 

Sis. Prom. Mgr. Oliver Grieve 

Publicity Dir Buddy Martin 

Chief Engineer Earl Hickman 

KAWT-Douglas— 1947 
MBS-KBS-DON LEE 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Carlton W. Morris 

Address Drawer 1118 

Transcription Service .... Lang- Worth, World 

Representative Best 

Sta. Mgr Ed Williams 

KCLS-Flagstaff-1950 
NBC 

Freq.: 600 Kc Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Sounder* Bcalg. Co. 

Address Box 1677 

Pres., Gen., Sto.. Comm . . . Charles I. Saunders 

Prog. Dir Robt. Townsend 

Chief Engineer lim Robinson 

KVNA-Flagslaff-1950 
DON LEE 

Freq.: 690 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By. .Frontier Television Co., Inc. 

Address P.O. Box 300 

Transcription Service . . Lang-Worth, Thesaurus 
Representative. . .John Hershey McGUlvra, Inc. 

Membership NARTB 

Gen. Mgr Ed Whelan 

Asst. Mgr Herb Jepko 

Prog. Dir Bill Foley 

Ch. Eng Len Benson 

KWJB-Globe-1938-NBC 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Gila Bcstg. Co.. Inc. 

Address. H' way 60-70, between Globe & ^Gaimi 
Representative Paul H. Raymer 

Station Manager Willard Shoecrait 

K D J I— Holbrook— 1955-KBS 

Frequency: 1270 Kc Power: 1000 W. d. 

Owned-Oper. By. .. .Northeastern Ariz. Bcstrs. 

Address Box 31 

News Service UP 

Transcription Lang- Worth, SESAC 

Representative Moore, Best 

Membership NARTB 

General Manoger Donald E. Jacobs, Jr. 

Program Director Bill Cross 

Chief Engineer Gary F. Grant 



KAAA— Kingman— 1949 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By . Stonybrook Broadcasting Co. 

Business Address P. O. Box 1208 

News Service AP 

Membership NARTB 

Co-Partners Wallace E. Stone, 

John F. Holbrook 

Commercial Manager Bernard Wilson 

Program Director John F. Holbrook 

Publicity Director W. E. Stone 

Chief Engineer B. Wilson 

KTYL— Mesa— 1946 

Freq.: 1310 Kc Powen 1 kw. d.: 500 w. n. 

Owned-Oper. By Harkins Bdcstg. Co. 

Address P. O. Box 231 

News Service UP 

Transcription Service Standard 

Membership NARTB 

President Walter Hershiield 

General Manager Dwight Harkins 

Station Manager Jack Harris 

Comm. Manager Martin Welch 

Publicity Director Bonnie Netherton 

Chief Engineer Ben Smith 

KNOG-NogaIes-1948-CBS 

Frequency: 1340 Kc Powen 250 Watts 

Owned-Oper. By C. F. & A B. Montano 

Address Box 1681 

News Service UP 

Representative Best 

Gen., Cooun. Mgr. C. F. Montano 

Asst. Mgr., PiT>g. Dir. A B. Montano 

Chief Engineer Miles Shepherd 

K I^Phoenix-1947— CBS 

Frequency: 960 Kc Power: 5000 Wotta 

Owned-Operated By KOOL Radio-TV Inc. 

Business-Studio Address 511 W. Adams 

News Service UP 

Representative .AM Radio Sales 

Transcription Standard 

Membership .NAHTB 

President Gene Autry 

V.P., General Maanger Tom Chauncey 

Asst. Gen. Mgr., Prog. Dir Homer L. Lane 

Chief Engineer Milford Richey 

Sales Mgr Kenneth Morton 

K P H 0— Phoenix-1940-ABC 

Frequency: 910 Kc Power: 5000 Watts 

Owned Meredith Publishing Co. 

Address 631 No. 1st Ave. 

Transcription Service Associated 

News Service UP 

Representative Katx 

Membership NARTB. RAB 

Gen. Mgr Richard B. Rawls 

Asst. Sta. Mgr Gene Spry 

Commercial Mgr E. Packer 

Nat. Sales Mgr John R. Crowley 

KirN-Phoenix-1949 

Frequency: 860 Kc Power: 1000 Watts d. 



359 



IXZIX) 



ARIZONA 



0<O0 



Owned-Operated By Western Bcstg. Co. 

Address Box 430 

News Service UP 

Station Representative Harlan Oakes, NTS 

Gen. Mgr Frank P. Rediield 

Commercial Mgr J. K. Rediield 

KOY-Phoenix-1922-MBS 

Frequency: 550 Kc. .Power: 5 Kw. d.. 1 Kw. N. 

Owned-Oper. By KOY Bcstg. Co. 

Address 840 N. Central Ave. 

News Service UP 

Transcription Service World 

Representative John Blair 

Membership NARTB. RAB 

Pres., Gen. Mgr John L. Hogg 

Comm. Mgr James W. Ross 

Prog., Pub. Director John R. Williams 

Chief Engineer Edward R. Janney 

KONI-Phoenix-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owned Anjo Bdcstrs. & Telecstrs. Inc. 

Address Rm. 103, Mayer Heard Bldg. 

News Service ENS 

Sta. Rep. . Grant Webb, Clarke Brown, T. Moore 

President Annie Dee Davis 

General Manager James T. Ownby 

Prog. Dir Dee Junker 

"hief Engineer James C. Com 

KRIZ— Phoenix— 1950 

Frequency: 1230 Kc Power: 250 Walts 

Owned-Oper. By KRIZ, Inc. 

Address-Trans. Loc 2345 Westward Blvd. 

News Service AP 

Station Representative Burn-Smith 

Membership NARTB 

Pres., Gen., Sta. Manager. . . .Howard M. Loeb 

Comm., Prom. Mgr Sheldon Engel 

Pub., Prog. Dir Bob Johnson 

Chief Engineer Andy Lane 

KRUX— Phoenix-1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Bartell Broadcasters, Inc. 

Bus.-Studio Address Sahara Hotel 

News Service UP 

Transcription SESAC 

Representative Adam Young 

Membership NARTB 

President Gerald A. Bartell 

Exec. Vice-Pres., Gen. Mgr John F. Box, Jr. 

Comm. Mgr W. H. Robbins, Jr. 

Program Dir Frank Pollack 

Chief Engineer Ev Fliegal 

K T A R— Phoenix— 1922— NBC 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Bcstg. Co. 

Business Studio Address. .. 1101 North Central 

News Service AP 

Trans. Ser Standard, Capitol 

Representative Paul H. Raymer 

Membership NARTB 

Chrman. of the Board John J. Louis 



Pres,. Gen. Mgr Richard O. Lewis 

Commercial Manager E. W. Harvey 

Prog. Director Blue Wright 

Chief Engineer Harold Haughawout 

K V C A-Prescotl-1940-NBC 

Frequency: 1490 Kc Power: 250 Watts 

Owned Oper. By Southwest Bcstg. Co. 

Business-Studio Address East Gurley St. 

Representative Paul H. Roymei 

Pres., Gen. Mgr Harold lUtter 

KGLU-Safford-1938-NBC 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By GUa Bcstg. Co. 

Business-Studio Address 520 Main St. 

News Service AP. UP 

Transcription Service Thesaurus 

Representative Paul H. Raymet 

General Mgr Paul Merrill 

Slation Mgr Harl Barnett 

Commercial Mgr Tom Moore 

K C N A-Tucson-1946— ABC 

Freq.: 580 Kc Power: 5 kw. d.; 500 w. n. 

Owned-Operated By Cotalina Bcstg. Cc. 

Business-Studio Address 1511 East 16th 

News Service AP 

Representative Gill-Perna, Tracy Moore 

Pres., Gen. Mgr Harry B. Chambers 

Prog. Dir Russ Wonnacott 

Business Mgr Robert Black 

KEVT-Tucson— 1953 

Frequency: 690 Kw Power: 250 Watts d. 

Owned-Oper. By Tucson Radio Inc. 

Business Address 400 N. Shawnee 

Representative Oakes, Nat. Time Sis. 

Membership NARTB 

News Service UP 

General Manager Peter Trowbridge 

Comm. Mgr De Witt Wray 

Program Dir Oscar H. Stevens 

Sales Manager Arturo Aguilar 

KOPO-Tucson-1947-CBS 

Frequency: 1450 Kc ...Power: 250 WatU 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business-Studio Add 115 W. Drachmon St. 

News Service AP 

Reprsentative AM Radio Sales 

Membership NARTB 

President Gene Awtry 

Manager Stan Norman 

Comm. Mgr Bill Riley 

Sales Mgr Jim Dewson 

Prog. Director Ed Tucker 

Pub. Director Pat Wiener 

Chief Engineer Verne Cimiotti 

KTKT— Tucson— 1949 

Frequency: 990 Kc Power: 10,000 Watts 

Owned-Opsrated By Thomas J. Wallace 

Business-Studio Address Box 5585 

Membership NARTB 

Representative Forioe 



360 



0<Z>0 



ARIZONA-ARKANSAS 



o<r>o 



News Service UP 

General Mgr Thomas I. Wallace 

Station Manager George Wallace 

Commercial Mgr Richard Grand 

Chief Eng Thomas I. Wallace, Jr. 

KTUC-Tucson-1929 
MBS-DON LEE 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. B7 Tucion Bcitg. Co. 

Business-Studio Address 900 E. Broadway 

News Service UP 

Trans. Service World, Associated, SESAC 

Rep Radio-TV Reps 

Membership NARTB, RAB 

Pres., Gen., Sta. Mgr., Pub. Dir Lee Little 

Comm. Mgr Mac C. Matheson 

Sales Mgr Greoge Bradley 

Chief Engineer Edgar N. Bouchard 

K V A-Tucson— 1929-NBC 

Frequency: 1290 Kc Power: 1000 Wems 

Owned-Operated By. .Arizona Bcatg. Co., Inc. 
Business-Studio Address 209 W. Elm 

Transcription Service Capitol 

Representative Paul H. Raymer 

News Service UP 

President C. D. McKiimon 

Sales Mgr Ray Owen 

KVNC-Winslow-1952 
DON LEE-MBS 

Freq.: 1010 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By Gila Bdcstg. Co. 

Address P. O. Box 373 

News Service AP, UP 



Transcription Standard 

Sta., Comm. Mgr Chuck Mizner 

Sales Prom. Mgr Warner Stensland 

Program Dir Jerry Graham 

Pub. Director Connie Mizner 

Chief Engineer Woody Woodsworth 

KOLD-Yuma-1951 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Broadcasters, Inc. 

Address P. O. Box 1430 

News Service AP 

Membership NARTB 

Representative Tracy Moore. 

. . Keystone 

Gen. Mgr Fred Pegler 

Program Dir Sheldon Gibbs 

Chief Engineer Jose Armendoriz 

KVOY-Yuma-1950 
MBS-DON LEE 

Frequency: 1400 Kc Power: 250 VTotts 

Owned-Oper. By KYMA-YUMA, Inc. 

Address P. O. Box 671 

Representatives Radio-TV Reps. 

Trans World, SESAC 

Membersnip NARTB, RAB 

Pres., Gen Mgr William B. Lindsey 

K Y U M-Yuma— 1940— NBC 

Frequency: 560 Kc Power: 1000 Walts 

Owned-Operated By Yuma Bcstg. Co. 

Business Address P.O. Box 352 

Transcription Service Thesaurus, Capitol 

Representative Paul H. Raymer 

Men.bership NASTB 

Station Mgr R. C. Smucker 



Arkansas 

KVRC-Arkadelphia-1947 
MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .ArkadelpUa Bcstg. Co. 

Business-Studio Address Arkadelphia 

Business-Studio Address .... South Third Street 

News Service AP 

Representative Hll F. Best 

President Cecil, Cupp, Sr. 

Gen., Sta.. Comm., Prom., Mgr., Prog., Pub., Dir. 

Bill Deaton 
Chief Engineer Roy Bums 

KBTA— Batesville— 1950 
MBS-KBS 

Frequency: 1340 Kc Powen 250 Watts 

Owned White River Valley Bdcsts. Co. 

Address P. O. Box 1112 

News Service AP 

Representative Best 

Transcription Service World 



Pop. March 1 (Est.) 1,831,020— Families 510,000 
Radio Homes 504,000— TV Homes 263,000— Station in State 51 

Membership NARTB 

Pres., Gen., Sta., Comm., Sales Mgr. 

J. F. Higginsbottom 

Program Director Myrline Morgan 

Chief Engineer Morris Cofer 

KBBA— Benton— 1953 

Frequency: 690 Kw Power: 250 Watts d. 

Owned-Oper. By Benton Bcstg. Service 

Business Address Box 294 

News Service AP 

Pres., Gen. Mgr. Lcrvelle Langley 

Sis. Prom. Mgr., Prog. Dir Phillip R. Craig 

Comm. Mgr., Chief Eng Preston Bridges 

KLCN-Blytheville-1922 

Frequency: 910 Kc Power: 5000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Address Sudbury Bldg., Main St. 

Station Representative John E. Pearson 

Gen. Mgr. Harold L. Sudbury 

Sales Promotion Manager J. T. Sudbury 

Program Director Carl Frame 



361 



(XZX) 



ARKANSAS 



o<::>o 



KAND — Camden- 
ABC 



-1946-MBS 



Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Camden Radio Inc. 

Address South California St. 

Newspaper aiiil News 

News Service AP 

Representative. .Venord, Rintoul & McConnell 

News Service AP 

Membership N ARTS, RAB 

President, Gen. Mgr Walter E. Hussman 

Sta. Mgr Donald Cothey 

Chief Engineer Dorri* C. Hunter 

KPLN-Camden-1953 

Frequency: 1370 Kw Power: 1000 Watts d. 

Owned-Oper. By Southern Bcstg. Co. 

Business Address Stephens Rd. 

Trans. Ser SESAC, World 

Sto. Rep Hil Best 

News Service UP 

Gen., Comm. Mgr C. T. Mullins 

Prog. Dir., Prom. Mgr J. Andrew Wright 

K C N-Conway-1950-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Conway Bcstg. Co. 

Address ASTC Campus 

Transcription Service World, SESAC 

Gen. Mgr James E. Clayton 

Program Dir S. F. Morehead 

Chief Engineer Edwin McClendon 

KAGH-Crosseti-1951 
MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

3wned-Operated By Julian Haas 

Address 900 Main SL 

News Service AP 

Representative Bogner-Martin, Melville 

Gen. Mgr Julian Haas 

Chief Engineer Gene Kidd 

KDMS— ElDorado-1950 

Frequency: 1290 Kc Power: 1,000 Watts d. 

Owned-Oper. By El Dorado Bcstg. Co. 

Address 208 N. Cleveland 

News Service UP 

Transcription Service Thesaurus 

Rep Dora-Clayton, Melville, Rambeau 

Membership NARTB 

Gen. Mgr E. R. Hall 

Sis. Mgr Rodney P. Smith 

Prog. Dir., Chief Eng J. Andrew Wright 

KELD— El Dorado-1935— ABC 

Frequency: 1400 Kc Power: 250 WatU 

Owned-Operated By..Rodlo Enlerpriaei. Inc. 
Business-Studio Address. .208V'2 N. Washington 

News Service AP 

Transcription Service World 

Representative Bogner & Martin 

Membership NARTB 

Pres., Gen., Sta., Com. Mgr...W. N. McKinney 



Sales Mgr. J. R. Duergon 

Program Director Jerome Orr 

Chief Engineer Troy B. Eddins 

KGRH-Fayetteville-1946 

Frequency: 1450 Kc Power: 250 Watta 

Owned-Oper. By. . . Foyetteville Bcstg. COu Inc. 
Business-Studio Address. . .103 West Mountain 

News Service AP 

Representative Walker 

Membership NARTB 

President Hoyden Mcllroy 

Gen. Mgr Fred J. Stevenson 

Conun. Sis. Prom. Mgr Ed. Gideon 

Program Director Wallle Ingolls 

Chief Engineer Harold Llndaey 

KXJK-ForresI City-1949 
KBS 

Frequency: 950 Kc Power: 5000 Watts 

Owned By Forrest City Bcstg. Ca. Inc. 

Address. ..Natl. Bank of East. Arkansas BIdg. 

News Service UP 

Transcription Service Lang- Worth 

Representative H. F. Best 

Gen., Sta. Mgr William Fogg 

Sis., Comm. Mgr James Pearson 

Pub. Dir Bob Webber 

Program Dir H. W. Smith 

Chief En^eer Walter Smith. Jr. 

KFPW-FortSmilh-1930 
CBS 

Frequency: 1230 Kc Powen 250 Watts 

Owned-Oper. By Tulsa Bcstg. Co. 

Business Address Sta. B Box 98 

News Service UP, AP 

Representative Avery-Knodel 

Membership NARTB 

Station Manager, 

Sales Mgr J. Paul McCaslin 

KFSA— Fort Smith— 1947 
ABC 

Frequency: 950 Kc. . Power: 1 Kk. d., 500 W. n. 

Owned Fort Smith Broadcasting Co. 

Address 920 Rogers Ave. 

Newspaper Affiliation 

Southwestern Publishing Co. 

News Service UP 

Transcription Thesaurus 

Representative John E, Pearson 

Membership NARTB 

President Donald W. Reynolds 

General Manager J. W. Slates 

Comm., Prom. Mgr., Pub Dir Leo House 

Program Director Director .... Harry Freeman 
Chief Engineer Robert W. Piatt, Jr. 

KWHN-Ft. Smith-1947 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By...KWHN Bcstg. Co., Inc. 
Business-Studio Add.. .421-423 Garrison At*. 
News Servic* AP 



362 



0<Z>0 



ARKANSAS 



«<Z>0 



Trans. Ser Standard 

Representative Rombeou 

Gen. Mgr., Sec-Treas J. H. Friedman 

Station Mgr Jinuny Barry 

Program Dir Glenn A. O'Neal 

KHOZ-Harrison-1946 

Frequency: 1240 Kc Power: 250 Wottt 

Owned-Operated By. . .Harrison Best?. Corp. 

Bus.-Studio Address Harrison 

News Service UP 

Transcription Service lliesaurus 

Gon. Mgr H. S. Wheeler. Jr. 

Comm. Mgr Everett S. Norton 

Station Mgr Harry Temple 

KrrA-Helena-1941 
KBS-MBS 

Frequency: 1360 Kc Power: 1,000 Watts 

Owned-Operated By Helena Bcstg. Co. 

Address 215 York St. 

News Service AP 

Representative Best 

Membership NARTB 

Pres., General Manager Sam W. Anderson 

Comm. Mgr Cecil R. Scaiie 

Sales Prom. Mgr Katherine Kizer 

Program Director Larry Parker 

Chief Engineer Charles Smith 

KXAR-Hope— 1947-MBS 

Frequency: 1490 Kc Pow*r: 250 Watte 

Owned-Operated By .Hope Bcstg. Co. 

Address P. O. Box 138 

News Service AP 

Gen. Mgr L. B. Tooley 

Comm. Mgr Wes Ninemiie 

KBHS-HotSprings-1953 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By Resort Bdcstg. Co.. Inc. 

Address 113 Third St. 

News Service UP 

Transcription World 

Sta. Rep Sears & Ayer 

President A. M. McGregor 

V.P., General Mgr. Gene Kelley 

Station, Sales Prom. Mgr. Ed Appier 

Program Director Steve Nichols 

Publicity Director Haines Hower 

Chief Engineer Clint Norman 

KBLO— Hot Springs— 1953 

Frequency: 1470 Kw Power: 1000 Watts d. 

Owned-Oper. By Bullard Enterprises 

Address 1011 Central Ave. 

Representative Indie, Dora-Clayton 

News Service AP 

General Mgr Carl Van Sittert 

Commercial Mgr C. I. Dickson 

Chief Engineer R. G. King 

KWFC-HotSprings-1941 
MBS-ABC 

Frequency: 1340 Kc Power: 250 Wotts 



Owned-Operated By Spa Best?. Co.. Inc. 

Business-Studio Address. . .819 Vz Central Ave. 
Representative. .Venaid, RintQul & McConnell 

News Service AP 

Trans World 

Membership NARTB, RAB 

President, Gen. Mgr Walter E. Hussman 

Comm. Mgr Jack Wolever 

Chief Engineer William A. Can 

K B T M— Jonesboro— 1930 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Wotts 

Owned-Operated By Regional Bcstg. Co. 

Address 603 Madison St. 

Representative Bum-Smith 

News Service AP 

Trans World 

Owner, Mgr Harold E. King 

Sta. Mgr Clarence Adams 

Comm. Mgr James Barnes 

Promotion Dir Marion Boyne 

KNEA— Jonesboro— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Jonesboro, Inc. 

Address New Citizens Bank Bldg. 

News Service UP 

Transcription Service World, Thesaurus 

Representative GiU-Pema 

President Ernest Farabee 

General Manager Harold Gregson 

Comm. Mgr Bob Blackwood 

Prog. Dir Bill Leach 

Chief Eng Wesley Bell 

KARK-Litile Rock— 1928 
NBC 

Frequency: 920 Kc Power: 5000 Wotta 

Owned-Oper. By. .Arkansas Radio & Equip. Co. 

Address 10th & Spring Sts, 

News Service AP. UP 

Representative Edward Petry 

Membership NARTB 

V.P., Gen. Mgr T. K. Barton 

Commercial Mgr Ernest Howard 

Prom. Dir Shirley Kennedy 

Program Director Ernest M. Howard 

KGHI-LittleRock-1927 

Freq.: 1250 Kc Power: 1 Kw. d. 500 w. n. 

Owned-Operated By ... . KGHI-Radio Arkansas 

Addtess P. O. Box 3099 

Representative Burn-Smith 

Transcription Service World 

News Service UP 

Owner, Gen. Mgr Harold E. King 

Comm. Mgr Rex Parnell 

Program Dir Hugh Brown 

Chief Eng V. O. Van Deusen 

Station Mgr W. J. Hart 

KLRA-Little Rock— 1927 
ABC 

Freq.: 1010 Kc Power: 10 Kw. d.. 5 Kw. n. 



363 



o<r>o 



ARKANSAS 



(x:z>o 



Owned-Oper. By WTCR Inc 

Business-Studio Address Gazette Bldq. 

Nevrs Service AP 

Transcription Standard 

Represientative Paul Raymer 

Chairman of the Board Connie B. Gay 

President Jane E. Trimner 

Exec. V.P Donald J. Tucker 

General Mgr N. S. Twell 



KTHS-Little Rock- 
CBS 



-1924 



Frequency: 1090 Kc Power: 50,000 Watts 

Owned-Oper Radio Bcstg., Inc. 

Business-Studio Address P. O. Box 269 

Newspaper Aiiil Shreveport Times 

News Service AP, UP 

RepreientatlTe Branham 

President W. H. Bronson 

General Manager B. G. Robertson 

Comm. Manager A. C. Dowden 

Sales Prom. Mgr. R. Brown 

Program Director George F. Moore 

Chief Engineer Cecil L. Suiit 

KVLC-Liltle Rock-1948 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By . . Southwestern Bcstg. Co. 

Address Southern Natl. Insurance. Bldg. 

Representative Radio Representatives, 

Clarke Brown, O'Connell 

News Service AP 

Prog. Dir Charlie Simms 

General Mgr Dale Mahurin 

Asst. Sta. Mgr Henry H. Steele 

fCXLR-N. Little Rock-1946 
MBS 

Freq.: 1150 Kc Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By Ark. Airwaves Co. 

Address Cotton Belt Bldg. 

Representative Pearson 

News Service AP 

President Tohn F. Wells 

Commercial Mgr Melton Lancaster 

KVMA-Magnolia-1948 
MBS 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Buslness-StucUo Address.. 212 N. Jefferson St. 

Representative John E. Pearson 

News Service AP 

Transcription World 

Membership NARTB 

Gen. Mgr William M. Bigley 

K B K-Malvern-1951-KBS 

Frequency: 1420 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address Young Insurance Bldg. 

Representative Devney, Melville 

News Service AP 

Gen., Conun. Mgr. Kermit Richardson 

CUef Engineer Tom Graves 



KVSA-McGehee-1953 

Frequency: 1220 Kw Power: 1000 Watts d. 

Owned-Oper. By ... S. E. Arkansas Bcstrs. Inc. 

Address Box 1220 

Representative Best 

News Service AP 

Transcription Capitol 

Pres., Gen. Mgr ". Abbott F. Kinney 

KENA-Mena-1955-KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By R. B. Bell 

Address S. Reine St. 

Representative Hil F. Best 

News Service AP 

General Mgr Larry Shephord 

Comm. Mgr Bill Hughes 

Ch. Eng O. D. Frederick 

KHBM-Monticello— 1955 
KBS 

Frequency: 1430 Kc Power: 1 Kw. 

Owned-Oper. By College Bcstg. Co. 

Address Box 446 

Representative Continental Radio Sales 

News Service UP 

Transcription SES AC, Standard 

Membership NARTB 

Gen., Sta., Comm., Sis. Mgr Bill Wells 

Prog. Dir Sue Wells 

Chief Engineer John Stanley 

KVOM-Morrilton-1953 

Frequency: 800 Kw Power: 250 Watts d. 

Owned-Oper. By Morrilton Bcstg. Co. 

Address P. O. Box 541 

News Service AP 

Transcription. Service Standard, World 

Pres., Gen., Sta., Pub. Mgr J, C. Willis 

Prog. Director Hugh C. Jones 

Comm. Mgr.. Ch. Eng Weldon Sludge 

KTLO— Mountain Home— 1953 
KBS 

Frequency: 1490 Kw ...Power: 250 Watts 

Owned-Oper. By. .Mountain Home Bcstg. Corp. 

Address Mountain Home 

Representative Best 

News Service UP 

Transcription World 

Pres., Gen. Mgr. A. Stridden 

Commercial Mgr. Bob Pratt 

KNBY-Newport-1949 

Frequency: 

1280 Kc. ..Power: 1000 Watts d., 500 W. n. 

Owned-Operated By Newport Bcstg. Co. 

Business Address Newport 

General Manager Gene Howe 

Program Director Jerry Grojean 

K S E-Osceola— 1949-KBS 

Frequency: 860 Kc Power: 1000 Watts d. 



364 



(XIXI 



ARKANSAS 



(XI>0 



Owned-Oper. By Osceola Bcstg. Corp. 

Business Address P. O. Box 311 

Representative Hil F. Best 

News Service AP 

Trans World 

President. H. F. Ohiendori 

General Manager Ted Woods 

Commercial Manager Betty G. Woods 

KDRS— Paragould-1947 
KBS 

Frequency: 1490 Xc Power: 250 WotU 

Owned-Oper. By Progressive Bcstg. Co. 

Business Address Box 491 

Kews Service AP 

Membership NARTB 

General Manager T. Rand 

Commercial Manager Doyne F. Bateman 

Business Manager T. M. Self 

Prog. Dir W. Wlieelis 

Chief Engineer Russell Schwamb 

KCLA-PineBluff-1947 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By. . .Radio Engineering Service 

Business-Studio Address 2900 W. 28th St. 

News Service AP 

Station Representative Hil Best 

General Mgr. Kenneth Kesterson 

Commercial Manager Clyde Martin 

Pgm. Dir Charles Penix 

KOTN— PineBluff-1934 
MBS-KBS 

Frequency: 1490 Kc Power: 250 WatU 

Owned-Operated By . . . Universal Bcstg. Corp 

Address P. O. Box 957 

News Service AP 

Transcription Service Thesaurus, World 

Pres„ Gen. Mgr.. Chief Engr B. J. Porrlsh 

Prom. Mgr J, Wallace 

Program IMrector Hilda Motz 

Pub. Director Alva Holt 

KPOC— Pocahontas— 1950 
KBS 

Frequency: 1420 Kc Power: 1.000 WotU d. 

Owned-Operated By. . .Pocahontas Radio. Inc. 

Address P. O. Box 250 

News Service AP 

Transcription World 

General Mgr Adrian L. White 

Program Dir Bill Nicholson 

Sales Mgr Virgil Pace 

KAMO— Rogers— 1954 

Frequency: 1390 Kc Power: 1000 Watts 

Owned KAMO, Inc. 

Address Am. Natl. Bank Bldg. 

Station Rep G. Don Thompson 

Pres., Gen. Mgr. G. Don Thompson 

Prog.. Pub. Dir Chuck Davis 

Chief Engineer W. E. Dacus 



KXRJ-Russellville-1947 
MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Valley Broadcasters. Inc. 

Address Box 191 

News Service AP 

Pres., Gen., Sta. Mgr C. R. Home 

Comm. Mgr L. L. Bryan 

Sales Prom. Mgr Don Sammons 

Prog. Director Ora Mae Lee 

Chief Engineer William C. McKenney 

KWCB-Searcy-1951-KBS 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned White County Bcstg. Co., Inc. 

Address P. O. Box 95 

News Service AP 

Representative Hil F. Best 

Membership NARTB 

Pres., Comm. Mgr., Sta.. Comm. Mgr. 

Carl N. Dodd 

Prom. Mgr., Prog., Pub. Dir Don P. lones 

Chief Eng Homer M. Harris 

KUOA— Siloam Springs— 1923 
MBS-KBS 

Frequency: 1290 Kc Power: 5.000 WotU d. 

Owned-Operated By Kuoa, Inc. 

Business-Studio Address Siloam Springe 

News Service UP 

Representative Dora-Clayton 

Transcription Service Lang- Worth 

Membership NARTB 

President Dr. John E. Brown, St. 

Gen. Mgr., Sta., Comm. Mgr., Ch. Eng. 

Cecil Smith 
Program Director Ralph Kennedy, Jr. 

KBRS— Springdale— 1949 
ABC-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. . . Northeast Ark. Bcstg. & TV Co. 

Address P. O. Box 29 

Newspaper Affiliation . . Southeastern Pub. Co. 

News Service AP 

Representative Hil F. Best 

President Donald W. Reynolds 

Gen., Sta. Mgr Roy J. Bowman 

Comm. Manager Hubert Phillips 

Chief Engineer William Ussery 

KWAK-Stuttgart-1948 
MBS-KBS 

Frequency: 1240 Kc Power: 250 Watt* 

Owned-Operated By Stuttgctrt Bcstg. Corp. 

Business Address. 1818 S. Buerkle 

Representative Hil F. Best 

News Service AP 

Transcription World, Standard 

President Belolt Taylor 

Gen. Manager Melvin P. Sponn 

Station Mgr. June S. Sponn 

Comm. Mgr L. A. Sobo 

Chief Engineer Marvin Heifington 



365 




In a single day, KNX reaches 
more homes in 
Metropolitan Los Angeles 
than the three leading 
independent stations combined. 

That's saturation! 

And KNX saturation sinks in. 
Your sales message is backed 
by programming 
that demands attention : 
drama, discussion, comedy, 
sports, variety and news . . . 
not a lulling repetition 
of top tunes. 

When you talk "saturation" 

get saturation. 

Buy KNX RADIO, 

the most listened to station 
in Los Angeles. 

Represented by 

CBS Radio Spot Sales. 



366 



o<rxi 



ARKANSAS-CALIFORNIA 



<XI>0 



ROSY— Texarkana— 1951 
MBS 

Freq.: 790 Kc Power: 1 Kw. d„ 500 w. n. 

Owned-Opercrted By Gateway Bcatg. Co. 

Address State Line Ave. 

Representative Pearson 

Trans. . ; Thesaurus 

Gen. Manager Tom E. Dillahunty 

Sales Manager Herman Cecil 

KRLW— Walnut Ridge-1951 

Frequency: 1320 Kc. Power: 1000 Watts d. 

Owned-Oper. By Lawrence Co. Bcstg. Co. 



Address Walnut Ridge 

News Service UP 

Trans Thesaurus 

Gen. Mgr Wm. H. Cate 

KWRr-Warren-1953 

Freq.: 860 Kc Power: 250 Walts 

Owned Pines Bcstg. Co. 

Address Box 480 

News Service AP 

Transcription Service World 

Representative Hil F. Best 

Gen., Sta. Mgr Lee Reaves 

Comm. Mgr H. A. Harris 

Chief Engineer P. L. Demoree 



California 



Pop. March 1 (Est.) 13,923,000— Families 4,467,000 
Radio Homes 4,420,000— TV Homes 3,986,000— Stations in State 156 

0<Z>0 



R C N 0— Alturas— 195 1— ABC 

Frequency: 570 Kc Power: 1000 Wotts d. 

Owned-Operated By . . Interstate Bcstg. Co., Inc. 

Address P. O. Box 207 

News Service UP 

Trans. Ser Standard, Capitol 

Representative Best 

Pres., Gen. Mgr H. L. Cbander, Ir. 

Comm., Sta. Mgr R. W. Ball, Jr. 

Chief Eng J. M. Condrey 

RAVR-Apple Valley-1954 

Frequency: 860 Kc Power: 5 Kw. d. 

Owned Apple Volley Bcstg. Co. 

Address Apple Valley Inn 

News Service UP 

Membership NARTB 

Transcription World 

President Newton T. Bass 

Managing Dir J. C. Thomas 

Commercial Mgr R. T. McKenzie 

RENL-Arcata-1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned Vem Emmerson 

Address 225 Shirley Boulevard 

News Service AP 

Transcription SESAC 

Representative W. T. Grant 

Membership NARTB 

Gen., Sta. Mgr Vern Emmerson 

Comm. Mgr Eberle Shultz 

Program Dir Lee Norton 

Chief Engineer Vince Lambert 

RRIG-Avalon-1952 

Frequency: 740 Kc Power: 10,000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Address 6540 Sunset Blvd., Hollywood 

News Service UP, AP 

Transcription Service Standard 

Representative Weed 

Membership NARTB. RAB 

President, Gen. Mgr John Poole 



Comm., Prom. Mgr., Pub. Dir..R. J. McAndrews 

Operations Manager Cliif Gill 

Program Director Alan Llsser 

Chief Engineer Buell Dalton 

RArY-Bakersfield-1946 
MBS 

Frequency: 550 Kc Power: 1000 Watt* 

Owned-Operated By Radio Station KAFY 

Address 1669 Chester Ave. 

News Service UP 

Representative McGovren-Quinn 

Transcription SESAC 

Membership NARTB 

Gen., Sta., Comm. Mgr Benton Paschall 

Soles Promotion Manager Frank Cassidy 

Program Director Glenn Lockhart 

Publicity Director Hal Laffoon 

Chief Engineer Carl Carlson 

RBIS-Bakersfielcl-1950 

Frequency: 1490 Kc Power: 1000 Watts 

Owned-Oper. By Marmot Bcstg. Co. 

Studio Address 2013 Chester Ave. 

News Service UP 

Transcription Service Lang-Worth 

Representative Young 

Pres., Gen., Sta. Mgr Hal Brown 

Comm. Mgr. Don Hopkins 

Chief Engineer Jock Duemler 

Prog. Dir P. Battisti 

RERN-Bakersfield-1932 
CBS 

Frequency: 1410 Kc Power: 1000 Watta 

Owned-Operated By. . .McClotchy Bdcstg. Co. 

Business Address Sacramento 

News Service UP 

Transcription Service Capitol 

Representative Paul H. Roymer 

Membership NARTB, RAB 

President Eleanor McCIatchy 

Sta., Comm., Prom. Mgr., Prog., Pub. Dir. 

Wolter Baziuk 
Chief Engineer Verne Shotto 



367 



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KGEE— Bakersfield— 1946 
NBC 

Fr«qu*nc7: 1230 Kc Power: 2S0 Wall* 

Owned-Oper. By KGEE, Inc. 

Business-Studio Address 1415 17th Street 

New* Sarrice UP 

Representative Hollingbery 

Membership RAB 

Pres., Prom. Mgr., Pub. Dir. 

C. Dexter Haywood 
Gen.. Sta., Comm. Mgr. . .Herbert H. Wixson 

Program Director Thad Bulkeley 

Chief Engineer Edwin Andreas 

KMAP— Bakersfield— 1955 

Frequency: 1490 Kc Power: 250 Watts 

Owned Morris Mindel 

Address P.O. Box 693 

News Service UP 

Representative Forjoe 

Membership NARTB 

Station Manager Jeanne Backer 

KPMC— Bakersfield— 1932 
ABC 

Frequency: 1560 Kc Power: 10.000 Watts 

Owned-Oper. By Koneer Mercontile Co. 

Address 307 E. 21st St. 

Representative Bum-Smith 

Harlan G. Oakes 

Membership NARTB 

Gen.. Sta. Mgr L. A. Schamblin 

KPAS— Banning— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned San lacinto Bctsg. C. 

Address 4425 W. Ramsey St. 

News Service UP 

Transcription Service World 

Representative Grant Webb 

Monager Melvin F. Berstler 

Commercial Mgr G. F. Kraus 

KWTC-Barstow-1947 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operoted By.Moiove Valley Bcstg. Co. 

Address Box 697 

News Service UP 

Representative ; O'Connell 

KRE-Berkeley— 1923 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Central Calif. Bcstrs., Inc 

Address-Trans 601 Ashby Avenue 

News Service AP 

Representative W. S. Grant 

Membership NARTB 

General Mgr Arthur Westlund 

Sta. Mgr Don Hambly 

Chief Engineer Robert K, Morrison 

KOWL— Bijou-1956 

Frequency: 1490 Kc Power: 250 Watts 



Owned Radio Station KOWL 

Address Lake Tahoe, Bijou 

General Sales Mgr Sam Taylor, Jr. 

KIBS-Bishop-1953-KBS 

Frequency: 1230 Kw Power: 250 WatU 

Owned-Oper. By Inyo Bcstg. Co. 

Address Box 757 

News Service UP 

Transcription Service Capitol, SESAC 

Representative Broadcast lime Sales 

Pres., Gen. Mgr., Pub. Dir J. Oliver 

Station Mgr. Dorothy Cowley 

Commercial Mgr., Prom. Mgr...R. S. Deming 

Prog. Dir George Hobkirk 

Ch. Engineer Paul Shirk 

KYOR— Blythe— 1948 

Frequency: 1450 Kc Power: 250 Watts 

Owned. . .Imperial Broadcasting Systems, Inc. 

Address Box 668 

News Service UP 

Represen'.ative John E. Pearson 

President, Gen. Mgr Frank K. Danzig 

V.P., Gen. Sales Mgr A. Bortlett Ross, Jr. 

Station Mgr Vic Lundberg 

Commercial Mgr Sam Christie 

Program Dir Lee Young 

Chief Engineer Carl S. Johnson 

K R P—Brawley— 1946— ABC 

Frequency: 1300 Kc 1000 Watts d., 500 n. 

Owned-Oper. By Imperial Bcstg. System 

Address 6331 Hollywood Blvd. 

Representative John E. Pearson Co. 

Station Manager Ed Silvera 

Program Dir Chap Rollins 

KBLA— Burbank— 1952 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Bdcstrs. of Burbank 

Address 11516 Oxnard St., N. Hollywood 

News Service UP 

Station Representative Grant Webb 

Transcription Service Capitol 

KICO— Calexico— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operaied By Charles B. Love 

Address Box 1697 

News Service AP 

Station Representative. . . .D. Cooke, O'Connel 

Owner Charles R. Love 

General Manager W. L. Gleeson 

Station Manager Ray Mitchell 

Comm. Manager Bob Purcell 

Program Dir H. Herbert 

Chief Engineer E. Barranza 

KHSL— Chico-1935-CBS 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operoted Golden Empbe Bcstg. Co. 

Address Box 303 

Representative Avery-Knodel 

Membership NARTB 



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o<i:xi 



Pres., Gen. Mgr. Mrs. H. McClung 

Station Manager Chorles H. Kinsley, Ir. 

KXOC— Chico— 1949 
MBS 

Frequency: 1060 Kc Power: 10,000 Watts 

Owned-Oper. By Broadmoor Bcstq. Corp. 

Address-Trans Radio Lane 

News Service UP 

Transcription Service f Standard 

Representoitve . . . Branham, McGavren-Quinn 

Membership RAB, NARTB 

President I. O. Gross 

Gen., Sta., Mgr Ted L. Snider 

Comm. Mgr R. Ghellei 

Prog. Director Ned Tollinger 

Publicity Dir L. Borksdale 

Chief Engineer Bill Pope 

KCHV-Coachella-1954 

Frequency: 970 Kc. Power: 1 Kw. 

Owner Coachella Valley Bcstg. Co. 

Address Avenue 50 

News Service AP 

Partner, Gen. Mgr. E. Gorges 

Partner. Ch. Eng M. Carroll 

Sta. Mgr. Ed Keane 

K B N X-Coalinga-1950-KBS 

Frequency: 1470 Kc Power: 500 W. d, 

Owned-Oper. By Westside Bdcstg. Co. 

Address Box 1179 

News Service UP 

Sta. Hep Grant Webb 

Gen., Sta., Com. Mgr V. J. Stedry 

Chief Engineer M. E. Davis 

KBUC— Corona— 1948 

Frequency: 1370 Kc. Power: 1 Kw. d., 500 W. n. 

Owned Radio Broadcasting, Inc. 

Business Address 758 East Colorado St., 

Pasadena 

News Service UP 

Trans. ^ Lang-Worth 

Pres., Gen. Mgr Henry Fritzen 

Sta., Comm. Mgr Charles M. Ferguson 

Chief Engineer Robert Cochems 

K C R E— Crescent City— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 248 

Representative Ayres 

Tronscription Standard, SESAC, World 

Pres., Gen. Mgr.. Sta. Mgr.. .Robert E. Grey 
Chief Engineer Herb W. HaU 

KCHJ-Delano— 1950 

Frequency: 1010 Kc Power: 1000 W. d. 

Owned-Oper. By Charles Herman Johnes 

Address County Line Rd. 

News Service UP 

General Mgr. Jean I. Johnes 

Program Dir Joe McFolin 



K R D U-Dinuba-1946-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Radio Dinuba Co. 

Business-Studio Address Box 157 

News Service AP 

Representative W. Ayres 

Pres., Gen., Sta. Mgr Egon A. Hofer 

Chief Engineer Warren Nystrom 

KBAB-El Cajon-1955 
KBS-ABC 

Frequency: 910 Kc Power: 1 Kw. 

Owned-Operated By Babcock Bcstg. Corp. 

Address 200 E. Main St. 

Representative Boiling 

Transcription Service Thesaurus 

President L. H. Komik 

Gen., Sta. Manager N. E. Key 

Comm. Mgr., Pub. Dir John Stam 

Program Dir W. Sweet 

Chief Engineer Robert E. Lee 

KXO-El Centro-1927 
MBS-DON LEE 

Frequency: 1230 Kc Power: 250 Watta 

Owned-Operated By Valradlo Inc. 

Business Address Box 140 

News Service UP 

Representative Paul H. Roymer 

Membership .NARTB 

Pres., Gen. Mgr Riley R. Gibson 

Commercial Manager Marc Honon 

Prog. Dir Bob Weaver 

Chief Engineer Jim Pollard 

K H U M-Eureka-1947-CBS 

Freq.: 980 Kc Power: 5 Kw., d.. 500 W. n. 

Owned-Oper. By Carroll R. Housei 

Address Box 1015 

News Service AP 

Transcription Service Capitol 

Representative Pearson, MacGavren 

Pres., Gen. Mgr C. R. Hausei 

Sta. Mgr., Pgm., Pub. Dir Frank R. Brown 

Comm., Prom. Mgr Frank M. Smith 

Chief Engineer Dean Elliott 

K I E M-Eureka— 1933— MBS 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By Redwood Bdcstg. Co., Inc. 

Address 6tli at E. Sts. 

Trans. Ser MacGregor, World 

Membership NARTB, RAB 

Representative John Blair 

President, Manager Wm. B. SmuUin 

General Manager John Bauriedel 

Commercial Mgr Robert Stach 

Prom. Mgr B. Adams 

Program Dir Eddy Arnold 

Chief Engineer Bert Speer 

KDAC— Fort Bragg— 1948 
KBS 

Frequency: 1230 Kc Power: 250 Wotlt 



369 



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Owned Mendocino Coast Bcstg. Co. 

Address Box 616 

N«ws Service AP 

Owner Edward Mertle 

General Manager Craig N. Smith 

Comm. Mgr., Prog. Dir Matthew V. Huber 

Chief Engineer Craig N. Smith 

K A R M-Fresno-1938-ABC 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-^er. By KABM 

Business-Studio Address. .1333 Van Ness Ave. 

News Service AP 

Transcription Service Standard 

Representative Boiling 

President Mrs. Hattie Harm 

General-Station Manager Clyde F. Coombs 

Comm. Mgr George Nickson 

Sis. Prom. Mgr E. Roth Cooney 

Program Director Lou Lampe 

Chief Engineer Elbert Dean 

KB IF (See San Francisco) 
KFRE— Fresno-1937— CBS 

Frequency: 940 Kc Power: 50,000 Wotts 

Owned-Oper. By Calif. Inland Bcstg. Co. 

Business-Studio Address. .T. W. Patterson Bldg. 

Representative lohn Blair 

Pres.. Gen. Mgr P. R. Bortlett 

Com. Mgr Donald Barry 

V. P. Eng. Keith L. Mealey 

Program Dir Robert Fulton 

KGST-Fresno-1949 

Frequency: 1600 Kc Power: 1000 Watts d. 

Owned-Operated By. . .Delle Broadcasting Co. 

Address 1244 'O' St. 

News Service UP 

Representative Rambeau 

Membership NARTB 

Commercial Manager Morrie Mindel 

Program Director Jeanne Baoher 

KMAK-Fresno-1953 

Frequency: 1340 Kw Power: 250 Watts 

Owned-Oper. By McMahan Bcstg. Co. 

Address 2020 McKinley 

Representative McGavren 

President R. O. McMahan 

Gen., Sta. Mgr. Coyle Chambers 

Chief Engineer Ed Nickels 

KMJ-Fresno-1925-NBC 

Frequency: 580 Kc Power: 5000 Walts 

Owned-Operated By McClatchy Bcstg. Co. 

Business-Studio Address. .1515 Van Ness Ave. 

Transcription Service Associated 

Representative Paul H. Raymer 

Membership NARTB, RAB 

Station Manager David T. Harris 

KYNO-Fresno-1947 
MBS-DON LEE 

Frequency: 1300 Kc Power: 1000 WatU 



Owned-Oper. By Radio KYNO 

Address 2125 N. Barton Ave. 

News Service UP 

Transcription Service Thesaurus 

Representative HolUngbery 

Membership NARTB, RAB 

General Sta. Manager L. E. Cbenault 

Soles Prom. Mgr Jim Carroll 

Program Director Jack Grady 

Chief Engineer Bert WilUamsoD 

KIEV-Glendale-1933 

Frequency: 870 Kc Power: 250 Watts d. 

Owned-Operated By Cannon System, Ltd. 

Address 102 N. Glendale Ave. 

News Service UP, AP 

Transcription Service Standard 

President David H. Connon 

Station Mgr Cal Cannon 

KNGS-Hanford-1948 

Frequency: 620 Kc Power: 1000 Walts 

Owned-Oper. By Hanford Bcstg. 

Business Address P. O. Box 620 

News Service UP 

Rep Harlan G. Oakes 

Membership NARTB, RAB 

President Earl J. Pension 

Gen., Sta. Mgr M. Offenbach 

Commercial Mgr Forrest Howard 

Publicity Dir Dove Camp 

Prog. Dir., Ch. Eng Stan Vestal 




HOLLYWOOD'S 

"PERSONALITY" 

STATION 

• Balanced Block Programming 

• Superior Musical Selection 

• News, Sports, Personalities 

KEEPS RADIO DIALS SET AT 

1230 Kc. 

Twenty Four Hours Daily 

"The Original 24-hr. Station" 

6314 Sunset Blvd. 

Hollywood 28 HO. 4-0201 



370 



(KOO 



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0<I>0 



KrWB-Hollywood-1926 

Frequency: 980 Kc Power: 5000 Wotta 

Owned-Oper. By KFWB Inc. 

Business-Studio Add.... 64 1 9 Hollywood Blvd. 

Representative .... Bronhan, MsGavren, Quinn 

Pres., Gen. Mgr. Horry Maizlish 

Dir. of Oper Sydney Yallen 

General Sales Mgr Frank King 

KDAY-Hollywood-1947 

(See Santa Monica For Listing) 

KGrj-Hollywood-1926 

Frequency: 1230 Kc Power: 250 WatU 

Owned-Operated By Ben S. McGIashan 

Business-Studio Address 6314 Sunset Bird, 

News Service UP 

Owner Ben S. McGIashan 

General, Station Manager .... Thelma Kirchner 

Sales Mgr Molly C. Low 

Prog., Pub. Dir. Dan Speore 

Prom. Mgr Juanita McCurdy 

Chief Engineer , Homer Obuchon 

KLAC-Hollywood-1924 

Freq.: 570 Kc Power: 5 Kw. d.: 1 Kw. .n 

Owned-Operated By . . . Hall Broadcasting Co. 

Address 6363 Sunset Blvd 

Representative Adam I. Young 

Membership NARTB, RAB 

President, Gen. Mgr. M. W. Hall 

Gen. Sales Manager Felix D. Adams 



KREO-Indio-1946-ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned .... Imperial Broadcasting System, Inc. 

Address P.O. Box 697 

NeTws Service UP 

Representative lohn E. Pearson 

President, Gen. Mgr Frank K. Danzig 

V.P., Gen. Sales Mgr A. Bartlett Ross, Jr. 

Station Mgr Douglas Caplette 

Commercial Mgr Bill Gibeau 

Program Director Don Retz 

Chief Engineer .' . . Cliff Lantz 

KAVL— Lancaster— 1950 

Frequency: 1340 Kc Power: 250 Wcrttt 

Owned-Oper. By Antelope Bcstg. Co. 

Address P. O. Box 1192 

Transcription Service Lang- Worth 

Membership NARTB, RAB 

Station Representative . . Broadcast Time Sales 

News Service UP 

President W. B. Carter 

General Mgr H. L. Comstock 

Sis. Prom. Mgr Dean Roper 

Chief Engineer Carl Pendergraft 

KBVM— Lancaster— 1956 

Frequency: 1380 Kc Power: 1000 Watts 

Owned Brocaw Broadcasting Co. 

Address 112 East Avenue "I" 

News Service AP 




A bumper crop 
of Listeners 
at home and on 
the road 
in Los Angeles. 

National 

Representatives: 
Branham Co. 
San Francisco: 
McGavren-Quinn. 
Robert M. Purcell, 
Vice President 
and General Manager 

5000 Watts 
day and night . . . 
clear regional 
channel. 



371 



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Representative Adam Young 

Pres.. Gen. Mgr Hal Brown 

Station, Sales Mgr Frank Wilbur 

KCVR-Lodi-1946-KBS 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned-Oper. By H. W. & D. A. Brown 

Business Address P. O. Box 600 

Transcription Service Standard 

Station Representative Wm, Ayres 

News Service UP 

Gen. Mgr Herbert W. Brown 

Sta. Mgr., Prog. Dir Dedah M. Corlett 

Sales Mgr J. A. Duguid 

Chief Engineer George Sampson 

KFOX— Long Beach— 1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By Hogan Bcstg. Corp. 

Address 220 E. Anaheim Street 

News Service Uf 

Membership NARTB, RAB 

Representalive Headley-Reed 

President Arthur B. Hogan 

Gen., Sta., Comm. Mgr.. Hal Shideler 

Pub. Dir Wah Abbott 

Chief Engineer I. C. Warren 

KGER— Long Beach— 1926 
KBS 

Frequency: 1390 Kc Power: 5.000 Watts 

Owned By. . .John Brown Schools oi Calif.. Inc. 

Business-Studio Address 3745 Atlantic 

News Service AP 

Representative Walker 

Membership NARTB 

Gen., Sta., Comm. Mgr Clinton H. Fowler 

Beverly Hills Sales Mgr. . . Cornelius O. Lee 

KABC— Los Angeles— 1929 
ABC 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Oper. By AB-PT, Inc. 

Address 1539 N. Vine St. 

News Service AP. INS 

Representative Katz 

Membership NARTB, RAB 

Vice-President Earl J. Hudson 

General Manager John Hansen 

Promotion Manager David Nowinson 

Commercial Mgr William Boxley 

Program Director Dresser Dahlstead 

Publicity Director Nell Cleary 

Chief Engineer Ted Grenier 

KFAC— Los Angeles— 1931 

Frequency: 1330 Kc Power: 5000 WatU 

Owned-Oper. By . . Los Angeles Bcstg. Co.. Inc. 

Bus.-Studio Address 5773 Wilshire Blvd. 

News Service AP 

Representative Boiling 

Membership NARTB 

Pres.-Gen.-Sta. Mgr Colvin J. Smith 

Publicity Dir Paul Price 

Program Director Howard Hhines 

Chief Engineer Ron Oakley 



KFI-Los Angeles— 1922 
NBC 

Frequency: 640 Kc Power: 50,000 WotU 

Owned-Operated By..Earle C. Anthony, Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

News Service AP. UP 

Representative Heiuy I. Christal 

Membership NARTB 

Pres., Gen. Mgr Earle C. Anthony 

Asst. to President Charles E. Hamilton 

Program Director Pat Kelly 

Sales, Prom. Mgr., Pub. Dir. . . Edward H. Grigg 
Co-Chief Engs.. .H. L. Blatterman, C. W. Mason 

KNX-LosAngeles-1922 
CBS 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned By Columbia Bcstg. System, Inc. 

Operated By CBS Radio Division 

Business-Studio Address. .. .6121 Sunset Blvd. 

News Service AP. UP 

Representative CBS Radio Spot Sales 

Membership NARTB. RAB 

Conun. Mgr Donald M. Ross 

Sales Promotion Mgr John Asher 

(See Page 366) 

KPOP— Los Angeles— 1925 

Frequency: 1020 Kc Power: 5.000 WotU 

Owned-Operated By Standard Bcstg. Co. 

Business-Studio Add 338 S. Western Ave. 

News Service AP. UP 

Trans. Ser Lang- Worth, MacGregor 



ENJOY 

LOW COST 

SO. CALIF. 

SALES IMPACT 

WITH 

TEXACO 

PEPSODENT 

PET MILK 

RICHARD HUDNUT 

VITALIS 

SCHILLING SPICES 

CHESTERFIELDS 

LAMB GROWERS 

COCA COLA 

(. AVEIS 



USE 




LOS ANGELES 



1020kc. 



SOOOw. 

Represented by: BROADCAST TIMES SALES 
New York Chicago Detroit Dallas 
FRANK KING CO. San Francisco 



372 



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Representative Broadcast Time Sales, 

Frank King 

Membership NARTB 

General Manager Frank Burke, Jr. 

Dir. Nat'l Sales Frank Crane 

Comm. Manager Vern Lindblade 

KMPC— LosAngeles-1927 

Freq.: 710 Kc Power: 50 Kw. d.; 10 Kw. n. 

Owned-Oper. By Golden West Bcsters. 

Address 5939 Sunset Boulevard 

News Service INS. UP 

Representative AM Radio Sales 

Membership NARTB 

Ch. of Board Gene Autry 

President Robert O. Reynolds 

V.P., Dir. Engineering Lloyd C. Sigmon 

Geru Sales Mgr Stanley Spero 

Director of Bcstg., Sis. Prom Mark Haas 

Chief Engineer L. C. Sigmon 

KPOL— Los Angeles— 1952 

Frequency: 1540 Kc Power: 10,000 Watts d. 

Owned-Oper. By ... . Coast Radio Bdcstg. Corp. 

Address 4628 Wilshire Blvd. 

News Service AP 

Transcription Service . . Associated. Lang- Worth 

Representative Robert S. Keller 

Membership RAB 

President, Gen. Mgr Hugh R. Murchison 

Station, Comm. Mgr Frederick Custer 

Program Dir R. Scott 

Chief Engineer Floyd Hall 



KHJ— Los Angeles— 1922 
MBS-DON LEE 

Frequency: 930 Kc Power: 5,000 Watta 

Owned-Oper. By RKO Teleradio Pictures 

Address 1313 N. Vine St., Hollywood 

News Service AP. UP 

Representative H-R Reps. 

Membership NARTB, RAB 

Pres., Don Lee Div Willet H. Brown 

Gen. Mgr., Don Lee Div Ward D. Ingrim 

Vice Pres., Sales Norman Boggs 

Sales Promotion Mgr Robert Light 

Comm. Mgr Terry Mann 

Program Director A. J. LaFrano 

Publicity Director Bill Barron 

Chief Engineer Robert Ame 

KRKD-LosAngeles-1927 

Frequency: 1150 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By 

Continental Telecasting Corp. 
Business-Studio Address. .1050 Montecito Drive 

News Service INS 

Transcription Service World 

Rep Meeker 

General Manager Frank Oxarart 

Commercial Mgr Dick Schofield 

KMYC— MarYSville-1940 
MBS 

Frequency: 1410 Kc Power: 5 Kw. d.; 1 Kw. n. 
Owner-Oper..Mary8ville-Yuba City Bcstrs., Inc. 



SUPPORT 
YOUR 

RTRA 
CHARITIES 



373 



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(KZX) 



Business Address P. O. Box 631 

News Service AP 

Transcription Servlcs World 

Representative W. S. Grant 

Membership NARTB, RAB 

President H. E. Thomas 

Gen.-Station Monager Joe D. Carroll 

Procrram Director W. R. Cloveland 

Sis. Prom. Mgr Gene Walker 

Publicity Dir Anne Bailey 

Chief Engineer Loyd McQuaary 

KYOS-Merced-1936 
MBS 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Operated By KYOS. Inc. 

Business Address Box 717 

News Service UP 

Representative Headley-Reed 

Transcription Lang-Worth 

Membership NARTB 

Pres., Gen. Sta. Mgr Robert S. Garrett 

Commercial Manager Gene Bell 

Program Director John Mc Adams 

Sales Prom. Mgr G. Lorenson 

Chief Engineer Cecil Lynch 

KBEE-Modesto-1951 

Frequency: 970 Kc Power: 1000 Watts 

Owned McClatchy Blstg. Co. 

Address 14th & Eye Sts. 

News Service UP 

Representative Paul Raymer 

Manager Hugh Shelley 

K N D-Modesto-1950-ABC 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By Radio Modesto, Inc. 

Address Orangeburg Ave. 

News Service AP 

Representative Headley-Reed 

Membership NARTB 

President John Griffin 

General Manager Don C. Reeves 

Comm. Manager Judd Sturtevant 

Sales Prom. Mgr., Pub. Dir D. Callahan 

Program Director Gene D'Accardo 

Chief Engineer Mel Freedman 

KTRB-Modeslo-1933 

Frequency: 860 Kc... Power: 10,000 d.; 1000 n. 

Owned-Operated By KTRB Bcstg. Co., Inc. 

Address P. O. Box 593 

News Service UP 

Transcription Service Cole, Standard 

Representative McGavren-Quinn 

Membership NARTB 

Pre8.-Gen.-Statlon Mgr William H. Bates, Jr. 

Comm., Sales Prom. Mgr Richard Brown 

Prog., Pub. Dir Carl Porviance 

Chief Engineer William H. Bates, Jr. 

KMBY-Monterey-1949 
CBS 

Frequency: 1240 Kc Power: 250 Watts 



Owned-Oper. By KMBY Bcstg. Co. 

Business Address 468 Calle Principal 

News Service UP 

Transcription Service World 

Station Representative Pearson 

Pres., Gen., Sta. Mgr B. P. Timothy 

Prog. Dir Florence Timothy 

Publicity Dir J. T. Timothy 

Chief Engineer G. Hanunond 

KXXL-Monterey-1955 

Frequency: 630 Kc Power: 1 Kw. 

Owned-Operated By ... . Pacific Ventures, Inc. 

Address 546 Hartnell Plaza 

News Service AP 

Transcription RCA, Standard 

Representative Bum-Smith 

President Norman Blitz 

Gen. Mgr Al Madden 

Comm. Mgr Robert G. Campbell 

Program Director Jack G. Hamilton 

Publicity Director Gerry Clemens 

Chief Engineer Herman Stalberg 

KWSD-Mt. Shasta-1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By. .Shasta Cascade Bcstg. Corp. 

Address Mt. Shasta 

Representative Continental, McGavren, 

BTS 

Membership NABTB 

Co-Owner Arthur Adler 

Co-Owner David H. Rees 

KVON-Napa-1947 

Fiequency: 1440 Kc Power: 500 WatU 

Owned-Oper. By J. L. & A. M. Powell 

Address Foster Rd. 

Rep O'Connell, Ayres 

Membership RAB 

Owner, Gen. Mgr., J. L. Powell 

Comm. Mgr Burke Riley 

KSrE-Needles-1952-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Needles Bdcstg. Co. 

Address P. O. Box C-2 

News Service INS 

Station Representative Continental 

Transcription Service Thesaurus 

Owner, Mgr B. J. Fitzpatrick 

KLX— Oakland— 1922 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By Tribune Building Co. 

Business Studio Address 401 13th St. 

Newspaper Affiliation Oakland Tribune 

News Service AP 

Transcription Service World, Standard 

Representative Weed 

President J. R. Knowland, Jr. 

Gen., Sta. Mgr Bud Foster 

Prog. Dir Bill Laws 

Publicity Director Jean Williams 

Comm., Sales Mgr S. Johnston 

Chief Eng Roswell S. Smith 



374 



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KROW-Oakland-1925 

Frequency: 960 Kc Power: 1000 Watti 

Owned-Operated By KROW. Inc. 

Address 464 19tli St. 

News Service UP 

Representative Raymer 

Membership NARTB. RAB 

President Sheldon F. Sackett 

Genered Manager I. G. Paltridge 

Sales Mgr Russ Coglin 

KWBR-Oakland-1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Operated By Womer Bros. Radio 

Business-Studio Address 327 22nd St. 

News Service UP 

Transcription Capitol 

Representative Forjoe 

Pres., Gen. Mgr E. N. Warner 

StatlMi Manager F. Wellinc,ton Morse 

Program Director Jeane K. Fisher 

Chief Engineer Paul Gregg 

KOCS— Ontario— 1946 

Frequency: 1510 Kc Power 250 Watts 

Owned-Operated By The Dolly Report Co. 

Business-Studio Address 222 East "B" St. 

News Service UP 

Newspaper Aii Daily Report 

Transcription Service World 

Representative Hil F. Best 

Membership NARTB 



President Mrs. Jerene A. Hamish 

General Mgr Peter R. Odens 

Comm. Mgr P. Boshosin 

Program Director Mel Hall 

Chief Engineer Charles Tucker 

K N R-Oroville-1948-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By OrovUle Bcstrs. 

Address Arlin Rhine Dr. 

News Service UP 

Membership NARTB 

Representative Ayres, Continental 

General Mgr C. Ross McCarthy 

Sales, Piom. Mgr Harry Ebeling 

Program Dir Vic Ives 

Chief Engineer Robert Fuller 

^ KOXR-Oxnard-1955 

Frequency: 910 Kc Power: 1 Kw. 

Owned-Oper. By . . Oxnard Broadcasting Corp. 

Address 613 S. "C" St. 

News Service AP 

Representative Tracy Moore 

President Paul R, Schneider 

General Manager Charles A. Farmer 

Sales Manager Robert F. Brown 

KCMJ— Palm Springs— 1946 
CBS 

Frequency: 1340 Kc Power: 250 Watts 



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Owned-Opeiated B7. .Palm Spiings Bntg. Co. 

Biuinesi Address Box KK 

N»ws Service UP 

Representative McGavren 

Tiansciiption Service World 

Membership BAB 

President David H. Margolis 

Sta., Sis., Pub. Mgr Robert D. Blashek 

Gen., Conun. Mgr Norman Loilhus 

Program Director Arthur Sipherd 

Chief Engineer Del Davitt 

KPAL— Palm Springs— 1954 

Frequency: 1450 Kc Power: 250 Watts 

Owner Desert Radio-Telecasting Co. 

Address El Mirador Hotel 

Representative Holman, Moore 

News Service AP 

Pres., Gen. Mgr Florence P. Raley 

Comm. Mgr John Michel 

KIBE— Palo Alto-1947 

Frequency: 1220 Kc Power: 1,000 Watts d. 

Owned-Oper. By Sundial Bcstg. Corp. 

Address P.O. Box 1151 

News Service UP 

Trans Standard, London 

Membership RAB 

General Mgr Edward Davis 

Program Director Rik Aladdin 

KALI— Pasadena— 1950 

Frequency: 1430 Kc Power: 5000 Watts 

Owned Consolidated Broadcasting Co. 

Address 758 East Colorado Street 

News . Service UP 

President. Gen. Mgr Henry Fritzen 

Station Mgr., Prog. Dir Virginia O'Laughlin 

Comm., Sales Prom. Mgr.. Chester W. Erickson 

Publicity Dir Edgar R. Mills 

Chief Engineer Hervey E. Fritch 

KWKW-Pasadena— 1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By. . .Southern Calii. Bcstg. Corp. 

Address 800 Sierra Madre Villa 

News Service AP 

Membership NAHTB 

President Marshall S. Neal 

Gen.-Station Mgr William J. Beaton 

Program Dir Ernesto Cervera 

Comm., Sis. Prom. Mgr., Pub. Dir. . . lames Coyle 
Chief Engineer Paul W. Spargo 

KXLA— Pasadena— 1941 

Frequency: 1110 Kc Power: 10.000 Watts 

Owned-Operated By.. Pacific Coast Bcstg. Co. 

Business 1401 So. Oak Knell Ave. 

News Service AP 

Trans. Ser World 

Membership RAB 

President-Gen. Sta. Mgr Loyal K. King 

KPRL-PasoRobles-1946 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Walts 



Owned-Oper. By D. I. & Bernard Schwartz 

Business-Studio Address 32nd & Oak Sts. 

News Service AP 

Representative W. S. Grant 

Gen.. Sta.. Mgr.. Chief Eng Dale Schwartz 

Comm., Sales Mgr., Pub. Dir. . Bernard Schwartz 
Prog. Dir Dorothy Schwartz 

KAFP- Petaluma-1950 
KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned Redwood Empire Bcstg. Co. 

Address Box 590 

Transcription Service World 

News Service UP 

Representative Broadcast Time Sales 

Pres., Gen.. Sta. Mgr A. T. Shields 

Comm. Mgr Gerald M. Hauser 

Prog.. Pub.. Sales Prom. Dir. . . . Corinne Shields 
Chief Engineer Aubin Thomas 

KECC-Pittsburg-1949 

Frequency: 990 Kc Power: 1000 Watts 

Owned-Operated By KECC, Inc. 

Business 235 Railroad Ave. 

News Service UP 

Representative W. S. Grant 

Pres.. Gen. Mgr John C. MacFarland 

KWOW-Pomona-1947 

Freq.: 1600 Kc Power: 1 Kw. d.. 500 W. n. 

Owned-Oper. By Valley Bdcstg. Co. 

Business-Studio Address 1240 E. Holt St. 

News Service UP 

General Mgr Dean H. Wickstrom 

Comm.. Prom. Mgr lim Robertson 

Prog.. Pub. Dir F. E. Wickstrom 

Chief Engineer Jim Flint 

KTIP-Porterville— 1947 
ABC-KBS 

Frequency: 1450 Kc Power: 250 WatU 

Owned-Operated By Ralph F. MUer 

Business-Studio Address Box 1312 

News Service UP 

Representotive O'Connell 

Gen. Mgr.. Owner .Ralph F. Miller 

Local Sales Mgr Don Weldon 

Chief Engineer Bill White 

KBLF-Red Bluff-1947 
ABC 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By ... . Tehama Broadcasting Co. 

Address Tremont Hotel 

Representative Tracy Moore 

President W. W. Boone 

Station Mgr W. F. Baumgarten 

KRDG— Redding-1956 
MBS-DON LEE 

Frequency: 1230 Kc Power: 250 Watts 

Owned Redding Broadcasting Co. 



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Address 1214 Locust Street 

News Service AP 

Representative . . . .Tracy Moore, Hil F. Best 

General Manager Howard N. Martineau 

Comm. Manager Lee Craig 

Program Director Edith Martineau 

Chief Engineer Lynn F. Olsen 

KSDA-Redding-1954 

Frequency: 1400 Kc Power: 250 Watts 

Owner Valr, Inc. 

Address Box 1400 

News Service AP 

Representative Grant 

General Mgr P. Farrelle 

Commercial Mgr John N. Chames 

Traffic Mgr Mrs. Lee Arnold 

KVCV-Redding-1936 
CBS 

Frequency: 600 Kc Power: 1000 Watts 

Owned-Oper. By. . . .Golden Empire Bcstg. Co. 

Address Box 511 

News Service UP 

Representative Avery-Knodel 

Membership NARTB 

Pres., Gen. Mgr Mrs. Hugh McClung 

Station Manager Fred M. Stuelpnagel 

KCAL— Redlands— 1954 

Frequency: 1410 Kc Power: 1000 Watts 

Owner Southwest Bcstg. Co., Inc. 

Address 223 E. State 

Representative .... Tracy Moore, Continental 

Gen., Comm. Mgr R. C. Winkelman 

Program Dir Ellen Winkelman 

Sec'y. Treas A. M. Miller 

KPRO— Riverside-1941 

Frequency: 1440 Kc Power: 1000 Watts 

Owned .... Imperial Broadcasting System, Inc. 

Address 3401 Russell Street 

News Service UP 

Representative John E. Pearson 

President, Gen. Mgr Frank K. Danzig 

V.P., Gen. Sales Mgr A. Bartlett Ross, Jr. 

Station Mgr John Wages 

Program Director George Corneal 

Chief Engineer James Gardner 

K CR A— Sacramenlo— 1945 
NBC 

Freq.: 1320 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By KCRA, Inc. 

Business Studio Address 310 Tenth St. 

News Service UP 

Representative Peilry 

President-General Mgr. Ewing C. Kelly 

Business Director Irma Davis 

Comm. Mgr Fred C. Beckwith 

Sta. Mgr., Prog. Dir R. E. Kelly 

Chief Engineer W. Herbert Hartman 



KFBK— Sacramento— 1922 
ABC 

Frequency: 1530 Kc Power: 50,000 Watts 

Owned-Operated By . . . McClatchy Bcstg. Co. 
Business Studio Address Twenty-First & Q 
Newspaper Affiliation . . McClatchy Newspapers 

News Service UP. AP 

Representative Paul H. Roymer 

Membership NARTB, RAB 

President Eleanor McClatchy 

Station Manager Keith B. Collins 

Sales Mgr A. C. Williams 

Program Manager Harry Warren 

Chief Engineer Stom Sronce 

K G N S— Sacramento— 1 952 

Frequency: 1380 Kc Power: 1000 Watts d. 

Owned-Oper. By. . . .Capitol Radio Enterprises 

Address Hotel Senator 

News Service AP 

Transcription Service World, Langworth 

Representative Forjoe Co. 

Membership NARTB 

General Manager Irving J. Sch'wartz 

Station Manager J. Matranga 

Sales Manager R. O'Brien 

Program Director Jack Nelson 

Commercial Manager S. George 

Chief Engineer Logan Z. Edwards 

K R Y— Sacramento— 1937 
CBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By KROY, Inc. 

Business-Studio Address 1010 11th St. 

Representative Hollingbery 

Membership RAB 

Pres., Gen. Mgr Robert W. Dunn 

Station Mgr Dean Seaton 

K X A— Sacramento— 1945 
MBS-DONLEE 

Frequency: 1470 Kc Power: 1000 Watts 

Owned-Oper. By Sacramento Bcstrs., Inc. 

Business Address Highway 40 

Representative .... Moore & Lund, McGavren, 

Branham 

Pres., Gen. Mgr Lincoln Dollar 

Station Mgr Howard Haman 

Sales Mgr Howard Haman 

KDON-Salinas-1935 

Frequency: 1460 Kc Power: 5000 Wotta 

Owned-Oper. By .Frank Oxarart 

Business Address . . The Arcade, Valley Center 

News Service UP 

Representative McGavren 

Trans Capitol 

Gen. Mgr Jack Feldmann, Jr. 

Chief Engineer Omer Wright 

X S B W-Salinas-1947-MBS 

Frequency: 1380 Kc Power: 5000 Watts 

Owned-Oper. By.. Salinas Valley Bcstg. Corp. 



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Business Address 238 John St. 

News Service AP 

Transcription Service World 

Representative Headley-Reed 

Membership NARTB, R AB 

Pres., Gen. Mgr Tohn C. Cohan 

Sta., Comm. Mgr W. M. Oates 

Sales Prom. Mgr Dean Moxley 

Prog. Dir Mike Morisoli 

Chief Engineer Bill Hargan 

K C S B— San Bernardino— 1947 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Oper. By Fred P. D'Angelo 

Business Address 770 Mill St. 

News Service UP 

Transcription Service Standard 

Representortive W. S. Grant 

Pres., Gen., Comm., Sales Mgr.. . .F. A'Angelo 

Sta. Mgr., Prog. Dir„ Eng Jim Blaine 

Pub. Dir M. Boznic 

K F X M— San Bernardino— 1929 
MBS 

Frequency: 590 Kc Power: 1000 Watts 

Owned KFXM Broadcasting Co. 

Address 512 Fifth Street 

News Service UP 

Transcription World 

Representative McGavren-Quinn 

Membership NARTB, RAB 

Board of Dirs Howard Tullis, 

John Heorne, Ben Poschall 

Program Dir Howard Bailey 

Chief Engineer George Ewing 

KITO— San Bernardino— 1947 
ABC 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operoted By 

Cosmopolitan Bcstg. Corp. 

Address Box 889 

News Service UP 

Representative HolUngbery 

General Mgr Ray Rios 

Asst. Mgr Perry Carle 

K R N 0— San Bernardino— 1948 

Frequency: 1240 Kc Power: 250 Watt* 

Owned-Oper. By. .Western Empire Bcstrs., Inc. 

Address 990 Colton Ave 

News Service UP 

Transcription Service Lang-Worth 

Representative Broadcast Time Sales 

Pres., Gen. Mgr Norman H. Rogers 

Station Manager George W. Brock 

Sis. Prom., Comm; Mgr John Staples 

Program Director Chuck Palmer 

Chief Engineer George W. Erode 

KCBQ— San Diego— 1946 

Freq.: 1170 Kc Power: 5 Kw. d; 1 Kw. n. 

Owned-Oper. By KCBQ, Inc. 

Bus.-Studio Address P. O. Box 1829 

News Service UP 

Representative Young 

Membership NARTB 



Managing Dir Lee B. BarteU 

KrMB-SanDiego-1941 
CBS 

Frequency: 540 Kc Power: 5 Kw. 

Owned Wrather- Alvarez Bcstng Co. 

Bus.-Studio Address 1405 Fifth Ave. 

News Service AP 

RepresentoUve Petry 

Membership RAB, NARTB 

Trans SESAC, Capitol 

President J. D. Wrother, Jr. 

General Mgr Maria Helen Alvarez 

Station Manager A. M. Mortensen 

Gen. Sales Mgr Joe Miller 

Promotion Dir Dan Bellus 

K F S D-San Diego-1925-NBC 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operoted By KFSD, Inc. 

Business-Studio Address U. S. Grant Hotel 

News Service INS 

Transcription Service World 

Representative Katz Agency 

Membership NARTB, RAB 

Station Manager F. T. Boise Jr. 

Chief Engineer Leroy Bellwood 

Eng. Supvr Norman Burwell 

KG B-San Diego-1926-MBS 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By KGB, Inc. 

Address 1017 First Ave. 



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News Service UP 

Representative H-R 

Membership RAB. NAHTB 

President Marion R. Harris 

Vice-Pres., Sales Mgr.. .Leonard W. Landmark 

Program Director Robert S. Regan 

Chief Engineer Norman Duncan 

KSDO— San Diego— 1947 

Freq.: 1130 Kc Power: 5 Kw, d.. 1 Kw. n. 

Owned-Operoted By. . .San Diego Bcstg. Co. 
Bus.-Studio Address. .204 U.S. Natl. Bank Bldg. 

News Service UP 

Rep. . . Pearson, McGavren, Feltis, Cox, Walter 
Lake 

Vice-Pres., Gen. Mgr Wilson Edwards 

Prog. DJr., Chief Eng Vern Milton 

KSON-San Diego-1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Rabell Enterprises 

Address U.S. Grant Hotel 

Membership .NARTB 

Representative Forjoe 

President Fred Rabell 

Exec. V.P Dorothy Rabell 

Vice-Pres Emery L. Chase 

KGIL— San Fernando— 1947 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned-Oper. By ... . Pierce Brooks Bcstg. Corp. 

Business Address 4919 Van Nuys Blvd. 

News Service AP 

Membership NARTB 

Trans.. Capitol, World, Lang- Worth, Thesaurus, 
Assoc, Standard, McGregor 

President Dr. Pierce B. Brooks 

Gen., Comm., Sta. Mgr Howard P. Grccy 

Program Dir Allen McKee 

Chief Engineer lay Rice 

KCBS— San Francisco— 1949 
CBS 

Frequency: 740 Kc Power: 50,000 Watts 

Owned-^>erated By CBS 

Address Sheraton Palace Hotel 

News Service AP, UP, INS 

Representative CBS Radio Spot Sales 

Transcription Service ASCAP, SESAC, BMI 

Membership NARTB, RAB 

President (CBS) Frank Stanton 

Gen., Sta. Mgr Henry Untermeyer 

Commercial Manager Roland Kay 

Promotion Mgr Evelyn Clark 

Program Director Pede Worth 

Publicity Director William Cullenward 

Chief Engineer Alon Cormack 

KOBY— San Francisco— 1947 

Frequency: 1550 Kc Power: 10 Kw. 

Owned-Oper. By ... . Mid-America Bdcstrs., Inc. 

Address 505 Geary St. 

News Service AP 

Representative Forjoe 

President David M. Segal 

Station Mgr. Bill E. Brown 



Prom. Mgrs W. Brozeal, I. McRea 

Chief Engineer Ted Porter 

KFRC— San Francisco— 1923 
MBS-DON LEE 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Oper. By RKO Teleradio Pictures 

Business-Studio Address . . 1000 Van Ness Ave. 

News Service UP, INS 

Representative H-R 

Membership NARTB, RAB 

Gen., Sta. Mgr William D. Pabst 

Commercial Manager William E. Nichols 

Sales Prom. Mgr.-Pub. Dir Dink Templeton 

Program Director Mel Venter 

Chief Engineer E. G. Underwood 

K GO— San Francisco— 1924 
ABC 

Frequency: 810 Kc Power: 50,000 Watts 

Owned-Oper. By ABC-PT 

Business Address 277 Golden Gate Ave. 

News Service AP, INS 

Representative John Blair 

V.P., ABC; Sta. Mgr James H. Connolly 

Conmiercial Mgr. David Sacks 

Sis. Prom. Mgr., Pub. Dir Victor P. Reed 

Program Director Russ Baker 

Chief Engineer Harry N. Jacobs 

K JBS— San Francisco— 1924 

Frequency: 1100 Kc Power: 1000 Watts d 

Owned-Operated By KJBS Bcstrs. 

Business Studio Address 1470 Pine St. 

News Service AP, INS 

Representative Young 

Membership NARTB 

Gen. Mgr Edwin P. Franklin 

Sta., Comm., Prom. Mgr Stanley G. Breyer 

Merchond. Dir Audrey P. Hunt 

Prog., Pub. Dir Charles F. Pendleton 

Chief Engineer Roger Roberts 

KNBC— San Francisco— 1922 
NBC 

Frequency: 680 Kc Power: 50,000 Wotts 

Owned-Operated By . . . .National Bcstg. Co. 

Address 420 Taylor St. 

News Service AP, INS, UP 

Trans Thesaurus 

Representative NBC Spot Sales 

Membership NARTB, RAB 

President (NBC) Robert Sarnoff 

Gen., Sta., Comm. Mgr George W. Fuerst 

Program Director Jack Wagner 

Publicity Director, Prom. Mgr. . . Jane Morrison 
Chief Engineer J. W. Baker 

KSAN — San Francisco — 1936 

Frequency: 1450 Kc Power: 250 Watts 

Owned Golden Gate Broadcasting Corp. 

Address 1111 Market Street 

News Service AP 

Representative . . Stars National, Tracy Moore 



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President Sherwood H. Patterson 

Gen., Sta. Mgr Len Cinnamond 

Program Dir O'Dessa Monroe 

Publicity Dir Gcdl Perry 

Chief Engineer Harry Wickersham 

KSFO— San Francisco— 1925 

Freq,: 560 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned By Golden West Bcsters. 

News Service UP 

Business Address 950 California St. 

Tianscription Service Standard 

Representative AM Radio Sales 

Membership NARTB 

President Robart Reynolds 

Gen., Sta. Mgr Roman W. Wassenberg 

Sales Asst. Gen. Mgr Bert S. West 

Program Dir Robert Hansen 

Pub. Dir., Sales Prom. Mgr P. Ryan 

Dir. of Engineering Loyd C. Sigmon 

K Y A— San Francisco— 1926 

Freq.: 1260 Kc Power: 5 Kw. d., 1 Kw. n. 

Cwned-Operated By KYA, Inc. 

Business Studio Address Fairmont Hotel 

News Service UP 

Rep Barry, Taft, McGavren, Quinn 

Membership RAB 

V.P., Gen. Mgr Irving C. Phillips 

Sales Mgr Deane Banta 

K B I r — San Francisco-Fresno 
1947 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Oper. By lohn Poole Bdcstg. Co. 

Business Address 857 Van Ness Ave. 

News Service UP 

Representative Weed 

Transcription Service Associated 

Membership RAB 

Owner, President lohn H. Poole 

Gen. Mgr Dave Maxwell 

Comm., Prom. Mgr A. S. Purves 

Prog., Pub. Dir Jim Bailey 

Chief Engineer Bob Love 

KEEN-San Jose-1947 

Frequency: 1370 Kc. Power: 5 Kw. d.; 1 Kw. n. 

Owned-Operated By United Bcstg. Co. 

Business Studio Address Hotel De Anza 

News Service UP 

Representative W. S. Grant 

Membership NARTB 

President George M. Mardikian 

V.P., Gen. Mgr Floyd Forr 

Prog. Dir., Chief Eng G. Snell 

Commercial Mgr Robert J. Blum 

Sales Prom. Mgr Ray Holly 

KLOK-San Jose-1946 

Freq.: 1170 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Oper. By Radio KLOK, Inc. 

Business Address P. O. Box 967 

News Service UP 

Memiberslup RAB 



Representative O'Connell; Pickens 

President E. L. Barker 

Gen., Sta. Mgr R. E. Ryan 

Sis. Prom., Pub. Dir Lois lohnson 

Comm. Mgr G. Anderson 

Program Director Ruth Poindexter 

Chief Engineer Bill Cunningham 

KSJO-San Jose-1946 

Freq.: 1590 Kc Power: 1 Kw. d.. 500 w. n. 

Owned-Operated By... Santa Clara Bcstg. Co. 

Business Address P. O. Box 995 

Paper Aifil. . . Los Gates Times, Gilroy Dispatch, 
Saratoga Observer 

News Service UP 

Transcription Service Standard 

Representative Hall; BTS 

President Patrick H. Peabody 

Gen., Sta. Mgr Norman Paul 

Comm., Sales Mgr Earle Russell 

Publicity Director Gordon B. Greb 

Prog. Dir Frank Darien 

Chief Engineer Edward Meece 

KXRX-San Jose-1948 

Frequency: 1500 Kc Power: 1000 Watts 

Owned-Operated By San Jose Bcstg. Co. 

Address Box 167 

News Service AP 

Representative McGavren, Tracy Moore, 

Hugh Feltis 

Membership NARTB 

Pres., Gen. Mgr Joe E. Levitt 

Sta. Mgr., Comm. Mgr., Pub. Dir. 

Gordon Graham 

Program Director Frank G. Kilpotrick 

Sales Prom. Mgr Oscar Bradley 

Chief Engineer Bill Frost 

K AT Y— San Luis Obispo— 1949 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KATY Inc. 

Address P, O. Box 700 

News Service UP 

Trans. Service World 

Representative Meeker 

Membership NARTB 

Pres., Gen., Sto., Comm. Mgr.. . .M. F. Marquardt 

Sales Prom. Mgr Dale Kirk 

Prog., Pub. Dir., Ch. Eng Clay Coldwell 

KV EC-San Luis Obispo-1937 
MBS-DON LEE 

Frequency: 920 Kc. Power: 1 Kw. d., 500 w. n. 

Owned-Oper. By Valley Enterprises Co. 

Business Address 

Mountain View & Hill Sis. 

News Service AP 

Transcription Service Standard 

Representative Headley-Reed 

Membership NARTB, RAB 

Pi'asident John C. Cohan 

Sales Manager Si Darragh 

Nat. Sales Mgr William A. Morrison 



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KVSM-San Mateo-1947 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Intercontinental Bcstg. Corp. 
Business Studio Address . . . 279 Baldwin Ave. 

News Service INS 

Representative Harlan Oakes, McGovren 

General Manager Jack Grant 

Progiam Dir Ralph Emery 

Chiel Engineer Carl Rolliii 

KTIM-SanRafael-1947 

Frequency: 1510 Kc Power; 1000 Watts d. 

Owned-Operated By. . .Marin Bcstg. Co., Inc. 

Business Address 1032 B Street 

Newspaper Affil....S. R. Independent lournal 

News Service UP 

Representative Hil F. Best 

President Roy A. Brown 

V.P., Gen., Comm. Mgr., Ch. Eng.. .H. E. Turner 
Pub. Director Kitty Oppenheimer 

KWIZ-SantaAna-1926 

Frequency: 1480 Kc Power; 1000 Watts 

Owned Voice of the Orange Empire Inc. 

Business Address 105 E. 5th St. 

News Service UP 

Representative W. S. Grant, Leader 

President, Gen. Mgr Earnest L. Spencer 

Sales Prom Mgr Donner P. Spencer 

Comm. Manager Dick Leader 

Prog. Director Ed Nix 

Publicity Director Barbara Cullings 

Pub. ReL Dir Harry Harvey 

Ch. Eng Roy Morris 

KDB— Santa Barbara— 1921 
MBS-DONLEE 

Frequency; 1490 Kc Power: 250 Watts 

Owned-Oper. By KDB Broadcasting Co. 

Business-Studio-Transmitter Radio Square 

Membership NARTB, RAB 

News Service UP 

Representative Gill-Pema, McGavren 

Transcription Standard 

General Mgr Jim Hariord 

Sales Manager Len Menard 

Program Director Lou Stumpo 

KIST— Santa Barbara— 1946 
NBC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Radio KIST, Inc. 

Business-Studio Address Balboa Bldg. 

News Service UP 

Representative George P. Hollingbery 

Pres., Gen. Mgr Harry C. Butch3r 

KTMS— Santa Barbara— 1937 
ABC 

Frequency; 1250 Kc Power: 1000 Watts 

Owned-Oper. By . . Santa Barbara Naws-Press 
Business-Studio Address, .de la Guerra Plaza 

News Service AP 

Representative Paul H. Raymer 



President Thomas M. Storke 

Gen. Mgr Charles A. Storke 

Sta. Mgr Joe Benes 

KSCO-SantaCruz-1947 

Frequency: 1080 Kc Power: 1000 d.; 500 n. 

Owned-Operated By Radio Santa Crux 

Business Address P. O. Box 1080 

News Service AP 

Trans Thesaurus, Standard 

Membership NARTB, RAB 

Representative BTS 

Pres., Gen., Sta., Comm. Mgr C. V. Berlin 

KCOY— Santa Maria— 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Arenze B'casters 

Business-Studio Address 801 So. B'way 

Representative Best, McGavren-Quinn 

News Service AP 

Membership NARTB 

Pres., Gen., Sta. Mgr James H. Ranger 

Comm., Sis. Prom. Mgr Edmond L. Feely 

Prom., Pub. Dir Ed L. Zuchelli 

KSM A— Santa Maria— 1945 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By .... J. Hagerman, J. I. Groom 

Address 510 W. Morrison 

News Service UP 

Sta. Rep Tracy Moore 

Managers. .James M. Hagerman, John I. Groom 



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382 



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K D A Y— Santa Monica— 1947 

Frequency: 1S80 Kc... Power: 10,000 WertU, d. 
Owned-Operated By 

Gotham Broadcasting Co. 

Address 1 Pico Blvd. 

Membership NABTB 

Representative Forjoe. Dora-Clayton 

President J. Elroy McCaw 

V.P„ General Manager G. A. Baron 

Program Director Pete Smith 

Chief Engineer Bobeit H. Dy* 

KSPA-SantaPaula-1946 
KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . . Santa Paula Bcstrs. Inc. 

Business-Studio Address 110 Middle Rd. 

Station Rep O'Connell, Ayres 

Pres., Gen., Sta. Mgr Juan G. Salas 

Prog. Dir., Comm. Mgr Victor Solas 

Sales Prom. Mgr., Chief Eng H. J. Velasco 

KSRO— Santa Rosa— 1937 

Frequency: 1350 Xc Power: 1000 Watts 

Owned-Oper. By FInley Bcitg. Co. 

Business-Studio Add. . . . Fresno & Finley Aves. 

News Service UP 

Representative McGovren-Quinn 

President Mrs. E. L. Finley 

Gen., Comm. Manager Frank McLourin 

Pub. Dir Greg Prichard 

Sales Prom. Mgr Paul Corbin 

Prog. Dir Al E. Pearson 

Chief Engineer Hilmar Cann 

KROG-Sonora-1949-KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned Bruce E. Ferrel 

Address Modesto 

News Service UP 

Transcription Standard, SESAC 

Representative W. S. Grant 

Gen., Sta. Mgr., Ch. Eng. . . . Waher T. Eggers 
Comm., Sales Prom. Mgr. . . George E. Johnstad 

Program Director Baci Ferreci 

Publicity Dir Ray Lukas 

KRAK-Stockton— 1926 

Frequency: 1140 Kc Power: 5000 Watts 

Owned-Oper. By ... . Golden Valley Bcstg. Co. 
Business-Studio Address .... 409 E. Market St. 

News Service UP 

Transcription Service World 

Representative John Blair 

Membership RAB 

President L. E. Chenault 

V.P., Gen., Sta. Mgr A. L. Torbet 

Program Director Bob Brannon 

Pub. Director J. Mackenzie 

Comm. Manager Ted Carlsen 

Chief Engineer J. Tyron Kelley 

Sales Prom. Mgr ]. Burtoa 



KSTN-Stockton-1949 

Frequency: 1420 Kc Power: 1000 Watts 

Owned-Operated By . . . San Joaquin Bcstg. Co. 

Business Address Hotel Clark 

News Service UP 

Representative Hollingbery 

Membership NARTB, RAB 

President Knox La Rue 

Station Mgr Dove Skinner 

Sales Prom. Mgr E. Tiscomia 

Program Director Ellis Lind 

Publicity Director Roy Golden 

Chief Engineer Richard Van Schaick 

KWG-Stockton-1921-ABC 

Frequency: 1230 Kc Power: 250 Watts 

Owned Western Broadcasting Co., Inc. 

Address 411 East Market Street 

News Service AP 

Representative Boiling Co. 

Membership NARTB 

President, Gen., Sta. Mgr. . . Douglas D. Kahle 

Comm., Sales Prom. Mgr Robert Murray 

Program Director James E. Longe 

Publicity Dir Robert Billman 

Chief Engineer M. Bey Greene 

KJOY— Stockton— 1947 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Oper. By . . Joseph Gamble Stations, Inc. 

Business-Studio Address Hotel Stockton 

News Service UP 

Representative McGavren 



NOW! 



THE 



BIG 



VOICE 



of California's 
Inland Empire 

KRRK 
Music & News 

(formerly KGDM) 



DIAt 1140 • YOUR BIG CLEAR CHANNEL STATION 

ALAN TORBET, Pres. & Gen. Mgr. 
STOCKTON, CALIF. 



383 



0<I>0 



CALIFORNIA 



0<Z>« 



Membership RAB 

President J. E. GamMe 

Gen., Sta., Comm. Mgr Ort Loithus 

Prog. Dir Dennis C. Kirwan 

Chief Engineer James Tracewell 

KSUE-Susanville-1948 
KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned By N. Hallowell, J. E. McKahom 

News Service UP 

Representative Tracy Moore 

Membership NARTB 

Manager Nolan HoUowell 

Traific Manager. G. W. Burr 

Program Director Ernest W. Moifett 

Chief Engineer Harold C. Houston 

KTKR— Taft-1948-KBS 

Frequency: 1310 Kc Power: 500 Watts d. 

Owned-Operated By TafI Bcstg. Co. 

Business Address P.O. Box "WW" 

News Service UP 

Membership NARTB 

Pres., Gen., Sta. Mgr Kenneth Aitken 

Comm. Mgr Jack Smith 

Chief Engineer Kenneth Aitken 

Prog. Dir G. J. Tschumy, Jr. 

KCOK— Tulare— 1945 
MBS-DON LEE 

Frequency: L270 Kc Power: 1000 Wotts 

Owned-Oper. By KCOK, Inc. 

Business Address P. O. Box 119 

News Service UP 

Representative Forjoe 

General Manager Sheldon Anderson 

Station Manoger J. Aloai Rinehart 

Nat. Sales Mgr Naum Healy 

KTUR-Turlock— 1949 

Frequency: 1390 Kc Power: 1000 Watts 

Ows«d-Operated By Turlock Bcstg. Corp. 

Address P. O. Box 1390 

News Service UP 

Representative O'Connell 

President Wallace Lindskoog 

Gen., Sta., Comm., Sis. Mgr H. A. McMillen 

Program Director B. McMillen 

Chief Engineer Maxon Sayre 

KUKI-Ukiah-1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By M. E. Sims 

A.ddress P. O. Box 638 

Representative Grant 

Transcription Service Standard 

News Service AP 

Membership NARTB 

Gen., Comm. Mgr John Franklin 

Sis. Promotion Mgr Phil Trine 

Program Dir Jack Hasling 

Pullicity Director Lyle Jones 

Chief Engineer Johjv CJieathcm 



KGYW-Vallejo-1947 

Frequency: 1190 Kc Power: 250 Walt* d. 

Owned-Oper. By Vallejo Bcstg. Co. 

Business-Studio Address 3267 Sonoma Blvd. 

News Service UP 

Representative BTS 

Co-Ovmers, Co-Mgrs E. Peck, A. J. Krisik 

Comm. Mgr A. J. Krisik 

Pub., Prog. Dir Ellsworth Peck 

Sis. Prom. Mgx A. J. Krisik 

Chief Engineer William Boberta 

KVEN-Ventura— 1948 
MBS-DON LEE 

Frequency: 1450 Kc Power: 250 Watti 

Owned-Operated By Coast Ventura Co. 

Address Box 1611 

News Service UP 

Representative McGavren, Webb 

President Corroll Houser 

General Manager Sydney Held 

Station Manager Fred Hall 

Commercial Mgr Karl Rembe 

Sis. Prom. Mgr Bob Godeck 

Program Director Frank Haines 

Pub. Dir Jerry Thomas 

Chief Engineer Fred Hall 

KUDU-Ventura-1947 

Frequency: 1590 Kc Power 1000 Watts 

Owned-Oper. By. . . Voice of Venturo Cotuty 

Business Address South Mills Rd. 

Representative Walker, Oakes 

News Service AP 

Transcription Service Lang- Worth 

Manager Bill E. Williams 

Sales Mgr Norton Gilson 

Program Dir Jim Williams 

Chief Engineer Cullen Tendick 

KONG-Visalia-1951 

Frequency: 1400 Kc Power: 250 Wotto 

Owned-Oper. By KYNO 

Address Box 1429 

News Service UP 

Representative Hollingbery 

Gen., Sta. Mgr Gordon L. Jacobs 

Program Manager Dave Belman 

Chief Engineer Leon K. Jones 

KWSO— Wasco-1950 

Frequency: 1050 Kc Power: 1000 Watts d. 

Owned-Operated By... Maple Leaf Bcstg. Co. 

Address P. O. Box 366 

Rep Hil F. Best 

News Service AP 

President E. J. Peters 

Station Mgr Theo. G. Heiarichs 

KHUB— Watsonville— 1937 
KBS 

Frequency: 1340 Kc Power: 250 WatU 

Business Address P. O. Box 349 

News Service UP 

Representative Hil F. Best 

Membership NARTB 

Gen., Sales Mgr William W. Morgan 



384 



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«Z>0 



KSYC-Yreka-1947-ABC 

Frequancy: 1490 Kc Power: 2S0 Watte 

Owned-Oper. By. Siskiyou Cty. Bcstg. Co., Inc. 

Address Lawrence Lane, S. Oregon St. 

New* Sarvice AP 

Transcription Service Long- Worth 

RepresentotiTe T. Moore 

Membership NARTB 

President E. G. Milbourne 

General Manager D. C. Holiinger 

Sta., Conun. Manager D. M. Comstock 

Program Director Wesley Meyers 

Chief Engineer W. R. Maginnis 

KAGR-Yuba City-1953 
KBS 

Frequency: 1450 Kc Power: 100 Watts 

Owner James E. Jaeger 

Address -. Box 247 



News Service UP 

Representative Best 

President lames E. Jaeger 

Gen. Mgr., Chiei Eng James E. Walley 

Program Director Decai Coll 

KUBA-Yuba City— 1947 

Freq.: 1600 Kc Power: IKw., d., 500 w. n. 

Owned-Operated By. .Paachbowl Bcitrs., Inc. 
Bus. Add. . . Hotel Marysville, Morysville, Cal. 

News Service AP 

Transcription Service Thesaurus 

Rep Ayers, O'Coimell, Continental 

Membership NARTB 

President Chaster V. Ullom 

Gen. Manager Roger R. Hunt 

Comm. Mgr Lloyd Klemp 

Prog. Dir Ric Ryan 

Pub. Dir Donald Brown 

Chief Engineer Carlton E. Currie 



Colorado 



Pop. March 1 (Est.) 1,654,000— Families 493,000 
Radio Homes 462,000— TV Hmes 304,000— Stations in State 46 

(XOO 



K G I W-Alamosa— 1929-KBS 
MBS-IMN 

Fraquancy: 1450 Kc Powar: 250 Watta 

Owned-Oper. By D. L. & Katholeen Allen 

Address Alamosa 

News Service UP 

Rep Avery-Knodel 

General Manager D. L. Allen 

Comm. Manoger Katholeen Allen 

KOSI-Aurora— 1954 

Frequency: 1430 Kc Power: 5 Kw. 

Owned-Oper. By Mid- America Bcstg. Co. 

Address 9100 East Colfax 

News Service UP 

Transcription Service World 

Representative Forjoe 

Membership NARTB 

President David M. Segal 

Gen., Sta. Mgr Edward M. Guss 

Comm. Mgr. James F. Brown 

Sis. Prom. Mgr Ted Cooper 

Chiei Engineer Lonnie A. Licata 

Program Dir Bobby Beers 

Publicity Director .Jim Wayne 

KBOL— Boulder-1946 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Boulder Radio KBOL. Inc. 

Address Box 146 

News Service AP 

Transcription Service Standard, Thesaurus 

Station Rep Holman 

Membership NARTB, RAB 

Pres., Gen. Mgr Russel Shaffer 

Sales Manager Gene Palm 

Program Dir. John Wilcox 



KRLN-Canon City-1946 
KBS-IMN 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. .»y Royal Gorge Bcstrs., Inc. 

Business-Studio Address. . . .1615 Central Ave. 

News Service UP 

Trans. Serv Keystone, Cole, BMI 

Pres.-Gen.-Sta. Mgr Ray M. Beckner 

Comm. Mgr Al Rinn 

Pub. Dir Q. Bryan 

Prog. Director R. Beckner, Jr. 

Chief Engineer Ed Wood 

KRDO — Colorado Springs 
1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Pikes Peak Bcstg. Co. 

Business-Studio Address 399 S. 8th St. 

News Service AP. UP 

Representative John E. Pearson 

Membership NARTB, RAB 

Pres., Gen., Sta. Mgr Harry W. Hoth 

Program Director John Finlaysica 

Business Mgr Donald Wilkinson 

Chief Engineers H. Schuborth, C. Upton 

KVOR — Colorado Springs 
1924— CBS-IMN 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By Riggs & Greene, Inc. 

Address.... 512 So. Tejon 

News Service UP 

Representative Hollingbery 

Membership NARTB 

President John S. Riggs 

General Manager John F. Hanssen 



385 



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0<Z>0 



Program Director Ron Cook 

Chief Engineer Sheridan Gilbert 

KWBY— Colorado Springs 
1955 

Frequency: 740 Kc Power: 1000 Wafts 

Owned-Oper. By ... . Music Broadcasting Corp. 

Address Box 764 

News Service UP 

Representotive Radio-TV Reps., Inc. 

Pres., Gen. Mgr lohn L. Buchanan 

Comm., Prom. Mgr., Pub. Dir Jack Wallace 

Station Mgr Ralph Petti 

Prog. Dir Robert Pittock 

Chief Engineer O. E. Kelley 

KVrC-Cortez-1955 
KBS-IMN 

Frequency: 740 Kc Power: 1 Kw. 

Owned-Oper. By J. Hawkins & B. Hubbs 

Address Box 1718 

News Service UP 

Transcription Service World 

Representative Best 

Gen., Sta. Mgr Jack Hawkins 

Prog. Dir., Eng Jack lames 

Comm. Mgr George Fender 

Sales Prom. Mgr Clyde Grores 

KRAI-Craig— 1947 

Frequency: 550 Kc. .Power: 1 Kw. d., 500 W. n 

Owned-Oper. By Northwestern Bcstg. Co. 

Address P. O. Box 65 

News Service UP 

Representative Grant Webb 

Transcription Service Thesaurus 

Membership NARTB 

President George Cory 

Station Mgr Dick Bonderud 

Treasurer Kenneth Stone 

Sales Co-Ord Shulom Kurtz 

KDTA-Delta— 1955 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By... Monarch Broadcasting Co. 

Address P. O. Box 452 

News Service UP 

Transcription SESAC 

Pres., Gen., Sta. Mgr D. E. Towne 

Comm. Mgr D. W. Blair 

Prog. Dir Rose Mary Towne 

KDEN— Denver— 1956 

Frequency: 1340 Kc Power: 250 Watts 

Owned KDEN Broadcasting Co. 

Address 1601 West Jewell Ave. 

News Service AP 

Partners . . Edwin E. Koepke, Frank E. Amole Jr. 

Station Mgr Edwin E. Koepke 

Comm. Mgr Wally Geiger 

Sales Prom. Mgr Ken Brothers 

Program Dir Lloyd Knight 

Chief Engineer Walt Wilson 

KFML-Denver-1955 

Frequency: 1390 Kc Power: 1000 Watts d. 



Owned-Oper. By "Note" Bcstg. Co. 

Address 262 Fillmore St, 

Representative Good Music Broadcasters 

Membership NARTB 

Pres., Gen. Mgr E. A. Bancker, Ir. 

Comm. Mgr L. B. Switzei 

Sales Prom. Mgr., Pub. Dir Amy Roosevelt 

Program Dir Fred Hays 

Chief Engineer A. L. Robertson 

KrSC-Denver-1954 

Frequency: 1220 Kc Power: 1 Kw. 

Owned Francisco V. Sanchez 

Address 3340 Lafayette St. 

News Service INS 

Representative .... Oakes, Notional Time Soles 

President F. V. Sanchez 

Gen. Mgr Levi BeoU 

Comm. Mgr Joseph E. Flynn 

K I M N-Denver-1923-MBS 
IMN 

Frequency: 950 kc Power: 5 kw. 

Owned KIMN, Inc. 

Address 5350 W. 20th Ave. 

News Service UP 

Station Representative Avery-Knodel, Inc. 

Membership RAB 

Gen. Mgr Collin W. Lowder 

Commerciol Manager Kenneth E. Pohner 

Not. Soles Mgr Holly Moyer 

Chief Engineer Robert Blanchord 

KLIR-Denver-1953-KBS 

Frequency: 990 Kw Power: 1000 Watts d. 

Owned-Oper. By G. B. Anderson 

Address 6535 W. Jewell 

Transcription Service Long-Worth 

News Service INS 

Representative Continentol, Biddick 

Owner-Gen.. Mgr G. B. Anderson 

Commercial Mgr L. L. Tracy 

Bus. Mgr. H. G. Kincoid 

Prog. Dir G. B. Anderson 

Chief Engineer D. M. Smith 

KLZ— Denver-1922-CBS 

Frequency: 560 Kc Power: 5000 Walts 

Owned-Oper. By Aladdin Bcstg. Corp. 

Business-Studio Address 131 Speer Blvd. 

News Service UP, INS 

Newspaper Affiliation Time, Inc. 

Representative Katz 

Membership NARTB, RAB 

President Hugh B. Terry 

Station Mgr. Phil Hoffman 

Comm. Mgr Lee Fondren 

Soles Prom. Mgr Quintin McCredie 

Progrom Coordinator Charles Roberts 

Pub. Dir Earl Weimergren 

Chief Engineer Harvey E. Wehnnan 

KMYR— Denver-1941 

Frequency: 710 Kc Power: 5000 Watts 

Owned-Operoted By. .Dolph-Pettey Bdcstg. Co. 
Address Security Life Bldg. 



386 



0<=>0 



COLORADO 



(KZX) 



Station Representative Adam Young 

General Manager Ken Hildebrandt 

Sales Mgr Leonard Kehl 

K A— Denver— 1924— NBC 

Frequency: 850 Kc Power: 50.000 Watts 

Owned-Oper. By KOA, Inc. 

Business-Studio Address. .1625 California St. 

News Service AP, INS, UP 

Transcription Service Thesaurus 

Representative NBC Spot Sales 

Membership NARTB, RAB 

Pres., Gen. Mgr William W. Grant 

Sta. Mgr Bob Hix 

Sales Prom. Mgr Orville Rennie 

Program Director .Jim Atkins 

Chief Engineer J. A. Slussea 

KTLN-Denver-1948 

Frequency: 1280 Kc Power: 5 Kw. 

Owned-Oper. By Radio Denver, Inc. 

Address 431 W. Colfax 

News Service UP 

Membership .RAB 

Representative Radio-TV Reps., Inc. 

Pres., Gen., Sta. Mgr Richard B. Wheeler 

Pub. Dir Rich Froemke 

Gen. Sales Mgr Lee Mehlig 

Progiam Director Percy Allen 

Chief Engineer Norman Petersen 

K V D-Denver-1925-ABC 

Frequency: 830 Kc Power: 5000 Watts 

Owned-Operated Colorado Radio Corp. 

Business-Studio Address 

1022 Midland Savings Bldg. 

News Service UP 

Transcription Service Thesaurus 

Representative Simmons Associates, Inc. 

Membership NARTB 

President George O. Cory 

Sta. Mgr Douglas J. Taylor 

Commercial Manager Bob Fehr 

Sales Co-Ord Shulom Kurtz 

Prog. Dir Bill Shorpe 

KIUP-Durango-1935 
MBS 

Freq.: 930 Kc Power: 5 Kw. d., 1 Kw. n. 

Owned-Operated By San Tuan Bcstg. Co. 

Address P. O. Box 641 

News Service UP 

Transcription Service Thesaurus, World 

Representative Holman Co., McGuire 

President J. A. Segerberg 

Gen., Sta. Mgr R. E. O'Brien 

Sales Prom. Mgr Al Gare 

Program Director Herb Jobes 

Comm. Mgr Lindsey Becker 

Publicity Director Frank Toomey 

Chief Engineer Lou Show 

KGMC-Englewood-1952 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned by Mc Ma Agency 

Address 3355 S. Broodway 

News Service UP 



Transcription Service Standard 

Membership NARTB 

Sta., Sis., Comm., Gen. Mgr. . . Grady F. Maples 

Prog., Pub. Dir G. G. Entz 

Chief Engineer D. F. While, Jr. 

KCOL-Ft. Collins-1947 
IMN 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Oper. By ... . Northern Colo. Bcstg. Co. 
Business-Studio Address. .1600 La. Porte Ave. 

News Service AP 

Transcription Service . . . . , Thesaurus 

Membership NARTB. RAB 

President Herb Holllster 

Gen., Sta., Prom. Mgr., Pub. Dir.. .E. Atteberry 

Comm. Manager Bill Hansen 

Program Director Hollis Hofi 

Chief Engineer Harry Winter 

News Editor Mona Atteberry 

KFTM-ForlMorgan-1949 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By . . . Morgan County Bcstg. Co. 

Address P. O. Box 431 

News Service UP 

Transcription Service World 

Pres.. Gen.